© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

3G mobile video interactive services

2006-05-08-Helsinki-Mobile_Monday_Claude Florin_V1.ppt

Claude FlorinMarketing Manager, HP OpenCall Business UnitMobile Monday Summit, Helsinki

2 13 July 2007

Create and capture new demand• Consumers are looking for

“fun” user experience

SimplePersonalEnjoyableCommunity-enabler

3 13 July 2007

Demand evolution

Multimedia adoption

MusicGames

Video Photo

MMS

RingtonesRing-back

Presence + chat

MP3

Mobile TV

Push to video

time2.5Gwireline & wireless

IP broadband

Movieclips

SMS+

Voice portal

Content

Personal / Community

conference

Blogingmessaging

IPTV

Image source : 3 UK at 3GSM 2005

4 13 July 2007

Fun user experiences with 3G video

Personal

Simple

Enjoyablecontent

Communityoriented

5 13 July 2007

Nokia N90•2MP,1600 x 1200•VHS-quality video•Format MPEG-4, .mp4•Resolution CIF, 352x288•Rate 5-15 frame/s (light )•Audio AAC-LC

Web & RSS Mobile TV (DVB-H)

3G Video call

iTunes®

Music video bloging, podcasting

South by South West•Music & Media Conference

•1300 musical acts•58 stages

http://server1.sxsw.com/2006/vlogs/grp1http://server1.sxsw.com/2006/vlogs/grp2

6 13 July 2007

Music video bloging, podcasting

http://www.myspace.com/kemopetrolband

7 13 July 2007

Music video bloging, podcasting

http://www.soundslikesuomi.com/frames.html

8 13 July 2007

Music video bloging, podcasting

9 13 July 2007

Video call completion and messaging

• Call completion by − Voice calls− Video message

• Record 30 s• Review / send

• Message delivery− MMS− Video portal call

• Call setup, introduction menu, playback

− WAP push− http://

10 13 July 2007

Video ring-back tones• Contents depending on

− caller, − caller group, − time of day, − special days

• Content management− Buy-what-you-view− Gift Service− Content notification− Suspend/resume service− Exclude (black list)

11 13 July 2007

Mobile picture and video usage

Source: Kenton O’Hara HP Labs 2004, 2005

4%Group task

To share for performing a task

8%Remote task

To accomplish a task

10%

Personal taskTo support task without sharing

Tasks

35%Group

experience , shared moment, children, friends

21%Send to

friends or familyin the moment or later

40%

Personal enjoyment or memories

Emotions

GroupsPerson to person Individual

65% to be shared

34 p

ics

/ m

onth

50% small talk

28% Show + 22% Functional

Camera multimedia messaging

Video-calls45% move30% home20% work5

v-ca

lls +

3 c

lips

+

12 13 July 2007

Aspects of convergence• Broadband : ubiquitous

media distribution• Quadruple play : fixed

and mobile services• Decomposed of business

value chain : xSPs, xNOs

13 13 July 2007

Device convergence

14 13 July 2007Storycast demonstration at 3GSM 2005, P. Debatty/A. Vorbau HP Laboratories

Personalized storytelling

15 13 July 2007

Mobile + broadcast interaction

Sources : BBC, Fun to Phone Solutions Oy, Hexia

Voice blog

Video calls

SMS-chat

16 13 July 2007

3G participation TV

GSM Association Nominee ‘Best Made for Mobile' Sports Infotainment

17 13 July 2007GSM Association Nominee ‘Best Made for Mobile' Sports Infotainment

3G participation TV

18 13 July 2007

• Video, image content sharing

Sharing events with friends

19 13 July 2007

Infrastructure for differentiation and low cost• Create new markets with

Enablers for multimedia, service access, personalizationCross industry cooperation Mixed edge and network services

20 13 July 2007

Align on IP Multimedia Subsystem

User equipment plane

IP backbone

Application planehh hh hh hh

Switching plane

Service delivery plane HSS

21 13 July 2007

Multimedia service creation

h OpenCall Media Platform + Video

Resource manager

Signalling(SIP)

Media processing

Audiocodecs

Videocodecs

Configuration manager

OAM manager Alarm manager

CCXML interpreter VoiceXML interpreter

Web development

Network + devices integration

+ video+ audio+ voice

Soft DSP

Video user experiences

22 13 July 2007

IP

Multimedia service deployment

IMSServiceProvider

ApplicationProvider

VXMLCCXML

h

h

Video portalapplication

Video contact center application

23 13 July 2007

• Provisioning• Usage/Monitoring• Customer Service• Charging• Privacy• Packaging

Multimedia service value chain

• Interaction• DRM• Entertainment• Information• Communication• Digital goods

• Delivery• Location• QoS• Authentication• Multi Networks• Usage

Innovative Flexible

Applications,Services,Content

Service Retailers

Network Operators

24 13 July 2007

Conclusion• Create demand with fun

3G video user experiences leveraging both content and communities.

• Make competition irrelevant with value-chains across content providers, software developers and fixed / mobile ASPs

• Enable differentiation and low cost using software infrastructure such as IMS