Mobile Web is Here

transcript

The Mobile Web is Here

Tom WentworthVP, Web Solutions

tom.wentworth@ektron.com

Bill RogersFounder and CEOwilliam.rogers@ektron.com

Agenda 2010, the Year of Mobile?

The Evolution of the Smartphone

The Debate between Mobile Sites versus Mobile Applications

Defining a Mobile Strategy

Mobile Best Practices & Customer Examples

About Ektron

2010 was the Year of Mobile

2001 was the Year of Mobile

http://www.w3.org/2000/Talks/WWW9-Mobile-Web/

2010 is the Year of Mobile

Smartphone. Evolved.Smartphone. Evolved.

54.3 Million People in the United States own

smartphones

54.3 Million People in the United States own

smartphones

http://www.flickr.com/photos/pictfactory/2796367140

And forget what you’ve read, it’s not just iPhones

RIM 39%Apple 24%

Google 17%Microsoft 12%(Comscore Mobilens)

RIM 39%Apple 24%

Google 17%Microsoft 12%(Comscore Mobilens)

http://www.flickr.com/photos/nic221/708771424/

Especially in the EU, so let’s look at growth

4%Symbian 18%

Apple 161%Microsoft 8%

RIM 87%Google 2429%

(Comscore Mobilens)

Symbian 18%Apple 161%

Microsoft 8%RIM 87%

Google 2429%

(Comscore Mobilens)

http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu

How are people using mobile devices?

http://www.flickr.com/photos/toasty/3538820892/

34% used a

browser

31% used an app

accessed a social network

Gartner says the Mobile usage will eclipse

Gartner says the Mobile usage will eclipsedesktops by 2013

desktops by 2013

Mobile Site vs. App

What do you want your Mobile Website to be?

DonationsDonations

RevenueRevenue

LeadsLeads

MembershipMembershipEngagemen

tEngagemen

SupportSupport

InformationInformation

EnrollmentEnrollment

Start with Goals and define a

Strategy

Start with Goals and define a

Strategy

Best Practices for the Mobile Web1. Context Drives Experience

2. Real Estate

3. Navigation

4. Leverage Device Capabilities

5. How much to mobilize?

6. Measure and Optimize

Combine Content and ContextCombine Content and Context

Considerations

http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu

Consider screen real estateConsider screen real estate

Think Navigation in the Context of Mobile

http://www.flickr.com/photos/neilsingapore/755304613/

Leverage Device Capabilities

http://www.flickr.com/photos/mr_t_in_dc/4376801881/

Leverage Device Capabilities

Make Every PageHow much to Mobilize?How much to Mobilize?

http://www.flickr.com/photos/panarmenian_photo/4932197300/

#Measure and Optimize

“It’s clear that people are accessing websites more frequently from handheld devices, and demanding information more quickly. UT Mobile is aimed exactly at those users. We’re simply trying to find new ways to deliver useful services and content to students, faculty and staff, and the public” ~ Chris Goodwin, University of Tampa web designer

About Ektron Ektron provides mission critical web

solutions that drive revenue, improve customer satisfaction and increase productivity. Web content management, marketing

optimization, social business software

Headquartered in Nashua, New Hampshire Worldwide offices in United Kingdom,

Australia, and Canada,

Ektron Web Content Management & Mobile

Automated Device & Browser Detection

Separate Content from Presentation

Device-specific Preview Geolocation Mobile Analytics

Resources & Additional Reading

The Mobile Web Optimization Guide http://dev.opera.com/articles/view/the-mobile-web-optimization-guide/

The Mobile HTML5 website http://www.mobilehtml5.com/

University of Tampa http://www.ut.edu

Comscore - http://comscore.com

Questions and Next Steps

To learn more about the

Ektron and MobileVisit http://ektron.com/mobile

Thank You!Bill Rogers Founder & CEOwilliam.rogers@ektron.com @bill_ektron on Twitter

Tom Wentworth VP, Web Solutions

tom.wentworth@ektron.com @twentworth12 on Twitter

Mobile Web is Here

Technology