Post on 13-Apr-2017
transcript
Use of browser-based Internet services
Using smartphone or feature phones,
through a mobile or other wireless
network
Available for distribution platforms
Install app from an app marketplace
Updates & Maintenance
Discover-ability
Reliability
Time & Cost
Audience
PARAMETERS
Implementation
3
6
4
52
1
Audience
Instantly accessible to users
via a browser
Required devices like
iPhone, Android, Windows ,
BlackBerry Etc
- Install the app from an app
marketplace
- How frequently these people
engage with your brand or
business
1
Mobile Website Mobile App
2
Mobile Website Mobile App
Implementation
Publish as a website
Immediate availability
May require a submission
process
- Required download and install
process
3
Mobile Website Mobile App
Easily updated immediate
changes with a browser refresh
Easy Maintenance
iTunes required a resubmission
process
- Updates on multiple devices OS
High Maintenance
Updates
&
Maintenance
4
Mobile Website Mobile App
Time & Cost
Less expensive to build
Time consuming
One code that works on all
phones
More expensive to build
Less time consuming
Requiring multiple devices as
per OS
5
Mobile Website Mobile App
Susceptible to slowness or
service unavailability
Standalone – it does not need
a cellular data network or
external services to function
- Reliable data networks
- Availability Offline
Reliability
6
Mobile Website Mobile App
Discover-ability
When people are looking for
information, they go to
Google, not the app store
Reach more customers
Easier for a visitor to find on
their device- More interactive user interface
- Offline map
Reach to individuals with
appropriate device
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