SOURCES1. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic

2. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic

3. http://www.arubanetworks.com/pdf/solutions/GenMobile_Report.pdf

4. http://www.arubanetworks.com/pdf/solutions/GenMobile_Report.pdf

5. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic/

6. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html

7. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html

8. Gartner, Making Sense of Mobile Location, July 31, 2013

9. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html

LEARN MORE ABOUT ENGAGING GUESTS AT EVERY STEP HERE:

WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT

LEARN MORE

USE LOCATION-BASED SERVICES ON THEIR SMARTPHONES

74%

INTERACTIONS IN LOCATION-BASED MARKETINGPERSONALIZATION

OF USERS AGREE THAT LOCATION SHARING PROVIDES MORE MEANINGFUL CONTENT

OF USERS ARE MORE LIKELY TO TAKE AN ACTION AFTER SEEING A LOCATION-SPECIFIC MESSAGE

75%

76%

WHY DO CONSUMERS SHARE LOCATIONAND PERSONAL INFORMATION?

TO GET RELEVANT OFFERS OR COUPONS

TO GET REQUESTED INFORMATION OR ALERTS

45%

47%

9

WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT

LOCATION-BASED MARKETING IN THE FUTUREPREDICTION

25% BECOME LOCATION-AWARE TO SUPPORT MOBILITY IN 2016...

OF ENTERPRISE SOFTWARE WILL

...THAT’S

GREATER THAN TODAY!5TIMES

8

WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT

HOW SMARTPHONES AFFECT THE IN-STORE EXPERIENCESHOPPING

96% PREFER VENUES WITH

FREE WI-FI

HOW DO PEOPLE USE SMARTPHONES BEFORE AND DURING IN-STORE SHOPPING?

FIND LOCATIONS/DIRECTIONS

FIND PROMOTIONS AND OFFERS

58%

44%

84%

SHOP IN-STORE USE THEIR SMARTPHONE TO HELP

6

7

WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT

HOURS SPENT ON MOBILE DEVICESTIME

THE AVERAGE U.S. SMARTPHONE USER SPENDS 3.3 HOURS PER DAY ON THEIR DEVICE...

MORE THAN THEIR

THAT

’S

OVE

R

SPENT EATING TIME TIME2 OF THEIR

TIMEOF THEIR

SPENT SLEEPING1/3

OVE

R

SPENT WORKING1/3X

5

WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT

OUR RELATIONSHIP TO OUR SMARTPHONESADDICTION

#GENMOBILE ARE:

THAN THEIR SMARTPHONES

MORE LIKELY TOGIVE UP COFFEE

MORE LIKELYTO GIVE UP TV

15TIMES

7 TIMES

OF #GENMOBILE IS MORE LIKELY TO GIVE UP SEX BEFORE THEIR SMARTPHONES6%

3

4

WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT

A SMARTPHONE IN EVERY HANDMOBILE ADOPTION

1.75 BILLIONSMARTPHONE USERS

T H E R E W I L L B EOUTNUMBER

PEOPLE

MOBILE DEVICES WILL

BY 2015...

7.1 Billion 7.7 Billion

USER STATS 85%

ANDROID12%

IPHONE OTHER

2

1

3%

2009 2015

180 M

1.75 B

WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT

MOBILEADOPTION

ADDICTION

TIME

CONTEXT-AWAREMOBILE MARKETING

BOOSTING CUSTOMER LOYALTY WITH MOBILITY

PREDICTION

SHOPPING PERSONALIZATION