Mobilizing Extension Programs: Meeting the Needs of Today's Clientele - NETC 2014

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Download this App. . .

For phones or tablets:

Android App:http://goo.gl/DCyTNy

Apple App:http://x.co/adobecon

For Laptops:

*Setup your computer for Adobe Connect http://x.co/actest

Join our meeting at; http://x.co/mad4h

Mobilizing 4-H Volunteer Trainings by Meeting the Needs of Today’s Volunteers

Whitney Cherry - 4-H, CalhounJulie P. Dillard - CED & 4-H, Washington

L. Scott Jackson – Ag & Tech RSA, Northwest District, Leon Heather Kent - 4-H RSA, Northwest District

District & CountyFace-to-FaceCamp Timpoochee

Differentiated tracksSpecialized tracks

Subject Matter tracks

2007-2012 Past Successes

Was a change needed?

High satisfaction ratings

In-countyShorter duration Technology-based

I don’t feel prepared to teach

some of the topics.

My materials are outdated, incomplete,

irrelevant or overwhelming

What are the basics all volunteers need?

Aren’t we all teaching the same thing? I feel

like I’m trying to re-invent the wheel!

Why are we all teaching the same things

different ways?

I’m afraid of overwhelming my

volunteers and scaring them away! Questions

CommentsConcerns

VOLUNTEER TRAINING

Cohesive

Quality

Specialties

Delivery

Topics

Choose What Works Best

In-Person Polycom Adobe Connect Other Video Conferencing

Participants travel to a site

Participants travel to a central site

Participants join where they are

Participants join where they are

Interaction with the speaker

Interaction with multiple locations/speakers

Multiple sites more difficult, use activities/discussion to keep participants engaged

Multiple sites more difficult, use activities/discussion to keep participants engaged

May be recordable

May be recordable Easy to record Recording options vary

Marketing Plan

Volunteer Activation and Engagement Resource– Research conducted by NIFA and National 4-H

Council with Monsanto funds– Divided volunteers into segments: high, medium,

and low potential– Identified KEY MARKETING MESSAGES and

TOUCHPOINTS for segment or volunteer type– We focused on reaching highly motivated

volunteers

Traditional Campaign:– Post cards– Save the date magnets– Banners– Flyers– Web banners– Press releases

Modern Campaign:- Weekly SMS “snippets” - VIP (Volunteering in the

Panhandle) Wordpress Blog- SMS and Wordpress

automatically linked to Facebook and Twitter

- Monthly incentives and grand prize finale

Roles and Responsibilities

Roles and Responsibilities

Roles and Responsibilities

Roles and Responsibilities

Mission Organization

Mission Organization: MAD Wordpress Site

Mission Organization: Adobe Connect

Impressions so Far

• Participation > than face to face forums• Volunteers appreciated having an online

option and the 1 ½-2 hour timeframe• Volunteer networking was also valued• Monthly feedback allowed for improving along

the way• Presenter MUST think about how to engage

online participants in hands on activities

Engaging an Online Audience

How does it translate?

Mission Organization: MAD Wordpress Site

Make a Difference Monday WordPress Site

• Provides Resources

– Agents

– Audience

• Backup Plans

• Low Bandwidth Options

• Archives and Videos

Back-up Plans

Learn More about Adobe Connect

*Online Training http://www.lynda.com

Free 30 Day Trial

*Free 30 Day Trial (Limited Users) – Explore full capabilitieshttp://www.adobe.com/products/adobeconnect.html

Bridge to Bridge

UFMCU BlueJeans

Adobe® ConnectPolyCom

What’s Next?

https://bluejeans.com/8507846105

Time to Go Home!

“We are coming up on a hard stop”

• Limit session to 1 hr• Clean-up is easy• Zero Commute• Wise and Efficient Use of Time