Copyright © 2014 Leonardo Worldwide Corporation

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Mobilizing Hotel Storytellingto Reach Travel Shoppers

May 29, 2014

Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo Adam Anderson, Director of Industry Relations, ExpediaShannon Pratuch, CEO, Scene Marketing Group

Technical Difficulties?Contact

Citrix GoToWebinar1-800-263-6317

support@citrixonline.com

Darlene RondeauVice-President,

Best Practices, Online Merchandising

Leonardo

@darlenerondeau

Follow:

@vfmleonardo

Tweets & Questions:

#leonardomobile

Adam AndersonDirector of Industry Relations

Expedia Inc.

Shannon PratuchCEO

Scene Marketing Group

► To browse for destination inspiration

► To research travel options

► To purchase accommodations

Mobile Is Used:

Adam AndersonDirector of Industry Relations

Expedia Inc.

5* things you need to know about hotel shopping journey on mobile devices*actual presentation may include more than 5 things.

Director of Industry Relations, Expedia Inc.Adam J. Anderson

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 9

Mobile Share of Online TravelMobile share of travel will be 3x as much in 2015 for the US.

2015

27%

2013

10%

3x

Source: PhoCusWright

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 102013 Business Insider

Personal Computers

Smartphones

Tablets

Smart TVs

Wearables

How we Access the Internet is Rapidly ChangingSmartphones have overtaken the PC and newer devices such as tablets, smart TVs and wearables are gaining traction.

2009 2013E

3%

12%

10%

52%

23%

40%

60%

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 11

We’re Creating a Multi-Screen Traveler ExperienceShifting from HTML to a live data exchange allows our brands to present a leading-edge travel experience adapted for how people search and shop.

Smart TVGoogle Glass™Smart Watch

InspireResearch

Select

Compare

BookShare

PhoCusWright US Consumer 5th Edition© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 12

Consumer BehaviorConsumers visit on average at least 10 sites before purchasing.

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 13

Mobile Bookings Differ from Computer Bookings; Phone Bookings Differ from Tablet

Expedia and Hotels.com points of sale, L12 months through April 2014, US point of supply

Booking Window

Length of Stay

6.7

1.5

20.0

2.0

Mobile phone

Tablet

YTD through 4/2014

20132012

15.010.48.8Mobile phone

and tablet combined,

booking window is growing

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 14

Short: Opaque, Mobile

Medium booking window: Retail, Corporate

Long booking window:Packages, International Travel

Our multi-channel, multi-platform structure can compliment your business strategy, while attracting travelers at various points in the shopping and booking process.

Use Mobile Strategically

Make Your Hotel Available via Mobile

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 15

125MM apps downloaded 90 downloads/minute

As of December 2013Source: PhoCusWright U.S. Online Travel Overview Thirteenth Edition

>140 mobile websites

~70 countries

35 languages

Mobile is here, not coming

It’s not just about the smartphone any longer;

consider multi-device usage in your marketing

The Shopping Journey, is just that

Key Takeaways

Shannon PratuchCEO

Scene Marketing Group

Don’t operate solely on a 9-5 mentality

Partner

It’s totally do-able by all types of properties

Key Takeaways

The Ultimate Visual Storytelling Solution for Hotels

VBrochure

VScape Media Publishing

VNetwork Analytics Customer Success

BestSTART++ + ++

Online Players Mobile Web

GalleryFacebook

► About Leonardo

► Invitations to upcoming webinars● June’s topic is Best Practice Storytelling on 3rd Party Travel Channels

► Recording of this webinar● Share it with your colleagues

It’s a Wrap

Copyright © 2014 Leonardo Worldwide Corporation