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VLATKA SEREMET | VISUAL DESIGN AND PRESENTATION | ARCHITECTURE AND URBAN DESIGN PROGRAM
L 00 | 23-‐Feb-‐2015VISUAL DESIGN | ARCH 203
vis·∙u·∙al
: something you look at (image, graphic, drawing) that is used to make something more appealing or easier to understand
1. pertaining to seeing or sight: a visual image, visual sense, also opVcal.2. percepVble by the sense of sight: a visual beauty.3. percepVble by the mind: a visual impression.
Visual Design is about imagery and the visual representa?on of architecture, space and environment. It is also about dealing with digital image processing, media design and presenta?on means.
In Visual Design we learn to express our ideas visually.
COLLAGE CITY 2.0 -‐ NARRATIVE SPACES/ ERZÄHLRÄUME
L Vlatka Seremet <vlatka.seremet@guc.edu.eg>
T1 Sundus Sabry <sundus.sabry@guc.edu.eg>,T2 Alyaa Taha <alyaa.taha@guc.edu.eg>,T3 Ahmed Hashish <ahmed.hashish@guc.edu.eg>,T4 Ahmad Maher <ahmad.hamid@guc.edu.eg>,T5 Nermin Essam <nermin.elsherif@guc.edu.eg>,T6 Salma El Sherbiny <salma.elsherbiny@guc.edu.eg>,T7 Salma Belal <salma.soliman@guc.edu.eg>,T8 Merna Hany <merna.sabry@guc.edu.eg>T9 Kareem Anwar <kareem.anwar@guc.edu.eg>
Junior TAs
Dina OsamaHeba EzzatKarim EzzatMarco MichelNoha SalamaRehab Abdel-‐FatahSanaa AhmedSara KessbaYomna El Gendy
Engy MohsenAshraf Osam
MONDAY L-‐3, T-‐4+5
Part 1: Exercises 40%Part 2: Project Work 30% Final Exam: 30%
COLLAGE CITY 2.0 -‐ NARRATIVE SPACES
Abstrac(on of images
Transforma(on of imagery
Transla(on into Space
_FILIP DUJARDIN | FICTIONAL BUILDINGS SERIES
Spa(al concepts and Visualizing ideas
Week 5/ 2-‐Mar-‐2015
1 VISUAL THINKING AND VISUAL RESEARCH
Part 1/ 40%/ Group work in Two
Visual Diary/Journal/ Sketchbook/ Blog
Techniques of booklet binding
1 My Neighborhood
Visual research with portrait cover,
drawing, sketches, wriVng, collage mixed media
_LIZZY STEWART | LONDON -‐ A VISUAL DIARY, 2012
di·∙a·∙ry / A book in which you write down your personal experiences and thoughts each day
Record of events, transac(ons, or observa(ons kept daily or at frequent intervals; especially a daily record of personal ac(vi(es, reflec(ons, or feelings.
Week 6/ 9-‐Mar-‐2015
2 PHOTOGRAPHY
Principles of Photographing
ComposiVon
Image Processing and basic presentaVon
Photo Essay, Series, Reportage, Blog
2 Urban CollecVve Cairo
Photo essay with specific theme about neighborhood
> Booklet A4 and PDF
_FABRIZIO QUALIUSO | 160 YEN
A photo essay is a set or series of photographs that are intended to tell a story or evoke a series of emo(ons in the viewer.
Week 7/ 16-‐Mar-‐2015
3 COLLAGE/ ANALOG
Principles of Collage Design
ComposiVon, Arrangement, Ordering
Leporello design
3 Road Movie Collage
Manual/analog collage about the route from neighboorhood to GUC or viceversa
> Leporello A4, landscape, 8 sheets incl cover
Week 8/ 23-‐Mar-‐2015
4 TRANSCRIPTS
Graphical TranscripVons
Design elements Point, Line, Plane
Mappings and NotaVons
4 Road Movie Symphony
TranscripVon graphically, drawing of a notaVon according certain topics/ criteria
> Leporello A4, landscape, 8 sheets incl cover
Week 9/ 30-‐Mar-‐2015
5 FIGURE + SPACE / URBAN SKETCHING
Human Figure, ProporVon and PerspecVve
IllustraVon Figures, Precedents
Urban Sketching Principles
5 Portrait of my friend
Mutual portrait session of the group mate in spaVal context
> 3 urban sketches with figure in sketchbook
> 3 portraits on folded A2, final format A4
Week 10/ 6-‐Apr-‐2015
5 FIGURE + SPACE / URBAN SKETCHING
No Lecture !
5 Portrait of my friend
ConVnue work: Mutual portrait session of the group mate in spaVal context
> 3 portraits on folded A2, final format A4"
Week 11/ 13-‐Apr-‐2015
Sham El Nessim/ Holiday No teaching acVviVes
Week 12/ 20-‐Apr-‐2015
6 COLOR THEORY
Part 2/ 30%/ Group work in Four
Color models (Ipen, Goethe, Albers, Küppers)
Color systems CMYK/RGB
Architecture and color
6 United Colors of Cairo
Color Wheel exercise
Color composiVon with images
Week 13/ 27-‐Apr-‐2015
7 COLLAGE 2/ STORYBOARD
Principles of digital collage composiVon
Basic Photoshop
7 Cairo FicVon -‐ The Story -‐
CreaVon of ficVonal spaces and narraVve
> A2 cardboard storyboards (2-‐3 sheets)"
Week 14/ 4-‐May-‐2015
8 COMPOSITION + LAYOUT
Poster and presentaVon design
Grids and layout/ InDesign basics
Typography
8 Cairo FicVon Poster
Poster design A2 featuring Image/Collage, Graphic/NotaVon, Figure/Drawing, Typo
> A2 cardboard poster as teaser
Week 15/ 11-‐May-‐2015
9 COMPOSITION 2/ SPATIALIZATION
3D composiVon,
Unfolding, SpaValizaVon
SpaVal/ Concept Models
9 Collage City
SpaVal composiVon of ficVonal spaces,
ConnecVng and contextualizing all works/elements to a "House of Cards"
Week 16/ 18-‐May-‐2015
10 TRANSCRIPTS 2/ EXHIBITION
Curatorial pracVce
ExhibiVon design, PresentaVon
10 The Collage City
CuraVng and exhibiVng,
ConnecVng and contextualizing all works/elements into an exhibiVon
Week 17/ 25-‐May-‐2015
11 REVISION
11 Revision The Collage City
Week 18/ 1-‐Jun-‐2015
FINAL PRESENTATION COLLAGE CITY 2.0
Start working in groups of two.
Register with your TA.
Agree with your group mate on a neighborhood or area that you are exploring. Tell this to your TA.
Get yourselves a sketchbook which you will use during the whole course. You can get a bonus of 5%.