Modern Entrepreneur Social Media Marketing Best Practices

Post on 16-Apr-2017

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transcript

Telling Our

Story

Last year alone, with almost $200,000 in loans, we supported 133 businesses in Southwest Idaho and ensured the future

for 118 jobs.

Bee Wise Goods launched as blog in 2004.

8 years with local and

international start-ups and

nonprofits.

Opened store front in 2012.

Gabrielle Krake

Amanda K. Larrinaga

1.SEO has changed and it matters to your business.

PENGUIN

2.A better

definition of social media.

RELATIONSHIPS

STRATEGY

Impact leads to:Clients

Cash Matches FundingCommunity Partnerships

Corporate Sponsorship

s A Future

All Roads Lead To:Small Biz Thought

Leader

Community leader

Idaho Small Biz Champion

Indispensable

BROADCAST

Our Voice:Approachable

Low-tech to high-techKnowledgable

CompassionateClient-OrientedConsisten

tOpportunity-

focused

Messaging

Visual Identity

Channels

3.Love conquers all,

but if love doesn’t do it, try hard work.

REALITY

Growing Green Businesses

Most RSVPs in 2012Highest Opened & Clicked Email

5 new clients in >45 days through Twitter and

Facebook

Boise Weekly KTVBIdaho Statesman

Idaho Conservation League20+ Local Blogs

Content Needs:Calendar Events

Small Biz Resources

Client Success Stories

CommunicationPress

Opportunities

4.The ladder of success is best

climbed by stepping on the rungs of opportunity.