Post on 11-Jan-2015
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Modern History
A regional marketing project to promote the industrial heritage of the North West.
Lancashire Activity
Visit Lancashire Visitor Guide
The next chapter
• Brand roll out and venue engagement
The next chapter
• Continue to seek out opportunities to tie in with destination marketing plans
• Secure match funding partnership campaigns • Roll out of domestic campaign• Roll out of PR activity
2011 Activity
Exhibitions•Who Do You Think You Are Live – 25 – 27 February•Great Days Out – 5 March
Development of cycling trails with Sustrans
Attractions Event – Queen Street Mill – 31 March
2011 Activity
Domestic campaign•Drive to encourage museum visits, including multiple and repeat visits.•Launch of Discovery Pass – visitors to collect stamp at each venue•Discounts off entrance, cafes and gift shops
2011 Activity
2011 Activity
Development of Top Trumps cards around inventions, inventors of the NW and linking back to MH venues
2011 Activity
Supported by significant media plan to include:-• National press inserts targeted regionally• Radio advertising and ‘schools out’ promotion• Online• Outdoor – focusing on train stations throughout the North West.
2011 Activity
•Roll out of PR activity• PR support for German campaign with Visit
Manchester and US launch of WDYTYA• Launch of children’s story telling competition to
regional press – Feb ‘11• Press launch for Top Trumps – Easter ‘11• Additional campaigns around Royal Wedding,
regional food and Victorian design