Modern Marketing & Communications for Schools

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Why this matters...

Why this matters...

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Where is my audience online?

How can I engage in the conversation already happening there?

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One person PER channel so they can become the expert on their area of focus and share that knowledge with the group

Our Strategy...

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Facebook...

Show Up in the Facebook News Feed! 8 Things that Really Work

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Facebook Best Practices1. Post with a consistent frequency.

Facebook keeps track of the people or pages a fan interacted with, and gives a small boost to the visibility of the last fifty people/pages in the news feed.

2. Use calls-to-action wisely.

According to Facebook, high quality content is interesting enough to spark engagement without asking for it.

3. Post appropriate sized images.

This is important because Facebook considers images that fit their dimensions: high quality content, which means you’ll be given more visibility.

4. Post a variety of types of content.

High quality content is determined by clicks and comments.

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5. Find the best time to post on Facebook.

The hour and day you publish content on Facebook has a significant impact on the reach of your content. Facebook sheds some light on this information within Insights.

6. Keep your content relevant to your brand.

7. Post content that is likely to spur a conversation.

Content that prompts Facebook users to comment is classified as high quality and as a result receives a boost in news feed appearances.

8. Share links that are mobile friendly.

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Twitter...

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Pinterest...

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Instagram...

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Youtube...

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Google+ ...

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Website...

How should you react?● Yes, you should have a Facebook Fan Page and be on

Twitter. ● Write a blog and form a Google+ Community. ● Make your website value-based and not just a digital

billboard. ● In other words, build a true digital strategy and make

sure it includes an extra helping of social media.

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Some key social media strategy points to keep in mind:

How should you react?

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Also know this...Just being there is not enough. You have to interact with and respond to your online community.

Acknowledge the compliments and respond immediately to the problems. If you do not, the problems will still be there. You just will not know about them and what was once a mole hill will quickly become a landslide.

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How should you react?These are the NEW marketing channels.

This is your word of mouth. This is your referral. This is your transparency and your validation.

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How should you react?What people say about you online is what matters most in today’s marketing climate.

You have to have a presence, and it has to be everywhere or you lose credibility.

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Thank You!

Melissa McPhail Rachel Karl