Post on 12-Jul-2015
transcript
Modern SEO & Authority Content.
Strategies for 2015 and beyond.
@davidjenyns
The holy grail.
SEO has changed.
Keywords Links
Crawl Rankings
SEO in 2004
Great SEO isn’t just about SEO.
Keywords
Links Crawl
Rankings
SEO in 2014 Social
Content
Design & UX
Speed
Accessibility Email
Press & PR CX
Webspam Mobile
Internationalization Localization
Great SEO isn’t just about SEO.
Google’s leaked quality rating guidelines.
Biggest insight.
• EAT
The trump card.
Eric Schmidt"Within search results, information tied to verified online profiles will be ranked higher than contentwithout such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance; even the most fascinating content, if tied to an anonymous profile, simply won’t be seen because of its excessively low ranking." - The excerpt came from the Wall Street Journal, which quoted from The New Digital Age (1st Feb 2014).
Authorship is the answer.
X
• Insert respect my authrotiy.
How it works…
Your scoreboard.
What is modern SEO?
Website. Content. Share.
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Website. Content. Share.
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Technical"Onpage SEO"Offpage SEO
Website. Content. Share.
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Technical"Onpage SEO"Offpage SEO
Website.
The instructions are clear.
• Quick loading.
• Responsive.
• Great user experience.
Technical
Site speed.
https://developers.google.com/speed/pagespeed/insights/
https://support.google.com/webmasters/
• free report
Website. Content. Share.
• <whiteboard text>
Technical"Onpage SEO"Offpage SEO
Technical"Onpage SEO"Offpage SEO
What about onpage SEO?
What’s good onpage SEO?
Keyword master list.
• Your names / brands / products
• Predictive & related searches
• Analytics & site searches
Cross check it & data driven.
Screaming Frog.
www.screamingfrog.co.uk/seo-spider/
Map it.
• Map your site
• 1 keyword per page
• Titles/description/body
• User #1
<Insert keyword>
Website. Content. Share.
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Technical"Onpage SEO"Offpage SEO
Technical"Onpage SEO"Offpage SEO
Take"responsibility.
Reputation management.
How do you stack up?
Website. Content. Share.
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Content.
What is authority content ?“The act of consistently creating and distributing helpful information and stories to gain the attention, engage and influence a clearly defined audience with the objective being to identify those who would benefit from your products / services.”
- David Jenyns
Helpful.
Consistent.
Attention, engagment, trust.
Video is the secret.
The fact is…
AuthorityContent.com
Maximum Authority, Minimum Time.
Website. Content. Share.
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Share.
Your blog.
Your database.
Your social.
SEO happens naturally.
Rules to share by.
Optimise everything!
• Tile
• Description
• Tags
Amplify the winners.
• PDF sharing
• Press Release
• Infograhics
• Guest posts
Isn’t <insert tactic> dead?
The way internet was meant to be.
Results"!
659,006mins
youtube.com/theSEOmethod
raul +dave
dave car
What I learned from the Lego car.
Some better than others.
EAT."Website.Content.Share.
Good SEO vs Bad SEO.
• free report
melbourneSEOservices.com/goodies
melbourneSEOservices.com/goodies