Retailing in India is one of the pillars of its economy and account for 14 to 15 per cent of its GDP.

Fastest growing industry in the country , expected growth rate 25%-30% annually.

Most the industry in unorganized due to huge difference in taste and demands.

The industry is getting more popular nowadays and becoming organized also in terms to serve the needs of customer.

Hawker- An individual who sells wares by carrying them through the streets.

• Person’s ordinary methods of attracting attentions includes addressing the public using labels, and signs or displaying merchandise in a public place.

Peddler- An is defined as a retail dealer who brings goods from place to place, exhibiting them for sale. He does not have a fixed place of conducting business but regularly carries the goods for sale with himself.

A STREET TRADER is an outdoor market such as traditionally held in a market square or in a market town and are often held only on particular days of the week.

Very similar markets or bazaars can also be found in large enclosed spaces, instead of on a street.

Large retail units with an extensive assortment of goods and services that are organized into separate departments for the purpose of selling.

Wide range of products like apparel, furniture, appliances, home furnishing, toys, footwear, handbags , wallets, watches, jewelry and so on.

Typically a well located food oriented retailer and carries a moderate number of items.

Ranging from 1,500 to 5,000 sq. ft. in size All necessary everyday household items including

milk, eggs, bread Limited number of brands Store area is small with an average atmosphere. with

very less walking space. Customer shop multiple types and the average

transaction size.(average ticket size)

Big grocery store Large area- 10,000-30,000 square feet Large Area. Non vegetarian section Variety of products with a large number of

brands All household items including FOOD,crockery,

plastic goods, utensils Food bazaar ( by big bazaar),Spencer's super

• Combination of department store and supermarket.

• Average size 60,000- 1,20,000 square feet

• Have on an average of 72,000 items• Big bazaar, Spencer’s hyper

TOPS is doing Business with –1- Big Bazaar.2- Easy Day .3- Spencer Retail.4- ABRL Hyper.5- Spar HYPER.6- SRS Value Bazaar.7- K B Fair Price.8- Reliance Fresh.9- Sabka Bazaar Departmental Store.10- kendriya Bhandran.11- wall Mart.12- Vishal Mega Mart (In Process)

1. PICKLES.2. FRUIT JAM.3. TOMATO KETCHUP .4. VERMICELLI.5. CAKE MIX.6. CUSTARD.7. INSTANT MIX.8. CORN FLAKES.9. JELLY.10. CULINARY SAUCES – (RED CHILLI,SOYA SAUCE, VINEGAR

BROWN & WHITE)11. CORNFLOUR.12. DRINKING CHOCOLATE.13. BAKING POWER.14. COOKIES.

• Tops forayed into pickles segment in the year 1990.

• Enriched with “Grade 1 Mustard Oil” and “Handpicked rich Spices”.

• Highest level of “Safety and Purity Standards”.• Variants- Mixed,Mango,Tangy Lime,sweet

Lime,Green chilli,khatta Meetha,Stuffed Red chilli.

• Available in 1 kg. and 400 gm.(100 & 200 gm. Pouch Available in spar /ABRL Hyper retail )

• Competitor – Mother’s Recipe and Nilons.

Tops jams were introduced in the year 1997.

Mixed fruit jams are made up to 50% of fruit pulp.Kissan and other company are providing 46% of fruit pulp in its mixed fruit flavor.

Available in 900 and 500 gm. Flavor- Mixed fruit, Orange and

Pineapple. Competitor- kissan.

Introduced in the year 1996. Tops Tomato Ketchup is Enriched with

28% of tomato paste and other company such as Kissan is giving 22.5% and Maggi is giving only 26.7% of tomato Paste.

Available in 1KG.(500 gm. Available in Spar).

Competitor- kissan,Maggi and Delmonte.

Came into existence in the year 2010. Introduce Flavored Vermicelli , First time

in INDIA. Available in 200 gm. Competitor- Bambino. Variants- roasted, flavored and kesar

elaichi. Competitor- Pillsbury and Fun FOOD

Introduced in the year 2003. Flavors Available-

Vanilla,Strawberry,Chocolate,Kesar pista and Elaichi.

Available in 200&100 gm. Competitor-Brown & Polson , Weikfield.

Available in 3 delicious flavor namely- Chocolate, vanilla and pineapple.

Tops cake mixes can be prepared in pressure cooker, Microwave and oven.

Available in 250 gm.

Tops instant Mixes were launched in the year 2003.

Available variants- Rice Idli,Rawa Idli,Plain Dosa,Dahi Bhalla,Gulab Jamun,Vada,Keser Kulfi & Khaman Dhokla & Sambhar.

Available in 200 gm. Competitor-MTR,ITC,GITS.

TOPS corn flakes came into existence into year 2010.

Tops corn flakes food which provides a high le

Available in 500 gm. Competitor-Kellogg’s and Mohuns.

Jelly were introduce in the year 2003. Available variants-Mango , orange ,

Strawberry and Black currant. Available in 90 gm. Competitor-Rex and Weikfield.

Tops range of culinary sauces namely green chili, red chili, soya sauce and vinegar were introduced in the year 1990.

Tops green chili and red chili sauce has 50% chili pulp.

Green Chili Available in 200and 650 gm. Red Chili Available in 200and 650 gm. Soya sauce Available in 220and 740 gm. Vinegar (Brown and white) Available in 180

ml and 430 ml. Competitor- Chings,Testy Treat & Weikfield.

Corn flour- Available in 100 n 500 gm. Baking power- Available in 100 n 400 gm. Drinking Chocolate - Available in 100 &

200 gm. Competitor Drinking chocolate- Cadbury

Royal cookies – (pista delight,choco chips,choco kaju,pista badam)

Exclusive cookies- (Butter , Cocount,Besan Khatai)

Classic Cookies- (Ajwain,Atta,Jeera Salted, Sweet & Salty)

COOKIES –ITC (Delishus)

PLACEMENT OF PRODUCT. VISIBILITY AND FACING. SHELF SPACE. STOCK AVAILABILITY. CONDITION OF STOCK. FIFO. GUIDING THE PROMOTER. GENERATING THE PO’S. FOLLOW UP ON STOCK DELIVERY. COMPETITIVE ANALYSIS.