MODULE 5: CONTENT

1 2 3 Content

A variety of VERBAL

formats

contribute to

storytelling

content.

THERE ARE DEFINITELY TIMES WHEN WORDS TELL A STORY BEST.

VERBAL ELEMENTS ALL HAVE IMPORTANT FUNCTIONS.

VISUAL APPEAL MAKES VERBAL ELEMENTS MORE READABLE.

1 2 3 ContentA TRADITIONAL FEATURE serves as the primary story supported by detailed story captions.

1 2 3 ContentPopular teen magazines provide inspiration for INTERACTIVE story presentations.

1 2 3 ContentA CALENDAR presentation reports on the major events of the month.

1 2 3 Content

VISUAL elements

deliver much

of a

yearbook’s

content.

VISUAL IMAGES COMMAND READER ATTENTION.

PHOTOGRAPHS HAVE STRONG STORYTELLING POTENTIAL.

CONTEMPORARY YEARBOOKS OFTEN FEATURE MANY PHOTOS PER SPREAD.

ILLUSTRATIONS WORK FOR MORE ABSTRACT SUBJECTS.

1 2 3 ContentPHOTO VARIETY: A dynamic spread features a variety of different photo types and presentations.

1 2 3 ContentA PHOTOJOURNALISTIC image commands center stage and serves as a reader entry point.

1 2 3 ContentMONTAGE: A package of six action photographs serves as the dominant element.

1 32 Content

The strongest

content is the

result of

TEAMWORK.

IT’S IMPORTANT TO MAKE THOUGHTFUL DECISIONS ABOUT VERBAL AND VISUAL FORMATS.

VERBAL AND VISUAL JOURNALISTS MUST WORK TOGETHER.

PLANNING AND COMMUNICATING PREVENT REDUNDANCY.

1 32 ContentTEAMWORK: “The Planning Ahead” form facilitates the planning of the spread’s verbal content.

1 32 ContentTEAMWORK: “The Planning Ahead” form facilitates the planning of the spread’s visual content.