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The leading Mobile Ad Optimizer9000+ publishers ▪ 16BN ad requests ▪ 220+ countries

The Mobile Advertising Ecosystem

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The Mobile Advertising Ecosystem

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Mobile Advertising Tiers

Premium inventory: sold directly by the sales force of a publisher

mostly CPM

Secondary premium inventory: sold by premium ad networks

Remnant (non premium) inventory: sold automatically through intermediaries like ad networks

CPC / CPA

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Ad Networks vs Ad Optimizer

Publisher with global inventory need several connections to ad networks to fill their inventory.

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CTR by Operating Systems

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Mobile Significance

Source: Nick Lane, Analyst, Mobile Squared

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Mobile Significance

Source: Nick Lane, Analyst, Mobile Squared

16%

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AGOF Mobile Facts 2010

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AGOF Mobile Facts: Unique Mobile Internet User in Deutschland

Source: AGOF Mobile Facts 2010

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AGOF Mobile Facts: Social Demographics

Source: AGOF Mobile Facts 2010

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AGOF Mobile Facts:other Usage

Source: AGOF Mobile Facts 2010

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AGOF Mobile Facts:Top 20 Mobile enabled Websites

Source: AGOF Mobile Facts 2010

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AGOF Mobile Facts:Top 20 Mobile Apps

Source: AGOF Mobile Facts 2010

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