Post on 06-May-2015
transcript
A bit (more) about context.... and need fulfillment
and a surprise announcement
A bit (more) about context.... and need fulfillment
But first...
1992
2000 20081992
communication mobile internet contextual services
Contextual Services=
Adaptive Services Designed around your situation.
1. People Centric World2. Information Overload
3. Dynamic Context
Three reasons why NOW:
People take control
Space Media
DistributionProduction
YouTubeSao Paolo
NoLogo
Customization
Co-creation
Crowdsourcing
Citizen Journalism
Word of Mouth
Torrents
Ebay
Crafting
2nd Life
Etsy
Wikipedia
Social lending
Recommendations
Push Programs Pull Platforms
Demand can be anticipated Demand is highly uncertain Top down design Emergent design Centralized control Decentralized initiative Procedural Modular Tightly coupled Loosely coupled Resource centric People centric Participation restricted Participation openFew participants Many diverse participants Efficiency focus Innovation focus Zero sum rewards Positive sum rewards Extrinsic rewards dominate Intrinsic rewards dominate
John Hagel and John Seely Brown
Timothy Schenck
It’s about people
hello
1. People Centric World2. Information Overload
3. Dynamic Context
Three reasons why NOW:
Timothy Schenck
Information Overload
1. People Centric World2. Information Overload
3. Dynamic Context
Three reasons why NOW:
http://www.flickr.com/photos/moriza/126238642/sizes/o/
http://www.flickr.com/photos/pboguslawski/2343069505/sizes/o/
http://www.flickr.com/photos/happyaslarry/2258568311/sizes/l/
So what is this Personal Mobile Context?
Activities(what)
EnvironmentSocial(who)
Geo Spatial(where/when)
Mental
Physiological
People nearbyBuddyfinder
WeatherRain predictionNFC / RFID
RoomwareNavigationGeofencing
MeVirtual
me
Emomapping
Social NetworksFlickr comments(Social Backchannel)
AccelerometerNokia SportstrackerStepcounterHeartrate
EducationBeliefsExperiences
TwitterPresenceAgenda
Personal Mobile Context
Change in Context triggersmobile usage
State A State B
=
Getting readyfor battle
Feasting,Sexing & Primping
Returning backto Camp
Protecting yourselffrom the future
7.00 9.00 17.00 22.00 0.00
Rituals & Mobile moments
Inspired by BBDO
Getting readyfor battle
Feasting,Sexing & Primping
Returning backto Camp
Protecting yourselffrom the future
Check Check Check Check Check
7.00 9.00 17.00 22.00 0.00
Rituals & Mobile moments
Inspired by BBDO
Changed ways in Need FulfillmentConsequence of Context:
http://www.flickr.com/photos/75998848@N00/318439881/sizes/l/
She is in a hotel in Amsterdam...
...but “where” is she really??
http://www.flickr.com/photos/zenzenok/12417299/
Can we imagine what information might be relevant for someone stuck at an airport?
context specific need relevant information
.
Fulfillment process
PHYSICALWORLD
VIRTUALWORLD
context specific need relevant information
.
Fulfillment process
NowGet your fulfillment
‘ smart’ tools
PHYSICALWORLD
VIRTUALWORLD
context specific need relevant information
.
Fulfillment process
Automated fulfillment
Now
Future
Get your fulfillment‘ smart’ tools
‘ smart’ tools
PHYSICALWORLD
VIRTUALWORLD
context specific need relevant information
.
Fulfillment process
Automated fulfillment
Now
Next
Future
Contextual marketplaces
Get your fulfillment‘ smart’ tools
‘ smart’ tools
PHYSICALWORLD
VIRTUALWORLD
Contextual Marketplace
There is more between Physical and Virtual
We need to Hunt & Gather
Certainty and Uncertainty
Serendipity and Predictability
Variety and Structure
http://www.flickr.com/photos/justinlim/2571877311/sizes/l/
Create ‘views’ of our world which are particulary relevant for people in specific situations.
Announcement
Thank You