Stormwater Stormwater Matters Matters

Program: Program: Community Community

Involvement in Involvement in Stormwater Stormwater SolutionsSolutions

SuAsCo Watershed Community

Council

A unique non-profit alliance A unique non-profit alliance that includes municipalities, that includes municipalities, businesses, environmental businesses, environmental groups, and state/federal and groups, and state/federal and regional government to share regional government to share our diverse perspectives so our diverse perspectives so that we may find common that we may find common ground and work together for ground and work together for the common goodthe common good

EDUCATING

THE

PUBLIC

Stormwater Community Stormwater Community Assistance Program Assistance Program

(SWCAP)(SWCAP) Assists a community in meeting the Assists a community in meeting the

Stormwater Phase II PermitStormwater Phase II Permit

Minimum Control Measures 1 and 2:Minimum Control Measures 1 and 2:

1. Public education & outreach, and1. Public education & outreach, and

2. Public participation & involvement2. Public participation & involvement

Stormwater Community Stormwater Community Assistance Program Assistance Program

(SWCAP)(SWCAP)also known asalso known as

“Stormwater Matters”“Stormwater Matters” Will continue to assist a community Will continue to assist a community

in meeting the Education and in meeting the Education and Participation Requirements of the Participation Requirements of the Renewed Stormwater Phase II Renewed Stormwater Phase II PermitPermit

Stormwater Phase II Permit Renewal Stormwater Phase II Permit Renewal Draft:Draft:

Public education and involvement Public education and involvement continues to be requiredcontinues to be required

Requirements are more specificRequirements are more specific 2 messages to each of 4 audiences: 2 messages to each of 4 audiences:

residential, business/commercial, residential, business/commercial, developers/construction developers/construction sites/industriessites/industries

Focus on specific pollutants of concernFocus on specific pollutants of concern Requires measuring message successRequires measuring message success

Why Comply?Why Comply? DEP and EPA require communities to DEP and EPA require communities to

educate and involve their citizens on educate and involve their citizens on stormwaterstormwater

An educated community will cause An educated community will cause less stormwater pollutionless stormwater pollution

Which will improve water quality & Which will improve water quality & flow flow

And cost town less in maintenanceAnd cost town less in maintenance And improve quality of life in And improve quality of life in

communitycommunity

Outreach materials must be:Outreach materials must be:

Useful and applicable to the Useful and applicable to the targeted audience targeted audience

EngagingEngaging Easy to understandEasy to understand ConsistentConsistent High qualityHigh quality Multi-mediaMulti-media

One secret to successful outreach One secret to successful outreach is to…is to…

Make it fun!!

Stormwater Matters Stormwater Matters CommitteeCommittee

Engineering ConsultantsEngineering Consultants DPW EmployeesDPW Employees Municipal EngineersMunicipal Engineers Regulatory Agency Regulatory Agency

PersonnelPersonnel EducatorsEducators Lay PublicLay Public

Six Years of Products to Six Years of Products to date:date:

Residential Flyer & Tabletop DisplayResidential Flyer & Tabletop Display Lesson Plan for 5th/6th Grade & Lesson Plan for 5th/6th Grade &

Aerial MapsAerial Maps PowerPoint Program & Media ToolkitPowerPoint Program & Media Toolkit Storm Drain Marking Kits & Business Storm Drain Marking Kits & Business

FlyerFlyer Outreach & Participation Ad Outreach & Participation Ad

CampaignCampaign Think Green Display and Self-TestThink Green Display and Self-Test

Residential

Activities

Commercial and

Industrial

Activities

Development

Activities

Erosion

Control

Using LID

Municipal Managemen

t

SWCAP is a Win-Win!SWCAP is a Win-Win! Easy to implementEasy to implement Meets regulatory musterMeets regulatory muster Professional quality Professional quality

materialsmaterials Consistent and engaging Consistent and engaging

messagemessage Customized to any Customized to any

communitycommunity Saves towns time and Saves towns time and

money money Improves water qualityImproves water quality Collaboration produces Collaboration produces

results!results!

To date 35 MA municipalities have used To date 35 MA municipalities have used SWCAP tools:SWCAP tools:

Acton, Adams, Ashland, Bedford, Acton, Adams, Ashland, Bedford, Billerica, Boylston, Chelmsford, Billerica, Boylston, Chelmsford, Danvers, Dover, Framingham, Franklin, Danvers, Dover, Framingham, Franklin, Grafton, Hopkinton, Hudson, Lincoln, Grafton, Hopkinton, Hudson, Lincoln, Littleton, Lowell, Maynard, Natick, Littleton, Lowell, Maynard, Natick, Needham, Newton, North Attleborough, Needham, Newton, North Attleborough, Northborough, Plymouth, Northborough, Plymouth, Southborough, Stow, Sudbury, Southborough, Stow, Sudbury, Tewksbury, Upton, Wareham, Wayland, Tewksbury, Upton, Wareham, Wayland, Wellesley, Westborough, Westford, Wellesley, Westborough, Westford, WestonWeston

and the program is still growing…and the program is still growing…

For More InformationFor More Information

SWCAP tools are displayed here SWCAP tools are displayed here todaytoday

Information hand-outInformation hand-out Check out our website Check out our website

www.stormwatermatters.orgwww.stormwatermatters.org Order SWCAP products today!Order SWCAP products today!

Presented by Nancy Bryant, Presented by Nancy Bryant, Executive Director, SuAsCo Executive Director, SuAsCo Watershed Community Council Watershed Community Council Stormwater Community Stormwater Community Assistance Program, 978-461-Assistance Program, 978-461-0735, e-mail: info@suasco.org0735, e-mail: info@suasco.org