Manas Ranjan HotaUjjawal BagariaDMS, SOMPondicherry University

Medical Tourism & AyurvedaMedical Tourism & Ayurveda

“For Tourism it is Incredible India, for Business it is Credible India, what an amazing country!!!”

- Jukka Lehtela, Nokia India

“ “A term initially coined by travel agencies and A term initially coined by travel agencies and the mass media to describe the rapidly-growing the mass media to describe the rapidly-growing practice of traveling across international practice of traveling across international borders to obtain health care. It also refers borders to obtain health care. It also refers pejoratively to the practice of healthcare pejoratively to the practice of healthcare providers traveling internationally to deliver providers traveling internationally to deliver healthcare”healthcare”

- Wikipedia- Wikipedia

Medical Tourism

The Stakeholders..The Stakeholders..

Why Medical Tourism??Why Medical Tourism??

An estimated 750,000 Americans went abroad for health care An estimated 750,000 Americans went abroad for health care in 2007 and the no. will rise up to 1.5 million in 2008.in 2007 and the no. will rise up to 1.5 million in 2008.

The UK medical tourism market was estimated at £375 The UK medical tourism market was estimated at £375 million in 2007. The no. of medical tourists is estimated to rise million in 2007. The no. of medical tourists is estimated to rise up to 200,000 by 2010.up to 200,000 by 2010.

The medical tourism market in India was estimated at $330 The medical tourism market in India was estimated at $330 million in 2004 and it will be $2 billion by 2012 as per million in 2004 and it will be $2 billion by 2012 as per estimates by the Indian ministry of Tourism.estimates by the Indian ministry of Tourism.

About 1.8 lakh foreigners visited India for treatment in the About 1.8 lakh foreigners visited India for treatment in the first eight and half months of the current fiscal and the number first eight and half months of the current fiscal and the number would increase by 22% to 25% in the coming years.would increase by 22% to 25% in the coming years.

Some facts & figures..Some facts & figures..

The difference in surgery rates are almost 6 to 10 times. For ex: The difference in surgery rates are almost 6 to 10 times. For ex: A heart surgery in US costs about $30,000 to $45,000 whereas A heart surgery in US costs about $30,000 to $45,000 whereas in India it costs around $5,000.in India it costs around $5,000.

Every 3rd Medical practitioner in the UK or the US is a Filipino Every 3rd Medical practitioner in the UK or the US is a Filipino descent, so the first-world patients attach a reasonable amount of descent, so the first-world patients attach a reasonable amount of confidence and comfort in being treated in the Philippines.confidence and comfort in being treated in the Philippines.

Dubai has built Healthcare City to discourage Middle Eastern Dubai has built Healthcare City to discourage Middle Eastern tourists from going out.tourists from going out.

11stst world service at 3 world service at 3rdrd world cost!! world cost!!

Medical Tourism DestinationsMedical Tourism Destinations

A monumental contribution A monumental contribution of India to the world.of India to the world.

Objectives of Ayurveda:Objectives of Ayurveda: Maintenance of positive health.Maintenance of positive health. Treatment of Diseases.Treatment of Diseases.

AturavrittamAturavrittam: Tridosha & : Tridosha & Panchabhautic framework.Panchabhautic framework.

Ayurveda: The Science of life.Ayurveda: The Science of life.

Swasthavrittam: Socio-economic adjustments, modification of personal habits, control of infection, pollution etc.

Two USPs of Indian Tourism – Medical Tourism & Two USPs of Indian Tourism – Medical Tourism & Ayurveda.Ayurveda.

Marketing Ayurveda as a part of Health Tourism.Marketing Ayurveda as a part of Health Tourism.

Tourists coming for rejuvenation promised by yoga Tourists coming for rejuvenation promised by yoga and Ayurvedic massage.and Ayurvedic massage.

Preference for natural and herbal health care is Preference for natural and herbal health care is increasing.increasing.

Medical Tourism → AyurvedaMedical Tourism → Ayurveda

Ideal Geographic Ideal Geographic location location

Salubrious climate.Salubrious climate.

Practice of Practice of Panchakarma.Panchakarma.

Vagbhata’s Vagbhata’s Ashtangahridayam.Ashtangahridayam.

Ayurveda in KeralaAyurveda in Kerala

Ayurvedic Healthcare Resorts in IndiaAyurvedic Healthcare Resorts in India

Kottakal Arya Vaidya Sala, KeralaKottakal Arya Vaidya Sala, Kerala

Benchmark for all other Ayurvedic Resorts.Benchmark for all other Ayurvedic Resorts.

More than 100 years old.More than 100 years old.

Ayurvedic hospitals at Kottakal, Delhi and Kochi.Ayurvedic hospitals at Kottakal, Delhi and Kochi.

Two medicine manufacturing units.Two medicine manufacturing units.

Runs a Runs a KathakaliKathakali Academy. Academy.

Kottakal Arya Vaidya Sala, KeralaKottakal Arya Vaidya Sala, Kerala

Best time for treatment is June-September & Best time for treatment is June-September & December-February.December-February.

Duration of each treatment is 1 hour.Duration of each treatment is 1 hour.

Online consultation is answered within 48 hours Online consultation is answered within 48 hours in free.in free.

Accommodation is provided at affordable rates. Accommodation is provided at affordable rates.

Kottakal Arya Vaidya Sala, KeralaKottakal Arya Vaidya Sala, Kerala Treatments for:Treatments for: Paralysis, Paralysis,

Rheumatism, Arthritis, Rheumatism, Arthritis, Spondalysis etc.Spondalysis etc.

Classical Therapies for:Classical Therapies for: Parkinsonism, Motor Neuron Parkinsonism, Motor Neuron Diseases, Cancer etc.Diseases, Cancer etc.

Specialised Treatments:Specialised Treatments: Panchakarma, Snehapanam Panchakarma, Snehapanam Dhara, Sirovasti, Sirolepa Dhara, Sirovasti, Sirolepa etc.etc.

Vythiri Resort, KeralaVythiri Resort, Kerala

Rejuventaion Programs followed are:Rejuventaion Programs followed are: Body Immunization & Longevity treatment.Body Immunization & Longevity treatment. Rejuvenation TherapyRejuvenation Therapy Body SlimmingBody Slimming Herbal Steam BathHerbal Steam Bath Yoga & MeditationYoga & Meditation PanchakarmaPanchakarma

Vythiri Resort, KeralaVythiri Resort, Kerala

Therapeutic Programs for:Therapeutic Programs for:

Memory loss, severe headache, paralysis, nervous Memory loss, severe headache, paralysis, nervous disorders, prevention of cataract etc.disorders, prevention of cataract etc.

Treatments Done are:Treatments Done are:

Dhara, Sirovasti, Panchakarma, Snehapanam, Dhara, Sirovasti, Panchakarma, Snehapanam, Tharpanam etc.Tharpanam etc.

Anandha Inn, PondicherryAnandha Inn, Pondicherry

Treatments offered:Treatments offered:

Ayurvedic SpaAyurvedic Spa

Ayurvedic MassageAyurvedic Massage

Ethnic Swimming pool.Ethnic Swimming pool.

Art of LivingArt of Living A new form of Wellness Tourism.A new form of Wellness Tourism.

Sudarshan Kriya – The core.Sudarshan Kriya – The core.

Meditation makes mind calm, focused & alert.Meditation makes mind calm, focused & alert.

More than 100 million people worldwide have taken More than 100 million people worldwide have taken its workshop.its workshop.

AIIMS have proved its significant benefits.AIIMS have proved its significant benefits.

YogaYoga

Challenges in Ayurvedic TourismChallenges in Ayurvedic Tourism

Risks & Issues involvedRisks & Issues involved Quality of treatment.Quality of treatment.

Accreditation of surgeons & hospitals.Accreditation of surgeons & hospitals.

Post-operative care.Post-operative care.

Security of Tourists.Security of Tourists.

Unfamiliar legal issues.Unfamiliar legal issues.