Post on 12-May-2015
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Putting Yourself at the Center of the Conversation
Putting Yourself at the Center of the Conversation
Escape the Technology MazeOctober 21-22, 2009Hyatt Fisherman’s Wharf
What’s Most Important To You, Today?
1.Identifying Goals2.Mapping the Conversational Terrain3.Prioritizing the Conversation4.Joining the Conversation5.Seeding Conversations6.Bringing People into the Conversation7.Closing the Deal8.How Community Fits9.Finding the ROI
1.Identifying Goals2.Mapping the Conversational Terrain3.Prioritizing the Conversation4.Joining the Conversation5.Seeding Conversations6.Bringing People into the Conversation7.Closing the Deal8.How Community Fits9.Finding the ROI
Identifying GoalsIdentifying Goals11
Mapping the Conversational Terrain22
Prioritizing the Conversation33
Joining the Conversation44
Seeding ConversationsSeeding Conversations55
Bringing People into the ConversationBringing People into the Conversation66
Closing the Deal77
88 How Community Fits
Finding the ROI99
What Ended Up Being Most Important, Really?
1.Identifying Goals2.Mapping the Conversational Terrain3.Prioritizing the Conversation4.Joining the Conversation5.Seeding Conversations6.Bringing People into the Conversation7.Closing the Deal8.How Community Fits9.Finding the ROI
1.Identifying Goals2.Mapping the Conversational Terrain3.Prioritizing the Conversation4.Joining the Conversation5.Seeding Conversations6.Bringing People into the Conversation7.Closing the Deal8.How Community Fits9.Finding the ROI