Post on 25-Apr-2018
transcript
Multilingual
Digital Single MarketJochen Hummel, CEO
language technology software
Multilingual Digital Single Market@JochenHummel 2
About Me
Founded and exited
Founded and passed on
Manage
Founded and represent
Chair
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The Vision of a Digital Single Market
“Consumers need to be able
to buy the best products
at the best prices,
wherever they are in Europe.”
Vice-President Ansip, Dec 2014Accelerating growth through a connected Europe:
Speech at GSMA Mobile 360 conference in Brussels
http://europa.eu/rapid/press-release_SPEECH-14-2420_en.htm
Multilingual Digital Single Market@JochenHummel
…and the Reality
http://europa.eu/rapid/attachment/IP-15-
4653/en/Digital_Single_Market_Factsheet_20150325.p
df
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Multilingual Digital Single Market@JochenHummel
Broken already by a Simple Search
<search string>
“Rasenmäher”
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Multilingual Digital Single Market@JochenHummel
Multilingual E-Commerce
Content
Static
Dynamic
www. alleywatch.com6
Multilingual Digital Single Market@JochenHummel
Consumers Control Content
KNOWLEDGE
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Multilingual Digital Single Market@JochenHummel
Multilingual E-Commerce
Content
Search
SEO/SEM
Feedback
Customer Support
Social Media Analysis
www. alleywatch.com8
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Find and Buy what you are Looking for
String and language independent meaning
search
Find product
Explore product offering Browse a product graph instead of a hit list
Use related information Similar products, related products, customer
feedback
Product information in your
language
Machine translation, computer-assisted
translation (CAT)
Multilingual Digital Single Market@JochenHummel
Multilingual Knowledge System
DSM Shopping
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Product Catalogue
CRMERP
Feedback
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Turning a Challenge into a Win
If we manage, in spite of our many cultures and languages,
to create a Digital Single Market and cross-border eGov, we
will become the fittest for the global market.
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Contact
Jochen Hummeljochen@coreon.com
@JochenHummel
+49 172 766 66 33
Berlin - Mitte
www.coreon.com
www.esteam.se
Multilingual Digital Single Market@JochenHummel
Multilingual SEO/SEM
Language strategy, multilingual CMS, human
and machine translation, terminology
management, term watch, coin and copy
Realize global growth
opportunities
Keep up with local
competition
Country strategy, text analytics, data mining,
regional linking, language / marketing metrics
Manage multilingual web
contentMultilingual content management, terminology/
keyword management, meta information
translation, regional linking
Optimize online marketing
globally
Keyword translation, text analytics of
used/searched for terms, A/B testing data
mining, term performance
Collaboration between
Marketing and Translation
CMS and SEO/SEM driven by central
Multilingual Knowledge System, term value/cost
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Multilingual Digital Single Market@JochenHummel
Managing Multilingual Discoverability
Marketing
$ / Term$ / Hit $ / Sale
Terms
Multilingual Knowledge System
Content Creation
Global CMS
Dat
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Tex
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A|B
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