Post on 21-May-2015
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Multimedia Material Production for ODL
Dr Ankuran DuttaProgramme Officer, CEMCA(Formerly Deputy Director, Multimedia at KKHSOU)
Elements of Multimedia Programme Production
for ODLA multimedia programme production consists mainly of the following two major elements :
Basic physical resources or infrastructure : These include equipment, machines, materials, buildings, studios, or a production complex.
People or human resources : This includes trained personnel who are required to manage the process, operate equipment are provide ideas, expertise and services for programme production.
Programme Planning and Research
This is the pre-production stage
Formulate ideas, briefs, synopsis/academic note for programme
Need assessment and Research : examining the needs of viewers, context of viewing-specific research on content and its enrichment
Plan to make it entertaining and attractive with educational content
Message Matrix and Scripting
Think on designing and presentation strategy
Visual possibilities of the medium
Selection of materials
Sequence of the messages to be covered
Programme shape and structure-format and style
Story board and final script
Planning for Production and
Scheduling Planning, budgeting and scheduling of production
Designing the production script
Organizing various production resources/facilities
Casting and Directing
Identifying and casting performers
Performer should be know the target audience and should behave accordingly
Directing artists, rehearsals
Final Production, Editing and Capsuling
Studio/field recording
Try to use more than three cameras in studio recording to take different angles
Should add related videos/ photos to make it more informative
Editing and final mixing- should add animations to make a complex issue easily understandable
capsules designing, previewing and evaluation
Evaluation
Mounting utilization and evaluation studies
Monitoring transmission and obtaining feedback from the field
Feeding research findings back into the system
Programme formats :
Story/straight talk : generally uses one person as a narrator or presenter
Interview : presence of two people – an interviewer and an interviewee for face-to-face dialogue.
Panel discussion : It is a discussion not an interview. A panel consisting of three or more experts discusses a subject matter or more of public interest/ students interest or controversy.
Feature : In this format, a single topic or subject is chosen for presentation of its various aspects and the discussion of facts, opinions, beliefs, arguments, controversies and counter-arguments – all about the same topic.
Magazine: Just like a monthly magazine contains articles on different topics, a radio or television magazine programme can also have different kinds of items, often unrelated to each other.
Drama : Drama is a very interesting and entertaining format and is specially effective when it is intended to appeal to the emotions of the audience. Drama enables us to present and watch people, their behaviour, temperaments and characteristics in realistic or life-like situations.
Documentary : Documentary takes a factual approach to a subject. An issue is treated in depth and all its aspects are factually investigated.
Quiz : Quiz format is highly stimulating and participatory. It is a useful format for presenting educational and current affairs.
Structure of an educational programme
Aim at the target group
Give a good working title
Explain the objectives
Use effective format and style
Discuss the content outline
Any additional information from your SLM
Use pictures, videos and animations related to the topic
Acknowledgement: IGNOU and KKHSOU