Murray Izenwasser - Biztegra The Rise of the Social Web

transcript

THE RISE OF THE SOCIAL WEB

Murray Izenwasser (@murrayiz)Senior Interactive Strategist

Biztegra

Follow @Biztegra for all of Today’s links, live tweeted

www.ContactMurray.com (@murrayiz)

Education · Strategy · Development · Engagement

www.SMWorkshop.com

TEN TRENDS IN THE SOCIAL WEB

1. The Web IS Social2. The Rise of the Mobile Splinternet3. Listening Maturity4. The Backchannel5. Location, Location, Location6. Sites to Platforms, Pages to

Streams7. Commerce Becomes Social8. Hi Touch & Always On9. Two-Way Content10.Augmented Reality / Everything is

a Game

#1THE WEB IS SOCIAL

already

^

Check out:

The Future of the Social Web: In Five Eras (Web-Strategist.com)

The Future of the Social Web (Social Media Today)

http://www.web-strategist.com/blog/2009/04/27/future-of-the-social-web

http://www.socialmediatoday.com/SMC/138686

#2The MOBILE SPLINTERNET

Check out:

The Splinternet means the end of the Web's golden age (Forrester.Typepad.com/Groundswell)

The Web Is Turning Into The 'Splinternet‘ (Forbes.com)

http://forrester.typepad.com/groundswell/2010/01/the-splinternet-means-the-end-of-the-webs-golden-age.html

http://www.forbes.com/2010/03/29/facebook-iphone-app-google-cmo-network-josh-bernoff.html

#2AThe MOBILE SPLINTERNET

Check out:

www.Tablets.com

Mary Meeker April 2010 Internet Trends (Slideshare.net)

http://www.tablets.com/

http://www.slideshare.net/guest1222bdb/mary-meeker-april-2010-internet-trends

#3 LISTENING MATURITY

About You

About Them

Check out:

Social Media Listening, Measuring, and Engagement Primer (Radian6.com)

Got Your Ears On? How to Listen to Your Audience Using Social Media (NTen.org)

About Action

http://www.nten.org/blog/2008/10/30/got-your-ears-on-how-to-listen-to-your-audience-using-social-media

#3 LISTENING MATURITY

Check out:

Sysomos.com

http://www.sysomos.com/

#4The

BACKCHANNEL

Check out:

The Hills (MTV.Com)

Backchannelmedia.com

Backchannel.us

Five Platforms for a Classroom Back-Channel Chat

(FreeTech4Teachers.com)

Backchannelbook.com

http://www.mtv.com/ontv/backchannel/the_hills/

http://www.backchannelmedia.com/

http://backchannel.us/

http://www.freetech4teachers.com/2010/01/five-platforms-for-classroom-back.html

http://www.backchannelbook.com/

#5LOCATION

Check out:

Foursquare and Runkeeper Unveil First Application-Based Badges (PCMag.com)

Location: The Epicenter of Mobile Innovation (Gigaom.com)

http://www.pcmag.com/article2/0,2817,2369701,00.asp

http://pro.gigaom.com/2010/02/location-the-epicenter-of-mobile-innovation/

#6SITES TO

PLATFORMS

Check out:Facebook Is Building A Mobile Platform, Not A Phone (ITProportal.com)Here's Why Facebook Has A Secret Phone Project: It Needs To Be A Platform, Not Just A Service (BusinessInsider.com)

http://www.itproportal.com/portal/news/article/2010/9/21/comment-facebook-building-mobile-platform-not-phone/

http://www.businessinsider.com/heres-why-facebook-is-secretly-building-a-phone-it-needs-to-be-a-platform-not-just-a-service-2010-9

#6APAGES TO STREAMS

Check out:

Jump Into The Stream (TechCrunch.com)

The State and Future of Twitter 2010: Part Two (BrianSolis.com)

http://techcrunch.com/2009/05/17/jump-into-the-stream/

http://www.briansolis.com/2010/04/the-state-and-future-of-twitter-2010-part-two/

#7S-COMMERCE

Check out:

Making Sense of China’s 100+ Groupon Clones (TechCrunch.com)

The Rise Of Social Commerce (CharleneLi.com)

Riseofsocialcommerce.com

http://techcrunch.com/2010/06/27/making-sense-of-chinas-100-groupon-clones/

http://www.charleneli.com/2010/09/the-rise-of-social-commerce/

http://www.riseofsocialcommerce.com/

#8HI TOUCH & ALWAYS ON

Check out:Malaysia Airlines now offers iPad check-in (EnGadget.com)

Buy a Hyundai Equus luxury car, get an Apple iPad free (USAToday.com)

Millennials – Confident. Connected. Open to Change (PewSocialTrends.org)

http://www.engadget.com/2010/06/25/malaysia-airlines-now-offers-ipad-check-in-video/

http://www.usatoday.com/money/autos/2010-04-02-ipadhyundai02_ST_N.htm

http://pewsocialtrends.org/assets/pdf/millennials-confident-connected-open-to-change.pdf

#9TWO-WAY CONTENT

& NEW DISTRIBUTION

MODELSCheck out: Today Content Delivery is a Two-Way Street (EContentMag.com) (Google it)

The economic implications of alternative publishing models (InformaWorld.com)

http://www.econtentmag.com/Articles/Editorial/Feature/Today-Content-Delivery-is-a-Two-Way-Street-35940.htm

http://www.informaworld.com/smpp/section?content=a920247424&fulltext=713240928

#10AUGMENTED

REALITY & GAMING

#10AUGMENTED

REALITY & GAMING

Check out:To fix the real world, play games online (SciTech.Blogs.CNN.Com)

IKEA Turns Consumer Behavior into Viral Marketing (MarketingPilgrim.com)

http://scitech.blogs.cnn.com/2010/02/12/to-fix-the-real-world-play-games-online/

http://www.marketingpilgrim.com/2010/08/hide-and-seek-game-viral-marketing-ikea.html

Education · Strategy · Development · Engagement

www.SMWorkshop.com

TEN TRENDS IN THE SOCIAL WEB

1. The Web IS Social2. The Rise of the Mobile Splinternet3. Listening Maturity4. The Backchannel5. Location, Location, Location6. Sites to Platforms, Pages to

Streams7. Commerce Becomes Social8. Hi Touch & Always On9. Two-Way Content10.Augmented Reality / Everything is

a Game

?www.ContactMurray.com (@murrayiz)