Music & Entertainment Media Planning & Buying

Music & Entertainment Media Planning & Buying Services

Who is Concrete/TEC Direct Media?

A team with 30 years of music & entertainment marketing experience combined with the latest media management services.

• Research • Media Planning & Buying • Monitoring & Results Tracking

• Direct Response Media • Creative • Trafficking

Offices in New York, Chicago and Nashville

200+ music & entertainment campaigns annually. Experience in every genre – in every medium.

We are leaders in designing “release” campaigns using all media channels.

We offer exclusive programs and proprietary systems that provide our clients a strategic advantage and protects their media investments.

We create effective media campaigns that break through the clutter and deliver results at BELOW MARKET PRICE!

How Are We Different?

Our Music & Entertainment Clients

Music Campaigns

Street League Skateboarding

Country Throwdown

Vans Warped Tour ‘11,’12, ’13, ‘14

Linkin Park/Projekt Revolution

Evanescence/Finger 11

Every Time I Die

McDonald’s Inspiration Celebration Gospel Tour

No Fear Tour

Sevendust

The Black Dahlia Murder

Throwdown/Zao

Sounds of the Underground

Terror Tour

Ozzfest

Trans-Siberian Orchestra

Stimulate This! Tour

Event Campaigns

Home Entertainment Campaigns

AND… We Help Introduce New Brands!

Stewardship of the media campaign is

our forte. We provide clients with

meaningful reports, analysis and

perspective.

For example: our post report provides a

critical comparison of your campaign

deliverables and goals. When we

exceed the goal, enjoy the added value.

We Hold Ourselves Accountable

Spot TV, Spot Cable, Broadcast Network, Cable Network, Syndication, Satellite and Digital Networks

Extensive category experience in Home Entertainment and Music

Comprehensive database of pricing and performance

Substantial research capabilities

Alternative buying tactics to lower your cost of media

Our TV Buying Rocks & Saves You $$

“Direct Effect” is purchasing media at the cost of remnant but with the precision placement of general ad buys. Its the best of both worlds (DR and General). It provides savings of 30%-70% off general ad rates.

TV Buy Proposed by Other Agency Their Cost: $197,822 Media: BET, MTV, VH1, M2, MTVJams, MTVHits 197 (:15) units 44,243,000 HH IMPS // CPM $4.47 23,005,000 A18-34 IMPS // CPM $8.60 24,879,000 P12-24 IMPS // CPM $7.95 Our TV Buy using Direct Effect Our Cost: $143,930 Media: BET, MTV, VH1, M2, MTVJams, MTVHits 197 (:15) units 44,243,000 HH IMPS // CPM $3.25 23,005,000 A18-34 IMPS // CPM $6.26 24,879,000 P12-24 IMPS // CPM $5.79

Actual Comparison

Our plan saved the client 27% ($53,892) on the SAME EXACT plan.

Our TV Buying Tactic: Direct Effect

Warped Tour is a summer music tour targeted toward music fans ages 13-18 featuring over 40 bands at various venues across U.S.

Goal: promote tour, increase ticket sales, strengthen event branding and engage fans.

Results: Achieved: 50% opt-in Database now over 30,000

opt-ins 10% lift in sales

Engaging Consumers via TV & Mobile

It’s Not Just About TV Anymore

Americans may consume video on the “best screen available” yet consumers’ time with TV, Internet and Mobile video keeps on

increasing. (Nielsen Three Screen Report)

Our Exclusive Pre-Roll Video Solution

Target specific content (at URL level) that drives intended outcomes: Traffic to website, video views, clicks to a form page, conversion to purchases.

First of its kind technology allowing clients to do something never before possible with online video content

Pre-Roll Ad Unit (aka your TV spot) Companion Banner Ad

What makes TECVu different?

TECVu utilizes an algorithm that weighs a myriad of up-to-23 individual variables (based on client objectives) to proactively identify and target the content most likely to generate intended outcomes.

URL - Page Video author Video ID Video URL Views - Per day Views - Total YouTube Rating

Category Channel Credits Date - Days on Site Date - Published Description Dislikes ElementID

Keywords Last Updated Length Query Keywords Syndication Thumbnail URL Title URL - Mobile

• Includes video and display to deliver good reach and frequency • Run :15/:30 pre-roll video based on content and demographic targeting • Includes re-targeting • Optimize the campaign on performance in real-time

Delivering 30% - 40% lift in key metrics when purchasing YouTube video inventory!

Theatrical: Conquest Competitor’s Content

Theatrical/Blu-ray/DVD Release: Same Technology, Different Ad Unit

Overlay Ad Unit

Companion Banner Unit

Identify the right audience

Launch & optimize

Report on results

Demand-side platform with 100% proprietary technology

RTB across all tactics (display, video, social & mobile)

Attribution & reporting across all channels Ad serving, tracking & analytics (use our

server or yours) Access 3rd party data not offered on any

other DSP Our buyers have more control to shortcut

the performance of algorithms

Our Approach to Buying Digital Media Transparent – Accountable - Impactful

3 Ways to Buy Online Inventory

Demand Side Platform

UPSIDE

- Maximum reach, user targeting possible

- Transparent CPMs from $5+

DOWNSIDE

-Newer concept for clients

Ad Network

UPSIDE - More reach than a single

publisher

DOWNSIDE - CPMs from $8 - $15 with

big markups - No transparency about

publisher/placement

Publisher Direct

UPSIDE - Know the exact site

- Custom units

DOWNSIDE - No user targeting

- High $20 - $80 CPM’s

1 2 3

• More controlled and efficient retargeting Retargeting

• Use paid search data for targeting Search retargeting

• Target by employer, neighborhood or cable provider IP targeting

• Focus on specific publishers, site categories, and page-level context

Contextual and site targeting

• Wide range of 3rd party data available plus exclusives 3rd Party Data + Audience Targeting

• Price impressions by a user’s proximity to a certain location Geo-Zone Targeting

• Retarget a user with the same product they viewed Dynamic Creative Optimization

• Build audience models to target based on insights Lookalike Modeling

• Access to all major Video RTB inventory Video

Targeting Strategies

FBX is complementary to other digital campaigns you may be running on Native Facebook or elsewhere

For the first time, use:

1st Party Data

IP Targeting

3rd Party Data

Use TECX’s industry-leading targeting, optimization and measurement to serve the most efficient Right Rail and Newsfeed ads on Facebook

TECX & The Facebook Exchange

Case Study: Milwaukee Auto Show SOLUTION: • Use low cost banner ads as lead generators • Build highly-targeted Ad Groups using behavioral targeting to reach the right people • Enable radial location-based targeting to serve impressions around a 25 mile radius of the

event location • Aggressively retarget users who have shown interest in the Milwaukee Auto Show • Continually optimize the campaign to CPA

OBJECTIVE: • Drive awareness and advance ticket

sales for the Milwaukee Auto Show • Deliver a low CPA and generate

positive ROI

GEOTARGETING We applied a radial targeting strategy to the Milwaukee Auto Show campaign which delivered heavier impression weight closer to the event location and lesser weight to locations further away. AD GROUPS By utilizing our extensive database of 3rd party data segments, we were able to develop three “Ad Groups.” Each Ad Group targeted a different set of users likely to purchase tickets to the Milwaukee Auto Show. Event Attendees Demographic > Household Comp. > Family Size 3+ Demographic > Household Comp. > Children age 12-18 In Market For > Entertainment > Tickets > Events Potential New Car Buyers: In Market For > Autos > Condition: New Purchase Intent > Autos > Styles > All New Excluding Past Purchase > Autos > Recently purchased new car Automotive Enthusiasts: Interests > Car Enthusiasts Interests > Hobbies > Automotive Top Tier Spender > Automotive Purchase Intent > Automotive > Aftermarket Products

REAL TIME OPTIMIZATION By analyzing click and conversion data in real time, we were able to adjust impressions delivery settings to focus only on the top performing: Time of day / Day of week Creative Format / Size Sites / Site Categories Imp. Frequency per user Ad Groups / Data Segments RESULTS Overall, the Milwaukee Auto Show TECX Campaign exceeded all goals by achieving a rock-bottom CPM and generating an estimated 50% return on investment. All data collected during the campaign has been archived for use on next year’s Milwaukee Auto Show campaign.

Case Study: Life On A Rock

SOLUTION: Through TECX we were able to build a custom channel of baseball related websites, including MLB.com. This custom channel allowed us to access premium inventory and deliver more impressions at half of the CPM, with no minimum investment.

OBJECTIVE: For Kenny Chesney’s Life On A Rock release, the client wanted to run display ads on MLB.com

CHALLENGE: Going publisher direct, MLB.com required a $15,000 minimum investment to run display ads throughout their website. In addition to the significant minimum investment requirement, the site offered double digit CPM’s for display.

Sites From the Custom Channel MLB.com aol.sportingnews.com rantsports.com sbnation.com

Mobile

Custom Interstitial: Miranda Lambert

Interstitial (Full Screen Takeover)

Interstitial Ads, also known as full-screen ads, take over a user’s screen and increase engagement.

Standard Banner: SomeKindaWonderful

Standard Banner Ads Standard banner ads are sharp and clean which means your ads will look native and engaging.

Custom interactive CTAs on each panel

• Amplify banner space with multiple creative • 1 Impression = Multiple Banners = Low Cost per View • Creative rotates 360 degrees in the banner space

Rotating Banner: Pawn Shop Chronicles

Intelli-Video : Serves Video only when detects Wi-Fi

Standard response to Click

Custom Full Banner + Intelli Video: J. Cole

Custom Full Banner + Intelli Video: Jake Owen

4,000+ broadcast partnerships across all formats

Local and national radio @ lowest pricing

Extensive planning and research tools

Promotional capabilities

Our Radio Services

Client’s Other Radio Buy Budget $95,000 Media: 21 Markets Units: 848/:30

Our Solution Client’s Cost: $75,000 Media: 25 Markets (+4 markets) Units: 1,200/:30 (+352 spots) Our plan saved the client $20,000 delivered better reach and 40% more units!

Our Radio Buying Tactic: It Works!

Full Page. Full Circ. 80% discount!

Half Page. Full Circ. 70% discount!

Low Cost Print Media Services

Experience with most National and Local Outdoor providers

Discounted Pricing when/where available

Local market data for deeper local strategy

Sniping

Out Of Home Services

Security Trays: 100% Share of Voice

One of the Busiest Venues in the US

Topping arena ticket sales in the US for 2013 were: 1. Barclays Center (Brooklyn, NY) 2. Staples Center (Los Angeles) 3. Wells Fargo Center (Philadelphia) 4. Philips Arena (Atlanta) 5. Verizon Center (Washington DC) 6. Bridgestone Arena (Nashville, TN) 7. Madison Square Garden (New York) 8. Sprint Center (Kansas City, MO) 9. The Palace of Auburn Hills (Auburn Hills, MI) 10. American Airlines Arena (Miami)

High recall = 55% (67% higher than TV)

Source: Lieberman Research Group, 2009. 2010 Analysis based on Nielsen Data.

Larger than life screen

Captive (engaged) audience

Ideal environment for your creative!

No remote controls or DVRs

Nat’l or Geo target

Integrate Mobile

Superior target research

Cinema Connects & Captivates

Access to high profile and opportunistically priced media inventory

Exclusively for our current clients

Our Hot Buys Program

Digital display and pre-roll

TV, Radio, Print, OOH

Award winning music video producer

Graphic designers

Turn-key a la carte service

lternative Creative Services

Contact Info: P. 312-551-0832 F. 312-551-0835 info@tec-direct.com TEC Direct Media 134 N. LaSalle Street, Ste 840 Chicago, IL 60602

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