Post on 13-May-2015
description
transcript
Music Video
Lesson 1
Lesson objectives
• Understand some key attributes and the purpose of music videos
What is a Music Video?
Complete the sentence• “A music video is……………………..”• Discuss
• Brain storm
A music video is not
• A 3 part text• No Todorov
What is the purpose of a music video?
• Brainstorm• Promote
Artist Music
• Financial• Artistic?
Watch a MV
• Rock DJ - Robbie Williams• Analyse• Shot count
Music VideoLesson 2
History of MV’s
Lesson objectives
• To understand the history of the evolution of the MV
• To reinforce lesson 1 especially relating to the purpose of MV
How it all started
• 1900 Gramophone invented• 1920 Fischinger sound/vision
synchronisation• 1927 1st sound film• 1940’s Hollywood musicals• 1939+ Panarom• 1963 Ready Steady Go (ITV)• 1964 TOTP (BBC) + Beatles
How it all started
• 1981 MTV +Pop clips on Nickelodeon• 1983 CMTV + Thriller• 1984 Music Box in Europe• 1985 VH1 begins + MTV take over• 1987 MTV Europe to 1.6 million
homes
MTV Europe
MTV UK weekly reach %
1992
1993
1994
1995
1996
1997 99
819
9920
0020
0120
0220
0320
0420
0520
0620
0720
0820
090
2
4
6
8
10
12
MTV UK weekly reach %
1992
1993
1994
1995
1996
1997 99
819
9920
0020
0120
0220
0320
0420
0520
0620
0720
0820
090
2
4
6
8
10
12 Factors for decline• Proliferation of pop
channels• Proliferation of cable TV• YouTube
MTV Europe subscribers 2001
• MTV Central 33, 208, 517 • MTV Italia 15, 866, 816 • MTV European 10, 547, 850 • MTV UK & Ireland 10, 149, 761 • MTV Spain 8,029,854 • MTV NL 5,385,120 • MTV Nordic 5, 279, 559 • MTV France 5,261, 625 • MTV Poland 1,620, 325 • Hotel Room 218,235 • Total Free To Air 4,580,000 • Total 100, 147, 662
MTV in decline?
MTV channels today
MUZU via Facebook
Viva streaming
Artist channels on line
Note Link To social media
View and discuss
Music VideoLesson 3
Analysing Music Videos
Essay title
The evolution and changing role of the Music Video from 1900, and it’s likely development in the future.
• 800 - 1000 words• Word processed • Illustrations allowed• Referenced • Copy on blog + Paper copy for feedback• Deadline Friday 4th July• Details on blog
Lesson Objectives
• To understand the key characteristics of an MV
• To begin to apply formal analytical techniques to MVs
Background
• Are there styles of MV?• Discuss
Content
• What are some of the typical elements of a MV?
• Discuss
Andrew Goodwins Analysis
• Andrew Goodwin• Dancing in the
Distraction Factory• Published 1992• Suggests 7
characteristics of MVs• Not all MVs show all 7 -
but many do
1 Lyrics and visuals
Relationship between lyrics and what is shown on screen
• Illustrating• Amplifying• Contradicting Eg - Showing an image of a dead dog
when the lyric “dead dog” is sung.
2 Music and visuals
Relationship between music and what is shown on screen
• Illustrating• Amplifying e.g. pace• Contradicting• Cutting visuals in time to music • Shot-count v bpm is relevant
3 Genres exists
There are MV genres• They are often associated with specific
musical genresExamples of genre include• Stadium performance• Studio performance• Location• Narrative based• Others?
4 Artist close ups
Record companies require that the main artist is strongly featured (in close up?)
• Artistic branding• Celebrity making• Artistic portrayal• Implications on looking good
5 Star iconography
Artist may develop their own star iconography
• Branding• Style• Brand values/USP e.g. Spice Girls
6 Voyeurism (esp in treatment of women)
Concept of seeing something you should/would not usually see
• Nudity/near nudity/revealing clothes• Exhibitionism • An intimate location e.g. bedroom• Screen within screen
Mirror shot Door/window framing Cameras or binoculars
Voyeurism
• What is acceptable?• Too much - limits audience• Too little - uninteresting
Voyeurism - Frame within a frame
• Not overtly “sexual”• Image surrounded by something
acting as a frame eg. Doorway, window etc
Frame within a frame
Voyeurism
Mirror shot
+
Scanty clothing +
Private setting
Voyeurism
Subject framed by • door• window or • other frame
7 Intertextuality
There are often intertextual references to
• Other MV• Movies• TV texts• etc
In addition
Normal conventions apply• Camera angles• Camera movements• Editing
• etc
Examples
• Watch the examples and identify the 7 factors
Summary
Further activities• Practice applying Goodwins to a MV
of your choice• Visit Blog link to see detailed
Goodwins analysis of a Rihanna video
Music Video
Lesson 4Analysis of MV
Essay title
The evolution and changing role of the Music Video from 1900, and it’s likely development in the future.
• 800 - 1000 words• Word processed • Illustrations allowed• Referenced • DeadlineFriday 4th JulyREMINDER
Aims
• Understand the practical application of Goodwins Analysis
• Try the application
Review sheet
Example for analysis
• It’s Raining Men Geri Halliwell
Activity
• Plan an essay - bullet point the following paragraphs
• Intro• 1 para for each Goodwin point• Conclusion
Music Video
Lesson 5Analysis of MV 2
Aims
• To gain further experience of the analysis of MVs using Goodwins as a framework
• Understand that some MV’s exhibit some aspects even at the expense of others
Aims
• To gain further experience of the analysis of MVs using Goodwins as a framework
• Understand that some MV’s exhibit some aspects even at the expense of others
Preparation
• Rule up “goodwins sheet”
Examples for analysis
• Jennifer Lopez • Discuss
Examples for analysis
• George Michael• What are the main characteristics
and creative elements of this?