MVP for B2B

Post on 09-May-2015

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What is the difference between building a minimum viable product (MVP) for the B2C market than building it for the B2B market? Check out my assumptions

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Page 0 of 11 Julian Schwerdtfeger 13.03.2014

MVP for B2Bmarket

Page 1 of 11 Julian Schwerdtfeger 13.03.2014

What makes it to an

MVP?

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To build the right MVP you have to go through the

Build-measure-learn circle

Ideas

Build

Product

Measure

Data

Learn

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What are Benchmarks for a B2B-MVP?

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The MVP approach for B2b

hypothesis

interview

Pass/Fail criteria

Secondary hypothesis

RUN !!

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Poor MVP vs.

Assumption of the customer

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The more you dive into B2B market the less customers you will have

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Your

your target customer

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Don‘ t let the effect get u!

Illustration: Marius Ursache

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Thanks for listening.Hope you liked it.