Post on 16-Apr-2017
transcript
mwesch, distilledMindy McAdams
2008An Anthropological Introduction to YouTube
The majority of videos on YouTube are meant
for audiences of less than 100 people.
(1:30)
expressioncommunity
identity
A new type of platform:Before YouTube,
it was difficult to upload video to the Web.
invent new ways to connect
with each other
“user-generated organization”
“user-generated distribution”
(9:30)
“We’re living in a different kind of mediascape.”
(11:30)
“Media mediate human relationships.”
“Community” has been in decline.
Place-to-place (old) Person-to-person (new)
Personal independence and increased individuality
invisible audience
asynchronous
“context collapse”(22:40)
“Everybody is watching, but nobody is there.”
(25:20)
replay, recall, recognition
--Marshall McLuhan
hatred as public performance (29:00)
Profound, deep connection with other humans
… via YouTube(30:10)
We crave connection, but connection is
constraint.
(30:50)
Many people report having this profound, deep
connection on YouTube.
(32:40)
free hugs
(33:00)
“YouTube is a platform.”
Some people want to get to the top of the heap
(competitive).
(34:50)
Lonelygirl15: YouTube users
banded together to discuss her authenticity
(like Survivor spoilers, or other acts of collective intelligence).
(38:00)
“Everybody’s mad because they got duped ...”
“YouTube is not for fake stuff! It’s for real stuff!”
identity
“People start gaming the system to get more views.”
(41:50)
You never know where a camera is going to be
and when it’s going to be uploaded to YouTube
(McCain: “Bomb bomb Iran”).
(44:40)
Remixing: Take it, change it, throw it right back.
any remixing is basically illegal
Criminalization of popular culture:
Everyone is a pirate.
“Ordinary people live life against the law.”
--Lawrence Lessig
the most responded-to video
in the history of YouTube
(One World: write on your hand)
(48:00)
“This Web site – this community –
helped bring me life again.”--bnessel1973
(52:30)
SupplementalViewing:
Supplemental Viewing:
From Web star to movie star?(USA Today video)
Supplemental Viewing:
Where in the Hell Is Matt?(YouTube video)
mwesch, distilled
Mindy McAdams2008
An Anthropological Introduction to YouTube
The End