My Christmas Purchase Journey By Hannah Cooley

Post on 09-Jan-2017

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transcript

My Christmas Purchase JourneyPrepared for: M

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Present Reception is up 25% YoY

Projection based on no facts

Present Reception

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The stakes are higher than ever

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Audience First

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M’s Interests● Herself

● Bravo

● Frivolous Things

● ~Beauty~

● Being Fecking Rude

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But What Do I Know About Any of That?● Always thinking of others

● Only watch PBS

● Doesn’t place value in material things

● #nofilter

● Gracious

me

me

me

me

me

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My Journey to Becoming a Betch

Open the Gift, You Betch

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Ty Google

“Really sings”

Image Search

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As Lindsey so elegantly put it, “this one should be called

“Dookie K”

Support

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Pausing to let you know he was by my side every

step of my journey just FYI

Social

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This was not helpful at all

Subject Matter Expert

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How many months until I remember to cancel

this? TLDR the app does literally nothing

Final Decision

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Copy Kylie

Done and done.

ROI

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In two short years, this will all be yours. Tyga included.

Next Steps

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Next Steps

Write Thank You Note

That’s it

Questions?

Just Kidding. No Questions, Please.