My Portfolio

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“ The role of design in this world is to give order and a clear understanding to information relevant to clients, consumers, and society as a whole. My role as a designer is to not only make sure that I deliver a clear, focused, and targeted message, but to also engage the viewer in a visual conversation. “

SOLUTION

Visualy appealing graphics

were developed that would

target the audience of

Savtira’s B2B clientel.

Graphic elements chosen

were technological,

modern and current in

nature. A clean corporate

style was utilized on all

marketing documents to

maintain a professional

appearance, but energy,

movement permeated

web graphics.

PROBLEM

Savtira Corp was a start-

up company in need of a

strong visual idenity to help

establish its brand in the

could commerce market-

space.

PROCESS

Extensive research was

done on the company

which included a

thorough investigation

of the company’s

competition and

current ecommerce

design trends. Graphic

elements were identified

which would support

the company’s primary

messaging.

SAVTIRA TECHNOLOGY GRAPHIC

SAVTIRA SPECIFICATION SHEETS

SAVTIRA TECHNOLOGY GRAPHIC

SAVTIRA INFORMATION BROCHURE

SAVTIRA E-MAIL CAMPAIGN

SAVTIRA EMAIL CAMPAIGN

CENTURY 21 BRANDMARK CENTURY 21

SOLUTION

The new Century 21

brandmark keep’s the

originals gold color but

substitutes the solid black

tone for a softer grey

instead. The brandmark

incorporates the images

of a house and a rising

sunrise behind it, which

also doubles as the

letter “c” in reference

to the company’s name.

The rounded corners

also suggest a more

approachable tone than

the previous brandmark’s

hard, straight angles.

PROBLEM

Century 21 was in dire

need of a new logo that

would reflect their identity

as a company with many

years of experience in the

real estate industry, as

well as make good on the

founder’s desire for the

brandmark to have futuris-

tic timeless quality.

PROCESS

Extensive research was

done on the company

which included thorough

investigation of the com-

pany’s history, current

status within the industry,

and how the brand was

perceived by it’s clients.

A visual audit was also

developed to gain a bet-

ter understanding of the

companies current brand

signals as well as it’s

competitors.

STATIONARY PACKAGE CENTURY 21

Agents of Change

FOR SALE SIGN AND A-FRAME SIGN CENTURY 21

CENTURY 21 STORE FRONT SIGN CENTURY 21

MOBILE APPLICATION CENTURY 21

ONLINE APPLICATION CENTURY 21

SOLUTION

Four different pieces were

developed to not only aid

current members stay

afloat on what was going

on at the museum, but

to also introduce new

potential members to

everything the museum

had to offer.

PROBLEM

The San Jose Museum

of Art needed a package

of printed collateral

materials that would serve

to help current museum

members keep up to date

with museum events and

programs.

PROCESS

Research was conducted

on the history of the

museum and the

surrounding area.

Researched how the

competition reached

out to it’s members

and different ways

to help promote the

museum’s presence in the

community.

8.5” x 11” INFORMATION DOCUMENT CENTURY 21

COMPONENTS OF PROMOTIONAL CAMPAIGN SJMA

BROCHURE FRONT (L) BROCHURE PANELS 1 & 2 (R) SJMA

BROCHURE PANELS 3 - 6 SJMA

SJMA GUIDEBOOK SJMA

SJMA GUIDEBOOK SPREAD SJMA

SOLUTION

Created a series of

promotional posters to

bring awareness to Night

of Joy 2009. Also a cd

jacket and label were

developed to correspond

with the promotional

posters as well.

PROBLEM

Develop a series of

promotional pieces to draw

people to the 2009 Night

of Joy concert events.

PROCESS

Researched previous

iterations of the Night

of Joy concert series,

searching for common

themes that defined

the concert series. Also

researched the target

audience to learn more

about it’s culture and what

graphic and typographic

styles would appeal to

11” x 17” POSTERS NIGHT OF JOY 2009

APPLIED 11” x 17” POSTERS NIGHT OF JOY 2009

CD CASE INTERIOR AND EXTERIOR NIGHT OF JOY 2009

FIT DIPS BRANDMARK PEPSI COLA FRITO - LAY

SOLUTION

A new brand identity was

developed for Fit Dips

which would portray the

product as being natural

and health oriented. A

thorough marketing plan

was also developed which

included an analysis of

the parent company,

Pepsi - Cola Frito - Lays,

positioning within the

industry, information on

the target demographic,

and how the product

would be marketed

through the use of

magazine ads, billboard

campaigns and packaging.

PROBLEM

Frito - Lay, a subsidiary

of the Pepsi - Cola

corporation, was

unrolling a new organic

chip salsa into the

market which was in

need of a brand identity,

as well as a cohesive

marketing plan to make

the general public aware

of the new product.

PROCESS

Thorough investigation

was done into the

company’s background

and history as well as

the current state of

the salty snack foods

industry in the United

States. Research was

conducted on how Frito

- Lays target audience,

fourteen to fifty year

olds, would perceive

or welcome a product

such as Fit Dips into

their everyday lives.

FIT DIPS PRODUCT PACKAGING PEPSI COLA FRITO - LAY

FIT DIPS BILLBOARD CAMPAIGN PEPSI COLA FRITO - LAY

FIT DIPS PRODUCT AD PLACING PEPSI COLA FRITO - LAY

11” x 17” BOOK SPREADS NATIONAL GEOGRAPHIC : KIDS

SOLUTION

Very expressive use of

typography and imagery

was used to keep the

attention of our target

audience while also giving

them factual information

of what are the right steps

to take when facing a wild

animal in its environment.

PROBLEM

National Geographic:Kids

wanted to produce a small

booklet to help children

and adolescents between

the age range of eight to

seventeen years of age

become aware of what

to do in a life or death

confrontation with a wild

animal in it’s own habitat.

PROCESS

to evaluate what sort

of editorial styles were

currently being used in the

market to communicate

to readers of our target

audience.

11” x 17” BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS

FULL DECK OF FIVE CARDS AIGA TAMPA

SOLUTION

A series of playing

cards was developed,

not only display these

important designers,

but to also incorporate

a system which would

rank them according to

their contributions to the

industry.

PROBLEM

Develop a promotional

piece that will inform

and teach students the

history of graphic design

and showcase important,

influential artists who

significantly contributed to

the field of design.

PROCESS

Research was done

on five of the more

influential graphic

designers in history, and

their contributions to

the industry. Surveys

were conducted on how

local designers ranked

these different individuals

in terms of work

and importance.

FULL DECK OF FIVE CARDS AIGA TAMPA

11” x 17” PROMOTIONAL POSTER APPLE COMPUTERS

SOLUTION

A series of illustrative

magazine ads were

created to get across the

idea that apple produces

products that are not

just simple and intuitive,

but also beautiful and

complex.

PROBLEM

Imac computers needed a

promotional campaign to

help promote the release

of their brand new Imac

computer. The campaign

had to personify apple as

an experienced brand that

has been in the industry for

more than thirty years, and

as the proprietor of the

merge between hardware

and software innovation.

PROCESS

to analyze how apple

ads were portrayed

through their history as

well as other successful

ad campaigns for other

computer developers.

APPLIED 11” x 17” PROMOTIONAL POSTER APPLE COMPUTERS

11” X 8 1/2” MAGAZINE AD APPLE COMPUTERS

APPLIED 11”X 8 1/2” MAGAZINE AD APPLE COMPUTERS

APPLIED BOOK COVER AMANDA VELEZ

SOLUTION

After sketching out

several ideas and layouts

for the cover, we decided

on the surreal concept

of a little girl sitting on

the surface of the ocean,

with an unknown danger

lurking beneath her.

PROBLEM

New and upcoming author

Amanda Farnbaugh

just finished writing her

autobiography entitled

“Delivered from the

Leviathan Monster.” She

needed a design for the

cover of her book that

would offer a glimpse of

the struggles she portrays

in her book.

PROCESS

After several collaborative

meetings with the author,

we agreed on a common

vision for the book cover

that I would then later

execute.

ILLUSTRATIVE PROCESS FOR BOOK COVER AMANDA VELEZ

SOLUTION

Developed a series of

posters that highlighted

Florida as the home of

Cape Canaveral and

NASA. Also designed a

poster to depict Florida as

a top beach destination,

and the home of Disney’s

Magic Kingdom..

PROBLEM

To develop a series of

promotional posters that

would welcome guests and

tourists to the sunshine

state.

PROCESS

Researched the history,

culture and main

attractions of Florida.

LARGE FORMAT POSTER DESIGN VISIT FLORIDA

APPLIED LARGE FORMAT POSTER VISIT FLORIDA

LARGE FORMAT POSTER DESIGN VISIT FLORIDA

APPLIED LARGE FORMAT POSTER VISIT FLORIDA

I hope you enjoyed viewing my portfolio. To see the latest and greatest from ruben barreto design please visit www.rubenbarreto.com, or please feel free to reach me at 813.494.4529.

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