Post on 14-Apr-2017
transcript
Business Model
is a lifestyle brand with a focus on postpartum recovery providing
products, items, specific wellness services and information for any
woman to enjoy!
online
boutique
pop-up
shop
Moms are the nucleus of the
family, when she is alright, everyone is
alright!
provides quality products and information to take care
of mama after baby.
information
handmade
products
holistic
services
Emotional
Physical
Mental
With tons of brands out there that cater to women while they are expecting, and even more brands that cater to babies, what happens when Mama brings baby home and a whole new crop of unanticipated needs and issues develop?
Understanding the emotional, physical, and mental changes that take place after giving birth, M&Faddresses those needs and the underserved market of “life after baby” via product, info, and services. With a growing number of women feeling “displaced” after giving birth and/or sometimes experiencing PPD, M&F is here to assist along the journey of motherhood at any stage, helping mama transition seamlessly back into life with new baby.
Multi-functioning, multi-purposeful, and multi-useful products/services that will leave any women healthy and happy!
Competitive Landscape
PinkBlush - Maternity Clothes For The Modern Mother …● Focus on
Maternity/Women● Addresses plus size
moms● Online boutique● Accessories/and items
for baby
HATCH● Before, during, after,
clothing, versatility● Curated gift boxes for
hospital stay and essential basics
● Luxe, higher-end price point
● Blog and global-giving
Direct Competitors
Indirect Competitors
Target : Expect More. Pay Less.● Online and multiple
locations, similar products.
● Service the same customer and more visibility.
● Familiar brand to most
Most postpartum brands● Focus on compression
brands/clothing, and post accessories
● Generic style of clothing● Not stylized nor addresses
all aspects● Specific for mothers only
Myrtle & Flossie● Deals with all
aspects of postpartum
● Multi-useful products/items for moms and non-moms
● Offers Women Wellness, classes/workshops
FinancialsM&F is and has been operating business online for about 4 ½ years making sales via the website, etsy shop and OpenSky; online merchant market. Recently, with the opening of the pop-up shop, has enabled another stream of income for foot traffic and specialized shopping events. The service component of the brand is operated out of the Women's Center the first and third Tuesday of every month, and we take advantage of the summer weather by vending at strategic street markets and festivals to increase brand visibility, engage more with customers and increase sales.
FIXED EXPENSES
RENT-Womens Center ($141.46)-Pop-up shop rent ($300)
-Open Sky fee ($40)
LONG TERM EXPENSES-Domain hosting (12.99*1yr)
-Website fee ($99*1yr)
VARIABLE EXPENSES
FabricPackaging
Wholesale suppliesOffice supplies
ShippingService related suppliesMaterials to manufacture
Vendor fees
INCOME
Online SalesVendor SalesPop-up shop
Etsy shopOpen Sky sales
MamaCare services
FUTURE EARNINGS-Contributor to blogs
-Business grant competitions/loans
Team/Press
The Myrtle&Flossie team is run by Founder/Creator Nia Reid-Allen and operates as a mainly clicks and “partial
bricks” business. The majority of business is done online at Myrtle & Flossie, the new pop-up shop location 140 Sip
ave Jersey City, NJ 07302 and operating the service component out of the Women’s Center on Grove street, JC, NJ.
As of now there are no other physical employee’s other than the CEO, with the occasional outsourcing of other
businesses and software to help progress the brand along; i.e. CPA, digital marketers, business coaches, Apps, etc…
The immediate need is for an intern or virtual assistant service to help with the structure and regular scheduling of
post for instagram and content for the blog “The Model Mommy”. Hopefully as M&F continues to grow its online
presence, it can eventually have a full brick and mortar location.
http://www.chicpeajc.com/fashion/myrtle-flossie/
RTC business spotlight: Local brand M&F
Brand Expansion
partnership
ambassador
● Having a limited brand
spotlight contract deal with
major retailers like Target with
items in certain stores.
● Physical brick-mortar store
operating as retail, class, and
treatment space. Pump
stations in retail space.
● Working with major blogs,
Huffington Post and TV
networks as a regular
contributor
Brand Ambassadorship
● Working with major
commercial brands for
sponsorship opportunities via
my blog “The model mommy”
● Representing brands that are
of similar interest to my niche,
having samples for
give-aways, etc..
● Being branded as a “mommy”
expert and influencer
Events/Upcoming Projects
Vending events Myrtle&Flossie will be participating in the New
Jersey statewide annual small business grant
competition again in hopes of winning one of three
grand prizes of a $5,000, $7,500, or $10,000 grant. The
competition goes from June to July. Please follow me
on Nia Reid-Allen (@myrtleandflossie) • Instagram
photos and videos for updates and info on how you
can help me get into the finals of the competition.
The Start Something Challenge
Conclusion
www.myrtleandflossie.comInstagramFacebookTwitterEtsy Shop
The Model Mommy blog
kkk
Lactation Stations (pumping on the go)