Post on 22-Apr-2015
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transcript
Prepared by Daniel for Group Consideration
Malaysia Sustainable
Energy Association
Draft Version 2.0
The Vision & Mission
VISION
“Promotion of RE/EE
for public adoption
by the RE/EE industry
players – to meet
national energy
demand”
MISSION 1. Establish an RE Eco-System
for all players
2. As a unify voices with the
government & society
3. Assist Malaysia RE/EE
enterprise in improving their
quality and standard
4. Create commercial
opportunity via industry
research, match-making
and events
5. Educate the public on RE, as
a better option compare to
Nuclear Power Plant
Objectives O To reflect the true cost of electricity in the Malaysian energy market by supporting the
removal of subsidies to natural gas for power generation and fuel subsidies for gasoline and
diesel in all situations. This will enhance the financial viability of energy efficiency and
renewable energy.
O To support sound policies that enhance energy efficiency, vehicle fuel economy standards,
reduction in vehicle miles traveled, and other measures as the nation transitions from a net
oil exporter to a net importer.
O To ensure that any new electric planned power capacity additions accurately address the
true cost of capital, operations, and potential liabilities due to upsets
and decommissioning and that the economics new generation capacity is fully disclosed to
the public. Full disclosure will allow stakeholders to provide meaningful input to the process
and result in a more technically and economically sound outcome.
O To open up the transmission grid and implement an open marketplace for electricity,
whereby small, medium, large electricity generators can sell power to the grid if this power
meets quality requirements and is above an established market price referent.
O To develop a regulatory, permitting, and engineering infrastructure in the building industry
whereby minimum energy standards for all new construction, renovations, and modifications
meet strict energy building codes. Minimum energy standards for industrial applications
would also be covered under this provision.
As Proposed by Alan Sandosam
The Business Model
Value Proposition
1. RE Enterprise collaboration for RE
Industry
2. Improve quality & standard
3. Educate the public on RE potential
4. Influence & shape the RE Eco-system
5. RE Promotion & Events
6. Industry R&D
7. Position RE as an important energy
component of Malaysia Energy Mix
The Business Model
Customer
Segments
1. RE Enterprise
2. Universities & Academics 3. Industry Professional 4. Industrial & Property
Industry 5. Non-Profit Association 6. Industry Professional
Association – IEM Board,
Green Building 7. Government
Body/Agencies 8. Energy Utilities Company
Customer
Relationships
Secretariat Team
Members
Event Organizer
Channels
Marketing
Communication –
Online/Social Media
Universities & Colleges
Partnering with other
association
Industry Dialogue
Public Media – Niche &
Mass
The Business Model
Key Resources
1. Financial – CAPEX/OPEX 2. Knowledge from Members 3. Networks of Contacts 4. CRM System + database 5. Manpower
6. External Vendors 7. Compliance
Key Activities
1. RE Industry Events 2. RE Public Events 3. RE for Universities/Schools
4. RE Industry Report 5. RE Newsletter/Directory 6. RE Gov Dialogue
Key Partnership
1. Industry Association 2. RE Enterprise 3. Universities 4. Schools 5. Media Owner 6. Banks & Gov Financial Inst. 7. RoS & Malaysia
Cooperation Agency
The Business Model
Cost Structures
1. Association Establishment
2. Office
3. Website
4. Manpower
5. Trade Communications
6. Public Communications
7. Meeting Venues
8. Events Marketing & MICE
Revenue Streams
1. Enterprise Membership
2. Individual Membership
3. Academic Membership
4. GLC/MNC Sponsor – RE
Education Funds
5. RE Industry Research Report
6. RE Cooperation – Create Funds
for RE Adoption (industry &
consumer)
Members | Vision | Mission | Direction
Association Funds | Trust | Cooperations
So
lar
RE
Tid
al/
Se
a R
E
Win
d R
E
Bio
Ma
ss R
E
Hyd
ro R
E
Ge
oTh
erm
al R
E
Sm
art
Grid
Sm
art
Bu
ildin
g
En
erg
y E
ffic
ien
cy M
gt.
En
erg
y C
on
serv
atio
n
RE In
no
va
tio
n +
R&
D
Central | North | South | East Coast | Sabah | Sarawak
RE for Governmental Relations RE for Public Relations
Malaysia RE Framework
Cost + Investment Initial Capital Operations Key Competitive Areas
Association Formation Secretariat Team RE Industry Research
Association Office Gov Liaison Assist University in their RE research
Fund Raising RE Ent. Liaison Information Dissemination
Membership Drive Education Liaison Sponsorships
Communication - Website Compliance Assoc. Resident Experts
Registration CRM + KM RE Industry Training & Development
Meeting Place Training + Events RE Credential Support e.g. Certification
Roles of NGO on Energy
No. Acronym
Full name Org.Type Comment
1 ASM Akademi Sains Malaysia Academic Research
Non-conflict, seek collaboration to support their
research work and translate their material into public domain understanding.
2 CETDEM
Centre for Environment,
Technology, and Development Malaysia
Non-Profit Assoc.
Some over-lap, but it’s a non-industry
representation. Limited to 50 members. Has it limitation as their collective voice is insufficient.
3 CETREE Centre For Education,
Training And Research In
Renewable Energy And
Energy Efficiency (USM, Penang)
Academic Research
Non-conflict, seek collaboration to support their
research work and translate their material into public domain understanding.
4 EC (ST) Energy Commission (Suruhanjaya Tenaga)
Gov. Seek collaboration to influence policies for RE+EE
5 ECOM Energy Council of Malaysia Gov. Seek collaboration to influence policies for RE+EE
6 FMM Federation of Malaysian
Manufactuerers (Energy & Utility Committee)
Non-Profit Assoc
Their focus is on supporting the manufacturing
industry. RE+EE can assist in their adoption by
providing free talks and match making of the enterprise that we represent.
Roles of NGO on Energy
No. Acronym
Full name Org.Type Comment
7 ICEM Institution of Certified Engineers Malaysia
Professional Assoc.
Seek collaboration – invited independent chair.
8 IEM Institution of Engineers Malaysia
Professional Assoc.
Seek collaboration – invited independent chair.
9 IEPRe, Institute of Energy Policy and Research, UNITEN
Academic Research
Non-conflict, seek collaboration to support their
research work and translate their material into public domain understanding.
10 MAESCO
Malaysian Association of ESCOs
Non-Profit Assoc.
Overlap on EE areas. We can play a part in complimentary role.
11 MGA Malaysian Gas Association Non-Profit Assoc.
No overlap. Require further exploration before engagement for collaboration.
12 MEPA Malaysian Energy Professionals Association
Non-Profit Assoc.
Overlap in EE Areas. We can play a part in complimentary role.
13 MGTC Malaysia Green Technology
Corporation (Previously PTM – Pusat Tenaga Malaysia)
Gov. It’s part of UN project and MEPA. Partially funded & supported by Government.
14 MPIA Malaysian Photovoltaic Industry Association
Non-Profit Assoc.
RE focus only in Solar BIPV. Some overlap.
Roles of NGO on Energy
No. Acronym
Full name Org.Type Comment
15 MPOA Malaysia Palm Oil Association
Non-Profit Assoc.
Non-overlap. RE+EE can provide assistance in BioMass to Energy.
16 MPOB Malaysia Palm Oil Board Non-Profit Assoc.
Non-overlap. RE+EE can provide assistance in BioMass to Energy.
17 MPOC Malaysia Palm Oil Council Non-Profit Assoc.
Non-overlap. RE+EE can provide assistance in BioMass to Energy.
18 POMA Palm Oil Millers Association Non-Profit Assoc.
Non-overlap. RE+EE can provide assistance in BioMass to Energy.
19 MOSTI RE T/F
Renewable Energy Task
Force at MOSTI (Chaired by Dy. Minister MOSTI)
Gov. RE+EE need to influence their policies.
20 SEDA Sustainable Energy Development Authority
Gov. RE+EE need to influence their policies.
21 SERI Sustainable Energy Research Institute (UKM)
Academic Research
Non-conflict, seek collaboration to support their
research work and translate their material into public domain understanding.
Key Criteria
O Minimum 12 members/committee
O Provide documentation - RoS
O Vision, Roles & Key Activities
O Society Identity