Post on 19-May-2015
transcript
How to Power Your Site How to Power Your Site With the Social WebWith the Social Web
How to Power Your Site How to Power Your Site With the Social WebWith the Social Web
October 2008October 2008October 2008October 2008
What Makes Me “Me”?
What I Say About Me
profile
What Others Say About Me
reputation
What I Do
activity
Who I Know
social graph
What I Create
content
Where I Can Go
authentication
The Web Identity
activity
profile
social graph
reputation
authentication
content
Social Networks
Social Sites
The Old World
The Old World
The Lonely Social Network
Open Identity
The New World
The New World
The Social Social Network
The Goal?
Make Life Simpler
Tapping Into Identity Standards
The Identity Standards
activity RSS, ATOM, XMPP, OpenSocial
profilehCard, hCal, OpenSocial, SReg, Attribute Exchange
reputation MicroID
social graphOpenSocial, XFN, FOAF, PortableContacts
authentication OAuth, OpenID
content XSPF, EXIF, etc…
Why This Matters to You
User Acquisition
Lower the barrier to entry
Retention
You become both complementary and indispensable
Traffic
Make your site and service a fulcrum
Monetization
Gain valuable insights into your user base by allowing them to easily plug in
Why This Matters
The Platforms…
Your Site
Social Platforms
Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
Social Windows
The Other Platform…
the web!
Microformats
Microformats
Microformats
Microformats
hCalhCardXFNhReviewAnd more!
Closing Thoughts
The Impact
• The web is becoming an increasingly open and social place, and standards can power social functionality
• Now you don't have to reinvent the wheel when looking to provide new features
• You can not only utilize existing social platforms like MySpace Data Availability, but also tap into existing semantic information
• It is important to understand this distributed landscape and plan intelligently so that you can best leverage these new open building blocks and participate in the ecosystem
Questions?
Contact:Max Engel: mengel@myspace.com