Creative Morning Vad Sociala Medier kan vara ...

Gerrit Heijkoop How Can I Be Social (HCIBS)

Twitter: @HCIBS or @GHeijkoop

Facebook: /HCIBS

Photos, Feedback and Findings

Twitter: @HCIBS Facebook: /HCIBS

why

Social Media people means

Where do you stand?

: 0,876 million

: 0,300 million (57% active accounts)

: 4.850 million (53% of population)

Social Media Statistics Sweden

“I am doing pretty well on Social Media”

Agree Disagree

How come you do? or

How come you do not?

why

3 core ideas:

1. Impact on our communication

2. From search to social

3. Audience of audiences

Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …

“What is the impact of Social Media on

our communication?”

The impact of Social Media on our communication

The impact of Social Media on our communication

The impact of Social Media on our communication

3 core ideas:

Impact on our communication

2. From search to social

3. Audience of audiences

“People don't care about what you say about your brand,

they care about what other people say about your brand.”

AIDA still exists …

Attention Interest Desire Action

AIDA still exists …

Attention Interest Desire Action Share

3 core ideas:

Impact on our communication

From search to social

3. Audience of audiences

HCIBS social media solutions

how

#reflection applying to your own context

Before I go …

I am going to …

Photos, Feedback and Findings

Twitter: @HCIBS Facebook: /HCIBS

Creative Morning Vad Sociala Medier kan vara ...