Post on 07-May-2015
description
transcript
Digital MarketingMISB Bocconi
Google+• The first Indian politician to open an account in
Google+, watched by millions of people across 160 nations.
• In four months more than 280,330 people had him in their circle.
Twitter• The Gujarat Chief Minister has a huge fan
following on Twitter( 1.1 million as on 23rd October 2012 reached within a year of opening the account), though the credibility of these accounts are questionable.
Narendra Modi has an official page with 1,398,140 likes and 107,545 talking about it.
Narendramodi.inPolitical blogs: http://indiapoliticalblog.com/
Youtube channelhttp://www.youtube.com/user/narendramodi
• Use of Search Engine Optimization and social aggregators to fine tune the search results
• Regular and instantaneous updates on Online News Channel (Namo Gujarat – Narendra Modi’s exclusive news channel in Gujarat)
• Featuring on paid ads and articles on news sites (Firstpost.com)
• Web PR (Nomination in Mashable.com – Most famous politician on web)
• Use of latest technology- Delivery of 3D speeches using holographic projection and propagation of the speech across 4 cities and digital media channels
• Narendra Modi’s fans are constantly engaging people on twitter with the his campaigns and updates from the politics.
• Businessmen advocate Narendra Modi at Gujarat Vibrant Summit.
• Be Gujarat’s Brand Ambassador: People share their experiences and stories that promote Gujarat as a brand. This has created a sense of belonging and pride among the people of Gujarat.
• Be Gujarat’s Brand Ambassador: This forum also provides a platform for people to share their ideas, encouraging people to be a part of development of Gujarat.
• From the usability front, the voters are provided easy to navigate and interactive platform to share their views, ideas, via website, facebook page and twitter.
• The campaigns and communications across all channels are consistent and provide similar message.
• The following emotional values and perspectives were derived from the user interactions and comments:
• Positive values: Development, visionary, dynamic, disciplined. • Negative values: Anti-muslim, anti-minority, hindu leader.
Thank You