Narrowcasting: How to Make the Most of Existing Connections

transcript

NarrowcastingHow to Make the Most of Existing Connections.

#TheLabNYC | #Narrowcast

Amy Vernon

This is what we’re encouraged to strive for

But what about these folks?

We Broadcast All The Time

But Who is Listening?

NAR·ROW·CAST

verb (used without object)[nar-oh-kast, -kahst]

To aim a program or programming at a specific, limited audience or sales market.

Origin: 1770–80, for an earlier sense; narrow (broad ) castSource: Dictionary.com

Why Narrowcasting?

• People follow YOU for a reasonFind out why they follow

• You follow THEM for a reasonGrow your network through their relevant connections

• Not everyone wants to re-engageFocus on those who do

1. Research who you follow and what they are interested in broadcasting/talking about

2. Engage the followers you have by finding content of interest – Sometimes, it’s re-engaging by re-tweeting their content

3. Grow your network by tracking which of their followers they engage with regularly or are of interest to you…

Extending engagement will continue to grow your network.

RESEARCH + ENGAGEMENT = GROWTH

Narrowcasting Formula

Find the right

people

Find the right people

RESEARCH + ENGAGEMENT = GROWTH• Daily routine (start

with 10 minutes a day)

• List creation (easy with the right tools)

• Schedule tweets to keep the momentum going

How? Tools!

GROWTH (Schedule, Share & Repeat )

ENGAGEMENTRESEARCH

Tools for RESEARCH + ENGAGEMENT = GROWTH

Internet Media Labs is single-minded in its drive to create technology & services that focus on relevance, the social web and the enterprise.

About Us

As General Manager of Social Marketing for Internet Media Labs, Amy helps IML’s clients make the most out of their social marketing • 20 years in newspaper journalism• Part of the 1993 Pulitzer-winning Miami

Herald staff• Top female submitter of all time on Digg.com• Secret passion: Spreadsheets

www.internetmedialabs.com | #TheLabNYC | #Narrowcast

Amy Vernon

avernon@internetmedialabs.com

www.Facebook.com/AmyVernonwww.Facebook.com/InternetMediaLabs

@AmyVernon@InternetLabs

http://j.mp/AmyVGplushttp://j.mp/IMLGplus

Narrowcasting: How to Make the Most of Existing Connections

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