Natasha Shine-ZirkelMarketing Director

Product

Retention

Community

Ads

GrowthHacking

PR

ASO

Stores

Mobile Marketing

1. Product

User Need Good Design

Inherently Viral App Stability

Good Reviews Industry Standards

Example of Prompting Reviews: Meaningful Calls

2. Retention

Newsletters Emails

FB Notifications Push Notifications

Gamification Internal Community

Example of Prompting Reviews: Internal Community

3. Community

Social

Support

Facebook, Twitter, Google+, Pinterest, LinkedIn

Emails, FAQ, Forum, App Stores Reviews

4. PR

New Features Lists

Competitors Industry Trends

Milestones Leadership

My PR Wish list:

5. ASO

Title Category

Rank Keywords

Description Localization

Progress From Optimization:

Google Play App Store

Jan 1 May 1

Video chat 23 9

Video chatting 24 6

Video call 52 9

Video calling 50 7

Free video chat 28 9

Jan 1 May 1

Video chat 36 15

Video chatting 36 11

Video call 24 11

Video calling 23 3

Free video chat 32 18

6. Traffic

Many App Stores

Getting Featured

Amazon, Samsung, FB, SlideMe, Handster

1. Android, 2. Apple, 3. Samsung

7. Growth Hacking

Conversion Funnels

Referrals A/B Testing

Analyze + Optimize

Example of Increasing Conversion: FB Permissions

8. Ads

Incentivized

Loyal

Ads

Incentivized

Loyal

Amazon, Samsung, FB, SlideMe, Handster

FB Mobile App Installs Ads,

Product

Retention

Community

Ads

GrowthHacking

PR

ASO

Stores

Mobile Marketing

After Months of Research,

I Still Had Some Misconceptions:

1 Correlation between category and overall rank

2 How users search in different categories

3 Time to become available

Most Important Lesson:

There is a 48 hour grace period when

launching new apps in the App Store where

the ratio of installs is

2-to-1 in your favor.

Natasha Shine-ZirkelMarketing Director

natasha@rounds.com

THANK YOU!