Guerrilla Job Search

When is the best time

to look for a job?

Why Listen to Us?

25,348,000 3,248,000

25,348,000 Hires(6 Months - June to Nov. 2010)

3,248,000 Openings (30 Days – Nov. 2010)

How?Source: www.bls.gov

Job Hunters Employers

vs.You look this way

They look this way

Today a job may find you!

The Game Has Changed

34.2 Weeks to Find a Job!

Average Job Search 1) Look for advertised jobs2) Apply with traditional resume 3) Wait for phone to ring …

Duration: 34.2 weeks (8+ months), on average. Can you afford that?

Guerrilla Job Search 1) Create list of target employers2) Create resume that resonates3) Get resume to hiring managers

Duration: 6-10 weeks, on average

Advertised jobs are here

Where Have The Jobs Gone?

Step 3: adfafasdfdHousekeeping

• Link to the audio is on the last slide

• Please turn off cell phones• Hold questions until Q&A

Force Multiplier

Step 1:Choose 1 Job, 10 Employers

“Monster Hack”Step 1 Example:The Monster “Hack”

“Monster Hack”Step 1 Example:The Monster “Hack”

Step 1 Example:The Monster “Hack”

Step 2: Create Marketing Documents

“Monster Hack”

Why does a Guerrilla Resume work?•Developed by a recruiter …•One page …•Graphics and/or logos …•Quotes …

Step 2 Example:Guerrilla Resume

“Monster Hack”

3 keys to a Guerrilla Cover Letter:1.Attention: Start with a name2.P.S. -- Always gets read3.Focus on the reader: You, you, you!

Step 2 EXTRA Example:Guerrilla Cover Letter

“Monster Hack”

Focus on the readerWrong:“I am applying for a job where my 10 years of experience will be rewarded with a challenging and room for advancement …”Right:“You will benefit from my 10 years of experience, which can grow profits for your team…”

Step 2 EXTRA Example:Guerrilla Cover Letter

Step 3: Build Your Online Profiles

If you’re not here, you’re nowhere:•ZoomInfo•LinkedIn•Facebook•Twitter

Step 3: adfafasdfd

Step 3 Example:LinkedIn Cheats

What you need:•Headline that hooks– 3 Skills (“Skill A, Skill B, Skill C”)– Promise + Skills (“I save 34% with A, B, C”)

•Professional picture•Solid, keyword-rich summary•Numbers-rich experience•Recommendations

Step 4: Launch Your Networking

Get in the game!•Be helpful to others•Create your “commercial”•Voicemails (use scripts)•Extreme Networking

Step 3: adfafasdfd

Step 4 Example:Extreme Networking

Recruit yourself -- network with the “newly departed”•Find former employees on Google•Call to ask “humble” questions •Expect results! Example? Bob …

Step 5: Meet Decision Makers

Goal: Business meetings, NOT job interviews. Tactics:•Snow Globe•Aspirin Letter•Trojan Thank-You Note•Email Chain Letters•Coffee Cup Caper

Step 5: The Coffee Cup Caper

Step 5: The Coffee Cup Caper

What is the sweet sound of success?Listen …

Ordinary Job Search• Steve Cobain was laid off by Fortune 500 employer …• Took outplacement services offered to him …• In 9 months, he sent out 1,500 ordinary resumes …

met 4 decision makers for interviews … got 0 job offers

Guerrilla Job Search• In 6 weeks, he created a list of 10 target employers … • Sent out 10 Guerrilla Resumes via Coffee Cup Capers … • Met 8 decision makers for interviews … got 6 job offers• Hired at 6 figures in job created for him -- in 6 weeks

Still to Come…• How to continuously improve• How to land more job offers, faster• Your questions answered!

RECAP: What’ possible in a Guerrilla Job Search• In 6 weeks, he created a list of 10 target employers … • Sent out 10 Guerrilla Resumes via Coffee Cup Capers … • Met 8 decision makers for interviews … got 6 job offers• Hired at 6 figures in job created for him -- in 6 weeks

Step 6: Continuously Improve

3 “kaizen” job-search questions:1.What’s working?2.What’s not?3.What’s next?Bonus: Get a buddy to help

Step 7: How to Land in 10 Weeks

Guerrillas persist after others quit•10 x 10 Follow-up •White Paper•Competitive Analysis•30-60-90 Day Plan•The “Killer” Interview Question that made 717 enemies …

Step 3: adfafasdfd

Step 7 Example:The “Killer” Interview Question

How to turn 1 interview into 5• “Ms. Smith, in my research I found the

following competitors (name up to 5). Can you tell me what they are doing that keeps your executive team up at night?”

• Use this information to get hired by the interviewer … or those 5 competitors!

Step 3: adfafasdfdHow to Get Hired Faster

www.GM4JH.com

David Perry dperry@perrymartel.com