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Solutions
Solutions
Better CityBetter Life
Im a CityChanger
Im a CityChanger
Together towards
Habitat III
www.unhabitat.org www.worldurbancampaign.org
NATIONAL URBAN CAMPAIGN TOOLKIT
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National Urban Campaigns .............................................................................................5Campaign for Positive Urban Change ..........................................................................6
Towards Equitable, Prosperous, and Sustainable Cities ............................................7
Turning Challenges into Opportunities ........................................................................8
Towards Solutions .............................................................................................................9
Act Now! ......................................................................................................................... 12
Initiate Your National Urban Campaign ............................................................... 13
Launch your National Urban Campaign .............................................................. 14Agree on a Road Map .............................................................................................. 15
Find Your Slogan ........................................................................................................ 16
Join the World Urban Campaign ........................................................................... 18
Use the World Urban Campaign Platform ......................................................... 18
Sign up to the Manifesto for Cities ...................................................................... 19
Engage People ............................................................................................................ 20
The World Urban Campaign Partners ...................................................................... 33Contacts ........................................................................................................................... 34
CONTENTS
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The World Urban Campaign is the advocacy platform for cities in the twenty rst
century. Its goal is to place the urban agenda at the highest level in developmentpolicies.
It is coordinated by UN-Habitat and driven by a large number of commited partners.The World Urban Campaign is the partners platform for Habitat III, the ThirdUnited Nations Conference on Housing and Sustainable Urban Development.
PEOPLE
SOLUTIONS
CITIES
HABITAT III
The Third United Nations Conference on Housing and Sustainable UrbanDevelopment (Habitat III), to be held in 2016, will be about sustainable urbanizationand our urban future. It will be a major opportunity to assess the state of the worldscities and to revisit our global urban future, 40 years after the rst conference onhuman settlements held in Vancouver. Habitat I was the rst recognition ofthe urban and housing challenge globally.
Twenty years later, in 1996 in Istanbul, Habitat II was the place of negotiation onfuture policies for sustainable urban development.
In 2016, Habitat III will be about assessing the state of our cities and developing
solutions. While cities are at the heart of todays global crisis, they are also thesource of solutions for a sustainable future.
Habitat III
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Solutions
Solutions
Better CityBetter Life
Im a CityChanger
Im a CityChanger
Together towards
Habitat III
The purpose of National Urban Campaigns is to rally all Habitat Agenda Partnersaround the same cause: making cities livable places for a sustainable future. Campaignsare meant to catalyse the engagement of all partners with the potential to articulatepressing urban issues, to propose solutions, and commit to shared goals and actions
towards Habitat III. Using Im a City Changer and other key messages, NationalUrban Campaigns will help initiate forward-thinking on:
Positive urban development
Solutions to urban challenges
Giving voice to people to change our urban future
National Urban
Campaigns
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Campaign for Positive
Urban Change
The world has entered an era dominated by cities, and the human destiny isincreasingly de ned by its urban spaces.
While all cities are a part of this global trend, each has its own local dynamic
determined by its territories, environment, economy, heritage, and cultures.
The actions of individuals and communities can change a world in crisis, wherecitizens and decision-makers are experiencing the limits of economies andecosystems. They can propose local solutions in order to improve our commonliving spaces: cities.
T he main challenge of the 21 st century is to change cities to better share ourcommon living spaces.
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An EquitableProsperousSustainable City
APlanned
City
AGreen
City
AnInclusive
City
A Safe andHealthy City
AProductive
City
Plan the cities of tomorrow for sustainability andquality of life.
A planned city is fundamental to achieving resilient, green,inclusive, productive, safe, and healthy urban development. Thisrequires planning practices and processes that harness the citysassets and potential. Sustainable planning is about designing the
urban space, public and private, to ensure its orderlydevelopment and to improve the quality of life for residents andbusinesses without compromising future generations.
AResilient
City
Building cities able to withstand andrecover from crises.A resilient city is one that can withstandand recover quickly from natural orhuman-made disasters. However, citiesare increasingly vulnerable to multiplehazards that can hinder or deraildevelopment trajectories. Rapidurbanization, poor quality construction,unregulated expansion of urbansettlements, weak governance capacities,and climate change impacts are factorsincreasing cities exposure to multiplehazards and risks.
Build environmentally sound and carbon
efficient cities.The way we plan and design our cities now will havesignificant implications for how resilient,resource-efficient, and environmentally sound they arein the future. A green city means promoting sustainabledevelopment through a carbon efficient builtenvironment. If new housing stock and upgraded slumsare not as energy efficient and sustainable as possible,cities face decades of of escalating energy consumption,which may aggravate economic, social, andenvironmental challenges.
Build socially inclusive, accessible,pro-poor, equitable, and gender sensitivecities.
Socially equitable development is one of thethree pillars of sustainability, and is vital tocreating a shared, sustainable urban future. Thechallenges posed by the pace and scale ofcontemporary urbanization require us to investin infrastructure, development, and politicalprocesses that promote inclusivity, and apro-poor, gender, and youth sensitive agenda.
Make cities more efficient and betterplaces to ensure decent work.
Cities' abilities to create decent jobs dependto a large extent on economic growth.Adequate investments in urbaninfrastructure and basic services, education,skills development, and improving technicaland financial efficiency of urban authorities,as well as removing inappropriate andunnecessary regulations on businesses, arekey to enhancing urban productivity andtherefore to achieving economic growth anddecent jobs for all.
Make cities livable places.Urban crime and violence are today at the top of the agenda for thosecommitted to sustainable urban development. Local governments andtheir partners are now taking up the challenge of urban safety andsecurity, aware of the fact that the way we plan and design our citieshas significant implications for how safe they are in the future. A safecity means promoting sustainable development through inclusivebottom up planning, management, and governance of urban areas.
Towards Equitable, Prosperous, and Sustainable Cities
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Turning Challenges into Opportunities
CLIMATE CHANGE
C H A L LEN G E S
ECONOMIESOF SCALE
INCLUSIVE PROSPERITY
INCLUSIVE GOVERNANCE
....
O P P OR
T U N I T I E S
URBAN POVERTY
SLUMS
....
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Solutions should ful ll three conditions:
3. Demonstrate impact and sustainability
WUCSolutionsPlatform
SOLUTIONS
HABITAT III
2. Validated by key players
Solutions should address urban issues in one or more of thefollowing solution areas: Inclusive Cities Resilient Cities Green Cities Planned Cities Productive Cities Safe and Healthy Cities
Solutions should be proposed by at least three partner institutions whoagree on the validity of each solution. The three partners becomesignatories of the WUC Solution. Partner institutions should represent atleast three of the following categories of partners based in the city: Local authority Community-based organization Civil society organization Private sector institution University or research institution Professional organization
Impact: the solution demonstrates a positive impact on the urban environment and the living conditions of city dwellers, including the
urban poor; Sustainability: the solution shows lasting changes towards inclusive, green, productive, resilient, planned, safe and healthy cities.
1. Address key urban challenges
Towards Solutions Im a City Changer is a platform based on proposing solutions to bettershare our urban spaces. We need to ensure just distribution and preservation offundamental resources in order to guarantee their availability for future generations.
We need to de ne the way we are consuming land, water, and energy, managingwaste and transportation, preserving air quality, and transmitting our heritage andculture.
For this, we need to envision the best way to plan, build, and manage the cities oftomorrow, where a positive or negative legacy will be left for future generations.
We need to change unsustainable behaviors and patterns.
We need to promote successful solutions and stimulate innovations wheretransformations are needed.
City Campaigns can propose solutions to urban challenges and share those throughthe World Urban Campaign Solutions Platform.
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We need to change from unsustainable practices
s x c
/ A m a n
d a
K l i n e
s x c
/ E v a
S c h u s t e r
s h u t t e r s t o c k
s h u t t e r s t o c k
s h u t t e r s t o c k
s h u t t e r s t o c k
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...to the urban future we want
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Strengthen or Establish a National Habitat Committee
In April 2013, the Governing Council of UN-Habitat called upon Member States toform National Habitat Committees where they do not exist and strengthenthe existing national Habitat committees to ensure their effective and ef cient
participation in the Habitat III preparatory process, including the preparation ofnational reports .
It has also called upon the Secretary-General of the Conference, using the expertiseof UN-Habitat and of the United Nations system as a whole, to provide support toMember States, including through their National Habitat Committees and nationalurban forums, to elaborate the national reports and to strengthen mechanisms forenabling the effective participation and contribution of all Habitat Agenda partners at
all stages of the preparatory process and at the Conference itself, including NationalUrban Campaigns .
Existing National Habitat Committees should be strengthened or new committeesshould be established at the national level to constitute consultative policy-orientedplatforms.
National Habitat Committees should be dedicated to addressing urban challenges atthe country level, meant to support the design of a policy framework for concerted
actions and programs that address national urban issues.Those should be conceived as broad-based committees, representing all Habitat Agendapartners. They should formulate, adopt, and implement a road-map that includes countryand local consultations to debate and de ne priority issues and identify solutions tourban challenges in preparation of a National Report for Habitat III.
Initiate Your National
Urban Campaign
1 Resolution on inputs for and support to the preparatory process of the third United Nations Conferenceon Housing and Sustainable Urban Development (Habitat III), 19 April 2013, HSP/GC/24/L.15
Youth Groups
National
Habitat
Committee
Local
Authorities
NationalGovernment
CivilSociety
Organizations
Private
Sector
FoundationsTradeUnions
ParliamentariansResearch and
Academia ProfessionalsWomens Groups
Media
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Launch a National Urban Campaign to help catalyse the engagement of all partnersand to attract new ones that have the potential to articulate pressing urbanissues and to propose solutions. They should agree on key messages, slogans, andcommunication activities that will take place along the road map towards Habitat III.
National Urban Campaigns should help convince, rally, and engage all partnerstowards Habitat III by:
Convincing public, private, and social sectors that investing in creative,
resilient, and sustainable cities and communities is essential to theirshared future.
Rallying all partners around the same cause of better city, better life .
Sharing solutions and inspiring change for a sustainable urban future.
Engaging all partners to become active City Changers and to commit toshared goals and actions at Habitat III.
The Campaigns should emphasize positive urban change, recognizing successfulinitiatives and City Changers with the support of the media. Messages and solutionsdisseminated by National Urban Campaigns will contribute to the World UrbanCampaign.
National Urban Campaigns should involve cities and networks of cities that haveinitiated their own Im a City Changer campaigns.
Hold National Urban ForumsNational Habitat Committees may also hold National Urban Forums, conceived asbroad-based national events that allow exchange, consultation, and debate, engagingall partners in order to build and consolidate their national urban agenda towardsHabitat III.
Launch your NationalUrban Campaign
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Steps for National Urban Campaigns
National Habitat Committees partners should agree on a road-map towards Habitat
III, taking into account the key global milestones and including awareness-raisingcampaign activities and events articulated around the national events calendar.Agree on a Road-Map
World UrbanForum 7
(April 2014)
Prep Com 1(Sept 2014)
Prep Com 3(2016)
Habitat IIIConference
(2016)
Prep Com 2(April 2015)
World UrbanForum 8(2016)
Convenepartners
Ini ate
Deneac vi es
LaunchCampaign
Outreachac vi es
Iden fysolu ons
Demonstrateac ons
Disseminateat HABITAT III
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Find your Slogan
Adapt Im a City Changerto another language:
Your National Urban Campaign may use Im a CityChanger for events with a tag line to address speci cissues:
Mobility Do the bike thing
Pollution Kick the pollution, Clean air, clean life
Environment Run Against Climate Change, Greening our City
Safety My city is safe for everyone For a Safer City I make mycity safe
Engagement It takes a player to shoot a shot. But it takes a team towin a game Changing your City Starts with You, Get inthe Game
Livability Livable for lovable City, Your City, Your Life
Be creative and make it happen in your city!
3 X
X
I M A C I T Y C H A N G E R
I m a ke m y c i t y sa fe
5 X
I M A C I T Y C H A N G E R
K ic k t h e Po l l u t io n
4 X
I M A C I T Y C H A N G E R
I m a ke m y c i t y g ree n
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Join the World UrbanCampaign
Use the World UrbanCampaign Platform
Countries willing to join the World Urban Campaign commit to:
Launching a National Urban Campaign to engage individual citizens, communities,local authorities, civil society organizations, professionals, and private sectoractors to promote positive individual and collective actions towards a green,
inclusive, productive, well planned, resilient, safe, and healthy city;
Sharing successful practices and experiences through the World Urban Campaignin order to contribute to the New Urban Agenda towards Habitat III, the ThirdUnited Nations Conference on Human Settlements;
Promoting the principles and disseminating the key messages of the World UrbanCampaign, working towards sustainable cities and urban communities worldwide;
Organizing events to raise awareness of and promote successful practices andaccomplishments in achieving a green, inclusive, productive, well planned, resilient,safe, and healthy city;
Other activities which can contribute to solutions.
The National Urban Campaigns will be listed on the World Urban Campaign
interactive website.
The National Urban Campaigns activities will be shared on the World UrbanCampaign interactive website.
The National Urban Campaigns will be able to use the Im a City Changer logoto brand local campaign activities.
The National Urban Campaigns partners will be entitled to participate in keyWorld Urban Campaign events, particularly in the World Urban Forum, theworlds premier conference on cities, organized by UN-Habitat every two years.
The National Urban Campaigns will support the dissemination and sharingof relevant best practices and experiences that could be of bene t to othermembers of the Campaign. The National Urban Campaigns will contribute to thedevelopment and generation of new knowledge in support of sustainable urbandevelopment within the framework of the World Urban Campaign.
For more information, please contact the Word Urban Campaign Secretariat
at UN-Habitat.
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Sign Up to theManifesto for Cities
The Manifesto for Cities The Urban Future We Want is a key consensus documentof the World Urban Campaign. The Manifesto sets key principles, establishes essentialpaths for building a new Global Urban Agenda, and initiates momentum towards theHabitat III Conference.
The Manifesto is a collective act of the World Urban Campaign partners, united byshared goals and a common vision for the city for the 21st century. It was presentedat the Sixth Session of the World Urban Forum in Naples, Italy, on 3 September 2012.
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s h u t t e r s t o c k
Cities are the worlds greatest assets for pursuing sustainable development.
How we plan, build and manage our cities today will determine our future.
Harnessing the city as an asset requires the commitment of all.
We declare ourselves City Changers.
We commit to take action and change cities for a better urban world.
We invite all Habitat Agenda partners to join forces and participate as equal partners in the Global Urban Agenda.
The battle for a sustainable future will be won or lost in cities.
Sign-up at www.worldurbancampaign.org
Key Messages
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Engage PeopleIm a City Changer offers partners the chance to become part of a uni ed, meaningful, and effective campaign towards livable cities bybringing citizens together under one common vision.
Mobilize citizens in communities to express solutions towards a better city. This can start with a campaign that tells tangible local storiesplaced on posters on streets and public buildings. Creative posters will help you promote the contributions of individual citizens, whilealso attracting the attention of stakeholders from across your city.
Give citizens opportunities to express ideas through open days and forums.
Set up speakers corners in strategic points in cities to open debates on key issues.
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City Changer Sports EventsIm a City Changer offers a way for partners to turn ordinary events into platforms that facilitate dialogue and positive change. One way tounify communities while raising awareness of city issues is through sporting events, such as bike tours, marathons, or sporting competitions.
These can focus on any aspect of cities, such as health, environment, or air pollution.
Countries can also organize a City Changer Cup, in which teams can compete while using City Changer promotional material to demonstrateand encourage positive action towards better cities.
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Engage the MediaWhen highlighting urban issues, the best partner to have is the media. Countries can engage the media to feature discussions, speeches, andevents that focus on positive change within cities. One way to do this is by hosting press conferences and inviting members of the media tohighlight urban developments and stories.
Countries can target university and local media outlets, as well broader platforms, by creating red carpet events and other activities and invitingthe media to participate and share ideas and developments.
Countries can also utilize the City Changer social media platforms, such as #imacitychanger on Twitter.
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Involve ArtistsLocal artists know the pulse of a cities they are a key part of its culture and contribute to every citys unique character. By engaging with
local artists and utilizing their skills and reach, countries can use art and exhibitions to promote positive citizenship and pride in cities.This creates new and imaginative outlets to promote positive messages and to engage the youth and different groups within a countrysurban centers.
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Discover City ChangersCitizens can get involved with various awareness-raising activities by engaging in different creative campaigns, such as discovering cities.
Through such platforms, visuals can be used to encourage grassroots involvement in different city campaigns.City Changer sign boards can be placed around the cities on various routes to guide people on city tours, showing them different sidesof their cities and informing them of unique aspects of their communities.
Participants can then use their mobile phones to take photos, engage, and document their discoveries using social media platforms.
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City Changers CompetitionsCountries can host different City Changer Competitions, which can feature various mediums (journalism, documentary, art, creative
writing, initiatives, projects, etc.), involving citizens from different elds. These competitions encourage young professionals and studentsto take an interest in urban issues, and facilitate sharing and learning while cultivating local talent.
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City Changers ShowsFilm can reach a wide range of communities and participants. Shows that highlight issues and solutions, from the local to internationallevels, encourage thinking about how to bring solutions to the city and national levels, and how to create an urban space for all. Theseplatforms also enable local lmmakers to showcase their work, while promoting a sense of community and citizen engagement.
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City Changers in SchoolsCity Changer activities can be adopted in schools to promote creative thinking about students environments. Schools can give drawingand other assignments to children in order to encourage them to imagine the kinds of spaces they would like to see, and then to teach
them about the actions they can take to make these dreams a reality.Examples of activities include awareness about littering, picture books that children create about improving the city, and artwork showingthe problems they see in their cities, as well as the ideal city they would like to live in. These projects can be featured publicly as well aswithin schools. By engaging children and the youth, countries can encourage the next generation to take an interest in their communitiesand to take responsibility for their condition.
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City Changers ConcertsConcerts can bring communities together around shared interests. Countries can host City Changer Concerts, which not only create a
fun and vibrant atmospheres, but can be used as venues to promote messages of awareness and positive change as well. Best of all, CityChanger Concerts can appeal to a wide audience, and provide a safe entertainment while increasing interest and pride in urban spaces.
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Raising Awareness on MobilityAs cities continue to grow, our streets and highways are becoming increasingly congested. Public transportation, as well as alternativemeans of commuting, such as walking and biking, are therefore key in keeping a city and its population mobile, safe, and healthy.
Cities can raise awareness on the importance of using public transportation and alternative transportation methods by showing thepositive impact of alternatives and new innovations in clean technology, as well as the damaging effects of pollution.
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Fighting Air Pollution Starts with EveryonePollution is all around us - we may not always be able to see it, but its there. Various activities and campaign messages can promote theidea of keeping our air fresh and clean, by planting trees, using public transportation, and acting in environmentally responsible ways. Whatwe put into the air affects us all, and countries can launch campaigns that raise awareness of this health hazard, mobilizing citizens aroundimproving the air quality and health of their communities.
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Lets Clean our CitiesLitter and waste affect nearly every city, and are some of the most obvious problems that we see in our streets on a daily basis. Thismakes it easier for people to become motivated to clean their streets, visibly and immediately improving their communities.
Countries can create clean-up days, clean-up competitions, and other activities that encourage participation and remind citizens to takepride in their cities safety and appearance.
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THE WORLD URBAN CAMPAIGN PARTNERS
Coordinated by
Top Sponsors
Main Sponsors
Lead Partners
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Associate Partners
Members
C C T T T T T
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Notes
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CONTACTSWorld Urban Campaign Secretariat, UN-HabitatEmail: wuc@unhabitat.orgTel.: +254 20 762 4576
www.worldurbancampaign.orgAna B. MorenoChief, Advocacy, Outreach and Communications
Christine AuclairProject Leader, World Urban Campaign
Sarah Laney StoneCommunications Consultant, World Urban Campaign