Post on 22-Jul-2020
transcript
National Tracking Poll #180416April 12-17, 2018
Crosstabulation Results
Methodology:This poll was conducted from April 12-17, 2018, among a national sample of 2122 Adults. The interviewswere conducted online and the data were weighted to approximate a target sample of Adults based on age,race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of er-ror of plus or minus 2 percentage points.
Table Index
1 Table AV1_1: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Ant-Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2 Table AV1_4: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Black Panther . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
3 Table AV1_5: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Black Widow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
4 Table AV1_6: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Captain America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
5 Table AV1_7: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Dr. Strange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
6 Table AV1_8: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Drax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
7 Table AV1_9: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Gamora . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
8 Table AV1_10: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Groot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
9 Table AV1_11: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Hawkeye . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
10 Table AV1_12: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. The Incredible Hulk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
11 Table AV1_13: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Iron Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
12 Table AV1_14: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Loki . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
13 Table AV1_15: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Rocket Raccoon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
14 Table AV1_16: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Spider-Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
15 Table AV1_17: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Star-Lord . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
16 Table AV1_18: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Thanos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
17 Table AV1_19: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Thor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
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National Tracking Poll #180416, April, 2018
18 Table AV1_20: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Bucky Barnes / Winter Soldier . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
19 Table AV2_1: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Falcon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
20 Table AV2_4: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Heimdall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
21 Table AV2_5: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Mantis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86
22 Table AV2_6: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Nebula . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
23 Table AV2_7: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Okoye . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94
24 Table AV2_8: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Scarlet Witch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98
25 Table AV2_9: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Shuri . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102
26 Table AV2_10: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106
27 Table AV2_11: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. War Machine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
28 Table AV2_12: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Wong . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114
29 Table AV2_13: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. Valkyrie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
30 Table AV2_14: Please indicate whether you have a favorable or unfavorable impression of each of thefollowing characters. The Wasp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122
31 Table AV3_1: Should superhero movies have more or fewer leading title characters that represent eachof the following groups, or do they have the right amount? White people . . . . . . . . . . . . . . . . . 126
32 Table AV3_4: Should superhero movies have more or fewer leading title characters that represent eachof the following groups, or do they have the right amount? Asian people . . . . . . . . . . . . . . . . . 130
33 Table AV3_5: Should superhero movies have more or fewer leading title characters that represent eachof the following groups, or do they have the right amount? African people . . . . . . . . . . . . . . . . 134
34 Table AV3_6: Should superhero movies have more or fewer leading title characters that represent eachof the following groups, or do they have the right amount? Hispanic people . . . . . . . . . . . . . . . 138
35 Table AV3_7: Should superhero movies have more or fewer leading title characters that represent eachof the following groups, or do they have the right amount? Black people . . . . . . . . . . . . . . . . . 142
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36 Table AV3_8: Should superhero movies have more or fewer leading title characters that represent eachof the following groups, or do they have the right amount? Minorities . . . . . . . . . . . . . . . . . . 146
37 Table AV3_9: Should superhero movies have more or fewer leading title characters that represent eachof the following groups, or do they have the right amount? Men . . . . . . . . . . . . . . . . . . . . . 150
38 TableAV3_10: Should superheromovies havemore or fewer leading title characters that represent eachof the following groups, or do they have the right amount? Women . . . . . . . . . . . . . . . . . . . . 154
39 TableAV3_11: Should superheromovies havemore or fewer leading title characters that represent eachof the following groups, or do they have the right amount? LGBTQ people . . . . . . . . . . . . . . . . 158
40 TableAV3_12: Should superheromovies havemore or fewer leading title characters that represent eachof the following groups, or do they have the right amount? Christians . . . . . . . . . . . . . . . . . . 162
41 TableAV3_13: Should superheromovies havemore or fewer leading title characters that represent eachof the following groups, or do they have the right amount? Muslims . . . . . . . . . . . . . . . . . . . 166
42 TableAV3_14: Should superheromovies havemore or fewer leading title characters that represent eachof the following groups, or do they have the right amount? Jews . . . . . . . . . . . . . . . . . . . . . 170
43 TableAV3_15: Should superheromovies havemore or fewer leading title characters that represent eachof the following groups, or do they have the right amount? People with disabilities . . . . . . . . . . . . 174
44 TableAV3_16: Should superheromovies havemore or fewer leading title characters that represent eachof the following groups, or do they have the right amount? Immigrants . . . . . . . . . . . . . . . . . . 178
45 Table AV4_1: How much do each of the following impact your decision to see a superhero movie? Thesuperheroes in the lm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182
46 Table AV4_4: How much do each of the following impact your decision to see a superhero movie? Theactors in the lm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186
47 TableAV4_5: Howmuch do each of the following impact your decision to see a superheromovie? Criticreviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 190
48 Table AV4_6: How much do each of the following impact your decision to see a superhero movie?Movie-goer reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 194
49 Table AV4_7: How much do each of the following impact your decision to see a superhero movie?Friend and family recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198
50 Table AV4_8: How much do each of the following impact your decision to see a superhero movie? Thequality of the trailer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202
51 Table AV4_9: How much do each of the following impact your decision to see a superhero movie? Thecomic book franchise associated with the lm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206
52 Table AV5: Which of the following statements comes closest to your view, even if none are exactly right? 210
53 Table AV6: Which of the following statements comes closest to your view, even if none are exactly right? 215
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54 Table AV7_1NET: If you could have any super power, which power would you choose? Please select upto two super powers. - Ability to read people’s minds . . . . . . . . . . . . . . . . . . . . . . . . . . . 220
55 Table AV7_4NET: If you could have any super power, which power would you choose? Please select upto two super powers. - Ability to y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224
56 Table AV7_5NET: If you could have any super power, which power would you choose? Please select upto two super powers. - Ability to become invisible . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228
57 Table AV7_6NET: If you could have any super power, which power would you choose? Please select upto two super powers. - Ability to manipulate time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232
58 Table AV7_7NET: If you could have any super power, which power would you choose? Please select upto two super powers. - Ability to teleport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 236
59 Table AV7_8NET: If you could have any super power, which power would you choose? Please select upto two super powers. - Ability to move objects with your mind . . . . . . . . . . . . . . . . . . . . . . 240
60 Table AV7_9NET: If you could have any super power, which power would you choose? Please select upto two super powers. - Ability to heal others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 244
61 Table AV7_10NET: If you could have any super power, which power would you choose? Please selectup to two super powers. - Ability to heal yourself . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 248
62 Table AV7_11NET: If you could have any super power, which power would you choose? Please selectup to two super powers. - Superhuman strength . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252
63 Table AV7_12NET: If you could have any super power, which power would you choose? Please selectup to two super powers. - Superhuman speed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 256
64 Table AV7_13NET: If you could have any super power, which power would you choose? Please selectup to two super powers. - X-Ray vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260
65 Table AV7_14NET: If you could have any super power, which power would you choose? Please selectup to two super powers. - Don’t Know / No Opinion . . . . . . . . . . . . . . . . . . . . . . . . . . . 264
66 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . . . . . . 268
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Morning ConsultTable AV1_1
Crosstabulation Results by Respondent Demographics
Table AV1_1: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Ant-Man
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 22% (470) 22% (459) % (24) 6% (8) 2% (442) 9% (393) 222Gender: Male 26% (266) 22% (230) 2% (28) 6% (66) 9% (92) 4% (42) 024Gender: Female 9% (204) 2% (229) 0% (3) 5% (5) 23% (249) 23% (25) 098Age: 18-29 30% (36) 2% (94) 4% (62) 5% (22) 9% (86) % (47) 447Age: 30-44 29% (5) 24% (29) 0% (55) 5% (27) 2% (2) % (56) 530Age: 45-54 23% (77) 26% (87) 3% (42) 5% (8) 8% (60) 4% (48) 332Age: 55-64 6% (64) 22% (84) % (43) 5% (8) 22% (85) 25% (98) 392Age: 65+ 0% (42) 5% (65) 9% (39) 8% (33) 23% (99) 34% (44) 42Generation Z: 18-21 28% (39) % (5) 8% (25) 8% () 25% (34) 0% (3) 38Millennial: Age 22-37 30% (82) 27% (63) 3% (77) 5% (3) 6% (98) 0% (60) 62Generation X: Age 38-53 26% (32) 24% (24) 0% (52) 4% (2) 22% (4) 4% (75) 59Boomers: Age 54-72 5% (0) 20% (49) 0% (73) 5% (40) 23% (68) 28% (206) 746PID: Dem (no lean) 23% (72) 22% (60) % (80) 4% (30) 22% (65) 7% (26) 733PID: Ind (no lean) 24% (78) 23% (76) % (87) 6% (45) 9% (43) 7% (28) 757PID: Rep (no lean) 9% (20) 20% (24) 2% (74) 7% (43) 2% (34) 22% (39) 633PID/Gender: DemMen 28% (96) 20% (68) 4% (48) 4% (6) 22% (77) 2% (42) 346PID/Gender: DemWomen 20% (76) 24% (92) 8% (33) 4% (5) 23% (88) 22% (84) 387PID/Gender: Ind Men 29% (93) 28% (88) 9% (29) 7% (22) 6% (52) 2% (37) 32PID/Gender: Ind Women 20% (85) 20% (88) 3% (58) 5% (23) 2% (9) 2% (9) 436PID/Gender: Rep Men 22% (77) 2% (74) 4% (5) 8% (29) 8% (64) 8% (63) 357PID/Gender: Rep Women 6% (43) 8% (49) 8% (23) 5% (4) 25% (70) 28% (76) 275Ideo: Liberal (1-3) 27% (9) 25% (75) % (78) 5% (33) 9% (33) 4% (95) 705Ideo: Moderate (4) 22% (97) 20% (90) 3% (55) 7% (30) 2% (9) 7% (77) 440Ideo: Conservative (5-7) 7% (5) 20% (36) 2% (84) 6% (4) 23% (60) 2% (45) 68Educ: < College 23% (340) 22% (34) % (53) 6% (86) 2% (300) 8% (265) 459Educ: Bachelors degree 23% (97) 20% (87) 3% (57) 5% (2) 22% (93) 7% (72) 428Educ: Post-grad 4% (32) 25% (58) 3% (30) 5% () 2% (49) 23% (55) 235
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Table AV1_1
Table AV1_1: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Ant-Man
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 22% (470) 22% (459) % (24) 6% (8) 2% (442) 9% (393) 222Income: Under 50k 22% (279) 22% (275) 2% (46) 5% (67) 20% (250) 9% (245) 262Income: 50k-100k 23% (46) 22% (35) 2% (72) 6% (36) 22% (38) 6% (97) 625Income: 100k+ 9% (45) 2% (49) 0% (23) 6% (4) 23% (53) 22% (5) 235Ethnicity: White 20% (324) 22% (369) % (86) 6% (02) 22% (359) 9% (320) 66Ethnicity: Hispanic 33% (0) 9% (65) 8% (60) 3% () 5% (52) % (38) 337Ethnicity: Afr. Am. 3% (82) 2% (55) 9% (25) 3% (9) 9% (5) 6% (43) 265Ethnicity: Other 32% (63) 8% (35) 5% (30) 3% (7) 6% (32) 5% (30) 97Relig: Protestant 7% (88) 9% (97) 0% (52) 5% (27) 25% (26) 23% (7) 506Relig: Roman Catholic 23% (87) 8% (69) 0% (38) 7% (26) 24% (9) 9% (72) 383Relig: Ath./Agn./None 22% (39) 25% (59) 2% (74) 5% (3) 20% (25) 6% (99) 626Relig: Something Else 26% (99) 22% (86) % (44) 5% (7) 6% (60) 20% (77) 383Relig: Jewish 6% (0) 25% (6) 7% () 4% (2) 6% (0) 23% (5) 64Relig: Evangelical 22% (7) 22% (6) 3% (70) 8% (4) 2% () 5% (82) 538Relig: Non-Evang. Catholics 20% (5) 7% (98) 9% (53) 5% (28) 25% (45) 23% (34) 573Relig: All Christian 2% (232) 9% (24) % (23) 6% (69) 23% (256) 9% (26) Relig: All Non-Christian 24% (238) 24% (245) 2% (8) 5% (48) 8% (85) 7% (76) 009Community: Urban 25% (35) 23% (24) 4% (73) 4% (24) 9% (0) 4% (74) 530Community: Suburban 22% (22) 2% (20) % (08) 5% (52) 22% (28) 9% (85) 984Community: Rural 20% (23) 2% (26) 0% (60) 7% (42) 20% (23) 22% (34) 608Employ: Private Sector 26% (73) 24% (62) % (72) 5% (34) 9% (27) 4% (94) 66Employ: Government 25% (33) 30% (39) 7% (0) 0% (4) 9% (25) 9% (2) 32Employ: Self-Employed 28% (52) 20% (37) 6% (29) 5% (9) 9% (36) 2% (23) 85Employ: Homemaker 20% (36) 26% (46) 0% (8) 2% (4) 2% (37) 20% (35) 77Employ: Student 32% (29) 20% (8) 2% () 6% (6) 20% (8) 0% (9) 90Employ: Retired % (53) 8% (8) 9% (43) 6% (27) 24% (0) 32% (47) 46Employ: Unemployed 22% (53) 20% (48) 4% (33) 4% (0) 22% (52) 9% (45) 24Employ: Other 24% (42) 7% (29) 5% (25) 8% (4) 2% (36) 6% (27) 74Military HH: Yes 2% (80) 2% (82) 0% (40) 7% (27) 9% (74) 2% (79) 383Military HH: No 22% (389) 22% (377) 2% (20) 5% (9) 2% (368) 8% (33) 739
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Morning ConsultTable AV1_1
Table AV1_1: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Ant-Man
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 22% (470) 22% (459) % (24) 6% (8) 2% (442) 9% (393) 222RD/WT: Right Direction 2% (7) 22% (78) % (95) 6% (50) 9% (56) 2% (77) 827RD/WT: Wrong Track 23% (299) 22% (28) % (46) 5% (67) 22% (286) 7% (26) 295Trump Job Approve 2% (80) 20% (69) % (93) 7% (59) 20% (68) 2% (76) 845Trump Job Disapprove 23% (270) 23% (264) 2% (39) 5% (56) 2% (245) 6% (88) 62Trump Job Strongly Approve 2% (84) 20% (78) 8% (32) 8% (33) 20% (80) 23% (92) 400Trump Job Somewhat Approve 22% (97) 20% (9) 4% (60) 6% (27) 20% (88) 9% (83) 446Trump Job Somewhat Disapprove 22% (64) 23% (67) 6% (47) 2% (5) 2% (6) 6% (47) 293Trump Job Strongly Disapprove 24% (206) 23% (96) % (92) 6% (50) 2% (84) 6% (4) 870#1 Issue: Economy 24% (55) 26% (66) 9% (59) 5% (32) 20% (3) 5% (96) 639#1 Issue: Security 9% (80) 8% (75) 4% (58) 5% (22) 22% (95) 22% (93) 423#1 Issue: Health Care 20% (60) 2% (64) % (33) 7% (20) 24% (73) 7% (50) 300#1 Issue: Medicare / Social Security 9% (55) 5% (43) 0% (28) 6% (6) 22% (63) 29% (85) 290#1 Issue: Women’s Issues 24% (25) 30% (32) 6% (7) 2% (2) 2% (3) 5% (6) 05#1 Issue: Education 32% (59) 2% (40) 8% (5) 4% (8) 7% (32) 7% (3) 85#1 Issue: Energy 26% (20) 24% (9) 7% (4) 2% (2) 23% (8) 8% (6) 79#1 Issue: Other 4% (4) 2% (2) 8% (8) 5% (5) 8% (8) 25% (25) 02016 Vote: Democrat Hillary Clinton 23% (56) 23% (57) 2% (8) 5% (37) 2% (48) 6% (3) 6942016 Vote: Republican Donald Trump 9% (28) 20% (38) % (76) 7% (46) 2% (46) 22% (47) 682016 Vote: Someone else 25% (47) 20% (39) % (2) 4% (7) 24% (46) 7% (32) 932012 Vote: Barack Obama 24% (20) 22% (90) 0% (88) 4% (33) 2% (83) 8% (57) 8522012 Vote: Mitt Romney 7% (86) 9% (99) 0% (5) 7% (38) 23% (7) 24% (2) 52012 Vote: Other 8% (8) 25% (25) 6% (6) 0% (0) 2% (2) 9% (9) 992012 Vote: Didn’t Vote 27% (74) 22% (45) 3% (84) 6% (37) 8% (2) 4% (93) 6554-Region: Northeast 23% (89) 9% (7) 9% (34) 7% (27) 24% (92) 7% (66) 3804-Region: Midwest 8% (80) 23% (03) 0% (47) 7% (3) 23% (02) 9% (83) 4464-Region: South 25% (97) 23% (79) 0% (79) 5% (39) 9% (52) 9% (49) 7954-Region: West 2% (04) 2% (06) 6% (8) 4% (2) 9% (95) 9% (95) 502Favorable of Trump 2% (76) 22% (86) 0% (88) 6% (56) 20% (75) 2% (79) 860Unfavorable of Trump 23% (262) 23% (26) 3% (48) 5% (53) 22% (250) 6% (79) 52
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Table AV1_1
Table AV1_1: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Ant-Man
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 22% (470) 22% (459) % (24) 6% (8) 2% (442) 9% (393) 222Very Favorable of Trump 2% (93) 2% (94) 7% (33) 8% (36) 20% (89) 23% (02) 448Somewhat Favorable of Trump 20% (83) 22% (92) 3% (54) 5% (20) 2% (86) 9% (77) 42Somewhat Unfavorable of Trump 23% (47) 8% (38) 23% (47) 2% (4) 22% (45) 2% (25) 207Very Unfavorable of Trump 23% (25) 24% (223) % (00) 5% (49) 22% (205) 6% (54) 946Comic Book Fan: Yes 36% (260) 29% (2) 2% (89) 4% (26) 3% (95) 6% (4) 722Comic Book Fan: No 4% (63) 7% (200) % (28) 7% (83) 25% (294) 25% (297) 67Comic Book Fan: Don’t Know / No Opinion 20% (47) 2% (48) 0% (24) 4% (8) 23% (53) 23% (54) 233Superhero movie fan: Yes 34% (406) 32% (376) 2% (48) 4% (44) 3% (56) 5% (55) 86Superhero movie fan: No 5% (39) 8% (64) % (83) 9% (67) 30% (234) 37% (289) 776Superhero movie fan: Don’t Know / No Opinion 5% (24) 2% (9) 6% (0) 4% (7) 32% (52) 30% (48) 60Saw superhero movie/past year: Yes 36% (335) 30% (28) 4% (35) 3% (3) 3% (24) 4% (38) 944Saw superhero movie/past year: No % (22) 5% (72) 8% (93) 8% (85) 28% (32) 30% (335) 8Saw superhero movie/past year: DK/NO 2% (3) 9% (6) 22% (3) 4% (2) % (6) 33% (20) 60Avengers: Very familiar 43% (32) 29% (27) 0% (76) 3% (24) 0% (76) 3% (24) 738Avengers: Somewhat familiar 5% (04) 28% (87) 6% (07) 4% (30) 27% (80) 0% (65) 675Avengers: Not too familiar 9% (29) 3% (40) 2% (37) 7% (22) 34% (06) 26% (83) 37Avengers: Not at all familiar 2% (6) 4% (3) 5% (5) 0% (33) 23% (74) 56% (79) 39Avengers: Don’t Know / No Opinion 3% (0) 4% (3) 7% (5) 2% (9) 7% (5) 57% (42) 73Watch In tity War: Very likely 46% (323) 3% (27) 9% (64) 3% (9) 8% (58) 2% (6) 696Watch In tity War: Somewhat likely 8% (86) 33% (56) 9% (89) 4% (8) 20% (92) 6% (28) 469Watch In tity War: Not too likely 3% (4) 8% (57) 4% (45) 5% (6) 32% (0) 9% (60) 32Watch In tity War: Not at all likely % (8) 4% (24) 6% (34) % (59) 29% (59) 47% (256) 540Watch In tity War: DK/NO 3% (2) 6% (5) 0% (0) 6% (6) 32% (30) 34% (33) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_4
Table AV1_4: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Black Panther
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 33% (70) 2% (436) 7% (53) 7% (54) 22% (47) 9% (98) 222Gender: Male 33% (337) 22% (223) 9% (88) 9% (92) 9% (99) 8% (85) 024Gender: Female 34% (374) 9% (23) 6% (65) 6% (62) 25% (27) 0% (3) 098Age: 18-29 49% (28) 20% (88) 5% (2) 4% (6) 6% (73) 7% (3) 447Age: 30-44 38% (20) 23% (20) 9% (46) 5% (28) 20% (06) 6% (30) 530Age: 45-54 38% (25) 2% (7) 3% () 9% (3) 2% (69) 8% (25) 332Age: 55-64 23% (89) 26% (0) 9% (33) 7% (26) 24% (96) 2% (47) 392Age: 65+ 9% (78) 3% (56) 0% (4) 2% (52) 30% (28) 5% (65) 42Generation Z: 18-21 52% (72) % (6) 0% (4) 5% (7) 4% (20) 7% (0) 38Millennial: Age 22-37 44% (268) 22% (36) 6% (39) 5% (28) 7% (03) 6% (38) 62Generation X: Age 38-53 37% (93) 23% (8) 5% (25) 7% (35) 22% (2) 7% (36) 59Boomers: Age 54-72 23% (69) 2% (56) 8% (58) 9% (65) 27% (203) 3% (94) 746PID: Dem (no lean) 45% (329) 2% (55) 6% (4) 4% (28) 8% (35) 6% (44) 733PID: Ind (no lean) 33% (249) 9% (4) 9% (66) 7% (55) 22% (67) 0% (78) 757PID: Rep (no lean) 2% (32) 22% (40) 7% (46) % (7) 27% (68) 2% (76) 633PID/Gender: DemMen 43% (47) 8% (63) 8% (26) 6% (9) 9% (66) 7% (24) 346PID/Gender: DemWomen 47% (82) 24% (92) 4% (5) 2% (9) 8% (70) 5% (20) 387PID/Gender: Ind Men 35% (3) 20% (63) 0% (32) 0% (3) 7% (54) 9% (28) 32PID/Gender: Ind Women 3% (36) 8% (78) 8% (34) 5% (23) 26% (4) % (50) 436PID/Gender: Rep Men 2% (77) 27% (97) 8% (30) 2% (4) 22% (80) 9% (33) 357PID/Gender: Rep Women 20% (55) 6% (43) 6% (6) % (30) 32% (88) 6% (43) 275Ideo: Liberal (1-3) 48% (338) 23% (64) 5% (35) 4% (27) 4% (96) 6% (44) 705Ideo: Moderate (4) 33% (45) 8% (8) 9% (39) 7% (32) 25% () 7% (32) 440Ideo: Conservative (5-7) 2% (43) 20% (38) 8% (57) % (77) 28% (87) 2% (80) 68Educ: < College 33% (485) 20% (298) 7% (06) 8% (4) 2% (3) 0% (43) 459Educ: Bachelors degree 35% (50) 22% (92) 7% (29) 6% (25) 23% (98) 8% (33) 428Educ: Post-grad 32% (75) 9% (45) 7% (8) 7% (6) 26% (6) 9% (2) 235
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Table AV1_4
Table AV1_4: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Black Panther
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 33% (70) 2% (436) 7% (53) 7% (54) 22% (47) 9% (98) 222Income: Under 50k 34% (429) 20% (247) 8% (06) 7% (83) 2% (266) 0% (30) 262Income: 50k-100k 33% (208) 22% (38) 6% (4) 7% (47) 23% (46) 7% (46) 625Income: 100k+ 3% (73) 22% (5) 3% (6) 0% (24) 25% (59) 0% (23) 235Ethnicity: White 25% (42) 23% (383) 8% (25) 9% (50) 24% (407) 0% (74) 66Ethnicity: Hispanic 44% (48) 24% (79) % (36) — () 9% (62) 3% (0) 337Ethnicity: Afr. Am. 78% (207) 8% (22) 2% (6) — (0) 9% (24) 2% (6) 265Ethnicity: Other 42% (82) 6% (3) % (2) 2% (3) 20% (40) 0% (9) 97Relig: Protestant 29% (48) 5% (78) 9% (44) 9% (47) 28% (42) 9% (48) 506Relig: Roman Catholic 30% (4) 2% (8) 9% (33) 8% (3) 23% (86) 0% (37) 383Relig: Ath./Agn./None 38% (240) 2% (29) 6% (37) 6% (37) 20% (23) 0% (60) 626Relig: Something Else 34% (30) 26% (98) 5% (20) 5% (2) 20% (75) 0% (40) 383Relig: Jewish 9% (2) 32% (20) 9% (6) 5% (3) 25% (6) 0% (6) 64Relig: Evangelical 33% (75) 9% (0) 9% (49) 9% (50) 23% (25) 7% (37) 538Relig: Non-Evang. Catholics 29% (65) 9% (08) 8% (47) 8% (46) 26% (46) % (6) 573Relig: All Christian 3% (340) 9% (209) 9% (96) 9% (96) 24% (27) 9% (99) Relig: All Non-Christian 37% (370) 22% (227) 6% (57) 6% (58) 20% (98) 0% (00) 009Community: Urban 45% (240) 9% (02) 9% (48) 5% (27) 5% (8) 6% (33) 530Community: Suburban 32% (39) 20% (98) 6% (64) 8% (78) 25% (249) 8% (75) 984Community: Rural 25% (52) 22% (35) 7% (4) 8% (49) 23% (40) 5% (90) 608Employ: Private Sector 37% (247) 23% (52) 6% (42) 7% (44) 20% (35) 6% (4) 66Employ: Government 46% (60) 24% (3) 4% (5) 6% (7) 7% (23) 4% (5) 32Employ: Self-Employed 34% (63) 26% (47) 7% (4) 7% (3) 20% (37) 6% () 85Employ: Homemaker 32% (57) 6% (29) 5% (0) 6% (0) 24% (43) 6% (28) 77Employ: Student 6% (55) 3% (2) 4% (4) 4% (4) 2% () 5% (5) 90Employ: Retired 9% (85) 7% (80) 0% (47) 2% (55) 29% (34) 3% (60) 46Employ: Unemployed 36% (86) 20% (49) 9% (23) 4% (0) 22% (54) 8% (9) 24Employ: Other 32% (56) 2% (36) 5% (9) 6% () 9% (33) 7% (29) 74Military HH: Yes 30% (4) 8% (7) 8% (32) 9% (34) 26% (98) 9% (34) 383Military HH: No 34% (597) 2% (366) 7% (2) 7% (20) 2% (372) 9% (64) 739
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Morning ConsultTable AV1_4
Table AV1_4: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Black Panther
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 33% (70) 2% (436) 7% (53) 7% (54) 22% (47) 9% (98) 222RD/WT: Right Direction 24% (95) 2% (73) 9% (7) % (9) 24% (94) 2% (02) 827RD/WT: Wrong Track 40% (55) 20% (263) 6% (82) 5% (63) 2% (276) 7% (96) 295Trump Job Approve 2% (80) 22% (82) 0% (84) % (9) 24% (205) 2% (04) 845Trump Job Disapprove 42% (49) 20% (230) 6% (69) 5% (59) 20% (235) 7% (78) 62Trump Job Strongly Approve 20% (8) 9% (75) 9% (34) 4% (57) 26% (02) 3% (5) 400Trump Job Somewhat Approve 22% (99) 24% (07) % (50) 8% (34) 23% (03) 2% (53) 446Trump Job Somewhat Disapprove 34% (00) 7% (49) 7% (2) 7% (9) 25% (73) 0% (30) 293Trump Job Strongly Disapprove 45% (390) 2% (8) 6% (48) 5% (40) 9% (62) 6% (48) 870#1 Issue: Economy 36% (232) 23% (44) 5% (3) 7% (44) 22% (43) 7% (46) 639#1 Issue: Security 2% (9) 9% (80) 0% (44) 2% (53) 27% (3) 0% (43) 423#1 Issue: Health Care 3% (92) 23% (70) 9% (28) 7% (2) 2% (63) 9% (27) 300#1 Issue: Medicare / Social Security 27% (80) 7% (49) 9% (25) 6% (7) 25% (7) 7% (49) 290#1 Issue: Women’s Issues 56% (59) 20% (2) 9% (0) 2% (2) 0% () 2% (2) 05#1 Issue: Education 5% (94) 4% (26) 5% (9) 3% (6) 9% (35) 8% (4) 85#1 Issue: Energy 4% (32) 26% (2) % () 6% (5) 9% (5) 7% (5) 79#1 Issue: Other 3% (3) 25% (26) 6% (6) 6% (6) 20% (20) 2% (2) 02016 Vote: Democrat Hillary Clinton 45% (30) 2% (42) 6% (4) 4% (29) 9% (3) 6% (40) 6942016 Vote: Republican Donald Trump 9% (26) 22% (5) 8% (57) 2% (80) 27% (87) 2% (8) 682016 Vote: Someone else 33% (63) 6% (3) 8% (6) 4% (8) 29% (56) 0% (20) 932012 Vote: Barack Obama 42% (362) 2% (77) 5% (4) 5% (4) 20% (66) 8% (65) 8522012 Vote: Mitt Romney 7% (86) 20% (04) 0% (52) % (59) 29% (48) 2% (63) 52012 Vote: Other 2% (20) 2% (2) 9% (9) 3% (3) 34% (33) % () 992012 Vote: Didn’t Vote 37% (242) 22% (4) 8% (5) 6% (40) 9% (22) 9% (59) 6554-Region: Northeast 35% (32) 9% (73) 4% (6) 6% (23) 26% (99) 9% (36) 3804-Region: Midwest 28% (24) 22% (98) 7% (30) 9% (40) 23% (03) % (50) 4464-Region: South 34% (273) 2% (63) 7% (58) 8% (66) 20% (62) 9% (73) 7954-Region: West 36% (8) 20% (02) 0% (48) 5% (24) 2% (07) 8% (40) 502Favorable of Trump 22% (88) 2% (82) 9% (77) 2% (99) 25% (23) 2% (0) 860Unfavorable of Trump 42% (489) 20% (233) 6% (65) 5% (53) 2% (239) 6% (74) 52
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National Tracking Poll #180416, April, 2018
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Table AV1_4
Table AV1_4: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Black Panther
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 33% (70) 2% (436) 7% (53) 7% (54) 22% (47) 9% (98) 222Very Favorable of Trump 9% (87) 20% (9) 9% (4) 5% (67) 24% (07) 2% (56) 448Somewhat Favorable of Trump 25% (0) 22% (9) 9% (36) 8% (32) 26% (06) % (45) 42Somewhat Unfavorable of Trump 28% (59) 22% (45) 9% (9) 7% (5) 27% (55) 7% (5) 207Very Unfavorable of Trump 45% (430) 20% (88) 5% (47) 4% (38) 9% (84) 6% (59) 946Comic Book Fan: Yes 5% (367) 24% (74) 7% (53) 4% (25) % (80) 3% (24) 722Comic Book Fan: No 24% (280) 8% (20) 7% (77) 0% (20) 29% (339) 2% (4) 67Comic Book Fan: Don’t Know / No Opinion 27% (64) 22% (52) 0% (23) 4% (8) 22% (52) 4% (33) 233Superhero movie fan: Yes 48% (566) 28% (327) 6% (75) 3% (40) 2% (45) 3% (33) 86Superhero movie fan: No 5% (3) 0% (76) 9% (69) 4% (07) 35% (274) 8% (37) 776Superhero movie fan: Don’t Know / No Opinion 20% (32) 2% (33) 6% (9) 4% (6) 32% (52) 8% (28) 60Saw superhero movie/past year: Yes 53% (504) 23% (28) 7% (65) 3% (30) % (05) 2% (2) 944Saw superhero movie/past year: No 7% (87) 9% (20) 7% (84) % (20) 32% (356) 4% (6) 8Saw superhero movie/past year: DK/NO 32% (9) 2% (7) 7% (4) 7% (4) 5% (9) 28% (7) 60Avengers: Very familiar 58% (429) 22% (6) 7% (48) 3% (9) 0% (73) % (8) 738Avengers: Somewhat familiar 29% (97) 30% (20) 8% (53) 7% (47) 2% (42) 5% (35) 675Avengers: Not too familiar 3% (40) 7% (54) 8% (24) 4% (44) 37% (7) 2% (39) 37Avengers: Not at all familiar 9% (29) 6% (8) 8% (26) 2% (38) 39% (23) 27% (85) 39Avengers: Don’t Know / No Opinion 2% (5) 3% (2) 3% (2) 9% (7) 22% (6) 42% (3) 73Watch In tity War: Very likely 59% (4) 24% (68) 5% (36) 2% (4) 8% (57) % (0) 696Watch In tity War: Somewhat likely 38% (78) 30% (43) 9% (43) 4% (7) 6% (75) 3% (3) 469Watch In tity War: Not too likely 8% (59) 20% (63) % (36) 0% (32) 32% (0) 9% (30) 32Watch In tity War: Not at all likely 8% (43) 0% (52) 6% (34) 5% (80) 40% (25) 22% (7) 540Watch In tity War: DK/NO 20% (9) % (0) 4% (4) 2% () 24% (23) 30% (28) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
14
Morning ConsultTable AV1_5
Table AV1_5: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Black Widow
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 29% (623) 2% (439) 8% (79) 5% (09) 5% (327) 2% (446) 222Gender: Male 3% (322) 2% (28) % (09) 6% (6) 3% (3) 8% (83) 024Gender: Female 27% (30) 20% (22) 6% (70) 4% (48) 8% (96) 24% (263) 098Age: 18-29 43% (93) 24% (09) 9% (40) 4% (9) % (48) 9% (39) 447Age: 30-44 37% (94) 24% (26) 8% (43) 3% (5) 4% (73) 5% (79) 530Age: 45-54 36% (9) 20% (66) 7% (24) 5% (5) % (37) 2% (7) 332Age: 55-64 20% (78) 8% (72) 0% (39) 5% (8) 2% (82) 26% (03) 392Age: 65+ 9% (39) 6% (66) 8% (33) 0% (42) 20% (86) 37% (54) 42Generation Z: 18-21 36% (50) 26% (36) 0% (4) 8% () % (5) 9% (3) 38Millennial: Age 22-37 4% (25) 26% (57) 9% (58) 3% (8) % (69) 0% (59) 62Generation X: Age 38-53 38% (96) 9% (96) 6% (33) 4% (9) 3% (68) 2% (07) 59Boomers: Age 54-72 6% (22) 9% (39) 8% (58) 6% (44) 2% (55) 30% (227) 746PID: Dem (no lean) 33% (24) 2% (5) 8% (59) 4% (28) 7% (25) 8% (29) 733PID: Ind (no lean) 30% (225) 22% (69) 9% (65) 6% (43) 3% (99) 2% (56) 757PID: Rep (no lean) 25% (57) 9% (8) 9% (55) 6% (39) 6% (02) 25% (6) 633PID/Gender: DemMen 36% (23) 2% (73) % (37) 5% (7) 3% (46) 4% (49) 346PID/Gender: DemWomen 30% (7) 20% (78) 6% (22) 3% () 20% (79) 2% (79) 387PID/Gender: Ind Men 3% (99) 24% (77) 0% (32) 6% (20) % (37) 7% (56) 32PID/Gender: Ind Women 29% (25) 2% (92) 8% (33) 5% (22) 4% (62) 23% (00) 436PID/Gender: Rep Men 28% (99) 9% (68) % (40) 7% (24) 3% (48) 22% (78) 357PID/Gender: Rep Women 2% (58) 8% (50) 5% (5) 5% (5) 20% (54) 30% (83) 275Ideo: Liberal (1-3) 35% (250) 24% (66) 8% (56) 3% (22) 4% (98) 6% (3) 705Ideo: Moderate (4) 28% (2) 20% (89) % (47) 6% (25) 6% (72) 9% (86) 440Ideo: Conservative (5-7) 24% (60) 8% (9) 9% (64) 7% (45) 7% (3) 26% (78) 68Educ: < College 3% (458) 20% (289) 8% (2) 5% (77) 4% (2) 2% (302) 459Educ: Bachelors degree 29% (25) 23% (97) 7% (3) 5% (22) 5% (64) 2% (89) 428Educ: Post-grad 7% (40) 22% (52) % (26) 4% (0) 22% (5) 23% (55) 235
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National Tracking Poll #180416, April, 2018
15
Table AV1_5
Table AV1_5: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Black Widow
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 29% (623) 2% (439) 8% (79) 5% (09) 5% (327) 2% (446) 222Income: Under 50k 3% (387) 20% (246) 8% (05) 5% (69) 4% (80) 22% (275) 262Income: 50k-100k 28% (77) 22% (38) 0% (6) 5% (33) 6% (02) 8% (5) 625Income: 100k+ 25% (59) 23% (54) 5% (3) 3% (8) 9% (45) 24% (57) 235Ethnicity: White 26% (426) 22% (364) 8% (35) 6% (95) 6% (264) 23% (376) 66Ethnicity: Hispanic 4% (37) 25% (84) 3% (44) 3% (0) 0% (32) 9% (30) 337Ethnicity: Afr. Am. 45% (20) 4% (37) 6% (5) 2% (4) 7% (44) 7% (44) 265Ethnicity: Other 39% (76) 9% (37) 5% (29) 5% (0) 0% (9) 3% (26) 97Relig: Protestant 20% (0) 20% (03) 7% (38) 6% (28) 20% (0) 27% (36) 506Relig: Roman Catholic 28% (07) 20% (78) 9% (33) 5% (2) 4% (53) 24% (92) 383Relig: Ath./Agn./None 32% (202) 2% (34) 8% (52) 5% (32) 5% (93) 8% (4) 626Relig: Something Else 34% (3) 2% (82) 8% (3) 5% (9) 4% (54) 7% (66) 383Relig: Jewish 3% (20) 8% (2) 0% (7) 4% (2) 4% (9) 23% (5) 64Relig: Evangelical 28% (49) 22% (7) 9% (50) 7% (35) 5% (8) 20% (06) 538Relig: Non-Evang. Catholics 24% (40) 9% (07) 8% (46) 4% (23) 7% (98) 28% (60) 573Relig: All Christian 26% (289) 20% (223) 9% (96) 5% (58) 6% (79) 24% (265) Relig: All Non-Christian 33% (333) 2% (25) 8% (83) 5% (5) 5% (47) 8% (80) 009Community: Urban 37% (96) 9% (99) 9% (49) 5% (25) 5% (8) 5% (80) 530Community: Suburban 27% (265) 2% (20) 9% (93) 5% (48) 6% (59) 2% (209) 984Community: Rural 27% (62) 2% (29) 6% (36) 6% (36) 4% (87) 26% (57) 608Employ: Private Sector 33% (28) 23% (5) 8% (53) 4% (27) 5% (97) 8% (6) 66Employ: Government 39% (5) 25% (34) 9% (2) 3% (4) 3% (7) 0% (3) 32Employ: Self-Employed 26% (49) 26% (48) 4% (27) 6% () % (20) 6% (30) 85Employ: Homemaker 33% (59) 23% (4) 6% () 2% (3) 3% (23) 23% (4) 77Employ: Student 43% (39) 23% (2) 7% (6) 4% (4) 9% (8) 4% (3) 90Employ: Retired 2% (53) 8% (8) 7% (34) 9% (40) 22% (00) 33% (5) 46Employ: Unemployed 37% (90) 5% (35) 9% (2) 4% (0) 8% (43) 8% (42) 24Employ: Other 37% (65) 7% (29) 8% (4) 6% (0) 0% (8) 23% (39) 74Military HH: Yes 27% (02) 20% (75) 2% (48) 5% (9) 3% (50) 23% (88) 383Military HH: No 30% (52) 2% (364) 8% (3) 5% (90) 6% (277) 2% (358) 739
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Morning ConsultTable AV1_5
Table AV1_5: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Black Widow
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 29% (623) 2% (439) 8% (79) 5% (09) 5% (327) 2% (446) 222RD/WT: Right Direction 25% (208) 9% (59) 0% (82) 6% (49) 5% (25) 25% (205) 827RD/WT: Wrong Track 32% (45) 22% (280) 7% (97) 5% (60) 6% (20) 9% (242) 295Trump Job Approve 26% (224) 9% (65) 0% (85) 6% (50) 4% (7) 24% (206) 845Trump Job Disapprove 3% (364) 22% (257) 8% (89) 5% (55) 6% (84) 8% (23) 62Trump Job Strongly Approve 27% (08) 7% (69) 7% (30) 8% (3) 4% (55) 27% (06) 400Trump Job Somewhat Approve 26% (6) 2% (95) 2% (55) 4% (8) 4% (62) 22% (00) 446Trump Job Somewhat Disapprove 29% (85) 24% (70) 8% (24) 4% (2) 4% (4) 2% (60) 293Trump Job Strongly Disapprove 32% (279) 2% (86) 8% (66) 5% (44) 6% (42) 8% (53) 870#1 Issue: Economy 32% (206) 24% (54) 7% (45) 4% (27) 5% (93) 8% (3) 639#1 Issue: Security 23% (98) 7% (73) % (49) 8% (32) 5% (65) 25% (07) 423#1 Issue: Health Care 32% (95) 20% (58) 6% (8) 4% (3) 6% (48) 22% (66) 300#1 Issue: Medicare / Social Security 8% (52) 7% (49) 9% (27) 7% (9) 7% (49) 33% (95) 290#1 Issue: Women’s Issues 39% (4) 2% (22) 9% (0) 6% (7) 9% (20) 5% (5) 05#1 Issue: Education 42% (78) 2% (38) 6% () 2% (3) 4% (26) 5% (28) 85#1 Issue: Energy 29% (23) 22% (8) 7% (3) 2% () 8% (4) 2% (0) 79#1 Issue: Other 30% (30) 26% (26) 6% (6) 5% (5) 0% (0) 23% (23) 02016 Vote: Democrat Hillary Clinton 3% (26) 20% (39) 9% (60) 4% (26) 8% (22) 9% (3) 6942016 Vote: Republican Donald Trump 22% (52) 9% (32) 9% (59) 7% (47) 5% (04) 27% (86) 682016 Vote: Someone else 29% (57) 9% (37) 8% (5) 3% (6) 9% (37) 2% (4) 932012 Vote: Barack Obama 29% (248) 20% (72) 9% (74) 4% (30) 8% (55) 20% (73) 8522012 Vote: Mitt Romney 22% (5) 7% (86) 8% (40) 7% (37) 7% (85) 29% (49) 52012 Vote: Other 4% (4) 22% (2) 0% (0) 0% (0) 20% (20) 25% (24) 992012 Vote: Didn’t Vote 38% (246) 24% (58) 8% (56) 5% (3) 0% (67) 5% (98) 6554-Region: Northeast 30% (2) 8% (69) 6% (23) 5% (20) 20% (75) 2% (80) 3804-Region: Midwest 26% (8) 2% (9) 9% (40) 5% (24) 9% (86) 9% (87) 4464-Region: South 3% (244) 20% (60) 8% (65) 5% (42) 4% (07) 22% (76) 7954-Region: West 30% (48) 23% (8) 0% (5) 5% (23) 2% (58) 2% (03) 502Favorable of Trump 27% (23) 9% (67) 9% (80) 6% (54) 4% (20) 24% (208) 860Unfavorable of Trump 3% (360) 22% (257) 8% (9) 5% (52) 6% (90) 8% (203) 52
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Table AV1_5
Table AV1_5: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Black Widow
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 29% (623) 2% (439) 8% (79) 5% (09) 5% (327) 2% (446) 222Very Favorable of Trump 27% (20) 8% (79) 8% (36) 8% (35) 3% (59) 27% (20) 448Somewhat Favorable of Trump 27% () 2% (88) % (44) 4% (8) 5% (62) 2% (88) 42Somewhat Unfavorable of Trump 29% (60) 25% (53) % (22) 3% (5) 4% (29) 8% (37) 207Very Unfavorable of Trump 32% (300) 22% (204) 7% (69) 5% (47) 7% (60) 8% (66) 946Comic Book Fan: Yes 48% (344) 25% (77) 0% (7) 4% (3) 7% (48) 7% (52) 722Comic Book Fan: No 9% (226) 8% (23) 7% (8) 6% (70) 20% (237) 29% (339) 67Comic Book Fan: Don’t Know / No Opinion 22% (52) 2% (49) % (27) 3% (8) 8% (42) 24% (55) 233Superhero movie fan: Yes 47% (553) 28% (334) 8% (96) 2% (26) 8% (99) 7% (78) 86Superhero movie fan: No 7% (5) % (84) 9% (66) 0% (75) 25% (9) 40% (308) 776Superhero movie fan: Don’t Know / No Opinion % (8) 3% (20) % (7) 5% (8) 22% (36) 38% (6) 60Saw superhero movie/past year: Yes 47% (440) 28% (260) 0% (90) 2% (20) 8% (79) 6% (55) 944Saw superhero movie/past year: No 5% (72) 5% (70) 7% (82) 8% (88) 2% (238) 33% (369) 8Saw superhero movie/past year: DK/NO 8% () 4% (8) % (7) 2% () 6% (0) 38% (23) 60Avengers: Very familiar 59% (434) 25% (82) 7% (53) 3% (9) 5% (35) 2% (5) 738Avengers: Somewhat familiar 24% (60) 29% (93) % (72) 5% (3) 9% (27) 4% (94) 675Avengers: Not too familiar 6% (7) 6% (49) 2% (38) 6% (20) 26% (83) 35% (0) 37Avengers: Not at all familiar 2% (6) 4% (2) 4% (4) 0% (3) 22% (7) 58% (86) 39Avengers: Don’t Know / No Opinion 7% (5) 5% (4) 3% (3) % (8) 6% (2) 58% (42) 73Watch In tity War: Very likely 60% (42) 24% (67) 7% (52) 2% () 5% (34) 2% () 696Watch In tity War: Somewhat likely 30% (42) 36% (68) 0% (48) 3% (4) 9% (44) % (53) 469Watch In tity War: Not too likely 3% (42) 7% (55) 3% (4) 8% (24) 24% (79) 25% (79) 32Watch In tity War: Not at all likely 2% () 6% (35) 6% (33) % (58) 27% (44) 48% (26) 540Watch In tity War: DK/NO 8% (8) 4% (4) 6% (5) % () 27% (26) 44% (42) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_6
Table AV1_6: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Captain America
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 42% (896) 27% (579) 6% (3) 3% (74) 6% (344) 5% (99) 222Gender: Male 44% (448) 28% (287) 7% (67) 4% (45) 3% (37) 4% (39) 024Gender: Female 4% (447) 27% (292) 6% (64) 3% (29) 9% (207) 5% (60) 098Age: 18-29 52% (232) 24% (06) 6% (29) 2% (9) 2% (56) 3% (6) 447Age: 30-44 46% (24) 30% (58) 6% (32) 2% () 3% (7) 3% (6) 530Age: 45-54 50% (67) 26% (86) 5% (6) 4% (3) 2% (4) 3% (9) 332Age: 55-64 37% (44) 32% (26) 6% (23) 3% (4) 7% (66) 5% (9) 392Age: 65+ 26% (0) 24% (03) 7% (3) 7% (28) 26% (0) 9% (39) 42Generation Z: 18-21 5% (7) 6% (22) 2% (7) 2% (3) 5% (2) 3% (5) 38Millennial: Age 22-37 50% (307) 27% (66) 6% (39) 2% (4) % (67) 3% (8) 62Generation X: Age 38-53 47% (243) 29% (53) 4% (20) 3% (4) 4% (72) 4% (9) 59Boomers: Age 54-72 35% (259) 28% (208) 6% (47) 5% (34) 20% (53) 6% (46) 746PID: Dem (no lean) 43% (37) 29% (24) 4% (3) 3% (23) 6% (5) 4% (32) 733PID: Ind (no lean) 43% (322) 26% (98) 9% (68) 3% (9) 5% (0) 5% (39) 757PID: Rep (no lean) 40% (256) 26% (67) 5% (32) 5% (3) 9% (8) 4% (28) 633PID/Gender: DemMen 47% (64) 28% (97) 4% (4) 4% (5) % (38) 5% (7) 346PID/Gender: DemWomen 40% (54) 30% (7) 4% (7) 2% (8) 20% (77) 4% (5) 387PID/Gender: Ind Men 4% (33) 29% (94) 0% (3) 3% (8) 3% (42) 4% (2) 32PID/Gender: Ind Women 43% (89) 24% (04) 8% (36) 2% () 6% (68) 6% (28) 436PID/Gender: Rep Men 42% (52) 27% (96) 6% (2) 6% (22) 6% (56) 3% () 357PID/Gender: Rep Women 38% (04) 26% (7) 4% (0) 4% (0) 23% (62) 6% (7) 275Ideo: Liberal (1-3) 46% (326) 29% (204) 5% (37) 3% (20) 3% (92) 4% (25) 705Ideo: Moderate (4) 37% (64) 27% (2) 0% (43) 4% (6) 9% (82) 3% (4) 440Ideo: Conservative (5-7) 4% (279) 27% (87) 5% (3) 5% (32) 8% (20) 5% (3) 68Educ: < College 44% (637) 25% (364) 7% (00) 3% (50) 6% (234) 5% (73) 459Educ: Bachelors degree 40% (73) 34% (44) 4% (6) 4% (9) 5% (62) 3% (3) 428Educ: Post-grad 36% (85) 30% (7) 6% (4) 2% (5) 20% (47) 5% (3) 235
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Table AV1_6
Table AV1_6: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Captain America
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 42% (896) 27% (579) 6% (3) 3% (74) 6% (344) 5% (99) 222Income: Under 50k 43% (54) 25% (32) 7% (86) 4% (45) 6% (200) 5% (67) 262Income: 50k-100k 4% (259) 3% (94) 5% (33) 3% (20) 5% (96) 4% (24) 625Income: 100k+ 4% (96) 27% (64) 5% () 4% (8) 20% (48) 3% (8) 235Ethnicity: White 40% (673) 27% (454) 7% (3) 4% (63) 7% (275) 5% (84) 66Ethnicity: Hispanic 52% (76) 28% (96) 5% (8) % (4) % (35) 3% (9) 337Ethnicity: Afr. Am. 5% (35) 24% (64) 4% (0) 2% (6) 5% (39) 3% (9) 265Ethnicity: Other 45% (88) 3% (60) 4% (8) 3% (5) 5% (30) 3% (6) 97Relig: Protestant 39% (98) 28% (4) 4% (20) 4% (22) 20% (99) 5% (25) 506Relig: Roman Catholic 42% (63) 24% (92) 7% (27) 4% (4) 8% (67) 5% (9) 383Relig: Ath./Agn./None 42% (264) 27% (67) 8% (48) 3% (2) 5% (94) 5% (32) 626Relig: Something Else 39% (49) 34% (32) 6% (2) 3% (2) 3% (49) 5% (20) 383Relig: Jewish 23% (5) 43% (27) 6% (4) 2% () 8% (2) 8% (5) 64Relig: Evangelical 49% (266) 23% (23) 6% (3) 3% (7) 4% (77) 4% (24) 538Relig: Non-Evang. Catholics 38% (26) 27% (57) 5% (30) 4% (24) 2% (22) 4% (24) 573Relig: All Christian 43% (482) 25% (280) 6% (6) 4% (4) 8% (99) 4% (48) Relig: All Non-Christian 4% (43) 30% (299) 7% (69) 3% (33) 4% (43) 5% (5) 009Community: Urban 46% (242) 27% (44) 5% (29) 3% (6) 6% (83) 3% (7) 530Community: Suburban 42% (40) 27% (269) 6% (63) 4% (36) 7% (66) 4% (39) 984Community: Rural 40% (244) 27% (66) 6% (39) 4% (22) 6% (94) 7% (43) 608Employ: Private Sector 48% (35) 28% (83) 5% (35) 3% (9) 3% (89) 3% (2) 66Employ: Government 47% (62) 27% (35) 9% (2) 3% (4) % (4) 3% (4) 32Employ: Self-Employed 43% (79) 26% (48) 8% (4) 4% (8) 7% (3) 3% (5) 85Employ: Homemaker 47% (83) 26% (46) 6% (0) % (3) 6% (29) 4% (6) 77Employ: Student 50% (45) 25% (23) 7% (7) % () % (0) 5% (4) 90Employ: Retired 27% (27) 29% (33) 6% (28) 7% (30) 23% (07) 8% (36) 46Employ: Unemployed 44% (07) 26% (6) 6% (4) 3% (6) 8% (42) 4% (0) 24Employ: Other 44% (77) 29% (50) 6% (0) 2% (4) 2% (2) 7% (2) 74Military HH: Yes 44% (69) 26% (98) 6% (22) 3% () 8% (69) 4% (4) 383Military HH: No 42% (727) 28% (48) 6% (09) 4% (63) 6% (275) 5% (85) 739
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Morning ConsultTable AV1_6
Table AV1_6: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Captain America
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 42% (896) 27% (579) 6% (3) 3% (74) 6% (344) 5% (99) 222RD/WT: Right Direction 43% (352) 25% (209) 6% (52) 4% (34) 7% (38) 5% (42) 827RD/WT: Wrong Track 42% (543) 29% (370) 6% (79) 3% (40) 6% (206) 4% (57) 295Trump Job Approve 43% (364) 26% (27) 6% (50) 4% (34) 6% (34) 5% (46) 845Trump Job Disapprove 42% (485) 29% (338) 6% (70) 3% (38) 6% (89) 4% (42) 62Trump Job Strongly Approve 43% (73) 23% (94) 6% (22) 5% (9) 5% (62) 8% (3) 400Trump Job Somewhat Approve 43% (9) 28% (24) 6% (28) 3% (5) 6% (72) 3% (5) 446Trump Job Somewhat Disapprove 44% (29) 3% (9) 7% (9) 2% (7) 4% (40) 2% (7) 293Trump Job Strongly Disapprove 4% (356) 28% (247) 6% (5) 4% (3) 7% (49) 4% (36) 870#1 Issue: Economy 47% (300) 28% (78) 6% (36) 2% (5) 5% (94) 2% (6) 639#1 Issue: Security 42% (77) 24% (03) 6% (24) 5% (23) 8% (76) 5% (20) 423#1 Issue: Health Care 38% (3) 27% (80) 6% (9) 6% (7) 9% (56) 5% (5) 300#1 Issue: Medicare / Social Security 34% (00) 29% (86) 6% (7) 4% (2) 7% (50) 9% (26) 290#1 Issue: Women’s Issues 4% (43) 39% (40) 6% (6) 2% (3) % () 2% (2) 05#1 Issue: Education 54% (00) 8% (33) 7% (2) % () 6% (30) 5% (9) 85#1 Issue: Energy 34% (27) 27% (2) 5% (2) 3% (2) 8% (4) 3% (2) 79#1 Issue: Other 35% (35) 37% (37) 6% (6) 2% (2) 3% (3) 8% (8) 02016 Vote: Democrat Hillary Clinton 4% (28) 28% (97) 5% (33) 4% (26) 8% (23) 5% (33) 6942016 Vote: Republican Donald Trump 42% (289) 26% (78) 5% (37) 4% (30) 6% () 5% (35) 682016 Vote: Someone else 35% (68) 3% (60) 6% (2) % (2) 24% (46) 3% (6) 932012 Vote: Barack Obama 4% (354) 27% (233) 5% (44) 3% (24) 8% (49) 6% (48) 8522012 Vote: Mitt Romney 39% (200) 26% (32) 6% (33) 5% (25) 9% (98) 4% (22) 52012 Vote: Other 36% (36) 28% (28) 4% (4) 5% (5) 22% (2) 6% (6) 992012 Vote: Didn’t Vote 47% (306) 28% (84) 8% (50) 3% (9) % (73) 3% (22) 6554-Region: Northeast 4% (54) 24% (93) 6% (23) 4% (4) 20% (74) 5% (2) 3804-Region: Midwest 4% (85) 25% () 6% (26) 3% (4) 20% (90) 5% (2) 4464-Region: South 46% (369) 28% (226) 5% (40) 4% (29) 2% (93) 5% (39) 7954-Region: West 37% (87) 30% (49) 8% (42) 3% (7) 7% (87) 4% (9) 502Favorable of Trump 43% (374) 26% (22) 6% (52) 4% (33) 6% (37) 5% (44) 860Unfavorable of Trump 42% (478) 29% (335) 6% (72) 3% (39) 6% (83) 4% (44) 52
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Table AV1_6
Table AV1_6: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Captain America
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 42% (896) 27% (579) 6% (3) 3% (74) 6% (344) 5% (99) 222Very Favorable of Trump 44% (96) 24% (09) 6% (26) 4% (20) 5% (68) 7% (30) 448Somewhat Favorable of Trump 43% (78) 27% (2) 6% (25) 3% (2) 7% (69) 3% (4) 42Somewhat Unfavorable of Trump 40% (83) 34% (70) 0% (20) 4% (7) % (24) % (2) 207Very Unfavorable of Trump 42% (395) 28% (264) 6% (52) 3% (32) 7% (59) 4% (42) 946Comic Book Fan: Yes 60% (436) 27% (97) 5% (38) % (0) 4% (3) 2% () 722Comic Book Fan: No 32% (368) 27% (35) 7% (8) 5% (60) 23% (272) 6% (7) 67Comic Book Fan: Don’t Know / No Opinion 39% (9) 29% (67) 5% (2) 2% (4) 7% (4) 8% (8) 233Superhero movie fan: Yes 64% (755) 27% (326) 4% (48) % (0) 3% (39) % (7) 86Superhero movie fan: No 3% (02) 27% (209) 9% (69) 8% (60) 34% (264) 9% (72) 776Superhero movie fan: Don’t Know / No Opinion 24% (39) 28% (44) 8% (4) 2% (4) 25% (40) 2% (20) 60Saw superhero movie/past year: Yes 62% (58) 28% (268) 4% (36) % (9) 5% (44) % (5) 944Saw superhero movie/past year: No 26% (294) 27% (300) 8% (89) 5% (6) 26% (293) 7% (8) 8Saw superhero movie/past year: DK/NO 34% (20) 8% () 9% (6) 6% (4) % (7) 22% (3) 60Avengers: Very familiar 69% (507) 24% (76) 3% (2) % (5) 3% (23) % (6) 738Avengers: Somewhat familiar 44% (294) 34% (233) 8% (5) 2% (6) % (77) % (4) 675Avengers: Not too familiar 6% (52) 32% (00) 0% (33) 5% (5) 32% (0) 5% (6) 37Avengers: Not at all familiar 9% (29) 8% (58) 7% (23) 0% (32) 39% (24) 7% (53) 39Avengers: Don’t Know / No Opinion 9% (4) 6% (2) 4% (3) 7% (5) 26% (9) 28% (20) 73Watch In tity War: Very likely 74% (56) 2% (46) 3% (9) % (4) % (9) — (2) 696Watch In tity War: Somewhat likely 52% (242) 35% (66) 5% (25) — (2) 7% (3) % (3) 469Watch In tity War: Not too likely 23% (73) 39% (26) 0% (34) 5% (6) 2% (69) % (4) 32Watch In tity War: Not at all likely 7% (40) 22% (2) 9% (47) 9% (49) 40% (24) 3% (7) 540Watch In tity War: DK/NO 26% (25) 22% (2) 6% (6) 4% (4) 22% (2) 20% (9) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_7
Table AV1_7: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Dr. Strange
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 20% (434) 2% (452) 0% (20) 7% (49) 2% (453) 20% (425) 222Gender: Male 24% (248) 22% (230) % (09) 8% (83) 7% (75) 8% (80) 024Gender: Female 7% (85) 20% (222) 9% (0) 6% (66) 25% (278) 22% (245) 098Age: 18-29 30% (34) 2% (94) 9% (40) 8% (35) 9% (83) 4% (6) 447Age: 30-44 25% (30) 27% (42) 0% (54) 3% (8) 22% (7) 3% (68) 530Age: 45-54 22% (74) 26% (86) 8% (25) 9% (3) 8% (59) 7% (57) 332Age: 55-64 6% (62) 8% (72) 2% (48) 6% (25) 2% (82) 26% (03) 392Age: 65+ 8% (33) 4% (57) 0% (43) 0% (40) 27% (2) 32% (36) 42Generation Z: 18-21 33% (45) 5% (20) 7% (9) % (5) 20% (28) 5% (20) 38Millennial: Age 22-37 27% (63) 26% (6) % (67) 6% (35) 8% (3) 2% (73) 62Generation X: Age 38-53 24% (26) 24% (27) 8% (4) 6% (30) 2% (0) 7% (86) 59Boomers: Age 54-72 3% (00) 8% (36) 0% (76) 7% (5) 24% (77) 28% (207) 746PID: Dem (no lean) 22% (64) 25% (80) 0% (70) 5% (38) 20% (50) 8% (30) 733PID: Ind (no lean) 22% (68) 9% (46) 0% (73) 9% (65) 9% (43) 2% (6) 757PID: Rep (no lean) 6% (0) 20% (26) 0% (66) 7% (46) 25% (59) 2% (34) 633PID/Gender: DemMen 27% (94) 25% (85) % (37) 7% (24) 6% (56) 4% (50) 346PID/Gender: DemWomen 8% (7) 25% (95) 9% (33) 4% (4) 24% (94) 2% (80) 387PID/Gender: Ind Men 28% (9) 20% (63) 0% (32) 9% (30) 6% (52) 6% (53) 32PID/Gender: Ind Women 8% (77) 9% (83) 9% (4) 8% (35) 2% (9) 25% (08) 436PID/Gender: Rep Men 8% (64) 23% (82) % (40) 8% (28) 9% (66) 22% (77) 357PID/Gender: Rep Women 4% (38) 6% (44) 0% (26) 6% (8) 34% (93) 2% (57) 275Ideo: Liberal (1-3) 28% (94) 25% (74) 9% (63) 7% (50) 7% (8) 5% (05) 705Ideo: Moderate (4) 8% (8) 22% (98) 3% (56) 6% (25) 23% (0) 8% (79) 440Ideo: Conservative (5-7) 5% (05) 8% (22) 0% (68) 9% (59) 24% (66) 23% (60) 68Educ: < College 2% (309) 2% (30) 0% (45) 8% (0) 20% (293) 20% (292) 459Educ: Bachelors degree 2% (90) 22% (93) 8% (35) 7% (30) 24% (04) 8% (76) 428Educ: Post-grad 5% (35) 2% (49) 3% (30) 4% (9) 24% (56) 24% (56) 235
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Table AV1_7
Table AV1_7: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Dr. Strange
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 20% (434) 2% (452) 0% (20) 7% (49) 2% (453) 20% (425) 222Income: Under 50k 22% (279) 20% (250) 0% (24) 8% (96) 20% (253) 2% (260) 262Income: 50k-100k 8% (2) 24% (52) % (67) 7% (43) 23% (43) 7% (09) 625Income: 100k+ 8% (43) 2% (50) 8% (20) 4% (0) 24% (56) 24% (56) 235Ethnicity: White 8% (300) 2% (35) 0% (73) 7% (20) 22% (37) 2% (346) 66Ethnicity: Hispanic 27% (93) 23% (76) 2% (40) 7% (25) 7% (57) 4% (46) 337Ethnicity: Afr. Am. 30% (78) 2% (57) 7% (9) 6% (5) 20% (54) 6% (42) 265Ethnicity: Other 28% (55) 23% (44) 9% (8) 7% (4) 4% (28) 9% (37) 97Relig: Protestant 4% (7) 2% (04) 9% (47) 6% (29) 27% (38) 23% (6) 506Relig: Roman Catholic 6% (6) 20% (77) 2% (44) 9% (36) 22% (85) 2% (79) 383Relig: Ath./Agn./None 24% (49) 23% (46) 7% (45) 9% (53) 9% (2) 8% () 626Relig: Something Else 25% (98) 2% (82) 9% (36) 5% (20) 9% (7) 20% (76) 383Relig: Jewish 22% (4) 3% (8) 4% (9) 8% (5) 2% (4) 22% (4) 64Relig: Evangelical 9% (05) 2% (3) 2% (67) 7% (36) 22% (20) 8% (98) 538Relig: Non-Evang. Catholics 4% (82) 9% () % (62) 7% (40) 24% (40) 24% (39) 573Relig: All Christian 7% (86) 20% (223) 2% (29) 7% (76) 23% (260) 2% (237) Relig: All Non-Christian 24% (247) 23% (229) 8% (8) 7% (73) 9% (93) 8% (87) 009Community: Urban 23% (22) 23% (25) % (57) 9% (49) 6% (85) 8% (93) 530Community: Suburban 9% (9) 22% (22) 9% (84) 6% (56) 25% (245) 9% (86) 984Community: Rural 20% (2) 8% (07) % (69) 7% (44) 20% (22) 24% (45) 608Employ: Private Sector 24% (6) 25% (63) 0% (65) 6% (37) 20% (34) 5% (0) 66Employ: Government 30% (40) 26% (35) 0% (3) 5% (7) 20% (26) 9% (2) 32Employ: Self-Employed 24% (45) 24% (45) 9% (7) 6% (0) 9% (35) 8% (33) 85Employ: Homemaker 20% (36) 23% (40) 2% (2) 4% (7) 2% (37) 20% (36) 77Employ: Student 32% (29) 6% (5) % (0) 5% (5) 24% (22) % (0) 90Employ: Retired 0% (45) 5% (67) 0% (47) % (48) 24% (09) 32% (46) 46Employ: Unemployed 9% (45) 2% (5) 7% (6) 7% (8) 25% (60) 2% (50) 24Employ: Other 9% (33) 2% (37) 2% (2) 0% (7) 7% (29) 22% (37) 74Military HH: Yes 8% (69) 23% (88) 9% (36) 7% (27) 23% (86) 20% (76) 383Military HH: No 2% (365) 2% (364) 0% (74) 7% (22) 2% (366) 20% (349) 739
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Morning ConsultTable AV1_7
Table AV1_7: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Dr. Strange
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 20% (434) 2% (452) 0% (20) 7% (49) 2% (453) 20% (425) 222RD/WT: Right Direction 8% (5) 20% (67) 0% (86) 8% (68) 9% (59) 24% (96) 827RD/WT: Wrong Track 22% (283) 22% (285) 0% (24) 6% (8) 23% (294) 8% (228) 295Trump Job Approve 8% (50) 2% (78) % (90) 7% (6) 2% (79) 22% (87) 845Trump Job Disapprove 22% (256) 22% (258) 0% (5) 7% (79) 2% (248) 8% (207) 62Trump Job Strongly Approve 7% (69) 8% (73) 0% (42) 8% (32) 23% (92) 23% (92) 400Trump Job Somewhat Approve 8% (8) 24% (05) % (49) 6% (28) 9% (87) 2% (95) 446Trump Job Somewhat Disapprove 22% (63) 26% (75) 8% (24) 7% (20) 2% (63) 7% (48) 293Trump Job Strongly Disapprove 22% (93) 2% (83) % (92) 7% (59) 2% (85) 8% (58) 870#1 Issue: Economy 2% (32) 27% (73) 9% (55) 5% (35) 22% (4) 6% (04) 639#1 Issue: Security 6% (69) 7% (74) % (45) 7% (3) 24% (00) 25% (04) 423#1 Issue: Health Care 20% (6) 2% (62) % (33) 0% (30) 22% (66) 6% (48) 300#1 Issue: Medicare / Social Security 4% (40) 8% (52) 2% (34) 6% (8) 9% (57) 3% (90) 290#1 Issue: Women’s Issues 25% (26) 2% (22) 9% (9) 4% (4) 9% (20) 2% (3) 05#1 Issue: Education 33% (62) 8% (34) 5% (9) 5% (9) 20% (38) 8% (33) 85#1 Issue: Energy 30% (24) 22% (8) 7% (5) % (9) 2% (6) 9% (7) 79#1 Issue: Other 20% (20) 7% (7) 9% (9) 3% (3) 5% (5) 26% (26) 02016 Vote: Democrat Hillary Clinton 23% (57) 24% (69) 0% (69) 5% (36) 2% (47) 7% (6) 6942016 Vote: Republican Donald Trump 5% (04) 20% (33) 0% (7) 8% (5) 23% (59) 24% (63) 682016 Vote: Someone else 24% (47) 20% (39) 8% (6) 4% (8) 2% (4) 2% (42) 932012 Vote: Barack Obama 24% (202) 22% (86) 9% (75) 5% (39) 2% (8) 20% (69) 8522012 Vote: Mitt Romney 3% (67) 9% (98) 0% (49) 8% (4) 26% (34) 24% (22) 52012 Vote: Other 9% (8) 3% (3) 9% (8) 9% (9) 5% (5) 25% (24) 992012 Vote: Didn’t Vote 22% (46) 24% (54) 0% (65) 9% (59) 9% (23) 6% (08) 6554-Region: Northeast 22% (83) 8% (67) 8% (32) 0% (39) 23% (87) 9% (7) 3804-Region: Midwest 8% (8) 20% (90) 9% (4) 6% (28) 25% (2) 2% (93) 4464-Region: South 2% (69) 23% (82) 9% (74) 7% (53) 9% (53) 2% (65) 7954-Region: West 20% (00) 22% (2) 3% (63) 6% (29) 20% (00) 9% (96) 502Favorable of Trump 8% (5) 20% (75) % (93) 8% (7) 2% (83) 22% (86) 860Unfavorable of Trump 22% (255) 22% (258) 9% (09) 6% (73) 22% (257) 7% (200) 52
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Table AV1_7
Table AV1_7: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Dr. Strange
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 20% (434) 2% (452) 0% (20) 7% (49) 2% (453) 20% (425) 222Very Favorable of Trump 6% (70) 9% (87) 0% (46) 0% (46) 2% (95) 23% (04) 448Somewhat Favorable of Trump 20% (8) 2% (87) 2% (48) 6% (26) 2% (88) 20% (82) 42Somewhat Unfavorable of Trump 23% (47) 27% (56) 8% (6) 5% (0) 23% (48) 4% (29) 207Very Unfavorable of Trump 22% (208) 2% (202) 0% (93) 7% (63) 22% (209) 8% (70) 946Comic Book Fan: Yes 37% (265) 29% (2) 9% (65) 5% (37) 2% (89) 8% (55) 722Comic Book Fan: No 2% (36) 6% (92) 0% (9) 9% (04) 27% (309) 26% (307) 67Comic Book Fan: Don’t Know / No Opinion 4% (33) 2% (48) % (26) 3% (8) 23% (54) 27% (63) 233Superhero movie fan: Yes 3% (373) 3% (367) % (29) 4% (49) 5% (76) 8% (9) 86Superhero movie fan: No 5% (42) 9% (70) 9% (7) 2% (92) 29% (225) 36% (278) 776Superhero movie fan: Don’t Know / No Opinion 2% (9) 0% (6) 6% (0) 5% (8) 32% (52) 35% (56) 60Saw superhero movie/past year: Yes 34% (324) 30% (283) 0% (99) 5% (43) 3% (24) 8% (72) 944Saw superhero movie/past year: No 9% (02) 5% (63) 0% (08) 9% (96) 29% (32) 29% (328) 8Saw superhero movie/past year: DK/NO 3% (8) 0% (6) 6% (3) 8% () 2% (7) 4% (25) 60Avengers: Very familiar 42% (3) 28% (208) % (78) 4% (32) 0% (72) 5% (37) 738Avengers: Somewhat familiar 4% (97) 28% (88) % (78) 7% (46) 26% (75) 3% (9) 675Avengers: Not too familiar 6% (8) 2% (38) 9% (27) 8% (25) 35% () 3% (97) 37Avengers: Not at all familiar — () 4% (3) 8% (25) 2% (37) 26% (84) 50% (58) 39Avengers: Don’t Know / No Opinion 8% (6) 6% (4) 3% (3) 2% (9) 4% (0) 56% (4) 73Watch In tity War: Very likely 46% (39) 29% (204) 8% (59) 3% (23) 0% (69) 3% (23) 696Watch In tity War: Somewhat likely 4% (67) 35% (65) 5% (72) 5% (24) 8% (86) 2% (55) 469Watch In tity War: Not too likely 9% (27) 6% (52) % (35) % (35) 30% (97) 23% (73) 32Watch In tity War: Not at all likely 2% (8) 4% (23) 7% (39) % (62) 32% (74) 43% (235) 540Watch In tity War: DK/NO 3% (2) 8% (8) 6% (6) 5% (5) 28% (27) 40% (39) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_8
Table AV1_8: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Drax
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 2% (437) 9% (408) 9% (93) 8% (6) 2% (257) 3% (666) 222Gender: Male 23% (237) 22% (227) 0% (04) 8% (86) 2% (9) 25% (252) 024Gender: Female 8% (20) 6% (8) 8% (89) 7% (75) 3% (38) 38% (44) 098Age: 18-29 25% (4) 26% (5) 0% (47) 8% (37) 2% (55) 8% (80) 447Age: 30-44 30% (59) 22% (8) 0% (52) 3% (8) % (59) 23% (24) 530Age: 45-54 24% (79) 23% (77) 8% (25) 7% (24) % (35) 28% (92) 332Age: 55-64 5% (60) 8% (70) 7% (26) 7% (26) 3% (53) 40% (58) 392Age: 65+ 6% (25) 7% (28) 0% (43) 3% (56) 3% (55) 5% (23) 42Generation Z: 18-21 25% (35) 22% (3) 9% (3) 3% (8) 0% (4) 9% (27) 38Millennial: Age 22-37 27% (68) 27% (68) % (69) 5% (3) % (66) 8% (0) 62Generation X: Age 38-53 28% (44) 20% (05) 6% (33) 5% (26) 2% (65) 28% (46) 59Boomers: Age 54-72 2% (88) 4% (03) 9% (69) 9% (66) 3% (97) 43% (322) 746PID: Dem (no lean) 2% (5) 8% (34) 0% (76) 6% (42) 5% (07) 30% (222) 733PID: Ind (no lean) 23% (75) 2% (6) 8% (62) 8% (58) % (83) 29% (28) 757PID: Rep (no lean) 8% () 8% (3) 9% (55) 0% (6) 0% (66) 36% (226) 633PID/Gender: DemMen 23% (8) 22% (75) % (37) 7% (23) 6% (55) 22% (75) 346PID/Gender: DemWomen 8% (70) 5% (60) 0% (39) 5% (20) 3% (52) 38% (47) 387PID/Gender: Ind Men 26% (83) 23% (74) 9% (30) 9% (29) 0% (32) 23% (74) 32PID/Gender: Ind Women 2% (93) 20% (87) 7% (3) 7% (29) 2% (5) 33% (45) 436PID/Gender: Rep Men 20% (73) 22% (79) 0% (37) 0% (34) 9% (32) 29% (03) 357PID/Gender: Rep Women 4% (38) 3% (35) 7% (8) 0% (26) 3% (34) 45% (23) 275Ideo: Liberal (1-3) 25% (78) 22% (52) 0% (72) 6% (44) % (8) 25% (79) 705Ideo: Moderate (4) 9% (82) 23% (99) 7% (32) 9% (37) 5% (65) 28% (25) 440Ideo: Conservative (5-7) 6% (09) 6% (08) % (72) 9% (6) 0% (70) 38% (260) 68Educ: < College 2% (304) 9% (278) 9% (37) 8% (5) 3% (84) 30% (440) 459Educ: Bachelors degree 23% (96) 2% (88) 8% (36) 7% (32) % (46) 30% (30) 428Educ: Post-grad 6% (37) 8% (42) 9% (20) 6% (3) % (27) 4% (96) 235
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Table AV1_8
Table AV1_8: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Drax
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 2% (437) 9% (408) 9% (93) 8% (6) 2% (257) 3% (666) 222Income: Under 50k 20% (258) 9% (235) 8% (05) 8% (0) 3% (6) 32% (402) 262Income: 50k-100k 2% (30) 2% (29) 2% (76) 7% (45) % (67) 29% (78) 625Income: 100k+ 2% (50) 9% (44) 5% (2) 7% (5) 2% (28) 36% (85) 235Ethnicity: White 20% (325) 9% (35) 9% (53) 8% (25) 2% (96) 33% (547) 66Ethnicity: Hispanic 26% (88) 28% (94) % (38) 6% (9) % (37) 8% (6) 337Ethnicity: Afr. Am. 26% (69) 5% (40) 9% (24) 6% (6) 5% (4) 28% (75) 265Ethnicity: Other 22% (44) 27% (54) 8% (6) 0% (20) 0% (9) 22% (44) 97Relig: Protestant 6% (82) 7% (87) 8% (39) 7% (36) 2% (59) 40% (203) 506Relig: Roman Catholic 20% (78) 8% (70) 0% (40) 7% (28) 0% (39) 33% (28) 383Relig: Ath./Agn./None 25% (54) 2% (3) 7% (44) 7% (46) 4% (89) 26% (63) 626Relig: Something Else 20% (76) 22% (84) % (40) 8% (32) 2% (45) 27% (05) 383Relig: Jewish 22% (4) 2% (8) 4% (9) 0% (6) 2% (8) 29% (9) 64Relig: Evangelical 9% (04) 8% (97) % (57) 9% (48) % (59) 32% (73) 538Relig: Non-Evang. Catholics 8% (03) 7% (96) 9% (52) 6% (34) % (64) 39% (224) 573Relig: All Christian 9% (207) 7% (92) 0% (09) 7% (82) % (23) 36% (397) Relig: All Non-Christian 23% (230) 2% (26) 8% (84) 8% (78) 3% (34) 26% (267) 009Community: Urban 23% (20) 24% (29) 0% (53) 5% (29) 4% (72) 24% (27) 530Community: Suburban 20% (97) 7% (68) 8% (82) 9% (88) % (3) 34% (336) 984Community: Rural 20% (2) 8% (2) 9% (58) 7% (44) 2% (72) 33% (202) 608Employ: Private Sector 25% (64) 24% (58) 0% (63) 5% (3) % (74) 26% (72) 66Employ: Government 26% (34) 25% (33) 9% (3) 0% (3) 8% (0) 22% (29) 32Employ: Self-Employed 23% (43) 2% (39) % (2) 6% (2) % (20) 28% (5) 85Employ: Homemaker 24% (43) 9% (33) 6% () 7% (2) % (20) 33% (59) 77Employ: Student 25% (22) 29% (26) 7% (6) 9% (9) 9% (8) 2% (9) 90Employ: Retired 9% (4) 9% (40) 7% (34) 3% (6) 3% (58) 49% (226) 46Employ: Unemployed 2% (50) 2% (50) 8% (20) 5% () 20% (48) 25% (60) 24Employ: Other 23% (40) 7% (29) 4% (25) 7% (3) % (9) 28% (49) 74Military HH: Yes 23% (88) 9% (73) 9% (36) 6% (23) % (42) 32% (22) 383Military HH: No 20% (350) 9% (335) 9% (57) 8% (38) 2% (25) 3% (544) 739
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Morning ConsultTable AV1_8
Table AV1_8: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Drax
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 2% (437) 9% (408) 9% (93) 8% (6) 2% (257) 3% (666) 222RD/WT: Right Direction 2% (7) 7% (4) 0% (82) 8% (70) 2% (97) 32% (266) 827RD/WT: Wrong Track 2% (267) 2% (268) 9% () 7% (9) 2% (59) 3% (400) 295Trump Job Approve 2% (79) 6% (39) % (89) 8% (68) % (90) 33% (280) 845Trump Job Disapprove 2% (242) 2% (247) 8% (96) 7% (87) 2% (4) 30% (350) 62Trump Job Strongly Approve 2% (84) 8% (73) 0% (39) 8% (32) 0% (42) 33% (30) 400Trump Job Somewhat Approve 2% (95) 5% (67) % (50) 8% (37) % (48) 34% (50) 446Trump Job Somewhat Disapprove 9% (55) 28% (82) 0% (28) 5% (5) 8% (22) 3% (90) 293Trump Job Strongly Disapprove 2% (87) 9% (64) 8% (68) 8% (72) 4% (9) 30% (259) 870#1 Issue: Economy 2% (37) 2% (35) % (67) 6% (40) 3% (86) 27% (75) 639#1 Issue: Security 6% (69) 8% (78) 0% (42) % (45) % (46) 34% (44) 423#1 Issue: Health Care 9% (57) 23% (68) 6% (8) 9% (28) 0% (30) 33% (99) 300#1 Issue: Medicare / Social Security 8% (52) 7% (22) 8% (22) 9% (26) 4% (40) 44% (28) 290#1 Issue: Women’s Issues 23% (24) 28% (30) 4% (5) 4% (4) 5% (6) 5% (5) 05#1 Issue: Education 34% (62) 2% (39) 7% (2) 4% (6) 7% (3) 28% (53) 85#1 Issue: Energy 22% (8) 24% (9) 3% (0) 6% (5) 6% (3) 9% (5) 79#1 Issue: Other 8% (8) 9% (9) 7% (7) 6% (6) 3% (3) 37% (38) 02016 Vote: Democrat Hillary Clinton 2% (47) 8% (24) 9% (6) 7% (46) 3% (90) 32% (225) 6942016 Vote: Republican Donald Trump 8% (24) 7% (3) 9% (64) 9% (60) 0% (7) 37% (249) 682016 Vote: Someone else 24% (46) 22% (42) 5% (0) 6% (2) 2% (23) 3% (6) 932012 Vote: Barack Obama 23% (92) 6% (36) 8% (72) 6% (55) 4% (9) 33% (279) 8522012 Vote: Mitt Romney 5% (78) 7% (88) 9% (47) 8% (4) % (56) 39% (20) 52012 Vote: Other 27% (26) 9% (9) 4% (4) 3% (3) % () 36% (36) 992012 Vote: Didn’t Vote 2% (4) 27% (74) % (70) 8% (52) % (70) 23% (48) 6554-Region: Northeast 7% (66) 8% (69) 8% (32) 9% (32) 6% (60) 3% (9) 3804-Region: Midwest 9% (86) 20% (90) 9% (4) 6% (27) 2% (54) 33% (49) 4464-Region: South 24% (89) 8% (45) 8% (62) 8% (63) 0% (8) 32% (255) 7954-Region: West 9% (96) 2% (04) 2% (58) 8% (38) 2% (6) 29% (43) 502Favorable of Trump 20% (68) 8% (53) 0% (90) 8% (70) % (96) 33% (284) 860Unfavorable of Trump 2% (24) 2% (247) 8% (92) 7% (83) 3% (52) 29% (338) 52
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29
Table AV1_8
Table AV1_8: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Drax
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 2% (437) 9% (408) 9% (93) 8% (6) 2% (257) 3% (666) 222Very Favorable of Trump 20% (9) 7% (76) 0% (46) 8% (38) % (5) 33% (46) 448Somewhat Favorable of Trump 9% (77) 9% (77) % (44) 8% (32) % (45) 33% (38) 42Somewhat Unfavorable of Trump 22% (46) 26% (54) 8% (7) % (23) 9% (8) 23% (48) 207Very Unfavorable of Trump 2% (94) 20% (92) 8% (75) 6% (60) 4% (34) 3% (290) 946Comic Book Fan: Yes 35% (256) 28% (202) 9% (63) 6% (46) 9% (63) 3% (94) 722Comic Book Fan: No 2% (46) 4% (65) 9% (03) 9% (09) 4% (64) 4% (480) 67Comic Book Fan: Don’t Know / No Opinion 5% (35) 8% (42) 2% (27) 3% (6) 3% (30) 40% (92) 233Superhero movie fan: Yes 33% (394) 29% (343) 0% (3) 6% (68) 9% () 3% (56) 86Superhero movie fan: No 4% (29) 6% (50) 8% (64) % (88) 6% (2) 55% (424) 776Superhero movie fan: Don’t Know / No Opinion 9% (4) 9% (5) 0% (6) 3% (5) 5% (24) 53% (85) 60Saw superhero movie/past year: Yes 34% (38) 29% (269) % (04) 5% (50) 0% (9) 2% (2) 944Saw superhero movie/past year: No 0% (2) % (28) 7% (8) 0% (07) 5% (63) 47% (527) 8Saw superhero movie/past year: DK/NO 3% (8) 9% (2) 2% (7) 5% (3) 5% (3) 46% (27) 60Avengers: Very familiar 40% (293) 32% (234) 9% (65) 4% (33) 7% (55) 8% (58) 738Avengers: Somewhat familiar 9% (27) 2% (43) % (77) 8% (52) 4% (96) 27% (80) 675Avengers: Not too familiar 4% (2) 6% (9) 9% (29) 9% (28) 7% (55) 55% (74) 37Avengers: Not at all familiar — () 3% (0) 5% (5) 2% (38) 4% (43) 66% (22) 39Avengers: Don’t Know / No Opinion 7% (5) 4% (3) 9% (7) 2% (9) 0% (7) 57% (42) 73Watch In tity War: Very likely 43% (298) 32% (223) 9% (62) 4% (27) 7% (46) 6% (40) 696Watch In tity War: Somewhat likely 2% (00) 26% (20) 3% (62) 7% (33) 2% (58) 20% (96) 469Watch In tity War: Not too likely 7% (24) 4% (43) 2% (37) % (37) 7% (56) 39% (24) 32Watch In tity War: Not at all likely % (8) 3% (4) 4% (24) % (60) 4% (76) 67% (360) 540Watch In tity War: DK/NO 9% (8) 9% (9) 8% (8) 5% (4) 22% (2) 48% (46) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_9
Table AV1_9: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Gamora
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 22% (463) 20% (42) 8% (73) 6% (8) 3% (266) 32% (68) 222Gender: Male 23% (239) 2% (29) % (7) 7% (7) % (7) 26% (262) 024Gender: Female 20% (225) 8% (202) 5% (57) 4% (47) 4% (49) 38% (49) 098Age: 18-29 32% (45) 23% (04) 0% (45) 4% (9) 3% (60) 7% (74) 447Age: 30-44 28% (49) 26% (38) 7% (39) 4% (20) % (60) 23% (23) 530Age: 45-54 23% (75) 24% (80) 5% (8) 5% (8) 2% (4) 30% (0) 332Age: 55-64 4% (54) 7% (68) 9% (36) 5% (9) 3% (50) 42% (65) 392Age: 65+ 9% (40) 7% (3) 8% (35) 0% (42) 3% (55) 52% (28) 42Generation Z: 18-21 28% (39) 2% (29) 2% (7) 7% (9) 4% (20) 8% (24) 38Millennial: Age 22-37 32% (94) 26% (59) 0% (62) 4% (22) 2% (72) 7% (03) 62Generation X: Age 38-53 25% (30) 24% (25) 5% (24) 4% (2) 2% (64) 30% (55) 59Boomers: Age 54-72 3% (98) 4% (05) 8% (59) 7% (49) 3% (96) 46% (340) 746PID: Dem (no lean) 20% (47) 22% (59) 9% (68) 6% (44) 2% (9) 3% (224) 733PID: Ind (no lean) 26% (95) 2% (6) 6% (42) 5% (4) 2% (94) 29% (223) 757PID: Rep (no lean) 9% (2) 6% (0) 0% (63) 5% (33) 3% (8) 37% (234) 633PID/Gender: DemMen 22% (77) 2% (73) 4% (49) 8% (29) 2% (4) 22% (77) 346PID/Gender: DemWomen 8% (70) 22% (86) 5% (9) 4% (5) 3% (50) 38% (47) 387PID/Gender: Ind Men 26% (83) 25% (82) 7% (23) 6% (9) % (36) 24% (78) 32PID/Gender: Ind Women 26% (2) 8% (80) 4% (9) 5% (22) 3% (58) 33% (45) 436PID/Gender: Rep Men 22% (79) 8% (65) 2% (44) 7% (23) % (40) 30% (07) 357PID/Gender: Rep Women 5% (42) 3% (36) 7% (9) 4% (0) 5% (4) 46% (27) 275Ideo: Liberal (1-3) 26% (86) 22% (57) 0% (73) 4% (3) 2% (86) 24% (72) 705Ideo: Moderate (4) 20% (88) 25% (09) 6% (25) 6% (28) 3% (57) 30% (32) 440Ideo: Conservative (5-7) 8% (20) 6% (07) 9% (64) 6% (42) 2% (84) 39% (264) 68Educ: < College 23% (330) 20% (292) 8% (24) 6% (83) 2% (75) 3% (456) 459Educ: Bachelors degree 2% (92) 2% (88) 8% (33) 6% (24) 3% (57) 3% (34) 428Educ: Post-grad 8% (42) 8% (4) 7% (7) 4% (0) 4% (34) 39% (9) 235
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Table AV1_9
Table AV1_9: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Gamora
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 22% (463) 20% (42) 8% (73) 6% (8) 3% (266) 32% (68) 222Income: Under 50k 23% (288) 20% (247) 8% (00) 6% (70) 2% (46) 33% (4) 262Income: 50k-100k 2% (33) 2% (33) 0% (6) 6% (36) 4% (85) 28% (78) 625Income: 100k+ 8% (42) 8% (42) 5% (2) 5% (2) 5% (35) 39% (93) 235Ethnicity: White 20% (334) 20% (333) 8% (34) 5% (89) 3% (20) 34% (560) 66Ethnicity: Hispanic 27% (90) 26% (89) 4% (47) 5% (5) 0% (34) 8% (6) 337Ethnicity: Afr. Am. 3% (82) 4% (38) 6% (7) 4% () 3% (35) 3% (82) 265Ethnicity: Other 24% (47) 25% (50) % (22) 9% (8) % (2) 20% (39) 97Relig: Protestant 8% (93) 4% (69) 8% (43) 5% (27) 4% (70) 40% (204) 506Relig: Roman Catholic 6% (63) 20% (77) 9% (34) 7% (27) 2% (45) 36% (37) 383Relig: Ath./Agn./None 25% (57) 24% (47) 7% (4) 5% (28) 3% (83) 27% (69) 626Relig: Something Else 24% (93) 2% (82) 7% (28) 6% (25) % (42) 30% (3) 383Relig: Jewish 20% (3) 5% (0) 6% (0) 5% (3) 5% (9) 29% (9) 64Relig: Evangelical 2% (2) 9% (0) 0% (53) 7% (40) 2% (64) 3% (67) 538Relig: Non-Evang. Catholics 8% (0) 6% (90) 9% (50) 4% (25) 3% (76) 40% (230) 573Relig: All Christian 9% (23) 7% (9) 9% (03) 6% (65) 3% (40) 36% (398) Relig: All Non-Christian 25% (249) 23% (230) 7% (70) 5% (53) 2% (25) 28% (282) 009Community: Urban 25% (3) 9% (00) 3% (68) 6% (33) 3% (70) 24% (28) 530Community: Suburban 20% (94) 22% (23) 7% (65) 5% (5) 2% (8) 35% (343) 984Community: Rural 23% (38) 8% (08) 7% (40) 5% (33) 3% (78) 35% (2) 608Employ: Private Sector 26% (74) 23% (53) 8% (54) 5% (35) 0% (69) 27% (76) 66Employ: Government 27% (35) 28% (36) % (5) 4% (5) % (5) 9% (26) 32Employ: Self-Employed 24% (44) 20% (37) 0% (9) 5% (8) 6% (29) 26% (48) 85Employ: Homemaker 25% (45) 24% (43) 4% (7) 2% (4) 7% (30) 27% (48) 77Employ: Student 30% (27) 23% (2) % (0) 6% (5) 0% (9) 20% (9) 90Employ: Retired 0% (47) % (49) 7% (33) 9% (4) 3% (58) 5% (233) 46Employ: Unemployed 8% (42) 23% (55) 8% (9) 5% () 5% (35) 33% (78) 24Employ: Other 29% (50) 5% (26) 9% (6) 5% (8) 2% (2) 30% (53) 74Military HH: Yes 23% (88) 9% (74) 8% (32) 5% (2) % (4) 33% (26) 383Military HH: No 22% (375) 20% (347) 8% (4) 6% (97) 3% (225) 32% (555) 739
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Morning ConsultTable AV1_9
Table AV1_9: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Gamora
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 22% (463) 20% (42) 8% (73) 6% (8) 3% (266) 32% (68) 222RD/WT: Right Direction 22% (85) 6% (33) 0% (83) 6% (47) 2% (95) 34% (284) 827RD/WT: Wrong Track 2% (278) 22% (288) 7% (90) 5% (7) 3% (7) 3% (397) 295Trump Job Approve 2% (76) 9% (58) 9% (76) 6% (52) 2% (98) 34% (285) 845Trump Job Disapprove 23% (262) 2% (245) 8% (88) 5% (6) 3% (54) 30% (354) 62Trump Job Strongly Approve 2% (84) 8% (73) 9% (35) 7% (27) 0% (4) 35% (39) 400Trump Job Somewhat Approve 2% (92) 9% (85) 9% (4) 6% (26) 3% (56) 33% (46) 446Trump Job Somewhat Disapprove 25% (73) 2% (6) 6% (8) 5% (5) 4% (42) 28% (83) 293Trump Job Strongly Disapprove 22% (88) 2% (83) 8% (70) 5% (47) 3% () 3% (270) 870#1 Issue: Economy 22% (43) 23% (48) 7% (48) 5% (35) 3% (8) 29% (84) 639#1 Issue: Security 8% (78) 8% (75) 9% (40) 7% (29) 3% (55) 34% (46) 423#1 Issue: Health Care 24% (7) 7% (52) 7% (22) 6% (8) 4% (4) 32% (96) 300#1 Issue: Medicare / Social Security 4% (42) 2% (34) 0% (28) 6% (8) 3% (36) 45% (32) 290#1 Issue: Women’s Issues 35% (36) 2% (22) 9% (9) 5% (5) 0% (0) 2% (22) 05#1 Issue: Education 32% (60) 22% (4) 5% (9) 3% (5) 8% (5) 30% (55) 85#1 Issue: Energy 22% (7) 29% (23) 8% (6) 3% (2) 22% (8) 7% (3) 79#1 Issue: Other 6% (6) 25% (25) % () 6% (6) 0% (0) 32% (32) 02016 Vote: Democrat Hillary Clinton 22% (53) 2% (42) 7% (49) 6% (42) 3% (88) 32% (29) 6942016 Vote: Republican Donald Trump 9% (29) 8% (23) 8% (53) 6% (38) 2% (80) 38% (257) 682016 Vote: Someone else 23% (44) 9% (38) 8% (6) 2% (5) 8% (35) 29% (56) 932012 Vote: Barack Obama 23% (93) 9% (59) 8% (64) 4% (34) 4% (7) 33% (284) 8522012 Vote: Mitt Romney 4% (7) 8% (90) 8% (43) 6% (33) 2% (62) 4% (22) 52012 Vote: Other 2% (2) 7% (6) 6% (6) 9% (9) 3% (3) 35% (35) 992012 Vote: Didn’t Vote 27% (78) 23% (54) 9% (60) 6% (4) % (74) 23% (48) 6554-Region: Northeast 20% (76) 7% (63) 9% (36) 6% (24) 2% (47) 35% (33) 3804-Region: Midwest 23% (0) 8% (8) 7% (30) 4% (8) 6% (7) 33% (45) 4464-Region: South 24% (90) 20% (6) 7% (55) 6% (45) % (85) 32% (258) 7954-Region: West 9% (96) 23% (6) 0% (52) 6% (30) 2% (63) 29% (45) 502Favorable of Trump 2% (77) 8% (5) 0% (82) 6% (54) % (97) 35% (299) 860Unfavorable of Trump 22% (25) 23% (26) 7% (84) 5% (62) 3% (54) 30% (340) 52
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Table AV1_9
Table AV1_9: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Gamora
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 22% (463) 20% (42) 8% (73) 6% (8) 3% (266) 32% (68) 222Very Favorable of Trump 2% (95) 8% (8) 9% (42) 6% (28) 0% (45) 35% (58) 448Somewhat Favorable of Trump 20% (83) 7% (70) 0% (40) 6% (26) 3% (52) 34% (4) 42Somewhat Unfavorable of Trump 26% (54) 27% (55) 4% (9) 6% (2) 5% (32) 22% (45) 207Very Unfavorable of Trump 2% (97) 22% (206) 8% (75) 5% (50) 3% (22) 3% (296) 946Comic Book Fan: Yes 36% (26) 28% (202) 9% (62) 4% (29) 0% (73) 3% (95) 722Comic Book Fan: No 3% (56) 5% (74) 7% (87) 7% (84) 4% (64) 43% (500) 67Comic Book Fan: Don’t Know / No Opinion 20% (46) 9% (45) 0% (24) 2% (4) 2% (28) 37% (85) 233Superhero movie fan: Yes 35% (43) 30% (357) 8% (98) 3% (32) 9% (06) 5% (79) 86Superhero movie fan: No 4% (3) 6% (47) 8% (63) 0% (80) 7% (28) 55% (427) 776Superhero movie fan: Don’t Know / No Opinion 2% (9) % (7) 7% (2) 3% (5) 20% (3) 47% (75) 60Saw superhero movie/past year: Yes 36% (343) 29% (276) 0% (93) 2% (22) 0% (95) 2% (4) 944Saw superhero movie/past year: No 0% (09) 2% (36) 7% (75) 8% (93) 4% (62) 49% (544) 8Saw superhero movie/past year: DK/NO 8% () 6% (0) 8% (5) 4% (3) 5% (9) 39% (23) 60Avengers: Very familiar 42% (32) 30% (225) 9% (66) 4% (30) 7% (49) 8% (57) 738Avengers: Somewhat familiar 9% (26) 24% (60) 8% (57) 4% (28) 8% (9) 27% (85) 675Avengers: Not too familiar 5% (5) 9% (27) 8% (25) 7% (2) 7% (53) 56% (77) 37Avengers: Not at all familiar % (4) 2% (7) 6% (9) 0% (32) % (35) 69% (22) 39Avengers: Don’t Know / No Opinion 0% (7) 3% (2) 8% (6) 9% (7) 3% (0) 57% (42) 73Watch In tity War: Very likely 46% (322) 3% (27) 9% (62) 3% (8) 6% (45) 5% (33) 696Watch In tity War: Somewhat likely 2% (96) 30% (4) 9% (40) 4% (9) 4% (63) 23% (09) 469Watch In tity War: Not too likely 6% (2) 2% (39) % (36) 9% (29) 20% (63) 4% (32) 32Watch In tity War: Not at all likely 2% (3) 4% (2) 5% (27) 9% (50) 4% (76) 65% (354) 540Watch In tity War: DK/NO 2% () 4% (4) 9% (8) % () 20% (9) 55% (52) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_10
Table AV1_10: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Groot
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 35% (75) 6% (343) 6% (29) 5% () 4% (29) 23% (498) 222Gender: Male 34% (344) 8% (88) 8% (84) 7% (7) 2% (24) 2% (22) 024Gender: Female 37% (406) 4% (55) 4% (45) 4% (39) 5% (67) 26% (286) 098Age: 18-29 53% (236) 6% (70) 7% (3) 5% (20) 2% (54) 8% (36) 447Age: 30-44 44% (232) 20% (08) 3% (5) 3% (4) 5% (8) 5% (80) 530Age: 45-54 38% (25) 8% (60) 8% (25) 5% (7) 3% (42) 9% (63) 332Age: 55-64 26% (02) 4% (54) 8% (3) 5% (20) 4% (56) 33% (29) 392Age: 65+ 3% (56) 2% (50) 6% (26) 9% (39) 4% (59) 45% (9) 42Generation Z: 18-21 5% (7) 22% (30) 7% (9) % (2) 9% (3) 9% (2) 38Millennial: Age 22-37 5% (34) 7% (03) 5% (3) 5% (28) 2% (75) 0% (6) 62Generation X: Age 38-53 37% (93) 9% (98) 5% (27) 4% (2) 6% (85) 8% (95) 59Boomers: Age 54-72 22% (65) 4% (04) 7% (54) 6% (45) 4% (04) 37% (274) 746PID: Dem (no lean) 36% (263) 9% (39) 5% (39) 4% (30) 3% (96) 23% (66) 733PID: Ind (no lean) 40% (299) 6% (8) 6% (43) 5% (37) 3% (00) 2% (59) 757PID: Rep (no lean) 30% (88) 4% (86) 7% (47) 7% (44) 5% (95) 27% (72) 633PID/Gender: DemMen 33% (2) 23% (79) 7% (23) 6% (22) 5% (50) 7% (58) 346PID/Gender: DemWomen 39% (5) 5% (59) 4% (6) 2% (7) 2% (46) 28% (08) 387PID/Gender: Ind Men 38% (23) 7% (53) 8% (26) 6% (8) 0% (33) 2% (68) 32PID/Gender: Ind Women 40% (76) 5% (65) 4% (7) 4% (9) 5% (67) 2% (92) 436PID/Gender: Rep Men 30% (09) 5% (55) 0% (35) 9% (3) % (40) 24% (86) 357PID/Gender: Rep Women 29% (79) % (3) 4% (2) 5% (3) 20% (54) 3% (86) 275Ideo: Liberal (1-3) 38% (265) 2% (45) 8% (53) 3% (24) 3% (94) 8% (24) 705Ideo: Moderate (4) 37% (62) 4% (6) 5% (24) 6% (28) 5% (66) 22% (98) 440Ideo: Conservative (5-7) 30% (207) 3% (87) 6% (44) 7% (5) 3% (86) 30% (206) 68Educ: < College 36% (532) 7% (242) 6% (8) 5% (72) 4% (207) 22% (323) 459Educ: Bachelors degree 36% (56) 5% (63) 6% (26) 7% (29) 3% (55) 24% (0) 428Educ: Post-grad 27% (62) 6% (38) 9% (22) 4% (0) 2% (29) 32% (75) 235
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Table AV1_10
Table AV1_10: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Groot
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 35% (75) 6% (343) 6% (29) 5% () 4% (29) 23% (498) 222Income: Under 50k 36% (455) 6% (200) 6% (7) 5% (62) 4% (77) 23% (296) 262Income: 50k-100k 37% (228) 7% (04) 7% (44) 6% (35) 3% (8) 2% (33) 625Income: 100k+ 29% (68) 6% (39) 6% (4) 6% (3) 4% (33) 29% (69) 235Ethnicity: White 35% (580) 6% (264) 6% (05) 5% (82) 3% (223) 24% (406) 66Ethnicity: Hispanic 42% (42) 24% (80) 8% (28) 4% (2) 4% (49) 8% (27) 337Ethnicity: Afr. Am. 39% (04) 3% (34) 2% (5) 8% (2) 5% (39) 24% (62) 265Ethnicity: Other 34% (67) 23% (45) 9% (8) 4% (8) 5% (29) 5% (29) 97Relig: Protestant 27% (35) 4% (7) 7% (34) 6% (29) 6% (8) 3% (56) 506Relig: Roman Catholic 33% (28) 8% (69) 7% (28) 5% (20) % (42) 25% (96) 383Relig: Ath./Agn./None 42% (264) 6% (98) 5% (3) 4% (24) 6% (03) 7% (07) 626Relig: Something Else 35% (33) 8% (69) 5% (20) 5% (2) 3% (49) 24% (9) 383Relig: Jewish 29% (9) 7% () 6% (4) 8% (5) 4% (9) 26% (7) 64Relig: Evangelical 33% (75) 7% (92) 8% (4) 8% (45) % (57) 24% (27) 538Relig: Non-Evang. Catholics 3% (79) 4% (83) 6% (36) 4% (22) 4% (8) 30% (73) 573Relig: All Christian 32% (354) 6% (75) 7% (78) 6% (67) 2% (38) 27% (300) Relig: All Non-Christian 39% (396) 7% (68) 5% (5) 4% (44) 5% (52) 20% (97) 009Community: Urban 35% (88) 2% (0) 6% (30) 6% (30) 4% (73) 9% (00) 530Community: Suburban 37% (36) 4% (42) 6% (57) 5% (47) 4% (35) 25% (242) 984Community: Rural 33% (202) 5% (9) 7% (42) 6% (34) 4% (83) 26% (56) 608Employ: Private Sector 38% (255) 8% (2) 6% (42) 5% (3) 3% (84) 9% (28) 66Employ: Government 36% (48) 25% (33) 0% (3) 4% (5) 8% () 7% (22) 32Employ: Self-Employed 38% (70) 20% (38) 8% (5) 6% () 4% (25) 5% (27) 85Employ: Homemaker 43% (76) 3% (23) 3% (5) 7% (3) 5% (27) 9% (34) 77Employ: Student 57% (52) 5% (3) 6% (5) 6% (6) 7% (7) 9% (8) 90Employ: Retired 8% (84) % (52) 6% (29) 7% (34) 5% (67) 42% (94) 46Employ: Unemployed 39% (93) 7% (42) 4% () 2% (4) 20% (48) 8% (43) 24Employ: Other 42% (73) 2% (2) 5% (9) 4% (7) 3% (22) 23% (4) 74Military HH: Yes 33% (26) 9% (73) 5% (20) 6% (24) 3% (48) 24% (92) 383Military HH: No 36% (624) 5% (270) 6% (09) 5% (87) 4% (243) 23% (406) 739
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Morning ConsultTable AV1_10
Table AV1_10: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Groot
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 35% (75) 6% (343) 6% (29) 5% () 4% (29) 23% (498) 222RD/WT: Right Direction 33% (270) 4% (9) 7% (55) 5% (42) 4% (8) 27% (222) 827RD/WT: Wrong Track 37% (48) 7% (224) 6% (74) 5% (69) 3% (72) 2% (276) 295Trump Job Approve 33% (279) 4% (20) 7% (59) 6% (53) 3% () 26% (224) 845Trump Job Disapprove 37% (432) 8% (205) 6% (67) 5% (56) 3% (55) 2% (247) 62Trump Job Strongly Approve 33% (30) 4% (57) 6% (26) 6% (23) 3% (53) 28% (0) 400Trump Job Somewhat Approve 33% (48) 4% (63) 7% (33) 7% (29) 3% (58) 25% (4) 446Trump Job Somewhat Disapprove 37% (08) 23% (67) 6% (8) 4% () 0% (29) 20% (60) 293Trump Job Strongly Disapprove 37% (324) 6% (38) 6% (49) 5% (45) 4% (26) 22% (87) 870#1 Issue: Economy 36% (23) 8% (3) 4% (28) 6% (36) 5% (95) 2% (37) 639#1 Issue: Security 27% (6) 8% (75) 8% (34) 8% (32) 4% (59) 25% (07) 423#1 Issue: Health Care 35% (06) 5% (45) 7% (20) 7% (2) 2% (37) 24% (7) 300#1 Issue: Medicare / Social Security 26% (74) % (33) 6% (8) 5% (4) 4% (4) 38% (0) 290#1 Issue: Women’s Issues 55% (58) 22% (23) 3% (3) 2% (2) 2% (2) 6% (6) 05#1 Issue: Education 54% (0) 3% (23) 5% (9) % (2) 0% (9) 7% (3) 85#1 Issue: Energy 45% (35) 8% (4) 6% (5) % () 8% (4) 2% (9) 79#1 Issue: Other 29% (29) 6% (6) % () 3% (3) 4% (4) 27% (27) 02016 Vote: Democrat Hillary Clinton 36% (250) 6% (2) 5% (33) 6% (43) 4% (97) 23% (58) 6942016 Vote: Republican Donald Trump 29% (94) 6% (08) 7% (45) 6% (4) 4% (93) 29% (99) 682016 Vote: Someone else 36% (69) 4% (28) 8% (5) 4% (8) 5% (29) 23% (44) 932012 Vote: Barack Obama 36% (304) 6% (38) 4% (37) 5% (42) 4% (7) 25% (25) 8522012 Vote: Mitt Romney 26% (3) 3% (66) 7% (36) 7% (36) 7% (85) 3% (57) 52012 Vote: Other 3% (3) 5% (5) 7% (7) 8% (8) 2% (2) 26% (26) 992012 Vote: Didn’t Vote 44% (286) 9% (23) 7% (47) 4% (24) 2% (77) 5% (98) 6554-Region: Northeast 3% (8) 4% (55) 6% (24) 6% (24) 7% (66) 24% (92) 3804-Region: Midwest 34% (52) 4% (63) 5% (23) 5% (23) 8% (79) 24% (06) 4464-Region: South 37% (292) 8% (40) 5% (44) 6% (47) 0% (76) 25% (97) 7954-Region: West 38% (89) 7% (85) 8% (38) 3% (8) 4% (69) 20% (03) 502Favorable of Trump 32% (275) 5% (26) 8% (66) 6% (49) 3% (4) 27% (23) 860Unfavorable of Trump 38% (433) 8% (2) 5% (60) 5% (55) 4% (6) 20% (232) 52
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Table AV1_10
Table AV1_10: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Groot
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 35% (75) 6% (343) 6% (29) 5% () 4% (29) 23% (498) 222Very Favorable of Trump 3% (38) 5% (66) 7% (32) 5% (24) 4% (6) 28% (28) 448Somewhat Favorable of Trump 33% (37) 5% (60) 8% (34) 6% (25) 3% (53) 25% (04) 42Somewhat Unfavorable of Trump 36% (75) 24% (50) 9% (8) 6% (2) 0% (2) 5% (3) 207Very Unfavorable of Trump 38% (358) 7% (6) 4% (4) 5% (44) 5% (40) 2% (20) 946Comic Book Fan: Yes 5% (365) 2% (55) 7% (52) 5% (33) 8% (55) 8% (6) 722Comic Book Fan: No 26% (306) 3% (5) 6% (67) 6% (70) 7% (98) 32% (375) 67Comic Book Fan: Don’t Know / No Opinion 34% (79) 6% (37) 4% (0) 3% (8) 6% (37) 27% (62) 233Superhero movie fan: Yes 53% (627) 2% (245) 6% (76) 3% (4) 9% (02) 8% (94) 86Superhero movie fan: No % (87) % (84) 6% (44) 8% (65) 20% (58) 44% (338) 776Superhero movie fan: Don’t Know / No Opinion 23% (37) 8% (3) 5% (8) 3% (5) 9% (3) 4% (66) 60Saw superhero movie/past year: Yes 55% (522) 9% (80) 7% (67) 3% (30) 9% (87) 6% (57) 944Saw superhero movie/past year: No 9% (24) 3% (48) 5% (60) 7% (80) 8% (98) 37% (48) 8Saw superhero movie/past year: DK/NO 25% (5) 24% (4) 3% (2) 3% (2) 8% (5) 38% (23) 60Avengers: Very familiar 63% (465) 8% (35) 6% (4) 4% (28) 6% (43) 4% (27) 738Avengers: Somewhat familiar 35% (237) 2% (42) 8% (53) 4% (27) 6% (05) 6% () 675Avengers: Not too familiar 9% (29) 5% (47) 7% (2) 6% (2) 23% (73) 40% (26) 37Avengers: Not at all familiar 4% (2) 5% (5) 4% (2) 9% (29) 8% (57) 6% (93) 39Avengers: Don’t Know / No Opinion % (8) 7% (5) 3% (2) 8% (6) 6% (2) 55% (40) 73Watch In tity War: Very likely 68% (473) 6% (4) 5% (33) 2% (5) 5% (33) 4% (28) 696Watch In tity War: Somewhat likely 35% (65) 28% (3) 9% (44) 4% (8) 4% (64) 0% (47) 469Watch In tity War: Not too likely 2% (69) 4% (45) 8% (26) 8% (25) 2% (67) 28% (89) 32Watch In tity War: Not at all likely 5% (29) 7% (38) 4% (23) 0% (52) 2% (2) 53% (286) 540Watch In tity War: DK/NO 6% (5) 6% (5) 3% (2) % () 6% (5) 49% (47) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_11
Table AV1_11: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Hawkeye
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 23% (479) 25% (537) 8% (62) 5% (00) 4% (294) 26% (549) 222Gender: Male 23% (232) 29% (298) 9% (9) 6% (59) 3% (29) 2% (24) 024Gender: Female 22% (247) 22% (240) 6% (7) 4% (4) 5% (64) 3% (336) 098Age: 18-29 29% (29) 3% (37) 0% (43) 5% (20) 4% (62) 3% (56) 447Age: 30-44 27% (42) 29% (52) 9% (48) 3% (7) 4% (76) 8% (95) 530Age: 45-54 29% (97) 25% (83) 6% (20) 5% (5) 0% (34) 25% (83) 332Age: 55-64 7% (67) 25% (99) 7% (28) 4% (5) 4% (55) 33% (27) 392Age: 65+ % (45) 6% (66) 6% (24) 8% (32) 6% (66) 45% (88) 42Generation Z: 18-21 22% (30) 28% (39) 0% (4) 6% (8) 5% (2) 9% (26) 38Millennial: Age 22-37 29% (79) 32% (95) 0% (60) 4% (26) 3% (77) 2% (74) 62Generation X: Age 38-53 29% (49) 26% (34) 6% (33) 3% (5) 3% (67) 23% (22) 59Boomers: Age 54-72 5% (4) 2% (54) 6% (48) 5% (40) 5% (0) 37% (279) 746PID: Dem (no lean) 2% (57) 27% (20) 8% (6) 4% (28) 4% (00) 25% (86) 733PID: Ind (no lean) 25% (92) 25% (88) 8% (60) 5% (37) 4% (02) 23% (77) 757PID: Rep (no lean) 2% (30) 23% (49) 6% (4) 6% (35) 4% (9) 29% (86) 633PID/Gender: DemMen 23% (78) 3% (07) % (38) 4% (4) 2% (42) 9% (67) 346PID/Gender: DemWomen 20% (79) 24% (94) 6% (23) 4% (4) 5% (59) 3% (9) 387PID/Gender: Ind Men 26% (82) 29% (93) 7% (23) 7% (2) 3% (42) 9% (60) 32PID/Gender: Ind Women 25% (0) 22% (95) 9% (37) 4% (6) 4% (60) 27% (7) 436PID/Gender: Rep Men 20% (72) 27% (98) 9% (3) 7% (24) 3% (46) 24% (87) 357PID/Gender: Rep Women 2% (58) 9% (5) 4% (0) 4% () 6% (45) 36% (00) 275Ideo: Liberal (1-3) 24% (70) 29% (205) 0% (69) 4% (28) % (75) 22% (58) 705Ideo: Moderate (4) 20% (90) 26% (6) 6% (28) 6% (26) 7% (76) 24% (04) 440Ideo: Conservative (5-7) 2% (40) 22% (46) 7% (48) 6% (42) 4% (94) 3% (20) 68Educ: < College 25% (358) 25% (363) 8% (0) 5% (69) 4% (99) 25% (359) 459Educ: Bachelors degree 20% (85) 26% (3) 9% (39) 5% (22) 4% (6) 25% (07) 428Educ: Post-grad 5% (36) 26% (6) 5% (3) 4% (9) 4% (34) 35% (83) 235
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Table AV1_11
Table AV1_11: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Hawkeye
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 23% (479) 25% (537) 8% (62) 5% (00) 4% (294) 26% (549) 222Income: Under 50k 23% (295) 24% (305) 8% (97) 5% (69) 3% (67) 26% (328) 262Income: 50k-100k 22% (38) 28% (74) 7% (45) 4% (22) 5% (96) 24% (50) 625Income: 100k+ 9% (46) 25% (59) 8% (20) 4% (9) 3% (30) 30% (7) 235Ethnicity: White 2% (356) 24% (404) 7% (23) 5% (80) 4% (237) 28% (460) 66Ethnicity: Hispanic 28% (94) 37% (26) 6% (9) 4% (3) 2% (40) 3% (45) 337Ethnicity: Afr. Am. 25% (66) 27% (72) 0% (26) 4% (0) 3% (34) 2% (56) 265Ethnicity: Other 29% (56) 3% (6) 6% (3) 5% () 2% (23) 7% (33) 97Relig: Protestant 8% (94) 23% (6) 5% (25) 4% (2) 5% (77) 35% (75) 506Relig: Roman Catholic 22% (83) 25% (95) 7% (28) 6% (22) 3% (49) 27% (05) 383Relig: Ath./Agn./None 2% (30) 29% (83) 9% (55) 5% (28) 5% (92) 22% (38) 626Relig: Something Else 26% (00) 26% (0) 8% (3) 6% (2) 3% (49) 2% (8) 383Relig: Jewish 2% (3) 20% (3) 8% (5) 9% (6) 4% (9) 29% (9) 64Relig: Evangelical 26% (4) 22% (2) 8% (4) 5% (27) 2% (67) 26% (4) 538Relig: Non-Evang. Catholics 9% (08) 23% (33) 6% (35) 4% (24) 5% (86) 33% (88) 573Relig: All Christian 22% (249) 23% (253) 7% (76) 5% (5) 4% (53) 30% (329) Relig: All Non-Christian 23% (230) 28% (284) 9% (86) 5% (50) 4% (4) 22% (29) 009Community: Urban 24% (29) 30% (6) 9% (47) 5% (28) 3% (68) 8% (98) 530Community: Suburban 2% (209) 25% (24) 7% (69) 5% (47) 6% (53) 27% (265) 984Community: Rural 23% (4) 22% (35) 8% (46) 4% (26) 2% (73) 3% (87) 608Employ: Private Sector 26% (70) 27% (82) 8% (54) 3% (23) 4% (90) 22% (43) 66Employ: Government 34% (44) 3% (40) 8% () 7% (9) 8% () 2% (6) 32Employ: Self-Employed 8% (34) 29% (54) 2% (22) 5% (9) 9% (36) 7% (3) 85Employ: Homemaker 29% (5) 2% (36) 4% (7) 5% (8) 2% (2) 30% (53) 77Employ: Student 26% (24) 24% (22) 0% (9) 2% () 5% (4) 22% (20) 90Employ: Retired % (52) 20% (93) 6% (25) 6% (29) 5% (67) 42% (95) 46Employ: Unemployed 24% (57) 26% (6) 9% (22) 6% (3) 5% (36) 2% (5) 24Employ: Other 27% (47) 28% (49) 6% () 4% (7) 2% (20) 23% (40) 74Military HH: Yes 23% (86) 26% (00) 7% (29) 4% (7) 2% (46) 28% (05) 383Military HH: No 23% (393) 25% (438) 8% (34) 5% (84) 4% (248) 26% (444) 739
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Morning ConsultTable AV1_11
Table AV1_11: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Hawkeye
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 23% (479) 25% (537) 8% (62) 5% (00) 4% (294) 26% (549) 222RD/WT: Right Direction 2% (75) 24% (95) 7% (6) 6% (47) 3% () 29% (238) 827RD/WT: Wrong Track 23% (304) 26% (342) 8% (0) 4% (53) 4% (83) 24% (32) 295Trump Job Approve 23% (97) 22% (87) 8% (66) 5% (45) 4% (7) 28% (233) 845Trump Job Disapprove 22% (260) 27% (37) 8% (88) 5% (54) 4% (58) 25% (285) 62Trump Job Strongly Approve 24% (97) 2% (84) 6% (24) 6% (24) 4% (55) 29% (5) 400Trump Job Somewhat Approve 22% (00) 23% (03) 9% (42) 5% (2) 4% (62) 26% (8) 446Trump Job Somewhat Disapprove 23% (67) 3% (9) 8% (23) 4% (2) 2% (35) 22% (65) 293Trump Job Strongly Disapprove 22% (94) 26% (226) 7% (65) 5% (42) 4% (23) 25% (220) 870#1 Issue: Economy 23% (44) 30% (9) 9% (56) 4% (23) 3% (86) 22% (39) 639#1 Issue: Security 2% (88) 23% (98) 6% (23) 8% (33) 3% (56) 30% (26) 423#1 Issue: Health Care 24% (7) 23% (70) 5% (6) 4% (2) 5% (45) 28% (85) 300#1 Issue: Medicare / Social Security 7% (48) 20% (58) 4% (2) 6% (7) 5% (42) 39% (3) 290#1 Issue: Women’s Issues 24% (25) 28% (30) 6% (7) 7% (7) 6% (6) 9% (9) 05#1 Issue: Education 36% (66) 2% (40) 8% (5) % (2) 2% (23) 2% (40) 85#1 Issue: Energy 2% (7) 22% (8) 7% (3) 5% (4) 2% (7) 4% () 79#1 Issue: Other 9% (9) 33% (33) 9% (9) 2% (2) 8% (9) 28% (28) 02016 Vote: Democrat Hillary Clinton 20% (36) 26% (83) 9% (62) 4% (30) 5% (04) 26% (78) 6942016 Vote: Republican Donald Trump 22% (47) 22% (49) 7% (50) 5% (35) 5% (00) 29% (99) 682016 Vote: Someone else 23% (45) 27% (52) 3% (6) 4% (8) 7% (32) 26% (49) 932012 Vote: Barack Obama 23% (92) 25% (26) 6% (52) 5% (38) 5% (26) 27% (228) 8522012 Vote: Mitt Romney 9% (99) 22% () 6% (3) 6% (30) 5% (76) 32% (64) 52012 Vote: Other 9% (9) 26% (26) 7% (7) 4% (4) 4% (3) 30% (30) 992012 Vote: Didn’t Vote 26% (69) 28% (83) % (73) 4% (27) 2% (79) 9% (25) 6554-Region: Northeast 25% (95) 22% (85) 7% (25) 5% (2) 6% (60) 25% (94) 3804-Region: Midwest 2% (93) 23% (03) 8% (35) 4% (20) 6% (7) 28% (24) 4464-Region: South 25% (95) 25% (98) 6% (48) 5% (39) 2% (99) 27% (26) 7954-Region: West 9% (96) 30% (50) % (55) 4% (2) 3% (64) 23% (5) 502Favorable of Trump 23% (99) 23% (99) 7% (63) 5% (44) 4% (9) 27% (235) 860Unfavorable of Trump 22% (248) 28% (32) 8% (92) 4% (48) 4% (66) 24% (277) 52
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Table AV1_11
Table AV1_11: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Hawkeye
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 23% (479) 25% (537) 8% (62) 5% (00) 4% (294) 26% (549) 222Very Favorable of Trump 23% (03) 24% (06) 6% (27) 5% (23) 2% (56) 30% (33) 448Somewhat Favorable of Trump 23% (96) 23% (93) 9% (36) 5% (22) 5% (63) 25% (02) 42Somewhat Unfavorable of Trump 24% (49) 30% (62) 8% (7) 5% () 5% (30) 8% (37) 207Very Unfavorable of Trump 2% (99) 27% (259) 8% (75) 4% (36) 4% (36) 25% (240) 946Comic Book Fan: Yes 37% (266) 35% (255) 8% (59) 3% (20) 8% (56) 9% (66) 722Comic Book Fan: No 4% (64) 9% (225) 8% (9) 6% (76) 7% (99) 35% (42) 67Comic Book Fan: Don’t Know / No Opinion 2% (49) 24% (57) 5% (3) 2% (5) 7% (39) 30% (7) 233Superhero movie fan: Yes 36% (429) 36% (432) 8% (99) 2% (25) 8% (98) 9% (02) 86Superhero movie fan: No 4% (34) % (87) 6% (49) 9% (7) 2% (63) 48% (37) 776Superhero movie fan: Don’t Know / No Opinion 0% (5) % (8) 9% (4) 3% (4) 20% (33) 48% (77) 60Saw superhero movie/past year: Yes 35% (335) 37% (347) 8% (80) 3% (26) 9% (83) 8% (73) 944Saw superhero movie/past year: No 2% (3) 6% (84) 7% (74) 7% (73) 8% (206) 40% (450) 8Saw superhero movie/past year: DK/NO 22% (3) % (6) 3% (8) 2% () 8% (5) 44% (26) 60Avengers: Very familiar 43% (320) 34% (254) 0% (70) 2% (5) 5% (38) 5% (40) 738Avengers: Somewhat familiar 9% (29) 33% (222) 8% (55) 4% (30) 5% (03) 20% (35) 675Avengers: Not too familiar 5% (6) 3% (40) 7% (23) 6% (9) 27% (85) 42% (34) 37Avengers: Not at all familiar 2% (7) 5% (7) 3% () 9% (29) 9% (59) 6% (95) 39Avengers: Don’t Know / No Opinion 9% (7) 5% (4) 4% (3) 9% (7) 0% (8) 62% (45) 73Watch In tity War: Very likely 48% (336) 35% (245) 8% (55) % (7) 5% (32) 3% (2) 696Watch In tity War: Somewhat likely 22% (02) 39% (83) 0% (49) 3% (5) 2% (55) 4% (65) 469Watch In tity War: Not too likely 8% (25) 22% (72) 9% (28) 9% (28) 20% (65) 32% (03) 32Watch In tity War: Not at all likely 2% (8) 5% (28) 4% (24) 9% (49) 22% (22) 57% (309) 540Watch In tity War: DK/NO 8% (8) 0% (0) 6% (6) — (0) 22% (2) 53% (5) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_12
Table AV1_12: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.The Incredible Hulk
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 39% (824) 32% (669) 7% (5) 5% (98) 5% (32) 3% (67) 222Gender: Male 4% (45) 3% (320) 7% (75) 5% (56) 3% (32) 3% (27) 024Gender: Female 37% (409) 32% (349) 7% (76) 4% (42) 6% (8) 4% (40) 098Age: 18-29 47% (22) 30% (34) 5% (24) 4% (6) 0% (45) 4% (7) 447Age: 30-44 47% (25) 3% (63) 6% (33) 2% (2) % (58) 2% (2) 530Age: 45-54 46% (52) 32% (05) 7% (23) 5% (7) 0% (32) % (4) 332Age: 55-64 3% (2) 37% (44) 8% (33) 4% (5) 7% (66) 3% (3) 392Age: 65+ 2% (88) 29% (24) 9% (39) 9% (39) 26% () 5% (20) 42Generation Z: 18-21 40% (56) 35% (48) 4% (6) 6% (8) 0% (4) 4% (6) 38Millennial: Age 22-37 50% (303) 29% (77) 7% (43) 3% (7) 9% (53) 3% (8) 62Generation X: Age 38-53 47% (24) 32% (65) 6% (3) 3% (5) % (59) 2% (8) 59Boomers: Age 54-72 29% (24) 33% (249) 7% (55) 6% (47) 2% (53) 4% (28) 746PID: Dem (no lean) 42% (3) 30% (22) 8% (56) 4% (26) 4% (02) 2% (6) 733PID: Ind (no lean) 40% (299) 3% (235) 7% (5) 5% (39) 3% (0) 4% (30) 757PID: Rep (no lean) 34% (24) 34% (22) 7% (45) 5% (32) 7% (09) 3% (20) 633PID/Gender: DemMen 47% (62) 28% (95) 7% (25) 5% (8) 0% (35) 3% (0) 346PID/Gender: DemWomen 38% (49) 32% (26) 8% (3) 2% (8) 7% (67) 2% (6) 387PID/Gender: Ind Men 40% (28) 3% (00) 8% (26) 6% (20) 2% (39) 2% (8) 32PID/Gender: Ind Women 39% (7) 3% (35) 6% (25) 5% (20) 4% (62) 5% (23) 436PID/Gender: Rep Men 35% (24) 35% (24) 7% (24) 5% (8) 6% (58) 3% (9) 357PID/Gender: Rep Women 33% (90) 32% (88) 7% (20) 5% (5) 9% (5) 4% () 275Ideo: Liberal (1-3) 43% (300) 3% (22) 7% (49) 3% (22) 3% (88) 3% (24) 705Ideo: Moderate (4) 37% (64) 30% (33) 7% (3) 6% (25) 8% (79) 2% (9) 440Ideo: Conservative (5-7) 33% (225) 35% (240) 7% (48) 6% (40) 6% (0) 3% (8) 68Educ: < College 44% (640) 29% (422) 6% (8) 4% (64) 4% (205) 3% (47) 459Educ: Bachelors degree 30% (27) 38% (63) % (46) 5% (22) 4% (6) 2% (9) 428Educ: Post-grad 25% (58) 35% (83) 0% (25) 5% (2) 20% (46) 5% () 235
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Table AV1_12
Table AV1_12: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.The Incredible Hulk
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 39% (824) 32% (669) 7% (5) 5% (98) 5% (32) 3% (67) 222Income: Under 50k 43% (547) 30% (378) 6% (69) 5% (58) 3% (65) 3% (44) 262Income: 50k-100k 33% (204) 35% (220) 0% (60) 5% (29) 6% (00) 2% (3) 625Income: 100k+ 3% (74) 30% (7) 9% (22) 5% () 20% (47) 4% (0) 235Ethnicity: White 35% (576) 33% (550) 8% (28) 5% (83) 6% (268) 3% (56) 66Ethnicity: Hispanic 46% (56) 34% (6) 7% (25) 2% (8) 8% (26) 2% (7) 337Ethnicity: Afr. Am. 60% (59) 2% (55) 6% (6) 2% (4) 0% (26) 2% (4) 265Ethnicity: Other 45% (89) 32% (64) 4% (7) 6% () 9% (8) 4% (7) 97Relig: Protestant 30% (52) 37% (88) 8% (39) 5% (24) 8% (9) 2% (2) 506Relig: Roman Catholic 38% (44) 29% (2) 7% (25) 6% (23) 8% (68) 3% (0) 383Relig: Ath./Agn./None 38% (24) 32% (20) 7% (4) 4% (27) 4% (89) 4% (27) 626Relig: Something Else 42% (63) 28% (09) 8% (3) 4% (6) 3% (49) 4% (6) 383Relig: Jewish 28% (8) 22% (4) 7% () 2% () 26% (6) 5% (3) 64Relig: Evangelical 45% (24) 3% (67) 7% (39) 5% (26) 0% (55) 2% () 538Relig: Non-Evang. Catholics 3% (79) 33% (9) 7% (4) 5% (28) 2% (9) 2% (4) 573Relig: All Christian 38% (420) 32% (359) 7% (79) 5% (54) 6% (74) 2% (24) Relig: All Non-Christian 40% (404) 3% (30) 7% (72) 4% (44) 4% (38) 4% (43) 009Community: Urban 44% (234) 26% (40) 7% (39) 4% (9) 5% (77) 4% (20) 530Community: Suburban 35% (348) 35% (344) 7% (72) 5% (52) 5% (47) 2% (20) 984Community: Rural 40% (242) 30% (85) 7% (40) 4% (26) 5% (88) 4% (26) 608Employ: Private Sector 4% (268) 33% (29) 8% (50) 4% (24) 4% (90) 2% (0) 66Employ: Government 43% (57) 26% (35) 8% (0) 6% (8) 6% (2) % () 32Employ: Self-Employed 40% (74) 34% (62) 7% (4) 5% (9) 3% (24) % (2) 85Employ: Homemaker 43% (76) 34% (59) 5% (8) 3% (5) 2% (2) 4% (8) 77Employ: Student 38% (35) 37% (33) 9% (8) % () 8% (8) 6% (6) 90Employ: Retired 24% () 33% (52) 8% (38) 7% (34) 23% (06) 4% (2) 46Employ: Unemployed 49% (8) 28% (67) 3% (6) 4% () 3% (32) 3% (8) 24Employ: Other 49% (85) 24% (42) 0% (7) 4% (6) 7% (3) 7% (2) 74Military HH: Yes 34% (3) 35% (34) 8% (3) 4% (7) 6% (62) 2% (8) 383Military HH: No 40% (694) 3% (535) 7% (20) 5% (8) 4% (25) 3% (59) 739
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Morning ConsultTable AV1_12
Table AV1_12: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.The Incredible Hulk
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 39% (824) 32% (669) 7% (5) 5% (98) 5% (32) 3% (67) 222RD/WT: Right Direction 36% (297) 32% (266) 8% (64) 5% (43) 6% (33) 3% (24) 827RD/WT: Wrong Track 4% (527) 3% (403) 7% (88) 4% (55) 4% (79) 3% (43) 295Trump Job Approve 37% (32) 33% (278) 8% (65) 5% (39) 5% (24) 3% (27) 845Trump Job Disapprove 40% (46) 3% (363) 7% (80) 5% (55) 5% (70) 3% (33) 62Trump Job Strongly Approve 37% (49) 29% (5) 8% (33) 7% (27) 5% (59) 4% (5) 400Trump Job Somewhat Approve 37% (63) 37% (63) 7% (32) 3% () 5% (66) 3% (2) 446Trump Job Somewhat Disapprove 39% (4) 32% (94) 8% (23) 4% (2) 3% (37) 4% (2) 293Trump Job Strongly Disapprove 40% (347) 3% (269) 7% (57) 5% (43) 5% (33) 2% (20) 870#1 Issue: Economy 45% (284) 34% (25) 4% (29) 4% (25) 2% (78) % (8) 639#1 Issue: Security 38% (62) 30% (27) 7% (3) 7% (3) 5% (65) 2% (8) 423#1 Issue: Health Care 36% (09) 3% (92) % (33) 5% (5) 5% (46) 2% (5) 300#1 Issue: Medicare / Social Security 28% (80) 34% (00) 5% (5) 6% (7) 9% (55) 8% (23) 290#1 Issue: Women’s Issues 40% (42) 25% (26) 6% (7) 3% (3) 4% (5) % () 05#1 Issue: Education 44% (82) 28% (52) 7% (2) % (2) 4% (26) 6% () 85#1 Issue: Energy 33% (26) 3% (25) 0% (8) 3% (3) 20% (6) 2% (2) 79#1 Issue: Other 38% (38) 32% (32) 7% (7) 3% (3) % () 9% (9) 02016 Vote: Democrat Hillary Clinton 37% (259) 3% (25) 8% (56) 5% (33) 7% (5) 2% (6) 6942016 Vote: Republican Donald Trump 33% (226) 35% (238) 8% (52) 5% (37) 6% (07) 3% (22) 682016 Vote: Someone else 36% (70) 3% (60) 6% (2) 4% (7) 8% (35) 5% (9) 932012 Vote: Barack Obama 39% (336) 30% (259) 7% (56) 4% (37) 6% (38) 3% (27) 8522012 Vote: Mitt Romney 30% (56) 33% (69) 9% (44) 6% (32) 9% (97) 2% (2) 52012 Vote: Other 33% (33) 35% (35) 8% (8) 6% (6) 6% (6) 2% (2) 992012 Vote: Didn’t Vote 46% (300) 3% (204) 7% (44) 3% (22) 9% (60) 4% (26) 6554-Region: Northeast 40% (52) 26% (99) 6% (24) 6% (25) 9% (73) 2% (7) 3804-Region: Midwest 38% (70) 34% (50) 7% (29) 4% (6) 4% (64) 4% (6) 4464-Region: South 45% (359) 28% (227) 6% (48) 5% (37) 2% (93) 4% (3) 7954-Region: West 28% (43) 39% (93) 0% (50) 4% (2) 6% (8) 3% (3) 502Favorable of Trump 37% (35) 33% (287) 7% (63) 5% (43) 5% (25) 3% (26) 860Unfavorable of Trump 40% (457) 3% (362) 7% (83) 4% (5) 4% (65) 3% (35) 52
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Table AV1_12
Table AV1_12: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.The Incredible Hulk
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 39% (824) 32% (669) 7% (5) 5% (98) 5% (32) 3% (67) 222Very Favorable of Trump 37% (67) 3% (40) 8% (34) 7% (3) 4% (6) 3% (5) 448Somewhat Favorable of Trump 36% (48) 36% (47) 7% (28) 3% (3) 6% (64) 3% () 42Somewhat Unfavorable of Trump 38% (79) 34% (70) 9% (9) 7% (4) 0% (2) 3% (5) 207Very Unfavorable of Trump 40% (378) 3% (292) 7% (64) 4% (37) 5% (44) 3% (30) 946Comic Book Fan: Yes 56% (406) 3% (224) 6% (44) 2% (6) 4% (26) % (7) 722Comic Book Fan: No 28% (329) 32% (374) 8% (95) 6% (75) 22% (253) 3% (40) 67Comic Book Fan: Don’t Know / No Opinion 38% (90) 30% (7) 5% (2) 3% (7) 4% (34) 9% (20) 233Superhero movie fan: Yes 57% (677) 32% (378) 6% (67) 2% (20) 3% (35) % (9) 86Superhero movie fan: No 4% () 30% (237) 0% (75) 9% (73) 3% (243) 5% (38) 776Superhero movie fan: Don’t Know / No Opinion 23% (36) 34% (54) 6% (9) 3% (5) 2% (34) 3% (2) 60Saw superhero movie/past year: Yes 55% (57) 32% (302) 6% (6) 2% (5) 4% (42) % (7) 944Saw superhero movie/past year: No 25% (283) 32% (359) 8% (88) 7% (8) 24% (264) 4% (43) 8Saw superhero movie/past year: DK/NO 40% (24) 4% (8) 4% (2) 3% (2) % (6) 29% (7) 60Avengers: Very familiar 65% (480) 27% (96) 5% (36) % (7) 2% (6) — (3) 738Avengers: Somewhat familiar 35% (238) 4% (280) 9% (59) 4% (25) 0% (66) % (8) 675Avengers: Not too familiar 6% (50) 36% (4) 0% (3) 6% (8) 3% (99) 2% (6) 37Avengers: Not at all familiar 2% (38) 22% (72) 7% (23) 2% (38) 36% (5) 0% (33) 39Avengers: Don’t Know / No Opinion 24% (8) 2% (8) 3% (2) 5% () 23% (7) 24% (7) 73Watch In tity War: Very likely 67% (464) 27% (87) 4% (3) — (2) % (0) — (2) 696Watch In tity War: Somewhat likely 44% (208) 40% (87) 7% (30) 3% (3) 5% (25) % (5) 469Watch In tity War: Not too likely 2% (69) 4% (3) 0% (33) 6% (20) 9% (6) 2% (7) 32Watch In tity War: Not at all likely 0% (55) 26% (42) 0% (52) % (6) 36% (97) 6% (33) 540Watch In tity War: DK/NO 29% (28) 22% (2) 5% (4) 2% (2) 20% (9) 22% (2) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_13
Table AV1_13: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Iron Man
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 43% (909) 26% (550) 6% (27) 5% (07) 3% (286) 7% (44) 222Gender: Male 44% (448) 25% (257) 7% (74) 7% (69) % (5) 6% (6) 024Gender: Female 42% (46) 27% (293) 5% (52) 3% (38) 6% (7) 8% (83) 098Age: 18-29 53% (239) 25% (0) 5% (24) 4% (8) 9% (4) 3% (6) 447Age: 30-44 5% (269) 28% (47) 6% (30) 3% (3) 0% (5) 4% (9) 530Age: 45-54 53% (77) 24% (78) 5% (7) 6% (8) 8% (26) 4% (5) 332Age: 55-64 35% (39) 30% (9) 6% (24) 5% (9) 6% (63) 7% (28) 392Age: 65+ 20% (84) 23% (95) 8% (32) 9% (38) 25% (05) 6% (66) 42Generation Z: 18-21 47% (65) 26% (36) 2% (3) 7% (0) % (5) 6% (9) 38Millennial: Age 22-37 55% (336) 25% (55) 6% (39) 3% (7) 8% (47) 3% (7) 62Generation X: Age 38-53 5% (264) 26% (36) 5% (25) 4% (2) 0% (50) 4% (23) 59Boomers: Age 54-72 3% (235) 27% (20) 7% (5) 6% (44) 9% (43) 0% (72) 746PID: Dem (no lean) 46% (340) 25% (85) 7% (49) 3% (25) 3% (94) 6% (40) 733PID: Ind (no lean) 45% (340) 25% (88) 6% (42) 5% (39) 2% (93) 7% (55) 757PID: Rep (no lean) 36% (229) 28% (77) 6% (36) 7% (43) 6% (98) 8% (48) 633PID/Gender: DemMen 5% (76) 23% (78) 7% (26) 6% (20) 9% (30) 5% (6) 346PID/Gender: DemWomen 42% (64) 28% (08) 6% (23) % (5) 7% (64) 6% (24) 387PID/Gender: Ind Men 43% (39) 25% (8) 7% (2) 7% (2) % (36) 7% (22) 32PID/Gender: Ind Women 46% (200) 24% (07) 5% (2) 4% (8) 3% (58) 8% (33) 436PID/Gender: Rep Men 37% (33) 27% (98) 8% (27) 8% (28) 4% (49) 6% (22) 357PID/Gender: Rep Women 35% (97) 29% (79) 3% (9) 5% (5) 8% (49) 0% (26) 275Ideo: Liberal (1-3) 46% (326) 29% (202) 6% (40) 4% (26) % (76) 5% (34) 705Ideo: Moderate (4) 44% (92) 22% (98) 8% (34) 5% (23) 6% (69) 6% (25) 440Ideo: Conservative (5-7) 38% (260) 26% (78) 5% (36) 7% (48) 6% (08) 8% (52) 68Educ: < College 45% (662) 25% (358) 5% (80) 5% (75) 3% (85) 7% (99) 459Educ: Bachelors degree 39% (69) 29% (25) 6% (27) 5% (23) 5% (64) 5% (2) 428Educ: Post-grad 33% (78) 28% (67) 9% (20) 4% (9) 6% (37) 0% (24) 235
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Table AV1_13
Table AV1_13: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Iron Man
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 43% (909) 26% (550) 6% (27) 5% (07) 3% (286) 7% (44) 222Income: Under 50k 44% (557) 25% (33) 6% (7) 5% (67) 3% (6) 7% (94) 262Income: 50k-100k 40% (249) 29% (80) 7% (44) 5% (29) 5% (9) 5% (32) 625Income: 100k+ 44% (03) 24% (57) 5% (2) 5% () 4% (33) 8% (9) 235Ethnicity: White 40% (670) 26% (434) 7% (2) 5% (87) 4% (23) 8% (27) 66Ethnicity: Hispanic 54% (8) 28% (94) 5% (8) 3% (0) 7% (22) 3% () 337Ethnicity: Afr. Am. 52% (39) 24% (63) 2% (6) 5% (4) 3% (34) 3% (8) 265Ethnicity: Other 5% (00) 27% (53) 5% (9) 3% (6) 0% (20) 4% (9) 97Relig: Protestant 35% (76) 29% (48) 5% (23) 5% (27) 8% (9) 8% (42) 506Relig: Roman Catholic 44% (67) 22% (82) 8% (29) 6% (24) 4% (55) 7% (25) 383Relig: Ath./Agn./None 44% (278) 26% (63) 6% (35) 4% (24) 3% (80) 8% (47) 626Relig: Something Else 4% (57) 30% (5) 6% (24) 6% (24) % (42) 6% (2) 383Relig: Jewish 2% (3) 30% (20) 8% (5) 3% (8) 6% () 2% (7) 64Relig: Evangelical 47% (253) 24% (32) 5% (29) 6% (3) % (57) 7% (36) 538Relig: Non-Evang. Catholics 38% (220) 25% (40) 7% (39) 5% (28) 8% (05) 7% (40) 573Relig: All Christian 43% (474) 25% (272) 6% (68) 5% (59) 5% (62) 7% (76) Relig: All Non-Christian 43% (435) 28% (278) 6% (58) 5% (48) 2% (22) 7% (68) 009Community: Urban 44% (233) 28% (50) 6% (33) 5% (26) 3% (67) 4% (22) 530Community: Suburban 43% (425) 25% (243) 6% (64) 5% (5) 4% (36) 7% (65) 984Community: Rural 4% (25) 26% (57) 5% (29) 5% (30) 4% (82) 9% (58) 608Employ: Private Sector 48% (36) 28% (86) 6% (39) 4% (25) % (73) 3% (23) 66Employ: Government 46% (60) 26% (35) 6% (8) 0% (3) % (4) % (2) 32Employ: Self-Employed 38% (70) 3% (58) 2% (2) 4% (8) 0% (9) 5% (9) 85Employ: Homemaker 52% (93) 22% (38) 3% (5) 4% (6) 3% (24) 6% () 77Employ: Student 49% (44) 35% (3) 3% (3) 2% (2) 7% (6) 5% (4) 90Employ: Retired 26% (20) 24% (2) 6% (29) 8% (36) 2% (96) 5% (69) 46Employ: Unemployed 53% (27) 9% (46) 4% (9) 5% () 5% (36) 5% (2) 24Employ: Other 45% (79) 25% (44) 7% (2) 4% (6) % (9) 8% (4) 74Military HH: Yes 42% (6) 25% (97) 4% (5) 5% (20) 7% (63) 7% (26) 383Military HH: No 43% (747) 26% (454) 6% (2) 5% (87) 3% (222) 7% (8) 739
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Morning ConsultTable AV1_13
Table AV1_13: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Iron Man
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 43% (909) 26% (550) 6% (27) 5% (07) 3% (286) 7% (44) 222RD/WT: Right Direction 42% (344) 24% (96) 6% (5) 6% (50) 4% (9) 8% (68) 827RD/WT: Wrong Track 44% (565) 27% (354) 6% (76) 4% (57) 3% (67) 6% (76) 295Trump Job Approve 4% (349) 26% (222) 6% (48) 5% (43) 3% (3) 8% (70) 845Trump Job Disapprove 43% (499) 27% (32) 6% (75) 5% (60) 3% (54) 5% (62) 62Trump Job Strongly Approve 42% (66) 22% (88) 6% (23) 7% (29) 4% (55) 0% (39) 400Trump Job Somewhat Approve 4% (83) 30% (33) 6% (26) 3% (4) 3% (59) 7% (3) 446Trump Job Somewhat Disapprove 45% (32) 28% (83) 7% (22) 5% (4) 9% (27) 5% (4) 293Trump Job Strongly Disapprove 42% (367) 26% (229) 6% (53) 5% (46) 5% (27) 5% (47) 870#1 Issue: Economy 46% (296) 30% (95) 5% (3) 3% (6) 2% (76) 4% (25) 639#1 Issue: Security 40% (70) 24% (00) 5% (22) 9% (36) 4% (58) 9% (37) 423#1 Issue: Health Care 36% (07) 30% (90) 7% (20) 7% (20) 5% (45) 6% (8) 300#1 Issue: Medicare / Social Security 35% (02) 20% (57) 8% (22) 7% (9) 8% (53) 2% (36) 290#1 Issue: Women’s Issues 48% (50) 28% (30) 0% () 4% (4) 9% (9) % () 05#1 Issue: Education 57% (05) 9% (35) 4% (7) 4% (7) 0% (9) 6% () 85#1 Issue: Energy 43% (34) 24% (9) 8% (7) 2% () 6% (3) 7% (5) 79#1 Issue: Other 44% (44) 25% (25) 6% (6) 2% (2) 3% (3) % () 02016 Vote: Democrat Hillary Clinton 42% (293) 28% (93) 6% (39) 5% (32) 5% (02) 5% (35) 6942016 Vote: Republican Donald Trump 39% (264) 26% (78) 6% (42) 6% (38) 5% (00) 9% (59) 682016 Vote: Someone else 38% (73) 24% (46) 8% (5) 5% (9) 9% (36) 7% (4) 932012 Vote: Barack Obama 43% (370) 26% (22) 5% (46) 5% (4) 4% (20) 6% (55) 8522012 Vote: Mitt Romney 34% (73) 26% (32) 7% (34) 7% (34) 8% (92) 9% (46) 52012 Vote: Other 4% (40) 27% (26) 7% (7) 6% (5) 3% (3) 7% (7) 992012 Vote: Didn’t Vote 50% (325) 26% (70) 6% (40) 4% (25) 9% (6) 5% (34) 6554-Region: Northeast 40% (53) 23% (87) 6% (22) 7% (27) 7% (65) 7% (25) 3804-Region: Midwest 4% (82) 27% (9) 7% (3) 3% (6) 6% (70) 6% (28) 4464-Region: South 45% (359) 27% (22) 5% (4) 5% (40) % (90) 7% (53) 7954-Region: West 43% (24) 26% (32) 7% (33) 5% (24) 2% (60) 8% (38) 502Favorable of Trump 42% (362) 25% (26) 6% (49) 5% (45) 4% (7) 8% (69) 860Unfavorable of Trump 44% (504) 27% (32) 7% (75) 4% (49) 3% (49) 6% (64) 52
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Table AV1_13
Table AV1_13: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Iron Man
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 43% (909) 26% (550) 6% (27) 5% (07) 3% (286) 7% (44) 222Very Favorable of Trump 4% (84) 23% (05) 5% (23) 7% (3) 4% (64) 9% (4) 448Somewhat Favorable of Trump 43% (78) 27% () 6% (26) 4% (5) 3% (54) 7% (28) 42Somewhat Unfavorable of Trump 46% (95) 29% (60) 7% (4) 5% () 9% (8) 5% (9) 207Very Unfavorable of Trump 43% (409) 27% (252) 6% (6) 4% (38) 4% (3) 6% (54) 946Comic Book Fan: Yes 60% (430) 26% (90) 5% (37) 3% (2) 4% (3) 2% (3) 722Comic Book Fan: No 33% (386) 25% (295) 7% (76) 7% (78) 9% (222) 9% (09) 67Comic Book Fan: Don’t Know / No Opinion 40% (93) 28% (65) 6% (3) 4% (8) 4% (32) 9% (22) 233Superhero movie fan: Yes 65% (770) 26% (33) 4% (50) 2% (9) 2% (24) % (0) 86Superhero movie fan: No 3% (03) 25% (96) 8% (66) 0% (76) 29% (224) 4% () 776Superhero movie fan: Don’t Know / No Opinion 22% (36) 26% (4) 7% () 8% (2) 23% (37) 4% (23) 60Saw superhero movie/past year: Yes 63% (596) 26% (243) 5% (50) 2% (8) 3% (26) % (0) 944Saw superhero movie/past year: No 26% (29) 26% (295) 7% (75) 7% (83) 23% (252) % (22) 8Saw superhero movie/past year: DK/NO 35% (2) 9% (2) 2% () 0% (6) 3% (7) 2% (2) 60Avengers: Very familiar 73% (540) 8% (36) 4% (30) % (9) 2% (7) % (6) 738Avengers: Somewhat familiar 42% (28) 39% (26) 5% (36) 4% (29) 9% (60) % (8) 675Avengers: Not too familiar 4% (45) 32% (00) % (35) 7% (2) 30% (94) 7% (23) 37Avengers: Not at all familiar 8% (27) 4% (46) 8% (25) 2% (39) 30% (97) 27% (85) 39Avengers: Don’t Know / No Opinion 20% (4) 0% (7) 2% (2) 4% (0) 25% (8) 29% (22) 73Watch In tity War: Very likely 74% (58) 20% (4) 3% (22) % (7) % (7) — (2) 696Watch In tity War: Somewhat likely 54% (25) 36% (69) 4% (2) 2% (9) 3% (6) % (3) 469Watch In tity War: Not too likely 2% (67) 37% (8) % (36) 8% (26) 8% (59) 5% (5) 32Watch In tity War: Not at all likely 8% (42) 20% (0) 7% (39) 2% (63) 34% (85) 9% (03) 540Watch In tity War: DK/NO 32% (3) 3% (3) 9% (9) 4% (3) 20% (9) 22% (2) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_14
Table AV1_14: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Loki
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 7% (353) 20% (46) 4% (300) 0% (206) 4% (293) 26% (553) 222Gender: Male 7% (78) 2% (23) 7% (77) % (3) 2% (24) 2% (29) 024Gender: Female 6% (75) 8% (203) % (24) 9% (94) 5% (68) 30% (334) 098Age: 18-29 28% (26) 20% (90) 6% (70) 0% (44) 3% (60) 3% (56) 447Age: 30-44 2% (09) 25% (33) 6% (86) 5% (29) 2% (62) 2% () 530Age: 45-54 22% (72) 20% (66) 5% (50) 9% (29) % (38) 24% (78) 332Age: 55-64 8% (3) 9% (75) 4% (53) 2% (48) 6% (62) 3% (23) 392Age: 65+ 3% (5) 3% (53) 0% (4) 3% (56) 7% (7) 44% (85) 42Generation Z: 18-21 27% (38) 8% (25) 3% (9) 3% (8) 3% (8) 5% (2) 38Millennial: Age 22-37 25% (54) 24% (47) 8% (08) 7% (44) 2% (75) 3% (83) 62Generation X: Age 38-53 2% () 20% (06) 5% (77) 7% (35) 2% (62) 25% (28) 59Boomers: Age 54-72 7% (52) 7% (26) % (85) 2% (92) 6% (2) 36% (270) 746PID: Dem (no lean) 6% (7) 23% (65) 4% (04) 9% (65) 4% (03) 24% (79) 733PID: Ind (no lean) 20% (55) 8% (34) 5% (2) 0% (73) 3% (02) 24% (8) 757PID: Rep (no lean) 3% (8) 8% (7) 3% (84) % (68) 4% (89) 3% (93) 633PID/Gender: DemMen 7% (58) 25% (86) 9% (64) 0% (33) 2% (42) 8% (62) 346PID/Gender: DemWomen 5% (59) 20% (79) 0% (40) 8% (3) 6% (6) 30% (6) 387PID/Gender: Ind Men 22% (70) 6% (53) 8% (57) 2% (40) % (37) 20% (65) 32PID/Gender: Ind Women 9% (85) 9% (82) 3% (55) 8% (33) 5% (65) 26% (5) 436PID/Gender: Rep Men 4% (5) 2% (75) 6% (56) % (40) 3% (46) 25% (9) 357PID/Gender: Rep Women % (3) 5% (42) 0% (28) 0% (29) 6% (43) 37% (02) 275Ideo: Liberal (1-3) 2% (46) 27% (87) 4% (97) 7% (5) % (76) 2% (48) 705Ideo: Moderate (4) 7% (73) 6% (70) 6% (72) % (50) 5% (66) 25% (09) 440Ideo: Conservative (5-7) 2% (80) 6% (06) 4% (95) 3% (90) 4% (97) 3% (22) 68Educ: < College 8% (258) 9% (277) 5% (24) 0% (40) 3% (86) 26% (385) 459Educ: Bachelors degree 6% (70) 22% (95) 2% (5) % (45) 7% (72) 22% (94) 428Educ: Post-grad % (26) 9% (45) 5% (36) 9% (2) 4% (34) 3% (74) 235
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Table AV1_14
Table AV1_14: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Loki
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 7% (353) 20% (46) 4% (300) 0% (206) 4% (293) 26% (553) 222Income: Under 50k 8% (225) 20% (249) 3% (68) 9% (6) 3% (6) 27% (343) 262Income: 50k-100k 5% (97) 2% (30) 6% (98) % (69) 4% (89) 23% (42) 625Income: 100k+ 4% (32) 6% (38) 5% (34) 9% (2) 8% (42) 29% (68) 235Ethnicity: White 5% (253) 9% (323) 4% (240) 0% (60) 4% (233) 27% (453) 66Ethnicity: Hispanic 2% (70) 32% (07) 5% (5) 8% (27) 9% (3) 5% (50) 337Ethnicity: Afr. Am. 22% (57) 20% (52) % (30) 9% (24) 4% (37) 24% (64) 265Ethnicity: Other 22% (44) 2% (4) 5% (30) % (23) 2% (23) 8% (36) 97Relig: Protestant 2% (58) 8% (90) 2% (62) 0% (49) 6% (79) 33% (67) 506Relig: Roman Catholic 3% (49) 8% (68) 7% (66) % (42) 2% (46) 29% (2) 383Relig: Ath./Agn./None 9% (2) 23% (43) 5% (9) 9% (54) 3% (82) 22% (35) 626Relig: Something Else 20% (78) 20% (76) 3% (50) 8% (30) 6% (60) 23% (88) 383Relig: Jewish 4% (9) 24% (5) 2% (8) 7% (4) 7% () 27% (7) 64Relig: Evangelical 5% (80) 9% (02) 5% (8) 4% (77) % (60) 26% (38) 538Relig: Non-Evang. Catholics 3% (74) 7% (96) 4% (78) 8% (45) 6% (89) 33% (9) 573Relig: All Christian 4% (55) 8% (97) 4% (59) % (22) 3% (50) 30% (328) Relig: All Non-Christian 20% (99) 22% (29) 4% (4) 8% (84) 4% (42) 22% (223) 009Community: Urban 9% (00) 20% (07) 5% (80) % (57) 4% (76) 2% (0) 530Community: Suburban 5% (50) 20% (97) 4% (39) 9% (92) 5% (44) 27% (263) 984Community: Rural 7% (04) 8% (2) 3% (82) 0% (58) 2% (72) 30% (80) 608Employ: Private Sector 9% (23) 23% (52) 4% (96) 9% (6) 3% (86) 22% (43) 66Employ: Government 24% (3) 2% (28) 23% (30) 9% (2) 7% (0) 6% (2) 32Employ: Self-Employed 6% (29) 2% (39) 20% (36) 8% (4) 5% (28) 20% (38) 85Employ: Homemaker 22% (40) 2% (38) 6% () 6% () 2% (2) 32% (56) 77Employ: Student 32% (29) 22% (20) 6% (4) 4% (3) 3% (2) 4% (3) 90Employ: Retired 4% (20) 5% (70) % (50) 3% (60) 8% (8) 39% (80) 46Employ: Unemployed 8% (44) 9% (46) 6% (40) 0% (24) 2% (29) 24% (58) 24Employ: Other 22% (38) 4% (24) 4% (24) % (20) 4% (25) 25% (44) 74Military HH: Yes 5% (59) 8% (70) 3% (5) 2% (44) 4% (55) 27% (04) 383Military HH: No 7% (294) 20% (347) 4% (249) 9% (62) 4% (238) 26% (449) 739
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Morning ConsultTable AV1_14
Table AV1_14: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Loki
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 7% (353) 20% (46) 4% (300) 0% (206) 4% (293) 26% (553) 222RD/WT: Right Direction 5% (23) 9% (59) 4% (4) 0% (82) 2% (03) 30% (246) 827RD/WT: Wrong Track 8% (23) 20% (257) 4% (86) 0% (24) 5% (90) 24% (307) 295Trump Job Approve 6% (3) 9% (64) 3% (4) 0% (8) 2% (05) 30% (25) 845Trump Job Disapprove 7% (97) 20% (233) 5% (7) 0% (22) 4% (64) 24% (275) 62Trump Job Strongly Approve 6% (65) 8% (72) 2% (47) % (43) 2% (50) 3% (23) 400Trump Job Somewhat Approve 5% (66) 2% (92) 5% (67) 8% (38) 2% (55) 29% (27) 446Trump Job Somewhat Disapprove 8% (5) 20% (60) 8% (54) 9% (27) 0% (30) 24% (7) 293Trump Job Strongly Disapprove 7% (46) 20% (74) 3% (6) % (95) 5% (35) 23% (204) 870#1 Issue: Economy 5% (98) 25% (57) 6% (0) 9% (59) 4% (88) 2% (37) 639#1 Issue: Security 5% (64) 3% (57) 2% (53) 4% (60) 6% (67) 29% (24) 423#1 Issue: Health Care 9% (56) 7% (5) 4% (4) 8% (23) 6% (49) 27% (80) 300#1 Issue: Medicare / Social Security 6% (8) 8% (53) 3% (38) 0% (30) 3% (37) 39% (4) 290#1 Issue: Women’s Issues 28% (29) 27% (28) 3% (3) 2% (3) % () 9% (9) 05#1 Issue: Education 3% (58) 8% (33) % (20) 6% (0) 0% (8) 25% (46) 85#1 Issue: Energy 4% () 26% (2) 2% (7) 4% (3) 7% (3) 7% (4) 79#1 Issue: Other 20% (20) 6% (6) 7% (8) 8% (8) 9% (9) 29% (29) 02016 Vote: Democrat Hillary Clinton 7% (8) 2% (44) 4% (98) 8% (58) 6% (08) 24% (67) 6942016 Vote: Republican Donald Trump 3% (90) 8% (22) 2% (80) % (78) 3% (87) 33% (223) 682016 Vote: Someone else 9% (37) 6% (3) 6% (3) 9% (7) 6% (3) 23% (45) 932012 Vote: Barack Obama 6% (40) 2% (75) 4% (8) 7% (6) 5% (30) 27% (229) 8522012 Vote: Mitt Romney 2% (60) 5% (74) 3% (68) 3% (68) 4% (72) 33% (68) 52012 Vote: Other 8% (7) 7% (6) % () 7% (7) 20% (9) 28% (27) 992012 Vote: Didn’t Vote 22% (46) 23% (50) 6% (02) 9% (59) % (7) 9% (27) 6554-Region: Northeast 5% (56) 9% (7) 4% (55) 9% (35) 6% (62) 27% (0) 3804-Region: Midwest 7% (75) 6% (73) 4% (6) 9% (4) 6% (72) 28% (24) 4464-Region: South 9% (47) 22% (72) 2% (98) 9% (75) 2% (93) 26% (209) 7954-Region: West 5% (75) 20% (0) 7% (86) % (55) 3% (66) 24% (8) 502Favorable of Trump 6% (4) 8% (55) 4% (8) 0% (89) 2% (05) 29% (252) 860Unfavorable of Trump 7% (94) 2% (24) 5% (70) 0% (2) 5% (7) 23% (264) 52
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Table AV1_14
Table AV1_14: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Loki
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 7% (353) 20% (46) 4% (300) 0% (206) 4% (293) 26% (553) 222Very Favorable of Trump 6% (70) 7% (78) 2% (55) % (50) 2% (54) 3% (40) 448Somewhat Favorable of Trump 7% (70) 9% (77) 5% (62) 9% (39) 2% (5) 27% (2) 42Somewhat Unfavorable of Trump 6% (33) 24% (49) 7% (35) % (23) 2% (26) 20% (4) 207Very Unfavorable of Trump 7% (62) 20% (92) 4% (35) 9% (89) 5% (45) 24% (223) 946Comic Book Fan: Yes 30% (220) 27% (96) 6% (2) 9% (64) 0% (70) 8% (60) 722Comic Book Fan: No 8% (97) 5% (74) 3% (57) % (26) 6% (9) 36% (423) 67Comic Book Fan: Don’t Know / No Opinion 6% (37) 20% (47) 4% (32) 7% (6) 4% (32) 30% (70) 233Superhero movie fan: Yes 26% (30) 29% (338) 8% (24) 9% (2) 0% (4) 8% (98) 86Superhero movie fan: No 4% (28) 8% (59) 0% (77) % (88) 8% (4) 49% (383) 776Superhero movie fan: Don’t Know / No Opinion 0% (5) 2% (9) 6% (0) 4% (7) 23% (37) 45% (72) 60Saw superhero movie/past year: Yes 28% (262) 28% (265) 9% (83) 7% (70) 9% (88) 8% (77) 944Saw superhero movie/past year: No 7% (79) 3% (44) 0% (3) 2% (34) 8% (99) 40% (450) 8Saw superhero movie/past year: DK/NO 22% (3) 4% (8) 7% (4) 3% (2) 0% (6) 44% (26) 60Avengers: Very familiar 36% (266) 27% (98) 8% (36) 8% (6) 6% (44) 4% (32) 738Avengers: Somewhat familiar % (7) 26% (78) 8% (25) % (73) 7% (2) 7% (5) 675Avengers: Not too familiar 2% (7) 7% (23) 8% (25) 8% (26) 26% (83) 48% (53) 37Avengers: Not at all familiar — () 4% (4) 4% (3) 2% (39) 4% (44) 65% (208) 39Avengers: Don’t Know / No Opinion % (8) 4% (3) 3% (2) 0% (7) 3% (0) 60% (44) 73Watch In tity War: Very likely 37% (257) 28% (97) 20% (38) 8% (53) 5% (38) 2% (3) 696Watch In tity War: Somewhat likely 4% (64) 29% (38) 8% (82) % (52) 4% (64) 5% (68) 469Watch In tity War: Not too likely 4% (2) 8% (58) 4% (45) 0% (33) 22% (7) 32% (0) 32Watch In tity War: Not at all likely 2% (0) 4% (9) 5% (27) % (60) 9% (02) 60% (322) 540Watch In tity War: DK/NO 0% (0) 4% (4) 8% (8) 9% (9) 9% (8) 49% (47) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_15
Table AV1_15: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Rocket Raccoon
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 3% (648) 7% (365) 8% (62) 6% (26) 2% (257) 27% (564) 222Gender: Male 32% (325) 20% (209) 8% (79) 7% (72) % (3) 22% (225) 024Gender: Female 29% (323) 4% (57) 7% (82) 5% (54) 3% (44) 3% (339) 098Age: 18-29 45% (20) 8% (82) 0% (46) 7% (30) 8% (36) 2% (52) 447Age: 30-44 42% (223) 8% (94) 5% (27) 2% (2) 6% (83) 7% (90) 530Age: 45-54 32% (06) 2% (70) 7% (25) 6% (2) 7% (23) 26% (87) 332Age: 55-64 20% (79) 9% (73) 8% (32) 5% (2) 4% (53) 34% (35) 392Age: 65+ 9% (39) % (46) 8% (32) 0% (42) 5% (62) 48% (200) 42Generation Z: 18-21 4% (57) 9% (27) 0% (4) 2% (6) 7% (9) % (6) 38Millennial: Age 22-37 46% (279) 8% (2) 9% (52) 4% (23) % (70) 2% (75) 62Generation X: Age 38-53 36% (85) 9% (99) 5% (25) 4% (20) 2% (62) 25% (29) 59Boomers: Age 54-72 6% (22) 7% (24) 9% (65) 7% (50) 3% (98) 38% (287) 746PID: Dem (no lean) 30% (29) 9% (36) 7% (55) 5% (36) 2% (88) 27% (200) 733PID: Ind (no lean) 36% (27) 7% (28) 7% (53) 6% (46) 0% (75) 24% (82) 757PID: Rep (no lean) 25% (58) 6% (0) 8% (53) 7% (43) 5% (95) 29% (82) 633PID/Gender: DemMen 33% (2) 22% (77) 8% (29) 6% (22) % (39) 9% (67) 346PID/Gender: DemWomen 27% (06) 5% (59) 7% (26) 4% (4) 3% (49) 34% (33) 387PID/Gender: Ind Men 36% (6) 2% (69) 5% (5) 7% (22) 9% (29) 22% (70) 32PID/Gender: Ind Women 36% (55) 4% (60) 9% (38) 6% (24) % (46) 26% (2) 436PID/Gender: Rep Men 27% (97) 8% (63) 0% (36) 8% (28) 3% (45) 25% (88) 357PID/Gender: Rep Women 22% (62) 4% (38) 6% (8) 5% (5) 8% (49) 34% (94) 275Ideo: Liberal (1-3) 33% (234) 2% (50) 9% (63) 5% (38) 0% (7) 2% (50) 705Ideo: Moderate (4) 32% (39) 8% (80) 5% (24) 6% (27) 4% (62) 24% (07) 440Ideo: Conservative (5-7) 25% (73) 4% (96) 8% (54) 8% (53) 4% (92) 3% (22) 68Educ: < College 32% (465) 7% (250) 8% () 6% (90) 2% (75) 25% (368) 459Educ: Bachelors degree 32% (35) 7% (74) 6% (28) 5% (23) 3% (57) 26% () 428Educ: Post-grad 20% (48) 7% (4) 0% (23) 6% (3) 0% (25) 36% (86) 235
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Table AV1_15
Table AV1_15: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Rocket Raccoon
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 3% (648) 7% (365) 8% (62) 6% (26) 2% (257) 27% (564) 222Income: Under 50k 32% (402) 7% (20) 7% (9) 5% (67) 3% (59) 26% (334) 262Income: 50k-100k 30% (89) 8% (4) 9% (54) 6% (40) 2% (75) 25% (54) 625Income: 100k+ 24% (57) 8% (42) 7% (7) 8% (9) 0% (23) 33% (77) 235Ethnicity: White 28% (47) 8% (297) 7% (23) 6% (00) 2% (206) 28% (463) 66Ethnicity: Hispanic 39% (33) 22% (73) 5% (52) 4% (3) 7% (24) 2% (42) 337Ethnicity: Afr. Am. 40% (07) % (29) 7% (8) 5% (3) 4% (37) 23% (6) 265Ethnicity: Other 36% (70) 9% (38) % (2) 7% (3) 7% (4) 20% (40) 97Relig: Protestant 2% (06) 20% (0) 7% (36) 6% (32) 4% (70) 32% (6) 506Relig: Roman Catholic 29% (09) 6% (6) 7% (26) 7% (27) 9% (35) 33% (24) 383Relig: Ath./Agn./None 36% (228) 7% (06) 6% (36) 6% (36) 3% (80) 22% (4) 626Relig: Something Else 34% (30) 7% (64) 8% (30) 4% (7) 3% (5) 24% (92) 383Relig: Jewish 23% (5) 5% (0) % (7) 3% (2) 20% (3) 27% (8) 64Relig: Evangelical 26% (4) 20% (08) % (57) 9% (48) % (57) 24% (27) 538Relig: Non-Evang. Catholics 26% (48) 5% (88) 7% (39) 4% (26) 2% (69) 35% (203) 573Relig: All Christian 26% (289) 8% (95) 9% (96) 7% (73) % (27) 30% (330) Relig: All Non-Christian 36% (359) 7% (70) 6% (65) 5% (53) 3% (30) 23% (232) 009Community: Urban 36% (93) 6% (82) 8% (42) 5% (27) 5% (78) 20% (07) 530Community: Suburban 29% (282) 8% (82) 8% (82) 6% (60) 0% (00) 28% (279) 984Community: Rural 28% (73) 7% (0) 6% (38) 6% (39) 3% (79) 29% (78) 608Employ: Private Sector 35% (23) 20% (32) 5% (34) 5% (35) 2% (80) 22% (49) 66Employ: Government 32% (42) 26% (34) 0% (3) 5% (7) 2% (5) 6% (2) 32Employ: Self-Employed 33% (6) 8% (34) 5% (28) 5% (9) 9% (7) 20% (36) 85Employ: Homemaker 36% (63) 3% (24) 8% (4) 5% (9) 6% (28) 23% (40) 77Employ: Student 44% (40) 5% (4) 2% () 7% (6) 9% (8) 3% (2) 90Employ: Retired 3% (60) 3% (6) 6% (26) 9% (43) 5% (67) 44% (204) 46Employ: Unemployed 38% (9) 9% (45) 7% (7) 3% (7) % (28) 22% (54) 24Employ: Other 34% (60) 2% (2) % (20) 6% (0) 8% (4) 29% (50) 74Military HH: Yes 3% (20) 8% (70) 6% (22) 7% (28) % (42) 26% (00) 383Military HH: No 30% (528) 7% (295) 8% (40) 6% (98) 2% (24) 27% (465) 739
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Morning ConsultTable AV1_15
Table AV1_15: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Rocket Raccoon
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 3% (648) 7% (365) 8% (62) 6% (26) 2% (257) 27% (564) 222RD/WT: Right Direction 28% (233) 7% (39) 8% (66) 7% (54) 3% (06) 28% (228) 827RD/WT: Wrong Track 32% (45) 7% (226) 7% (96) 6% (7) 2% (5) 26% (336) 295Trump Job Approve 29% (246) 7% (44) 7% (6) 7% (56) 3% (06) 27% (232) 845Trump Job Disapprove 32% (367) 8% (206) 8% (97) 6% (66) % (3) 25% (294) 62Trump Job Strongly Approve 3% (24) 5% (59) 5% (20) 7% (28) 3% (52) 29% (6) 400Trump Job Somewhat Approve 27% (22) 9% (85) 9% (4) 6% (28) 2% (54) 26% (6) 446Trump Job Somewhat Disapprove 3% (89) 24% (69) % (3) 4% () 8% (24) 23% (68) 293Trump Job Strongly Disapprove 32% (278) 6% (37) 8% (66) 6% (55) 2% (07) 26% (226) 870#1 Issue: Economy 3% (98) 9% (24) 8% (52) 4% (29) 4% (86) 23% (49) 639#1 Issue: Security 26% (2) 5% (64) 9% (37) 8% (35) 3% (55) 29% (2) 423#1 Issue: Health Care 30% (90) 5% (44) 7% (22) 7% (22) 0% (29) 3% (92) 300#1 Issue: Medicare / Social Security 20% (57) 5% (45) 6% (6) 7% (20) 3% (38) 39% (4) 290#1 Issue: Women’s Issues 44% (46) 22% (23) 3% (3) 2% (2) 9% (9) 0% () 05#1 Issue: Education 46% (85) 6% (30) 5% (0) 4% (7) 9% (6) 2% (38) 85#1 Issue: Energy 3% (25) 28% (22) 6% (5) 4% (3) 7% (3) 3% (0) 79#1 Issue: Other 35% (35) 3% (4) 6% (6) 8% (8) 0% (0) 28% (28) 02016 Vote: Democrat Hillary Clinton 3% (25) 7% (6) 7% (46) 5% (37) 3% (9) 27% (89) 6942016 Vote: Republican Donald Trump 26% (76) 6% (06) 8% (52) 8% (52) 2% (84) 3% (22) 682016 Vote: Someone else 29% (55) 22% (43) 6% () 3% (6) 3% (25) 28% (54) 932012 Vote: Barack Obama 29% (247) 7% (43) 7% (62) 5% (38) 3% (09) 30% (253) 8522012 Vote: Mitt Romney 2% (09) 7% (87) 6% (28) 8% (39) 5% (75) 34% (73) 52012 Vote: Other 29% (29) 4% (4) 9% (9) 8% (8) 0% (0) 29% (29) 992012 Vote: Didn’t Vote 40% (263) 9% (2) 9% (60) 6% (40) 0% (63) 6% (07) 6554-Region: Northeast 27% (02) 7% (63) 7% (28) 7% (26) 4% (55) 28% (07) 3804-Region: Midwest 3% (38) 5% (67) 4% (9) 7% (3) 3% (60) 29% (3) 4464-Region: South 33% (26) 6% (28) 7% (54) 6% (47) 2% (92) 27% (23) 7954-Region: West 29% (47) 22% (08) 2% (6) 4% (22) 0% (50) 23% (3) 502Favorable of Trump 28% (242) 8% (54) 7% (62) 6% (56) 2% (07) 28% (239) 860Unfavorable of Trump 32% (37) 8% (202) 8% (95) 6% (67) 2% (34) 25% (284) 52
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Table AV1_15
Table AV1_15: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Rocket Raccoon
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 3% (648) 7% (365) 8% (62) 6% (26) 2% (257) 27% (564) 222Very Favorable of Trump 29% (3) 5% (66) 6% (29) 7% (3) 4% (6) 29% (3) 448Somewhat Favorable of Trump 27% (2) 2% (88) 8% (33) 6% (25) % (46) 26% (08) 42Somewhat Unfavorable of Trump 28% (58) 25% (52) 2% (25) 9% (8) 8% (7) 8% (37) 207Very Unfavorable of Trump 33% (33) 6% (50) 7% (70) 5% (49) 2% (7) 26% (246) 946Comic Book Fan: Yes 45% (328) 23% (67) 7% (54) 5% (37) 8% (56) % (8) 722Comic Book Fan: No 22% (25) 5% (72) 7% (86) 7% (80) 5% (76) 34% (402) 67Comic Book Fan: Don’t Know / No Opinion 29% (69) % (27) 9% (22) 4% (0) % (26) 35% (8) 233Superhero movie fan: Yes 47% (552) 24% (28) 8% (00) 4% (42) 8% (89) 0% (2) 86Superhero movie fan: No 9% (7) 9% (7) 6% (50) 0% (74) 8% (42) 47% (369) 776Superhero movie fan: Don’t Know / No Opinion 5% (24) 9% (4) 7% (2) 6% (0) 6% (26) 47% (74) 60Saw superhero movie/past year: Yes 48% (452) 23% (22) 0% (97) 3% (27) 8% (75) 8% (72) 944Saw superhero movie/past year: No 6% (8) 2% (39) 5% (60) 8% (93) 6% (79) 42% (466) 8Saw superhero movie/past year: DK/NO 26% (5) 8% (5) 7% (4) 9% (5) 6% (4) 44% (26) 60Avengers: Very familiar 57% (423) 22% (60) 8% (6) 3% (23) 5% (38) 5% (33) 738Avengers: Somewhat familiar 29% (95) 22% (50) 8% (56) 5% (32) 5% (00) 2% (4) 675Avengers: Not too familiar 7% (23) 2% (37) 9% (30) 7% (24) 2% (67) 43% (37) 37Avengers: Not at all familiar % (3) 5% (6) 4% (2) 2% (38) 5% (46) 64% (204) 39Avengers: Don’t Know / No Opinion 7% (5) 3% (2) 3% (2) 3% (9) 8% (6) 66% (48) 73Watch In tity War: Very likely 60% (48) 2% (50) 8% (55) 2% (3) 4% (3) 4% (30) 696Watch In tity War: Somewhat likely 30% (42) 29% (34) 0% (47) 6% (26) % (53) 4% (66) 469Watch In tity War: Not too likely 7% (54) 3% (4) % (35) 6% (2) 20% (65) 32% (04) 32Watch In tity War: Not at all likely 4% (22) 6% (3) 4% (2) 2% (62) 7% (93) 58% (32) 540Watch In tity War: DK/NO 2% (2) 9% (9) 5% (4) 4% (4) 5% (5) 55% (53) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_16
Table AV1_16: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Spider-Man
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 43% (99) 32% (676) 6% (25) 5% (96) 2% (25) 3% (56) 222Gender: Male 45% (463) 32% (324) 6% (57) 5% (50) 0% (04) 2% (25) 024Gender: Female 42% (457) 32% (352) 6% (67) 4% (45) 3% (47) 3% (30) 098Age: 18-29 55% (248) 27% (23) 5% (23) 4% (20) 6% (25) 2% (9) 447Age: 30-44 50% (262) 3% (62) 6% (3) 3% (5) 0% (52) % (8) 530Age: 45-54 45% (5) 34% (3) 5% (8) 4% (3) 9% (29) 3% (8) 332Age: 55-64 38% (48) 35% (39) 6% (24) 4% (5) 3% (53) 4% (4) 392Age: 65+ 26% (0) 33% (39) 7% (29) 8% (34) 22% (93) 4% (6) 42Generation Z: 18-21 59% (8) 23% (3) 5% (7) 6% (8) 7% (9) % () 38Millennial: Age 22-37 53% (324) 30% (83) 7% (42) 3% (9) 5% (3) 2% (2) 62Generation X: Age 38-53 46% (240) 33% (69) 4% (9) 4% (9) 2% (6) 2% () 59Boomers: Age 54-72 35% (259) 34% (255) 7% (49) 5% (36) 6% (20) 4% (27) 746PID: Dem (no lean) 47% (347) 3% (229) 5% (38) 3% (22) 0% (76) 3% (2) 733PID: Ind (no lean) 44% (33) 3% (236) 6% (43) 5% (38) 2% (88) 3% (20) 757PID: Rep (no lean) 38% (24) 33% (2) 7% (43) 6% (35) 4% (88) 2% (4) 633PID/Gender: DemMen 50% (74) 28% (97) 5% (7) 3% () 0% (34) 3% (2) 346PID/Gender: DemWomen 44% (72) 34% (32) 5% (2) 3% () % (42) 2% (9) 387PID/Gender: Ind Men 44% (4) 34% (09) 5% (6) 5% (6) 9% (29) 3% (9) 32PID/Gender: Ind Women 44% (90) 29% (27) 6% (26) 5% (22) 3% (58) 3% (2) 436PID/Gender: Rep Men 4% (47) 33% (8) 7% (23) 7% (23) % (4) % (5) 357PID/Gender: Rep Women 34% (94) 34% (93) 7% (20) 4% (2) 7% (47) 3% (9) 275Ideo: Liberal (1-3) 49% (344) 29% (206) 7% (50) 3% (2) 0% (7) 2% (4) 705Ideo: Moderate (4) 40% (77) 32% (39) 6% (27) 6% (29) 3% (56) 3% () 440Ideo: Conservative (5-7) 39% (268) 35% (239) 5% (34) 5% (32) 3% (90) 3% (8) 68Educ: < College 44% (647) 30% (440) 6% (83) 5% (74) 2% (72) 3% (43) 459Educ: Bachelors degree 42% (8) 36% (54) 5% (2) 4% (7) % (47) 2% (8) 428Educ: Post-grad 38% (90) 35% (83) 9% (2) 2% (5) 3% (32) 2% (5) 235
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Table AV1_16
Table AV1_16: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Spider-Man
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 43% (99) 32% (676) 6% (25) 5% (96) 2% (25) 3% (56) 222Income: Under 50k 44% (55) 32% (398) 6% (78) 4% (56) 2% (45) 3% (34) 262Income: 50k-100k 44% (275) 33% (206) 5% (33) 4% (28) % (69) 2% (5) 625Income: 100k+ 40% (94) 3% (72) 6% (4) 5% (2) 5% (36) 3% (6) 235Ethnicity: White 40% (672) 33% (554) 6% (08) 5% (82) 2% (96) 3% (49) 66Ethnicity: Hispanic 58% (95) 30% (0) 3% () 2% (7) 6% (2) % (3) 337Ethnicity: Afr. Am. 53% (4) 25% (67) 5% (3) 2% (5) 3% (35) 2% (4) 265Ethnicity: Other 54% (07) 28% (55) 2% (4) 5% (0) 0% (9) % (2) 97Relig: Protestant 37% (87) 36% (84) 6% (29) 6% (29) 3% (64) 3% (4) 506Relig: Roman Catholic 45% (70) 30% (6) 6% (2) 5% (9) % (42) 4% (5) 383Relig: Ath./Agn./None 43% (269) 30% (87) 6% (40) 4% (26) 3% (8) 3% (22) 626Relig: Something Else 43% (65) 33% (27) 7% (26) 5% (8) % (43) % (4) 383Relig: Jewish 23% (5) 37% (24) % (7) 7% (4) 2% (3) % () 64Relig: Evangelical 47% (255) 32% (72) 5% (25) 4% (23) 0% (52) 2% () 538Relig: Non-Evang. Catholics 40% (230) 33% (90) 6% (34) 5% (28) 3% (73) 3% (8) 573Relig: All Christian 44% (485) 33% (362) 5% (59) 5% (5) % (24) 3% (29) Relig: All Non-Christian 43% (434) 3% (33) 7% (66) 4% (45) 2% (25) 3% (26) 009Community: Urban 49% (257) 29% (54) 6% (3) 3% (6) 2% (62) 2% (0) 530Community: Suburban 44% (435) 3% (305) 6% (58) 5% (49) 2% (6) 2% (2) 984Community: Rural 37% (227) 36% (26) 6% (36) 5% (3) 2% (73) 4% (25) 608Employ: Private Sector 47% (309) 3% (208) 7% (43) 4% (24) 0% (69) % (9) 66Employ: Government 48% (63) 26% (35) 9% () 6% (8) 9% (2) 2% (3) 32Employ: Self-Employed 44% (8) 37% (68) 8% (4) 2% (3) 9% (7) % (2) 85Employ: Homemaker 44% (78) 32% (57) 8% (4) 5% (8) 8% (4) 3% (6) 77Employ: Student 58% (52) 27% (24) 2% (2) 3% (2) 7% (6) 4% (4) 90Employ: Retired 29% (34) 35% (6) 6% (26) 7% (32) 9% (89) 4% (9) 46Employ: Unemployed 50% (20) 28% (67) 3% (7) 4% (0) 3% (3) 2% (5) 24Employ: Other 47% (8) 32% (55) 4% (7) 5% (9) 8% (3) 4% (8) 74Military HH: Yes 39% (5) 34% (3) 6% (23) 5% (8) 4% (52) 2% (8) 383Military HH: No 44% (768) 3% (544) 6% (02) 4% (78) % (99) 3% (48) 739
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Morning ConsultTable AV1_16
Table AV1_16: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Spider-Man
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 43% (99) 32% (676) 6% (25) 5% (96) 2% (25) 3% (56) 222RD/WT: Right Direction 42% (350) 3% (260) 6% (52) 4% (36) 3% () 2% (9) 827RD/WT: Wrong Track 44% (569) 32% (46) 6% (73) 5% (60) % (40) 3% (37) 295Trump Job Approve 42% (357) 32% (267) 7% (60) 4% (38) 2% (00) 3% (24) 845Trump Job Disapprove 44% (53) 33% (378) 5% (59) 5% (55) % (32) 2% (26) 62Trump Job Strongly Approve 4% (63) 28% (4) 9% (37) 6% (23) 2% (48) 4% (5) 400Trump Job Somewhat Approve 44% (94) 34% (54) 5% (23) 3% (4) 2% (52) 2% (9) 446Trump Job Somewhat Disapprove 45% (33) 33% (98) 4% () 3% (8) % (33) 3% (9) 293Trump Job Strongly Disapprove 44% (380) 32% (28) 5% (48) 5% (47) % (99) 2% (6) 870#1 Issue: Economy 46% (296) 33% (2) 5% (29) 3% (2) 2% (74) % (8) 639#1 Issue: Security 4% (75) 33% (39) 7% (28) 5% (23) % (48) 2% (0) 423#1 Issue: Health Care 44% (32) 28% (83) 6% (9) 6% (9) 3% (40) 2% (7) 300#1 Issue: Medicare / Social Security 32% (94) 35% (0) 5% (6) 6% (7) 6% (46) 6% (7) 290#1 Issue: Women’s Issues 48% (50) 32% (34) 8% (8) 7% (7) 5% (5) % () 05#1 Issue: Education 53% (98) 25% (47) 7% (3) 2% (4) 9% (6) 3% (6) 85#1 Issue: Energy 39% (3) 35% (27) 0% (8) 2% () 3% (0) 2% (2) 79#1 Issue: Other 43% (43) 33% (34) 4% (4) 3% (3) % (2) 5% (5) 02016 Vote: Democrat Hillary Clinton 43% (300) 33% (227) 5% (38) 4% (28) 2% (85) 2% (6) 6942016 Vote: Republican Donald Trump 40% (273) 33% (226) 6% (4) 5% (34) 3% (89) 3% (8) 682016 Vote: Someone else 39% (75) 32% (62) 6% () 5% (9) 4% (26) 5% (9) 932012 Vote: Barack Obama 44% (379) 3% (263) 6% (5) 4% (3) % (97) 4% (30) 8522012 Vote: Mitt Romney 38% (94) 34% (75) 6% (29) 5% (25) 6% (80) 2% (8) 52012 Vote: Other 29% (28) 36% (35) 7% (7) 7% (7) 2% (2) % () 992012 Vote: Didn’t Vote 49% (38) 3% (200) 6% (38) 5% (3) 8% (53) 2% (4) 6554-Region: Northeast 44% (66) 30% (3) 5% (20) 5% (8) 3% (49) 4% (5) 3804-Region: Midwest 44% (95) 30% (34) 6% (27) 4% (9) 3% (58) 3% (2) 4464-Region: South 47% (374) 3% (247) 5% (39) 5% (37) 0% (76) 3% (22) 7954-Region: West 37% (85) 36% (82) 8% (38) 4% (22) 4% (68) % (7) 502Favorable of Trump 43% (37) 3% (27) 6% (54) 5% (40) 2% (04) 2% (20) 860Unfavorable of Trump 44% (5) 33% (375) 6% (64) 4% (47) % (25) 3% (3) 52
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Table AV1_16
Table AV1_16: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Spider-Man
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 43% (99) 32% (676) 6% (25) 5% (96) 2% (25) 3% (56) 222Very Favorable of Trump 4% (85) 29% (3) 9% (40) 6% (27) % (5) 3% (4) 448Somewhat Favorable of Trump 45% (86) 34% (40) 3% (4) 3% (3) 3% (53) 2% (7) 42Somewhat Unfavorable of Trump 45% (94) 36% (74) 6% (3) 4% (8) 7% (3) 2% (4) 207Very Unfavorable of Trump 44% (47) 32% (300) 5% (5) 4% (39) 2% () 3% (27) 946Comic Book Fan: Yes 63% (455) 26% (85) 5% (34) 3% (20) 3% (24) % (4) 722Comic Book Fan: No 32% (376) 35% (407) 7% (85) 6% (67) 7% (94) 3% (38) 67Comic Book Fan: Don’t Know / No Opinion 38% (88) 36% (83) 3% (6) 4% (9) 4% (32) 6% (4) 233Superhero movie fan: Yes 62% (733) 28% (336) 5% (6) 2% (28) 2% (25) — (2) 86Superhero movie fan: No 8% (42) 37% (285) 7% (57) 8% (60) 25% (94) 5% (38) 776Superhero movie fan: Don’t Know / No Opinion 27% (44) 34% (54) 4% (7) 5% (8) 20% (32) 0% (6) 60Saw superhero movie/past year: Yes 6% (575) 28% (268) 6% (52) 3% (25) 2% (22) — (3) 944Saw superhero movie/past year: No 29% (329) 35% (390) 6% (72) 6% (69) 9% (26) 4% (42) 8Saw superhero movie/past year: DK/NO 27% (6) 29% (8) % (0) 4% (3) 2% (2) 8% () 60Avengers: Very familiar 65% (48) 25% (88) 4% (3) 2% (6) 3% (20) — (2) 738Avengers: Somewhat familiar 46% (309) 39% (26) 6% (40) 3% (20) 6% (43) — () 675Avengers: Not too familiar 22% (70) 4% (30) 0% (3) 7% (2) 20% (62) % (4) 37Avengers: Not at all familiar 4% (44) 27% (86) 6% (9) % (34) 33% (04) 0% (33) 39Avengers: Don’t Know / No Opinion 2% (6) 5% () 5% (4) 8% (6) 29% (2) 2% (6) 73Watch In tity War: Very likely 68% (470) 23% (6) 5% (34) 2% (2) 2% (6) — () 696Watch In tity War: Somewhat likely 53% (249) 38% (78) 5% (22) 2% (7) 2% () — () 469Watch In tity War: Not too likely 3% (0) 44% (4) 7% (22) 5% (7) 2% (38) % (2) 32Watch In tity War: Not at all likely 3% (69) 32% (75) 8% (4) 0% (55) 3% (68) 6% (33) 540Watch In tity War: DK/NO 3% (30) 20% (20) 5% (5) 5% (4) 9% (9) 9% (8) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_17
Table AV1_17: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Star-Lord
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 27% (579) 7% (357) 7% (54) 5% (04) 3% (280) 3% (648) 222Gender: Male 28% (290) 9% (95) 9% (90) 7% (69) 3% (32) 24% (248) 024Gender: Female 26% (289) 5% (62) 6% (64) 3% (35) 3% (48) 36% (400) 098Age: 18-29 4% (85) 8% (79) 0% (46) 4% (8) 3% (57) 4% (63) 447Age: 30-44 37% (97) 8% (98) 5% (28) 3% (6) 3% (69) 23% (22) 530Age: 45-54 29% (98) 20% (66) 5% (5) 5% (7) 4% (47) 27% (89) 332Age: 55-64 6% (64) 7% (65) 9% (35) 5% (8) % (44) 42% (65) 392Age: 65+ 8% (34) 2% (49) 7% (30) 9% (36) 5% (63) 50% (209) 42Generation Z: 18-21 40% (56) 5% (20) 3% (8) 7% (0) 0% (4) 5% (20) 38Millennial: Age 22-37 4% (25) 20% (24) 8% (47) 3% (20) 2% (74) 6% (95) 62Generation X: Age 38-53 32% (65) 8% (92) 4% (23) 4% (8) 4% (75) 28% (45) 59Boomers: Age 54-72 4% (06) 5% (3) 8% (56) 6% (42) 3% (00) 44% (330) 746PID: Dem (no lean) 26% (89) 20% (45) 7% (48) 4% (30) 5% (07) 29% (23) 733PID: Ind (no lean) 33% (253) 5% () 7% (50) 5% (4) % (80) 29% (22) 757PID: Rep (no lean) 22% (37) 6% (00) 9% (56) 5% (34) 5% (92) 34% (24) 633PID/Gender: DemMen 29% (99) 20% (70) 8% (27) 6% (2) 7% (58) 20% (7) 346PID/Gender: DemWomen 23% (90) 9% (75) 5% (2) 2% (9) 3% (50) 37% (42) 387PID/Gender: Ind Men 34% (08) 8% (58) 6% (2) 7% (23) 9% (29) 26% (82) 32PID/Gender: Ind Women 33% (45) 2% (53) 7% (29) 4% (8) 2% (52) 32% (39) 436PID/Gender: Rep Men 23% (83) 9% (67) 2% (42) 7% (25) 3% (45) 27% (95) 357PID/Gender: Rep Women 20% (54) 2% (33) 5% (4) 3% (9) 7% (47) 43% (9) 275Ideo: Liberal (1-3) 3% (29) 20% (38) 9% (60) 4% (27) 4% (00) 23% (60) 705Ideo: Moderate (4) 25% (2) 7% (73) 9% (40) 6% (24) 4% (63) 29% (27) 440Ideo: Conservative (5-7) 23% (58) 4% (98) 6% (43) 6% (43) 2% (83) 38% (257) 68Educ: < College 28% (407) 8% (260) 7% (0) 5% (70) 3% (95) 29% (426) 459Educ: Bachelors degree 29% (25) 5% (63) 9% (37) 5% (22) 3% (54) 30% (27) 428Educ: Post-grad 20% (47) 4% (34) 7% (5) 5% (3) 3% (3) 40% (95) 235
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Table AV1_17
Table AV1_17: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Star-Lord
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 27% (579) 7% (357) 7% (54) 5% (04) 3% (280) 3% (648) 222Income: Under 50k 28% (358) 8% (222) 7% (86) 4% (53) 2% (57) 30% (385) 262Income: 50k-100k 26% (60) 7% (06) 9% (55) 6% (38) 4% (87) 29% (79) 625Income: 100k+ 26% (62) 2% (28) 5% (3) 5% (2) 5% (36) 36% (84) 235Ethnicity: White 26% (426) 7% (278) 8% (25) 5% (8) 3% (23) 32% (537) 66Ethnicity: Hispanic 34% (4) 26% (88) % (38) 3% () 3% (45) 2% (4) 337Ethnicity: Afr. Am. 32% (84) 3% (36) 6% (5) 5% (4) 6% (4) 28% (74) 265Ethnicity: Other 35% (69) 22% (43) 7% (3) 5% (9) 3% (26) 9% (37) 97Relig: Protestant 2% (07) 5% (75) 6% (33) 5% (25) 5% (78) 37% (89) 506Relig: Roman Catholic 24% (9) 8% (70) 9% (34) 5% (9) 2% (46) 32% (23) 383Relig: Ath./Agn./None 33% (209) 7% (04) 5% (32) 5% (30) 4% (90) 26% (6) 626Relig: Something Else 26% (02) 20% (77) 8% (32) 4% (6) 2% (45) 29% () 383Relig: Jewish 5% (0) 23% (5) 2% (8) 2% () 9% (2) 29% (9) 64Relig: Evangelical 26% (40) 7% (93) 9% (46) 7% (36) 2% (65) 29% (58) 538Relig: Non-Evang. Catholics 22% (28) 4% (82) 8% (43) 4% (22) 4% (80) 38% (27) 573Relig: All Christian 24% (268) 6% (75) 8% (90) 5% (58) 3% (45) 34% (375) Relig: All Non-Christian 3% (3) 8% (8) 6% (64) 5% (46) 3% (35) 27% (272) 009Community: Urban 29% (55) 8% (97) 9% (50) 5% (25) 4% (77) 24% (27) 530Community: Suburban 27% (265) 6% (55) 6% (6) 5% (47) 4% (36) 32% (39) 984Community: Rural 26% (60) 7% (04) 7% (43) 5% (3) % (67) 33% (203) 608Employ: Private Sector 32% (209) 9% (27) 7% (48) 4% (28) 2% (79) 26% (7) 66Employ: Government 30% (39) 24% (3) 2% (6) 8% (0) 8% () 8% (24) 32Employ: Self-Employed 34% (63) 4% (26) 8% (6) 4% (7) 4% (26) 26% (47) 85Employ: Homemaker 3% (54) 9% (33) 3% (6) 2% (3) 4% (25) 32% (56) 77Employ: Student 40% (36) 7% (5) % (0) 5% (4) 2% () 6% (4) 90Employ: Retired % (49) 2% (56) 7% (34) 8% (36) 4% (64) 48% (222) 46Employ: Unemployed 32% (77) 8% (43) 4% () 4% (0) 6% (37) 26% (62) 24Employ: Other 30% (52) 4% (25) 8% (3) 3% (5) 5% (27) 30% (52) 74Military HH: Yes 24% (93) 8% (69) 8% (32) 6% (22) 3% (52) 30% (5) 383Military HH: No 28% (486) 7% (287) 7% (22) 5% (82) 3% (228) 3% (533) 739
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Morning ConsultTable AV1_17
Table AV1_17: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Star-Lord
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 27% (579) 7% (357) 7% (54) 5% (04) 3% (280) 3% (648) 222RD/WT: Right Direction 24% (202) 6% (34) 9% (75) 5% (45) 2% (99) 33% (273) 827RD/WT: Wrong Track 29% (377) 7% (223) 6% (79) 5% (59) 4% (8) 29% (375) 295Trump Job Approve 26% (28) 4% (22) 0% (8) 6% (47) % (97) 33% (280) 845Trump Job Disapprove 29% (333) 8% (208) 6% (7) 5% (53) 5% (69) 28% (328) 62Trump Job Strongly Approve 24% (94) 5% (6) 8% (32) 7% (28) 2% (47) 34% (37) 400Trump Job Somewhat Approve 28% (24) 4% (6) % (49) 4% (9) % (50) 32% (43) 446Trump Job Somewhat Disapprove 27% (78) 23% (67) 7% (9) 3% (8) 4% (40) 27% (80) 293Trump Job Strongly Disapprove 29% (255) 6% (4) 6% (52) 5% (45) 5% (29) 28% (247) 870#1 Issue: Economy 29% (88) 2% (33) 6% (38) 3% (7) 3% (8) 28% (82) 639#1 Issue: Security 24% (00) 5% (65) 7% (3) 7% (32) 3% (55) 33% (42) 423#1 Issue: Health Care 25% (74) 4% (43) 7% (2) 7% (2) 6% (48) 3% (93) 300#1 Issue: Medicare / Social Security 8% (52) 0% (30) 8% (24) 6% (7) 2% (36) 45% (3) 290#1 Issue: Women’s Issues 30% (32) 27% (28) 3% (4) 2% (2) 6% (6) 2% (2) 05#1 Issue: Education 4% (77) 4% (26) 6% (2) 2% (4) 2% (23) 24% (44) 85#1 Issue: Energy 3% (25) 2% (7) % (9) 2% (2) 8% (4) 6% (2) 79#1 Issue: Other 33% (33) 5% (5) 6% (6) 9% (9) 7% (7) 3% (3) 02016 Vote: Democrat Hillary Clinton 26% (82) 8% (26) 7% (45) 5% (33) 5% (02) 30% (206) 6942016 Vote: Republican Donald Trump 22% (50) 5% (04) 8% (54) 6% (42) 2% (8) 37% (250) 682016 Vote: Someone else 3% (60) 6% (32) 3% (7) 4% (7) 4% (28) 3% (60) 932012 Vote: Barack Obama 27% (230) 5% (30) 6% (53) 4% (34) 5% (3) 32% (275) 8522012 Vote: Mitt Romney 2% (06) 5% (75) 6% (3) 6% (32) 3% (69) 39% (98) 52012 Vote: Other 28% (28) 4% (4) 8% (7) 5% (5) 9% (8) 36% (36) 992012 Vote: Didn’t Vote 33% (25) 2% (36) 0% (63) 5% (32) % (72) 2% (37) 6554-Region: Northeast 25% (93) 6% (62) 8% (30) 6% (23) 4% (5) 3% (9) 3804-Region: Midwest 26% (4) 8% (80) 7% (30) 4% (7) 5% (67) 3% (38) 4464-Region: South 30% (236) 4% (3) 7% (53) 6% (44) % (84) 33% (264) 7954-Region: West 27% (36) 20% (02) 8% (4) 4% (9) 5% (77) 25% (26) 502Favorable of Trump 25% (29) 5% (32) 8% (70) 6% (49) % (99) 34% (29) 860Unfavorable of Trump 28% (328) 9% (24) 6% (73) 5% (52) 5% (72) 27% (33) 52
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Table AV1_17
Table AV1_17: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Star-Lord
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 27% (579) 7% (357) 7% (54) 5% (04) 3% (280) 3% (648) 222Very Favorable of Trump 24% (08) 5% (69) 8% (36) 6% (26) 2% (55) 34% (55) 448Somewhat Favorable of Trump 27% () 5% (64) 8% (34) 6% (24) % (43) 33% (37) 42Somewhat Unfavorable of Trump 29% (59) 2% (43) 2% (24) 4% (9) % (23) 23% (48) 207Very Unfavorable of Trump 28% (269) 8% (7) 5% (49) 5% (43) 6% (49) 28% (265) 946Comic Book Fan: Yes 45% (322) 23% (64) 7% (47) 4% (3) 9% (63) 3% (95) 722Comic Book Fan: No 8% (204) 3% (49) 8% (97) 6% (66) 6% (82) 40% (469) 67Comic Book Fan: Don’t Know / No Opinion 23% (53) 9% (44) 4% (0) 3% (7) 5% (34) 36% (85) 233Superhero movie fan: Yes 43% (52) 24% (282) 7% (8) 3% (3) 9% (06) 5% (74) 86Superhero movie fan: No 6% (47) 7% (56) 8% (65) 9% (66) 9% (46) 5% (396) 776Superhero movie fan: Don’t Know / No Opinion 3% (20) % (8) 5% (8) 4% (7) 8% (28) 49% (79) 60Saw superhero movie/past year: Yes 45% (427) 22% (2) 8% (78) 3% (26) 9% (88) 2% (5) 944Saw superhero movie/past year: No 2% (37) 3% (40) 6% (70) 7% (76) 7% (87) 45% (508) 8Saw superhero movie/past year: DK/NO 26% (6) 0% (6) % (6) 3% (2) 9% (5) 42% (25) 60Avengers: Very familiar 55% (404) 2% (53) 8% (57) 2% (6) 7% (54) 7% (53) 738Avengers: Somewhat familiar 22% (50) 24% (6) 8% (53) 5% (3) 6% (05) 26% (74) 675Avengers: Not too familiar 5% (5) 8% (27) 8% (26) 6% (9) 2% (66) 52% (64) 37Avengers: Not at all familiar % (3) 4% (2) 5% (6) 0% (3) 4% (46) 66% (2) 39Avengers: Don’t Know / No Opinion 0% (7) 5% (4) 3% (2) 9% (6) 2% (9) 62% (46) 73Watch In tity War: Very likely 59% (4) 2% (49) 7% (45) % (7) 5% (35) 7% (49) 696Watch In tity War: Somewhat likely 24% (4) 27% (27) 9% (4) 4% (9) 6% (74) 20% (93) 469Watch In tity War: Not too likely 0% (32) 4% (45) 4% (43) 7% (23) 9% (60) 36% (7) 32Watch In tity War: Not at all likely 2% (0) 5% (27) 4% (9) 0% (54) 7% (92) 63% (339) 540Watch In tity War: DK/NO 3% (2) 0% (9) 5% (5) % () 9% (9) 52% (50) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_18
Table AV1_18: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Thanos
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults % (233) 9% (40) 2% (252) 0% (22) 5% (309) 34% (75) 222Gender: Male 4% (40) 2% (25) 3% (30) % (6) 5% (50) 27% (274) 024Gender: Female 8% (93) 7% (85) % (22) 9% (96) 5% (59) 40% (442) 098Age: 18-29 9% (83) 8% (8) 5% (66) % (47) 6% (74) 2% (95) 447Age: 30-44 3% (7) 24% (26) 4% (75) 8% (40) 4% (73) 27% (44) 530Age: 45-54 2% (38) 26% (87) 9% (3) 0% (33) 3% (44) 30% (99) 332Age: 55-64 8% (30) 7% (67) % (43) 9% (37) 4% (55) 4% (6) 392Age: 65+ 3% () 9% (39) 9% (37) 3% (55) 5% (63) 5% (26) 42Generation Z: 18-21 4% (9) 3% (8) 20% (27) 7% (0) 23% (32) 23% (32) 38Millennial: Age 22-37 7% (04) 23% (42) 4% (85) % (66) 3% (78) 22% (36) 62Generation X: Age 38-53 3% (67) 24% (25) % (57) 8% (42) 4% (7) 30% (57) 59Boomers: Age 54-72 6% (42) 5% (0) 0% (73) 0% (76) 5% (3) 45% (333) 746PID: Dem (no lean) % (78) 2% (52) % (82) 0% (70) 4% (03) 34% (248) 733PID: Ind (no lean) 4% (04) 6% (9) 3% (98) % (80) 5% (2) 32% (244) 757PID: Rep (no lean) 8% (5) 20% (29) % (73) 0% (6) 5% (95) 35% (223) 633PID/Gender: DemMen 5% (5) 20% (69) % (37) % (38) 7% (58) 27% (92) 346PID/Gender: DemWomen 7% (27) 2% (82) % (44) 8% (32) 2% (45) 40% (57) 387PID/Gender: Ind Men 7% (55) 8% (57) 3% (43) 2% (39) 4% (45) 26% (83) 32PID/Gender: Ind Women % (49) 4% (63) 3% (55) 9% (4) 5% (67) 37% (6) 436PID/Gender: Rep Men 0% (35) 25% (89) 4% (50) % (38) 3% (47) 28% (99) 357PID/Gender: Rep Women 6% (7) 5% (40) 8% (23) 8% (23) 7% (48) 45% (24) 275Ideo: Liberal (1-3) 3% (92) 23% (65) 2% (88) 8% (59) 3% (9) 30% (209) 705Ideo: Moderate (4) % (49) 9% (84) 2% (54) 0% (43) 7% (75) 3% (36) 440Ideo: Conservative (5-7) 8% (53) 3% (9) 3% (87) 3% (90) 4% (98) 38% (262) 68Educ: < College 3% (88) 20% (29) % (67) 9% (32) 4% (208) 32% (474) 459Educ: Bachelors degree 6% (27) 9% (80) 3% (57) 2% (53) 5% (65) 34% (45) 428Educ: Post-grad 8% (9) 3% (30) 2% (28) 2% (27) 5% (36) 4% (96) 235
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Table AV1_18
Table AV1_18: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Thanos
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults % (233) 9% (40) 2% (252) 0% (22) 5% (309) 34% (75) 222Income: Under 50k 2% (57) 9% (235) 2% (48) 9% (3) 4% (8) 34% (427) 262Income: 50k-100k 9% (54) 2% (29) 2% (77) 2% (72) 6% (97) 3% (96) 625Income: 100k+ 0% (22) 6% (37) % (26) % (27) 3% (3) 39% (92) 235Ethnicity: White 9% (53) 20% (328) 2% (92) 0% (64) 5% (24) 35% (58) 66Ethnicity: Hispanic 9% (64) 28% (94) 2% (40) 7% (25) 3% (42) 2% (72) 337Ethnicity: Afr. Am. 7% (46) 2% (3) 3% (34) 2% (3) 5% (39) 32% (84) 265Ethnicity: Other 7% (34) 2% (42) 3% (25) 9% (7) 5% (29) 26% (50) 97Relig: Protestant 9% (43) 4% (69) % (53) 2% (6) 3% (67) 42% (22) 506Relig: Roman Catholic 0% (40) 2% (8) 3% (49) 7% (28) 2% (45) 37% (40) 383Relig: Ath./Agn./None 2% (78) 2% (3) % (68) 0% (62) 8% (0) 28% (78) 626Relig: Something Else % (42) 22% (84) % (43) 0% (39) 5% (57) 3% (8) 383Relig: Jewish 4% (2) 27% (8) % (7) 0% (6) 4% (9) 34% (22) 64Relig: Evangelical % (59) 5% (79) 5% (79) 5% (79) 3% (67) 33% (75) 538Relig: Non-Evang. Catholics 9% (54) 9% (07) % (62) 6% (32) 3% (75) 42% (243) 573Relig: All Christian 0% (3) 7% (86) 3% (40) 0% (0) 3% (43) 38% (48) Relig: All Non-Christian 2% (20) 2% (24) % () 0% (0) 6% (66) 29% (296) 009Community: Urban 4% (75) 20% (07) 2% (66) % (57) 6% (84) 27% (4) 530Community: Suburban 9% (87) 8% (75) 2% (22) 0% (97) 6% (53) 36% (350) 984Community: Rural 2% (7) 20% (9) % (64) 0% (58) 2% (72) 37% (224) 608Employ: Private Sector 2% (78) 22% (45) 2% (8) 2% (77) 4% (93) 28% (88) 66Employ: Government 4% (8) 27% (36) 5% (20) 9% (2) 9% (2) 26% (35) 32Employ: Self-Employed 9% (7) 6% (30) 5% (28) 3% (24) 7% (3) 30% (55) 85Employ: Homemaker % (20) 2% (36) 4% (24) 6% () 3% (23) 35% (63) 77Employ: Student 7% (6) 0% (9) 7% (6) 4% (3) 5% (3) 27% (25) 90Employ: Retired 4% (7) 2% (57) 8% (38) % (52) 4% (63) 5% (233) 46Employ: Unemployed 6% (39) 20% (48) 2% (28) 4% (0) 9% (47) 28% (68) 24Employ: Other 6% (28) 23% (39) 0% (7) 8% (4) 5% (27) 28% (49) 74Military HH: Yes 9% (36) 9% (72) 0% (38) % (44) 3% (49) 38% (44) 383Military HH: No % (97) 9% (329) 2% (24) 0% (68) 5% (260) 33% (57) 739
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Morning ConsultTable AV1_18
Table AV1_18: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Thanos
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults % (233) 9% (40) 2% (252) 0% (22) 5% (309) 34% (75) 222RD/WT: Right Direction % (90) 9% (58) 2% (00) 0% (79) 3% () 35% (288) 827RD/WT: Wrong Track % (43) 9% (242) 2% (52) 0% (33) 5% (98) 33% (427) 295Trump Job Approve % (94) 8% (5) 3% (3) 9% (79) 3% (09) 35% (298) 845Trump Job Disapprove % (28) 9% (226) % (32) % (27) 5% (77) 32% (374) 62Trump Job Strongly Approve 2% (49) 7% (68) 2% (46) 2% (47) % (44) 36% (46) 400Trump Job Somewhat Approve 0% (45) 9% (83) 5% (67) 7% (32) 5% (65) 34% (53) 446Trump Job Somewhat Disapprove 0% (28) 24% (69) 3% (38) 0% (28) 6% (47) 28% (82) 293Trump Job Strongly Disapprove % (99) 8% (57) % (94) % (98) 5% (30) 33% (29) 870#1 Issue: Economy % (72) 9% (23) 2% (74) 9% (55) 7% () 32% (203) 639#1 Issue: Security 9% (37) 7% (72) 3% (53) 2% (49) 4% (58) 36% (53) 423#1 Issue: Health Care % (33) 20% (60) 0% (3) 2% (35) 3% (39) 34% (02) 300#1 Issue: Medicare / Social Security 7% (9) 3% (38) 3% (38) 8% (25) 4% (40) 45% (30) 290#1 Issue: Women’s Issues 0% () 27% (29) % () 7% (8) 4% (5) 20% (2) 05#1 Issue: Education 7% (32) 23% (42) 3% (24) 7% (3) 9% (7) 3% (57) 85#1 Issue: Energy 7% (3) 29% (23) 4% () 3% (2) 8% (4) 9% (5) 79#1 Issue: Other 5% (5) 4% (4) 9% (9) 6% (6) 3% (3) 33% (33) 02016 Vote: Democrat Hillary Clinton % (79) 9% (32) % (74) 0% (69) 5% (06) 34% (234) 6942016 Vote: Republican Donald Trump 9% (62) 7% (8) 2% (82) % (73) 2% (85) 38% (260) 682016 Vote: Someone else 2% (23) 6% (3) 7% (32) 8% (6) 7% (34) 29% (56) 932012 Vote: Barack Obama 2% (03) 7% (44) % (94) 9% (79) 4% (8) 37% (35) 8522012 Vote: Mitt Romney 7% (34) 7% (86) 0% (50) 2% (62) 5% (76) 39% (202) 52012 Vote: Other 0% (9) 4% (3) 7% (7) 2% (2) 2% () 36% (35) 992012 Vote: Didn’t Vote 3% (86) 24% (56) 4% (9) 9% (58) 6% (03) 25% (6) 6554-Region: Northeast 4% (54) 6% (62) 7% (28) 9% (36) 6% (62) 36% (38) 3804-Region: Midwest % (49) 20% (90) % (50) 9% (40) 6% (7) 33% (47) 4464-Region: South 2% (92) 9% (52) 2% (96) 0% (80) 3% (04) 34% (270) 7954-Region: West 8% (39) 9% (97) 5% (78) % (56) 4% (7) 32% (6) 502Favorable of Trump % (93) 9% (60) 2% (04) 0% (82) 3% (4) 36% (307) 860Unfavorable of Trump % (2) 20% (228) % (28) % (24) 6% (88) 3% (362) 52
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Table AV1_18
Table AV1_18: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Thanos
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults % (233) 9% (40) 2% (252) 0% (22) 5% (309) 34% (75) 222Very Favorable of Trump 4% (6) 8% (8) % (48) 0% (44) % (50) 37% (64) 448Somewhat Favorable of Trump 8% (32) 9% (79) 4% (56) 9% (38) 6% (64) 35% (43) 42Somewhat Unfavorable of Trump 0% (2) 26% (53) 5% (3) 0% (2) 8% (37) 2% (43) 207Very Unfavorable of Trump % (00) 9% (75) 0% (97) % (04) 6% (50) 34% (39) 946Comic Book Fan: Yes 20% (4) 29% (207) 3% (94) % (83) 3% (9) 5% (06) 722Comic Book Fan: No 6% (72) 3% (55) 0% (20) 9% (09) 6% (85) 45% (525) 67Comic Book Fan: Don’t Know / No Opinion 9% (20) 7% (39) 6% (37) 9% (20) 4% (33) 36% (84) 233Superhero movie fan: Yes 7% (97) 28% (33) 5% (75) 0% (23) 3% (52) 8% (208) 86Superhero movie fan: No 3% (20) 7% (54) 7% (58) % (82) 7% (32) 55% (430) 776Superhero movie fan: Don’t Know / No Opinion 0% (6) 0% (5) 2% (9) 4% (7) 6% (25) 48% (78) 60Saw superhero movie/past year: Yes 7% (62) 27% (255) 6% (53) % (07) 3% (9) 6% (47) 944Saw superhero movie/past year: No 5% (58) 2% (37) 8% (89) 9% (03) 7% (86) 49% (546) 8Saw superhero movie/past year: DK/NO 22% (3) 4% (8) 5% (9) 3% (2) 8% (5) 38% (23) 60Avengers: Very familiar 23% (7) 27% (202) 6% (9) 2% (87) % (78) % (8) 738Avengers: Somewhat familiar 7% (48) 23% (55) 2% (82) 9% (63) 9% (29) 29% (98) 675Avengers: Not too familiar % (2) 0% (32) 9% (27) 7% (22) 8% (56) 56% (77) 37Avengers: Not at all familiar % (4) 2% (6) 6% (8) % (34) 2% (39) 68% (28) 39Avengers: Don’t Know / No Opinion % (8) 8% (6) 7% (5) 8% (6) 0% (8) 56% (4) 73Watch In tity War: Very likely 24% (70) 28% (98) 7% (7) % (78) 0% (7) 9% (6) 696Watch In tity War: Somewhat likely 8% (38) 28% (32) 3% (60) 8% (36) 6% (75) 27% (26) 469Watch In tity War: Not too likely 4% (4) 3% (43) 3% (40) 2% (40) 20% (63) 38% (2) 32Watch In tity War: Not at all likely — (2) 2% (2) 5% (27) 9% (50) 5% (84) 68% (366) 540Watch In tity War: DK/NO 8% (8) 6% (5) 7% (7) 8% (8) 7% (6) 43% (4) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_19
Table AV1_19: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Thor
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 4% (865) 25% (53) 6% (20) 5% (97) 7% (358) 7% (50) 222Gender: Male 40% (408) 27% (276) 6% (66) 6% (66) 4% (47) 6% (6) 024Gender: Female 42% (457) 23% (255) 5% (54) 3% (3) 9% (2) 8% (89) 098Age: 18-29 5% (227) 24% (07) 7% (30) 3% (3) % (49) 5% (2) 447Age: 30-44 49% (258) 27% (44) 4% (20) 3% (7) 5% (77) 3% (4) 530Age: 45-54 52% (73) 22% (72) 4% (3) 7% (22) 0% (33) 6% (9) 332Age: 55-64 3% (22) 30% (8) 8% (32) 4% (5) 9% (76) 7% (29) 392Age: 65+ 20% (85) 2% (89) 6% (25) 7% (29) 29% (24) 6% (68) 42Generation Z: 18-21 47% (65) 22% (30) % (5) 4% (6) 2% (7) 3% (5) 38Millennial: Age 22-37 52% (39) 27% (63) 4% (26) 3% (20) 0% (60) 4% (24) 62Generation X: Age 38-53 49% (255) 23% (22) 4% (2) 4% (23) 5% (76) 4% (2) 59Boomers: Age 54-72 29% (26) 27% (99) 6% (47) 5% (36) 23% (69) 0% (78) 746PID: Dem (no lean) 43% (34) 25% (86) 6% (4) 3% (24) 6% (20) 6% (47) 733PID: Ind (no lean) 43% (322) 26% (97) 4% (33) 5% (39) 5% (3) 7% (52) 757PID: Rep (no lean) 36% (229) 23% (47) 7% (46) 5% (33) 20% (26) 8% (5) 633PID/Gender: DemMen 45% (56) 26% (89) 6% (20) 5% (8) 3% (44) 6% (20) 346PID/Gender: DemWomen 4% (59) 25% (98) 6% (2) 2% (6) 20% (76) 7% (27) 387PID/Gender: Ind Men 40% (28) 30% (98) 4% (4) 7% (24) 3% (43) 5% (5) 32PID/Gender: Ind Women 45% (94) 23% (00) 4% (9) 4% (6) 6% (70) 8% (37) 436PID/Gender: Rep Men 35% (25) 25% (90) 9% (32) 7% (24) 7% (6) 7% (26) 357PID/Gender: Rep Women 38% (05) 2% (57) 5% (4) 3% (9) 24% (65) 9% (25) 275Ideo: Liberal (1-3) 44% (33) 29% (205) 5% (32) 4% (28) 2% (86) 6% (40) 705Ideo: Moderate (4) 38% (69) 25% () 7% (32) 3% (4) 20% (86) 6% (28) 440Ideo: Conservative (5-7) 37% (250) 23% (55) 7% (47) 6% (42) 9% (3) 8% (54) 68Educ: < College 43% (624) 24% (349) 6% (82) 5% (68) 7% (24) 6% (95) 459Educ: Bachelors degree 39% (67) 28% (2) 5% (23) 5% (20) 6% (70) 6% (27) 428Educ: Post-grad 32% (75) 26% (6) 6% (5) 4% (9) 20% (47) 2% (29) 235
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Table AV1_19
Table AV1_19: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Thor
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 4% (865) 25% (53) 6% (20) 5% (97) 7% (358) 7% (50) 222Income: Under 50k 43% (544) 23% (287) 5% (68) 5% (60) 7% (2) 7% (92) 262Income: 50k-100k 39% (24) 28% (78) 7% (42) 4% (25) 7% (07) 5% (33) 625Income: 100k+ 34% (8) 28% (66) 4% (0) 5% (3) 7% (4) % (26) 235Ethnicity: White 38% (634) 26% (427) 6% (94) 5% (83) 8% (294) 8% (30) 66Ethnicity: Hispanic 49% (65) 32% (07) 3% () % (4) % (36) 4% (4) 337Ethnicity: Afr. Am. 5% (35) 2% (55) 6% (5) 3% (9) 5% (40) 4% () 265Ethnicity: Other 49% (97) 25% (48) 6% () 2% (5) 3% (25) 5% (0) 97Relig: Protestant 32% (6) 27% (35) 6% (30) 5% (23) 2% (07) 0% (5) 506Relig: Roman Catholic 42% (60) 23% (87) 6% (2) 5% (9) 9% (7) 6% (24) 383Relig: Ath./Agn./None 42% (265) 25% (54) 7% (4) 4% (26) 5% (96) 7% (45) 626Relig: Something Else 4% (56) 28% (08) 4% (7) 4% (5) 6% (62) 7% (25) 383Relig: Jewish 23% (5) 32% (20) 2% () 7% (4) 7% () 9% (2) 64Relig: Evangelical 45% (242) 25% (36) 5% (28) 6% (30) 4% (74) 5% (28) 538Relig: Non-Evang. Catholics 35% (202) 23% (33) 6% (33) 5% (26) 22% (26) 9% (52) 573Relig: All Christian 40% (444) 24% (269) 6% (62) 5% (56) 8% (200) 7% (80) Relig: All Non-Christian 42% (42) 26% (26) 6% (58) 4% (4) 6% (58) 7% (70) 009Community: Urban 43% (227) 26% (36) 6% (34) 4% (22) 6% (84) 5% (27) 530Community: Suburban 40% (392) 26% (255) 6% (59) 4% (38) 8% (75) 7% (65) 984Community: Rural 40% (246) 23% (39) 4% (27) 6% (37) 6% (00) 0% (59) 608Employ: Private Sector 45% (298) 26% (7) 6% (37) 4% (28) 5% (02) 4% (27) 66Employ: Government 45% (59) 29% (39) 6% (8) 9% () 8% (0) 4% (5) 32Employ: Self-Employed 40% (74) 25% (46) % (2) 4% (7) 6% (29) 4% (8) 85Employ: Homemaker 50% (89) 22% (39) 2% (3) 4% (7) 4% (25) 8% (4) 77Employ: Student 5% (46) 28% (25) 9% (8) — (0) 7% (6) 5% (4) 90Employ: Retired 24% (0) 24% (2) 6% (28) 7% (3) 26% (20) 3% (60) 46Employ: Unemployed 44% (05) 25% (59) 4% (9) 3% (7) 20% (49) 5% (2) 24Employ: Other 48% (84) 23% (40) 3% (6) 4% (7) 0% (7) 2% (2) 74Military HH: Yes 39% (50) 27% (03) 6% (22) 3% () 20% (76) 6% (2) 383Military HH: No 4% (76) 25% (428) 6% (98) 5% (86) 6% (282) 7% (29) 739
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Morning ConsultTable AV1_19
Table AV1_19: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Thor
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 4% (865) 25% (53) 6% (20) 5% (97) 7% (358) 7% (50) 222RD/WT: Right Direction 40% (33) 24% (95) 6% (50) 5% (44) 8% (47) 7% (60) 827RD/WT: Wrong Track 4% (534) 26% (336) 5% (70) 4% (53) 6% (22) 7% (90) 295Trump Job Approve 40% (34) 24% (202) 5% (45) 5% (43) 8% (53) 7% (62) 845Trump Job Disapprove 40% (468) 27% (35) 6% (7) 4% (52) 6% (82) 6% (74) 62Trump Job Strongly Approve 4% (66) 20% (78) 5% (9) 6% (23) 20% (80) 8% (33) 400Trump Job Somewhat Approve 39% (75) 28% (23) 6% (25) 4% (20) 6% (73) 7% (29) 446Trump Job Somewhat Disapprove 43% (27) 28% (82) 5% (4) 5% (5) 2% (35) 7% (20) 293Trump Job Strongly Disapprove 39% (34) 27% (233) 7% (57) 4% (37) 7% (47) 6% (54) 870#1 Issue: Economy 43% (278) 30% (92) 4% (24) 3% (9) 6% (04) 3% (22) 639#1 Issue: Security 38% (59) 2% (9) 9% (37) 6% (24) 7% (74) 9% (39) 423#1 Issue: Health Care 40% (2) 24% (7) 5% (5) 7% (20) 9% (57) 6% (7) 300#1 Issue: Medicare / Social Security 3% (9) 9% (54) 8% (23) 6% (7) 23% (66) 4% (40) 290#1 Issue: Women’s Issues 45% (48) 38% (40) 3% (3) 6% (6) 7% (8) % () 05#1 Issue: Education 53% (97) 22% (40) 3% (5) 3% (6) % (2) 9% (6) 85#1 Issue: Energy 42% (33) 2% (7) 3% (0) 2% () 8% (4) 4% (4) 79#1 Issue: Other 39% (39) 27% (27) 3% (3) 5% (5) 4% (4) 2% (2) 02016 Vote: Democrat Hillary Clinton 38% (264) 27% (9) 5% (38) 4% (30) 8% (26) 6% (45) 6942016 Vote: Republican Donald Trump 38% (258) 24% (63) 6% (39) 5% (33) 9% (32) 8% (56) 682016 Vote: Someone else 34% (65) 25% (49) 7% (4) 2% (5) 23% (44) 9% (7) 932012 Vote: Barack Obama 38% (326) 26% (224) 6% (50) 4% (34) 8% (5) 8% (66) 8522012 Vote: Mitt Romney 36% (84) 22% (2) 5% (27) 6% (32) 2% (09) 9% (48) 52012 Vote: Other 33% (32) 24% (23) % () 8% (8) 20% (20) 4% (4) 992012 Vote: Didn’t Vote 49% (322) 26% (70) 5% (32) 3% (23) 2% (77) 5% (32) 6554-Region: Northeast 4% (56) 23% (86) 3% (3) 7% (26) 9% (72) 7% (28) 3804-Region: Midwest 39% (74) 26% (4) 4% (9) 4% (6) 2% (9) 7% (32) 4464-Region: South 44% (352) 25% (20) 5% (42) 5% (39) 3% (02) 7% (59) 7954-Region: West 37% (84) 26% (3) 9% (47) 3% (6) 8% (93) 6% (32) 502Favorable of Trump 42% (357) 22% (92) 6% (49) 5% (47) 8% (5) 7% (63) 860Unfavorable of Trump 40% (464) 28% (327) 6% (68) 3% (40) 6% (83) 6% (7) 52
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Table AV1_19
Table AV1_19: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Thor
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 4% (865) 25% (53) 6% (20) 5% (97) 7% (358) 7% (50) 222Very Favorable of Trump 43% (94) 20% (9) 5% (23) 6% (25) 8% (79) 8% (36) 448Somewhat Favorable of Trump 40% (63) 24% (0) 6% (26) 5% (22) 8% (72) 7% (27) 42Somewhat Unfavorable of Trump 40% (84) 34% (70) 8% (7) 4% (8) % (22) 3% (6) 207Very Unfavorable of Trump 40% (380) 27% (257) 5% (5) 3% (32) 7% (6) 7% (65) 946Comic Book Fan: Yes 60% (437) 25% (82) 4% (32) 3% (9) 6% (42) 2% () 722Comic Book Fan: No 29% (342) 25% (294) 6% (72) 6% (74) 23% (27) 0% (4) 67Comic Book Fan: Don’t Know / No Opinion 37% (87) 24% (55) 7% (6) 2% (4) 20% (46) % (25) 233Superhero movie fan: Yes 63% (750) 27% (324) 4% (42) 2% (2) 4% (44) — (4) 86Superhero movie fan: No % (87) 2% (64) 9% (67) 9% (7) 34% (265) 6% (22) 776Superhero movie fan: Don’t Know / No Opinion 8% (28) 26% (42) 7% () 4% (6) 3% (49) 5% (24) 60Saw superhero movie/past year: Yes 6% (577) 28% (262) 5% (46) 2% (5) 4% (40) — (4) 944Saw superhero movie/past year: No 24% (273) 23% (257) 6% (69) 7% (8) 28% (309) 2% (29) 8Saw superhero movie/past year: DK/NO 26% (6) 20% (2) 8% (5) 2% () 5% (9) 28% (7) 60Avengers: Very familiar 7% (523) 2% (55) 3% (22) % (0) 3% (25) — (2) 738Avengers: Somewhat familiar 42% (287) 34% (229) 5% (36) 3% (20) 4% (93) % (0) 675Avengers: Not too familiar 0% (3) 32% (00) 0% (3) 8% (24) 32% (00) 0% (30) 37Avengers: Not at all familiar 5% (6) 2% (39) 8% (24) % (36) 37% (9) 27% (86) 39Avengers: Don’t Know / No Opinion 2% (9) 0% (8) 9% (6) 9% (7) 30% (22) 30% (22) 73Watch In tity War: Very likely 76% (526) 20% (40) 2% (5) % (5) % (0) — (0) 696Watch In tity War: Somewhat likely 50% (235) 37% (74) 5% (25) 2% (8) 5% (25) — (2) 469Watch In tity War: Not too likely 20% (64) 35% (4) 0% (3) 6% (20) 25% (80) 4% (2) 32Watch In tity War: Not at all likely 4% (2) 5% (83) 7% (39) % (62) 4% (223) 2% (3) 540Watch In tity War: DK/NO 20% (20) 2% (20) 9% (9) 2% (2) 23% (22) 24% (23) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV1_20
Table AV1_20: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Bucky Barnes / Winter Soldier
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 3% (274) 22% (457) % (23) 8% (63) 3% (273) 34% (724) 222Gender: Male 5% (57) 25% (258) 2% (27) 9% (95) 2% (24) 26% (263) 024Gender: Female % (7) 8% (99) 9% (04) 6% (68) 4% (49) 42% (460) 098Age: 18-29 23% (02) 2% (94) 2% (53) 8% (38) 3% (58) 23% (02) 447Age: 30-44 7% (92) 28% (47) 0% (52) 5% (25) 4% (76) 26% (38) 530Age: 45-54 2% (4) 26% (85) 3% (42) 9% (29) % (37) 29% (98) 332Age: 55-64 7% (27) 2% (82) 3% (50) 7% (26) % (43) 42% (63) 392Age: 65+ 3% () % (48) 8% (34) % (45) 4% (59) 53% (222) 42Generation Z: 18-21 23% (32) 8% (25) % (5) 7% (0) 3% (8) 27% (38) 38Millennial: Age 22-37 20% (24) 25% (54) 2% (74) 8% (46) 3% (8) 22% (32) 62Generation X: Age 38-53 4% (75) 28% (43) 9% (49) 6% (30) 3% (66) 30% (56) 59Boomers: Age 54-72 6% (42) 7% (25) % (83) 8% (63) 2% (92) 46% (34) 746PID: Dem (no lean) 5% (08) 22% (63) 2% (86) 6% (47) 3% (92) 32% (238) 733PID: Ind (no lean) 5% (0) 2% (6) 9% (7) 9% (65) 3% (02) 33% (247) 757PID: Rep (no lean) 9% (56) 2% (33) 2% (75) 8% (5) 2% (79) 38% (239) 633PID/Gender: DemMen 7% (60) 25% (87) 4% (48) 8% (28) 3% (45) 23% (78) 346PID/Gender: DemWomen 2% (48) 20% (76) 0% (37) 5% (9) 2% (48) 4% (60) 387PID/Gender: Ind Men 9% (60) 25% (8) 0% (33) 0% (32) % (37) 24% (78) 32PID/Gender: Ind Women 2% (50) 8% (80) 9% (38) 8% (34) 5% (65) 39% (69) 436PID/Gender: Rep Men 0% (37) 25% (90) 3% (46) 0% (35) 2% (43) 30% (08) 357PID/Gender: Rep Women 7% (9) 6% (44) % (29) 6% (6) 3% (36) 48% (3) 275Ideo: Liberal (1-3) 7% (7) 24% (68) 3% (89) 8% (54) 2% (82) 28% (95) 705Ideo: Moderate (4) 0% (45) 25% (09) 9% (38) 9% (38) 6% (70) 32% (4) 440Ideo: Conservative (5-7) 9% (6) 20% (33) 3% (86) 7% (5) 2% (79) 40% (27) 68Educ: < College 4% (205) 22% (327) 0% (40) 9% (24) 2% (78) 33% (484) 459Educ: Bachelors degree % (46) 23% (00) 3% (56) 7% (29) 4% (6) 32% (37) 428Educ: Post-grad 0% (23) 3% (29) 5% (36) 4% (0) 4% (34) 44% (03) 235
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Table AV1_20
Table AV1_20: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Bucky Barnes / Winter Soldier
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 3% (274) 22% (457) % (23) 8% (63) 3% (273) 34% (724) 222Income: Under 50k 4% (80) 22% (282) 0% (25) 8% (04) 2% (46) 34% (423) 262Income: 50k-100k 0% (65) 23% (43) 3% (8) 6% (39) 5% (93) 33% (204) 625Income: 100k+ 2% (29) 3% (3) % (25) 8% (20) 4% (33) 4% (97) 235Ethnicity: White % (8) 2% (35) % (83) 8% (30) 3% (25) 36% (60) 66Ethnicity: Hispanic 9% (63) 27% (92) 6% (52) 6% (20) 2% (40) 2% (7) 337Ethnicity: Afr. Am. 22% (59) 24% (64) 7% (9) 8% (2) 2% (3) 26% (70) 265Ethnicity: Other 7% (34) 22% (42) 5% (30) 6% (2) 3% (26) 27% (53) 97Relig: Protestant 0% (48) 8% (90) % (55) 7% (33) 3% (68) 42% (23) 506Relig: Roman Catholic 2% (45) 8% (69) 2% (45) 7% (28) 2% (47) 39% (48) 383Relig: Ath./Agn./None 3% (79) 25% (56) % (67) 9% (59) 5% (96) 27% (70) 626Relig: Something Else 5% (57) 24% (93) 0% (39) 6% (23) 2% (46) 32% (24) 383Relig: Jewish 9% (5) 28% (8) % (7) 5% (3) 7% () 30% (9) 64Relig: Evangelical 5% (80) 20% (0) 2% (63) 9% (48) 0% (55) 34% (83) 538Relig: Non-Evang. Catholics 0% (57) 7% (98) % (6) 6% (33) 3% (76) 43% (246) 573Relig: All Christian 2% (37) 9% (208) % (25) 7% (8) 2% (3) 39% (429) Relig: All Non-Christian 4% (37) 25% (249) % (07) 8% (82) 4% (42) 29% (293) 009Community: Urban 6% (87) 24% (29) 3% (69) 7% (39) 3% (67) 26% (40) 530Community: Suburban % (2) 9% (9) 0% (0) 8% (79) 3% (30) 38% (372) 984Community: Rural 2% (75) 23% (37) 0% (6) 7% (45) 3% (77) 35% (22) 608Employ: Private Sector 5% (99) 26% (7) 0% (69) 7% (43) 3% (83) 30% (96) 66Employ: Government 23% (30) 2% (28) % (5) 9% (2) 2% (6) 24% (3) 32Employ: Self-Employed 3% (25) 20% (36) 20% (37) 9% (7) 4% (26) 24% (44) 85Employ: Homemaker 4% (25) 2% (38) 2% (20) 2% (3) 4% (24) 37% (66) 77Employ: Student 25% (22) 25% (22) 0% (9) 4% (4) 3% (2) 24% (2) 90Employ: Retired 4% (6) 3% (60) 0% (44) 0% (45) 3% (6) 5% (235) 46Employ: Unemployed 4% (35) 24% (57) 8% (20) % (26) 4% (34) 29% (69) 24Employ: Other 2% (2) 26% (45) 9% (6) 8% (4) 0% (8) 35% (6) 74Military HH: Yes 4% (52) 22% (83) 0% (39) 7% (25) 2% (48) 36% (36) 383Military HH: No 3% (222) 22% (374) % (92) 8% (38) 3% (225) 34% (588) 739
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Morning ConsultTable AV1_20
Table AV1_20: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Bucky Barnes / Winter Soldier
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 3% (274) 22% (457) % (23) 8% (63) 3% (273) 34% (724) 222RD/WT: Right Direction 0% (86) 23% (89) 0% (86) 0% (79) 2% (0) 35% (286) 827RD/WT: Wrong Track 4% (88) 2% (268) % (45) 6% (84) 3% (72) 34% (438) 295Trump Job Approve % (95) 22% (89) % (92) 8% (68) % (97) 36% (305) 845Trump Job Disapprove 4% (68) 2% (239) 2% (35) 8% (88) 4% (58) 32% (374) 62Trump Job Strongly Approve % (45) 2% (84) 0% (39) 8% (33) 3% (5) 37% (47) 400Trump Job Somewhat Approve % (50) 24% (05) 2% (53) 8% (35) 0% (46) 35% (57) 446Trump Job Somewhat Disapprove 2% (37) 22% (63) 5% (44) 7% (20) 3% (37) 3% (9) 293Trump Job Strongly Disapprove 5% (3) 20% (76) 0% (9) 8% (68) 4% (2) 33% (283) 870#1 Issue: Economy 4% (87) 24% (54) 3% (80) 5% (35) 4% (88) 3% (96) 639#1 Issue: Security % (46) 9% (80) 0% (4) 0% (43) 5% (62) 36% (5) 423#1 Issue: Health Care 5% (46) 2% (63) 3% (39) 8% (23) % (33) 32% (95) 300#1 Issue: Medicare / Social Security 9% (26) 4% (4) 9% (25) 7% (2) 2% (34) 49% (43) 290#1 Issue: Women’s Issues 8% (9) 24% (25) 3% (4) 2% (3) 0% (0) 23% (24) 05#1 Issue: Education 9% (35) 24% (44) 7% (3) 7% (3) 0% (8) 34% (62) 85#1 Issue: Energy 3% (0) 27% (2) 0% (8) 9% (7) 23% (8) 7% (4) 79#1 Issue: Other 5% (5) 28% (28) 2% (2) 8% (8) 9% (0) 38% (38) 02016 Vote: Democrat Hillary Clinton 4% (97) 20% (42) % (78) 7% (46) 5% (0) 33% (229) 6942016 Vote: Republican Donald Trump 8% (58) 2% (45) 2% (8) 7% (46) 2% (83) 39% (268) 682016 Vote: Someone else 3% (26) 20% (39) 0% (8) 8% (5) 7% (32) 33% (63) 932012 Vote: Barack Obama 3% (3) 20% (67) % (9) 7% (57) 4% (20) 36% (304) 8522012 Vote: Mitt Romney 8% (40) 8% (93) 0% (54) 8% (42) 4% (74) 4% (208) 52012 Vote: Other 9% (9) 7% (7) 6% (6) % () % () 36% (36) 992012 Vote: Didn’t Vote 7% (2) 28% (80) % (69) 8% (5) 0% (68) 26% (73) 6554-Region: Northeast 4% (53) 23% (86) 0% (38) 9% (33) 3% (49) 32% (20) 3804-Region: Midwest 3% (57) 20% (9) 9% (40) 7% (33) 4% (6) 37% (64) 4464-Region: South 3% (05) 22% (75) % (85) 7% (59) % (85) 36% (286) 7954-Region: West 2% (59) 2% (05) 3% (68) 8% (38) 6% (78) 3% (54) 502Favorable of Trump 2% (99) 22% (86) % (92) 9% (74) 2% (00) 36% (309) 860Unfavorable of Trump 4% (60) 22% (248) 2% (35) 7% (79) 4% (57) 32% (373) 52
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Table AV1_20
Table AV1_20: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Bucky Barnes / Winter Soldier
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 3% (274) 22% (457) % (23) 8% (63) 3% (273) 34% (724) 222Very Favorable of Trump 2% (54) 2% (95) % (47) 8% (37) % (50) 37% (66) 448Somewhat Favorable of Trump % (45) 22% (9) % (45) 9% (36) 2% (5) 35% (44) 42Somewhat Unfavorable of Trump % (22) 27% (57) 0% (2) 9% (8) 3% (27) 30% (63) 207Very Unfavorable of Trump 5% (38) 20% (92) 2% (4) 6% (60) 4% (30) 33% (3) 946Comic Book Fan: Yes 24% (7) 32% (23) 3% (92) 6% (43) % (79) 5% (06) 722Comic Book Fan: No 7% (78) 5% (76) 0% (5) 9% (0) 4% (62) 45% (526) 67Comic Book Fan: Don’t Know / No Opinion % (25) 2% (50) 0% (24) 4% (0) 4% (32) 39% (9) 233Superhero movie fan: Yes 2% (25) 32% (378) 4% (67) 6% (66) 0% (22) 7% (20) 86Superhero movie fan: No 2% (2) 8% (60) 7% (56) % (89) 6% (23) 56% (435) 776Superhero movie fan: Don’t Know / No Opinion 7% (0) 2% (9) 5% (8) 5% (8) 7% (28) 54% (87) 60Saw superhero movie/past year: Yes 22% (204) 3% (295) 5% (40) 6% (53) % (02) 6% (50) 944Saw superhero movie/past year: No 6% (63) 4% (5) 8% (87) 9% (05) 4% (62) 49% (55) 8Saw superhero movie/past year: DK/NO 2% (7) 8% () 7% (4) 9% (5) 5% (9) 38% (23) 60Avengers: Very familiar 29% (24) 33% (246) 4% (05) 6% (42) 7% (49) % (83) 738Avengers: Somewhat familiar 7% (47) 24% (65) 4% (93) 7% (48) 8% (8) 30% (203) 675Avengers: Not too familiar % (4) 7% (23) 7% (22) 0% (30) 9% (59) 57% (79) 37Avengers: Not at all familiar % (4) 6% (8) 3% (9) % (36) 2% (38) 67% (25) 39Avengers: Don’t Know / No Opinion 7% (5) 8% (6) 3% (2) 0% (7) 3% (9) 59% (44) 73Watch In tity War: Very likely 32% (220) 34% (234) 5% (02) 5% (33) 7% (47) 9% (60) 696Watch In tity War: Somewhat likely 7% (3) 3% (46) 5% (69) 7% (35) 4% (64) 26% (23) 469Watch In tity War: Not too likely 5% (5) 6% (52) 0% (3) % (36) 8% (57) 4% (30) 32Watch In tity War: Not at all likely % (3) 3% (6) 4% (24) 0% (54) 6% (85) 66% (358) 540Watch In tity War: DK/NO 5% (5) 9% (9) 5% (5) 5% (5) 2% (20) 54% (52) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV2_1
Table AV2_1: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Falcon
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 9% (42) 22% (460) 7% (44) 6% (27) 20% (426) 26% (552) 222Gender: Male 23% (232) 23% (236) 9% (88) 6% (66) 8% (83) 2% (29) 024Gender: Female 6% (80) 20% (224) 5% (56) 6% (6) 22% (243) 30% (333) 098Age: 18-29 26% (7) 2% (93) 8% (37) 7% (30) 22% (00) 6% (70) 447Age: 30-44 23% (23) 25% (3) 5% (29) 6% (30) 8% (93) 23% (24) 530Age: 45-54 2% (69) 23% (78) 0% (32) 6% (8) 6% (54) 25% (82) 332Age: 55-64 5% (59) 24% (92) 7% (27) 5% (9) 8% (73) 3% (23) 392Age: 65+ % (44) 6% (66) 5% (9) 7% (30) 25% (07) 37% (54) 42Generation Z: 18-21 27% (38) 9% (26) 9% (2) 0% (4) 9% (27) 5% (2) 38Millennial: Age 22-37 24% (48) 25% (54) 6% (39) 5% (3) 20% (23) 9% (5) 62Generation X: Age 38-53 2% (2) 22% (5) 9% (46) 6% (33) 7% (86) 24% (27) 59Boomers: Age 54-72 4% (08) 20% (5) 6% (45) 5% (38) 2% (59) 33% (245) 746PID: Dem (no lean) 22% (63) 20% (49) 6% (44) 4% (32) 23% (68) 24% (78) 733PID: Ind (no lean) 9% (46) 2% (62) 8% (64) 7% (55) 9% (44) 25% (86) 757PID: Rep (no lean) 6% (04) 24% (49) 6% (36) 6% (40) 8% (4) 30% (89) 633PID/Gender: DemMen 28% (95) 9% (65) 9% (30) 5% (8) 2% (72) 9% (65) 346PID/Gender: DemWomen 7% (67) 22% (84) 4% (4) 4% (4) 25% (96) 29% (3) 387PID/Gender: Ind Men 20% (66) 26% (85) 9% (28) 8% (26) 6% (5) 20% (65) 32PID/Gender: Ind Women 8% (8) 8% (78) 8% (36) 7% (28) 2% (93) 28% (20) 436PID/Gender: Rep Men 20% (7) 24% (86) 8% (30) 6% (22) 7% (60) 25% (89) 357PID/Gender: Rep Women 2% (33) 23% (62) 2% (7) 7% (8) 20% (54) 37% (00) 275Ideo: Liberal (1-3) 23% (65) 24% (68) 7% (49) 6% (39) 20% (44) 20% (40) 705Ideo: Moderate (4) 2% (93) 20% (89) 6% (26) 6% (28) 22% (95) 25% (09) 440Ideo: Conservative (5-7) 7% (3) 23% (57) 6% (43) 5% (33) 8% (20) 3% (23) 68Educ: < College 20% (293) 2% (308) 7% (98) 7% (03) 20% (289) 25% (368) 459Educ: Bachelors degree 9% (83) 24% (03) 7% (30) 4% (6) 9% (8) 27% (6) 428Educ: Post-grad 6% (37) 2% (49) 7% (6) 3% (8) 24% (56) 29% (69) 235
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Table AV2_1
Table AV2_1: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Falcon
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 9% (42) 22% (460) 7% (44) 6% (27) 20% (426) 26% (552) 222Income: Under 50k 20% (248) 2% (264) 7% (82) 7% (85) 2% (265) 25% (38) 262Income: 50k-100k 20% (22) 22% (38) 8% (53) 5% (30) 20% (22) 26% (60) 625Income: 100k+ 8% (42) 25% (59) 4% (9) 5% (2) 7% (39) 32% (74) 235Ethnicity: White 7% (284) 22% (358) 7% (08) 6% (02) 20% (330) 29% (478) 66Ethnicity: Hispanic 32% (06) 9% (65) 8% (26) 5% (6) 8% (62) 8% (62) 337Ethnicity: Afr. Am. 28% (74) 23% (62) 7% (20) 6% (5) 23% (62) 2% (32) 265Ethnicity: Other 28% (55) 20% (40) 8% (6) 5% (0) 7% (34) 22% (43) 97Relig: Protestant 6% (79) 2% (07) 4% (9) 6% (29) 22% (09) 32% (63) 506Relig: Roman Catholic 9% (72) 20% (75) 8% (29) 6% (24) 9% (72) 29% () 383Relig: Ath./Agn./None 2% (32) 22% (36) 8% (48) 6% (35) 22% (37) 22% (40) 626Relig: Something Else 20% (78) 23% (88) 0% (38) 5% (20) 7% (66) 24% (93) 383Relig: Jewish 22% (4) 9% (6) 6% (0) 7% (5) 6% (0) 29% (9) 64Relig: Evangelical 9% (04) 23% (25) 4% (24) 7% (36) 9% (04) 27% (45) 538Relig: Non-Evang. Catholics 7% (98) 9% () 6% (34) 6% (36) 2% (9) 30% (74) 573Relig: All Christian 8% (202) 2% (236) 5% (58) 7% (72) 20% (223) 29% (39) Relig: All Non-Christian 2% (20) 22% (224) 9% (86) 5% (55) 20% (203) 23% (233) 009Community: Urban 24% (25) 23% (20) 7% (36) 6% (29) 9% (03) 22% (7) 530Community: Suburban 9% (86) 2% (205) 5% (53) 5% (5) 2% (208) 29% (282) 984Community: Rural 7% (02) 22% (35) 9% (55) 8% (46) 9% (5) 25% (54) 608Employ: Private Sector 24% (57) 22% (44) 6% (4) 5% (35) 6% (03) 27% (8) 66Employ: Government 25% (33) 35% (46) 7% (9) 8% (0) 2% (5) 4% (8) 32Employ: Self-Employed 24% (44) 20% (36) 7% (3) 3% (6) 2% (38) 26% (48) 85Employ: Homemaker 4% (25) 25% (44) 8% (5) 7% (3) 22% (40) 23% (4) 77Employ: Student 29% (26) 20% (8) 9% (8) 7% (6) 3% (2) 22% (20) 90Employ: Retired 2% (56) 9% (85) 6% (29) 6% (28) 24% (09) 33% (54) 46Employ: Unemployed 8% (43) 24% (58) 5% (2) 6% (3) 26% (63) 2% (5) 24Employ: Other 6% (28) 6% (28) 0% (8) 9% (6) 26% (45) 23% (39) 74Military HH: Yes 9% (73) 22% (83) 6% (23) 7% (26) 2% (8) 25% (97) 383Military HH: No 20% (340) 22% (378) 7% (2) 6% (0) 20% (345) 26% (455) 739
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Morning ConsultTable AV2_1
Table AV2_1: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Falcon
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 9% (42) 22% (460) 7% (44) 6% (27) 20% (426) 26% (552) 222RD/WT: Right Direction 9% (56) 22% (83) 8% (69) 8% (62) 7% (37) 26% (29) 827RD/WT: Wrong Track 20% (256) 2% (277) 6% (74) 5% (65) 22% (289) 26% (333) 295Trump Job Approve 9% (58) 2% (80) 7% (60) 8% (68) 6% (39) 28% (240) 845Trump Job Disapprove 20% (230) 22% (256) 7% (80) 5% (54) 22% (260) 24% (28) 62Trump Job Strongly Approve 9% (75) 2% (84) 8% (32) 8% (3) 9% (77) 25% (0) 400Trump Job Somewhat Approve 9% (83) 22% (97) 6% (29) 8% (37) 4% (62) 3% (39) 446Trump Job Somewhat Disapprove 7% (50) 26% (77) 6% (8) 6% (6) 22% (64) 23% (68) 293Trump Job Strongly Disapprove 2% (8) 2% (79) 7% (62) 4% (37) 23% (97) 25% (24) 870#1 Issue: Economy 22% (40) 23% (44) 5% (35) 6% (38) 9% (9) 26% (64) 639#1 Issue: Security 8% (75) 7% (7) 7% (32) 7% (32) 23% (99) 27% (5) 423#1 Issue: Health Care 20% (60) 20% (60) 8% (24) 3% (0) 9% (58) 29% (88) 300#1 Issue: Medicare / Social Security 4% (4) 25% (73) 5% (6) 5% (4) 20% (57) 3% (90) 290#1 Issue: Women’s Issues 25% (26) 7% (8) 5% (5) 9% (9) 24% (25) 20% (2) 05#1 Issue: Education 25% (47) 23% (42) % (20) 4% (7) 5% (27) 23% (42) 85#1 Issue: Energy 7% (4) 30% (23) 7% (6) 5% (4) 29% (23) % (9) 79#1 Issue: Other 0% (0) 30% (30) 7% (7) 2% (2) 7% (7) 24% (24) 02016 Vote: Democrat Hillary Clinton 20% (39) 2% (47) 6% (40) 4% (3) 22% (55) 26% (82) 6942016 Vote: Republican Donald Trump 7% (3) 24% (62) 7% (45) 6% (43) 6% () 30% (206) 682016 Vote: Someone else 7% (32) 23% (44) 7% (3) 5% (9) 23% (44) 27% (52) 932012 Vote: Barack Obama 2% (80) 2% (82) 7% (62) 4% (33) 2% (79) 25% (26) 8522012 Vote: Mitt Romney 3% (67) 23% (9) 5% (27) 6% (32) 7% (87) 35% (78) 52012 Vote: Other 5% (4) 2% (2) 0% (0) 3% (3) 28% (28) 23% (23) 992012 Vote: Didn’t Vote 23% (5) 2% (36) 7% (45) 9% (58) 20% (30) 2% (35) 6554-Region: Northeast 5% (57) 23% (88) 7% (25) 7% (25) 23% (87) 25% (97) 3804-Region: Midwest 6% (73) 20% (89) 7% (30) 5% (23) 9% (84) 33% (45) 4464-Region: South 22% (72) 2% (67) 7% (58) 7% (58) 7% (39) 25% (20) 7954-Region: West 22% (0) 23% (6) 6% (30) 4% (20) 23% (6) 22% (09) 502Favorable of Trump 8% (55) 23% (94) 7% (6) 8% (69) 7% (46) 27% (235) 860Unfavorable of Trump 2% (240) 22% (250) 6% (75) 4% (46) 22% (255) 25% (286) 52
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Table AV2_1
Table AV2_1: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Falcon
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 9% (42) 22% (460) 7% (44) 6% (27) 20% (426) 26% (552) 222Very Favorable of Trump 7% (78) 20% (90) 8% (37) 9% (42) 6% (72) 29% (29) 448Somewhat Favorable of Trump 9% (77) 25% (03) 6% (24) 7% (27) 8% (73) 26% (06) 42Somewhat Unfavorable of Trump 24% (50) 25% (52) 6% (3) 4% (8) 8% (36) 23% (48) 207Very Unfavorable of Trump 20% (9) 2% (99) 7% (62) 4% (38) 23% (28) 25% (238) 946Comic Book Fan: Yes 3% (224) 29% (208) 7% (49) 7% (49) 4% (04) 2% (90) 722Comic Book Fan: No 3% (54) 8% (205) 7% (77) 6% (67) 23% (268) 34% (396) 67Comic Book Fan: Don’t Know / No Opinion 5% (35) 20% (48) 8% (8) 5% () 23% (55) 29% (67) 233Superhero movie fan: Yes 30% (357) 28% (330) 8% (93) 5% (64) 5% (83) 3% (59) 86Superhero movie fan: No 6% (44) 3% (00) 5% (35) 6% (49) 27% (2) 43% (336) 776Superhero movie fan: Don’t Know / No Opinion 7% () 8% (30) 0% (6) 9% (4) 20% (32) 36% (58) 60Saw superhero movie/past year: Yes 32% (304) 28% (262) 7% (70) 5% (49) 6% (5) % (07) 944Saw superhero movie/past year: No 9% (06) 7% (85) 6% (63) 6% (7) 24% (265) 38% (428) 8Saw superhero movie/past year: DK/NO 4% (3) 22% (3) 7% (0) % (7) 6% (0) 29% (8) 60Avengers: Very familiar 36% (268) 28% (203) 7% (53) 6% (47) 4% (04) 8% (62) 738Avengers: Somewhat familiar 6% (09) 26% (73) 9% (58) 5% (32) 22% (46) 23% (56) 675Avengers: Not too familiar 7% (2) 7% (53) 5% (5) 4% (2) 25% (79) 43% (38) 37Avengers: Not at all familiar 4% () 9% (27) 3% () 8% (27) 23% (75) 53% (68) 39Avengers: Don’t Know / No Opinion 5% (3) 5% (3) 9% (7) 2% (9) 3% (23) 39% (28) 73Watch In tity War: Very likely 38% (266) 30% (208) 7% (50) 6% (44) 2% (85) 6% (44) 696Watch In tity War: Somewhat likely 2% (96) 27% (25) 7% (34) 5% (2) 9% (89) 22% (03) 469Watch In tity War: Not too likely % (34) 20% (64) 0% (33) 6% (20) 23% (74) 30% (97) 32Watch In tity War: Not at all likely 3% (6) 0% (54) 3% (8) 6% (34) 27% (46) 50% (272) 540Watch In tity War: DK/NO % () 0% (0) 0% (9) 8% (8) 33% (32) 38% (37) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV2_4
Table AV2_4: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Heimdall
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 5% (323) 3% (269) 6% (28) 7% (45) 6% (345) 43% (93) 222Gender: Male 9% (90) 6% (6) 7% (67) 7% (76) 6% (6) 36% (368) 024Gender: Female 2% (33) 0% (08) 6% (6) 6% (68) 7% (84) 50% (544) 098Age: 18-29 8% (82) 6% (7) % (48) 9% (42) 7% (76) 29% (28) 447Age: 30-44 22% (5) 6% (83) 4% (20) 4% (23) 8% (97) 36% (9) 530Age: 45-54 5% (50) 4% (46) 5% (8) 7% (23) 6% (53) 43% (4) 332Age: 55-64 % (43) % (43) 6% (25) 6% (24) 5% (59) 50% (98) 392Age: 65+ 8% (32) 6% (25) 4% (7) 8% (32) 4% (60) 60% (255) 42Generation Z: 18-21 6% (22) 6% (22) 8% () 0% (4) 8% (25) 32% (44) 38Millennial: Age 22-37 22% (34) 6% (96) 8% (46) 8% (46) 7% (03) 30% (86) 62Generation X: Age 38-53 7% (88) 4% (75) 6% (29) 6% (29) 7% (9) 40% (208) 59Boomers: Age 54-72 0% (74) 0% (74) 5% (38) 6% (46) 5% () 54% (403) 746PID: Dem (no lean) 6% (2) 2% (87) 6% (40) 6% (46) 8% (29) 42% (309) 733PID: Ind (no lean) 5% (4) 3% (95) 6% (46) 9% (67) 7% (27) 4% (309) 757PID: Rep (no lean) 4% (89) 4% (87) 7% (42) 5% (3) 4% (89) 47% (295) 633PID/Gender: DemMen 22% (77) 4% (50) 5% (8) 8% (27) 9% (66) 3% (09) 346PID/Gender: DemWomen % (44) 0% (38) 6% (23) 5% (9) 6% (63) 52% (200) 387PID/Gender: Ind Men 7% (55) 7% (56) 6% (8) 0% (3) 5% (47) 36% (5) 32PID/Gender: Ind Women 4% (59) 9% (39) 6% (27) 8% (37) 8% (80) 44% (94) 436PID/Gender: Rep Men 6% (59) 5% (55) 9% (3) 5% (9) 4% (49) 4% (45) 357PID/Gender: Rep Women % (30) % (32) 4% () 5% (2) 5% (40) 55% (50) 275Ideo: Liberal (1-3) 9% (32) 5% (06) 7% (50) 8% (56) 6% (09) 36% (25) 705Ideo: Moderate (4) 6% (70) % (48) 6% (27) 7% (3) 20% (87) 40% (77) 440Ideo: Conservative (5-7) 2% (82) 3% (86) 5% (36) 5% (36) 4% (96) 5% (344) 68Educ: < College 5% (28) 3% (93) 6% (89) 7% (02) 6% (240) 42% (66) 459Educ: Bachelors degree 7% (73) 3% (56) 6% (25) 7% (29) 5% (64) 42% (8) 428Educ: Post-grad 4% (33) 9% (20) 6% (4) 5% (3) 7% (40) 49% (5) 235
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Table AV2_4
Table AV2_4: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Heimdall
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 5% (323) 3% (269) 6% (28) 7% (45) 6% (345) 43% (93) 222Income: Under 50k 5% (94) 3% (66) 6% (77) 7% (88) 7% (23) 4% (523) 262Income: 50k-100k 6% (0) 2% (78) 6% (40) 7% (44) 6% (98) 42% (265) 625Income: 100k+ 2% (28) % (25) 5% () 5% (3) 5% (35) 53% (24) 235Ethnicity: White 3% (22) 2% (20) 6% (07) 6% (06) 6% (258) 46% (769) 66Ethnicity: Hispanic 2% (72) 5% (5) 9% (29) 9% (3) 6% (52) 30% (0) 337Ethnicity: Afr. Am. 22% (58) 3% (35) 5% (2) 0% (27) 9% (49) 3% (83) 265Ethnicity: Other 22% (44) 7% (33) 4% (9) 6% (2) 9% (38) 3% (6) 97Relig: Protestant 4% (70) 2% (6) 5% (25) 6% (32) 2% (60) 5% (258) 506Relig: Roman Catholic 4% (52) 2% (48) 6% (25) 6% (22) 5% (58) 46% (78) 383Relig: Ath./Agn./None 5% (94) 4% (86) 6% (38) 8% (5) 9% (6) 38% (240) 626Relig: Something Else 8% (68) 5% (59) 7% (25) 5% (2) 20% (78) 34% (32) 383Relig: Jewish 5% (0) 6% (4) % (7) 4% (2) 28% (8) 37% (24) 64Relig: Evangelical 6% (88) 2% (62) 7% (35) 6% (35) 2% (63) 47% (255) 538Relig: Non-Evang. Catholics 3% (72) % (6) 5% (30) 7% (38) 5% (87) 50% (285) 573Relig: All Christian 4% (60) % (23) 6% (65) 7% (72) 4% (50) 49% (539) Relig: All Non-Christian 6% (62) 4% (46) 6% (63) 7% (72) 9% (95) 37% (372) 009Community: Urban 9% (98) 4% (76) 4% (23) 8% (42) 6% (86) 39% (204) 530Community: Suburban 5% (48) % () 5% (53) 7% (64) 5% (47) 47% (462) 984Community: Rural 3% (77) 4% (82) 9% (52) 6% (39) 8% (2) 4% (247) 608Employ: Private Sector 8% (9) 5% (96) 4% (26) 7% (43) 7% () 40% (266) 66Employ: Government 9% (26) 20% (26) 6% (8) 6% (8) 3% (7) 35% (47) 32Employ: Self-Employed 20% (36) 6% (29) 7% (4) 2% (4) 3% (25) 42% (77) 85Employ: Homemaker 9% (6) 3% (23) 5% (0) 6% () 2% (38) 45% (79) 77Employ: Student 20% (9) 4% (3) 5% (5) 4% (3) % (0) 36% (32) 90Employ: Retired 8% (37) 7% (3) 6% (27) 8% (36) 3% (60) 58% (269) 46Employ: Unemployed 6% (38) 5% (36) 6% (5) 8% (20) 20% (48) 35% (84) 24Employ: Other 9% (33) 9% (5) 4% (24) 5% (9) 2% (36) 33% (57) 74Military HH: Yes 5% (59) % (43) 5% (9) 7% (25) 6% (6) 46% (75) 383Military HH: No 5% (264) 3% (226) 6% (09) 7% (20) 6% (283) 42% (737) 739
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Morning ConsultTable AV2_4
Table AV2_4: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Heimdall
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 5% (323) 3% (269) 6% (28) 7% (45) 6% (345) 43% (93) 222RD/WT: Right Direction 5% (26) 5% (23) 7% (55) 7% (54) 5% (23) 42% (347) 827RD/WT: Wrong Track 5% (97) % (46) 6% (73) 7% (9) 7% (222) 44% (566) 295Trump Job Approve 5% (26) 3% (0) 6% (47) 7% (62) 5% (28) 44% (373) 845Trump Job Disapprove 5% (80) 2% (40) 6% (75) 7% (77) 7% (97) 42% (494) 62Trump Job Strongly Approve 5% (59) 3% (5) 7% (27) 7% (27) 7% (66) 42% (69) 400Trump Job Somewhat Approve 5% (66) 3% (59) 5% (20) 8% (35) 4% (62) 46% (204) 446Trump Job Somewhat Disapprove 5% (43) 5% (45) 7% (20) 6% (9) 7% (48) 40% (7) 293Trump Job Strongly Disapprove 6% (37) % (95) 6% (55) 7% (58) 7% (49) 43% (376) 870#1 Issue: Economy 4% (92) 5% (99) 6% (40) 5% (35) 8% (8) 40% (256) 639#1 Issue: Security 5% (62) 0% (42) 5% (22) 7% (3) 7% (74) 45% (93) 423#1 Issue: Health Care 7% (50) 4% (42) 6% (7) 6% (8) 3% (40) 44% (32) 300#1 Issue: Medicare / Social Security 2% (34) 9% (27) 5% (4) 6% (8) 2% (36) 56% (63) 290#1 Issue: Women’s Issues 7% (8) 0% (0) 9% (9) % (2) 20% (2) 33% (34) 05#1 Issue: Education 22% (40) 2% (22) 5% (0) 7% (3) 3% (24) 4% (76) 85#1 Issue: Energy 20% (6) 8% (4) % (8) 6% (5) 24% (9) 2% (6) 79#1 Issue: Other % () 3% (3) 7% (7) 4% (4) 4% (4) 42% (42) 02016 Vote: Democrat Hillary Clinton 6% () 2% (82) 6% (40) 6% (43) 7% (2) 43% (296) 6942016 Vote: Republican Donald Trump 3% (88) 3% (90) 5% (35) 6% (4) 4% (92) 49% (335) 682016 Vote: Someone else 8% (35) 2% (23) 7% (3) 6% () 5% (29) 43% (83) 932012 Vote: Barack Obama 7% (44) 2% (06) 5% (47) 6% (52) 7% (44) 42% (360) 8522012 Vote: Mitt Romney % (57) % (55) 5% (25) 7% (35) 2% (59) 55% (279) 52012 Vote: Other 2% (2) % () 6% (6) 2% (2) 7% (7) 5% (5) 992012 Vote: Didn’t Vote 7% (0) 5% (97) 7% (48) 8% (54) 9% (23) 34% (223) 6554-Region: Northeast % (43) 3% (5) 7% (28) 9% (36) 8% (69) 4% (54) 3804-Region: Midwest 5% (65) 2% (54) 5% (22) 5% (2) 4% (64) 49% (220) 4464-Region: South 7% (35) 2% (98) 6% (46) 8% (62) 5% (22) 42% (333) 7954-Region: West 6% (80) 3% (66) 6% (32) 5% (26) 8% (90) 4% (207) 502Favorable of Trump 5% (30) 3% () 7% (56) 7% (60) 4% (9) 45% (383) 860Unfavorable of Trump 6% (8) 3% (45) 6% (64) 7% (80) 7% (97) 42% (486) 52
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Table AV2_4
Table AV2_4: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Heimdall
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 5% (323) 3% (269) 6% (28) 7% (45) 6% (345) 43% (93) 222Very Favorable of Trump 5% (65) 3% (58) 8% (36) 7% (33) 2% (53) 45% (204) 448Somewhat Favorable of Trump 6% (65) 3% (53) 5% (20) 7% (27) 6% (67) 44% (80) 42Somewhat Unfavorable of Trump 8% (38) 6% (33) 7% (4) 6% (2) 5% (32) 38% (78) 207Very Unfavorable of Trump 5% (43) 2% (2) 5% (50) 7% (68) 7% (65) 43% (408) 946Comic Book Fan: Yes 26% (85) 8% (3) 7% (50) 8% (55) 5% () 26% (9) 722Comic Book Fan: No 9% (03) 9% (06) 6% (67) 7% (77) 6% (90) 53% (624) 67Comic Book Fan: Don’t Know / No Opinion 5% (36) 4% (32) 5% (2) 6% (3) 9% (43) 42% (98) 233Superhero movie fan: Yes 25% (29) 7% (20) 6% (76) 7% (80) 6% (9) 29% (346) 86Superhero movie fan: No 3% (24) 6% (50) 5% (40) 7% (53) 6% (24) 63% (485) 776Superhero movie fan: Don’t Know / No Opinion 5% (8) % (8) 7% () 7% (2) 9% (30) 5% (8) 60Saw superhero movie/past year: Yes 25% (240) 7% (64) 7% (64) 7% (62) 7% (56) 27% (258) 944Saw superhero movie/past year: No 7% (79) 9% (97) 5% (58) 6% (72) 6% (77) 57% (636) 8Saw superhero movie/past year: DK/NO 5% (3) 3% (8) 0% (6) 9% () 2% (2) 32% (9) 60Avengers: Very familiar 30% (222) 9% (38) 9% (63) 9% (64) 6% (6) 8% (35) 738Avengers: Somewhat familiar 2% (80) 4% (94) 5% (35) 5% (35) 8% (22) 46% (309) 675Avengers: Not too familiar 4% () 7% (2) 5% (4) 5% (5) 5% (49) 65% (207) 37Avengers: Not at all familiar 2% (5) 3% (0) 3% (9) 9% (28) 2% (37) 72% (230) 39Avengers: Don’t Know / No Opinion 6% (5) 8% (6) 9% (7) 5% (3) 28% (2) 44% (32) 73Watch In tity War: Very likely 34% (237) 20% (36) 8% (53) 6% (44) 3% (9) 20% (36) 696Watch In tity War: Somewhat likely 2% (57) 6% (76) 6% (29) 9% (40) 8% (82) 39% (83) 469Watch In tity War: Not too likely 5% (6) 9% (30) 7% (2) 7% (22) 22% (70) 50% (62) 32Watch In tity War: Not at all likely 2% () 4% (20) 3% (7) 6% (34) 4% (77) 7% (382) 540Watch In tity War: DK/NO 2% (2) 7% (7) 9% (8) 5% (5) 26% (25) 5% (49) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV2_5
Table AV2_5: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Mantis
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 2% (254) 5% (322) 8% (60) 6% (28) 6% (338) 43% (92) 222Gender: Male 4% (47) 6% (62) 9% (95) 7% (69) 6% (66) 38% (386) 024Gender: Female 0% (06) 5% (60) 6% (65) 5% (59) 6% (73) 49% (535) 098Age: 18-29 7% (77) 7% (78) 8% (36) 0% (43) 6% (73) 3% (40) 447Age: 30-44 5% (8) 9% (00) 9% (46) 3% (7) 8% (97) 36% (89) 530Age: 45-54 % (36) 3% (44) % (37) 5% (7) 5% (49) 45% (50) 332Age: 55-64 9% (37) 6% (63) 6% (22) 6% (22) 5% (60) 48% (88) 392Age: 65+ 6% (24) 9% (38) 4% (9) 7% (28) 4% (59) 60% (253) 42Generation Z: 18-21 4% (20) 6% (2) 5% (7) 3% (7) 8% (25) 34% (47) 38Millennial: Age 22-37 7% (06) 20% (20) 0% (60) 6% (36) 7% (06) 30% (84) 62Generation X: Age 38-53 3% (65) 4% (73) 0% (50) 4% (23) 6% (83) 43% (225) 59Boomers: Age 54-72 8% (58) 4% (02) 5% (40) 6% (4) 5% (0) 53% (394) 746PID: Dem (no lean) 3% (98) 3% (93) 9% (63) 5% (36) 8% (32) 42% (30) 733PID: Ind (no lean) 2% (92) 7% (25) 6% (46) 8% (60) 6% (8) 42% (36) 757PID: Rep (no lean) 0% (63) 6% (04) 8% (50) 5% (32) 4% (88) 47% (295) 633PID/Gender: DemMen 8% (62) 3% (44) 0% (34) 6% (9) 9% (66) 35% (20) 346PID/Gender: DemWomen 9% (36) 3% (49) 8% (29) 4% (7) 7% (66) 49% (90) 387PID/Gender: Ind Men 4% (43) 9% (60) 7% (2) 0% (32) 5% (47) 37% (7) 32PID/Gender: Ind Women % (48) 5% (65) 6% (25) 7% (28) 6% (7) 46% (99) 436PID/Gender: Rep Men 2% (42) 6% (57) % (39) 5% (8) 5% (53) 4% (48) 357PID/Gender: Rep Women 8% (22) 7% (47) 4% () 5% (4) 3% (36) 53% (46) 275Ideo: Liberal (1-3) 3% (95) 6% (2) 0% (69) 7% (46) 8% (25) 37% (258) 705Ideo: Moderate (4) 5% (65) 3% (57) 6% (28) 6% (28) 8% (79) 42% (84) 440Ideo: Conservative (5-7) 9% (64) 7% (8) 7% (50) 4% (30) 3% (89) 49% (33) 68Educ: < College 2% (78) 5% (22) 7% (05) 7% (02) 6% (228) 43% (625) 459Educ: Bachelors degree 2% (5) 6% (69) 9% (39) 4% (7) 6% (68) 43% (85) 428Educ: Post-grad 0% (24) 4% (32) 7% (5) 4% (0) 8% (43) 47% () 235
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Table AV2_5
Table AV2_5: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Mantis
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 2% (254) 5% (322) 8% (60) 6% (28) 6% (338) 43% (92) 222Income: Under 50k % (37) 5% (90) 7% (95) 6% (80) 6% (205) 44% (555) 262Income: 50k-100k 5% (9) 7% (06) 8% (50) 6% (35) 5% (92) 40% (25) 625Income: 100k+ % (25) % (26) 6% (5) 5% (3) 7% (4) 49% (5) 235Ethnicity: White % (8) 5% (256) 7% (2) 6% (92) 5% (252) 46% (758) 66Ethnicity: Hispanic 8% (60) 3% (45) % (38) 8% (28) 6% (53) 34% (3) 337Ethnicity: Afr. Am. 7% (44) 3% (36) 7% (9) 6% (5) 2% (56) 36% (96) 265Ethnicity: Other 4% (28) 5% (29) 0% (20) % (2) 6% (3) 34% (67) 97Relig: Protestant 0% (50) 5% (74) 6% (30) 5% (27) 5% (75) 50% (25) 506Relig: Roman Catholic 2% (48) 4% (52) 0% (37) 6% (24) 3% (48) 45% (74) 383Relig: Ath./Agn./None 3% (82) 5% (93) 8% (48) 7% (45) 8% () 40% (248) 626Relig: Something Else % (4) 7% (67) 8% (3) 5% (20) 8% (70) 40% (55) 383Relig: Jewish 2% (3) % (7) 3% (2) 4% (3) 23% (5) 38% (25) 64Relig: Evangelical 4% (74) 7% (90) 6% (3) 5% (26) 5% (80) 44% (237) 538Relig: Non-Evang. Catholics 0% (57) 2% (7) 9% (50) 6% (37) 4% (78) 49% (280) 573Relig: All Christian 2% (3) 5% (6) 7% (8) 6% (63) 4% (58) 47% (57) Relig: All Non-Christian 2% (23) 6% (60) 8% (79) 6% (65) 8% (80) 40% (402) 009Community: Urban 2% (66) 5% (8) 9% (47) 6% (33) 8% (95) 39% (208) 530Community: Suburban 2% (5) 5% (45) 7% (66) 5% (5) 5% (45) 47% (462) 984Community: Rural 2% (72) 6% (96) 8% (46) 7% (44) 6% (99) 4% (25) 608Employ: Private Sector 3% (88) 6% (09) 8% (54) 5% (36) 7% (2) 40% (263) 66Employ: Government 5% (20) 9% (25) 8% () 8% (0) 5% (20) 35% (46) 32Employ: Self-Employed 4% (25) 6% (30) 0% (9) 3% (6) 2% (23) 44% (82) 85Employ: Homemaker 0% (9) 3% (22) 8% (4) 4% (8) 20% (35) 45% (79) 77Employ: Student 25% (23) % (0) 8% (7) 5% (4) % (0) 40% (36) 90Employ: Retired 7% (33) 2% (55) 4% (7) 7% (33) 4% (63) 56% (259) 46Employ: Unemployed % (26) 8% (43) 9% (22) 7% (7) 9% (45) 37% (89) 24Employ: Other % (9) 6% (28) 9% (5) 8% (5) 7% (30) 38% (67) 74Military HH: Yes 3% (49) 4% (55) 7% (27) 5% (2) 6% (59) 45% (70) 383Military HH: No 2% (204) 5% (267) 8% (32) 6% (07) 6% (279) 43% (750) 739
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Morning ConsultTable AV2_5
Table AV2_5: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Mantis
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 2% (254) 5% (322) 8% (60) 6% (28) 6% (338) 43% (92) 222RD/WT: Right Direction % (9) 7% (38) 8% (65) 8% (66) 6% (30) 4% (336) 827RD/WT: Wrong Track 3% (62) 4% (83) 7% (94) 5% (62) 6% (208) 45% (585) 295Trump Job Approve % (89) 6% (37) 7% (6) 7% (58) 5% (24) 44% (376) 845Trump Job Disapprove 3% (48) 5% (73) 8% (95) 6% (66) 6% (88) 42% (492) 62Trump Job Strongly Approve % (44) 6% (66) 7% (30) 6% (24) 5% (59) 44% (78) 400Trump Job Somewhat Approve 0% (45) 6% (7) 7% (3) 8% (35) 5% (66) 44% (98) 446Trump Job Somewhat Disapprove % (33) 8% (53) 8% (24) 5% (6) 5% (44) 42% (23) 293Trump Job Strongly Disapprove 3% (5) 4% (9) 8% (7) 6% (5) 7% (44) 43% (370) 870#1 Issue: Economy 0% (66) 7% (0) 8% (49) 6% (36) 8% (8) 4% (259) 639#1 Issue: Security 2% (5) % (45) 9% (39) 8% (33) 4% (59) 46% (96) 423#1 Issue: Health Care 5% (44) 4% (40) 9% (26) 3% (0) 2% (36) 48% (43) 300#1 Issue: Medicare / Social Security 9% (27) 3% (37) 3% (9) 6% (6) 5% (44) 54% (56) 290#1 Issue: Women’s Issues 2% (22) % () 5% (5) 0% () 22% (23) 3% (33) 05#1 Issue: Education 5% (27) 22% (40) 6% (2) 6% () 2% (22) 40% (73) 85#1 Issue: Energy 2% (9) 8% (4) % (8) 2% (2) 3% (25) 27% (2) 79#1 Issue: Other 7% (7) 24% (24) % () 0% (0) % () 38% (38) 02016 Vote: Democrat Hillary Clinton 4% (98) 3% (88) 8% (58) 5% (34) 8% (24) 42% (292) 6942016 Vote: Republican Donald Trump 0% (65) 6% (08) 6% (42) 6% (4) 4% (93) 49% (33) 682016 Vote: Someone else 4% (27) 4% (27) 6% (2) 4% (9) 8% (35) 43% (84) 932012 Vote: Barack Obama 4% (9) 5% (27) 8% (65) 4% (37) 8% (49) 42% (355) 8522012 Vote: Mitt Romney 8% (39) 3% (68) 7% (34) 6% (3) 2% (62) 54% (276) 52012 Vote: Other 4% (4) 3% (3) 5% (5) 3% (3) 5% (5) 49% (48) 992012 Vote: Didn’t Vote 2% (8) 7% (2) 8% (54) 9% (56) 7% (2) 37% (240) 6554-Region: Northeast 9% (34) 4% (54) 6% (24) 9% (33) 2% (78) 4% (56) 3804-Region: Midwest % (48) 4% (6) 8% (35) 5% (22) 4% (64) 48% (26) 4464-Region: South 4% (09) 5% (23) 8% (63) 6% (5) 3% (02) 44% (347) 7954-Region: West 2% (62) 7% (84) 7% (37) 4% (22) 9% (94) 40% (202) 502Favorable of Trump % (94) 6% (38) 7% (58) 7% (6) 4% (20) 45% (389) 860Unfavorable of Trump 3% (45) 5% (72) 8% (95) 5% (58) 7% (99) 42% (485) 52
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Table AV2_5
Table AV2_5: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Mantis
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 2% (254) 5% (322) 8% (60) 6% (28) 6% (338) 43% (92) 222Very Favorable of Trump 0% (46) 6% (73) 8% (35) 7% (32) 2% (56) 46% (206) 448Somewhat Favorable of Trump 2% (48) 6% (65) 6% (23) 7% (29) 6% (64) 45% (83) 42Somewhat Unfavorable of Trump 2% (26) 2% (44) 6% (3) 6% (2) 9% (39) 35% (73) 207Very Unfavorable of Trump 3% (9) 4% (28) 9% (82) 5% (45) 7% (60) 44% (4) 946Comic Book Fan: Yes 20% (44) 20% (44) 9% (66) 7% (48) 6% (4) 29% (206) 722Comic Book Fan: No 8% (92) 2% (38) 7% (77) 6% (67) 6% (85) 52% (608) 67Comic Book Fan: Don’t Know / No Opinion 8% (8) 7% (40) 7% (7) 6% (3) 7% (39) 46% (07) 233Superhero movie fan: Yes 9% (223) 2% (243) 9% (2) 6% (70) 6% (86) 30% (352) 86Superhero movie fan: No 3% (26) 8% (65) 5% (35) 6% (45) 5% (8) 63% (488) 776Superhero movie fan: Don’t Know / No Opinion 3% (5) 8% (3) 8% (3) 8% (3) 22% (35) 5% (8) 60Saw superhero movie/past year: Yes 20% (93) 2% (98) 0% (93) 5% (5) 7% (60) 26% (248) 944Saw superhero movie/past year: No 5% (60) 0% (7) 5% (58) 6% (69) 5% (63) 58% (652) 8Saw superhero movie/past year: DK/NO 2% () 2% (7) 4% (8) 4% (8) 25% (5) 34% (20) 60Avengers: Very familiar 23% (66) 22% (65) % (8) 6% (48) 6% (20) 2% (58) 738Avengers: Somewhat familiar 0% (65) 7% (3) 6% (44) 5% (33) 6% () 46% (309) 675Avengers: Not too familiar 4% (3) 9% (28) 5% (7) 4% (3) 5% (47) 63% (200) 37Avengers: Not at all familiar 2% (6) 4% (3) 5% (4) 8% (26) 2% (38) 69% (222) 39Avengers: Don’t Know / No Opinion 5% (4) 4% (3) 5% (4) 3% (9) 30% (22) 44% (32) 73Watch In tity War: Very likely 23% (6) 24% (65) 2% (82) 6% (39) 6% (0) 20% (40) 696Watch In tity War: Somewhat likely 3% (6) 8% (85) 7% (32) 6% (28) 5% (69) 42% (95) 469Watch In tity War: Not too likely 5% (6) 4% (44) 6% (20) 7% (22) 2% (67) 47% (52) 32Watch In tity War: Not at all likely 2% (3) 4% (23) 4% (20) 6% (32) 3% (68) 7% (384) 540Watch In tity War: DK/NO 3% (3) 5% (5) 6% (5) 8% (8) 26% (25) 52% (50) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV2_6
Table AV2_6: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Nebula
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 9% (200) 4% (300) 0% (222) 7% (59) 5% (32) 43% (920) 222Gender: Male % (2) 7% (70) 2% (2) 8% (84) 6% (60) 37% (377) 024Gender: Female 8% (88) 2% (30) 9% (0) 7% (75) 5% (6) 49% (543) 098Age: 18-29 4% (62) 5% (68) 6% (72) 0% (43) 6% (73) 29% (29) 447Age: 30-44 5% (79) 7% (89) % (57) 7% (35) 7% (89) 34% (80) 530Age: 45-54 6% (20) 7% (55) 2% (4) 5% (8) 5% (49) 45% (50) 332Age: 55-64 5% (9) 6% (65) 8% (3) 7% (28) % (45) 52% (205) 392Age: 65+ 5% (20) 6% (23) 5% (2) 8% (35) 5% (65) 6% (256) 42Generation Z: 18-21 2% (6) 6% (22) 4% (20) 0% (4) 8% (25) 30% (42) 38Millennial: Age 22-37 6% (96) 6% (99) 4% (87) 8% (52) 6% (99) 29% (79) 62Generation X: Age 38-53 9% (46) 7% (88) 2% (6) 6% (3) 4% (75) 42% (29) 59Boomers: Age 54-72 5% (37) 2% (9) 7% (49) 7% (54) 4% (03) 55% (42) 746PID: Dem (no lean) % (82) 4% (03) 0% (72) 5% (38) 8% (33) 42% (305) 733PID: Ind (no lean) 9% (70) 4% (05) 0% (75) 0% (75) 5% (2) 42% (320) 757PID: Rep (no lean) 7% (47) 5% (93) 2% (76) 7% (46) 2% (76) 47% (295) 633PID/Gender: DemMen 4% (50) 6% (54) % (38) 6% (20) 9% (65) 34% (9) 346PID/Gender: DemWomen 8% (33) 3% (49) 9% (33) 5% (8) 8% (68) 48% (86) 387PID/Gender: Ind Men 0% (3) 7% (56) 0% (33) 2% (39) 5% (48) 36% (4) 32PID/Gender: Ind Women 9% (39) % (49) 0% (42) 8% (37) 5% (63) 47% (206) 436PID/Gender: Rep Men 9% (3) 7% (60) 4% (50) 7% (25) 3% (47) 40% (44) 357PID/Gender: Rep Women 6% (6) 2% (33) 9% (26) 7% (2) % (29) 55% (5) 275Ideo: Liberal (1-3) 2% (82) 6% (4) 3% (90) 7% (49) 5% (08) 37% (26) 705Ideo: Moderate (4) % (50) 4% (62) 8% (35) 9% (42) 8% (77) 40% (75) 440Ideo: Conservative (5-7) 7% (46) 3% (88) % (73) 7% (47) 3% (89) 50% (338) 68Educ: < College 0% (43) 4% (207) 0% (40) 8% (2) 5% (223) 43% (625) 459Educ: Bachelors degree 9% (37) 6% (67) 2% (52) 6% (25) 5% (62) 43% (85) 428Educ: Post-grad 8% (20) % (27) 3% (30) 6% (3) 5% (35) 47% (0) 235
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Table AV2_6
Table AV2_6: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Nebula
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 9% (200) 4% (300) 0% (222) 7% (59) 5% (32) 43% (920) 222Income: Under 50k 9% (4) 4% (77) 0% (29) 8% (99) 5% (85) 44% (557) 262Income: 50k-100k 0% (65) 5% (92) 0% (65) 8% (49) 7% (08) 39% (246) 625Income: 100k+ 9% (20) 3% (32) 2% (27) 5% () 2% (28) 50% (7) 235Ethnicity: White 9% (46) 4% (236) 0% (67) 8% (25) 4% (234) 45% (753) 66Ethnicity: Hispanic 2% (42) 5% (50) 7% (58) 0% (34) 5% (52) 30% (02) 337Ethnicity: Afr. Am. 2% (32) 5% (39) % (30) 7% (9) 8% (48) 37% (97) 265Ethnicity: Other % (22) 3% (26) 3% (25) 8% (5) 20% (39) 36% (70) 97Relig: Protestant 7% (34) 3% (66) 0% (5) 6% (3) 3% (64) 5% (259) 506Relig: Roman Catholic 9% (34) % (43) 0% (37) 9% (33) 5% (58) 47% (80) 383Relig: Ath./Agn./None 0% (65) 6% (03) 2% (76) 8% (48) 6% (99) 37% (234) 626Relig: Something Else 0% (40) 6% (6) 0% (36) 7% (28) 9% (7) 38% (46) 383Relig: Jewish 4% (9) 5% (3) 7% () 7% (4) 5% (0) 42% (27) 64Relig: Evangelical 0% (52) 3% (72) 2% (62) 7% (39) 2% (66) 46% (247) 538Relig: Non-Evang. Catholics 8% (44) % (64) 8% (47) 8% (44) 5% (84) 5% (29) 573Relig: All Christian 9% (95) 2% (36) 0% (09) 7% (82) 4% (50) 48% (538) Relig: All Non-Christian 0% (05) 6% (64) % (3) 8% (76) 7% (7) 38% (38) 009Community: Urban % (56) 4% (77) % (57) 9% (46) 5% (79) 4% (25) 530Community: Suburban 9% (84) 3% (29) % (07) 7% (69) 5% (45) 46% (450) 984Community: Rural 0% (60) 5% (94) 0% (58) 7% (44) 6% (96) 42% (254) 608Employ: Private Sector % (70) 8% (6) 2% (77) 6% (43) 5% (0) 39% (255) 66Employ: Government 5% (9) 2% (28) 0% (3) 9% (2) 3% (7) 32% (43) 32Employ: Self-Employed 8% (4) 5% (28) 6% (30) 4% (8) 2% (23) 45% (83) 85Employ: Homemaker 8% (5) 3% (22) 9% (5) 5% (8) 9% (35) 46% (82) 77Employ: Student 6% (4) 5% (4) 5% (4) 0% (9) 9% (8) 34% (3) 90Employ: Retired 6% (25) 7% (32) 5% (24) 9% (42) 3% (6) 60% (276) 46Employ: Unemployed 9% (22) 9% (45) 2% (30) 0% (24) 5% (36) 35% (84) 24Employ: Other % (20) 9% (5) % (9) 8% (4) 23% (40) 38% (66) 74Military HH: Yes % (43) 3% (48) 2% (47) 7% (26) 4% (52) 43% (66) 383Military HH: No 9% (57) 4% (252) 0% (75) 8% (33) 5% (268) 43% (754) 739
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Morning ConsultTable AV2_6
Table AV2_6: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Nebula
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 9% (200) 4% (300) 0% (222) 7% (59) 5% (32) 43% (920) 222RD/WT: Right Direction 8% (70) 5% (24) % (92) 0% (80) 4% (7) 42% (345) 827RD/WT: Wrong Track 0% (30) 4% (76) 0% (30) 6% (79) 6% (204) 44% (575) 295Trump Job Approve 8% (70) 5% (30) 9% (79) 8% (7) 3% (4) 45% (38) 845Trump Job Disapprove % (23) 3% (56) 2% (34) 7% (79) 6% (82) 42% (488) 62Trump Job Strongly Approve 9% (38) 6% (64) 0% (40) 9% (36) 4% (56) 4% (66) 400Trump Job Somewhat Approve 7% (32) 5% (66) 9% (39) 8% (35) 3% (58) 48% (25) 446Trump Job Somewhat Disapprove % (3) 7% (5) 6% (46) 6% (8) % (33) 39% (5) 293Trump Job Strongly Disapprove % (92) 2% (06) 0% (88) 7% (6) 7% (49) 43% (373) 870#1 Issue: Economy % (68) 6% (0) 2% (74) 6% (36) 9% (8) 38% (24) 639#1 Issue: Security 6% (27) 4% (57) 0% (44) 9% (38) 3% (53) 48% (204) 423#1 Issue: Health Care % (33) 2% (35) 0% (3) 8% (25) 3% (38) 46% (38) 300#1 Issue: Medicare / Social Security 6% (8) 0% (29) 3% (9) 8% (24) 2% (35) 6% (76) 290#1 Issue: Women’s Issues 6% (6) 4% (5) 3% (3) 8% (9) 9% (20) 30% (32) 05#1 Issue: Education 3% (24) 8% (34) 3% (24) 6% (2) 0% (9) 39% (73) 85#1 Issue: Energy 2% (9) 6% (3) 2% (9) 9% (7) 26% (20) 26% (20) 79#1 Issue: Other 4% (4) 7% (7) 7% (7) 9% (9) 8% (8) 35% (35) 02016 Vote: Democrat Hillary Clinton % (77) 4% (97) 9% (65) 6% (40) 7% (6) 43% (298) 6942016 Vote: Republican Donald Trump 8% (54) 3% (92) 9% (60) 8% (55) 3% (89) 49% (33) 682016 Vote: Someone else % (22) 3% (25) 2% (24) 6% (2) 4% (26) 44% (85) 932012 Vote: Barack Obama 2% (00) 4% (6) 8% (7) 7% (57) 7% (44) 43% (363) 8522012 Vote: Mitt Romney 6% (3) % (56) 9% (48) 8% (40) % (55) 55% (28) 52012 Vote: Other 2% (2) % () 9% (9) 6% (6) 5% (5) 48% (47) 992012 Vote: Didn’t Vote 9% (58) 8% (7) 4% (89) 9% (56) 6% (07) 35% (229) 6554-Region: Northeast 6% (24) 4% (55) 9% (35) 8% (3) 9% (73) 43% (62) 3804-Region: Midwest 9% (4) 2% (54) 0% (45) 6% (25) 2% (53) 5% (229) 4464-Region: South 0% (82) 5% (6) 2% (93) 8% (65) 3% (0) 42% (338) 7954-Region: West % (54) 5% (76) 0% (49) 7% (38) 9% (95) 38% (9) 502Favorable of Trump 8% (68) 4% (24) 9% (79) 9% (76) 3% (6) 46% (397) 860Unfavorable of Trump % (24) 4% (64) % (26) 7% (77) 6% (89) 4% (473) 52
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Table AV2_6
Table AV2_6: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Nebula
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 9% (200) 4% (300) 0% (222) 7% (59) 5% (32) 43% (920) 222Very Favorable of Trump 8% (35) 4% (62) 0% (45) 0% (46) % (5) 47% (20) 448Somewhat Favorable of Trump 8% (33) 5% (62) 8% (35) 7% (29) 6% (65) 45% (87) 42Somewhat Unfavorable of Trump % (23) 23% (48) 0% (20) 9% (9) 3% (28) 33% (69) 207Very Unfavorable of Trump % (0) 2% (5) % (06) 6% (57) 7% (6) 43% (404) 946Comic Book Fan: Yes 6% (6) 9% (35) 3% (96) 8% (6) 6% (4) 28% (200) 722Comic Book Fan: No 6% (69) 2% (37) 8% (96) 7% (87) 5% (7) 52% (606) 67Comic Book Fan: Don’t Know / No Opinion 7% (6) 2% (28) 3% (30) 5% () 5% (35) 49% (3) 233Superhero movie fan: Yes 4% (69) 20% (237) 4% (6) 8% (99) 5% (8) 28% (338) 86Superhero movie fan: No 3% (22) 7% (56) 6% (45) 6% (50) 4% (07) 64% (496) 776Superhero movie fan: Don’t Know / No Opinion 5% (8) 5% (7) 0% (6) 6% (9) 20% (33) 54% (86) 60Saw superhero movie/past year: Yes 5% (4) 2% (96) 5% (42) 9% (85) 5% (40) 25% (240) 944Saw superhero movie/past year: No 5% (54) 9% (0) 6% (66) 6% (70) 5% (68) 59% (658) 8Saw superhero movie/past year: DK/NO 7% (4) 6% (4) 23% (4) 6% (4) 2% (3) 36% (22) 60Avengers: Very familiar 7% (25) 22% (65) 8% (30) 9% (65) 6% (7) 8% (36) 738Avengers: Somewhat familiar 8% (53) 5% (03) 8% (57) 7% (46) 4% (96) 47% (39) 675Avengers: Not too familiar 4% (2) 6% (20) 5% (5) 5% (5) 6% (52) 64% (203) 37Avengers: Not at all familiar % (4) 3% (8) 4% (3) 8% (27) % (36) 72% (230) 39Avengers: Don’t Know / No Opinion 8% (6) 4% (3) 9% (7) 7% (5) 27% (20) 45% (33) 73Watch In tity War: Very likely 8% (24) 24% (69) 7% (8) 8% (58) 3% (9) 9% (35) 696Watch In tity War: Somewhat likely 0% (45) 6% (75) 0% (49) 8% (36) 8% (84) 38% (80) 469Watch In tity War: Not too likely 5% (5) % (34) 6% (20) 7% (23) 7% (56) 54% (72) 32Watch In tity War: Not at all likely 2% () 3% (6) 5% (25) 7% (36) 2% (68) 7% (384) 540Watch In tity War: DK/NO 4% (4) 6% (6) % (0) 5% (5) 23% (22) 5% (49) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV2_7
Table AV2_7: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Okoye
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 8% (372) 4% (292) 6% (8) 6% (7) 6% (34) 42% (882) 222Gender: Male 7% (77) 5% (58) 7% (75) 7% (67) 6% (67) 37% (38) 024Gender: Female 8% (96) 2% (34) 4% (43) 5% (50) 6% (74) 46% (50) 098Age: 18-29 29% (28) 3% (59) 5% (24) 7% (33) 6% (74) 29% (29) 447Age: 30-44 22% (5) 4% (73) 5% (29) 3% (8) 8% (96) 38% (99) 530Age: 45-54 4% (48) 9% (64) 9% (30) 4% (2) 4% (46) 40% (32) 332Age: 55-64 2% (49) 4% (55) 5% (22) 6% (22) 6% (6) 47% (83) 392Age: 65+ 8% (32) 0% (42) 3% (3) 8% (32) 5% (64) 57% (238) 42Generation Z: 18-21 24% (33) 4% (9) 4% (6) 8% (2) 22% (30) 28% (38) 38Millennial: Age 22-37 27% (67) 3% (80) 6% (35) 6% (35) 6% (98) 32% (97) 62Generation X: Age 38-53 7% (86) 7% (87) 8% (42) 3% (6) 5% (80) 40% (207) 59Boomers: Age 54-72 % (8) 4% (02) 4% (33) 6% (44) 6% (8) 49% (368) 746PID: Dem (no lean) 26% (9) 5% (3) 4% (29) 4% (27) 8% (28) 33% (245) 733PID: Ind (no lean) 6% (7) 2% (93) 5% (40) 7% (55) 6% (23) 43% (329) 757PID: Rep (no lean) 0% (64) 4% (86) 8% (48) 6% (35) 4% (90) 49% (309) 633PID/Gender: DemMen 25% (87) 5% (50) 6% (20) 4% (4) 20% (7) 30% (04) 346PID/Gender: DemWomen 27% (04) 6% (62) 2% (9) 3% (3) 5% (58) 36% (40) 387PID/Gender: Ind Men 4% (46) 7% (54) 6% (9) 0% (33) 4% (44) 39% (25) 32PID/Gender: Ind Women 6% (72) 9% (40) 5% (2) 5% (22) 8% (79) 47% (203) 436PID/Gender: Rep Men 2% (44) 5% (54) 0% (35) 6% (2) 5% (52) 42% (5) 357PID/Gender: Rep Women 7% (20) 2% (32) 5% (3) 5% (5) 4% (38) 57% (57) 275Ideo: Liberal (1-3) 27% (87) 6% (09) 6% (42) 6% (42) 6% (0) 30% (24) 705Ideo: Moderate (4) 9% (83) 3% (57) 6% (26) 5% (22) 8% (79) 39% (72) 440Ideo: Conservative (5-7) % (73) 4% (92) 5% (33) 5% (32) 4% (98) 52% (353) 68Educ: < College 6% (238) 4% (205) 6% (82) 6% (94) 6% (238) 4% (602) 459Educ: Bachelors degree 22% (94) 2% (53) 5% (22) 4% (7) 5% (62) 42% (80) 428Educ: Post-grad 7% (4) 5% (35) 6% (3) 3% (6) 7% (4) 42% (99) 235
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Table AV2_7
Table AV2_7: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Okoye
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 8% (372) 4% (292) 6% (8) 6% (7) 6% (34) 42% (882) 222Income: Under 50k 7% (23) 3% (6) 6% (70) 6% (70) 7% (20) 43% (538) 262Income: 50k-100k 8% (2) 7% (03) 6% (40) 6% (36) 5% (97) 38% (237) 625Income: 100k+ 20% (47) 2% (28) 3% (8) 5% () 4% (34) 45% (06) 235Ethnicity: White 3% (29) 3% (26) 6% (0) 6% (95) 6% (269) 46% (762) 66Ethnicity: Hispanic 26% (89) 8% (6) % (36) 6% (20) 3% (45) 26% (86) 337Ethnicity: Afr. Am. 4% (08) 20% (53) 2% (4) 2% (6) 6% (43) 9% (50) 265Ethnicity: Other 23% (46) 2% (23) 7% (3) 8% (6) 5% (29) 36% (70) 97Relig: Protestant 5% (74) 3% (66) 5% (28) 5% (24) 5% (76) 47% (239) 506Relig: Roman Catholic 5% (56) 4% (55) 5% (8) 6% (22) 4% (54) 46% (77) 383Relig: Ath./Agn./None 9% (7) 4% (90) 6% (39) 6% (38) 8% (4) 36% (228) 626Relig: Something Else 8% (70) 5% (57) 6% (24) 6% (2) 8% (68) 38% (44) 383Relig: Jewish 2% (3) 7% (4) 5% (3) 8% (5) 20% (3) 39% (25) 64Relig: Evangelical 8% (95) 4% (78) 5% (25) 6% (30) 3% (7) 45% (240) 538Relig: Non-Evang. Catholics 6% (90) 2% (67) 5% (30) 5% (28) 6% (89) 47% (269) 573Relig: All Christian 7% (85) 3% (45) 5% (55) 5% (57) 4% (60) 46% (509) Relig: All Non-Christian 9% (87) 5% (47) 6% (63) 6% (59) 8% (8) 37% (372) 009Community: Urban 24% (29) 7% (88) 5% (27) 4% (23) 5% (77) 35% (87) 530Community: Suburban 7% (68) 2% (22) 5% (52) 5% (53) 6% (55) 44% (433) 984Community: Rural 2% (75) 4% (82) 6% (39) 7% (4) 8% (09) 43% (262) 608Employ: Private Sector 2% (37) 5% (00) 6% (37) 4% (23) 7% (2) 38% (252) 66Employ: Government 2% (27) 9% (26) 9% (2) 9% (2) 0% (3) 32% (42) 32Employ: Self-Employed 9% (35) % (20) 0% (9) 3% (5) 3% (24) 45% (83) 85Employ: Homemaker 7% (3) 5% (26) 4% (7) 5% (9) 4% (25) 45% (80) 77Employ: Student 36% (32) 3% (2) 3% (2) 7% (6) 2% () 30% (27) 90Employ: Retired 9% (42) % (53) 3% (4) 8% (36) 5% (70) 53% (245) 46Employ: Unemployed 5% (37) 6% (38) 4% (0) 5% (3) 22% (53) 37% (90) 24Employ: Other 8% (3) % (9) 9% (6) 7% (3) 9% (32) 36% (63) 74Military HH: Yes 6% (62) 3% (5) 5% (20) 8% (30) 5% (56) 43% (65) 383Military HH: No 8% (3) 4% (242) 6% (98) 5% (87) 6% (285) 4% (77) 739
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Morning ConsultTable AV2_7
Table AV2_7: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Okoye
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 8% (372) 4% (292) 6% (8) 6% (7) 6% (34) 42% (882) 222RD/WT: Right Direction % (95) 3% (07) 7% (58) 7% (58) 7% (42) 44% (367) 827RD/WT: Wrong Track 2% (278) 4% (85) 5% (59) 5% (59) 5% (99) 40% (55) 295Trump Job Approve % (89) 3% () 6% (52) 6% (55) 6% (39) 47% (400) 845Trump Job Disapprove 23% (269) 5% (72) 5% (6) 5% (59) 5% (76) 37% (426) 62Trump Job Strongly Approve 0% (4) % (45) 8% (32) 7% (29) 5% (6) 48% (9) 400Trump Job Somewhat Approve % (48) 5% (65) 4% (20) 6% (26) 8% (78) 47% (209) 446Trump Job Somewhat Disapprove 20% (60) 5% (45) 6% (8) 6% (7) 3% (38) 39% (5) 293Trump Job Strongly Disapprove 24% (209) 5% (28) 5% (42) 5% (42) 6% (38) 36% (3) 870#1 Issue: Economy 6% (04) 5% (99) 4% (27) 4% (28) 20% (25) 40% (257) 639#1 Issue: Security 3% (53) % (49) 7% (29) 7% (29) 4% (60) 48% (203) 423#1 Issue: Health Care 20% (60) 2% (37) 8% (25) 4% (3) 4% (43) 4% (22) 300#1 Issue: Medicare / Social Security 4% (39) 4% (4) 3% (9) 5% (6) 3% (38) 5% (47) 290#1 Issue: Women’s Issues 38% (40) % (2) % (2) 7% (7) 8% (9) 24% (25) 05#1 Issue: Education 30% (56) % (2) 6% () 2% (5) 7% (3) 33% (62) 85#1 Issue: Energy 6% (3) 8% (4) 9% (7) 0% (8) 9% (5) 28% (22) 79#1 Issue: Other 8% (8) 9% (9) 8% (8) % () 0% (0) 44% (44) 02016 Vote: Democrat Hillary Clinton 27% (87) 5% (02) 4% (30) 3% (24) 7% (9) 33% (232) 6942016 Vote: Republican Donald Trump 8% (57) 3% (90) 6% (38) 7% (45) 5% (00) 5% (349) 682016 Vote: Someone else 7% (33) 3% (26) 5% (9) 6% (2) 8% (35) 4% (79) 932012 Vote: Barack Obama 26% (29) 5% (24) 4% (38) 3% (28) 6% (40) 36% (302) 8522012 Vote: Mitt Romney 7% (36) 3% (66) 5% (27) 6% (3) 3% (66) 56% (285) 52012 Vote: Other 2% (2) 4% (4) 3% (3) 9% (9) 9% (9) 53% (52) 992012 Vote: Didn’t Vote 6% (05) 5% (96) 7% (47) 7% (48) 8% (6) 37% (242) 6554-Region: Northeast 5% (58) 5% (58) 7% (28) 7% (25) 7% (64) 38% (45) 3804-Region: Midwest 4% (60) 0% (45) 6% (27) 5% (24) 6% (7) 49% (28) 4464-Region: South 9% (49) 2% (97) 6% (46) 6% (45) 6% (28) 42% (33) 7954-Region: West 2% (05) 8% (92) 3% (7) 4% (22) 6% (78) 37% (88) 502Favorable of Trump 0% (82) 3% (4) 7% (64) 7% (62) 5% (32) 47% (406) 860Unfavorable of Trump 23% (270) 5% (68) 4% (50) 5% (53) 7% (90) 36% (420) 52
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Table AV2_7
Table AV2_7: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Okoye
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 8% (372) 4% (292) 6% (8) 6% (7) 6% (34) 42% (882) 222Very Favorable of Trump 8% (37) % (49) 9% (40) 9% (40) 4% (62) 49% (22) 448Somewhat Favorable of Trump % (46) 6% (65) 6% (25) 5% (22) 7% (69) 45% (85) 42Somewhat Unfavorable of Trump 7% (35) 6% (33) 2% (4) 6% (2) 7% (36) 42% (86) 207Very Unfavorable of Trump 25% (235) 4% (35) 5% (47) 4% (40) 6% (55) 35% (334) 946Comic Book Fan: Yes 28% (200) 8% (27) 7% (53) 7% (48) 6% (6) 25% (78) 722Comic Book Fan: No % (33) 2% (4) 5% (56) 5% (60) 5% (80) 5% (597) 67Comic Book Fan: Don’t Know / No Opinion 7% (40) % (25) 4% (9) 4% (9) 9% (44) 46% (07) 233Superhero movie fan: Yes 26% (307) 8% (25) 6% (74) 5% (54) 7% (20) 28% (334) 86Superhero movie fan: No 5% (42) 9% (68) 4% (35) 7% (55) 3% (00) 6% (477) 776Superhero movie fan: Don’t Know / No Opinion 5% (24) 6% (9) 5% (9) 5% (8) 25% (39) 44% (7) 60Saw superhero movie/past year: Yes 32% (303) 9% (79) 7% (62) 5% (45) 6% (48) 22% (207) 944Saw superhero movie/past year: No 5% (6) 0% () 4% (48) 6% (66) 6% (82) 58% (650) 8Saw superhero movie/past year: DK/NO 6% (9) 4% (2) 3% (8) 8% (5) 8% () 42% (25) 60Avengers: Very familiar 3% (229) 9% (4) 8% (6) 6% (42) 7% (26) 9% (39) 738Avengers: Somewhat familiar 5% (02) 6% (05) 5% (34) 4% (30) 5% (03) 45% (300) 675Avengers: Not too familiar 7% (22) 7% (2) 3% (8) 5% (5) 9% (6) 60% (90) 37Avengers: Not at all familiar 2% (7) 7% (22) 3% (9) 8% (26) 0% (3) 70% (224) 39Avengers: Don’t Know / No Opinion 8% (3) 4% (3) 7% (5) 5% (4) 28% (2) 38% (28) 73Watch In tity War: Very likely 32% (225) 20% (38) 7% (50) 4% (3) 6% () 20% (4) 696Watch In tity War: Somewhat likely 9% (88) 8% (84) 7% (3) 5% (24) 6% (76) 35% (65) 469Watch In tity War: Not too likely 0% (3) % (36) 5% (6) 7% (2) 9% (6) 49% (57) 32Watch In tity War: Not at all likely 4% (9) 5% (28) 3% (5) 7% (36) 3% (72) 68% (370) 540Watch In tity War: DK/NO 0% (9) 7% (7) 6% (6) 5% (5) 2% (20) 5% (49) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV2_8
Table AV2_8: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Scarlet Witch
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 5% (35) 4% (300) 6% (30) 6% (29) 4% (297) 45% (950) 222Gender: Male 8% (79) 6% (6) 8% (83) 7% (72) 3% (38) 38% (39) 024Gender: Female 2% (35) 3% (39) 4% (47) 5% (57) 5% (59) 5% (559) 098Age: 18-29 20% (9) 8% (79) 0% (43) 8% (37) 4% (62) 30% (35) 447Age: 30-44 20% (06) 8% (97) 6% (3) 3% (5) 6% (86) 37% (96) 530Age: 45-54 5% (50) 6% (52) 6% (9) 4% (3) 2% (4) 47% (56) 332Age: 55-64 0% (38) 2% (47) 6% (24) 7% (28) 4% (54) 5% (20) 392Age: 65+ 7% (30) 6% (25) 3% (3) 9% (37) 3% (54) 62% (263) 42Generation Z: 18-21 20% (27) 4% (9) 7% (0) 2% (7) 9% (26) 29% (40) 38Millennial: Age 22-37 22% (35) 9% (7) 8% (52) 5% (29) 4% (83) 32% (94) 62Generation X: Age 38-53 6% (8) 7% (86) 6% (3) 3% (7) 5% (76) 44% (227) 59Boomers: Age 54-72 9% (65) 0% (77) 5% (35) 7% (52) 3% (97) 56% (420) 746PID: Dem (no lean) 7% (25) 4% (05) 6% (47) 4% (26) 6% (2) 42% (309) 733PID: Ind (no lean) 5% () 5% (4) 6% (45) 8% (63) 4% (04) 42% (320) 757PID: Rep (no lean) 3% (79) 3% (82) 6% (38) 6% (4) % (72) 5% (32) 633PID/Gender: DemMen 9% (67) 7% (58) 9% (32) 3% (0) 6% (56) 36% (23) 346PID/Gender: DemWomen 5% (58) 2% (47) 4% (5) 4% (6) 7% (65) 48% (86) 387PID/Gender: Ind Men 5% (48) 8% (58) 7% (24) 2% (39) 3% (42) 34% (0) 32PID/Gender: Ind Women 4% (62) 3% (56) 5% (2) 5% (24) 4% (62) 48% (2) 436PID/Gender: Rep Men 8% (64) 3% (45) 8% (27) 6% (23) % (40) 44% (58) 357PID/Gender: Rep Women 5% (5) 3% (36) 4% () 7% (8) 2% (33) 59% (62) 275Ideo: Liberal (1-3) 20% (42) 8% (27) 6% (40) 7% (48) 2% (86) 37% (262) 705Ideo: Moderate (4) 3% (59) 2% (52) 8% (37) 5% (24) 8% (79) 43% (89) 440Ideo: Conservative (5-7) 0% (65) 4% (94) 5% (37) 6% (38) 3% (89) 52% (357) 68Educ: < College 5% (224) 4% (204) 6% (87) 7% (96) 5% (22) 43% (634) 459Educ: Bachelors degree 5% (63) 6% (69) 5% (23) 6% (24) 3% (56) 45% (93) 428Educ: Post-grad % (27) % (27) 9% (2) 4% (9) 2% (29) 53% (24) 235
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Table AV2_8
Table AV2_8: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Scarlet Witch
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 5% (35) 4% (300) 6% (30) 6% (29) 4% (297) 45% (950) 222Income: Under 50k 5% (89) 4% (77) 7% (83) 6% (77) 5% (85) 44% (55) 262Income: 50k-100k 5% (97) 4% (90) 6% (36) 7% (42) 3% (82) 45% (279) 625Income: 100k+ 2% (29) 4% (34) 5% () 4% (0) 3% (30) 5% (20) 235Ethnicity: White 3% (224) 4% (226) 6% (97) 6% (02) 4% (227) 47% (785) 66Ethnicity: Hispanic 23% (79) 6% (54) % (36) 7% (23) 2% (4) 3% (04) 337Ethnicity: Afr. Am. 2% (56) 7% (45) 6% (6) 5% (2) 6% (42) 36% (94) 265Ethnicity: Other 8% (35) 5% (30) 9% (7) 8% (5) 4% (28) 36% (72) 97Relig: Protestant 2% (60) 2% (63) 7% (33) 6% (33) 3% (64) 50% (254) 506Relig: Roman Catholic 5% (56) 2% (46) 6% (2) 6% (23) 3% (52) 48% (84) 383Relig: Ath./Agn./None 5% (94) 5% (94) 6% (38) 7% (44) 6% (98) 4% (258) 626Relig: Something Else 9% (72) 7% (66) 6% (2) 5% (20) 5% (57) 38% (47) 383Relig: Jewish 22% (4) 8% (5) 5% (3) 5% (3) 20% (3) 40% (25) 64Relig: Evangelical 5% (80) 4% (73) 7% (39) 6% (3) 2% (63) 47% (252) 538Relig: Non-Evang. Catholics 2% (68) 2% (66) 6% (32) 6% (35) 4% (79) 5% (293) 573Relig: All Christian 3% (48) 3% (40) 6% (7) 6% (65) 3% (42) 49% (544) Relig: All Non-Christian 6% (66) 6% (6) 6% (60) 6% (64) 5% (55) 40% (404) 009Community: Urban 20% (05) 5% (8) 6% (33) 6% (3) 4% (74) 39% (207) 530Community: Suburban 4% (38) 3% (29) 5% (53) 5% (52) 3% (28) 49% (484) 984Community: Rural 2% (72) 5% (9) 7% (45) 7% (45) 6% (95) 43% (260) 608Employ: Private Sector 8% (9) 7% (4) 6% (38) 5% (30) 4% (9) 4% (269) 66Employ: Government 2% (27) 6% (2) 6% (8) % (4) 6% (8) 40% (53) 32Employ: Self-Employed 5% (27) 4% (26) 8% (5) 3% (6) 5% (29) 44% (82) 85Employ: Homemaker 2% (22) 7% (30) 4% (8) 2% (4) 6% (29) 48% (85) 77Employ: Student 20% (8) 9% (7) 0% (9) 7% (6) % (0) 33% (30) 90Employ: Retired 7% (34) 7% (33) 3% (6) 9% (40) 4% (67) 59% (27) 46Employ: Unemployed 6% (39) 4% (35) 8% (9) 8% (9) 7% (40) 37% (89) 24Employ: Other 6% (29) 4% (24) 0% (7) 5% (9) 4% (25) 40% (7) 74Military HH: Yes 6% (60) 2% (45) 6% (2) 9% (34) 2% (45) 46% (77) 383Military HH: No 5% (255) 5% (255) 6% (09) 5% (95) 5% (252) 44% (773) 739
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Morning ConsultTable AV2_8
Table AV2_8: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Scarlet Witch
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 5% (35) 4% (300) 6% (30) 6% (29) 4% (297) 45% (950) 222RD/WT: Right Direction 4% (20) 4% (7) 5% (43) 7% (58) 3% (09) 46% (380) 827RD/WT: Wrong Track 5% (95) 4% (83) 7% (87) 5% (7) 5% (88) 44% (570) 295Trump Job Approve 3% (0) 4% (6) 6% (49) 7% (6) 3% (4) 47% (396) 845Trump Job Disapprove 6% (90) 5% (7) 7% (79) 6% (65) 4% (64) 42% (494) 62Trump Job Strongly Approve 3% (53) 4% (54) 7% (27) 8% (30) 2% (49) 47% (86) 400Trump Job Somewhat Approve 3% (57) 4% (62) 5% (22) 7% (30) 5% (65) 47% (20) 446Trump Job Somewhat Disapprove 3% (39) 7% (49) 8% (25) 6% (7) 2% (36) 43% (27) 293Trump Job Strongly Disapprove 7% (5) 4% (2) 6% (54) 6% (48) 5% (29) 42% (367) 870#1 Issue: Economy 8% (4) 5% (98) 5% (33) 4% (27) 6% (0) 42% (266) 639#1 Issue: Security 3% (55) % (45) 5% (23) 8% (35) 2% (53) 50% (23) 423#1 Issue: Health Care 6% (49) 4% (42) 9% (28) 5% (5) 2% (35) 43% (30) 300#1 Issue: Medicare / Social Security 6% (8) 0% (30) 5% (5) 7% (20) 2% (36) 59% (72) 290#1 Issue: Women’s Issues 20% (2) 3% (4) 8% (8) 8% (9) 8% (9) 33% (35) 05#1 Issue: Education 22% (4) 9% (36) 6% () 3% (5) 3% (24) 37% (68) 85#1 Issue: Energy 5% (2) 8% (4) 9% (7) 7% (5) 23% (8) 28% (22) 79#1 Issue: Other 4% (4) 2% (2) 5% (5) 3% (3) % (2) 45% (45) 02016 Vote: Democrat Hillary Clinton 7% (2) 3% (90) 7% (45) 4% (29) 6% () 43% (298) 6942016 Vote: Republican Donald Trump 2% (83) 2% (85) 6% (42) 7% (48) 2% (8) 50% (342) 682016 Vote: Someone else 4% (27) 5% (30) 5% (0) 4% (8) 3% (25) 48% (93) 932012 Vote: Barack Obama 8% (50) 4% (2) 6% (49) 4% (36) 5% (27) 43% (370) 8522012 Vote: Mitt Romney 0% (50) 0% (53) 6% (30) 8% (39) % (58) 55% (28) 52012 Vote: Other 2% (2) % () 4% (4) 3% (3) 6% (6) 53% (53) 992012 Vote: Didn’t Vote 6% (03) 7% (5) 7% (45) 8% (5) 4% (94) 38% (247) 6554-Region: Northeast 5% (58) 6% (62) 6% (22) 8% (32) 5% (59) 39% (47) 3804-Region: Midwest 3% (58) 3% (60) 5% (24) 4% (9) 3% (59) 5% (226) 4464-Region: South 5% (2) 4% () 6% (49) 6% (48) 3% (02) 46% (365) 7954-Region: West 6% (79) 4% (68) 7% (36) 6% (30) 5% (77) 42% (22) 502Favorable of Trump 3% (4) 4% (23) 6% (52) 7% (58) 3% (0) 47% (403) 860Unfavorable of Trump 7% (95) 4% (66) 6% (73) 5% (59) 5% (74) 42% (485) 52
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Table AV2_8
Table AV2_8: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Scarlet Witch
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 5% (35) 4% (300) 6% (30) 6% (29) 4% (297) 45% (950) 222Very Favorable of Trump 4% (64) 2% (56) 7% (3) 8% (36) 0% (47) 48% (25) 448Somewhat Favorable of Trump 2% (5) 6% (67) 5% (22) 5% (22) 5% (63) 46% (88) 42Somewhat Unfavorable of Trump 7% (35) 4% (30) 5% () 5% () 6% (33) 42% (88) 207Very Unfavorable of Trump 7% (60) 4% (36) 7% (63) 5% (48) 5% (42) 42% (397) 946Comic Book Fan: Yes 26% (85) 20% (47) 8% (54) 7% (50) 3% (9) 27% (96) 722Comic Book Fan: No 9% (04) % (24) 5% (6) 6% (68) 4% (66) 55% (643) 67Comic Book Fan: Don’t Know / No Opinion % (26) 3% (29) 7% (5) 5% () 7% (40) 48% () 233Superhero movie fan: Yes 23% (272) 20% (239) 7% (86) 6% (68) 4% (60) 30% (360) 86Superhero movie fan: No 4% (33) 7% (52) 4% (34) 7% (53) 3% (00) 65% (504) 776Superhero movie fan: Don’t Know / No Opinion 6% (0) 6% (9) 6% (0) 5% (8) 23% (37) 54% (86) 60Saw superhero movie/past year: Yes 26% (242) 2% (200) 8% (75) 6% (54) 3% (23) 27% (250) 944Saw superhero movie/past year: No 6% (68) 9% (99) 5% (52) 6% (66) 4% (59) 60% (675) 8Saw superhero movie/past year: DK/NO 8% (5) 2% () 5% (3) 6% (0) 26% (5) 42% (25) 60Avengers: Very familiar 29% (23) 23% (73) 0% (70) 6% (44) 2% (9) 20% (47) 738Avengers: Somewhat familiar 2% (78) 4% (95) 5% (35) 5% (34) 5% (0) 49% (332) 675Avengers: Not too familiar 3% (0) 6% (8) 3% () 6% (8) 6% (50) 66% (209) 37Avengers: Not at all familiar 2% (6) 3% () 3% (0) 9% (29) % (35) 72% (229) 39Avengers: Don’t Know / No Opinion 0% (7) 5% (4) 5% (4) 7% (5) 27% (20) 46% (34) 73Watch In tity War: Very likely 3% (27) 22% (56) 8% (58) 6% (44) % (79) 2% (43) 696Watch In tity War: Somewhat likely 4% (66) 8% (83) 8% (36) 6% (27) 4% (67) 40% (90) 469Watch In tity War: Not too likely 4% (4) 3% (4) 5% (7) 6% (8) 9% (60) 53% (7) 32Watch In tity War: Not at all likely 2% (3) 3% (8) 3% (6) 6% (35) 2% (64) 73% (395) 540Watch In tity War: DK/NO 5% (4) 4% (4) 4% (4) 5% (5) 28% (27) 54% (52) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV2_9
Table AV2_9: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Shuri
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 7% (36) 3% (273) 5% (5) 5% (00) 6% (350) 43% (922) 222Gender: Male 6% (66) 4% (45) 7% (75) 6% (64) 6% (69) 40% (406) 024Gender: Female 8% (95) 2% (28) 4% (40) 3% (36) 6% (8) 47% (57) 098Age: 18-29 24% (06) 6% (70) 9% (4) 5% (2) 7% (76) 30% (33) 447Age: 30-44 20% (05) 4% (76) 4% (24) 3% (5) 20% (07) 38% (203) 530Age: 45-54 8% (58) 3% (42) 5% (7) 4% (3) 3% (44) 48% (58) 332Age: 55-64 3% (50) 4% (57) 5% (9) 5% (20) 5% (58) 48% (88) 392Age: 65+ 0% (43) 7% (29) 3% (4) 7% (30) 5% (64) 57% (240) 42Generation Z: 18-21 2% (29) 0% (3) 2% (7) 6% (9) 25% (34) 26% (36) 38Millennial: Age 22-37 23% (40) 6% (99) 6% (39) 4% (22) 7% (06) 34% (207) 62Generation X: Age 38-53 9% (98) 3% (67) 5% (25) 4% (9) 5% (80) 44% (23) 59Boomers: Age 54-72 2% (89) 2% (92) 4% (32) 6% (43) 5% (2) 5% (379) 746PID: Dem (no lean) 25% (87) 5% (09) 5% (37) 3% (25) 6% (8) 35% (257) 733PID: Ind (no lean) 4% (06) % (84) 5% (36) 6% (48) 20% (48) 44% (334) 757PID: Rep (no lean) % (69) 3% (80) 7% (43) 4% (27) 3% (83) 52% (33) 633PID/Gender: DemMen 23% (80) 5% (5) 8% (27) 5% (7) 8% (63) 3% (09) 346PID/Gender: DemWomen 28% (07) 5% (58) 3% (0) 2% (8) 4% (56) 38% (49) 387PID/Gender: Ind Men 3% (42) 4% (45) 5% (7) 9% (28) 7% (55) 4% (33) 32PID/Gender: Ind Women 5% (64) 9% (39) 4% (9) 5% (20) 2% (93) 46% (20) 436PID/Gender: Rep Men 2% (44) 4% (49) 9% (3) 5% (8) 4% (5) 46% (64) 357PID/Gender: Rep Women 9% (24) % (3) 4% (2) 3% (9) 2% (32) 6% (67) 275Ideo: Liberal (1-3) 27% (89) 5% (05) 7% (48) 4% (3) 5% (08) 32% (223) 705Ideo: Moderate (4) 5% (68) 4% (6) 6% (24) 5% (22) 8% (80) 42% (85) 440Ideo: Conservative (5-7) % (76) % (76) 4% (30) 5% (33) 4% (95) 54% (370) 68Educ: < College 6% (232) 3% (93) 6% (84) 5% (76) 7% (245) 43% (629) 459Educ: Bachelors degree 20% (86) 2% (52) 4% (6) 4% (9) 5% (64) 45% (9) 428Educ: Post-grad 8% (43) 2% (28) 7% (6) 2% (5) 7% (4) 44% (02) 235
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Table AV2_9
Table AV2_9: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Shuri
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 7% (36) 3% (273) 5% (5) 5% (00) 6% (350) 43% (922) 222Income: Under 50k 7% (209) 2% (53) 6% (70) 4% (57) 6% (205) 45% (569) 262Income: 50k-100k 7% (09) 5% (92) 6% (38) 5% (32) 8% (2) 39% (243) 625Income: 100k+ 9% (44) 2% (29) 3% (7) 5% (2) 4% (33) 47% () 235Ethnicity: White 3% (22) 3% (22) 6% (95) 5% (79) 6% (274) 48% (789) 66Ethnicity: Hispanic 25% (84) 9% (65) 0% (35) 4% (3) 3% (45) 28% (95) 337Ethnicity: Afr. Am. 40% (05) 3% (36) 2% (6) 2% (6) 8% (47) 25% (66) 265Ethnicity: Other 23% (45) 3% (26) 7% (5) 7% (4) 5% (29) 35% (68) 97Relig: Protestant 6% (79) 3% (67) 5% (28) 5% (23) 4% (69) 47% (240) 506Relig: Roman Catholic 7% (64) % (44) 6% (22) 4% (7) 5% (58) 47% (80) 383Relig: Ath./Agn./None 7% (09) 3% (84) 5% (30) 5% (33) 8% (5) 4% (255) 626Relig: Something Else 7% (66) 2% (47) 7% (28) 4% (4) 20% (78) 39% (50) 383Relig: Jewish 8% () 8% (5) 9% (6) 4% (3) 2% (3) 4% (26) 64Relig: Evangelical 7% (93) 5% (80) 6% (30) 5% (25) 2% (67) 45% (243) 538Relig: Non-Evang. Catholics 6% (93) % (63) 5% (27) 5% (27) 6% (89) 48% (273) 573Relig: All Christian 7% (86) 3% (42) 5% (58) 5% (52) 4% (56) 46% (56) Relig: All Non-Christian 7% (74) 3% (3) 6% (57) 5% (48) 9% (94) 40% (405) 009Community: Urban 23% (24) 6% (83) 5% (27) 4% (20) 6% (87) 36% (89) 530Community: Suburban 7% (66) % (0) 5% (50) 5% (47) 6% (55) 46% (457) 984Community: Rural 2% (7) 3% (8) 6% (38) 5% (33) 8% (08) 45% (276) 608Employ: Private Sector 2% (37) 5% (00) 5% (30) 4% (25) 5% (99) 4% (27) 66Employ: Government 2% (28) 9% (25) 6% (8) 7% (9) 4% (8) 33% (43) 32Employ: Self-Employed 8% (33) 0% (8) 9% (6) 2% (4) 6% (29) 46% (84) 85Employ: Homemaker 5% (26) 5% (27) % () 3% (6) 2% (38) 45% (79) 77Employ: Student 27% (24) 7% (6) 7% (7) 5% (5) 2% () 3% (28) 90Employ: Retired % (49) 9% (4) 4% (7) 7% (32) 6% (72) 54% (249) 46Employ: Unemployed 5% (36) 2% (28) 8% (9) 4% (0) 9% (45) 43% (03) 24Employ: Other 6% (28) % (8) 9% (6) 5% (9) 22% (38) 37% (65) 74Military HH: Yes 6% (60) 2% (47) 7% (25) 6% (24) 6% (62) 43% (65) 383Military HH: No 7% (30) 3% (227) 5% (90) 4% (76) 7% (288) 44% (758) 739
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Morning ConsultTable AV2_9
Table AV2_9: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Shuri
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 7% (36) 3% (273) 5% (5) 5% (00) 6% (350) 43% (922) 222RD/WT: Right Direction 3% (04) 2% (99) 7% (56) 6% (50) 6% (33) 46% (384) 827RD/WT: Wrong Track 20% (257) 3% (74) 5% (59) 4% (50) 7% (27) 42% (538) 295Trump Job Approve 0% (88) 2% (02) 6% (54) 6% (50) 6% (32) 50% (49) 845Trump Job Disapprove 22% (256) 4% (60) 5% (58) 4% (45) 7% (97) 38% (446) 62Trump Job Strongly Approve % (44) % (43) 8% (3) 7% (27) 6% (63) 48% (92) 400Trump Job Somewhat Approve 0% (43) 3% (60) 5% (22) 5% (23) 6% (70) 5% (228) 446Trump Job Somewhat Disapprove 9% (55) 6% (47) 6% (8) 3% (0) 6% (45) 40% (8) 293Trump Job Strongly Disapprove 23% (20) 3% (3) 5% (4) 4% (36) 7% (52) 38% (328) 870#1 Issue: Economy 8% (3) 6% (04) 4% (25) 2% (5) 7% (2) 42% (270) 639#1 Issue: Security 4% (59) 9% (40) 6% (23) 8% (32) 6% (67) 48% (203) 423#1 Issue: Health Care 6% (48) 2% (35) 6% (9) 4% (2) 7% (52) 45% (34) 300#1 Issue: Medicare / Social Security 4% (4) 2% (36) 3% (0) 5% (5) 3% (36) 52% (52) 290#1 Issue: Women’s Issues 36% (38) 0% () 3% (3) 5% (5) 22% (23) 24% (25) 05#1 Issue: Education 25% (47) 0% (8) 0% (8) 3% (6) 8% (34) 34% (63) 85#1 Issue: Energy 4% () 6% (3) 8% (6) 3% (2) 22% (8) 37% (29) 79#1 Issue: Other 5% (5) 8% (8) 0% (0) 3% (3) 9% (9) 46% (46) 02016 Vote: Democrat Hillary Clinton 26% (8) 3% (92) 3% (23) 3% (24) 7% (7) 37% (256) 6942016 Vote: Republican Donald Trump 0% (66) 2% (83) 6% (40) 6% (43) 4% (96) 52% (353) 682016 Vote: Someone else 6% (30) 3% (24) 3% (6) 4% (8) 7% (32) 48% (92) 932012 Vote: Barack Obama 25% (2) 2% (04) 4% (33) 4% (3) 7% (46) 38% (326) 8522012 Vote: Mitt Romney 8% (42) 2% (60) 5% (24) 6% (28) 3% (65) 57% (292) 52012 Vote: Other 2% (2) 5% (5) % () 3% (3) 8% (8) 60% (59) 992012 Vote: Didn’t Vote 5% (96) 6% (02) 8% (54) 6% (37) 8% (2) 37% (245) 6554-Region: Northeast 6% (62) 5% (58) 6% (25) 4% (7) 6% (62) 4% (57) 3804-Region: Midwest 5% (68) 9% (39) 5% (2) 5% (23) 6% (72) 50% (223) 4464-Region: South 7% (37) 3% (0) 5% (4) 5% (42) 6% (26) 44% (348) 7954-Region: West 9% (94) 5% (75) 6% (29) 4% (8) 8% (90) 39% (95) 502Favorable of Trump 0% (89) 2% (0) 7% (57) 6% (56) 6% (35) 49% (422) 860Unfavorable of Trump 22% (258) 4% (62) 4% (47) 4% (4) 7% (20) 38% (444) 52
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Table AV2_9
Table AV2_9: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Shuri
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 7% (36) 3% (273) 5% (5) 5% (00) 6% (350) 43% (922) 222Very Favorable of Trump 9% (42) 2% (54) 9% (38) 7% (3) 4% (63) 49% (29) 448Somewhat Favorable of Trump % (47) % (47) 5% (9) 6% (25) 8% (72) 49% (202) 42Somewhat Unfavorable of Trump 2% (44) % (23) 2% (5) 5% (0) 8% (38) 42% (87) 207Very Unfavorable of Trump 23% (24) 5% (39) 4% (42) 3% (3) 7% (63) 38% (357) 946Comic Book Fan: Yes 28% (204) 6% (4) 6% (42) 6% (40) 8% (33) 26% (88) 722Comic Book Fan: No % (28) 2% (37) 5% (57) 4% (5) 5% (72) 53% (62) 67Comic Book Fan: Don’t Know / No Opinion 2% (29) 0% (23) 7% (5) 4% (9) 9% (45) 48% (3) 233Superhero movie fan: Yes 25% (294) 8% (20) 6% (66) 4% (47) 8% (23) 30% (356) 86Superhero movie fan: No 6% (48) 7% (5) 5% (37) 6% (46) 3% (04) 63% (49) 776Superhero movie fan: Don’t Know / No Opinion 2% (9) 8% (2) 8% (2) 5% (7) 20% (33) 48% (76) 60Saw superhero movie/past year: Yes 30% (285) 8% (72) 7% (63) 4% (38) 7% (62) 24% (224) 944Saw superhero movie/past year: No 6% (67) 9% (97) 4% (49) 5% (57) 6% (79) 60% (670) 8Saw superhero movie/past year: DK/NO 6% (0) 9% (5) 5% (3) 7% (4) 6% (0) 47% (28) 60Avengers: Very familiar 30% (223) 8% (36) 7% (55) 4% (30) 7% (27) 23% (68) 738Avengers: Somewhat familiar 5% (98) 4% (97) 5% (34) 4% (28) 7% (3) 45% (304) 675Avengers: Not too familiar 6% (9) 7% (22) 4% (2) 4% (2) 6% (49) 64% (203) 37Avengers: Not at all familiar 3% (9) 5% (6) 3% (9) 8% (25) 3% (42) 68% (28) 39Avengers: Don’t Know / No Opinion 7% (2) 4% (3) 7% (5) 6% (4) 25% (8) 4% (30) 73Watch In tity War: Very likely 32% (226) 9% (34) 7% (47) 4% (28) 6% () 22% (5) 696Watch In tity War: Somewhat likely 7% (78) 6% (74) 6% (27) 3% (6) 9% (88) 40% (86) 469Watch In tity War: Not too likely 9% (30) % (36) 6% (9) 6% (9) 9% (6) 49% (56) 32Watch In tity War: Not at all likely 3% (8) 5% (26) 3% (6) 6% (33) 3% (69) 70% (378) 540Watch In tity War: DK/NO 0% (0) 4% (4) 7% (6) 3% (3) 22% (2) 54% (52) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV2_10
Table AV2_10: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Vision
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 4% (29) 6% (335) 6% (22) 6% (20) 5% (323) 44% (930) 222Gender: Male 7% (70) 8% (8) 7% (74) 8% (78) 5% (49) 36% (372) 024Gender: Female % (20) 4% (54) 4% (49) 4% (42) 6% (74) 5% (558) 098Age: 18-29 2% (93) 2% (92) 7% (33) 6% (27) 4% (64) 3% (39) 447Age: 30-44 7% (92) 9% (00) 4% (23) 4% (23) 9% (00) 36% (9) 530Age: 45-54 5% (5) 4% (47) 7% (24) 6% (9) 6% (52) 42% (40) 332Age: 55-64 9% (34) 6% (63) 5% (9) 5% (2) 4% (56) 5% (99) 392Age: 65+ 5% (2) 8% (34) 6% (23) 7% (29) 2% (52) 62% (26) 42Generation Z: 18-21 7% (23) 5% (20) 3% (4) 2% (6) 2% (29) 33% (46) 38Millennial: Age 22-37 2% (28) 22% (33) 7% (45) 5% (30) 4% (88) 3% (87) 62Generation X: Age 38-53 6% (8) 6% (8) 6% (30) 5% (23) 7% (86) 42% (28) 59Boomers: Age 54-72 7% (55) 3% (99) 5% (40) 5% (40) 4% (02) 55% (409) 746PID: Dem (no lean) 7% (23) 2% (87) 7% (55) 5% (34) 8% (33) 4% (302) 733PID: Ind (no lean) 2% (92) 9% (43) 4% (29) 7% (55) 5% (4) 43% (322) 757PID: Rep (no lean) 2% (76) 7% (05) 6% (38) 5% (32) 2% (76) 48% (306) 633PID/Gender: DemMen 9% (65) 3% (47) 0% (36) 6% (20) 8% (6) 34% (7) 346PID/Gender: DemWomen 5% (58) % (4) 5% (9) 4% (4) 8% (7) 48% (85) 387PID/Gender: Ind Men 5% (48) 23% (74) 3% (0) 2% (39) 3% (42) 34% (09) 32PID/Gender: Ind Women 0% (45) 6% (70) 4% (9) 4% (6) 7% (72) 49% (24) 436PID/Gender: Rep Men 6% (58) 7% (6) 8% (28) 5% (20) 3% (46) 4% (46) 357PID/Gender: Rep Women 7% (8) 6% (44) 4% () 4% (2) % (3) 58% (60) 275Ideo: Liberal (1-3) 8% (27) 6% () 8% (54) 7% (48) 5% (07) 37% (258) 705Ideo: Moderate (4) 4% (60) 7% (73) 6% (27) 6% (28) 8% (77) 40% (75) 440Ideo: Conservative (5-7) 0% (69) 5% (04) 5% (35) 4% (30) 3% (9) 52% (352) 68Educ: < College 4% (209) 6% (228) 6% (8) 6% (92) 5% (223) 43% (624) 459Educ: Bachelors degree 4% (60) 9% (8) 5% (20) 5% (2) 5% (66) 42% (80) 428Educ: Post-grad 9% (2) % (26) 9% (2) 3% (7) 5% (35) 54% (26) 235
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Table AV2_10
Table AV2_10: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Vision
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 4% (29) 6% (335) 6% (22) 6% (20) 5% (323) 44% (930) 222Income: Under 50k 4% (77) 7% (209) 6% (70) 6% (75) 4% (80) 44% (550) 262Income: 50k-100k 4% (89) 5% (9) 7% (42) 6% (35) 7% (05) 42% (263) 625Income: 100k+ 0% (25) 5% (35) 4% (0) 4% (0) 7% (39) 50% (7) 235Ethnicity: White 2% (96) 5% (254) 6% (92) 6% (95) 5% (249) 47% (775) 66Ethnicity: Hispanic 8% (59) 9% (65) 7% (22) 7% (22) 8% (62) 32% (07) 337Ethnicity: Afr. Am. 24% (63) 20% (53) 5% (4) 4% (0) 5% (39) 33% (87) 265Ethnicity: Other 6% (32) 4% (28) 8% (6) 8% (6) 8% (36) 35% (69) 97Relig: Protestant 9% (47) 5% (78) 6% (30) 5% (23) 2% (59) 53% (270) 506Relig: Roman Catholic 4% (52) 3% (49) 6% (22) 7% (25) 5% (57) 46% (78) 383Relig: Ath./Agn./None 5% (92) 5% (93) 5% (32) 7% (45) 8% (5) 40% (249) 626Relig: Something Else 7% (65) 2% (80) 6% (25) 4% (6) 6% (60) 36% (37) 383Relig: Jewish 23% (5) 7% (5) 8% (5) 2% () 24% (5) 36% (23) 64Relig: Evangelical 3% (72) 7% (93) 7% (37) 5% (26) % (60) 46% (249) 538Relig: Non-Evang. Catholics % (6) 2% (68) 5% (28) 6% (33) 6% (89) 5% (293) 573Relig: All Christian 2% (33) 4% (6) 6% (65) 5% (59) 3% (49) 49% (543) Relig: All Non-Christian 6% (57) 7% (74) 6% (57) 6% (6) 7% (75) 38% (386) 009Community: Urban 7% (90) 9% (02) 5% (27) 5% (28) 4% (76) 39% (208) 530Community: Suburban 4% (37) 3% (27) 6% (60) 4% (42) 6% (55) 47% (463) 984Community: Rural 0% (63) 8% (07) 6% (35) 8% (5) 5% (92) 43% (259) 608Employ: Private Sector 6% (07) 9% (23) 6% (39) 5% (34) 4% (94) 40% (264) 66Employ: Government 9% (25) 2% (27) 7% (9) 3% (7) % (4) 30% (39) 32Employ: Self-Employed 5% (28) 5% (28) 0% (9) 3% (5) 3% (24) 44% (8) 85Employ: Homemaker 5% (26) 3% (23) 2% (3) 3% (5) 25% (44) 43% (76) 77Employ: Student 22% (20) 6% (5) 5% (4) 2% (2) 6% (5) 39% (35) 90Employ: Retired 6% (28) 8% (38) 5% (24) 7% (34) 3% (59) 60% (278) 46Employ: Unemployed % (27) 2% (5) 4% (9) 6% (5) 9% (45) 39% (94) 24Employ: Other 7% (30) 7% (30) 9% (5) 4% (8) 6% (29) 36% (63) 74Military HH: Yes 4% (55) 3% (50) 5% (2) 7% (26) 6% (60) 45% (72) 383Military HH: No 4% (236) 6% (285) 6% (02) 5% (95) 5% (264) 44% (759) 739
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Table AV2_10: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Vision
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 4% (29) 6% (335) 6% (22) 6% (20) 5% (323) 44% (930) 222RD/WT: Right Direction 3% (06) 6% (3) 6% (49) 7% (6) 4% (4) 44% (366) 827RD/WT: Wrong Track 4% (85) 6% (204) 6% (74) 5% (59) 6% (209) 44% (564) 295Trump Job Approve 3% (06) 6% (3) 5% (44) 6% (50) 5% (26) 46% (388) 845Trump Job Disapprove 5% (70) 6% (84) 7% (76) 5% (60) 6% (82) 42% (490) 62Trump Job Strongly Approve 3% (5) 5% (59) 6% (23) 6% (25) 6% (66) 44% (75) 400Trump Job Somewhat Approve 2% (56) 6% (72) 5% (20) 6% (25) 3% (60) 48% (23) 446Trump Job Somewhat Disapprove 4% (42) 22% (65) 6% (9) 4% () 2% (36) 4% (20) 293Trump Job Strongly Disapprove 5% (28) 4% (20) 7% (58) 6% (48) 7% (46) 43% (37) 870#1 Issue: Economy 5% (99) 8% (2) 4% (25) 3% (22) 7% (0) 42% (270) 639#1 Issue: Security 2% (5) 2% (5) 7% (29) 7% (28) 4% (60) 48% (203) 423#1 Issue: Health Care % (32) 6% (49) 9% (26) 7% (22) 4% (42) 43% (29) 300#1 Issue: Medicare / Social Security 2% (34) % (3) 5% (4) 5% (6) % (33) 56% (63) 290#1 Issue: Women’s Issues 3% (4) 23% (24) % () 2% (2) 22% (23) 29% (3) 05#1 Issue: Education 20% (37) 22% (42) 2% (4) 2% (4) 5% (28) 38% (70) 85#1 Issue: Energy 23% (9) 9% (5) 3% (2) 0% (8) 20% (6) 25% (20) 79#1 Issue: Other 5% (5) 2% (2) 0% (0) 8% (8) % () 43% (43) 02016 Vote: Democrat Hillary Clinton 6% () 4% (97) 7% (47) 4% (29) 7% (6) 42% (294) 6942016 Vote: Republican Donald Trump 0% (68) 7% (5) 5% (37) 6% (39) 4% (93) 48% (329) 682016 Vote: Someone else 6% (3) 5% (30) 3% (6) 5% (9) 6% (32) 44% (85) 932012 Vote: Barack Obama 6% (38) 3% (4) 7% (59) 4% (35) 6% (40) 43% (366) 8522012 Vote: Mitt Romney 8% (43) 5% (79) 4% (23) 6% (33) 2% (60) 53% (273) 52012 Vote: Other 0% (9) 2% (2) 5% (5) % () 20% (20) 52% (52) 992012 Vote: Didn’t Vote 5% (00) 20% (30) 5% (33) 8% (5) 5% (0) 37% (240) 6554-Region: Northeast 4% (55) 6% (6) 6% (24) 6% (23) 5% (56) 43% (62) 3804-Region: Midwest 4% (60) 6% (70) 6% (25) 4% (7) 2% (52) 50% (22) 4464-Region: South 3% (0) 6% (27) 6% (47) 7% (52) 6% (25) 43% (344) 7954-Region: West 5% (75) 5% (77) 5% (26) 6% (29) 8% (90) 4% (204) 502Favorable of Trump 2% (06) 5% (32) 6% (48) 7% (62) 3% (5) 46% (397) 860Unfavorable of Trump 4% (66) 6% (87) 6% (7) 5% (53) 7% (93) 42% (48) 52
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Table AV2_10
Table AV2_10: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Vision
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 4% (29) 6% (335) 6% (22) 6% (20) 5% (323) 44% (930) 222Very Favorable of Trump 4% (6) 3% (59) 7% (30) 8% (37) 3% (57) 46% (205) 448Somewhat Favorable of Trump % (45) 8% (73) 5% (9) 6% (25) 4% (58) 47% (92) 42Somewhat Unfavorable of Trump 4% (29) 2% (44) 6% (3) 4% (9) 5% (30) 40% (82) 207Very Unfavorable of Trump 5% (37) 5% (43) 6% (59) 5% (44) 7% (63) 42% (399) 946Comic Book Fan: Yes 23% (69) 22% (59) 7% (54) 7% (52) 6% (3) 24% (74) 722Comic Book Fan: No 8% (9) 2% (40) 5% (58) 5% (60) 5% (7) 55% (647) 67Comic Book Fan: Don’t Know / No Opinion 3% (3) 5% (36) 4% (0) 4% (9) 7% (39) 47% (09) 233Superhero movie fan: Yes 22% (256) 23% (269) 7% (8) 5% (60) 6% (89) 28% (33) 86Superhero movie fan: No 3% (20) 8% (60) 4% (3) 7% (52) 3% (99) 66% (54) 776Superhero movie fan: Don’t Know / No Opinion 9% (4) 4% (6) 7% () 5% (8) 22% (35) 53% (85) 60Saw superhero movie/past year: Yes 23% (24) 23% (28) 8% (73) 5% (43) 7% (64) 25% (232) 944Saw superhero movie/past year: No 6% (68) 0% (6) 4% (47) 6% (67) 3% (47) 60% (673) 8Saw superhero movie/past year: DK/NO 4% (8) 2% () 5% (3) 7% (0) 20% (2) 4% (25) 60Avengers: Very familiar 29% (26) 24% (79) 7% (53) 5% (39) 7% (26) 7% (26) 738Avengers: Somewhat familiar 8% (54) 8% (20) 6% (43) 5% (3) 5% (99) 48% (326) 675Avengers: Not too familiar 2% (8) 6% (9) 4% (3) 5% (6) 5% (47) 67% (23) 37Avengers: Not at all familiar % (3) 4% (4) 3% (9) 9% (27) % (34) 73% (232) 39Avengers: Don’t Know / No Opinion 4% (0) 4% (3) 5% (4) 8% (6) 24% (8) 45% (33) 73Watch In tity War: Very likely 32% (222) 26% (8) 7% (50) 5% (32) 6% () 4% (00) 696Watch In tity War: Somewhat likely 9% (40) 20% (94) 6% (26) 7% (3) 5% (72) 44% (205) 469Watch In tity War: Not too likely 3% () 2% (40) 9% (29) 4% (3) 7% (53) 54% (74) 32Watch In tity War: Not at all likely 2% () 3% (6) 2% (3) 7% (37) 2% (67) 73% (397) 540Watch In tity War: DK/NO 7% (6) 5% (5) 4% (4) 6% (6) 22% (2) 56% (54) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV2_11
Table AV2_11: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.War Machine
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 9% (393) 20% (420) 6% (30) 5% (0) 4% (303) 36% (766) 222Gender: Male 2% (28) 2% (220) 6% (65) 7% (73) 4% (48) 29% (302) 024Gender: Female 6% (75) 8% (200) 6% (65) 3% (38) 4% (55) 42% (464) 098Age: 18-29 25% () 24% (07) 8% (37) 8% (34) 6% (73) 9% (85) 447Age: 30-44 24% (27) 24% (25) 6% (30) 2% (2) 5% (8) 29% (54) 530Age: 45-54 22% (72) 9% (63) 8% (26) 4% (3) 3% (42) 35% (6) 332Age: 55-64 4% (54) 9% (74) 6% (25) 5% (8) 3% (53) 43% (69) 392Age: 65+ 7% (28) 2% (5) 3% (2) 8% (33) 3% (55) 58% (242) 42Generation Z: 18-21 9% (26) 8% (25) 8% () 4% (9) 9% (27) 22% (3) 38Millennial: Age 22-37 25% (56) 26% (62) 8% (46) 4% (23) 5% (90) 22% (35) 62Generation X: Age 38-53 23% (9) 20% (03) 7% (35) 3% (8) 4% (7) 33% (73) 59Boomers: Age 54-72 2% (86) 7% (23) 5% (35) 5% (40) 3% (0) 48% (36) 746PID: Dem (no lean) 22% (63) 9% (37) 6% (46) 3% (22) 6% (6) 34% (248) 733PID: Ind (no lean) 8% (37) 2% (62) 6% (44) 7% (49) 5% (4) 33% (250) 757PID: Rep (no lean) 5% (92) 9% (2) 6% (40) 6% (39) 2% (74) 42% (267) 633PID/Gender: DemMen 28% (95) 9% (65) 6% (2) 4% (3) 7% (58) 27% (94) 346PID/Gender: DemWomen 8% (68) 9% (73) 6% (25) 2% (0) 5% (58) 40% (54) 387PID/Gender: Ind Men 9% (62) 26% (82) 4% (4) 0% (3) 4% (44) 27% (87) 32PID/Gender: Ind Women 7% (75) 8% (79) 7% (30) 4% (8) 6% (70) 38% (64) 436PID/Gender: Rep Men 7% (60) 20% (73) 8% (29) 8% (29) 3% (46) 34% (2) 357PID/Gender: Rep Women 2% (32) 8% (48) 4% (0) 4% (0) 0% (28) 53% (46) 275Ideo: Liberal (1-3) 23% (6) 2% (47) 7% (52) 6% (45) 3% (94) 29% (206) 705Ideo: Moderate (4) 9% (85) 2% (9) 7% (3) 4% (6) 7% (73) 33% (44) 440Ideo: Conservative (5-7) 5% (00) 8% (24) 5% (3) 5% (33) 3% (88) 45% (306) 68Educ: < College 20% (289) 20% (288) 5% (72) 5% (80) 5% (25) 35% (55) 459Educ: Bachelors degree 7% (73) 22% (96) 8% (33) 6% (24) 3% (55) 34% (47) 428Educ: Post-grad 3% (30) 5% (36) % (25) 3% (6) 4% (34) 44% (04) 235
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Table AV2_11
Table AV2_11: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.War Machine
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 9% (393) 20% (420) 6% (30) 5% (0) 4% (303) 36% (766) 222Income: Under 50k 9% (245) 9% (245) 5% (63) 5% (66) 5% (83) 36% (459) 262Income: 50k-100k 7% (06) 22% (39) 9% (54) 5% (33) 5% (92) 32% (20) 625Income: 100k+ 7% (4) 5% (36) 5% (3) 5% (2) 2% (28) 45% (05) 235Ethnicity: White 6% (260) 20% (328) 6% (95) 5% (87) 4% (229) 40% (662) 66Ethnicity: Hispanic 29% (97) 22% (73) 9% (32) 5% (8) 3% (42) 22% (75) 337Ethnicity: Afr. Am. 30% (78) 22% (59) 9% (23) % (3) 7% (46) 2% (55) 265Ethnicity: Other 27% (54) 7% (34) 6% (3) 0% (20) 4% (28) 25% (49) 97Relig: Protestant 4% (72) 7% (86) 5% (28) 5% (23) 3% (67) 45% (230) 506Relig: Roman Catholic 8% (67) 9% (73) 6% (22) 5% (7) 2% (47) 4% (56) 383Relig: Ath./Agn./None 9% (2) 2% (32) 7% (42) 5% (34) 7% (07) 30% (90) 626Relig: Something Else 20% (78) 22% (84) 7% (25) 6% (24) 4% (53) 3% (9) 383Relig: Jewish 6% (0) 2% (7) % (7) 7% (5) 2% (4) 33% (2) 64Relig: Evangelical 20% (06) 20% (07) 7% (36) 5% (26) 2% (63) 37% (200) 538Relig: Non-Evang. Catholics 5% (87) 7% (97) 5% (26) 5% (27) 4% (80) 45% (256) 573Relig: All Christian 7% (93) 8% (204) 6% (63) 5% (53) 3% (42) 4% (456) Relig: All Non-Christian 20% (99) 2% (26) 7% (67) 6% (57) 6% (6) 3% (308) 009Community: Urban 25% (3) 8% (97) 6% (34) 3% (8) 5% (79) 32% (7) 530Community: Suburban 8% (76) 20% (20) 6% (54) 5% (46) 3% (3) 38% (375) 984Community: Rural 4% (86) 20% (2) 7% (4) 8% (46) 5% (93) 36% (220) 608Employ: Private Sector 23% (53) 22% (48) 7% (45) 4% (23) 4% (9) 30% (20) 66Employ: Government 20% (27) 25% (33) 0% (4) 9% (2) 9% (2) 26% (35) 32Employ: Self-Employed 2% (39) 7% (3) 8% (5) 4% (8) 6% (29) 33% (62) 85Employ: Homemaker 7% (30) 7% (30) 5% (9) 5% (9) 20% (36) 35% (63) 77Employ: Student 26% (23) 6% (5) 6% (5) 9% (8) 5% (3) 28% (26) 90Employ: Retired 7% (34) 4% (64) 4% (8) 6% (29) 3% (58) 56% (258) 46Employ: Unemployed 22% (54) 27% (65) 3% (7) 4% (0) 3% (32) 3% (74) 24Employ: Other 9% (33) 9% (34) 0% (7) 6% (0) 8% (32) 28% (48) 74Military HH: Yes 6% (62) 8% (68) 6% (23) 6% (23) 6% (59) 38% (47) 383Military HH: No 9% (330) 20% (352) 6% (07) 5% (88) 4% (244) 36% (69) 739
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Table AV2_11: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.War Machine
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 9% (393) 20% (420) 6% (30) 5% (0) 4% (303) 36% (766) 222RD/WT: Right Direction 8% (49) 9% (59) 6% (49) 7% (55) 3% (06) 37% (309) 827RD/WT: Wrong Track 9% (244) 20% (26) 6% (8) 4% (56) 5% (97) 35% (456) 295Trump Job Approve 8% (53) 9% (57) 5% (46) 7% (56) 4% (5) 38% (38) 845Trump Job Disapprove 9% (220) 2% (242) 7% (80) 4% (49) 4% (68) 35% (403) 62Trump Job Strongly Approve 8% (73) 7% (67) 8% (3) 8% (30) 4% (55) 36% (43) 400Trump Job Somewhat Approve 8% (79) 20% (9) 3% (5) 6% (26) 3% (60) 39% (75) 446Trump Job Somewhat Disapprove 4% (40) 30% (88) 6% (8) 2% (7) 2% (35) 35% (04) 293Trump Job Strongly Disapprove 2% (80) 8% (54) 7% (62) 5% (4) 5% (33) 34% (300) 870#1 Issue: Economy 2% (33) 23% (49) 6% (38) 4% (25) 6% (0) 30% (92) 639#1 Issue: Security 7% (7) 5% (62) 5% (22) 8% (34) 5% (62) 4% (73) 423#1 Issue: Health Care 9% (57) 8% (54) 8% (23) 2% (7) 3% (38) 40% (20) 300#1 Issue: Medicare / Social Security 3% (36) 6% (48) 4% (2) 5% (3) 0% (30) 52% (50) 290#1 Issue: Women’s Issues 25% (27) 4% (5) 5% (5) 5% (5) 20% (2) 20% (2) 05#1 Issue: Education 23% (43) 23% (43) 5% (0) 5% (9) 3% (24) 30% (56) 85#1 Issue: Energy 5% (2) 3% (24) 7% (6) 9% (7) 2% (7) 7% (3) 79#1 Issue: Other 4% (4) 24% (25) 4% (4) 0% (0) 0% (0) 39% (39) 02016 Vote: Democrat Hillary Clinton 20% (40) 9% (35) 5% (37) 4% (28) 5% (07) 36% (247) 6942016 Vote: Republican Donald Trump 4% (98) 9% (3) 6% (42) 6% (4) 3% (89) 4% (280) 682016 Vote: Someone else 5% (29) 23% (45) 7% (3) 4% (7) 3% (26) 38% (74) 932012 Vote: Barack Obama 20% (70) 20% (68) 6% (5) 4% (33) 5% (25) 36% (305) 8522012 Vote: Mitt Romney 3% (68) 8% (93) 5% (27) 6% (30) 2% (59) 46% (233) 52012 Vote: Other 3% (3) 2% (2) 5% (5) 4% (4) 2% (2) 45% (44) 992012 Vote: Didn’t Vote 2% (4) 22% (45) 7% (45) 7% (43) 5% (98) 28% (83) 6554-Region: Northeast 5% (57) 2% (79) 8% (32) 6% (23) 4% (54) 35% (34) 3804-Region: Midwest 4% (63) 2% (92) 5% (23) 3% (5) 4% (62) 43% (9) 4464-Region: South 22% (7) 8% (43) 5% (42) 6% (50) 5% (6) 34% (272) 7954-Region: West 20% (02) 2% (06) 7% (33) 4% (22) 4% (7) 33% (68) 502Favorable of Trump 7% (44) 9% (66) 5% (45) 7% (58) 3% () 39% (336) 860Unfavorable of Trump 20% (230) 2% (239) 7% (75) 4% (47) 5% (73) 34% (387) 52
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Table AV2_11
Table AV2_11: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.War Machine
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 9% (393) 20% (420) 6% (30) 5% (0) 4% (303) 36% (766) 222Very Favorable of Trump 8% (80) 7% (75) 7% (30) 8% (36) 4% (6) 37% (67) 448Somewhat Favorable of Trump 5% (64) 22% (9) 4% (5) 5% (22) 2% (50) 4% (70) 42Somewhat Unfavorable of Trump 7% (34) 27% (56) 5% () 5% (0) 3% (28) 33% (68) 207Very Unfavorable of Trump 2% (96) 9% (83) 7% (64) 4% (37) 5% (46) 34% (320) 946Comic Book Fan: Yes 29% (20) 27% (94) 8% (55) 6% (45) 2% (86) 8% (32) 722Comic Book Fan: No 2% (44) 6% (8) 6% (65) 5% (56) 6% (82) 46% (539) 67Comic Book Fan: Don’t Know / No Opinion 6% (38) 9% (45) 4% (0) 4% (0) 5% (36) 4% (95) 233Superhero movie fan: Yes 29% (34) 28% (329) 7% (84) 5% (54) 3% (56) 9% (22) 86Superhero movie fan: No 5% (39) 0% (78) 5% (38) 6% (48) 4% (09) 60% (465) 776Superhero movie fan: Don’t Know / No Opinion 8% (3) 8% (3) 5% (9) 5% (8) 23% (38) 50% (79) 60Saw superhero movie/past year: Yes 30% (283) 29% (27) 8% (79) 4% (34) 2% (3) 7% (64) 944Saw superhero movie/past year: No 9% (98) 3% (44) 4% (48) 6% (72) 6% (79) 52% (577) 8Saw superhero movie/past year: DK/NO 9% (2) 7% (4) 5% (3) 8% (5) 8% () 42% (25) 60Avengers: Very familiar 37% (273) 28% (205) 9% (64) 5% (35) % (82) % (80) 738Avengers: Somewhat familiar 3% (90) 25% (68) 6% (39) 4% (29) 6% (0) 35% (239) 675Avengers: Not too familiar 4% (3) 9% (30) 4% () 4% (3) 8% (58) 60% (9) 37Avengers: Not at all familiar 2% (5) 5% (5) 4% (3) 9% (29) 2% (38) 69% (29) 39Avengers: Don’t Know / No Opinion 4% (0) 4% (3) 5% (4) 7% (5) 2% (5) 50% (36) 73Watch In tity War: Very likely 37% (259) 30% (206) 8% (58) 4% (30) % (75) 0% (68) 696Watch In tity War: Somewhat likely 8% (85) 27% (29) 4% (9) 5% (22) 6% (74) 30% (4) 469Watch In tity War: Not too likely 7% (23) 6% (5) 9% (28) 4% (4) 8% (57) 46% (47) 32Watch In tity War: Not at all likely 3% (7) 5% (29) 4% (2) 7% (39) 4% (77) 66% (357) 540Watch In tity War: DK/NO 8% (8) 6% (6) 4% (4) 5% (5) 22% (2) 55% (52) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV2_12
Table AV2_12: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Wong
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults % (224) 3% (274) 6% (32) 6% (35) 6% (337) 48% (020) 222Gender: Male 3% (35) 6% (66) 7% (70) 7% (75) 6% (62) 4% (45) 024Gender: Female 8% (89) 0% (08) 6% (62) 5% (60) 6% (75) 55% (604) 098Age: 18-29 6% (70) 6% (73) 7% (30) 8% (37) 5% (67) 38% (7) 447Age: 30-44 4% (72) 5% (79) 7% (37) 4% (20) 8% (96) 43% (226) 530Age: 45-54 0% (35) 4% (46) 8% (27) 5% (6) 5% (5) 47% (57) 332Age: 55-64 8% (32) 2% (46) 6% (23) 7% (28) 6% (63) 5% (200) 392Age: 65+ 4% (5) 7% (30) 4% (5) 8% (35) 4% (60) 63% (265) 42Generation Z: 18-21 8% (25) 7% (0) 6% (9) 2% (6) 8% (24) 38% (53) 38Millennial: Age 22-37 5% (94) 8% (2) 8% (49) 5% (32) 4% (88) 38% (235) 62Generation X: Age 38-53 % (55) 3% (67) 7% (34) 5% (24) 7% (9) 48% (248) 59Boomers: Age 54-72 6% (43) % (8) 5% (36) 7% (52) 6% (22) 55% (43) 746PID: Dem (no lean) 2% (89) 2% (9) 7% (48) 4% (27) 9% (38) 46% (340) 733PID: Ind (no lean) 0% (76) 4% (04) 5% (36) 9% (69) 6% (20) 46% (35) 757PID: Rep (no lean) 9% (59) 2% (79) 8% (48) 6% (39) 3% (79) 52% (329) 633PID/Gender: DemMen 5% (53) 4% (49) 6% (22) 5% (6) 20% (69) 39% (37) 346PID/Gender: DemWomen 9% (36) % (42) 7% (26) 3% () 8% (70) 52% (203) 387PID/Gender: Ind Men % (37) 9% (6) 5% (5) % (37) 6% (5) 37% (20) 32PID/Gender: Ind Women 9% (40) 0% (43) 5% (2) 7% (33) 6% (68) 53% (23) 436PID/Gender: Rep Men 3% (46) 6% (56) 9% (32) 6% (22) 2% (42) 45% (59) 357PID/Gender: Rep Women 5% (3) 8% (23) 6% (6) 6% (6) 3% (37) 62% (70) 275Ideo: Liberal (1-3) 2% (87) 5% (06) 7% (5) 7% (52) 6% (5) 42% (294) 705Ideo: Moderate (4) 2% (55) 3% (57) 7% (29) 5% (22) 8% (8) 45% (96) 440Ideo: Conservative (5-7) 9% (6) 2% (8) 5% (33) 6% (4) 4% (92) 55% (373) 68Educ: < College % (64) 3% (82) 6% (82) 7% (06) 5% (22) 48% (703) 459Educ: Bachelors degree 0% (44) 3% (58) 8% (36) 5% (20) 9% (80) 45% (9) 428Educ: Post-grad 7% (6) 4% (34) 6% (4) 4% (9) 5% (36) 53% (26) 235
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Table AV2_12
Table AV2_12: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Wong
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults % (224) 3% (274) 6% (32) 6% (35) 6% (337) 48% (020) 222Income: Under 50k 0% (3) 2% (57) 6% (79) 7% (88) 6% (97) 48% (6) 262Income: 50k-100k % (7) 3% (84) 7% (42) 6% (38) 7% (08) 45% (28) 625Income: 100k+ 9% (22) 4% (33) 5% () 4% (9) 4% (32) 54% (28) 235Ethnicity: White 8% (40) 3% (23) 7% (0) 7% (2) 6% (258) 50% (827) 66Ethnicity: Hispanic 6% (54) 7% (58) 7% (25) 8% (28) 4% (48) 37% (23) 337Ethnicity: Afr. Am. 7% (45) 5% (40) 5% (3) 3% (7) 7% (45) 43% (4) 265Ethnicity: Other 20% (39) 0% (2) 4% (9) 8% (6) 7% (34) 40% (78) 97Relig: Protestant 9% (44) 2% (59) 6% (32) 5% (26) 3% (65) 55% (280) 506Relig: Roman Catholic % (4) 2% (45) 7% (27) 6% (24) 6% (59) 49% (86) 383Relig: Ath./Agn./None % (70) 4% (85) 5% (29) 7% (45) 9% (9) 44% (278) 626Relig: Something Else 3% (50) 5% (56) 7% (25) 6% (24) 8% (69) 4% (58) 383Relig: Jewish 3% (9) 8% (2) 6% (4) 5% (3) 26% (7) 32% (20) 64Relig: Evangelical 0% (54) 4% (75) 7% (38) 5% (29) 2% (63) 52% (278) 538Relig: Non-Evang. Catholics 9% (50) 0% (57) 7% (4) 6% (36) 5% (85) 53% (305) 573Relig: All Christian 9% (04) 2% (32) 7% (78) 6% (65) 3% (48) 52% (583) Relig: All Non-Christian 2% (20) 4% (42) 5% (54) 7% (70) 9% (88) 43% (436) 009Community: Urban 6% (85) 4% (73) 7% (36) 7% (37) 6% (86) 40% (23) 530Community: Suburban 9% (89) 3% (26) 7% (65) 5% (46) 5% (49) 52% (508) 984Community: Rural 8% (50) 2% (75) 5% (3) 9% (52) 7% (02) 49% (298) 608Employ: Private Sector 5% (98) 5% (99) 6% (43) 4% (28) 5% (00) 44% (294) 66Employ: Government 0% (3) 20% (26) 0% (3) 5% (7) 5% (20) 40% (53) 32Employ: Self-Employed 0% (9) 3% (24) 9% (6) 5% (9) 6% (29) 48% (89) 85Employ: Homemaker 8% (4) 4% (25) 3% (5) 5% (9) 23% (4) 47% (84) 77Employ: Student 7% (5) 6% (4) 6% (5) 0% (9) 2% () 40% (36) 90Employ: Retired 5% (23) 8% (37) 5% (22) 8% (39) 3% (59) 6% (282) 46Employ: Unemployed 2% (28) 2% (30) 4% (0) 9% (23) 7% (40) 46% (0) 24Employ: Other 7% (3) % (9) % (9) 8% (3) 2% (37) 42% (73) 74Military HH: Yes % (4) 3% (49) 7% (25) 6% (22) 6% (6) 48% (85) 383Military HH: No % (83) 3% (225) 6% (07) 7% (3) 6% (277) 48% (835) 739
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Table AV2_12: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Wong
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults % (224) 3% (274) 6% (32) 6% (35) 6% (337) 48% (020) 222RD/WT: Right Direction 9% (74) 3% (09) 8% (63) 8% (66) 5% (26) 47% (389) 827RD/WT: Wrong Track 2% (50) 3% (65) 5% (69) 5% (70) 6% (2) 49% (630) 295Trump Job Approve 8% (70) 3% (08) 7% (60) 8% (65) 4% (22) 50% (42) 845Trump Job Disapprove 2% (42) 3% (5) 6% (69) 6% (66) 7% (95) 46% (539) 62Trump Job Strongly Approve 9% (36) 5% (59) 7% (29) 8% (33) 5% (58) 46% (84) 400Trump Job Somewhat Approve 8% (34) % (49) 7% (3) 7% (32) 4% (64) 53% (237) 446Trump Job Somewhat Disapprove 2% (34) 5% (45) 8% (23) 5% (5) 5% (45) 45% (3) 293Trump Job Strongly Disapprove 2% (08) 2% (06) 5% (46) 6% (5) 7% (5) 47% (407) 870#1 Issue: Economy % (69) 6% (05) 6% (39) 5% (3) 8% (4) 44% (28) 639#1 Issue: Security 9% (37) 9% (40) 5% (22) 7% (3) 4% (59) 55% (234) 423#1 Issue: Health Care 3% (39) % (34) 8% (24) 4% (3) 6% (49) 47% (40) 300#1 Issue: Medicare / Social Security 7% (2) 2% (36) 5% (4) 6% (7) 2% (34) 58% (69) 290#1 Issue: Women’s Issues % (2) 0% (0) 6% (6) 6% (6) 22% (23) 46% (48) 05#1 Issue: Education 9% (35) 2% (22) 7% (3) 6% () 6% (29) 4% (76) 85#1 Issue: Energy 2% (0) 5% (2) 7% (6) 8% (7) 20% (6) 37% (29) 79#1 Issue: Other 2% (2) 5% (5) 8% (8) 9% (9) 4% (4) 42% (43) 02016 Vote: Democrat Hillary Clinton 4% (97) 2% (80) 6% (44) 4% (26) 9% (34) 45% (33) 6942016 Vote: Republican Donald Trump 7% (48) 3% (88) 6% (40) 6% (44) 5% (03) 53% (358) 682016 Vote: Someone else % (22) 5% (29) 4% (8) 6% (2) 7% (32) 47% (90) 932012 Vote: Barack Obama 3% (0) 2% (04) 7% (58) 4% (33) 8% (57) 46% (39) 8522012 Vote: Mitt Romney 6% (3) 2% (60) 4% (2) 7% (34) 4% (70) 58% (295) 52012 Vote: Other 7% (7) 7% (6) 6% (6) 6% (6) 20% (20) 54% (53) 992012 Vote: Didn’t Vote 2% (76) 6% (04) 7% (45) 9% (62) 3% (88) 43% (280) 6554-Region: Northeast % (40) 2% (44) 7% (26) 9% (34) 6% (63) 46% (73) 3804-Region: Midwest 9% (4) 2% (55) 7% (33) 3% (4) 6% (73) 52% (230) 4464-Region: South 0% (8) 4% () 6% (50) 8% (6) 5% (9) 47% (373) 7954-Region: West 2% (62) 3% (64) 5% (24) 5% (26) 6% (82) 49% (244) 502Favorable of Trump 0% (82) 2% (02) 6% (55) 8% (66) 4% (20) 5% (435) 860Unfavorable of Trump % (3) 4% (60) 6% (66) 5% (62) 8% (205) 46% (529) 52
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Table AV2_12
Table AV2_12: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Wong
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults % (224) 3% (274) 6% (32) 6% (35) 6% (337) 48% (020) 222Very Favorable of Trump 0% (44) 3% (59) 9% (39) 8% (36) 2% (56) 48% (25) 448Somewhat Favorable of Trump 9% (38) 0% (42) 4% (6) 7% (30) 6% (64) 53% (220) 42Somewhat Unfavorable of Trump 0% (20) 5% (32) 8% (7) 6% (2) 8% (37) 43% (89) 207Very Unfavorable of Trump 2% () 4% (28) 5% (49) 5% (50) 8% (68) 46% (440) 946Comic Book Fan: Yes 20% (47) 8% (32) 7% (53) 7% (48) 8% (28) 30% (24) 722Comic Book Fan: No 5% (62) 0% (22) 6% (65) 7% (77) 4% (68) 58% (674) 67Comic Book Fan: Don’t Know / No Opinion 7% (5) 9% (20) 6% (4) 4% (0) 8% (4) 57% (32) 233Superhero movie fan: Yes 7% (99) 9% (225) 7% (82) 5% (65) 7% (203) 35% (43) 86Superhero movie fan: No 3% (2) 5% (39) 5% (4) 7% (58) 4% (06) 66% (52) 776Superhero movie fan: Don’t Know / No Opinion 3% (5) 6% (0) 6% (9) 8% (3) 8% (28) 59% (95) 60Saw superhero movie/past year: Yes 8% (7) 20% (90) 8% (76) 6% (54) 8% (66) 30% (287) 944Saw superhero movie/past year: No 4% (49) 7% (82) 5% (53) 6% (7) 4% (6) 63% (703) 8Saw superhero movie/past year: DK/NO 7% (4) 3% (2) 5% (3) 8% () 7% (0) 49% (30) 60Avengers: Very familiar 23% (67) 20% (48) 9% (67) 7% (5) 7% (22) 25% (83) 738Avengers: Somewhat familiar 6% (4) 4% (93) 5% (33) 5% (34) 8% (2) 52% (353) 675Avengers: Not too familiar 2% (6) 6% (8) 5% (5) 5% (7) 4% (45) 68% (26) 37Avengers: Not at all familiar % (4) 4% (2) 4% (2) 9% (30) 0% (3) 72% (229) 39Avengers: Don’t Know / No Opinion 7% (5) 4% (3) 7% (5) 5% (3) 24% (8) 53% (39) 73Watch In tity War: Very likely 24% (69) 2% (46) 9% (60) 6% (44) 7% (8) 23% (60) 696Watch In tity War: Somewhat likely 7% (3) 7% (79) 5% (2) 5% (25) 7% (80) 50% (232) 469Watch In tity War: Not too likely 3% () 0% (3) 8% (26) 7% (22) 7% (56) 55% (75) 32Watch In tity War: Not at all likely 2% (9) 2% (3) 3% (8) 7% (40) 2% (68) 73% (393) 540Watch In tity War: DK/NO 4% (4) 5% (4) 7% (7) 5% (4) 7% (6) 63% (60) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV2_13: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Valkyrie
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 5% (323) 5% (328) 6% (27) 6% (22) 7% (37) 40% (85) 222Gender: Male 8% (84) 7% (78) 7% (74) 7% (70) 7% (73) 34% (345) 024Gender: Female 3% (39) 4% (5) 5% (53) 5% (52) 8% (98) 46% (506) 098Age: 18-29 2% (92) 7% (76) 7% (32) 6% (29) 6% (72) 33% (46) 447Age: 30-44 20% (04) 7% (9) 6% (34) 4% (22) 8% (94) 35% (85) 530Age: 45-54 5% (49) 20% (66) 8% (26) 5% (6) 3% (44) 39% (3) 332Age: 55-64 2% (47) 6% (63) 6% (23) 6% (24) 9% (73) 4% (62) 392Age: 65+ 7% (3) 8% (32) 3% (2) 7% (30) 2% (88) 54% (227) 42Generation Z: 18-21 9% (27) 3% (7) 6% (9) 0% (4) 20% (28) 3% (43) 38Millennial: Age 22-37 2% (26) 8% () 8% (47) 4% (27) 5% (93) 34% (207) 62Generation X: Age 38-53 6% (85) 9% (00) 7% (34) 5% (24) 6% (8) 37% (94) 59Boomers: Age 54-72 0% (75) 3% (96) 5% (35) 6% (46) 20% (49) 46% (344) 746PID: Dem (no lean) 8% (33) 5% (07) 7% (48) 4% (3) 7% (27) 39% (287) 733PID: Ind (no lean) 4% (07) 7% (30) 5% (35) 7% (53) 20% (53) 37% (278) 757PID: Rep (no lean) 3% (83) 4% (9) 7% (44) 6% (38) 4% (9) 45% (286) 633PID/Gender: DemMen 20% (70) 6% (56) 9% (3) 4% (5) 7% (58) 34% (6) 346PID/Gender: DemWomen 6% (63) 3% (5) 4% (7) 4% (6) 8% (69) 44% (70) 387PID/Gender: Ind Men 8% (57) 20% (64) 4% (4) 0% (32) 2% (69) 26% (84) 32PID/Gender: Ind Women % (50) 5% (66) 5% (2) 5% (2) 9% (84) 45% (94) 436PID/Gender: Rep Men 6% (57) 6% (57) 8% (29) 7% (23) 3% (46) 40% (45) 357PID/Gender: Rep Women 9% (26) 2% (33) 5% (5) 5% (5) 6% (45) 5% (4) 275Ideo: Liberal (1-3) 9% (3) 8% (26) 7% (48) 7% (50) 4% (96) 36% (254) 705Ideo: Moderate (4) 8% (8) 5% (67) 7% (30) 5% (23) 2% (9) 34% (50) 440Ideo: Conservative (5-7) 2% (82) 4% (96) 6% (38) 4% (29) 8% (20) 46% (36) 68Educ: < College 5% (222) 5% (222) 6% (86) 6% (90) 8% (257) 40% (58) 459Educ: Bachelors degree 7% (7) 7% (73) 7% (29) 5% (2) 7% (7) 38% (63) 428Educ: Post-grad 2% (29) 4% (33) 5% (2) 4% (0) 8% (43) 45% (07) 235
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Table AV2_13
Table AV2_13: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Valkyrie
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 5% (323) 5% (328) 6% (27) 6% (22) 7% (37) 40% (85) 222Income: Under 50k 5% (89) 5% (94) 6% (74) 6% (70) 7% (28) 4% (57) 262Income: 50k-100k 6% (02) 5% (94) 7% (42) 6% (39) 9% (9) 37% (229) 625Income: 100k+ 4% (32) 7% (40) 5% () 6% (3) 4% (34) 45% (05) 235Ethnicity: White 3% (223) 5% (253) 6% (98) 6% (03) 8% (300) 4% (683) 66Ethnicity: Hispanic 2% (70) 9% (63) 3% (43) 7% (22) 5% (50) 26% (89) 337Ethnicity: Afr. Am. 23% (6) 8% (47) 3% (8) 3% (9) 6% (4) 37% (98) 265Ethnicity: Other 9% (38) 4% (28) 0% (20) 5% () 5% (29) 36% (70) 97Relig: Protestant 4% (73) 3% (67) 6% (30) 5% (26) 6% (80) 46% (23) 506Relig: Roman Catholic 6% (63) 3% (5) 8% (29) 5% (20) 9% (7) 39% (50) 383Relig: Ath./Agn./None 6% (99) 6% (0) 6% (35) 7% (44) 8% () 38% (235) 626Relig: Something Else 4% (54) 7% (63) 6% (2) 6% (25) 9% (72) 38% (47) 383Relig: Jewish 5% (9) % (7) 6% (4) 2% (8) 26% (7) 30% (20) 64Relig: Evangelical 7% (90) 7% (94) 6% (30) 4% (23) 7% (89) 39% (22) 538Relig: Non-Evang. Catholics 4% (79) 2% (70) 7% (40) 5% (30) 7% (98) 45% (255) 573Relig: All Christian 5% (69) 5% (64) 6% (70) 5% (53) 7% (88) 42% (467) Relig: All Non-Christian 5% (53) 6% (65) 6% (57) 7% (69) 8% (83) 38% (383) 009Community: Urban 8% (96) 7% (88) 7% (35) 6% (30) 7% (89) 36% (92) 530Community: Suburban 5% (47) 5% (49) 6% (58) 4% (42) 7% (72) 42% (46) 984Community: Rural 3% (8) 5% (9) 6% (34) 8% (49) 8% (0) 40% (243) 608Employ: Private Sector 20% (32) 7% (2) 6% (40) 5% (33) 4% (95) 38% (250) 66Employ: Government 8% (24) 9% (25) 7% (9) % (5) 3% (7) 32% (42) 32Employ: Self-Employed 7% (32) 6% (29) 8% (5) 4% (7) 20% (37) 35% (66) 85Employ: Homemaker 3% (24) 22% (40) 3% (5) 3% (5) 23% (40) 36% (63) 77Employ: Student 23% (2) 6% (5) 7% (7) 6% (5) 4% (3) 33% (30) 90Employ: Retired 8% (39) 0% (45) 3% (6) 6% (30) 20% (94) 52% (238) 46Employ: Unemployed % (26) 6% (38) 7% (6) 7% (6) 20% (48) 40% (97) 24Employ: Other 5% (26) 4% (25) % (9) 7% (2) 6% (28) 37% (65) 74Military HH: Yes 6% (62) 5% (59) 7% (27) 7% (26) 9% (7) 36% (37) 383Military HH: No 5% (26) 5% (270) 6% (99) 6% (97) 7% (300) 4% (74) 739
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Table AV2_13: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Valkyrie
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 5% (323) 5% (328) 6% (27) 6% (22) 7% (37) 40% (85) 222RD/WT: Right Direction 4% (3) 6% (3) 6% (50) 7% (57) 7% (4) 4% (336) 827RD/WT: Wrong Track 6% (20) 5% (97) 6% (77) 5% (65) 8% (230) 40% (55) 295Trump Job Approve 4% (9) 5% (26) 6% (5) 7% (57) 8% (52) 40% (340) 845Trump Job Disapprove 6% (90) 5% (77) 6% (72) 5% (6) 7% (98) 40% (464) 62Trump Job Strongly Approve 6% (62) 4% (55) 5% (9) 8% (33) 6% (64) 42% (67) 400Trump Job Somewhat Approve 3% (57) 6% (7) 7% (32) 6% (25) 20% (88) 39% (73) 446Trump Job Somewhat Disapprove 4% (42) 9% (55) 0% (28) 5% (3) 7% (49) 36% (06) 293Trump Job Strongly Disapprove 7% (49) 4% (22) 5% (43) 6% (48) 7% (49) 4% (359) 870#1 Issue: Economy 5% (93) 8% (5) 6% (38) 5% (30) 9% (22) 38% (24) 639#1 Issue: Security 4% (6) % (47) 4% (9) 8% (32) 8% (78) 44% (87) 423#1 Issue: Health Care 7% (52) 6% (49) 6% (8) 4% (3) 8% (55) 38% (3) 300#1 Issue: Medicare / Social Security 2% (36) 6% (47) 4% (2) 3% (0) 6% (45) 48% (40) 290#1 Issue: Women’s Issues 8% (9) 4% (4) 3% (4) 9% (9) 7% (8) 38% (40) 05#1 Issue: Education 25% (46) 6% (29) 9% (6) 2% (4) 3% (24) 36% (66) 85#1 Issue: Energy 3% (0) 20% (5) % (9) 0% (8) 23% (8) 24% (9) 79#1 Issue: Other 6% (6) % () % () 5% (5) 2% (2) 45% (45) 02016 Vote: Democrat Hillary Clinton 9% (30) 5% (03) 5% (35) 5% (32) 7% (20) 39% (273) 6942016 Vote: Republican Donald Trump 2% (79) 5% (0) 5% (35) 6% (42) 9% (30) 43% (294) 682016 Vote: Someone else 6% (3) 22% (42) 5% (0) 5% (0) 7% (34) 34% (66) 932012 Vote: Barack Obama 8% (49) 7% (44) 6% (49) 4% (35) 6% (39) 39% (336) 8522012 Vote: Mitt Romney 2% (63) % (54) 4% (2) 7% (35) 8% (94) 48% (243) 52012 Vote: Other 2% (2) 8% (8) % () 4% (4) 28% (27) 37% (37) 992012 Vote: Didn’t Vote 5% (98) 7% (2) 8% (54) 7% (47) 7% (09) 36% (235) 6554-Region: Northeast 4% (54) 7% (65) 6% (22) 7% (28) 9% (74) 36% (37) 3804-Region: Midwest 5% (67) 4% (63) 7% (29) 4% (7) 6% (73) 44% (97) 4464-Region: South 6% (29) 5% (9) 5% (44) 7% (56) 7% (35) 39% (34) 7954-Region: West 5% (73) 6% (8) 6% (32) 4% (22) 8% (90) 4% (204) 502Favorable of Trump 3% (3) 5% (28) 6% (49) 7% (58) 8% (54) 42% (358) 860Unfavorable of Trump 7% (98) 6% (8) 6% (69) 5% (56) 8% (203) 39% (446) 52
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Table AV2_13
Table AV2_13: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.Valkyrie
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 5% (323) 5% (328) 6% (27) 6% (22) 7% (37) 40% (85) 222Very Favorable of Trump 4% (65) 4% (62) 5% (24) 9% (40) 7% (77) 40% (8) 448Somewhat Favorable of Trump 2% (48) 6% (66) 6% (25) 5% (9) 9% (77) 43% (77) 42Somewhat Unfavorable of Trump 7% (36) 22% (45) 7% (4) 5% () 9% (40) 30% (6) 207Very Unfavorable of Trump 7% (62) 4% (37) 6% (55) 5% (45) 7% (62) 4% (385) 946Comic Book Fan: Yes 24% (72) 23% (65) 7% (5) 7% (49) 5% (0) 24% (74) 722Comic Book Fan: No % (25) % (29) 5% (58) 6% (64) 8% (2) 50% (580) 67Comic Book Fan: Don’t Know / No Opinion % (26) 5% (35) 8% (8) 4% (9) 2% (49) 42% (97) 233Superhero movie fan: Yes 24% (279) 22% (256) 7% (77) 5% (57) 7% (96) 27% (320) 86Superhero movie fan: No 5% (35) 7% (55) 5% (40) 7% (57) 7% (35) 59% (454) 776Superhero movie fan: Don’t Know / No Opinion 6% (9) % (7) 6% (0) 5% (8) 25% (40) 48% (77) 60Saw superhero movie/past year: Yes 25% (239) 22% (2) 8% (79) 4% (42) 6% (53) 23% (29) 944Saw superhero movie/past year: No 7% (77) 0% (3) 4% (43) 6% (7) 8% (206) 54% (609) 8Saw superhero movie/past year: DK/NO 3% (8) 8% (5) 8% (5) 4% (9) 9% (2) 38% (23) 60Avengers: Very familiar 29% (2) 22% (60) 9% (70) 6% (45) 5% (0) 9% (42) 738Avengers: Somewhat familiar 2% (79) 9% (3) 5% (3) 4% (28) 20% (36) 40% (270) 675Avengers: Not too familiar 4% (4) 7% (22) 3% () 6% (8) 9% (62) 60% (9) 37Avengers: Not at all familiar 3% (9) 4% (3) 3% (0) 8% (27) 4% (45) 67% (25) 39Avengers: Don’t Know / No Opinion 4% (0) 3% (2) 7% (5) 6% (4) 24% (8) 45% (33) 73Watch In tity War: Very likely 3% (23) 22% (56) 9% (59) 6% (39) 4% (99) 9% (30) 696Watch In tity War: Somewhat likely 4% (67) 22% (04) 6% (26) 5% (22) 9% (88) 35% (62) 469Watch In tity War: Not too likely 6% (9) 6% (50) 6% (8) 6% (20) 23% (74) 43% (39) 32Watch In tity War: Not at all likely 3% (6) 3% (4) 3% (7) 7% (37) 7% (9) 67% (365) 540Watch In tity War: DK/NO 8% (8) 4% (3) 6% (6) 5% (5) 9% (9) 57% (55) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV2_14: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.The Wasp
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 3% (282) 5% (30) 5% (06) 5% () 6% (339) 46% (973) 222Gender: Male 7% (69) 7% (73) 6% (66) 6% (66) 5% (5) 39% (399) 024Gender: Female 0% (3) 2% (37) 4% (40) 4% (45) 7% (89) 52% (574) 098Age: 18-29 6% (7) 7% (77) 5% (23) 8% (34) 5% (67) 39% (75) 447Age: 30-44 6% (86) 8% (97) 6% (32) 3% (5) 8% (95) 39% (205) 530Age: 45-54 6% (52) 4% (46) 6% (2) 5% (7) 6% (52) 43% (44) 332Age: 55-64 0% (37) 5% (59) 5% (9) 4% (5) 6% (63) 5% (99) 392Age: 65+ 9% (36) 7% (3) 3% () 7% (29) 5% (62) 60% (25) 42Generation Z: 18-21 6% (22) % (5) 4% (6) 9% (3) 9% (26) 4% (56) 38Millennial: Age 22-37 7% (04) 20% (2) 6% (35) 5% (30) 5% (9) 38% (230) 62Generation X: Age 38-53 5% (76) 5% (80) 6% (30) 5% (24) 7% (90) 42% (29) 59Boomers: Age 54-72 0% (7) 2% (90) 4% (33) 5% (35) 6% (9) 53% (399) 746PID: Dem (no lean) 5% (2) 5% (07) 7% (49) 4% (30) 6% (9) 43% (35) 733PID: Ind (no lean) 2% (90) 6% (2) 3% (22) 7% (5) 7% (32) 45% (34) 757PID: Rep (no lean) 3% (80) 3% (82) 5% (34) 5% (3) 4% (89) 50% (37) 633PID/Gender: DemMen 8% (63) 6% (56) 0% (33) 4% (3) 6% (55) 36% (26) 346PID/Gender: DemWomen 3% (49) 3% (5) 4% (6) 4% (7) 7% (64) 49% (89) 387PID/Gender: Ind Men 5% (47) 20% (65) 3% (9) 0% (32) 6% (52) 36% (7) 32PID/Gender: Ind Women 0% (44) 3% (56) 3% (4) 4% (9) 8% (79) 5% (224) 436PID/Gender: Rep Men 7% (60) 5% (52) 7% (24) 6% (22) 2% (43) 44% (56) 357PID/Gender: Rep Women 7% (20) % (30) 4% (0) 3% (9) 6% (45) 58% (60) 275Ideo: Liberal (1-3) 8% (27) 6% (6) 7% (49) 6% (40) 5% (05) 38% (268) 705Ideo: Moderate (4) 4% (6) 3% (55) 7% (29) 5% (23) 9% (85) 42% (86) 440Ideo: Conservative (5-7) 0% (68) 5% (0) 3% (22) 5% (36) 4% (94) 53% (360) 68Educ: < College 4% (20) 4% (207) 5% (70) 6% (8) 7% (242) 45% (657) 459Educ: Bachelors degree 4% (59) 6% (70) 5% (23) 5% (23) 4% (62) 45% (9) 428Educ: Post-grad 9% (22) 4% (33) 5% (2) 3% (7) 5% (35) 53% (26) 235
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Table AV2_14
Table AV2_14: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.The Wasp
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 3% (282) 5% (30) 5% (06) 5% () 6% (339) 46% (973) 222Income: Under 50k 3% (59) 5% (90) 5% (64) 5% (68) 6% (200) 46% (58) 262Income: 50k-100k 5% (9) 3% (84) 6% (36) 6% (36) 7% (06) 43% (272) 625Income: 100k+ 4% (33) 5% (36) 2% (6) 3% (6) 4% (33) 5% (2) 235Ethnicity: White 2% (20) 5% (244) 5% (76) 5% (84) 6% (265) 48% (79) 66Ethnicity: Hispanic 2% (72) 7% (58) 8% (28) 4% (3) 7% (57) 32% (08) 337Ethnicity: Afr. Am. 7% (44) 5% (4) 5% (3) 5% (4) 5% (40) 43% (3) 265Ethnicity: Other 9% (38) 3% (26) 8% (6) 7% (3) 7% (34) 35% (69) 97Relig: Protestant 2% (60) 5% (74) 4% (20) 5% (24) 2% (6) 53% (267) 506Relig: Roman Catholic 2% (47) % (43) 7% (27) 5% (20) 8% (67) 47% (79) 383Relig: Ath./Agn./None 3% (82) 4% (90) 5% (3) 6% (40) 8% () 43% (272) 626Relig: Something Else 5% (59) 8% (67) 5% (20) 4% (5) 6% (62) 42% (60) 383Relig: Jewish 8% (2) 0% (6) 8% (5) 7% (4) 20% (3) 37% (24) 64Relig: Evangelical 5% (82) 6% (88) 4% (9) 5% (28) 4% (77) 45% (244) 538Relig: Non-Evang. Catholics 0% (59) % (65) 6% (36) 5% (27) 6% (89) 52% (296) 573Relig: All Christian 3% (4) 4% (53) 5% (55) 5% (56) 5% (66) 49% (540) Relig: All Non-Christian 4% (4) 6% (58) 5% (5) 5% (55) 7% (73) 43% (432) 009Community: Urban 9% (02) 4% (74) 5% (27) 6% (32) 6% (86) 40% (20) 530Community: Suburban 3% (27) 4% (33) 5% (52) 4% (42) 6% (62) 48% (468) 984Community: Rural 9% (54) 7% (03) 4% (27) 6% (37) 5% (92) 49% (295) 608Employ: Private Sector 8% (2) 6% (04) 5% (3) 5% (3) 5% (96) 42% (279) 66Employ: Government 8% (23) 20% (27) 9% (2) 5% (7) 3% (7) 35% (47) 32Employ: Self-Employed 6% (29) 6% (29) 6% (0) 3% (6) 5% (27) 45% (83) 85Employ: Homemaker 9% (5) 8% (3) 3% (5) 4% (6) 2% (37) 46% (82) 77Employ: Student 6% (5) 20% (8) 5% (4) 5% (5) % (0) 43% (39) 90Employ: Retired 9% (4) 8% (39) 3% (5) 6% (30) 6% (72) 57% (265) 46Employ: Unemployed 9% (2) 5% (37) 6% (4) 6% (4) 2% (5) 43% (04) 24Employ: Other 0% (8) 5% (25) 9% (5) 7% (3) 7% (29) 42% (74) 74Military HH: Yes 5% (56) 6% (6) 3% (3) 5% (20) 7% (63) 44% (69) 383Military HH: No 3% (226) 4% (249) 5% (93) 5% (9) 6% (276) 46% (804) 739
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Table AV2_14: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.The Wasp
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 3% (282) 5% (30) 5% (06) 5% () 6% (339) 46% (973) 222RD/WT: Right Direction 3% (05) 5% (24) 5% (43) 7% (56) 5% (23) 45% (376) 827RD/WT: Wrong Track 4% (78) 4% (86) 5% (63) 4% (55) 7% (26) 46% (597) 295Trump Job Approve 2% (04) 4% (9) 5% (4) 5% (45) 6% (33) 48% (404) 845Trump Job Disapprove 4% (63) 5% (76) 5% (62) 5% (62) 6% (86) 44% (54) 62Trump Job Strongly Approve 2% (48) 4% (57) 5% (9) 6% (24) 7% (67) 46% (85) 400Trump Job Somewhat Approve 3% (57) 4% (62) 5% (2) 5% (2) 5% (66) 49% (29) 446Trump Job Somewhat Disapprove 3% (39) 8% (52) 5% (4) 5% (3) 6% (46) 44% (28) 293Trump Job Strongly Disapprove 4% (24) 4% (25) 5% (48) 6% (48) 6% (40) 44% (385) 870#1 Issue: Economy 4% (87) 5% (98) 6% (37) 4% (24) 8% (8) 43% (275) 639#1 Issue: Security % (46) 2% (5) 3% (2) 9% (36) 5% (63) 5% (25) 423#1 Issue: Health Care 6% (46) 7% (50) 4% (3) 4% () 5% (45) 45% (34) 300#1 Issue: Medicare / Social Security 0% (30) 3% (37) 4% (2) 5% (4) 3% (38) 55% (59) 290#1 Issue: Women’s Issues 5% (6) 6% (7) 9% (9) 7% (8) 2% (2) 40% (42) 05#1 Issue: Education 9% (36) 7% (32) 5% (9) 3% (6) 4% (26) 4% (76) 85#1 Issue: Energy 4% () 5% (2) 6% (5) 6% (5) 24% (9) 35% (27) 79#1 Issue: Other 9% (9) 2% (2) 9% (9) 7% (7) 9% (9) 44% (44) 02016 Vote: Democrat Hillary Clinton 4% (99) 6% (09) 6% (40) 5% (33) 6% (09) 44% (305) 6942016 Vote: Republican Donald Trump 2% (79) 3% (85) 4% (30) 6% (4) 7% (3) 49% (332) 682016 Vote: Someone else 4% (27) 7% (33) 2% (4) 7% (3) 9% (37) 4% (80) 932012 Vote: Barack Obama 4% (23) 6% (35) 6% (50) 4% (38) 5% (3) 44% (375) 8522012 Vote: Mitt Romney 0% (53) 2% (6) 3% (6) 6% (30) 5% (76) 54% (274) 52012 Vote: Other 9% (9) 8% (8) 2% (2) 7% (7) 30% (29) 45% (44) 992012 Vote: Didn’t Vote 5% (97) 6% (06) 6% (36) 5% (36) 5% (0) 43% (280) 6554-Region: Northeast 3% (48) 4% (53) 4% (4) 6% (24) 2% (80) 42% (6) 3804-Region: Midwest 0% (44) 6% (69) 5% (20) 5% (22) 4% (63) 5% (227) 4464-Region: South 3% (07) 5% (8) 6% (45) 5% (42) 4% (5) 46% (368) 7954-Region: West 7% (84) 4% (69) 5% (27) 5% (23) 6% (8) 43% (27) 502Favorable of Trump 2% (07) 4% (9) 4% (38) 6% (52) 6% (37) 47% (408) 860Unfavorable of Trump 4% (57) 6% (8) 5% (6) 4% (50) 7% (9) 45% (53) 52
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Table AV2_14
Table AV2_14: Please indicate whether you have a favorable or unfavorable impression of each of the following characters.The Wasp
DemographicVery
favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Heard of, NoOpinion
HaventHeard of Total N
Adults 3% (282) 5% (30) 5% (06) 5% () 6% (339) 46% (973) 222Very Favorable of Trump % (52) 4% (64) 5% (25) 8% (35) 4% (64) 47% (209) 448Somewhat Favorable of Trump 4% (56) 3% (54) 3% (3) 4% (6) 8% (73) 48% (99) 42Somewhat Unfavorable of Trump % (23) 7% (34) 5% (0) 6% (2) 7% (35) 45% (92) 207Very Unfavorable of Trump 4% (33) 5% (46) 5% (5) 4% (38) 7% (56) 44% (42) 946Comic Book Fan: Yes 23% (67) 2% (5) 5% (38) 6% (45) 7% (2) 28% (20) 722Comic Book Fan: No 8% (94) % (30) 4% (50) 5% (59) 5% (76) 56% (658) 67Comic Book Fan: Don’t Know / No Opinion 9% (22) 3% (29) 8% (8) 3% (7) 8% (43) 49% (5) 233Superhero movie fan: Yes 20% (240) 2% (246) 5% (63) 4% (53) 7% (97) 33% (386) 86Superhero movie fan: No 4% (33) 6% (50) 4% (27) 6% (49) 5% (4) 65% (502) 776Superhero movie fan: Don’t Know / No Opinion 6% (9) 9% (4) 0% (5) 6% (9) 8% (28) 53% (84) 60Saw superhero movie/past year: Yes 2% (20) 22% (205) 7% (62) 5% (44) 7% (60) 29% (272) 944Saw superhero movie/past year: No 7% (74) 9% (03) 3% (36) 6% (65) 5% (67) 60% (673) 8Saw superhero movie/past year: DK/NO 2% (7) 4% (3) 3% (8) 3% (2) 20% (2) 47% (28) 60Avengers: Very familiar 24% (75) 23% (7) 6% (46) 5% (39) 8% (33) 24% (74) 738Avengers: Somewhat familiar 3% (85) 4% (96) 5% (3) 4% (28) 6% (08) 48% (326) 675Avengers: Not too familiar 3% (9) 8% (26) 4% (2) 4% () 7% (54) 65% (205) 37Avengers: Not at all familiar 2% (7) 5% (4) 3% (9) 9% (28) 9% (29) 72% (23) 39Avengers: Don’t Know / No Opinion 8% (6) 4% (3) % (8) 6% (4) 20% (5) 5% (37) 73Watch In tity War: Very likely 27% (88) 23% (60) 7% (47) 5% (33) 6% (5) 22% (54) 696Watch In tity War: Somewhat likely 2% (57) 9% (9) 4% (8) 4% (7) 7% (79) 44% (206) 469Watch In tity War: Not too likely 7% (24) 2% (39) 6% (8) 7% (22) 9% (62) 48% (55) 32Watch In tity War: Not at all likely 2% (0) 3% (7) 3% (4) 6% (33) 2% (66) 74% (40) 540Watch In tity War: DK/NO 5% (5) 3% (3) 9% (9) 6% (5) 8% (7) 59% (57) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_1: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?White people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 2% (265) 6% (333) 38% (85) 33% (709) 222Gender: Male 7% (73) 5% (53) 39% (399) 29% (299) 024Gender: Female 8% (92) 6% (8) 38% (46) 37% (409) 098Age: 18-29 5% (68) 23% (02) 38% (69) 24% (09) 447Age: 30-44 3% (7) 9% (02) 39% (206) 28% (50) 530Age: 45-54 9% (3) 3% (44) 43% (42) 35% (5) 332Age: 55-64 2% (46) % (44) 4% (59) 37% (43) 392Age: 65+ 2% (49) 0% (4) 33% (39) 45% (9) 42Generation Z: 18-21 9% (26) 28% (38) 3% (42) 23% (32) 38Millennial: Age 22-37 4% (83) 20% (24) 39% (239) 27% (66) 62Generation X: Age 38-53 % (55) 6% (8) 43% (222) 3% (6) 59Boomers: Age 54-72 2% (88) % (80) 37% (275) 4% (303) 746PID: Dem (no lean) % (83) 25% (86) 39% (287) 24% (77) 733PID: Ind (no lean) 0% (76) 2% (94) 36% (270) 42% (36) 757PID: Rep (no lean) 7% (05) 8% (54) 4% (258) 34% (26) 633PID/Gender: DemMen 3% (46) 2% (74) 4% (42) 24% (84) 346PID/Gender: DemWomen 0% (38) 29% (2) 37% (45) 24% (93) 387PID/Gender: Ind Men 4% (45) 2% (38) 37% (8) 37% (20) 32PID/Gender: Ind Women 7% (3) 3% (56) 35% (52) 45% (96) 436PID/Gender: Rep Men 23% (82) % (4) 39% (39) 27% (96) 357PID/Gender: Rep Women 8% (23) 5% (3) 43% (9) 44% (20) 275Ideo: Liberal (1-3) 4% (0) 28% (96) 35% (246) 23% (62) 705Ideo: Moderate (4) 3% (56) 2% (52) 44% (93) 32% (40) 440Ideo: Conservative (5-7) 3% (87) 8% (53) 4% (28) 38% (259) 68Educ: < College 3% (94) 3% (96) 39% (573) 34% (495) 459Educ: Bachelors degree 0% (42) 20% (85) 37% (57) 34% (44) 428Educ: Post-grad 2% (29) 22% (52) 36% (85) 30% (70) 235
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Table AV3_1
Table AV3_1: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?White people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 2% (265) 6% (333) 38% (85) 33% (709) 222Income: Under 50k 2% (55) 5% (93) 39% (492) 33% (422) 262Income: 50k-100k 3% (84) 5% (97) 4% (254) 3% (9) 625Income: 100k+ % (26) 9% (44) 29% (69) 4% (96) 235Ethnicity: White 2% (205) 4% (226) 38% (630) 36% (599) 66Ethnicity: Hispanic 8% (6) 25% (84) 34% (4) 23% (78) 337Ethnicity: Afr. Am. 4% (36) 28% (73) 39% (04) 9% (5) 265Ethnicity: Other 2% (23) 7% (34) 42% (82) 29% (58) 97Relig: Protestant 3% (67) 5% (74) 37% (89) 35% (77) 506Relig: Roman Catholic 5% (56) 3% (5) 38% (44) 35% (32) 383Relig: Ath./Agn./None 9% (55) 8% () 38% (236) 36% (224) 626Relig: Something Else 3% (49) 7% (66) 40% (52) 30% (6) 383Relig: Jewish 9% (2) 27% (7) 24% (5) 30% (9) 64Relig: Evangelical 7% (90) 4% (74) 38% (206) 3% (68) 538Relig: Non-Evang. Catholics 2% (70) 4% (8) 39% (222) 35% (200) 573Relig: All Christian 4% (60) 4% (56) 38% (427) 33% (368) Relig: All Non-Christian 0% (04) 8% (77) 38% (388) 34% (340) 009Community: Urban 6% (83) 22% (6) 35% (83) 28% (49) 530Community: Suburban % (06) 6% (57) 4% (40) 33% (32) 984Community: Rural 3% (76) 0% (6) 38% (23) 39% (240) 608Employ: Private Sector 5% (98) 8% (22) 36% (24) 30% (200) 66Employ: Government 20% (27) 25% (32) 36% (47) 9% (26) 32Employ: Self-Employed 3% (24) 5% (28) 45% (82) 28% (5) 85Employ: Homemaker % (9) 0% (8) 36% (64) 43% (76) 77Employ: Student 9% (8) 33% (30) 39% (36) 9% (7) 90Employ: Retired 9% (40) 0% (46) 40% (83) 42% (92) 46Employ: Unemployed 0% (24) 6% (39) 43% (03) 3% (75) 24Employ: Other 4% (25) % (8) 34% (60) 4% (7) 74Military HH: Yes 7% (64) 3% (49) 39% (48) 32% (2) 383Military HH: No 2% (20) 6% (285) 38% (667) 34% (587) 739
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Table AV3_1: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?White people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 2% (265) 6% (333) 38% (85) 33% (709) 222RD/WT: Right Direction 6% (29) 7% (59) 38% (36) 39% (324) 827RD/WT: Wrong Track 0% (36) 2% (275) 39% (500) 30% (385) 295Trump Job Approve 4% (8) 7% (57) 42% (354) 37% (37) 845Trump Job Disapprove % (33) 23% (268) 37% (433) 28% (328) 62Trump Job Strongly Approve 8% (7) 7% (28) 40% (58) 36% (42) 400Trump Job Somewhat Approve 0% (46) 7% (29) 44% (96) 39% (74) 446Trump Job Somewhat Disapprove 0% (28) 5% (43) 44% (29) 3% (92) 293Trump Job Strongly Disapprove 2% (05) 26% (225) 35% (304) 27% (236) 870#1 Issue: Economy 0% (67) 4% (92) 42% (267) 33% (23) 639#1 Issue: Security 5% (64) 0% (4) 38% (63) 37% (55) 423#1 Issue: Health Care 2% (37) 9% (57) 36% (07) 33% (98) 300#1 Issue: Medicare / Social Security 2% (35) % (32) 40% (8) 37% (06) 290#1 Issue: Women’s Issues 3% (4) 37% (39) 34% (35) 5% (6) 05#1 Issue: Education 2% (22) 20% (37) 33% (6) 35% (65) 85#1 Issue: Energy 0% (8) 27% (2) 4% (32) 22% (7) 79#1 Issue: Other 7% (7) 4% (4) 32% (32) 37% (38) 02016 Vote: Democrat Hillary Clinton 0% (69) 26% (8) 36% (249) 28% (95) 6942016 Vote: Republican Donald Trump 5% (03) 7% (46) 42% (287) 36% (245) 682016 Vote: Someone else 9% (8) 3% (25) 40% (78) 37% (72) 932012 Vote: Barack Obama 0% (84) 22% (9) 38% (328) 29% (250) 8522012 Vote: Mitt Romney 3% (67) 6% (29) 42% (25) 39% (99) 52012 Vote: Other 9% (9) 0% (0) 40% (39) 4% (4) 992012 Vote: Didn’t Vote 6% (03) 6% (03) 36% (233) 33% (27) 6554-Region: Northeast 2% (46) 4% (54) 38% (43) 36% (36) 3804-Region: Midwest 3% (56) 2% (52) 39% (73) 37% (64) 4464-Region: South 2% (97) 7% (33) 4% (328) 30% (237) 7954-Region: West 3% (64) 9% (94) 34% (72) 34% (7) 502Favorable of Trump 6% (42) 7% (60) 4% (350) 36% (308) 860Unfavorable of Trump 0% (6) 23% (265) 38% (438) 29% (333) 52
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Table AV3_1: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?White people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 2% (265) 6% (333) 38% (85) 33% (709) 222Very Favorable of Trump 23% (02) 6% (28) 36% (62) 35% (57) 448Somewhat Favorable of Trump 0% (40) 8% (32) 46% (88) 37% (52) 42Somewhat Unfavorable of Trump 2% (25) % (22) 44% (92) 33% (67) 207Very Unfavorable of Trump 0% (9) 26% (243) 37% (346) 28% (266) 946Comic Book Fan: Yes 9% (34) 20% (42) 46% (33) 6% (6) 722Comic Book Fan: No 9% (07) 4% (63) 36% (49) 4% (478) 67Comic Book Fan: Don’t Know / No Opinion 0% (24) 2% (29) 28% (66) 49% (5) 233Superhero movie fan: Yes 6% (84) 8% (27) 46% (542) 20% (243) 86Superhero movie fan: No 8% (65) 3% (05) 30% (232) 48% (374) 776Superhero movie fan: Don’t Know / No Opinion 9% (5) 7% (2) 26% (4) 58% (92) 60Saw superhero movie/past year: Yes 6% (49) 22% (2) 44% (42) 8% (72) 944Saw superhero movie/past year: No 0% (3) % (8) 35% (387) 45% (500) 8Saw superhero movie/past year: DK/NO 5% (3) 8% (5) 27% (6) 60% (36) 60Avengers: Very familiar 6% (2) 23% (66) 42% (32) 9% (39) 738Avengers: Somewhat familiar 4% (92) 5% (99) 45% (300) 27% (84) 675Avengers: Not too familiar 9% (29) 2% (38) 34% (06) 46% (44) 37Avengers: Not at all familiar 7% (2) 9% (27) 28% (88) 57% (82) 39Avengers: Don’t Know / No Opinion 4% (3) 5% (4) 0% (8) 80% (59) 73Watch In tity War: Very likely 5% (07) 22% (52) 44% (305) 9% (32) 696Watch In tity War: Somewhat likely 4% (65) 6% (75) 50% (234) 20% (95) 469Watch In tity War: Not too likely 6% (52) 2% (39) 36% (4) 36% (6) 32Watch In tity War: Not at all likely 7% (36) % (59) 25% (38) 57% (308) 540Watch In tity War: DK/NO 5% (5) 8% (8) 26% (25) 60% (58) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_4: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Asian people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 28% (598) 7% (38) 27% (564) 39% (822) 222Gender: Male 26% (269) 8% (84) 30% (303) 36% (368) 024Gender: Female 30% (329) 5% (54) 24% (26) 4% (455) 098Age: 18-29 36% (59) % (49) 26% (8) 27% (22) 447Age: 30-44 32% (68) 7% (39) 25% (33) 36% (90) 530Age: 45-54 29% (98) 3% (9) 27% (9) 4% (35) 332Age: 55-64 24% (95) 5% (2) 28% (0) 42% (67) 392Age: 65+ 9% (78) 5% (2) 27% (2) 50% (20) 42Generation Z: 18-21 34% (47) 0% (4) 32% (44) 24% (33) 38Millennial: Age 22-37 33% (99) 9% (57) 25% (53) 33% (202) 62Generation X: Age 38-53 32% (65) 5% (25) 26% (35) 38% (95) 59Boomers: Age 54-72 22% (68) 5% (35) 28% (208) 45% (335) 746PID: Dem (no lean) 43% (34) 5% (38) 23% (70) 29% (2) 733PID: Ind (no lean) 23% (72) 6% (48) 24% (82) 47% (355) 757PID: Rep (no lean) 8% (2) 8% (53) 33% (22) 40% (256) 633PID/Gender: DemMen 35% (22) 6% (20) 29% (99) 30% (05) 346PID/Gender: DemWomen 50% (92) 5% (8) 8% (7) 27% (06) 387PID/Gender: Ind Men 24% (79) 6% (2) 26% (84) 43% (38) 32PID/Gender: Ind Women 2% (93) 6% (27) 23% (98) 50% (27) 436PID/Gender: Rep Men 9% (69) 2% (43) 34% (2) 35% (25) 357PID/Gender: Rep Women 6% (43) 4% (0) 33% (9) 48% (3) 275Ideo: Liberal (1-3) 44% (33) 8% (55) 2% (49) 27% (88) 705Ideo: Moderate (4) 27% (8) 8% (33) 28% (23) 38% (66) 440Ideo: Conservative (5-7) 7% (3) 6% (44) 33% (222) 44% (30) 68Educ: < College 24% (349) 7% (04) 29% (422) 40% (584) 459Educ: Bachelors degree 36% (52) 5% (9) 23% (97) 37% (60) 428Educ: Post-grad 4% (96) 7% (5) 9% (45) 33% (79) 235
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Table AV3_4: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Asian people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 28% (598) 7% (38) 27% (564) 39% (822) 222Income: Under 50k 27% (336) 7% (87) 28% (350) 39% (489) 262Income: 50k-100k 30% (90) 6% (37) 27% (68) 37% (230) 625Income: 100k+ 30% (7) 6% (5) 9% (45) 44% (04) 235Ethnicity: White 24% (399) 6% (06) 28% (462) 42% (694) 66Ethnicity: Hispanic 34% (6) 5% (49) 24% (82) 27% (90) 337Ethnicity: Afr. Am. 50% (33) 7% (20) 8% (47) 24% (65) 265Ethnicity: Other 34% (66) 7% (3) 27% (54) 32% (64) 97Relig: Protestant 30% (5) 7% (34) 26% (3) 38% (9) 506Relig: Roman Catholic 22% (85) 9% (33) 27% (03) 42% (6) 383Relig: Ath./Agn./None 30% (90) 5% (29) 25% (56) 40% (25) 626Relig: Something Else 32% (22) 6% (22) 26% (99) 36% (39) 383Relig: Jewish 37% (23) % (7) 5% (9) 38% (25) 64Relig: Evangelical 27% (43) 9% (50) 30% (62) 34% (83) 538Relig: Non-Evang. Catholics 25% (42) 6% (37) 25% (46) 43% (248) 573Relig: All Christian 26% (285) 8% (87) 28% (308) 39% (43) Relig: All Non-Christian 3% (32) 5% (52) 25% (255) 39% (390) 009Community: Urban 32% (70) 8% (43) 26% (37) 34% (79) 530Community: Suburban 30% (293) 5% (52) 26% (259) 39% (380) 984Community: Rural 22% (35) 7% (43) 27% (67) 43% (264) 608Employ: Private Sector 33% (27) 7% (43) 25% (65) 36% (236) 66Employ: Government 36% (47) 5% (9) 28% (37) 22% (28) 32Employ: Self-Employed 33% (62) 9% (7) 24% (44) 34% (62) 85Employ: Homemaker 20% (36) 7% (3) 24% (43) 48% (85) 77Employ: Student 48% (43) 2% (0) 23% (2) 8% (6) 90Employ: Retired 9% (89) 5% (24) 30% (38) 45% (20) 46Employ: Unemployed 24% (58) % (2) 34% (8) 4% (00) 24Employ: Other 26% (45) 6% () 20% (34) 48% (84) 74Military HH: Yes 29% (0) 0% (40) 26% (99) 35% (34) 383Military HH: No 28% (488) 6% (98) 27% (465) 40% (689) 739
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Table AV3_4: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Asian people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 28% (598) 7% (38) 27% (564) 39% (822) 222RD/WT: Right Direction 5% (27) 8% (64) 3% (252) 46% (383) 827RD/WT: Wrong Track 36% (470) 6% (74) 24% (3) 34% (439) 295Trump Job Approve 5% (27) 8% (66) 33% (278) 44% (374) 845Trump Job Disapprove 39% (453) 6% (66) 23% (269) 32% (374) 62Trump Job Strongly Approve 6% (64) 9% (36) 35% (40) 40% (60) 400Trump Job Somewhat Approve 4% (63) 7% (30) 3% (38) 48% (25) 446Trump Job Somewhat Disapprove 26% (76) 5% (6) 32% (94) 37% (08) 293Trump Job Strongly Disapprove 43% (378) 6% (50) 20% (75) 3% (267) 870#1 Issue: Economy 28% (82) 5% (3) 27% (70) 40% (257) 639#1 Issue: Security 20% (84) 8% (32) 3% (30) 42% (78) 423#1 Issue: Health Care 29% (87) 0% (30) 25% (74) 36% (09) 300#1 Issue: Medicare / Social Security 22% (63) 5% (3) 30% (86) 44% (28) 290#1 Issue: Women’s Issues 50% (53) 2% (2) 8% (9) 20% (2) 05#1 Issue: Education 37% (68) 7% (2) 9% (36) 37% (68) 85#1 Issue: Energy 45% (36) 4% (3) 28% (22) 23% (8) 79#1 Issue: Other 24% (24) 5% (5) 27% (27) 44% (45) 02016 Vote: Democrat Hillary Clinton 43% (297) 6% (40) 20% (39) 3% (28) 6942016 Vote: Republican Donald Trump 5% (05) 8% (57) 34% (232) 42% (286) 682016 Vote: Someone else 28% (54) 3% (6) 29% (56) 40% (78) 932012 Vote: Barack Obama 38% (327) 4% (38) 23% (95) 34% (292) 8522012 Vote: Mitt Romney 5% (76) 7% (34) 34% (74) 45% (228) 52012 Vote: Other 2% (20) 5% (5) 27% (27) 46% (46) 992012 Vote: Didn’t Vote 26% (7) 9% (62) 26% (68) 39% (254) 6554-Region: Northeast 28% (06) 7% (27) 23% (87) 42% (60) 3804-Region: Midwest 26% (6) 6% (27) 27% (20) 4% (83) 4464-Region: South 27% (24) 7% (55) 30% (240) 36% (286) 7954-Region: West 32% (62) 6% (30) 23% (6) 39% (94) 502Favorable of Trump 5% (32) 9% (74) 32% (279) 44% (376) 860Unfavorable of Trump 39% (454) 5% (58) 23% (262) 33% (379) 52
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Table AV3_4: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Asian people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 28% (598) 7% (38) 27% (564) 39% (822) 222Very Favorable of Trump 7% (76) 0% (46) 33% (48) 40% (78) 448Somewhat Favorable of Trump 3% (55) 7% (28) 32% (3) 48% (98) 42Somewhat Unfavorable of Trump 23% (47) 7% (5) 3% (64) 39% (80) 207Very Unfavorable of Trump 43% (406) 5% (43) 2% (98) 32% (299) 946Comic Book Fan: Yes 39% (28) 9% (66) 3% (226) 2% (49) 722Comic Book Fan: No 23% (266) 5% (63) 25% (29) 47% (547) 67Comic Book Fan: Don’t Know / No Opinion 2% (50) 4% (9) 20% (47) 54% (27) 233Superhero movie fan: Yes 35% (420) 8% (9) 3% (365) 26% (309) 86Superhero movie fan: No 20% (54) 6% (43) 2% (64) 53% (45) 776Superhero movie fan: Don’t Know / No Opinion 5% (24) 3% (4) 2% (34) 6% (98) 60Saw superhero movie/past year: Yes 38% (356) 9% (8) 30% (285) 23% (222) 944Saw superhero movie/past year: No 2% (236) 5% (56) 24% (263) 50% (562) 8Saw superhero movie/past year: DK/NO 9% (5) 2% () 26% (5) 64% (38) 60Avengers: Very familiar 38% (283) 0% (70) 29% (22) 23% (73) 738Avengers: Somewhat familiar 28% (88) 7% (45) 33% (22) 33% (220) 675Avengers: Not too familiar 20% (64) 4% (4) 22% (70) 53% (69) 37Avengers: Not at all familiar 8% (56) 3% (9) 8% (56) 62% (98) 39Avengers: Don’t Know / No Opinion 9% (6) — (0) 6% (5) 85% (62) 73Watch In tity War: Very likely 38% (263) 9% (63) 30% (209) 23% (62) 696Watch In tity War: Somewhat likely 30% (43) 7% (32) 34% (59) 29% (35) 469Watch In tity War: Not too likely 25% (8) 7% (22) 29% (95) 39% (24) 32Watch In tity War: Not at all likely 9% (0) 4% (2) 5% (82) 62% (336) 540Watch In tity War: DK/NO 0% (0) % () 20% (9) 69% (66) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_5: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?African people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 29% (623) 7% (44) 27% (577) 37% (778) 222Gender: Male 28% (284) 9% (9) 30% (30) 33% (339) 024Gender: Female 3% (339) 5% (53) 24% (267) 40% (439) 098Age: 18-29 37% (67) 9% (38) 28% (27) 26% (6) 447Age: 30-44 33% (76) 7% (39) 27% (45) 32% (69) 530Age: 45-54 30% (99) 3% () 28% (93) 39% (29) 332Age: 55-64 25% (99) 6% (22) 28% (0) 4% (6) 392Age: 65+ 9% (82) 8% (34) 24% (03) 48% (202) 42Generation Z: 18-21 35% (49) 3% (7) 30% (4) 22% (30) 38Millennial: Age 22-37 36% (222) 7% (43) 26% (62) 30% (84) 62Generation X: Age 38-53 30% (58) 5% (28) 29% (50) 35% (83) 59Boomers: Age 54-72 23% (72) 6% (45) 27% (200) 44% (328) 746PID: Dem (no lean) 46% (338) 5% (39) 23% (72) 25% (84) 733PID: Ind (no lean) 23% (7) 6% (49) 27% (204) 44% (333) 757PID: Rep (no lean) 8% (3) 9% (57) 32% (20) 4% (26) 633PID/Gender: DemMen 37% (27) 6% (2) 3% (08) 26% (90) 346PID/Gender: DemWomen 55% (2) 5% (7) 6% (64) 24% (95) 387PID/Gender: Ind Men 25% (79) 7% (24) 29% (92) 39% (26) 32PID/Gender: Ind Women 2% (92) 6% (25) 26% (2) 47% (207) 436PID/Gender: Rep Men 22% (78) 3% (46) 3% (0) 34% (23) 357PID/Gender: Rep Women 3% (35) 4% () 33% (9) 50% (38) 275Ideo: Liberal (1-3) 47% (329) 7% (5) 22% (55) 24% (70) 705Ideo: Moderate (4) 29% (26) 7% (29) 30% (3) 35% (54) 440Ideo: Conservative (5-7) 7% (4) 8% (56) 33% (222) 42% (289) 68Educ: < College 26% (38) 7% (00) 29% (429) 38% (548) 459Educ: Bachelors degree 35% (48) 6% (25) 24% (03) 36% (53) 428Educ: Post-grad 40% (94) 8% (9) 9% (45) 33% (77) 235
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Table AV3_5: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?African people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 29% (623) 7% (44) 27% (577) 37% (778) 222Income: Under 50k 29% (363) 7% (83) 29% (360) 36% (455) 262Income: 50k-100k 3% (94) 7% (4) 28% (75) 34% (25) 625Income: 100k+ 28% (65) 9% (2) 8% (42) 46% (07) 235Ethnicity: White 24% (403) 7% (8) 28% (473) 40% (667) 66Ethnicity: Hispanic 38% (27) 4% (46) 27% (9) 22% (73) 337Ethnicity: Afr. Am. 62% (63) 3% (8) 6% (43) 9% (5) 265Ethnicity: Other 29% (57) 9% (8) 3% (62) 30% (60) 97Relig: Protestant 30% (53) 8% (39) 24% (23) 38% (92) 506Relig: Roman Catholic 2% (80) 8% (32) 32% (2) 39% (5) 383Relig: Ath./Agn./None 3% (95) 5% (29) 26% (65) 38% (237) 626Relig: Something Else 36% (38) 8% (29) 23% (90) 33% (26) 383Relig: Jewish 50% (32) 2% (8) 7% (5) 30% (9) 64Relig: Evangelical 27% (45) 8% (43) 3% (65) 34% (84) 538Relig: Non-Evang. Catholics 25% (43) 8% (43) 27% (57) 40% (230) 573Relig: All Christian 26% (288) 8% (87) 29% (322) 37% (44) Relig: All Non-Christian 33% (334) 6% (58) 25% (255) 36% (363) 009Community: Urban 37% (95) 8% (4) 25% (34) 30% (60) 530Community: Suburban 29% (284) 6% (62) 28% (277) 37% (362) 984Community: Rural 24% (44) 7% (4) 27% (66) 42% (256) 608Employ: Private Sector 35% (232) 7% (48) 26% (72) 32% (20) 66Employ: Government 45% (59) 7% (9) 26% (35) 23% (30) 32Employ: Self-Employed 3% (57) 8% (5) 30% (56) 3% (57) 85Employ: Homemaker 9% (33) 6% (0) 22% (40) 53% (94) 77Employ: Student 47% (42) 5% (5) 3% (28) 8% (6) 90Employ: Retired 9% (89) 8% (36) 28% (28) 45% (208) 46Employ: Unemployed 27% (64) 4% (0) 34% (8) 35% (85) 24Employ: Other 26% (45) 7% (2) 22% (38) 45% (79) 74Military HH: Yes 26% (0) 9% (35) 29% () 35% (36) 383Military HH: No 30% (522) 6% (09) 27% (466) 37% (642) 739
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Table AV3_5: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?African people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 29% (623) 7% (44) 27% (577) 37% (778) 222RD/WT: Right Direction 5% (27) 0% (8) 30% (247) 45% (372) 827RD/WT: Wrong Track 38% (496) 5% (63) 26% (330) 3% (405) 295Trump Job Approve 6% (33) 9% (76) 32% (270) 43% (366) 845Trump Job Disapprove 4% (473) 5% (60) 25% (289) 29% (340) 62Trump Job Strongly Approve 5% (60) % (45) 32% (28) 4% (66) 400Trump Job Somewhat Approve 6% (72) 7% (3) 32% (42) 45% (20) 446Trump Job Somewhat Disapprove 25% (73) 3% (0) 39% (5) 32% (95) 293Trump Job Strongly Disapprove 46% (400) 6% (50) 20% (74) 28% (245) 870#1 Issue: Economy 3% (99) 4% (28) 27% (72) 38% (240) 639#1 Issue: Security 9% (82) 9% (39) 3% (30) 4% (72) 423#1 Issue: Health Care 32% (96) 0% (29) 23% (68) 35% (06) 300#1 Issue: Medicare / Social Security 2% (62) 5% (5) 32% (92) 42% (2) 290#1 Issue: Women’s Issues 52% (54) % (2) 2% (22) 6% (7) 05#1 Issue: Education 36% (67) 6% () 24% (44) 34% (63) 85#1 Issue: Energy 43% (34) % () 33% (26) 23% (9) 79#1 Issue: Other 27% (28) 0% (0) 23% (23) 40% (40) 02016 Vote: Democrat Hillary Clinton 46% (36) 4% (27) 22% (52) 28% (98) 6942016 Vote: Republican Donald Trump 6% (07) 0% (70) 32% (29) 42% (285) 682016 Vote: Someone else 27% (53) 5% (9) 29% (55) 39% (76) 932012 Vote: Barack Obama 4% (349) 5% (4) 24% (204) 30% (258) 8522012 Vote: Mitt Romney 5% (78) 9% (45) 32% (63) 44% (225) 52012 Vote: Other 4% (4) 9% (9) 29% (29) 47% (47) 992012 Vote: Didn’t Vote 27% (79) 8% (50) 28% (8) 37% (244) 6554-Region: Northeast 3% (7) 5% (20) 25% (96) 39% (46) 3804-Region: Midwest 26% (6) 6% (27) 29% (28) 39% (75) 4464-Region: South 29% (230) 7% (57) 29% (228) 35% (28) 7954-Region: West 32% (60) 8% (40) 25% (26) 35% (76) 502Favorable of Trump 6% (39) 0% (89) 3% (263) 43% (369) 860Unfavorable of Trump 4% (467) 5% (55) 25% (292) 29% (338) 52
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Table AV3_5: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?African people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 29% (623) 7% (44) 27% (577) 37% (778) 222Very Favorable of Trump 7% (76) 3% (57) 29% (32) 4% (84) 448Somewhat Favorable of Trump 5% (63) 8% (32) 32% (32) 45% (85) 42Somewhat Unfavorable of Trump 22% (46) 5% () 38% (78) 35% (72) 207Very Unfavorable of Trump 45% (422) 5% (44) 23% (24) 28% (266) 946Comic Book Fan: Yes 40% (286) 9% (66) 33% (236) 9% (35) 722Comic Book Fan: No 24% (280) 6% (70) 25% (292) 45% (525) 67Comic Book Fan: Don’t Know / No Opinion 24% (57) 4% (8) 2% (50) 5% (8) 233Superhero movie fan: Yes 37% (437) 7% (82) 32% (38) 24% (286) 86Superhero movie fan: No 9% (49) 8% (58) 22% (68) 52% (40) 776Superhero movie fan: Don’t Know / No Opinion 23% (36) 3% (4) 8% (29) 57% (9) 60Saw superhero movie/past year: Yes 40% (380) 8% (7) 3% (293) 2% (99) 944Saw superhero movie/past year: No 2% (235) 6% (72) 24% (269) 48% (542) 8Saw superhero movie/past year: DK/NO % (7) 2% () 26% (5) 6% (37) 60Avengers: Very familiar 39% (284) 9% (66) 32% (235) 2% (52) 738Avengers: Somewhat familiar 30% (20) 6% (43) 32% (23) 32% (28) 675Avengers: Not too familiar 22% (70) 6% (20) 20% (65) 5% (63) 37Avengers: Not at all familiar 8% (58) 5% (5) 9% (59) 59% (87) 39Avengers: Don’t Know / No Opinion 2% (9) % () 7% (5) 79% (58) 73Watch In tity War: Very likely 39% (273) 7% (47) 33% (227) 2% (49) 696Watch In tity War: Somewhat likely 33% (53) 8% (36) 33% (56) 26% (23) 469Watch In tity War: Not too likely 26% (84) 8% (27) 28% (88) 38% (2) 32Watch In tity War: Not at all likely 9% (0) 6% (32) 6% (85) 60% (323) 540Watch In tity War: DK/NO 2% () 2% (2) 2% (2) 65% (62) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_6: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Hispanic people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 3% (663) 7% (42) 23% (488) 39% (830) 222Gender: Male 29% (300) 0% (98) 24% (25) 37% (376) 024Gender: Female 33% (364) 4% (44) 22% (237) 4% (453) 098Age: 18-29 44% (96) 9% (40) 20% (88) 28% (23) 447Age: 30-44 34% (80) 7% (36) 23% (20) 36% (93) 530Age: 45-54 32% (06) 4% (3) 25% (84) 39% (30) 332Age: 55-64 23% (90) 6% (22) 28% (09) 43% (70) 392Age: 65+ 22% (9) 7% (29) 20% (86) 5% (24) 42Generation Z: 18-21 44% (6) 2% (6) 9% (27) 25% (34) 38Millennial: Age 22-37 39% (238) 7% (44) 2% (29) 33% (20) 62Generation X: Age 38-53 32% (69) 6% (30) 25% (28) 37% (92) 59Boomers: Age 54-72 24% (78) 5% (40) 25% (83) 46% (344) 746PID: Dem (no lean) 47% (347) 5% (40) 20% (45) 27% (20) 733PID: Ind (no lean) 27% (20) 6% (46) 20% (50) 48% (360) 757PID: Rep (no lean) 8% (6) 9% (56) 30% (93) 42% (268) 633PID/Gender: DemMen 39% (35) 8% (27) 23% (78) 30% (05) 346PID/Gender: DemWomen 55% (22) 3% (3) 7% (66) 25% (96) 387PID/Gender: Ind Men 25% (8) 9% (29) 2% (69) 44% (42) 32PID/Gender: Ind Women 27% (20) 4% (7) 9% (8) 50% (28) 436PID/Gender: Rep Men 23% (83) 2% (42) 29% (04) 36% (29) 357PID/Gender: Rep Women 2% (33) 5% (4) 32% (89) 5% (39) 275Ideo: Liberal (1-3) 49% (348) 7% (50) 8% (28) 25% (78) 705Ideo: Moderate (4) 3% (35) 8% (33) 24% (06) 38% (66) 440Ideo: Conservative (5-7) 8% (20) 8% (55) 29% (97) 45% (309) 68Educ: < College 28% (404) 7% (03) 25% (365) 40% (586) 459Educ: Bachelors degree 38% (62) 6% (26) 8% (76) 39% (65) 428Educ: Post-grad 4% (97) 5% (3) 20% (47) 33% (79) 235
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Table AV3_6
Table AV3_6: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Hispanic people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 3% (663) 7% (42) 23% (488) 39% (830) 222Income: Under 50k 3% (389) 7% (88) 23% (295) 39% (490) 262Income: 50k-100k 32% (99) 7% (44) 24% (5) 37% (232) 625Income: 100k+ 32% (75) 4% (0) 8% (42) 46% (08) 235Ethnicity: White 26% (434) 7% (2) 25% (409) 43% (706) 66Ethnicity: Hispanic 52% (74) % (36) 4% (48) 23% (78) 337Ethnicity: Afr. Am. 57% (50) 7% (8) 4% (36) 23% (60) 265Ethnicity: Other 40% (79) 6% (2) 2% (42) 32% (64) 97Relig: Protestant 30% (53) 8% (40) 22% (09) 40% (204) 506Relig: Roman Catholic 28% (06) 4% (4) 27% (03) 42% (60) 383Relig: Ath./Agn./None 36% (223) 5% (32) 20% (24) 39% (247) 626Relig: Something Else 34% (29) 7% (29) 22% (86) 36% (40) 383Relig: Jewish 43% (28) 2% (8) 8% (5) 37% (24) 64Relig: Evangelical 27% (47) 9% (5) 26% (42) 37% (99) 538Relig: Non-Evang. Catholics 29% (64) 5% (30) 24% (35) 42% (243) 573Relig: All Christian 28% (3) 7% (8) 25% (277) 40% (44) Relig: All Non-Christian 35% (352) 6% (60) 2% (20) 38% (386) 009Community: Urban 4% (27) 6% (34) 2% () 32% (68) 530Community: Suburban 3% (309) 6% (62) 22% (22) 40% (392) 984Community: Rural 22% (37) 8% (46) 26% (55) 44% (270) 608Employ: Private Sector 35% (234) 8% (54) 23% (5) 34% (223) 66Employ: Government 39% (5) 9% (2) 25% (33) 27% (35) 32Employ: Self-Employed 37% (68) 4% (8) 26% (47) 33% (62) 85Employ: Homemaker 2% (38) 5% (8) 9% (34) 55% (97) 77Employ: Student 55% (50) 0% (9) 8% (6) 8% (6) 90Employ: Retired 2% (96) 7% (33) 24% (09) 48% (223) 46Employ: Unemployed 34% (8) 3% (6) 25% (6) 39% (93) 24Employ: Other 27% (46) 6% () 2% (36) 46% (8) 74Military HH: Yes 28% (08) % (4) 22% (85) 39% (47) 383Military HH: No 32% (555) 6% (00) 23% (402) 39% (682) 739
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Table AV3_6: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Hispanic people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 3% (663) 7% (42) 23% (488) 39% (830) 222RD/WT: Right Direction 7% (42) 9% (73) 27% (223) 47% (389) 827RD/WT: Wrong Track 40% (52) 5% (69) 20% (264) 34% (440) 295Trump Job Approve 6% (33) 0% (84) 28% (237) 46% (39) 845Trump Job Disapprove 43% (503) 5% (57) 20% (233) 32% (370) 62Trump Job Strongly Approve 6% (63) 2% (48) 29% (7) 43% (72) 400Trump Job Somewhat Approve 6% (70) 8% (36) 27% (20) 49% (29) 446Trump Job Somewhat Disapprove 27% (80) 4% () 30% (88) 39% (3) 293Trump Job Strongly Disapprove 49% (423) 5% (45) 7% (44) 30% (257) 870#1 Issue: Economy 3% (96) 5% (3) 26% (68) 38% (244) 639#1 Issue: Security 23% (96) 9% (37) 25% (05) 44% (86) 423#1 Issue: Health Care 34% (03) 9% (26) 9% (57) 38% (4) 300#1 Issue: Medicare / Social Security 24% (7) 4% (2) 25% (72) 47% (35) 290#1 Issue: Women’s Issues 58% (6) % (2) 4% (4) 6% (7) 05#1 Issue: Education 40% (73) 6% () 7% (3) 38% (69) 85#1 Issue: Energy 42% (34) 6% (5) 24% (9) 28% (22) 79#1 Issue: Other 30% (30) 8% (8) 20% (20) 42% (42) 02016 Vote: Democrat Hillary Clinton 45% (309) 6% (40) 8% (28) 3% (27) 6942016 Vote: Republican Donald Trump 6% () % (73) 29% (200) 44% (297) 682016 Vote: Someone else 34% (66) 3% (5) 2% (40) 43% (82) 932012 Vote: Barack Obama 43% (364) 4% (32) 2% (76) 33% (28) 8522012 Vote: Mitt Romney 6% (80) 8% (39) 30% (56) 46% (236) 52012 Vote: Other 9% (9) 4% (4) 8% (8) 49% (48) 992012 Vote: Didn’t Vote 30% (99) 9% (57) 2% (39) 40% (26) 6554-Region: Northeast 32% (2) 4% (6) 26% (99) 38% (44) 3804-Region: Midwest 29% (29) 6% (27) 23% (03) 42% (87) 4464-Region: South 28% (223) 8% (67) 24% (92) 39% (34) 7954-Region: West 38% (9) 6% (32) 9% (94) 37% (84) 502Favorable of Trump 7% (43) 0% (87) 29% (246) 45% (383) 860Unfavorable of Trump 44% (503) 5% (53) 20% (226) 32% (37) 52
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Table AV3_6
Table AV3_6: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Hispanic people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 3% (663) 7% (42) 23% (488) 39% (830) 222Very Favorable of Trump 7% (76) 2% (55) 27% (23) 43% (95) 448Somewhat Favorable of Trump 6% (68) 8% (32) 30% (23) 46% (89) 42Somewhat Unfavorable of Trump 28% (57) 8% (6) 24% (50) 4% (84) 207Very Unfavorable of Trump 47% (446) 4% (37) 9% (76) 30% (286) 946Comic Book Fan: Yes 44% (320) 8% (6) 27% (93) 2% (48) 722Comic Book Fan: No 24% (28) 6% (69) 22% (260) 48% (556) 67Comic Book Fan: Don’t Know / No Opinion 27% (62) 5% (2) 4% (34) 54% (25) 233Superhero movie fan: Yes 4% (48) 8% (89) 26% (30) 26% (305) 86Superhero movie fan: No 9% (50) 6% (49) 20% (53) 55% (424) 776Superhero movie fan: Don’t Know / No Opinion 20% (32) 2% (3) 5% (24) 63% (0) 60Saw superhero movie/past year: Yes 44% (48) 9% (8) 24% (23) 23% (23) 944Saw superhero movie/past year: No 2% (239) 5% (6) 22% (24) 52% (578) 8Saw superhero movie/past year: DK/NO 0% (6) — (0) 26% (5) 64% (38) 60Avengers: Very familiar 43% (32) 9% (69) 24% (78) 23% (70) 738Avengers: Somewhat familiar 32% (28) 6% (4) 28% (90) 33% (225) 675Avengers: Not too familiar 22% (70) 5% (5) 8% (57) 55% (75) 37Avengers: Not at all familiar 5% (49) 5% (6) 8% (58) 6% (96) 39Avengers: Don’t Know / No Opinion 8% (6) % () 5% (4) 86% (63) 73Watch In tity War: Very likely 42% (289) 8% (56) 27% (86) 24% (64) 696Watch In tity War: Somewhat likely 37% (72) 9% (40) 26% (23) 28% (33) 469Watch In tity War: Not too likely 30% (96) 6% (20) 25% (80) 39% (25) 32Watch In tity War: Not at all likely 8% (96) 4% (23) 5% (82) 63% (340) 540Watch In tity War: DK/NO % (0) 3% (3) 6% (5) 7% (68) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_7: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Black people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 3% (66) 6% (33) 28% (594) 35% (734) 222Gender: Male 29% (30) 8% (87) 3% (36) 3% (32) 024Gender: Female 33% (360) 4% (46) 25% (278) 38% (43) 098Age: 18-29 42% (90) 7% (3) 26% (4) 25% (2) 447Age: 30-44 35% (84) 7% (38) 27% (45) 3% (63) 530Age: 45-54 29% (97) 4% (2) 3% (02) 36% (2) 332Age: 55-64 26% (02) 7% (26) 29% (5) 38% (50) 392Age: 65+ 2% (89) 6% (26) 28% (8) 45% (88) 42Generation Z: 18-21 45% (62) 0% (3) 23% (32) 23% (32) 38Millennial: Age 22-37 37% (228) 7% (4) 27% (65) 29% (78) 62Generation X: Age 38-53 32% (68) 5% (26) 30% (55) 33% (70) 59Boomers: Age 54-72 24% (8) 6% (43) 29% (24) 4% (307) 746PID: Dem (no lean) 50% (363) 4% (30) 23% (67) 23% (72) 733PID: Ind (no lean) 24% (8) 6% (48) 27% (202) 43% (326) 757PID: Rep (no lean) 8% (6) 9% (55) 36% (225) 37% (237) 633PID/Gender: DemMen 40% (39) 6% (20) 30% (05) 24% (82) 346PID/Gender: DemWomen 58% (225) 3% () 6% (63) 23% (89) 387PID/Gender: Ind Men 26% (84) 6% (2) 28% (9) 39% (26) 32PID/Gender: Ind Women 22% (98) 6% (27) 25% () 46% (200) 436PID/Gender: Rep Men 22% (78) 3% (46) 34% (20) 32% (3) 357PID/Gender: Rep Women 4% (38) 3% (9) 38% (05) 45% (24) 275Ideo: Liberal (1-3) 48% (340) 7% (52) 22% (54) 23% (59) 705Ideo: Moderate (4) 3% (37) 5% (23) 29% (28) 35% (52) 440Ideo: Conservative (5-7) 8% (2) 7% (48) 36% (242) 40% (269) 68Educ: < College 28% (45) 6% (92) 30% (432) 36% (520) 459Educ: Bachelors degree 34% (47) 6% (26) 26% (0) 34% (45) 428Educ: Post-grad 42% (99) 6% (5) 22% (52) 30% (70) 235
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Table AV3_7: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Black people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 3% (66) 6% (33) 28% (594) 35% (734) 222Income: Under 50k 3% (389) 6% (79) 29% (36) 34% (432) 262Income: 50k-100k 3% (96) 6% (40) 30% (87) 32% (202) 625Income: 100k+ 32% (76) 6% (4) 9% (46) 42% (00) 235Ethnicity: White 26% (428) 6% (06) 30% (498) 38% (628) 66Ethnicity: Hispanic 38% (28) % (37) 28% (93) 23% (78) 337Ethnicity: Afr. Am. 64% (7) 4% () 3% (35) 8% (48) 265Ethnicity: Other 3% (62) 8% (5) 3% (62) 30% (58) 97Relig: Protestant 3% (57) 8% (4) 26% (29) 35% (79) 506Relig: Roman Catholic 24% (9) 7% (25) 34% (28) 36% (38) 383Relig: Ath./Agn./None 34% (23) 4% (24) 26% (64) 36% (225) 626Relig: Something Else 36% (38) 8% (30) 24% (93) 32% (22) 383Relig: Jewish 44% (28) 8% (2) 0% (6) 28% (8) 64Relig: Evangelical 28% (48) 7% (38) 32% (73) 33% (79) 538Relig: Non-Evang. Catholics 28% (60) 7% (4) 29% (65) 36% (207) 573Relig: All Christian 28% (308) 7% (79) 30% (338) 35% (386) Relig: All Non-Christian 35% (352) 5% (54) 25% (256) 34% (347) 009Community: Urban 38% (203) 8% (4) 26% (38) 28% (48) 530Community: Suburban 3% (306) 6% (56) 29% (283) 35% (340) 984Community: Rural 25% (52) 6% (36) 28% (73) 4% (247) 608Employ: Private Sector 37% (243) 7% (46) 26% (72) 30% (200) 66Employ: Government 42% (55) 0% (4) 26% (35) 22% (28) 32Employ: Self-Employed 34% (64) 6% () 3% (57) 29% (53) 85Employ: Homemaker 22% (38) 6% () 23% (4) 49% (87) 77Employ: Student 45% (4) 6% (6) 26% (24) 22% (20) 90Employ: Retired 2% (96) 6% (27) 32% (48) 4% (90) 46Employ: Unemployed 32% (76) 4% (9) 32% (77) 33% (79) 24Employ: Other 28% (48) 5% (9) 23% (40) 44% (76) 74Military HH: Yes 28% (05) 0% (36) 30% (5) 33% (25) 383Military HH: No 32% (555) 6% (97) 28% (479) 35% (609) 739
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Table AV3_7: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Black people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 3% (66) 6% (33) 28% (594) 35% (734) 222RD/WT: Right Direction 6% (32) 9% (74) 33% (274) 42% (346) 827RD/WT: Wrong Track 4% (529) 5% (59) 25% (320) 30% (388) 295Trump Job Approve 7% (4) 7% (62) 36% (303) 40% (34) 845Trump Job Disapprove 43% (502) 5% (62) 23% (273) 28% (324) 62Trump Job Strongly Approve 6% (64) % (43) 35% (40) 38% (53) 400Trump Job Somewhat Approve 7% (77) 4% (9) 36% (62) 42% (88) 446Trump Job Somewhat Disapprove 27% (78) 4% (3) 34% (00) 35% (02) 293Trump Job Strongly Disapprove 49% (424) 6% (50) 20% (73) 26% (222) 870#1 Issue: Economy 3% (20) 5% (33) 29% (88) 34% (28) 639#1 Issue: Security 23% (99) 7% (28) 32% (34) 39% (63) 423#1 Issue: Health Care 33% (00) 7% (22) 25% (75) 34% (03) 300#1 Issue: Medicare / Social Security 23% (66) 5% (5) 3% (9) 4% (9) 290#1 Issue: Women’s Issues 55% (58) 2% (3) 8% (9) 4% (5) 05#1 Issue: Education 42% (77) 5% (0) 9% (35) 34% (63) 85#1 Issue: Energy 40% (32) 7% (5) 34% (27) 9% (5) 79#1 Issue: Other 29% (29) 7% (7) 25% (25) 38% (39) 02016 Vote: Democrat Hillary Clinton 48% (335) 5% (32) 20% (40) 27% (87) 6942016 Vote: Republican Donald Trump 7% (2) 9% (59) 36% (247) 38% (262) 682016 Vote: Someone else 33% (63) 4% (8) 23% (45) 40% (78) 932012 Vote: Barack Obama 43% (368) 5% (47) 23% (93) 29% (244) 8522012 Vote: Mitt Romney 6% (84) 7% (34) 37% (89) 40% (204) 52012 Vote: Other 5% (5) 4% (4) 35% (35) 46% (46) 992012 Vote: Didn’t Vote 29% (92) 7% (49) 27% (78) 36% (237) 6554-Region: Northeast 30% (4) 6% (24) 26% (99) 38% (42) 3804-Region: Midwest 28% (23) 7% (30) 30% (33) 36% (59) 4464-Region: South 3% (245) 5% (43) 3% (247) 33% (260) 7954-Region: West 35% (78) 7% (36) 23% (5) 34% (73) 502Favorable of Trump 6% (40) 9% (79) 35% (302) 39% (340) 860Unfavorable of Trump 44% (503) 5% (52) 23% (268) 28% (328) 52
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Table AV3_7: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Black people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 3% (66) 6% (33) 28% (594) 35% (734) 222Very Favorable of Trump 7% (77) 2% (54) 33% (50) 37% (68) 448Somewhat Favorable of Trump 5% (63) 6% (25) 37% (52) 42% (72) 42Somewhat Unfavorable of Trump 27% (55) 5% (9) 32% (67) 36% (75) 207Very Unfavorable of Trump 47% (448) 5% (43) 2% (20) 27% (253) 946Comic Book Fan: Yes 4% (294) 9% (66) 32% (233) 8% (29) 722Comic Book Fan: No 26% (307) 5% (58) 27% (3) 42% (49) 67Comic Book Fan: Don’t Know / No Opinion 26% (60) 4% (9) 2% (50) 49% (4) 233Superhero movie fan: Yes 39% (463) 7% (84) 32% (377) 22% (26) 86Superhero movie fan: No 20% (59) 6% (43) 24% (89) 50% (386) 776Superhero movie fan: Don’t Know / No Opinion 24% (39) 4% (7) 7% (28) 54% (87) 60Saw superhero movie/past year: Yes 43% (402) 8% (7) 3% (289) 9% (82) 944Saw superhero movie/past year: No 23% (252) 5% (6) 26% (290) 46% (55) 8Saw superhero movie/past year: DK/NO % (7) 2% () 24% (4) 62% (37) 60Avengers: Very familiar 4% (302) 8% (6) 3% (230) 20% (44) 738Avengers: Somewhat familiar 32% (29) 6% (4) 33% (222) 29% (93) 675Avengers: Not too familiar 23% (74) 5% (6) 23% (73) 49% (54) 37Avengers: Not at all familiar 8% (58) 4% (4) 20% (65) 57% (82) 39Avengers: Don’t Know / No Opinion 2% (9) % () 5% (4) 82% (60) 73Watch In tity War: Very likely 4% (287) 7% (52) 32% (22) 20% (36) 696Watch In tity War: Somewhat likely 34% (6) 7% (32) 35% (64) 24% (2) 469Watch In tity War: Not too likely 29% (93) 6% (20) 29% (94) 36% (4) 32Watch In tity War: Not at all likely 20% (09) 5% (26) 8% (95) 57% (3) 540Watch In tity War: DK/NO 2% () 3% (3) 2% (2) 64% (6) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_8: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Minorities
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 32% (672) 7% (48) 24% (50) 37% (792) 222Gender: Male 30% (305) 0% (99) 27% (273) 34% (347) 024Gender: Female 33% (367) 4% (49) 22% (237) 4% (445) 098Age: 18-29 40% (77) 0% (44) 23% (03) 27% (22) 447Age: 30-44 35% (87) 7% (40) 23% (22) 34% (80) 530Age: 45-54 34% (2) 3% (9) 27% (90) 36% (2) 332Age: 55-64 25% (98) 8% (30) 28% (08) 40% (56) 392Age: 65+ 23% (98) 6% (25) 2% (86) 50% (22) 42Generation Z: 18-21 44% (60) 0% (4) 23% (32) 23% (32) 38Millennial: Age 22-37 36% (29) 8% (52) 23% (40) 33% (20) 62Generation X: Age 38-53 36% (85) 5% (27) 25% (32) 34% (75) 59Boomers: Age 54-72 25% (90) 6% (46) 25% (86) 43% (324) 746PID: Dem (no lean) 48% (354) 6% (46) 20% (49) 25% (84) 733PID: Ind (no lean) 27% (20) 5% (40) 23% (7) 45% (344) 757PID: Rep (no lean) 9% (8) 0% (6) 30% (90) 42% (264) 633PID/Gender: DemMen 40% (37) 9% (30) 25% (85) 27% (93) 346PID/Gender: DemWomen 56% (27) 4% (7) 6% (63) 23% (9) 387PID/Gender: Ind Men 28% (90) 5% (7) 26% (83) 4% (3) 32PID/Gender: Ind Women 26% () 5% (24) 20% (88) 49% (23) 436PID/Gender: Rep Men 22% (78) 5% (53) 29% (04) 34% (22) 357PID/Gender: Rep Women 4% (39) 3% (9) 3% (85) 5% (4) 275Ideo: Liberal (1-3) 48% (342) 0% (70) 9% (33) 23% (60) 705Ideo: Moderate (4) 3% (35) 5% (22) 27% (20) 37% (64) 440Ideo: Conservative (5-7) 20% (36) 7% (46) 29% (97) 44% (302) 68Educ: < College 27% (390) 8% (6) 26% (378) 39% (575) 459Educ: Bachelors degree 40% (72) 5% (20) 2% (89) 34% (47) 428Educ: Post-grad 47% (0) 5% (3) 8% (42) 30% (7) 235
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Table AV3_8: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Minorities
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 32% (672) 7% (48) 24% (50) 37% (792) 222Income: Under 50k 3% (386) 8% (96) 24% (306) 38% (474) 262Income: 50k-100k 33% (208) 6% (40) 25% (57) 35% (22) 625Income: 100k+ 33% (78) 5% (2) 20% (47) 42% (98) 235Ethnicity: White 27% (452) 7% () 25% (422) 4% (675) 66Ethnicity: Hispanic 42% (43) 4% (47) 20% (67) 24% (80) 337Ethnicity: Afr. Am. 57% (50) 7% (8) 7% (44) 20% (53) 265Ethnicity: Other 36% (70) 0% (9) 22% (44) 32% (64) 97Relig: Protestant 32% (63) 9% (46) 2% (08) 38% (90) 506Relig: Roman Catholic 25% (97) 5% (8) 29% () 4% (56) 383Relig: Ath./Agn./None 34% (25) 5% (33) 23% (4) 38% (238) 626Relig: Something Else 34% (32) 9% (35) 2% (79) 36% (37) 383Relig: Jewish 43% (27) 5% (0) 7% (4) 35% (23) 64Relig: Evangelical 29% (58) 9% (47) 28% (50) 34% (82) 538Relig: Non-Evang. Catholics 29% (66) 6% (33) 24% (39) 4% (234) 573Relig: All Christian 29% (324) 7% (80) 26% (290) 37% (46) Relig: All Non-Christian 34% (347) 7% (68) 22% (220) 37% (375) 009Community: Urban 37% (96) 9% (49) 2% (09) 33% (76) 530Community: Suburban 33% (322) 6% (58) 25% (243) 37% (360) 984Community: Rural 25% (54) 7% (40) 26% (57) 42% (256) 608Employ: Private Sector 36% (240) 8% (50) 24% (57) 32% (24) 66Employ: Government 38% (50) 2% (6) 27% (35) 23% (30) 32Employ: Self-Employed 39% (72) 6% () 25% (47) 30% (55) 85Employ: Homemaker 22% (40) 3% (5) 25% (43) 50% (89) 77Employ: Student 55% (49) 4% (3) 25% (22) 7% (5) 90Employ: Retired 23% (05) 7% (32) 25% (4) 46% (20) 46Employ: Unemployed 28% (68) 8% (20) 24% (57) 39% (95) 24Employ: Other 27% (47) 6% (0) 9% (33) 48% (84) 74Military HH: Yes 26% (98) 4% (54) 26% (98) 35% (33) 383Military HH: No 33% (574) 5% (94) 24% (42) 38% (659) 739
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Table AV3_8: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Minorities
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 32% (672) 7% (48) 24% (50) 37% (792) 222RD/WT: Right Direction 7% (40) 9% (78) 29% (240) 45% (369) 827RD/WT: Wrong Track 4% (532) 5% (70) 2% (270) 33% (423) 295Trump Job Approve 6% (36) 9% (73) 32% (267) 44% (370) 845Trump Job Disapprove 44% (509) 6% (74) 9% (224) 30% (354) 62Trump Job Strongly Approve 2% (48) % (45) 35% (40) 42% (66) 400Trump Job Somewhat Approve 20% (88) 6% (27) 28% (27) 46% (204) 446Trump Job Somewhat Disapprove 29% (84) 4% () 29% (86) 38% (2) 293Trump Job Strongly Disapprove 49% (426) 7% (63) 6% (39) 28% (242) 870#1 Issue: Economy 33% (20) 5% (33) 25% (60) 37% (237) 639#1 Issue: Security 23% (99) 9% (36) 27% (3) 4% (75) 423#1 Issue: Health Care 35% (04) 9% (26) 2% (62) 36% (08) 300#1 Issue: Medicare / Social Security 26% (75) 4% (2) 25% (74) 45% (29) 290#1 Issue: Women’s Issues 47% (49) 9% (20) 20% (2) 4% (4) 05#1 Issue: Education 4% (75) 6% () 6% (30) 37% (68) 85#1 Issue: Energy 46% (36) 3% (3) 29% (23) 22% (7) 79#1 Issue: Other 24% (24) 7% (8) 26% (26) 42% (43) 02016 Vote: Democrat Hillary Clinton 47% (326) 6% (40) 9% (35) 28% (93) 6942016 Vote: Republican Donald Trump 7% (5) 0% (70) 30% (206) 43% (290) 682016 Vote: Someone else 3% (59) 2% (5) 25% (48) 42% (8) 932012 Vote: Barack Obama 45% (382) 5% (43) 20% (69) 30% (258) 8522012 Vote: Mitt Romney 6% (83) 7% (36) 32% (6) 45% (230) 52012 Vote: Other 5% (5) 9% (9) 30% (29) 47% (46) 992012 Vote: Didn’t Vote 29% (9) 9% (60) 23% (50) 39% (254) 6554-Region: Northeast 30% (5) 6% (23) 25% (93) 39% (48) 3804-Region: Midwest 29% (3) 6% (26) 25% () 40% (79) 4464-Region: South 30% (242) 8% (60) 26% (205) 36% (288) 7954-Region: West 37% (85) 8% (38) 20% (0) 35% (77) 502Favorable of Trump 7% (43) 0% (84) 3% (266) 43% (368) 860Unfavorable of Trump 44% (52) 6% (64) 9% (225) 3% (352) 52
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Table AV3_8: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Minorities
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 32% (672) 7% (48) 24% (50) 37% (792) 222Very Favorable of Trump 5% (67) 3% (58) 30% (34) 42% (89) 448Somewhat Favorable of Trump 8% (75) 6% (26) 32% (32) 43% (79) 42Somewhat Unfavorable of Trump 3% (64) 7% (4) 27% (55) 35% (73) 207Very Unfavorable of Trump 47% (447) 5% (50) 8% (69) 29% (279) 946Comic Book Fan: Yes 43% (32) 9% (64) 3% (22) 7% (24) 722Comic Book Fan: No 26% (30) 7% (78) 2% (250) 46% (538) 67Comic Book Fan: Don’t Know / No Opinion 25% (59) 3% (6) 6% (38) 56% (30) 233Superhero movie fan: Yes 40% (480) 8% (92) 28% (33) 24% (282) 86Superhero movie fan: No 20% (59) 7% (53) 9% (49) 53% (45) 776Superhero movie fan: Don’t Know / No Opinion 2% (34) % (2) 8% (29) 59% (95) 60Saw superhero movie/past year: Yes 44% (45) 8% (79) 27% (256) 2% (95) 944Saw superhero movie/past year: No 22% (25) 6% (69) 2% (239) 50% (559) 8Saw superhero movie/past year: DK/NO % (7) — (0) 26% (5) 63% (38) 60Avengers: Very familiar 40% (298) % (79) 28% (205) 2% (56) 738Avengers: Somewhat familiar 34% (23) 6% (4) 28% (86) 32% (26) 675Avengers: Not too familiar 24% (76) 5% (5) 20% (63) 52% (63) 37Avengers: Not at all familiar 9% (60) 4% (2) 6% (5) 6% (96) 39Avengers: Don’t Know / No Opinion 9% (7) % () 6% (4) 83% (6) 73Watch In tity War: Very likely 40% (277) 0% (69) 30% (205) 2% (45) 696Watch In tity War: Somewhat likely 39% (8) 8% (38) 28% (29) 26% (2) 469Watch In tity War: Not too likely 30% (98) 5% (7) 26% (82) 39% (24) 32Watch In tity War: Not at all likely 9% (04) 4% (2) 4% (77) 63% (339) 540Watch In tity War: DK/NO 4% (3) 4% (4) 6% (6) 66% (63) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_9: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Men
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 3% (273) 6% (339) 4% (863) 3% (647) 222Gender: Male 7% (75) 2% (27) 43% (443) 27% (280) 024Gender: Female 9% (98) 9% (23) 38% (420) 33% (367) 098Age: 18-29 7% (76) 20% (90) 4% (83) 22% (98) 447Age: 30-44 4% (75) 2% (2) 39% (204) 26% (39) 530Age: 45-54 0% (32) 3% (44) 45% (48) 32% (08) 332Age: 55-64 2% (46) 3% (5) 42% (65) 33% (30) 392Age: 65+ % (44) 0% (4) 39% (62) 4% (73) 42Generation Z: 18-21 9% (26) 22% (30) 39% (54) 20% (28) 38Millennial: Age 22-37 5% (9) 20% (2) 40% (246) 25% (53) 62Generation X: Age 38-53 2% (64) 7% (90) 4% (25) 29% (5) 59Boomers: Age 54-72 % (78) 2% (86) 4% (308) 37% (274) 746PID: Dem (no lean) 5% (08) 27% (96) 38% (28) 20% (48) 733PID: Ind (no lean) 0% (77) 2% (90) 38% (289) 40% (30) 757PID: Rep (no lean) 4% (88) 8% (54) 46% (292) 3% (99) 633PID/Gender: DemMen 7% (59) 20% (70) 43% (49) 9% (67) 346PID/Gender: DemWomen 3% (49) 32% (26) 34% (32) 2% (8) 387PID/Gender: Ind Men 5% (48) 8% (25) 4% (32) 36% (5) 32PID/Gender: Ind Women 7% (29) 5% (65) 36% (57) 43% (85) 436PID/Gender: Rep Men 9% (68) 9% (3) 45% (6) 27% (98) 357PID/Gender: Rep Women 7% (20) 8% (22) 48% (3) 37% (0) 275Ideo: Liberal (1-3) 6% (0) 30% (208) 36% (254) 9% (33) 705Ideo: Moderate (4) 2% (55) 3% (59) 43% (89) 3% (37) 440Ideo: Conservative (5-7) 2% (8) 8% (5) 46% (32) 35% (237) 68Educ: < College 3% (94) 3% (95) 42% (6) 3% (459) 459Educ: Bachelors degree % (48) 2% (88) 38% (64) 30% (28) 428Educ: Post-grad 3% (3) 24% (56) 38% (88) 25% (60) 235
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Table AV3_9: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Men
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 3% (273) 6% (339) 4% (863) 3% (647) 222Income: Under 50k 4% (77) 6% (96) 40% (509) 30% (380) 262Income: 50k-100k % (7) 6% (99) 44% (278) 28% (78) 625Income: 100k+ 0% (25) 9% (44) 32% (76) 38% (90) 235Ethnicity: White % (85) 5% (250) 4% (682) 33% (543) 66Ethnicity: Hispanic 20% (66) 20% (69) 4% (38) 9% (64) 337Ethnicity: Afr. Am. 9% (5) 22% (58) 40% (05) 9% (5) 265Ethnicity: Other 9% (37) 5% (30) 39% (76) 27% (53) 97Relig: Protestant 3% (68) 6% (83) 4% (207) 29% (49) 506Relig: Roman Catholic 4% (53) 3% (50) 42% (6) 3% (9) 383Relig: Ath./Agn./None % (66) 9% (6) 38% (24) 32% (203) 626Relig: Something Else 2% (46) 9% (72) 39% (50) 30% (5) 383Relig: Jewish 4% (9) 3% (20) 24% (5) 32% (20) 64Relig: Evangelical 8% (96) % (57) 44% (238) 27% (47) 538Relig: Non-Evang. Catholics % (65) 6% (93) 4% (233) 32% (8) 573Relig: All Christian 4% (6) 4% (50) 42% (47) 30% (328) Relig: All Non-Christian % (2) 9% (89) 39% (39) 3% (38) 009Community: Urban 6% (85) 20% (06) 38% (203) 26% (36) 530Community: Suburban % (0) 6% (59) 43% (422) 30% (292) 984Community: Rural 3% (77) 2% (74) 39% (237) 36% (29) 608Employ: Private Sector 4% (95) 7% (5) 4% (272) 27% (80) 66Employ: Government 24% (32) 25% (33) 33% (44) 7% (23) 32Employ: Self-Employed % (20) 7% (32) 46% (85) 26% (48) 85Employ: Homemaker 8% (4) 3% (22) 39% (69) 40% (72) 77Employ: Student 8% (8) 29% (27) 47% (42) 6% (4) 90Employ: Retired 9% (44) 2% (56) 42% (92) 37% (69) 46Employ: Unemployed 4% (35) 4% (33) 42% (0) 30% (72) 24Employ: Other 5% (26) 2% (2) 33% (58) 40% (70) 74Military HH: Yes 7% (63) 2% (46) 44% (68) 28% (06) 383Military HH: No 2% (20) 7% (293) 40% (695) 3% (542) 739
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Table AV3_9: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Men
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 3% (273) 6% (339) 4% (863) 3% (647) 222RD/WT: Right Direction 4% (4) 8% (66) 43% (354) 35% (293) 827RD/WT: Wrong Track 2% (58) 2% (273) 39% (509) 27% (354) 295Trump Job Approve 4% (7) 8% (65) 44% (373) 34% (290) 845Trump Job Disapprove 3% (48) 23% (269) 39% (448) 26% (297) 62Trump Job Strongly Approve 8% (7) 7% (29) 42% (70) 33% (30) 400Trump Job Somewhat Approve 0% (46) 8% (36) 46% (204) 36% (60) 446Trump Job Somewhat Disapprove 9% (26) 6% (48) 45% (32) 29% (86) 293Trump Job Strongly Disapprove 4% (2) 25% (22) 36% (36) 24% (22) 870#1 Issue: Economy 2% (76) 6% (02) 44% (278) 29% (82) 639#1 Issue: Security 4% (6) 8% (34) 42% (80) 35% (49) 423#1 Issue: Health Care 2% (36) 9% (56) 40% (20) 29% (88) 300#1 Issue: Medicare / Social Security % (32) 3% (37) 42% (2) 34% (00) 290#1 Issue: Women’s Issues 6% (6) 42% (43) 3% (33) 2% (2) 05#1 Issue: Education 2% (23) 9% (35) 36% (67) 33% (6) 85#1 Issue: Energy 20% (6) 7% (3) 43% (34) 20% (6) 79#1 Issue: Other 3% (3) 8% (8) 30% (3) 39% (39) 02016 Vote: Democrat Hillary Clinton 4% (98) 24% (68) 37% (257) 25% (70) 6942016 Vote: Republican Donald Trump 3% (88) 7% (48) 47% (320) 33% (225) 682016 Vote: Someone else 9% (7) 7% (32) 40% (77) 35% (67) 932012 Vote: Barack Obama 3% (09) 23% (200) 39% (330) 25% (23) 8522012 Vote: Mitt Romney % (58) 7% (36) 46% (237) 35% (79) 52012 Vote: Other 8% (8) % () 4% (4) 40% (39) 992012 Vote: Didn’t Vote 5% (97) 4% (9) 39% (254) 32% (23) 6554-Region: Northeast 3% (48) 6% (62) 4% (57) 30% (2) 3804-Region: Midwest 2% (5) 4% (62) 40% (77) 35% (55) 4464-Region: South 4% () 5% (2) 43% (344) 28% (29) 7954-Region: West 2% (62) 9% (94) 37% (84) 32% (6) 502Favorable of Trump 4% (22) 8% (7) 44% (375) 34% (29) 860Unfavorable of Trump 2% (44) 23% (262) 40% (456) 25% (29) 52
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Table AV3_9: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Men
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 3% (273) 6% (339) 4% (863) 3% (647) 222Very Favorable of Trump 8% (8) 8% (37) 42% (86) 32% (45) 448Somewhat Favorable of Trump 0% (4) 8% (35) 46% (89) 36% (47) 42Somewhat Unfavorable of Trump 0% (22) 2% (25) 49% (0) 29% (59) 207Very Unfavorable of Trump 3% (22) 25% (237) 38% (355) 25% (232) 946Comic Book Fan: Yes 7% (26) 8% (33) 50% (358) 5% (05) 722Comic Book Fan: No % (28) 5% (7) 36% (42) 38% (447) 67Comic Book Fan: Don’t Know / No Opinion 8% (9) 5% (35) 36% (84) 4% (96) 233Superhero movie fan: Yes 5% (79) 9% (22) 49% (583) 7% (203) 86Superhero movie fan: No % (85) 3% (98) 30% (233) 46% (360) 776Superhero movie fan: Don’t Know / No Opinion 6% (9) 2% (9) 29% (47) 53% (85) 60Saw superhero movie/past year: Yes 6% (55) 2% (20) 46% (434) 6% (53) 944Saw superhero movie/past year: No 0% (7) 2% (35) 37% (40) 4% (457) 8Saw superhero movie/past year: DK/NO — (0) 6% (3) 3% (9) 63% (38) 60Avengers: Very familiar 8% (30) 9% (4) 46% (340) 7% (26) 738Avengers: Somewhat familiar 3% (90) 8% (2) 46% (309) 23% (55) 675Avengers: Not too familiar 8% (26) 5% (47) 34% (09) 43% (35) 37Avengers: Not at all familiar 8% (25) 8% (27) 30% (94) 54% (72) 39Avengers: Don’t Know / No Opinion 2% (2) 3% (2) 4% (0) 8% (59) 73Watch In tity War: Very likely 7% (8) 8% (28) 49% (34) 6% (08) 696Watch In tity War: Somewhat likely 4% (64) 20% (95) 48% (224) 8% (86) 469Watch In tity War: Not too likely 4% (43) 6% (50) 39% (26) 32% (0) 32Watch In tity War: Not at all likely 8% (45) % (58) 27% (46) 54% (29) 540Watch In tity War: DK/NO 3% (3) 8% (8) 26% (25) 63% (6) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_10: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Women
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 36% (767) 5% (0) 29% (66) 30% (629) 222Gender: Male 33% (334) 6% (60) 34% (348) 27% (28) 024Gender: Female 39% (433) 5% (50) 24% (268) 32% (347) 098Age: 18-29 44% (97) 7% (33) 29% (29) 20% (88) 447Age: 30-44 42% (222) 7% (35) 26% (40) 25% (33) 530Age: 45-54 36% (9) 3% (0) 29% (96) 32% (08) 332Age: 55-64 29% (3) 5% (8) 34% (34) 32% (27) 392Age: 65+ 27% (6) 4% (5) 28% (8) 4% (72) 42Generation Z: 18-21 45% (63) 7% (0) 29% (39) 9% (26) 38Millennial: Age 22-37 43% (26) 8% (47) 26% (60) 23% (43) 62Generation X: Age 38-53 38% (98) 4% (20) 30% (56) 28% (46) 59Boomers: Age 54-72 29% (28) 4% (29) 3% (232) 36% (267) 746PID: Dem (no lean) 50% (367) 5% (38) 25% (82) 20% (46) 733PID: Ind (no lean) 3% (233) 4% (30) 28% (209) 38% (284) 757PID: Rep (no lean) 26% (67) 7% (42) 36% (225) 3% (98) 633PID/Gender: DemMen 40% (37) 5% (7) 34% (9) 2% (72) 346PID/Gender: DemWomen 59% (230) 5% (2) 6% (63) 9% (74) 387PID/Gender: Ind Men 29% (94) 3% (9) 33% (05) 35% (3) 32PID/Gender: Ind Women 32% (39) 5% (2) 24% (04) 39% (72) 436PID/Gender: Rep Men 29% (02) 0% (34) 35% (25) 27% (96) 357PID/Gender: Rep Women 23% (65) 3% (8) 36% (00) 37% (02) 275Ideo: Liberal (1-3) 53% (376) 7% (46) 2% (49) 9% (34) 705Ideo: Moderate (4) 32% (43) 4% (8) 35% (53) 29% (27) 440Ideo: Conservative (5-7) 26% (74) 5% (36) 35% (239) 34% (23) 68Educ: < College 32% (470) 6% (82) 32% (460) 3% (447) 459Educ: Bachelors degree 44% (86) 4% (8) 25% (06) 28% (8) 428Educ: Post-grad 47% () 4% (0) 22% (5) 27% (64) 235
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Table AV3_10: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Women
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 36% (767) 5% (0) 29% (66) 30% (629) 222Income: Under 50k 36% (454) 6% (72) 29% (369) 29% (366) 262Income: 50k-100k 37% (233) 5% (29) 30% (88) 28% (76) 625Income: 100k+ 34% (80) 4% (9) 25% (59) 37% (87) 235Ethnicity: White 33% (550) 5% (8) 30% (495) 32% (535) 66Ethnicity: Hispanic 42% (40) % (38) 29% (98) 8% (6) 337Ethnicity: Afr. Am. 57% (5) 4% () 22% (59) 6% (43) 265Ethnicity: Other 33% (66) 9% (9) 3% (62) 26% (5) 97Relig: Protestant 35% (78) 6% (29) 29% (44) 3% (55) 506Relig: Roman Catholic 32% (24) 5% (20) 32% (2) 3% (7) 383Relig: Ath./Agn./None 38% (238) 4% (22) 28% (77) 30% (89) 626Relig: Something Else 40% (54) 6% (24) 25% (94) 29% () 383Relig: Jewish 40% (26) 4% (9) 6% (0) 30% (9) 64Relig: Evangelical 33% (75) 7% (40) 33% (76) 27% (47) 538Relig: Non-Evang. Catholics 35% (200) 4% (24) 29% (69) 32% (8) 573Relig: All Christian 34% (375) 6% (63) 3% (344) 30% (328) Relig: All Non-Christian 39% (39) 5% (47) 27% (272) 30% (299) 009Community: Urban 42% (22) 6% (32) 27% (45) 25% (33) 530Community: Suburban 37% (364) 5% (47) 29% (287) 29% (286) 984Community: Rural 30% (83) 5% (3) 30% (85) 34% (209) 608Employ: Private Sector 4% (274) 5% (36) 26% (75) 27% (77) 66Employ: Government 47% (62) 9% (2) 27% (36) 6% (22) 32Employ: Self-Employed 37% (68) 3% (6) 35% (64) 26% (47) 85Employ: Homemaker 28% (49) 6% () 26% (45) 40% (7) 77Employ: Student 50% (45) 7% (6) 3% (28) 2% () 90Employ: Retired 27% (24) 4% (20) 3% (44) 38% (73) 46Employ: Unemployed 35% (84) 4% (0) 35% (84) 26% (63) 24Employ: Other 35% (6) 5% (8) 23% (40) 37% (65) 74Military HH: Yes 33% (25) 7% (29) 3% (20) 28% (09) 383Military HH: No 37% (642) 5% (8) 28% (496) 30% (520) 739
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Table AV3_10: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Women
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 36% (767) 5% (0) 29% (66) 30% (629) 222RD/WT: Right Direction 25% (209) 7% (54) 33% (27) 35% (293) 827RD/WT: Wrong Track 43% (558) 4% (56) 27% (345) 26% (335) 295Trump Job Approve 26% (27) 6% (53) 34% (29) 34% (284) 845Trump Job Disapprove 45% (525) 4% (49) 26% (299) 25% (289) 62Trump Job Strongly Approve 22% (86) 9% (38) 37% (48) 32% (28) 400Trump Job Somewhat Approve 29% (3) 3% (5) 32% (43) 35% (56) 446Trump Job Somewhat Disapprove 30% (87) 4% () 40% (6) 27% (79) 293Trump Job Strongly Disapprove 50% (437) 4% (39) 2% (84) 24% (20) 870#1 Issue: Economy 37% (234) 4% (28) 30% (93) 29% (85) 639#1 Issue: Security 26% (09) 5% (2) 35% (49) 34% (45) 423#1 Issue: Health Care 39% (7) 5% (5) 26% (77) 30% (90) 300#1 Issue: Medicare / Social Security 29% (85) 4% (2) 34% (99) 33% (95) 290#1 Issue: Women’s Issues 67% (70) 8% (9) 4% (5) % () 05#1 Issue: Education 43% (80) 8% (6) 7% (32) 3% (57) 85#1 Issue: Energy 46% (36) 9% (7) 3% (24) 5% (2) 79#1 Issue: Other 36% (36) 3% (3) 28% (28) 34% (34) 02016 Vote: Democrat Hillary Clinton 48% (330) 5% (34) 23% (60) 24% (69) 6942016 Vote: Republican Donald Trump 26% (74) 7% (47) 36% (245) 32% (25) 682016 Vote: Someone else 30% (57) 4% (7) 32% (62) 34% (66) 932012 Vote: Barack Obama 46% (390) 5% (40) 24% (209) 25% (23) 8522012 Vote: Mitt Romney 24% (25) 5% (28) 35% (80) 35% (78) 52012 Vote: Other 26% (26) 2% (2) 32% (32) 40% (39) 992012 Vote: Didn’t Vote 34% (224) 6% (40) 30% (96) 30% (95) 6554-Region: Northeast 36% (35) 5% (9) 30% (2) 30% (3) 3804-Region: Midwest 34% (5) 5% (23) 29% (30) 32% (42) 4464-Region: South 35% (276) 5% (37) 33% (266) 27% (26) 7954-Region: West 4% (205) 6% (3) 22% (08) 3% (57) 502Favorable of Trump 26% (223) 8% (65) 34% (290) 33% (283) 860Unfavorable of Trump 46% (527) 4% (44) 26% (298) 25% (283) 52
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Table AV3_10: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Women
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 36% (767) 5% (0) 29% (66) 30% (629) 222Very Favorable of Trump 27% (20) 9% (4) 32% (43) 32% (44) 448Somewhat Favorable of Trump 25% (03) 6% (23) 36% (46) 34% (39) 42Somewhat Unfavorable of Trump 27% (57) 4% (8) 38% (79) 30% (63) 207Very Unfavorable of Trump 50% (470) 4% (35) 23% (29) 23% (220) 946Comic Book Fan: Yes 46% (335) 6% (44) 34% (247) 3% (97) 722Comic Book Fan: No 3% (358) 5% (55) 27% (35) 38% (439) 67Comic Book Fan: Don’t Know / No Opinion 32% (75) 5% (2) 23% (54) 40% (93) 233Superhero movie fan: Yes 44% (520) 6% (75) 34% (40) 6% (90) 86Superhero movie fan: No 26% (203) 4% (3) 23% (82) 46% (359) 776Superhero movie fan: Don’t Know / No Opinion 27% (44) 2% (4) 2% (34) 49% (79) 60Saw superhero movie/past year: Yes 48% (448) 6% (6) 3% (296) 5% (39) 944Saw superhero movie/past year: No 28% (30) 4% (48) 27% (304) 4% (456) 8Saw superhero movie/past year: DK/NO 4% (9) 2% () 28% (7) 56% (34) 60Avengers: Very familiar 45% (336) 8% (57) 32% (234) 5% () 738Avengers: Somewhat familiar 39% (26) 5% (3) 35% (233) 22% (50) 675Avengers: Not too familiar 29% (93) 3% (0) 24% (75) 44% (40) 37Avengers: Not at all familiar 2% (68) 4% () 2% (67) 54% (72) 39Avengers: Don’t Know / No Opinion 3% (9) 2% () 9% (6) 77% (56) 73Watch In tity War: Very likely 47% (325) 6% (42) 33% (23) 4% (98) 696Watch In tity War: Somewhat likely 38% (78) 7% (3) 38% (76) 8% (83) 469Watch In tity War: Not too likely 36% (6) 4% (2) 32% (0) 29% (92) 32Watch In tity War: Not at all likely 24% (28) 4% (24) 7% (93) 55% (296) 540Watch In tity War: DK/NO 20% (9) 2% (2) 5% (5) 62% (60) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_11: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?LGBTQ people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 24% (508) 6% (330) 7% (359) 44% (925) 222Gender: Male 9% (99) 2% (2) 8% (85) 42% (429) 024Gender: Female 28% (308) % (9) 6% (74) 45% (496) 098Age: 18-29 36% (59) 4% (63) 8% (83) 32% (42) 447Age: 30-44 27% (4) 4% (75) 2% (0) 39% (204) 530Age: 45-54 25% (8) 3% (44) 7% (58) 45% (49) 332Age: 55-64 8% (72) 6% (63) 6% (62) 50% (95) 392Age: 65+ 3% (54) 20% (85) % (48) 56% (234) 42Generation Z: 18-21 40% (56) 7% (23) 6% (22) 27% (37) 38Millennial: Age 22-37 30% (8) 4% (85) 20% (25) 36% (220) 62Generation X: Age 38-53 26% (34) 4% (70) 9% (96) 42% (29) 59Boomers: Age 54-72 7% (25) 7% (25) 4% (05) 52% (39) 746PID: Dem (no lean) 39% (286) 9% (68) 8% (28) 34% (25) 733PID: Ind (no lean) 2% (60) 2% (9) 5% (6) 5% (389) 757PID: Rep (no lean) 0% (62) 27% (7) 8% (5) 45% (285) 633PID/Gender: DemMen 30% (03) 3% (44) 2% (73) 37% (26) 346PID/Gender: DemWomen 47% (83) 6% (24) 4% (56) 32% (24) 387PID/Gender: Ind Men 7% (54) 7% (55) 6% (50) 5% (62) 32PID/Gender: Ind Women 24% (06) 8% (37) 5% (66) 52% (227) 436PID/Gender: Rep Men 2% (42) 32% (3) 7% (62) 39% (40) 357PID/Gender: Rep Women 7% (9) 2% (58) 9% (52) 53% (45) 275Ideo: Liberal (1-3) 43% (302) 0% (72) 7% (9) 30% (22) 705Ideo: Moderate (4) 24% (04) 0% (45) 2% (9) 45% (99) 440Ideo: Conservative (5-7) 8% (57) 27% (86) 6% (0) 48% (327) 68Educ: < College 2% (3) 5% (26) 8% (263) 46% (668) 459Educ: Bachelors degree 27% (6) 8% (76) 5% (65) 40% (7) 428Educ: Post-grad 34% (8) 6% (38) 3% (30) 37% (86) 235
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Table AV3_11: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?LGBTQ people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 24% (508) 6% (330) 7% (359) 44% (925) 222Income: Under 50k 23% (292) 5% (84) 9% (238) 43% (548) 262Income: 50k-100k 26% (6) 8% (2) 5% (92) 42% (260) 625Income: 100k+ 23% (55) 4% (34) 3% (30) 50% (7) 235Ethnicity: White 22% (363) 6% (274) 7% (276) 45% (748) 66Ethnicity: Hispanic 35% (8) 2% (4) 20% (68) 32% (09) 337Ethnicity: Afr. Am. 35% (93) 3% (35) 4% (37) 38% (99) 265Ethnicity: Other 26% (52) % (2) 23% (46) 40% (78) 97Relig: Protestant 22% (0) 23% (6) 3% (66) 43% (25) 506Relig: Roman Catholic 8% (67) 5% (59) 2% (79) 46% (78) 383Relig: Ath./Agn./None 30% (9) 8% (48) 8% () 44% (276) 626Relig: Something Else 27% (04) 4% (55) 7% (67) 4% (57) 383Relig: Jewish 35% (23) 28% (8) 0% (6) 27% (7) 64Relig: Evangelical 6% (84) 27% (46) 6% (87) 4% (220) 538Relig: Non-Evang. Catholics 22% (28) 4% (8) 6% (94) 47% (270) 573Relig: All Christian 9% (22) 20% (227) 6% (8) 44% (49) Relig: All Non-Christian 29% (295) 0% (03) 8% (78) 43% (434) 009Community: Urban 28% (5) 5% (78) 9% (99) 38% (203) 530Community: Suburban 25% (242) 5% (5) 7% (65) 43% (426) 984Community: Rural 9% (5) 7% (02) 6% (95) 49% (296) 608Employ: Private Sector 29% (89) 6% (03) 7% () 39% (257) 66Employ: Government 35% (47) 25% (33) 5% (20) 24% (32) 32Employ: Self-Employed 23% (43) 5% (28) 22% (40) 40% (73) 85Employ: Homemaker 8% (32) 6% (28) 6% (29) 50% (88) 77Employ: Student 42% (38) 2% () 2% (9) 25% (23) 90Employ: Retired 4% (65) 9% (88) 3% (59) 54% (248) 46Employ: Unemployed 25% (59) 0% (24) 8% (44) 47% (3) 24Employ: Other 9% (33) 8% (5) 2% (36) 52% (90) 74Military HH: Yes 8% (69) 26% (99) 4% (53) 42% (62) 383Military HH: No 25% (439) 3% (232) 8% (306) 44% (763) 739
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Table AV3_11: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?LGBTQ people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 24% (508) 6% (330) 7% (359) 44% (925) 222RD/WT: Right Direction 0% (82) 23% (89) 8% (49) 49% (408) 827RD/WT: Wrong Track 33% (426) % (4) 6% (2) 40% (57) 295Trump Job Approve 0% (85) 25% (208) 8% (53) 47% (399) 845Trump Job Disapprove 35% (402) 0% (7) 7% (96) 38% (447) 62Trump Job Strongly Approve 7% (27) 30% (20) 9% (77) 44% (76) 400Trump Job Somewhat Approve 3% (58) 20% (88) 7% (76) 50% (224) 446Trump Job Somewhat Disapprove 7% (50) 2% (34) 25% (72) 47% (36) 293Trump Job Strongly Disapprove 40% (352) 0% (83) 4% (25) 36% (30) 870#1 Issue: Economy 22% (42) 5% (97) 8% (3) 45% (288) 639#1 Issue: Security 6% (67) 23% (96) 5% (63) 46% (97) 423#1 Issue: Health Care 27% (80) 4% (4) 9% (58) 4% (22) 300#1 Issue: Medicare / Social Security 5% (45) 5% (43) 5% (45) 54% (58) 290#1 Issue: Women’s Issues 58% (6) 0% (0) 3% (4) 9% (20) 05#1 Issue: Education 34% (62) % (2) 5% (28) 40% (74) 85#1 Issue: Energy 34% (27) % (9) 29% (23) 26% (2) 79#1 Issue: Other 23% (24) 3% (3) 7% (7) 47% (47) 02016 Vote: Democrat Hillary Clinton 39% (269) 9% (60) 6% (2) 36% (252) 6942016 Vote: Republican Donald Trump 0% (65) 27% (86) 6% (08) 47% (322) 682016 Vote: Someone else 22% (43) 2% (23) 8% (35) 48% (92) 932012 Vote: Barack Obama 35% (296) 0% (84) 6% (34) 40% (338) 8522012 Vote: Mitt Romney 7% (37) 28% (45) 6% (79) 49% (250) 52012 Vote: Other 0% (0) 2% (2) 4% (4) 54% (54) 992012 Vote: Didn’t Vote 25% (62) 2% (8) 20% (32) 43% (280) 6554-Region: Northeast 24% (92) 3% (5) 7% (65) 45% (7) 3804-Region: Midwest 2% (94) 9% (85) 4% (65) 45% (202) 4464-Region: South 2% (64) 8% (40) 9% (53) 43% (338) 7954-Region: West 3% (57) % (54) 5% (77) 43% (24) 502Favorable of Trump % (9) 26% (223) 7% (45) 47% (40) 860Unfavorable of Trump 35% (406) 9% (03) 7% (94) 39% (449) 52
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Table AV3_11: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?LGBTQ people
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 24% (508) 6% (330) 7% (359) 44% (925) 222Very Favorable of Trump 0% (46) 30% (33) 6% (7) 44% (98) 448Somewhat Favorable of Trump % (45) 22% (90) 8% (74) 49% (203) 42Somewhat Unfavorable of Trump 8% (36) 5% (30) 20% (4) 48% (00) 207Very Unfavorable of Trump 39% (370) 8% (73) 6% (53) 37% (350) 946Comic Book Fan: Yes 33% (242) 7% (25) 22% (56) 28% (99) 722Comic Book Fan: No 9% (225) 5% (73) 5% (76) 5% (592) 67Comic Book Fan: Don’t Know / No Opinion 8% (4) 4% (32) % (27) 57% (34) 233Superhero movie fan: Yes 30% (35) 7% (97) 20% (24) 33% (397) 86Superhero movie fan: No 7% (35) 5% (7) 3% (02) 54% (422) 776Superhero movie fan: Don’t Know / No Opinion 3% (2) 0% (7) 0% (6) 66% (06) 60Saw superhero movie/past year: Yes 33% (308) 7% (64) 20% (9) 30% (28) 944Saw superhero movie/past year: No 8% (96) 5% (63) 4% (54) 54% (605) 8Saw superhero movie/past year: DK/NO 7% (4) 5% (3) 24% (4) 64% (38) 60Avengers: Very familiar 34% (248) 7% (23) 2% (52) 29% (25) 738Avengers: Somewhat familiar 24% (62) 5% (99) 2% (4) 40% (272) 675Avengers: Not too familiar 6% (52) 9% (6) 0% (3) 55% (73) 37Avengers: Not at all familiar 3% (43) 4% (45) 9% (30) 63% (20) 39Avengers: Don’t Know / No Opinion 4% (3) 2% (2) 6% (5) 87% (64) 73Watch In tity War: Very likely 33% (228) 6% (3) 20% (39) 3% (26) 696Watch In tity War: Somewhat likely 25% (8) 4% (67) 25% (7) 36% (67) 469Watch In tity War: Not too likely 2% (68) 9% (59) 5% (48) 45% (46) 32Watch In tity War: Not at all likely 5% (84) 5% (82) 8% (43) 62% (333) 540Watch In tity War: DK/NO 0% (0) 0% (9) 4% (3) 67% (64) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_12: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Christians
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 2% (443) % (226) 23% (49) 45% (963) 222Gender: Male 22% (228) % (4) 25% (260) 4% (423) 024Gender: Female 20% (25) 0% (2) 2% (23) 49% (540) 098Age: 18-29 9% (86) 5% (67) 26% (7) 40% (78) 447Age: 30-44 8% (97) 3% (7) 28% (46) 4% (26) 530Age: 45-54 9% (64) % (37) 2% (7) 48% (60) 332Age: 55-64 23% (9) 8% (30) 20% (80) 49% (9) 392Age: 65+ 25% (05) 5% (2) 8% (77) 52% (29) 42Generation Z: 18-21 23% (3) 3% (8) 25% (35) 39% (54) 38Millennial: Age 22-37 9% (5) 5% (89) 26% (60) 4% (248) 62Generation X: Age 38-53 8% (95) 2% (6) 25% (3) 45% (233) 59Boomers: Age 54-72 23% (72) 7% (5) 20% (49) 50% (374) 746PID: Dem (no lean) 2% (50) 5% () 24% (78) 40% (293) 733PID: Ind (no lean) 6% (9) 0% (75) 20% (52) 54% (40) 757PID: Rep (no lean) 27% (73) 6% (39) 25% (60) 4% (260) 633PID/Gender: DemMen 9% (65) 4% (48) 25% (87) 42% (45) 346PID/Gender: DemWomen 22% (85) 6% (63) 24% (9) 38% (47) 387PID/Gender: Ind Men 9% (60) % (34) 24% (76) 47% (5) 32PID/Gender: Ind Women 4% (60) 9% (4) 7% (75) 60% (260) 436PID/Gender: Rep Men 29% (03) 9% (3) 27% (96) 36% (27) 357PID/Gender: Rep Women 25% (70) 3% (8) 24% (65) 48% (32) 275Ideo: Liberal (1-3) 9% (34) 20% (42) 25% (73) 36% (256) 705Ideo: Moderate (4) 8% (78) 7% (3) 27% (20) 48% (2) 440Ideo: Conservative (5-7) 28% (9) 5% (34) 2% (46) 46% (30) 68Educ: < College 20% (287) % (57) 23% (34) 46% (673) 459Educ: Bachelors degree 2% (90) 0% (4) 23% (96) 47% (20) 428Educ: Post-grad 28% (66) 2% (28) 23% (53) 38% (89) 235
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Table AV3_12: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Christians
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 2% (443) % (226) 23% (49) 45% (963) 222Income: Under 50k 2% (269) 0% (26) 24% (303) 45% (564) 262Income: 50k-100k 22% (37) % (70) 23% (46) 44% (273) 625Income: 100k+ 6% (37) 3% (30) 8% (42) 54% (26) 235Ethnicity: White 9% (322) % (87) 24% (39) 46% (76) 66Ethnicity: Hispanic 24% (8) 8% (6) 20% (66) 38% (29) 337Ethnicity: Afr. Am. 30% (80) 8% (20) 2% (55) 4% (09) 265Ethnicity: Other 2% (40) 9% (8) 23% (45) 47% (93) 97Relig: Protestant 35% (77) 6% (3) 9% (97) 40% (202) 506Relig: Roman Catholic 7% (65) 5% (2) 30% (5) 48% (82) 383Relig: Ath./Agn./None 8% (48) 6% (03) 2% (34) 54% (34) 626Relig: Something Else 8% (70) 3% (48) 26% (99) 43% (66) 383Relig: Jewish 3% (20) 25% (6) 0% (6) 35% (22) 64Relig: Evangelical 4% (22) 8% (46) 8% (96) 33% (75) 538Relig: Non-Evang. Catholics 8% (04) 5% (29) 28% (6) 49% (279) 573Relig: All Christian 29% (325) 7% (75) 23% (257) 4% (454) Relig: All Non-Christian 2% (8) 5% (5) 23% (233) 50% (507) 009Community: Urban 2% (2) 0% (53) 24% (28) 45% (238) 530Community: Suburban 2% (202) % (05) 24% (232) 45% (446) 984Community: Rural 2% (30) % (68) 22% (3) 46% (279) 608Employ: Private Sector 2% (36) 2% (77) 25% (64) 43% (284) 66Employ: Government 26% (34) 9% (25) 26% (34) 29% (38) 32Employ: Self-Employed 26% (48) % (20) 24% (45) 39% (72) 85Employ: Homemaker 9% (7) 5% (27) 2% (37) 54% (96) 77Employ: Student 7% (5) 4% (2) 28% (25) 42% (38) 90Employ: Retired 25% (5) 6% (29) 9% (86) 50% (230) 46Employ: Unemployed 6% (39) 0% (24) 27% (64) 47% (4) 24Employ: Other 22% (39) 6% (0) 20% (35) 52% (90) 74Military HH: Yes 25% (96) 0% (40) 22% (84) 43% (63) 383Military HH: No 20% (347) % (86) 23% (406) 46% (800) 739
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Table AV3_12: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Christians
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 2% (443) % (226) 23% (49) 45% (963) 222RD/WT: Right Direction 23% (89) 6% (53) 25% (204) 46% (38) 827RD/WT: Wrong Track 20% (254) 3% (73) 22% (287) 45% (582) 295Trump Job Approve 23% (98) 7% (63) 25% (25) 44% (369) 845Trump Job Disapprove 20% (236) 3% (55) 22% (256) 44% (55) 62Trump Job Strongly Approve 27% (0) 8% (30) 25% (99) 40% (6) 400Trump Job Somewhat Approve 20% (89) 7% (33) 26% (6) 47% (208) 446Trump Job Somewhat Disapprove 20% (57) 7% (20) 28% (8) 46% (34) 293Trump Job Strongly Disapprove 2% (78) 6% (35) 20% (75) 44% (38) 870#1 Issue: Economy 2% (35) 0% (62) 22% (43) 47% (299) 639#1 Issue: Security 28% (8) 5% (22) 20% (85) 47% (98) 423#1 Issue: Health Care 7% (52) 4% (42) 24% (73) 44% (32) 300#1 Issue: Medicare / Social Security 2% (6) 7% (20) 25% (73) 47% (38) 290#1 Issue: Women’s Issues 5% (6) 26% (27) 24% (25) 36% (37) 05#1 Issue: Education 6% (30) 6% (29) 24% (44) 44% (8) 85#1 Issue: Energy 9% (5) % (9) 39% (3) 3% (24) 79#1 Issue: Other 6% (6) 5% (5) 7% (7) 52% (52) 02016 Vote: Democrat Hillary Clinton 20% (4) 4% (96) 23% (6) 43% (296) 6942016 Vote: Republican Donald Trump 27% (8) 7% (49) 24% (63) 42% (289) 682016 Vote: Someone else 20% (39) % (2) 22% (42) 47% (9) 932012 Vote: Barack Obama 2% (77) 2% (05) 24% (204) 43% (367) 8522012 Vote: Mitt Romney 26% (30) 7% (38) 23% (6) 44% (226) 52012 Vote: Other 24% (24) 5% (5) 22% (22) 49% (48) 992012 Vote: Didn’t Vote 7% (0) 2% (78) 23% (49) 49% (38) 6554-Region: Northeast 7% (66) 9% (34) 24% (90) 50% (89) 3804-Region: Midwest 9% (87) 9% (40) 23% (05) 48% (25) 4464-Region: South 26% (209) 0% (78) 24% (87) 40% (32) 7954-Region: West 6% (82) 5% (73) 22% (08) 48% (238) 502Favorable of Trump 24% (20) 8% (70) 25% (23) 43% (367) 860Unfavorable of Trump 9% (223) 3% (52) 22% (255) 45% (522) 52
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Table AV3_12: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Christians
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 2% (443) % (226) 23% (49) 45% (963) 222Very Favorable of Trump 30% (34) 7% (3) 23% (05) 40% (78) 448Somewhat Favorable of Trump 8% (76) 9% (39) 26% (08) 46% (89) 42Somewhat Unfavorable of Trump 25% (52) 8% (7) 25% (5) 42% (87) 207Very Unfavorable of Trump 8% (7) 4% (35) 22% (204) 46% (435) 946Comic Book Fan: Yes 25% (79) 5% () 30% (28) 30% (24) 722Comic Book Fan: No 8% (24) 9% (03) 20% (235) 53% (65) 67Comic Book Fan: Don’t Know / No Opinion 22% (5) 5% (2) 6% (37) 57% (33) 233Superhero movie fan: Yes 22% (263) 3% (56) 28% (336) 36% (430) 86Superhero movie fan: No 9% (50) 8% (62) 7% (32) 56% (432) 776Superhero movie fan: Don’t Know / No Opinion 9% (30) 5% (8) 4% (23) 62% (00) 60Saw superhero movie/past year: Yes 24% (222) 4% (34) 29% (273) 33% (35) 944Saw superhero movie/past year: No 9% (25) 8% (90) 8% (205) 54% (609) 8Saw superhero movie/past year: DK/NO 0% (6) 2% () 22% (3) 66% (39) 60Avengers: Very familiar 24% (76) 6% (5) 27% (20) 33% (246) 738Avengers: Somewhat familiar 20% (38) 0% (68) 27% (85) 42% (284) 675Avengers: Not too familiar 22% (68) 7% (2) 7% (55) 54% (72) 37Avengers: Not at all familiar 7% (54) 6% (20) 4% (46) 63% (200) 39Avengers: Don’t Know / No Opinion 0% (7) 2% (2) 5% (4) 83% (6) 73Watch In tity War: Very likely 24% (64) 5% (07) 29% (205) 32% (220) 696Watch In tity War: Somewhat likely 22% (02) 0% (47) 27% (29) 4% (90) 469Watch In tity War: Not too likely 22% (70) 0% (33) 23% (73) 45% (44) 32Watch In tity War: Not at all likely 8% (98) 6% (35) 3% (70) 62% (338) 540Watch In tity War: DK/NO 8% (8) 4% (4) 5% (4) 73% (7) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_13: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Muslims
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 22% (459) 4% (300) 8% (387) 46% (977) 222Gender: Male 20% (200) 8% (8) 20% (20) 42% (434) 024Gender: Female 24% (259) % (9) 6% (77) 49% (543) 098Age: 18-29 33% (46) 3% (57) 20% (90) 34% (54) 447Age: 30-44 25% (35) 3% (67) 20% (07) 42% (22) 530Age: 45-54 9% (64) 5% (5) 9% (65) 46% (52) 332Age: 55-64 7% (66) 4% (55) 7% (65) 52% (205) 392Age: 65+ % (48) 6% (69) 4% (60) 58% (244) 42Generation Z: 18-21 33% (45) 4% (9) 23% (32) 30% (42) 38Millennial: Age 22-37 29% (78) 2% (76) 9% (7) 39% (24) 62Generation X: Age 38-53 22% (6) 4% (72) 20% (05) 43% (226) 59Boomers: Age 54-72 5% () 5% (08) 6% (20) 55% (407) 746PID: Dem (no lean) 36% (260) 0% (73) 8% (29) 37% (270) 733PID: Ind (no lean) 8% (34) % (85) 7% (29) 54% (409) 757PID: Rep (no lean) 0% (65) 22% (42) 20% (28) 47% (297) 633PID/Gender: DemMen 29% (99) % (37) 23% (78) 38% (32) 346PID/Gender: DemWomen 42% (6) 9% (36) 3% (5) 36% (38) 387PID/Gender: Ind Men 7% (55) 5% (47) 9% (6) 49% (58) 32PID/Gender: Ind Women 8% (79) 9% (38) 5% (68) 58% (25) 436PID/Gender: Rep Men 3% (46) 27% (97) 20% (70) 40% (44) 357PID/Gender: Rep Women 7% (9) 6% (45) 2% (58) 56% (53) 275Ideo: Liberal (1-3) 39% (273) 3% (89) 8% (24) 3% (28) 705Ideo: Moderate (4) 20% (86) % (47) 20% (89) 49% (28) 440Ideo: Conservative (5-7) 9% (6) 2% (46) 8% (25) 5% (348) 68Educ: < College 9% (272) 5% (24) 9% (284) 47% (689) 459Educ: Bachelors degree 26% (3) 2% (52) 6% (69) 45% (94) 428Educ: Post-grad 3% (74) 5% (34) 5% (34) 40% (93) 235
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Table AV3_13: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Muslims
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 22% (459) 4% (300) 8% (387) 46% (977) 222Income: Under 50k 2% (264) 3% (67) 9% (244) 47% (587) 262Income: 50k-100k 23% (44) 6% (0) 7% (08) 44% (272) 625Income: 100k+ 22% (52) 4% (32) 4% (34) 50% (7) 235Ethnicity: White 8% (297) 5% (249) 8% (294) 49% (82) 66Ethnicity: Hispanic 30% (02) 9% (65) 7% (56) 34% (4) 337Ethnicity: Afr. Am. 42% () 8% (22) 8% (48) 32% (83) 265Ethnicity: Other 26% (5) 5% (29) 23% (45) 37% (72) 97Relig: Protestant 20% (03) 9% (99) 7% (84) 44% (220) 506Relig: Roman Catholic 7% (67) 2% (47) 20% (77) 50% (92) 383Relig: Ath./Agn./None 25% (54) 0% (63) 8% (3) 47% (296) 626Relig: Something Else 25% (98) 2% (45) 20% (75) 43% (65) 383Relig: Jewish 35% (23) 9% (2) 7% (4) 39% (25) 64Relig: Evangelical 7% (92) 24% (28) 8% (94) 42% (224) 538Relig: Non-Evang. Catholics 20% (5) % (65) 8% (04) 50% (289) 573Relig: All Christian 9% (207) 7% (92) 8% (98) 46% (53) Relig: All Non-Christian 25% (252) % (08) 9% (88) 46% (462) 009Community: Urban 28% (50) 3% (7) 7% (92) 4% (26) 530Community: Suburban 2% (209) 4% (38) 9% (85) 46% (45) 984Community: Rural 6% (99) 5% (9) 8% (09) 5% (309) 608Employ: Private Sector 25% (68) 4% (90) 9% (26) 42% (277) 66Employ: Government 33% (44) 24% (3) 5% (9) 28% (37) 32Employ: Self-Employed 20% (38) 9% (36) 20% (37) 40% (74) 85Employ: Homemaker 2% (22) 8% (32) 5% (26) 55% (98) 77Employ: Student 39% (35) 3% (2) 8% (6) 30% (27) 90Employ: Retired 4% (66) 5% (67) 5% (68) 56% (259) 46Employ: Unemployed 2% (5) 8% (8) 27% (65) 44% (06) 24Employ: Other 9% (34) 8% (4) 7% (29) 56% (98) 74Military HH: Yes 9% (72) 24% (92) 5% (59) 42% (60) 383Military HH: No 22% (387) 2% (208) 9% (328) 47% (86) 739
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Table AV3_13: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Muslims
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 22% (459) 4% (300) 8% (387) 46% (977) 222RD/WT: Right Direction 9% (77) 9% (58) 20% (68) 5% (423) 827RD/WT: Wrong Track 29% (382) % (42) 7% (28) 43% (553) 295Trump Job Approve 8% (65) 2% (8) 20% (70) 5% (429) 845Trump Job Disapprove 33% (379) 0% (4) 8% (208) 40% (46) 62Trump Job Strongly Approve 6% (25) 27% (07) 2% (83) 46% (84) 400Trump Job Somewhat Approve 9% (40) 6% (73) 9% (87) 55% (245) 446Trump Job Somewhat Disapprove 9% (55) 0% (29) 24% (7) 47% (37) 293Trump Job Strongly Disapprove 37% (323) 0% (85) 6% (37) 37% (324) 870#1 Issue: Economy 20% (28) 3% (83) 20% (25) 47% (303) 639#1 Issue: Security 2% (52) 2% (90) 8% (76) 49% (206) 423#1 Issue: Health Care 25% (76) % (33) 6% (47) 48% (43) 300#1 Issue: Medicare / Social Security 6% (47) 2% (34) 8% (5) 55% (58) 290#1 Issue: Women’s Issues 49% (5) 6% (7) 5% (5) 20% (2) 05#1 Issue: Education 30% (56) % (9) 7% (32) 42% (77) 85#1 Issue: Energy 3% (25) 3% (0) 24% (9) 32% (25) 79#1 Issue: Other 23% (23) 3% (3) 20% (2) 44% (44) 02016 Vote: Democrat Hillary Clinton 37% (254) 8% (56) 7% (5) 39% (269) 6942016 Vote: Republican Donald Trump 8% (54) 24% (66) 8% (23) 50% (337) 682016 Vote: Someone else 9% (37) 2% (23) 2% (40) 48% (93) 932012 Vote: Barack Obama 32% (277) 8% (69) 7% (46) 42% (360) 8522012 Vote: Mitt Romney 7% (35) 24% (2) 9% (99) 50% (255) 52012 Vote: Other % (0) 9% (8) 9% (9) 52% (5) 992012 Vote: Didn’t Vote 2% (34) 4% (9) 9% (23) 47% (306) 6554-Region: Northeast 24% (92) 3% (48) 7% (63) 47% (77) 3804-Region: Midwest 9% (83) 4% (63) 9% (84) 49% (26) 4464-Region: South 9% (50) 6% (24) 20% (63) 45% (358) 7954-Region: West 27% (35) 3% (65) 5% (77) 45% (225) 502Favorable of Trump 8% (69) 22% (9) 20% (70) 50% (430) 860Unfavorable of Trump 32% (374) 9% (06) 8% (202) 4% (469) 52
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Table AV3_13: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Muslims
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 22% (459) 4% (300) 8% (387) 46% (977) 222Very Favorable of Trump 8% (37) 27% (23) 7% (76) 47% (23) 448Somewhat Favorable of Trump 8% (33) 7% (68) 23% (94) 53% (27) 42Somewhat Unfavorable of Trump 7% (36) 3% (27) 20% (42) 49% (02) 207Very Unfavorable of Trump 36% (338) 8% (80) 7% (60) 39% (367) 946Comic Book Fan: Yes 3% (223) 7% (2) 23% (68) 29% (2) 722Comic Book Fan: No 7% (97) 4% (60) 7% (93) 53% (67) 67Comic Book Fan: Don’t Know / No Opinion 7% (39) 9% (20) % (26) 64% (49) 233Superhero movie fan: Yes 27% (38) 6% (86) 22% (262) 35% (420) 86Superhero movie fan: No 5% (8) 4% (06) 4% (0) 57% (442) 776Superhero movie fan: Don’t Know / No Opinion 4% (23) 5% (8) 9% (5) 7% (4) 60Saw superhero movie/past year: Yes 3% (294) 6% (47) 20% (92) 33% (3) 944Saw superhero movie/past year: No 4% (60) 4% (52) 6% (79) 56% (628) 8Saw superhero movie/past year: DK/NO 8% (5) 3% (2) 26% (6) 63% (37) 60Avengers: Very familiar 30% (29) 7% (29) 22% (6) 3% (228) 738Avengers: Somewhat familiar 22% (5) 4% (92) 2% (42) 43% (290) 675Avengers: Not too familiar 6% (49) % (34) 3% (40) 6% (93) 37Avengers: Not at all familiar % (34) 4% (43) 2% (40) 63% (202) 39Avengers: Don’t Know / No Opinion 7% (5) % () 5% (4) 87% (63) 73Watch In tity War: Very likely 30% (208) 6% () 2% (45) 33% (233) 696Watch In tity War: Somewhat likely 26% (20) 4% (67) 25% (6) 36% (66) 469Watch In tity War: Not too likely 9% (59) 4% (44) 7% (53) 5% (64) 32Watch In tity War: Not at all likely 2% (65) 3% (73) % (59) 64% (344) 540Watch In tity War: DK/NO 7% (7) 6% (6) 4% (4) 72% (70) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_14: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Jews
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 22% (459) 6% (33) 22% (468) 50% (062) 222Gender: Male 20% (205) 9% (90) 26% (265) 45% (465) 024Gender: Female 23% (254) 4% (43) 9% (203) 54% (597) 098Age: 18-29 28% (24) 2% (56) 2% (95) 39% (73) 447Age: 30-44 24% (29) 7% (35) 24% (27) 45% (239) 530Age: 45-54 8% (60) 4% (2) 25% (84) 53% (76) 332Age: 55-64 2% (82) 4% (5) 20% (80) 55% (25) 392Age: 65+ 5% (63) 4% (6) 9% (82) 62% (260) 42Generation Z: 18-21 28% (39) % (5) 26% (36) 35% (48) 38Millennial: Age 22-37 26% (56) 0% (59) 2% (30) 44% (266) 62Generation X: Age 38-53 22% (3) 5% (28) 25% (3) 48% (247) 59Boomers: Age 54-72 8% (33) 4% (27) 20% (50) 58% (436) 746PID: Dem (no lean) 3% (225) 6% (47) 20% (44) 43% (37) 733PID: Ind (no lean) 7% (28) 5% (39) 2% (63) 56% (427) 757PID: Rep (no lean) 7% (06) 7% (47) 25% (6) 50% (39) 633PID/Gender: DemMen 24% (83) 9% (30) 25% (85) 43% (47) 346PID/Gender: DemWomen 37% (42) 4% (7) 5% (59) 44% (69) 387PID/Gender: Ind Men 7% (55) 6% (8) 26% (84) 5% (64) 32PID/Gender: Ind Women 7% (72) 5% (2) 8% (79) 60% (263) 436PID/Gender: Rep Men 9% (66) 2% (42) 27% (96) 43% (53) 357PID/Gender: Rep Women 4% (40) 2% (5) 24% (65) 60% (65) 275Ideo: Liberal (1-3) 35% (244) 9% (65) 9% (3) 38% (265) 705Ideo: Moderate (4) 9% (82) 6% (27) 25% (0) 50% (22) 440Ideo: Conservative (5-7) 5% (00) 5% (3) 25% (72) 55% (377) 68Educ: < College 8% (269) 7% (97) 23% (342) 5% (750) 459Educ: Bachelors degree 25% (09) 6% (25) 9% (80) 50% (24) 428Educ: Post-grad 34% (80) 5% () 9% (45) 42% (98) 235
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Table AV3_14: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Jews
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 22% (459) 6% (33) 22% (468) 50% (062) 222Income: Under 50k 2% (26) 7% (83) 23% (286) 50% (632) 262Income: 50k-100k 23% (43) 5% (33) 24% (48) 48% (302) 625Income: 100k+ 23% (55) 7% (6) 5% (35) 55% (28) 235Ethnicity: White 20% (334) 5% (86) 22% (358) 53% (883) 66Ethnicity: Hispanic 28% (94) 3% (42) 23% (76) 37% (25) 337Ethnicity: Afr. Am. 32% (85) 9% (23) 2% (55) 38% (02) 265Ethnicity: Other 20% (40) 2% (24) 28% (55) 39% (78) 97Relig: Protestant 22% (3) 6% (29) 2% (06) 5% (258) 506Relig: Roman Catholic 20% (75) 4% (6) 24% (93) 52% (99) 383Relig: Ath./Agn./None 2% (28) 6% (38) 2% (34) 52% (325) 626Relig: Something Else 25% (97) 9% (35) 2% (79) 45% (72) 383Relig: Jewish 37% (24) 5% (0) 7% (5) 4% (26) 64Relig: Evangelical 2% (4) 8% (4) 24% (28) 47% (255) 538Relig: Non-Evang. Catholics 2% (9) 3% (9) 22% (27) 54% (307) 573Relig: All Christian 2% (233) 5% (60) 23% (255) 5% (563) Relig: All Non-Christian 22% (226) 7% (73) 2% (23) 49% (498) 009Community: Urban 24% (27) 0% (50) 22% (7) 45% (236) 530Community: Suburban 22% (29) 5% (47) 23% (223) 50% (495) 984Community: Rural 8% (2) 6% (36) 2% (28) 54% (33) 608Employ: Private Sector 25% (68) 7% (44) 23% (53) 45% (296) 66Employ: Government 32% (42) 0% (3) 22% (29) 36% (47) 32Employ: Self-Employed 25% (47) 7% (4) 27% (50) 40% (75) 85Employ: Homemaker 3% (24) 8% (5) 6% (28) 63% () 77Employ: Student 35% (3) 8% (7) 2% (9) 36% (33) 90Employ: Retired 5% (69) 3% (6) 2% (98) 60% (279) 46Employ: Unemployed 8% (44) 4% (0) 27% (64) 5% (22) 24Employ: Other 9% (33) 8% (4) 6% (28) 57% (99) 74Military HH: Yes 2% (8) 8% (30) 22% (83) 49% (88) 383Military HH: No 22% (377) 6% (03) 22% (385) 50% (874) 739
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Table AV3_14: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Jews
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 22% (459) 6% (33) 22% (468) 50% (062) 222RD/WT: Right Direction 4% (3) 7% (60) 25% (207) 54% (447) 827RD/WT: Wrong Track 27% (345) 6% (73) 20% (26) 47% (65) 295Trump Job Approve 3% (2) 8% (64) 25% (26) 54% (454) 845Trump Job Disapprove 28% (33) 6% (66) 20% (238) 45% (528) 62Trump Job Strongly Approve 4% (56) 8% (34) 28% (3) 49% (97) 400Trump Job Somewhat Approve 3% (57) 7% (30) 23% (02) 57% (256) 446Trump Job Somewhat Disapprove 7% (48) 5% (5) 26% (76) 52% (53) 293Trump Job Strongly Disapprove 32% (282) 6% (50) 9% (62) 43% (375) 870#1 Issue: Economy 22% (40) 5% (33) 22% (42) 5% (324) 639#1 Issue: Security 6% (66) 5% (22) 26% (09) 54% (227) 423#1 Issue: Health Care 22% (65) 9% (28) 2% (63) 48% (43) 300#1 Issue: Medicare / Social Security 7% (48) 4% (2) 22% (63) 58% (68) 290#1 Issue: Women’s Issues 42% (44) 4% (4) 8% (8) 26% (28) 05#1 Issue: Education 25% (46) 7% (3) 8% (34) 50% (93) 85#1 Issue: Energy 36% (28) 6% (5) 27% (2) 32% (25) 79#1 Issue: Other 20% (20) 7% (7) 8% (8) 55% (55) 02016 Vote: Democrat Hillary Clinton 3% (28) 6% (40) 9% (3) 44% (304) 6942016 Vote: Republican Donald Trump 5% (04) 7% (45) 26% (74) 53% (358) 682016 Vote: Someone else 9% (37) 7% (4) 25% (48) 49% (94) 932012 Vote: Barack Obama 28% (243) 5% (4) 20% (74) 46% (394) 8522012 Vote: Mitt Romney 4% (73) 5% (25) 26% (3) 55% (282) 52012 Vote: Other 5% (5) 5% (5) 24% (23) 56% (55) 992012 Vote: Didn’t Vote 9% (26) 9% (62) 2% (40) 50% (327) 6554-Region: Northeast 22% (84) 7% (26) 20% (76) 5% (94) 3804-Region: Midwest 2% (92) 4% (8) 22% (98) 53% (238) 4464-Region: South 2% (65) 6% (50) 24% (92) 49% (388) 7954-Region: West 23% (7) 8% (40) 20% (02) 48% (242) 502Favorable of Trump 4% (22) 8% (66) 26% (220) 53% (452) 860Unfavorable of Trump 28% (328) 5% (58) 20% (234) 46% (532) 52
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Table AV3_14: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Jews
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 22% (459) 6% (33) 22% (468) 50% (062) 222Very Favorable of Trump 7% (76) 8% (35) 25% () 50% (226) 448Somewhat Favorable of Trump % (46) 8% (3) 26% (08) 55% (226) 42Somewhat Unfavorable of Trump 20% (40) 6% (3) 26% (55) 48% (99) 207Very Unfavorable of Trump 30% (287) 5% (46) 9% (80) 46% (433) 946Comic Book Fan: Yes 3% (225) 9% (63) 29% (23) 3% (22) 722Comic Book Fan: No 7% (94) 6% (66) 9% (225) 58% (68) 67Comic Book Fan: Don’t Know / No Opinion 7% (39) 2% (4) 3% (30) 69% (6) 233Superhero movie fan: Yes 27% (37) 7% (87) 27% (36) 39% (466) 86Superhero movie fan: No 5% (7) 6% (44) 7% (32) 62% (483) 776Superhero movie fan: Don’t Know / No Opinion 5% (24) % (2) 3% (20) 7% (3) 60Saw superhero movie/past year: Yes 28% (264) 9% (84) 26% (246) 37% (349) 944Saw superhero movie/past year: No 7% (89) 4% (49) 8% (206) 60% (675) 8Saw superhero movie/past year: DK/NO 8% (5) — (0) 28% (7) 64% (38) 60Avengers: Very familiar 28% (205) 0% (77) 26% (9) 36% (266) 738Avengers: Somewhat familiar 22% (50) 5% (34) 25% (67) 48% (323) 675Avengers: Not too familiar 9% (59) 3% () 7% (55) 60% (9) 37Avengers: Not at all familiar 2% (39) 3% (0) 6% (5) 69% (29) 39Avengers: Don’t Know / No Opinion 8% (6) % () 5% (4) 86% (63) 73Watch In tity War: Very likely 28% (95) 9% (59) 27% (85) 37% (257) 696Watch In tity War: Somewhat likely 23% (08) 9% (40) 27% (29) 4% (9) 469Watch In tity War: Not too likely 2% (67) 6% (8) 20% (65) 53% (7) 32Watch In tity War: Not at all likely 5% (82) 3% (5) 4% (75) 68% (368) 540Watch In tity War: DK/NO 7% (6) — (0) 5% (4) 78% (75) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_15: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?People with disabilities
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 34% (723) 8% (59) 8% (376) 4% (864) 222Gender: Male 28% (290) 0% (0) 20% (207) 42% (426) 024Gender: Female 39% (433) 5% (58) 5% (69) 40% (438) 098Age: 18-29 4% (85) 0% (46) 9% (87) 29% (30) 447Age: 30-44 35% (87) 9% (47) 20% (06) 36% (9) 530Age: 45-54 33% (0) 3% () 9% (64) 44% (47) 332Age: 55-64 33% (30) 7% (26) 5% (59) 45% (77) 392Age: 65+ 27% (2) 7% (30) 4% (60) 52% (220) 42Generation Z: 18-21 43% (60) 0% (3) 22% (30) 25% (35) 38Millennial: Age 22-37 37% (228) 0% (62) 9% (9) 33% (202) 62Generation X: Age 38-53 35% (80) 5% (27) 20% (02) 40% (20) 59Boomers: Age 54-72 3% (228) 7% (49) 5% (2) 48% (357) 746PID: Dem (no lean) 45% (332) 6% (44) 6% (4) 33% (243) 733PID: Ind (no lean) 29% (27) 7% (56) 7% (28) 47% (355) 757PID: Rep (no lean) 28% (74) 9% (59) 2% (34) 42% (266) 633PID/Gender: DemMen 33% (6) 7% (25) 20% (69) 39% (36) 346PID/Gender: DemWomen 56% (26) 5% (9) 2% (45) 28% (07) 387PID/Gender: Ind Men 24% (76) 0% (3) 20% (64) 46% (49) 32PID/Gender: Ind Women 32% (40) 6% (25) 5% (64) 47% (206) 436PID/Gender: Rep Men 27% (98) 2% (45) 2% (74) 40% (4) 357PID/Gender: Rep Women 28% (76) 5% (4) 22% (60) 45% (25) 275Ideo: Liberal (1-3) 49% (345) 8% (59) 4% (97) 29% (204) 705Ideo: Moderate (4) 30% (33) 8% (37) 2% (95) 40% (75) 440Ideo: Conservative (5-7) 25% (7) 9% (58) 20% (34) 47% (38) 68Educ: < College 3% (457) 8% (20) 9% (270) 42% (6) 459Educ: Bachelors degree 37% (57) 6% (25) 6% (70) 4% (77) 428Educ: Post-grad 46% (09) 6% (4) 5% (36) 33% (77) 235
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Table AV3_15: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?People with disabilities
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 34% (723) 8% (59) 8% (376) 4% (864) 222Income: Under 50k 33% (42) 8% (00) 9% (235) 40% (506) 262Income: 50k-100k 37% (230) 7% (44) 7% (08) 39% (243) 625Income: 100k+ 3% (72) 7% (6) 4% (32) 49% (5) 235Ethnicity: White 33% (542) 7% (22) 8% (298) 42% (698) 66Ethnicity: Hispanic 4% (39) 4% (46) 7% (58) 28% (94) 337Ethnicity: Afr. Am. 44% (7) 8% (2) 5% (4) 33% (86) 265Ethnicity: Other 33% (64) 8% (6) 9% (37) 4% (80) 97Relig: Protestant 37% (86) 8% (38) 4% (73) 4% (209) 506Relig: Roman Catholic 28% (06) 9% (34) 22% (84) 4% (59) 383Relig: Ath./Agn./None 3% (97) 6% (40) 7% (08) 45% (28) 626Relig: Something Else 38% (47) 7% (27) 7% (65) 38% (45) 383Relig: Jewish 52% (33) 0% (6) % (7) 28% (8) 64Relig: Evangelical 37% (20) 9% (48) 8% (99) 35% (90) 538Relig: Non-Evang. Catholics 3% (79) 8% (44) 8% (04) 43% (246) 573Relig: All Christian 34% (379) 8% (92) 8% (203) 39% (436) Relig: All Non-Christian 34% (344) 7% (67) 7% (72) 42% (427) 009Community: Urban 36% (89) 9% (48) 7% (9) 38% (202) 530Community: Suburban 35% (348) 6% (63) 8% (74) 40% (398) 984Community: Rural 3% (86) 8% (48) 8% (0) 43% (263) 608Employ: Private Sector 35% (232) 9% (57) 8% (9) 38% (253) 66Employ: Government 44% (58) 9% (2) 2% (27) 26% (35) 32Employ: Self-Employed 36% (67) 8% (4) 20% (36) 36% (67) 85Employ: Homemaker 35% (62) 5% (9) 6% (28) 44% (78) 77Employ: Student 5% (46) 7% (6) 7% (6) 25% (23) 90Employ: Retired 28% (27) 9% (40) 6% (73) 48% (22) 46Employ: Unemployed 30% (73) 4% (0) 2% (5) 44% (07) 24Employ: Other 33% (57) 6% (0) 5% (26) 46% (8) 74Military HH: Yes 3% (9) 2% (46) 7% (65) 40% (52) 383Military HH: No 35% (604) 7% (3) 8% (30) 4% (72) 739
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Table AV3_15: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?People with disabilities
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 34% (723) 8% (59) 8% (376) 4% (864) 222RD/WT: Right Direction 24% (96) 9% (78) 20% (65) 47% (388) 827RD/WT: Wrong Track 4% (527) 6% (82) 6% (20) 37% (476) 295Trump Job Approve 24% (206) 0% (8) 2% (82) 45% (377) 845Trump Job Disapprove 43% (499) 6% (7) 6% (84) 35% (408) 62Trump Job Strongly Approve 2% (85) 0% (40) 24% (98) 44% (77) 400Trump Job Somewhat Approve 27% (2) 9% (4) 9% (84) 45% (200) 446Trump Job Somewhat Disapprove 32% (95) 6% (8) 22% (66) 39% (4) 293Trump Job Strongly Disapprove 47% (405) 6% (53) 4% (8) 34% (294) 870#1 Issue: Economy 33% (209) 6% (37) 9% (2) 43% (272) 639#1 Issue: Security 28% (20) 7% (3) 9% (80) 45% (92) 423#1 Issue: Health Care 36% (09) 2% (35) 5% (44) 37% (2) 300#1 Issue: Medicare / Social Security 29% (83) 7% (2) 7% (49) 47% (37) 290#1 Issue: Women’s Issues 56% (58) 5% (5) 3% (3) 7% (8) 05#1 Issue: Education 43% (79) 7% (3) 5% (28) 35% (65) 85#1 Issue: Energy 49% (39) 4% (3) 26% (20) 2% (6) 79#1 Issue: Other 25% (25) 5% (5) 9% (9) 5% (5) 02016 Vote: Democrat Hillary Clinton 44% (305) 6% (4) 6% (3) 34% (235) 6942016 Vote: Republican Donald Trump 25% (73) 0% (69) 2% (42) 44% (296) 682016 Vote: Someone else 35% (67) 4% (8) 6% (3) 45% (87) 932012 Vote: Barack Obama 42% (356) 6% (5) 6% (37) 36% (309) 8522012 Vote: Mitt Romney 25% (28) 8% (40) 20% (0) 47% (242) 52012 Vote: Other 25% (25) 7% (6) 9% (9) 49% (48) 992012 Vote: Didn’t Vote 32% (22) 0% (62) 8% (9) 40% (262) 6554-Region: Northeast 35% (33) 8% (3) 6% (59) 4% (57) 3804-Region: Midwest 32% (44) 6% (29) 9% (85) 42% (88) 4464-Region: South 34% (268) 8% (65) 9% (5) 39% (3) 7954-Region: West 36% (79) 7% (35) 6% (80) 4% (208) 502Favorable of Trump 25% (23) % (90) 2% (8) 44% (376) 860Unfavorable of Trump 43% (49) 6% (67) 6% (80) 36% (45) 52
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Table AV3_15: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?People with disabilities
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 34% (723) 8% (59) 8% (376) 4% (864) 222Very Favorable of Trump 25% (2) % (52) 20% (90) 43% (94) 448Somewhat Favorable of Trump 24% (00) 9% (39) 22% (9) 44% (82) 42Somewhat Unfavorable of Trump 32% (66) 8% (7) 23% (47) 37% (77) 207Very Unfavorable of Trump 45% (426) 5% (49) 4% (33) 36% (338) 946Comic Book Fan: Yes 43% (3) 0% (69) 24% (7) 24% (7) 722Comic Book Fan: No 30% (344) 7% (84) 5% (76) 48% (562) 67Comic Book Fan: Don’t Know / No Opinion 29% (67) 3% (6) 2% (29) 56% (3) 233Superhero movie fan: Yes 39% (468) 9% (06) 2% (253) 30% (359) 86Superhero movie fan: No 27% (20) 6% (50) 4% (06) 53% (40) 776Superhero movie fan: Don’t Know / No Opinion 28% (45) 2% (3) % (7) 59% (95) 60Saw superhero movie/past year: Yes 42% (40) 0% (96) 2% (99) 26% (248) 944Saw superhero movie/past year: No 28% (36) 6% (62) 5% (62) 52% (578) 8Saw superhero movie/past year: DK/NO 2% (7) 2% () 23% (4) 63% (38) 60Avengers: Very familiar 42% (309) % (79) 2% (53) 27% (97) 738Avengers: Somewhat familiar 35% (233) 8% (54) 2% (39) 37% (248) 675Avengers: Not too familiar 30% (96) 3% (0) 5% (47) 52% (65) 37Avengers: Not at all familiar 24% (75) 5% (6) 0% (33) 6% (95) 39Avengers: Don’t Know / No Opinion 3% (0) % () 4% (3) 8% (60) 73Watch In tity War: Very likely 4% (282) 0% (69) 22% (5) 28% (94) 696Watch In tity War: Somewhat likely 39% (82) 8% (40) 22% (04) 30% (43) 469Watch In tity War: Not too likely 35% () 7% (22) 7% (55) 4% (33) 32Watch In tity War: Not at all likely 24% (30) 5% (27) 0% (52) 6% (33) 540Watch In tity War: DK/NO 8% (7) % () 4% (4) 67% (64) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV3_16: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Immigrants
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 23% (493) % (225) 2% (455) 45% (948) 222Gender: Male 2% (23) 4% (38) 26% (267) 40% (406) 024Gender: Female 26% (28) 8% (87) 7% (88) 49% (542) 098Age: 18-29 34% (5) % (49) 20% (90) 35% (58) 447Age: 30-44 26% (38) % (59) 23% (20) 40% (23) 530Age: 45-54 23% (75) 8% (28) 24% (80) 45% (49) 332Age: 55-64 9% (75) 0% (39) 24% (93) 47% (86) 392Age: 65+ 3% (55) 2% (5) 7% (73) 58% (242) 42Generation Z: 18-21 33% (46) % (6) 24% (33) 32% (44) 38Millennial: Age 22-37 29% (79) 0% (63) 2% (3) 39% (238) 62Generation X: Age 38-53 24% (26) % (55) 23% (7) 43% (22) 59Boomers: Age 54-72 8% (33) 0% (73) 2% (56) 5% (383) 746PID: Dem (no lean) 38% (277) 8% (60) 9% (42) 35% (255) 733PID: Ind (no lean) 20% (49) 8% (6) 9% (46) 53% (40) 757PID: Rep (no lean) % (68) 7% (04) 27% (68) 46% (292) 633PID/Gender: DemMen 3% (06) 9% (32) 24% (85) 36% (23) 346PID/Gender: DemWomen 44% (7) 7% (28) 5% (57) 34% (3) 387PID/Gender: Ind Men 20% (63) 9% (30) 24% (78) 47% (50) 32PID/Gender: Ind Women 20% (86) 7% (3) 6% (68) 58% (25) 436PID/Gender: Rep Men 2% (44) 2% (76) 29% (05) 37% (32) 357PID/Gender: Rep Women 9% (24) 0% (28) 23% (63) 58% (60) 275Ideo: Liberal (1-3) 40% (283) % (79) 9% (32) 30% (20) 705Ideo: Moderate (4) 22% (97) 8% (37) 24% (07) 45% (99) 440Ideo: Conservative (5-7) % (74) 4% (97) 24% (64) 5% (345) 68Educ: < College 9% (282) 2% (70) 23% (335) 46% (672) 459Educ: Bachelors degree 29% (24) 9% (37) 20% (84) 43% (84) 428Educ: Post-grad 37% (88) 8% (8) 6% (37) 39% (93) 235
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Table AV3_16: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Immigrants
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 23% (493) % (225) 2% (455) 45% (948) 222Income: Under 50k 22% (274) 0% (3) 23% (29) 45% (566) 262Income: 50k-100k 26% (62) 2% (75) 20% (27) 42% (26) 625Income: 100k+ 24% (58) 8% (9) 6% (38) 5% (2) 235Ethnicity: White 20% (332) % (85) 2% (356) 47% (788) 66Ethnicity: Hispanic 33% () 3% (45) 23% (76) 3% (05) 337Ethnicity: Afr. Am. 4% (08) 8% (20) 20% (53) 32% (84) 265Ethnicity: Other 27% (54) % (2) 23% (46) 39% (76) 97Relig: Protestant 23% (4) 3% (68) 20% (99) 44% (225) 506Relig: Roman Catholic 8% (70) 0% (39) 24% (94) 47% (80) 383Relig: Ath./Agn./None 26% (66) 6% (39) 2% (33) 46% (289) 626Relig: Something Else 25% (94) 2% (46) 22% (84) 42% (60) 383Relig: Jewish 34% (22) 2% (4) 4% (9) 3% (20) 64Relig: Evangelical 20% (06) 5% (83) 23% (23) 42% (226) 538Relig: Non-Evang. Catholics 22% (27) 0% (58) 20% (6) 47% (27) 573Relig: All Christian 2% (234) 3% (4) 2% (238) 45% (497) Relig: All Non-Christian 26% (259) 8% (84) 2% (27) 44% (449) 009Community: Urban 27% (45) 0% (5) 24% (25) 39% (209) 530Community: Suburban 25% (248) 0% (99) 2% (203) 44% (434) 984Community: Rural 7% (00) 2% (76) 2% (27) 50% (305) 608Employ: Private Sector 26% (7) 2% (8) 24% (60) 38% (250) 66Employ: Government 35% (47) 7% (23) 9% (25) 29% (38) 32Employ: Self-Employed 23% (43) 0% (8) 23% (43) 44% (8) 85Employ: Homemaker 6% (28) 2% (22) 7% (30) 55% (98) 77Employ: Student 5% (46) 6% (5) 5% (4) 28% (25) 90Employ: Retired 4% (66) % (5) 20% (90) 55% (254) 46Employ: Unemployed 24% (57) 4% () 27% (64) 45% (0) 24Employ: Other 2% (36) 9% (5) 7% (30) 53% (93) 74Military HH: Yes 8% (68) 8% (69) 9% (74) 45% (72) 383Military HH: No 24% (425) 9% (57) 22% (38) 45% (776) 739
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Table AV3_16: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Immigrants
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 23% (493) % (225) 2% (455) 45% (948) 222RD/WT: Right Direction 8% (70) 6% (30) 25% (207) 5% (420) 827RD/WT: Wrong Track 33% (424) 7% (95) 9% (248) 4% (528) 295Trump Job Approve 0% (8) 6% (37) 24% (205) 50% (422) 845Trump Job Disapprove 35% (402) 7% (85) 20% (228) 38% (447) 62Trump Job Strongly Approve 8% (3) 22% (87) 25% (0) 45% (8) 400Trump Job Somewhat Approve % (5) % (50) 23% (04) 54% (240) 446Trump Job Somewhat Disapprove 2% (60) 7% (2) 27% (79) 45% (33) 293Trump Job Strongly Disapprove 39% (34) 7% (65) 7% (50) 36% (34) 870#1 Issue: Economy 23% (49) 9% (58) 22% (37) 46% (294) 639#1 Issue: Security 5% (62) 4% (6) 24% (02) 47% (99) 423#1 Issue: Health Care 27% (8) % (34) 9% (58) 42% (27) 300#1 Issue: Medicare / Social Security 6% (45) 8% (24) 23% (68) 53% (53) 290#1 Issue: Women’s Issues 50% (53) 2% (3) 4% (5) 23% (24) 05#1 Issue: Education 30% (56) 9% (7) 6% (29) 45% (83) 85#1 Issue: Energy 34% (27) 8% (6) 32% (26) 25% (20) 79#1 Issue: Other 20% (20) 3% (3) 20% (20) 48% (48) 02016 Vote: Democrat Hillary Clinton 39% (27) 6% (44) 9% (32) 36% (247) 6942016 Vote: Republican Donald Trump 8% (55) 8% (22) 25% (73) 49% (332) 682016 Vote: Someone else 24% (46) 3% (6) 25% (47) 48% (93) 932012 Vote: Barack Obama 34% (29) 7% (58) 20% (66) 40% (337) 8522012 Vote: Mitt Romney 8% (42) 4% (7) 26% (3) 52% (266) 52012 Vote: Other % () 4% (4) 22% (2) 53% (53) 992012 Vote: Didn’t Vote 23% (48) 3% (82) 2% (37) 44% (288) 6554-Region: Northeast 23% (87) 2% (44) 8% (69) 47% (79) 3804-Region: Midwest 20% (9) 3% (58) 2% (95) 45% (202) 4464-Region: South 22% (76) 0% (79) 23% (87) 44% (354) 7954-Region: West 28% (39) 9% (44) 2% (05) 43% (24) 502Favorable of Trump 8% (70) 8% (53) 25% (25) 49% (42) 860Unfavorable of Trump 36% (44) 6% (69) 9% (22) 39% (448) 52
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Table AV3_16: Should superhero movies have more or fewer leading title characters that represent each of the following groups, or do they have theright amount?Immigrants
Demographic More FewerAbout rightamount
Don’t Know / NoOpinion Total N
Adults 23% (493) % (225) 2% (455) 45% (948) 222Very Favorable of Trump 7% (32) 23% (04) 25% () 45% (20) 448Somewhat Favorable of Trump 9% (38) 2% (49) 25% (04) 54% (220) 42Somewhat Unfavorable of Trump 23% (47) 8% (6) 26% (53) 44% (9) 207Very Unfavorable of Trump 39% (367) 6% (53) 8% (68) 38% (357) 946Comic Book Fan: Yes 33% (236) 4% (99) 26% (9) 27% (97) 722Comic Book Fan: No 9% (22) 9% (08) 20% (23) 52% (607) 67Comic Book Fan: Don’t Know / No Opinion 6% (37) 8% (8) 5% (34) 62% (44) 233Superhero movie fan: Yes 29% (339) 2% (40) 25% (298) 34% (409) 86Superhero movie fan: No 7% (34) 0% (76) 7% (3) 56% (435) 776Superhero movie fan: Don’t Know / No Opinion 3% (20) 6% (9) 6% (26) 65% (04) 60Saw superhero movie/past year: Yes 33% (3) 2% (4) 25% (232) 30% (287) 944Saw superhero movie/past year: No 6% (79) 0% (09) 9% (208) 56% (623) 8Saw superhero movie/past year: DK/NO 6% (3) 5% (3) 26% (5) 64% (38) 60Avengers: Very familiar 32% (239) 2% (92) 25% (86) 30% (220) 738Avengers: Somewhat familiar 24% (59) 2% (80) 23% (57) 4% (279) 675Avengers: Not too familiar 8% (56) 9% (27) 8% (58) 55% (76) 37Avengers: Not at all familiar 2% (37) 7% (23) 6% (50) 66% (20) 39Avengers: Don’t Know / No Opinion 3% (2) 4% (3) 7% (5) 86% (63) 73Watch In tity War: Very likely 3% (28) 2% (8) 26% (82) 3% (25) 696Watch In tity War: Somewhat likely 26% (2) 3% (6) 24% (2) 37% (74) 469Watch In tity War: Not too likely 22% (70) 2% (37) 2% (67) 46% (46) 32Watch In tity War: Not at all likely 4% (77) 8% (42) 4% (75) 64% (346) 540Watch In tity War: DK/NO 6% (6) 5% (5) 9% (9) 69% (67) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV4_1: How much do each of the following impact your decision to see a superhero movie?The superheroes in the lm
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 39% (827) 25% (528) 0% (204) 6% (349) 0% (24) 222Gender: Male 4% (48) 24% (249) 0% (06) 6% (65) 8% (86) 024Gender: Female 37% (409) 25% (278) 9% (99) 7% (84) 2% (28) 098Age: 18-29 5% (229) 23% (03) 0% (45) 6% (28) 9% (42) 447Age: 30-44 45% (240) 29% (53) 8% (4) 9% (50) 9% (45) 530Age: 45-54 43% (44) 22% (74) 9% (3) 7% (56) 8% (26) 332Age: 55-64 34% (34) 28% (09) % (43) 9% (74) 8% (33) 392Age: 65+ 9% (80) 2% (88) 0% (44) 33% (4) 6% (68) 42Generation Z: 18-21 46% (64) 23% (3) 5% (20) 5% (7) % (5) 38Millennial: Age 22-37 5% (35) 24% (49) 8% (5) 8% (46) 8% (5) 62Generation X: Age 38-53 42% (28) 27% (42) 8% (42) 4% (72) 9% (45) 59Boomers: Age 54-72 29% (28) 25% (89) 0% (77) 23% (75) 2% (86) 746PID: Dem (no lean) 4% (303) 27% (95) % (79) 3% (94) 8% (62) 733PID: Ind (no lean) 39% (298) 24% (85) 8% (60) 6% (8) 3% (96) 757PID: Rep (no lean) 36% (226) 23% (48) 0% (65) 22% (36) 9% (57) 633PID/Gender: DemMen 45% (54) 2% (72) 3% (46) 2% (4) 9% (32) 346PID/Gender: DemWomen 38% (49) 32% (23) 9% (33) 4% (53) 8% (29) 387PID/Gender: Ind Men 39% (26) 27% (87) 8% (25) 6% (52) 9% (30) 32PID/Gender: Ind Women 39% (72) 22% (97) 8% (35) 5% (66) 5% (65) 436PID/Gender: Rep Men 39% (38) 25% (90) 0% (34) 20% (72) 7% (24) 357PID/Gender: Rep Women 32% (88) 2% (58) % (3) 23% (65) 2% (33) 275Ideo: Liberal (1-3) 45% (36) 27% (87) 9% (65) % (8) 8% (55) 705Ideo: Moderate (4) 37% (63) 23% (02) % (50) 9% (82) 0% (44) 440Ideo: Conservative (5-7) 35% (239) 25% (67) 9% (60) 22% (52) 9% (62) 68Educ: < College 40% (585) 23% (336) 0% (4) 5% (222) 2% (74) 459Educ: Bachelors degree 4% (77) 28% (20) 9% (38) 6% (69) 6% (25) 428Educ: Post-grad 28% (65) 30% (72) % (26) 25% (58) 6% (5) 235
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Table AV4_1: How much do each of the following impact your decision to see a superhero movie?The superheroes in the lm
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 39% (827) 25% (528) 0% (204) 6% (349) 0% (24) 222Income: Under 50k 40% (503) 23% (29) 0% (20) 6% (20) 2% (47) 262Income: 50k-100k 39% (245) 27% (72) 9% (58) 7% (05) 7% (46) 625Income: 100k+ 34% (79) 28% (65) % (26) 8% (43) 9% (22) 235Ethnicity: White 36% (605) 25% (422) 9% (54) 9% (307) 0% (72) 66Ethnicity: Hispanic 48% (63) 28% (96) 0% (35) 8% (27) 5% (6) 337Ethnicity: Afr. Am. 52% (36) 2% (55) 8% (22) 0% (28) 9% (24) 265Ethnicity: Other 44% (86) 26% (5) 4% (28) 7% (4) 9% (8) 97Relig: Protestant 35% (75) 24% (2) % (53) 24% (2) 7% (37) 506Relig: Roman Catholic 37% (4) 26% (99) 2% (44) 6% (62) 0% (37) 383Relig: Ath./Agn./None 39% (24) 27% (7) 7% (46) 4% (85) 3% (83) 626Relig: Something Else 4% (56) 2% (82) 0% (40) 6% (6) 2% (44) 383Relig: Jewish 42% (27) 27% (8) 5% (3) 8% () 8% (5) 64Relig: Evangelical 43% (233) 24% (3) 0% (54) 6% (86) 6% (35) 538Relig: Non-Evang. Catholics 34% (97) 25% (44) % (64) 20% (7) 9% (5) 573Relig: All Christian 39% (430) 25% (275) % (8) 8% (203) 8% (85) Relig: All Non-Christian 39% (397) 25% (253) 9% (87) 4% (46) 3% (27) 009Community: Urban 44% (233) 27% (4) 7% (39) 3% (68) 9% (49) 530Community: Suburban 38% (375) 25% (249) 0% (03) 6% (59) 0% (98) 984Community: Rural 36% (220) 23% (38) 0% (62) 20% (22) % (67) 608Employ: Private Sector 45% (296) 26% (73) 0% (64) 3% (85) 7% (44) 66Employ: Government 52% (68) 25% (33) % (4) 7% (9) 6% (7) 32Employ: Self-Employed 4% (76) 27% (49) 0% (8) 4% (26) 8% (5) 85Employ: Homemaker 44% (78) 22% (39) 9% (6) 3% (23) 2% (2) 77Employ: Student 50% (45) 20% (8) 20% (8) 4% (4) 6% (5) 90Employ: Retired 23% (04) 23% (05) 9% (43) 32% (49) 3% (60) 46Employ: Unemployed 42% (02) 24% (58) 6% (4) 5% (37) 2% (30) 24Employ: Other 33% (58) 30% (53) 9% (6) 9% (6) 8% (32) 74Military HH: Yes 35% (33) 25% (96) 8% (30) 24% (90) 9% (33) 383Military HH: No 40% (694) 25% (43) 0% (74) 5% (258) 0% (8) 739
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Table AV4_1: How much do each of the following impact your decision to see a superhero movie?The superheroes in the lm
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 39% (827) 25% (528) 0% (204) 6% (349) 0% (24) 222RD/WT: Right Direction 37% (309) 24% (94) 7% (57) 20% (67) 2% (0) 827RD/WT: Wrong Track 40% (58) 26% (333) % (48) 4% (82) 9% (3) 295Trump Job Approve 37% (33) 24% (206) 9% (72) 20% (72) 0% (83) 845Trump Job Disapprove 40% (467) 26% (302) % (28) 4% (58) 9% (07) 62Trump Job Strongly Approve 37% (49) 23% (92) 7% (28) 23% (90) 0% (40) 400Trump Job Somewhat Approve 37% (64) 25% (3) 0% (44) 8% (8) 0% (44) 446Trump Job Somewhat Disapprove 38% (0) 30% (89) 2% (35) 8% (23) 2% (36) 293Trump Job Strongly Disapprove 4% (357) 25% (23) % (92) 6% (36) 8% (7) 870#1 Issue: Economy 43% (272) 28% (78) 7% (47) 5% (99) 7% (43) 639#1 Issue: Security 33% (39) 27% (5) 0% (44) 8% (76) 2% (50) 423#1 Issue: Health Care 4% (23) 2% (62) 8% (24) 7% (5) 3% (40) 300#1 Issue: Medicare / Social Security 26% (77) 26% (75) % (32) 2% (6) 6% (45) 290#1 Issue: Women’s Issues 49% (5) 29% (3) 8% (9) 8% (9) 5% (5) 05#1 Issue: Education 45% (84) 7% (3) 6% (30) 4% (25) 8% (5) 85#1 Issue: Energy 52% (4) 8% (4) 2% (0) 4% () 4% (3) 79#1 Issue: Other 39% (40) 22% (23) 8% (8) 8% (8) 2% (2) 02016 Vote: Democrat Hillary Clinton 38% (266) 27% (86) 2% (80) 4% (98) 9% (64) 6942016 Vote: Republican Donald Trump 35% (238) 24% (65) 9% (59) 22% (5) 0% (68) 682016 Vote: Someone else 36% (70) 29% (55) % (22) 6% (30) 9% (7) 932012 Vote: Barack Obama 38% (326) 27% (229) 0% (87) 6% (38) 8% (72) 8522012 Vote: Mitt Romney 33% (70) 22% (3) 9% (46) 25% (29) 0% (53) 52012 Vote: Other 35% (35) 24% (24) 8% (8) 2% (2) % () 992012 Vote: Didn’t Vote 45% (296) 24% (60) 0% (63) 9% (59) 2% (78) 6554-Region: Northeast 35% (33) 24% (89) 2% (46) 9% (73) 0% (38) 3804-Region: Midwest 36% (62) 26% (5) 0% (45) 7% (74) % (50) 4464-Region: South 42% (335) 25% (98) 8% (62) 4% (4) % (86) 7954-Region: West 39% (98) 25% (25) 0% (5) 7% (87) 8% (40) 502Favorable of Trump 38% (328) 24% (208) 8% (69) 20% (68) 0% (87) 860Unfavorable of Trump 4% (468) 26% (302) % (29) 4% (62) 8% (92) 52
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Table AV4_1: How much do each of the following impact your decision to see a superhero movie?The superheroes in the lm
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 39% (827) 25% (528) 0% (204) 6% (349) 0% (24) 222Very Favorable of Trump 39% (73) 23% (03) 6% (28) 2% (96) % (48) 448Somewhat Favorable of Trump 38% (55) 25% (05) 0% (4) 8% (72) 0% (39) 42Somewhat Unfavorable of Trump 4% (85) 28% (59) 4% (28) % (23) 6% (2) 207Very Unfavorable of Trump 40% (383) 26% (244) % (0) 5% (38) 8% (80) 946Comic Book Fan: Yes 60% (430) 25% (80) 7% (49) 6% (43) 3% (20) 722Comic Book Fan: No 28% (32) 25% (290) % (33) 24% (285) 2% (37) 67Comic Book Fan: Don’t Know / No Opinion 33% (76) 25% (58) 0% (22) 9% (2) 24% (56) 233Superhero movie fan: Yes 60% (70) 28% (335) 6% (73) 3% (35) 3% (33) 86Superhero movie fan: No % (88) 2% (60) 4% (06) 38% (293) 7% (29) 776Superhero movie fan: Don’t Know / No Opinion 8% (29) 2% (33) 6% (25) 3% (2) 33% (52) 60Saw superhero movie/past year: Yes 60% (563) 29% (270) 7% (67) 2% (24) 2% (20) 944Saw superhero movie/past year: No 23% (253) 22% (248) 2% (34) 29% (32) 4% (62) 8Saw superhero movie/past year: DK/NO 9% () 5% (9) 6% (4) 6% (4) 53% (32) 60Avengers: Very familiar 67% (49) 23% (69) 5% (39) 3% (2) 2% (8) 738Avengers: Somewhat familiar 39% (26) 36% (245) 2% (80) 8% (53) 5% (36) 675Avengers: Not too familiar 4% (45) 22% (68) 6% (52) 3% (99) 7% (53) 37Avengers: Not at all familiar 8% (24) 4% (45) 8% (27) 5% (63) 9% (60) 39Avengers: Don’t Know / No Opinion 7% (5) % () 9% (7) 7% (3) 64% (47) 73Watch In tity War: Very likely 70% (488) 23% (60) 3% (20) 2% (4) 2% (4) 696Watch In tity War: Somewhat likely 43% (99) 38% (80) 2% (57) 3% (5) 4% (7) 469Watch In tity War: Not too likely 24% (78) 29% (94) 8% (59) 6% (52) 2% (39) 32Watch In tity War: Not at all likely 8% (42) 5% (8) % (60) 48% (260) 8% (97) 540Watch In tity War: DK/NO 20% (20) 3% (3) 0% (0) 7% (7) 49% (47) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV4_4: How much do each of the following impact your decision to see a superhero movie?The actors in the lm
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 37% (775) 29% (68) 0% (208) 5% (328) 9% (93) 222Gender: Male 34% (345) 30% (309) 2% (23) 7% (7) 7% (76) 024Gender: Female 39% (430) 28% (309) 8% (85) 4% (56) % (7) 098Age: 18-29 43% (92) 29% (32) 0% (47) 8% (35) 9% (4) 447Age: 30-44 43% (227) 3% (66) 9% (45) 0% (53) 7% (37) 530Age: 45-54 38% (25) 27% (9) % (37) 7% (55) 7% (24) 332Age: 55-64 34% (33) 33% (30) % (42) 4% (57) 8% (30) 392Age: 65+ 23% (97) 24% (00) 9% (38) 30% (27) 4% (60) 42Generation Z: 18-21 4% (56) 22% (3) 8% (24) 6% (8) 3% (9) 38Millennial: Age 22-37 45% (277) 3% (90) 9% (53) 8% (49) 7% (43) 62Generation X: Age 38-53 38% (96) 3% (58) 9% (46) 5% (79) 8% (39) 59Boomers: Age 54-72 30% (225) 30% (222) 0% (7) 20% (5) 0% (77) 746PID: Dem (no lean) 40% (296) 30% (222) 0% (76) % (83) 8% (56) 733PID: Ind (no lean) 36% (275) 29% (29) 8% (60) 5% () 2% (92) 757PID: Rep (no lean) 32% (204) 28% (78) % (73) 2% (34) 7% (44) 633PID/Gender: DemMen 35% (20) 30% (04) 4% (47) 4% (47) 8% (27) 346PID/Gender: DemWomen 45% (76) 3% (8) 7% (29) 9% (35) 8% (29) 387PID/Gender: Ind Men 34% (0) 3% (0) 9% (29) 6% (52) 9% (29) 32PID/Gender: Ind Women 38% (65) 27% (8) 7% (3) 4% (59) 4% (63) 436PID/Gender: Rep Men 32% (5) 29% (04) 3% (47) 20% (72) 5% (9) 357PID/Gender: Rep Women 32% (89) 27% (73) 9% (26) 22% (62) 9% (25) 275Ideo: Liberal (1-3) 42% (293) 3% (28) % (78) 0% (70) 6% (46) 705Ideo: Moderate (4) 37% (6) 29% (29) 9% (40) 5% (67) 0% (44) 440Ideo: Conservative (5-7) 3% (22) 30% (204) 0% (66) 22% (46) 8% (53) 68Educ: < College 39% (572) 26% (383) 9% (35) 5% (24) % (54) 459Educ: Bachelors degree 32% (37) 36% (54) 0% (4) 6% (69) 6% (26) 428Educ: Post-grad 28% (66) 35% (8) 3% (3) 9% (44) 5% (2) 235
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Table AV4_4: How much do each of the following impact your decision to see a superhero movie?The actors in the lm
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 37% (775) 29% (68) 0% (208) 5% (328) 9% (93) 222Income: Under 50k 38% (479) 27% (344) 9% (4) 5% (92) % (33) 262Income: 50k-100k 36% (226) 3% (93) % (66) 6% (03) 6% (38) 625Income: 100k+ 30% (70) 35% (82) 2% (29) 4% (33) 9% (22) 235Ethnicity: White 34% (564) 30% (500) 0% (60) 7% (285) 9% (52) 66Ethnicity: Hispanic 5% (70) 25% (83) 0% (35) 0% (34) 4% (4) 337Ethnicity: Afr. Am. 49% (29) 22% (59) % (28) 9% (23) 9% (24) 265Ethnicity: Other 4% (82) 30% (59) 0% (20) 0% (20) 8% (7) 97Relig: Protestant 30% (53) 30% (54) 2% (60) 2% (07) 6% (32) 506Relig: Roman Catholic 34% (29) 28% (09) % (4) 8% (69) 9% (36) 383Relig: Ath./Agn./None 35% (28) 30% (90) 9% (56) 3% (83) 3% (79) 626Relig: Something Else 40% (52) 29% (0) 9% (34) 3% (49) 0% (38) 383Relig: Jewish 36% (23) 36% (23) 0% (6) 4% (9) 5% (3) 64Relig: Evangelical 42% (227) 27% (47) % (57) 5% (8) 5% (25) 538Relig: Non-Evang. Catholics 3% (77) 30% (7) % (60) 20% (5) 8% (49) 573Relig: All Christian 36% (404) 29% (39) % (8) 8% (96) 7% (74) Relig: All Non-Christian 37% (370) 30% (300) 9% (90) 3% (32) 2% (7) 009Community: Urban 43% (226) 26% (40) 0% (50) 3% (7) 8% (43) 530Community: Suburban 34% (332) 32% (33) 9% (9) 6% (54) 0% (94) 984Community: Rural 36% (27) 27% (65) % (67) 7% (03) 9% (56) 608Employ: Private Sector 4% (269) 3% (202) 2% (77) 2% (79) 5% (33) 66Employ: Government 43% (57) 26% (35) 6% (2) 8% (0) 7% (0) 32Employ: Self-Employed 35% (65) 32% (59) % (20) 5% (27) 8% (5) 85Employ: Homemaker 45% (79) 26% (46) 8% (4) % (9) % (9) 77Employ: Student 4% (37) 34% (3) 5% (4) 5% (5) 4% (4) 90Employ: Retired 25% (4) 27% (25) 9% (40) 27% (26) 2% (56) 46Employ: Unemployed 36% (87) 29% (69) 5% (3) 9% (45) % (27) 24Employ: Other 39% (67) 30% (5) 5% (0) 9% (6) 7% (29) 74Military HH: Yes 32% (2) 28% (07) 9% (36) 23% (87) 8% (32) 383Military HH: No 38% (653) 29% (52) 0% (72) 4% (24) 9% (6) 739
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Table AV4_4: How much do each of the following impact your decision to see a superhero movie?The actors in the lm
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 37% (775) 29% (68) 0% (208) 5% (328) 9% (93) 222RD/WT: Right Direction 35% (286) 27% (223) 9% (73) 8% (53) % (92) 827RD/WT: Wrong Track 38% (488) 3% (395) 0% (35) 4% (75) 8% (0) 295Trump Job Approve 35% (295) 27% (232) 0% (84) 9% (58) 9% (77) 845Trump Job Disapprove 37% (436) 3% (365) 0% (3) 3% (54) 8% (95) 62Trump Job Strongly Approve 38% (50) 25% (00) 8% (33) 2% (83) 9% (34) 400Trump Job Somewhat Approve 33% (45) 30% (32) % (50) 7% (75) 0% (43) 446Trump Job Somewhat Disapprove 33% (98) 36% (04) 0% (30) % (3) 0% (29) 293Trump Job Strongly Disapprove 39% (338) 30% (26) 0% (83) 4% (23) 7% (65) 870#1 Issue: Economy 37% (237) 3% (97) 0% (62) 6% (04) 6% (39) 639#1 Issue: Security 33% (4) 29% (23) 0% (42) 9% (79) 9% (38) 423#1 Issue: Health Care 42% (25) 27% (82) 5% (5) 3% (40) 2% (37) 300#1 Issue: Medicare / Social Security 26% (76) 29% (85) 0% (30) 20% (58) 4% (4) 290#1 Issue: Women’s Issues 57% (59) 28% (30) 8% (9) 2% (2) 4% (4) 05#1 Issue: Education 4% (77) 28% (5) % (20) % (2) 8% (6) 85#1 Issue: Energy 29% (23) 3% (24) 7% (4) 2% (0) 0% (8) 79#1 Issue: Other 36% (37) 25% (25) 5% (5) 3% (3) 0% (0) 02016 Vote: Democrat Hillary Clinton 39% (272) 3% (22) 0% (68) % (80) 9% (62) 6942016 Vote: Republican Donald Trump 33% (225) 27% (86) % (73) 2% (44) 8% (53) 682016 Vote: Someone else 3% (59) 35% (69) 2% (24) 3% (25) 8% (6) 932012 Vote: Barack Obama 38% (322) 3% (264) % (92) 2% (05) 8% (69) 8522012 Vote: Mitt Romney 29% (47) 28% (45) 0% (52) 25% (28) 8% (39) 52012 Vote: Other 29% (28) 36% (35) 9% (9) 6% (6) 0% (0) 992012 Vote: Didn’t Vote 42% (278) 26% (7) 8% (54) 2% (76) % (75) 6554-Region: Northeast 36% (37) 27% (02) 9% (33) 8% (69) 0% (38) 3804-Region: Midwest 32% (44) 29% (30) 4% (60) 5% (67) 0% (44) 4464-Region: South 38% (299) 3% (243) 9% (68) 4% (08) 0% (77) 7954-Region: West 39% (94) 29% (43) 9% (46) 7% (84) 7% (33) 502Favorable of Trump 37% (32) 26% (226) 0% (85) 9% (60) 8% (68) 860Unfavorable of Trump 37% (426) 32% (367) 0% (6) 3% (55) 8% (87) 52
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Table AV4_4: How much do each of the following impact your decision to see a superhero movie?The actors in the lm
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 37% (775) 29% (68) 0% (208) 5% (328) 9% (93) 222Very Favorable of Trump 39% (75) 23% (04) 9% (42) 20% (9) 8% (36) 448Somewhat Favorable of Trump 35% (46) 30% (23) 0% (42) 7% (68) 8% (32) 42Somewhat Unfavorable of Trump 3% (65) 36% (75) 4% (28) 3% (27) 6% (2) 207Very Unfavorable of Trump 38% (362) 3% (292) 9% (88) 4% (28) 8% (75) 946Comic Book Fan: Yes 50% (36) 32% (229) 9% (63) 7% (5) 3% (8) 722Comic Book Fan: No 29% (34) 28% (325) % (27) 2% (25) % (23) 67Comic Book Fan: Don’t Know / No Opinion 3% (73) 28% (64) 8% (8) % (27) 22% (52) 233Superhero movie fan: Yes 50% (598) 34% (403) 9% (02) 5% (54) 2% (29) 86Superhero movie fan: No 9% (47) 22% (69) 2% (90) 33% (257) 5% (3) 776Superhero movie fan: Don’t Know / No Opinion 8% (29) 29% (46) 0% (6) % (8) 32% (5) 60Saw superhero movie/past year: Yes 50% (475) 34% (325) 9% (86) 4% (40) 2% (7) 944Saw superhero movie/past year: No 26% (293) 25% (285) 0% (4) 25% (282) 3% (45) 8Saw superhero movie/past year: DK/NO % (7) 4% (8) 3% (8) 0% (6) 52% (3) 60Avengers: Very familiar 55% (403) 3% (226) 7% (5) 5% (39) 3% (9) 738Avengers: Somewhat familiar 36% (245) 38% (259) 2% (82) 8% (56) 5% (32) 675Avengers: Not too familiar 22% (70) 24% (76) 6% (50) 25% (78) 4% (43) 37Avengers: Not at all familiar 6% (5) 6% (50) 6% (20) 45% (44) 7% (54) 39Avengers: Don’t Know / No Opinion 8% (6) 9% (7) 8% (6) 4% (0) 6% (45) 73Watch In tity War: Very likely 57% (400) 29% (205) 6% (40) 5% (34) 2% (7) 696Watch In tity War: Somewhat likely 44% (204) 37% (73) 3% (60) 3% (6) 3% (5) 469Watch In tity War: Not too likely 24% (77) 38% (2) 5% (48) 3% (43) 0% (33) 32Watch In tity War: Not at all likely 4% (76) 9% (03) 9% (48) 42% (229) 5% (84) 540Watch In tity War: DK/NO 9% (8) 7% (7) 2% (2) 5% (5) 47% (45) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV4_5: How much do each of the following impact your decision to see a superhero movie?Critic reviews
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 2% (246) 23% (489) 23% (488) 32% (675) % (223) 222Gender: Male 3% (3) 23% (236) 22% (227) 33% (333) 9% (97) 024Gender: Female 0% (5) 23% (253) 24% (26) 3% (342) 2% (27) 098Age: 18-29 8% (80) 3% (39) 25% (0) 6% (72) 0% (45) 447Age: 30-44 4% (76) 24% (29) 24% (26) 28% (48) 9% (50) 530Age: 45-54 9% (3) 2% (70) 2% (68) 4% (36) 8% (27) 332Age: 55-64 8% (33) 9% (75) 29% (3) 34% (34) 9% (37) 392Age: 65+ 6% (25) 8% (76) 7% (70) 44% (86) 5% (64) 42Generation Z: 18-21 4% (9) 36% (49) 27% (37) 9% (3) 5% (20) 38Millennial: Age 22-37 7% (06) 26% (6) 26% (57) 22% (37) 8% (52) 62Generation X: Age 38-53 2% (6) 23% (22) 20% (04) 36% (85) 9% (47) 59Boomers: Age 54-72 7% (54) 9% (43) 24% (77) 38% (283) 2% (89) 746PID: Dem (no lean) 4% (0) 27% (20) 22% (6) 28% (203) 9% (66) 733PID: Ind (no lean) 8% (64) 23% (70) 25% (89) 3% (234) 3% (99) 757PID: Rep (no lean) 3% (80) 9% (8) 22% (38) 38% (239) 9% (58) 633PID/Gender: DemMen 7% (58) 27% (94) 9% (65) 27% (93) 0% (35) 346PID/Gender: DemWomen % (43) 28% (07) 25% (96) 29% () 8% (3) 387PID/Gender: Ind Men 7% (2) 22% (69) 26% (82) 36% (7) 0% (32) 32PID/Gender: Ind Women 0% (43) 23% (0) 25% (07) 27% (7) 6% (68) 436PID/Gender: Rep Men 4% (5) 20% (73) 22% (80) 35% (24) 8% (30) 357PID/Gender: Rep Women % (29) 6% (45) 2% (58) 42% (4) 0% (28) 275Ideo: Liberal (1-3) 8% (30) 30% (208) 22% (56) 23% (59) 7% (5) 705Ideo: Moderate (4) 9% (4) 23% (02) 23% (03) 32% (42) 2% (5) 440Ideo: Conservative (5-7) 8% (53) 8% (24) 23% (56) 4% (279) 0% (69) 68Educ: < College % (67) 2% (300) 24% (354) 32% (459) 2% (79) 459Educ: Bachelors degree % (47) 28% (2) 2% (90) 33% (40) 7% (30) 428Educ: Post-grad 4% (33) 29% (69) 9% (44) 32% (76) 6% (4) 235
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Table AV4_5: How much do each of the following impact your decision to see a superhero movie?Critic reviews
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 2% (246) 23% (489) 23% (488) 32% (675) % (223) 222Income: Under 50k 2% (46) 2% (26) 24% (297) 32% (400) 3% (58) 262Income: 50k-100k 2% (75) 26% (62) 23% (44) 33% (204) 7% (42) 625Income: 100k+ % (25) 28% (67) 20% (47) 3% (72) 0% (24) 235Ethnicity: White 0% (67) 23% (384) 23% (375) 34% (563) 0% (7) 66Ethnicity: Hispanic 23% (78) 30% (0) 24% (8) 8% (60) 5% (7) 337Ethnicity: Afr. Am. 3% (34) 23% (60) 2% (56) 3% (8) 3% (33) 265Ethnicity: Other 22% (44) 23% (46) 29% (57) 6% (3) 0% (9) 97Relig: Protestant 3% (65) 2% (09) 22% (4) 36% (84) 7% (35) 506Relig: Roman Catholic 0% (40) 23% (87) 24% (9) 33% (25) % (4) 383Relig: Ath./Agn./None 0% (63) 22% (40) 22% (40) 30% (88) 5% (97) 626Relig: Something Else 4% (55) 27% (02) 20% (75) 29% (0) % (40) 383Relig: Jewish 9% (2) 37% (24) 6% (0) 23% (5) 5% (3) 64Relig: Evangelical 2% (67) 23% (22) 26% (42) 33% (78) 5% (29) 538Relig: Non-Evang. Catholics % (6) 22% (25) 23% (3) 35% (200) 0% (56) 573Relig: All Christian 2% (28) 22% (248) 25% (273) 34% (377) 8% (85) Relig: All Non-Christian 2% (8) 24% (242) 2% (25) 30% (298) 4% (37) 009Community: Urban 5% (80) 27% (46) 22% (7) 25% (32) 0% (55) 530Community: Suburban 0% (95) 24% (234) 23% (226) 33% (325) % (04) 984Community: Rural 2% (7) 8% (0) 24% (45) 36% (29) % (64) 608Employ: Private Sector 6% (07) 27% (77) 22% (45) 28% (86) 7% (45) 66Employ: Government 7% (22) 30% (39) 29% (38) 7% (23) 7% (0) 32Employ: Self-Employed 8% (4) 24% (45) 25% (46) 34% (63) 9% (7) 85Employ: Homemaker 3% (23) 6% (28) 22% (39) 38% (67) % (9) 77Employ: Student 5% (3) 33% (30) 26% (24) 20% (8) 6% (5) 90Employ: Retired 6% (29) 8% (83) 9% (88) 43% (98) 4% (63) 46Employ: Unemployed 9% (22) 7% (42) 28% (68) 3% (75) 4% (34) 24Employ: Other 8% (4) 26% (45) 23% (40) 26% (45) 7% (30) 74Military HH: Yes % (4) 9% (74) 22% (85) 39% (49) 9% (33) 383Military HH: No 2% (205) 24% (45) 23% (403) 30% (526) % (9) 739
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Table AV4_5: How much do each of the following impact your decision to see a superhero movie?Critic reviews
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 2% (246) 23% (489) 23% (488) 32% (675) % (223) 222RD/WT: Right Direction 2% (98) 20% (68) 20% (64) 35% (290) 3% (07) 827RD/WT: Wrong Track % (48) 25% (322) 25% (324) 30% (385) 9% (6) 295Trump Job Approve 0% (87) 9% (64) 22% (87) 37% (34) % (94) 845Trump Job Disapprove 3% (50) 27% (30) 23% (273) 28% (325) 9% (05) 62Trump Job Strongly Approve 2% (47) 6% (62) 20% (79) 42% (68) % (44) 400Trump Job Somewhat Approve 9% (40) 23% (0) 24% (08) 33% (46) % (50) 446Trump Job Somewhat Disapprove 0% (30) 3% (90) 23% (68) 25% (72) % (32) 293Trump Job Strongly Disapprove 4% (20) 25% (29) 24% (205) 29% (252) 8% (73) 870#1 Issue: Economy 2% (74) 23% (45) 26% (65) 33% (23) 7% (42) 639#1 Issue: Security 7% (3) 20% (85) 20% (87) 4% (72) % (49) 423#1 Issue: Health Care 6% (48) 24% (73) 9% (57) 27% (82) 3% (40) 300#1 Issue: Medicare / Social Security 9% (26) 8% (52) 20% (57) 37% (06) 7% (48) 290#1 Issue: Women’s Issues 8% (9) 35% (37) 29% (30) 2% (2) 6% (7) 05#1 Issue: Education 4% (27) 28% (53) 22% (4) 26% (48) 9% (7) 85#1 Issue: Energy 0% (8) 35% (28) 24% (9) 20% (6) % (9) 79#1 Issue: Other 3% (3) 8% (8) 32% (32) 25% (25) 2% (2) 02016 Vote: Democrat Hillary Clinton 3% (88) 27% (88) 23% (56) 28% (94) 0% (67) 6942016 Vote: Republican Donald Trump 0% (70) 9% (29) 22% (50) 39% (266) 0% (66) 682016 Vote: Someone else 9% (8) 2% (4) 28% (54) 34% (66) 7% (3) 932012 Vote: Barack Obama % (95) 26% (28) 24% (20) 3% (26) 9% (78) 8522012 Vote: Mitt Romney 9% (46) 9% (99) 2% (07) 42% (23) 9% (47) 52012 Vote: Other 6% (5) 4% (4) 27% (27) 43% (43) 0% (0) 992012 Vote: Didn’t Vote 5% (98) 24% (59) 23% (54) 24% (56) 3% (88) 6554-Region: Northeast % (43) 24% (9) 2% (8) 32% (22) % (42) 3804-Region: Midwest 0% (44) 24% (05) 2% (95) 34% (52) % (49) 4464-Region: South 3% (05) 22% (77) 23% (8) 30% (237) 2% (95) 7954-Region: West % (53) 23% (6) 26% (3) 33% (64) 7% (37) 502Favorable of Trump 2% (05) 9% (67) 22% (86) 36% (34) 0% (89) 860Unfavorable of Trump 2% (33) 27% (308) 25% (283) 29% (33) 8% (97) 52
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Table AV4_5: How much do each of the following impact your decision to see a superhero movie?Critic reviews
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 2% (246) 23% (489) 23% (488) 32% (675) % (223) 222Very Favorable of Trump 4% (64) 7% (76) 8% (82) 39% (77) % (49) 448Somewhat Favorable of Trump 0% (4) 22% (9) 25% (03) 33% (36) 0% (40) 42Somewhat Unfavorable of Trump 9% (20) 33% (67) 25% (52) 24% (50) 8% (7) 207Very Unfavorable of Trump 2% (4) 25% (24) 24% (230) 30% (28) 8% (80) 946Comic Book Fan: Yes 9% (36) 29% (206) 27% (94) 22% (60) 4% (27) 722Comic Book Fan: No 8% (93) 20% (234) 2% (243) 39% (457) 2% (40) 67Comic Book Fan: Don’t Know / No Opinion 7% (6) 2% (50) 22% (5) 25% (59) 24% (57) 233Superhero movie fan: Yes 6% (85) 30% (35) 27% (32) 24% (280) 4% (49) 86Superhero movie fan: No 6% (48) 5% (4) 7% (32) 47% (36) 6% (2) 776Superhero movie fan: Don’t Know / No Opinion 8% (3) 5% (24) 22% (35) 2% (34) 33% (54) 60Saw superhero movie/past year: Yes 6% (47) 33% (33) 27% (254) 22% (207) 2% (23) 944Saw superhero movie/past year: No 8% (93) 6% (73) 20% (220) 42% (466) 5% (66) 8Saw superhero movie/past year: DK/NO 0% (6) 5% (3) 24% (4) 4% (2) 57% (34) 60Avengers: Very familiar 20% (47) 27% (99) 27% (20) 22% (6) 4% (29) 738Avengers: Somewhat familiar 9% (6) 29% (97) 28% (86) 28% (86) 7% (44) 675Avengers: Not too familiar 6% (9) 9% (62) 8% (56) 42% (32) 5% (48) 37Avengers: Not at all familiar 4% (4) 8% (27) 3% (4) 57% (8) 8% (56) 39Avengers: Don’t Know / No Opinion 6% (4) 6% (4) 6% (4) 20% (5) 62% (46) 73Watch In tity War: Very likely 20% (38) 27% (85) 27% (90) 23% (62) 3% (22) 696Watch In tity War: Somewhat likely % (53) 32% (5) 3% (46) 9% (9) 6% (28) 469Watch In tity War: Not too likely 7% (2) 25% (80) 26% (82) 3% (00) 2% (37) 32Watch In tity War: Not at all likely 5% (26) 2% (64) % (58) 56% (302) 7% (90) 540Watch In tity War: DK/NO 9% (8) 0% (9) 2% () 2% (20) 49% (47) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV4_6: How much do each of the following impact your decision to see a superhero movie?Movie-goer reviews
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 6% (336) 28% (597) 20% (48) 25% (540) % (23) 222Gender: Male 7% (78) 27% (279) 9% (95) 27% (279) 9% (93) 024Gender: Female 4% (58) 29% (38) 20% (223) 24% (26) 3% (38) 098Age: 18-29 23% (04) 29% (30) 2% (92) 5% (67) 2% (54) 447Age: 30-44 8% (98) 28% (48) 25% (35) 9% (0) 9% (48) 530Age: 45-54 5% (49) 28% (94) 8% (60) 29% (95) 0% (34) 332Age: 55-64 2% (46) 3% (23) 9% (75) 29% (4) 9% (34) 392Age: 65+ 9% (40) 24% (02) 3% (56) 39% (63) 4% (6) 42Generation Z: 18-21 24% (33) 22% (30) 26% (36) 2% (6) 6% (23) 38Millennial: Age 22-37 2% (30) 29% (76) 24% (48) 6% (00) 9% (57) 62Generation X: Age 38-53 5% (79) 30% (57) 9% (97) 26% (34) 0% (52) 59Boomers: Age 54-72 2% (89) 29% (23) 6% (8) 32% (242) % (84) 746PID: Dem (no lean) 9% (39) 30% (27) 20% (46) 22% (6) 9% (69) 733PID: Ind (no lean) 2% (95) 29% (28) 2% (60) 24% (78) 4% (06) 757PID: Rep (no lean) 6% (02) 26% (62) 8% (3) 32% (200) 9% (55) 633PID/Gender: DemMen 2% (74) 27% (92) 8% (62) 23% (79) % (39) 346PID/Gender: DemWomen 7% (65) 32% (26) 2% (83) 2% (82) 8% (3) 387PID/Gender: Ind Men 2% (40) 30% (96) 20% (63) 28% (9) 0% (3) 32PID/Gender: Ind Women 3% (55) 28% (22) 22% (96) 20% (87) 7% (75) 436PID/Gender: Rep Men 8% (64) 26% (92) 9% (69) 30% (09) 6% (23) 357PID/Gender: Rep Women 4% (38) 25% (70) 6% (43) 33% (9) 2% (32) 275Ideo: Liberal (1-3) 22% (58) 29% (207) 20% (43) 9% (33) 9% (64) 705Ideo: Moderate (4) 5% (67) 29% (27) 9% (84) 25% () % (50) 440Ideo: Conservative (5-7) 2% (80) 29% (97) 7% (7) 33% (22) 0% (65) 68Educ: < College 6% (237) 26% (383) 9% (284) 25% (366) 3% (89) 459Educ: Bachelors degree 6% (67) 32% (38) 20% (86) 25% (09) 7% (29) 428Educ: Post-grad 4% (32) 32% (76) 20% (47) 28% (66) 6% (3) 235
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Table AV4_6
Table AV4_6: How much do each of the following impact your decision to see a superhero movie?Movie-goer reviews
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 6% (336) 28% (597) 20% (48) 25% (540) % (23) 222Income: Under 50k 6% (200) 25% (320) 20% (253) 26% (324) 3% (65) 262Income: 50k-100k 6% (97) 32% (202) 9% (2) 26% (62) 7% (43) 625Income: 100k+ 6% (38) 32% (75) 9% (44) 23% (55) 0% (23) 235Ethnicity: White 5% (243) 28% (467) 20% (324) 27% (45) % (75) 66Ethnicity: Hispanic 29% (98) 28% (93) 2% (7) 3% (44) 9% (30) 337Ethnicity: Afr. Am. 7% (46) 3% (83) 8% (48) 20% (54) 3% (34) 265Ethnicity: Other 24% (47) 24% (48) 23% (46) 8% (35) % (2) 97Relig: Protestant 5% (77) 30% (53) 8% (9) 30% (5) 7% (35) 506Relig: Roman Catholic 7% (64) 25% (94) 22% (85) 26% (00) % (40) 383Relig: Ath./Agn./None 4% (89) 26% (66) 20% (27) 22% (39) 7% (07) 626Relig: Something Else 6% (62) 30% (3) 8% (68) 27% (02) 0% (38) 383Relig: Jewish 20% (3) 40% (26) 3% (9) 9% (2) 7% (4) 64Relig: Evangelical 8% (98) 3% (67) 20% (07) 25% (34) 6% (33) 538Relig: Non-Evang. Catholics 5% (87) 26% (50) 20% (6) 29% (66) 9% (53) 573Relig: All Christian 7% (85) 29% (38) 20% (223) 27% (300) 8% (85) Relig: All Non-Christian 5% (5) 28% (279) 9% (95) 24% (24) 4% (44) 009Community: Urban 9% (99) 3% (66) 20% (04) 8% (98) 2% (65) 530Community: Suburban 3% (33) 29% (287) 2% (202) 26% (257) % (05) 984Community: Rural 7% (05) 24% (44) 8% (2) 3% (86) 0% (6) 608Employ: Private Sector 20% (30) 32% (23) 9% (28) 22% (44) 7% (46) 66Employ: Government 24% (3) 3% (4) 25% (33) 4% (8) 7% (9) 32Employ: Self-Employed 9% (7) 32% (59) 22% (4) 28% (52) 8% (5) 85Employ: Homemaker 20% (36) 24% (42) 20% (36) 23% (40) 3% (23) 77Employ: Student 9% (7) 3% (28) 27% (24) 7% (5) 5% (5) 90Employ: Retired % (48) 24% () 5% (69) 38% (73) 3% (59) 46Employ: Unemployed 4% (34) 2% (5) 2% (50) 26% (63) 8% (42) 24Employ: Other 2% (22) 29% (5) 2% (36) 20% (34) 8% (32) 74Military HH: Yes 5% (56) 24% (94) 9% (74) 33% (27) 8% (32) 383Military HH: No 6% (280) 29% (503) 20% (343) 24% (43) % (99) 739
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Table AV4_6: How much do each of the following impact your decision to see a superhero movie?Movie-goer reviews
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 6% (336) 28% (597) 20% (48) 25% (540) % (23) 222RD/WT: Right Direction 7% (37) 25% (20) 7% (4) 28% (235) 3% (05) 827RD/WT: Wrong Track 5% (99) 30% (387) 2% (277) 24% (306) 0% (26) 295Trump Job Approve 5% (24) 27% (230) 9% (62) 29% (242) 0% (88) 845Trump Job Disapprove 6% (89) 30% (353) 20% (232) 23% (270) 0% (9) 62Trump Job Strongly Approve 5% (6) 25% (99) 7% (70) 33% (30) 0% (40) 400Trump Job Somewhat Approve 4% (63) 29% (3) 2% (92) 25% (2) % (48) 446Trump Job Somewhat Disapprove 4% (4) 35% (02) 20% (58) 2% (62) 0% (30) 293Trump Job Strongly Disapprove 7% (48) 29% (25) 20% (74) 24% (208) 0% (89) 870#1 Issue: Economy 8% (2) 3% (200) 9% (9) 26% (64) 7% (44) 639#1 Issue: Security % (47) 26% (0) 20% (83) 33% (38) % (46) 423#1 Issue: Health Care 9% (57) 27% (80) 8% (55) 22% (67) 4% (4) 300#1 Issue: Medicare / Social Security 2% (36) 25% (74) 8% (52) 29% (85) 5% (44) 290#1 Issue: Women’s Issues 24% (25) 25% (27) 30% (32) 8% (9) 2% (2) 05#1 Issue: Education 8% (33) 33% (6) 9% (35) 22% (40) 8% (5) 85#1 Issue: Energy 4% () 3% (25) 30% (24) 6% (2) 9% (7) 79#1 Issue: Other 5% (5) 20% (20) 9% (9) 25% (25) 2% (2) 02016 Vote: Democrat Hillary Clinton 7% (9) 3% (27) 20% (39) 22% (5) 0% (68) 6942016 Vote: Republican Donald Trump 4% (95) 28% (92) 7% (9) 3% (2) 9% (64) 682016 Vote: Someone else 3% (26) 3% (60) 2% (40) 26% (49) 9% (7) 932012 Vote: Barack Obama 5% (29) 32% (27) 20% (70) 24% (202) 9% (8) 8522012 Vote: Mitt Romney 3% (65) 25% (27) 9% (96) 35% (78) 9% (44) 52012 Vote: Other 2% (2) 25% (25) 24% (24) 28% (28) 0% (0) 992012 Vote: Didn’t Vote 20% (28) 27% (74) 20% (28) 20% (30) 5% (96) 6554-Region: Northeast 5% (58) 28% (06) 9% (7) 26% (97) 3% (48) 3804-Region: Midwest 3% (57) 29% (27) 2% (96) 26% (7) % (49) 4464-Region: South 7% (34) 30% (236) 8% (42) 24% (9) 2% (92) 7954-Region: West 7% (87) 25% (28) 22% (0) 27% (35) 8% (43) 502Favorable of Trump 7% (43) 25% (29) 9% (65) 29% (248) 0% (85) 860Unfavorable of Trump 6% (83) 3% (354) 2% (24) 23% (264) 9% (09) 52
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Table AV4_6: How much do each of the following impact your decision to see a superhero movie?Movie-goer reviews
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 6% (336) 28% (597) 20% (48) 25% (540) % (23) 222Very Favorable of Trump 8% (8) 22% (00) 7% (74) 32% (45) % (48) 448Somewhat Favorable of Trump 5% (62) 29% (8) 22% (9) 25% (04) 9% (37) 42Somewhat Unfavorable of Trump 7% (35) 37% (77) 2% (44) 8% (38) 6% (3) 207Very Unfavorable of Trump 6% (49) 29% (278) 2% (97) 24% (226) 0% (96) 946Comic Book Fan: Yes 24% (75) 36% (262) 9% (38) 7% (23) 3% (23) 722Comic Book Fan: No 2% (35) 23% (273) 9% (226) 33% (38) 3% (52) 67Comic Book Fan: Don’t Know / No Opinion % (26) 27% (62) 23% (54) 6% (37) 24% (56) 233Superhero movie fan: Yes 23% (268) 36% (422) 22% (256) 6% (88) 4% (5) 86Superhero movie fan: No 7% (52) 7% (35) 8% (38) 42% (323) 7% (29) 776Superhero movie fan: Don’t Know / No Opinion 0% (6) 25% (40) 5% (24) 8% (29) 32% (52) 60Saw superhero movie/past year: Yes 24% (223) 38% (362) 2% (200) 4% (29) 3% (30) 944Saw superhero movie/past year: No 0% (07) 2% (23) 9% (2) 36% (406) 5% (63) 8Saw superhero movie/past year: DK/NO 0% (6) 7% (4) 2% (7) 8% (5) 63% (38) 60Avengers: Very familiar 26% (92) 34% (25) 20% (48) 5% (08) 5% (40) 738Avengers: Somewhat familiar 4% (95) 34% (230) 25% (7) 20% (32) 7% (47) 675Avengers: Not too familiar 8% (25) 24% (77) 7% (54) 37% (8) 3% (42) 37Avengers: Not at all familiar 5% (5) 2% (38) 2% (39) 54% (7) 8% (56) 39Avengers: Don’t Know / No Opinion 3% (0) 2% (2) 7% (5) 6% () 62% (46) 73Watch In tity War: Very likely 28% (93) 34% (234) 20% (40) 5% (08) 3% (2) 696Watch In tity War: Somewhat likely 6% (74) 39% (84) 26% (22) % (5) 8% (39) 469Watch In tity War: Not too likely 0% (3) 30% (97) 26% (82) 24% (77) 0% (33) 32Watch In tity War: Not at all likely 6% (32) 3% (69) % (62) 53% (288) 7% (89) 540Watch In tity War: DK/NO 6% (5) 4% (3) 2% (2) 7% (6) 52% (50) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV4_7: How much do each of the following impact your decision to see a superhero movie?Friend and family recommendations
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 30% (635) 32% (676) % (236) 8% (376) 9% (99) 222Gender: Male 30% (304) 30% (3) 3% (36) 9% (96) 8% (77) 024Gender: Female 30% (33) 33% (365) 9% (00) 6% (80) % (22) 098Age: 18-29 38% (7) 34% (54) 9% (39) 9% (4) 0% (43) 447Age: 30-44 3% (62) 37% (97) 2% (62) 3% (68) 8% (4) 530Age: 45-54 32% (05) 29% (96) 4% (45) 8% (6) 8% (25) 332Age: 55-64 29% (3) 30% (6) 4% (54) 20% (77) 8% (3) 392Age: 65+ 20% (84) 27% (2) 9% (36) 3% (29) 4% (59) 42Generation Z: 18-21 37% (5) 33% (46) 2% (6) 4% (6) 4% (9) 38Millennial: Age 22-37 37% (224) 34% (208) % (65) % (67) 8% (48) 62Generation X: Age 38-53 29% (50) 35% (8) 2% (6) 7% (89) 7% (38) 59Boomers: Age 54-72 27% (99) 29% (25) % (80) 23% (73) % (79) 746PID: Dem (no lean) 30% (28) 35% (256) 2% (86) 5% (2) 8% (60) 733PID: Ind (no lean) 28% (25) 32% (244) % (80) 6% (24) 2% (93) 757PID: Rep (no lean) 32% (202) 28% (75) % (69) 22% (40) 7% (46) 633PID/Gender: DemMen 28% (98) 32% (09) 4% (48) 7% (57) 9% (32) 346PID/Gender: DemWomen 3% (9) 38% (47) 0% (38) 4% (55) 7% (28) 387PID/Gender: Ind Men 28% (90) 29% (94) 5% (47) 9% (62) 8% (27) 32PID/Gender: Ind Women 29% (25) 34% (50) 8% (33) 4% (62) 5% (66) 436PID/Gender: Rep Men 32% (6) 30% (07) % (4) 2% (76) 5% (7) 357PID/Gender: Rep Women 3% (87) 25% (68) 0% (29) 23% (63) 0% (29) 275Ideo: Liberal (1-3) 36% (252) 32% (228) 2% (82) 3% (90) 7% (52) 705Ideo: Moderate (4) 22% (95) 37% (63) % (49) 20% (89) 0% (44) 440Ideo: Conservative (5-7) 3% (24) 26% (78) % (77) 23% (55) 8% (57) 68Educ: < College 29% (420) 3% (454) % (65) 8% (263) % (57) 459Educ: Bachelors degree 34% (44) 33% (4) 2% (49) 5% (65) 7% (29) 428Educ: Post-grad 30% (7) 34% (80) 9% (22) 20% (48) 6% (4) 235
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Table AV4_7: How much do each of the following impact your decision to see a superhero movie?Friend and family recommendations
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 30% (635) 32% (676) % (236) 8% (376) 9% (99) 222Income: Under 50k 27% (346) 32% (402) % (42) 8% (232) % (40) 262Income: 50k-100k 34% (25) 32% (97) % (7) 7% (03) 6% (39) 625Income: 100k+ 32% (75) 33% (77) 0% (23) 7% (4) 9% (20) 235Ethnicity: White 29% (486) 33% (54) 0% (72) 9% (30) 9% (52) 66Ethnicity: Hispanic 42% (40) 3% (05) % (35) 3% (43) 4% (4) 337Ethnicity: Afr. Am. 3% (83) 29% (78) 3% (35) 4% (38) 2% (3) 265Ethnicity: Other 34% (67) 29% (57) 4% (28) 4% (28) 8% (6) 97Relig: Protestant 33% (67) 30% (50) 0% (49) 2% (07) 7% (34) 506Relig: Roman Catholic 29% () 32% (23) 0% (37) 20% (76) 9% (36) 383Relig: Ath./Agn./None 25% (57) 33% (204) 3% (85) 5% (96) 4% (85) 626Relig: Something Else 29% (3) 33% (25) 2% (46) 6% (63) 0% (37) 383Relig: Jewish 26% (6) 40% (26) 0% (6) 8% (2) 6% (4) 64Relig: Evangelical 39% (209) 30% (59) 9% (48) 8% (95) 5% (27) 538Relig: Non-Evang. Catholics 27% (57) 33% (87) 0% (57) 2% (22) 9% (49) 573Relig: All Christian 33% (366) 3% (346) 9% (05) 20% (27) 7% (76) Relig: All Non-Christian 27% (270) 33% (329) 3% (30) 6% (59) 2% (22) 009Community: Urban 33% (75) 32% (68) 0% (52) 6% (87) 9% (48) 530Community: Suburban 29% (289) 32% (34) % () 8% (72) 0% (97) 984Community: Rural 28% (7) 32% (93) 2% (73) 9% (7) 9% (54) 608Employ: Private Sector 35% (233) 33% (22) 2% (82) 3% (86) 6% (39) 66Employ: Government 47% (62) 22% (30) 6% (2) 8% () 7% (9) 32Employ: Self-Employed 24% (44) 42% (77) 3% (24) 4% (25) 8% (5) 85Employ: Homemaker 3% (55) 29% (52) % (9) 8% (3) % (20) 77Employ: Student 5% (46) 29% (26) 0% (9) 3% (2) 7% (6) 90Employ: Retired 2% (95) 28% (28) 9% (43) 30% (38) 2% (58) 46Employ: Unemployed 20% (49) 3% (75) 3% (3) 25% (60) % (26) 24Employ: Other 29% (50) 39% (68) 4% (7) 3% (22) 6% (28) 74Military HH: Yes 29% (09) 26% (00) % (43) 26% (98) 9% (33) 383Military HH: No 30% (526) 33% (576) % (92) 6% (278) 0% (67) 739
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Table AV4_7: How much do each of the following impact your decision to see a superhero movie?Friend and family recommendations
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 30% (635) 32% (676) % (236) 8% (376) 9% (99) 222RD/WT: Right Direction 30% (250) 30% (246) 0% (83) 9% (59) % (90) 827RD/WT: Wrong Track 30% (386) 33% (430) 2% (52) 7% (27) 8% (0) 295Trump Job Approve 30% (256) 3% (260) 0% (86) 20% (66) 9% (77) 845Trump Job Disapprove 30% (350) 33% (385) 2% (40) 6% (89) 8% (98) 62Trump Job Strongly Approve 3% (23) 28% () 0% (42) 23% (90) 8% (33) 400Trump Job Somewhat Approve 30% (33) 33% (49) 0% (45) 7% (76) 0% (43) 446Trump Job Somewhat Disapprove 30% (89) 33% (97) 2% (36) 4% (4) 0% (30) 293Trump Job Strongly Disapprove 30% (262) 33% (288) 2% (04) 7% (48) 8% (68) 870#1 Issue: Economy 32% (207) 32% (208) 2% (76) 7% (08) 6% (40) 639#1 Issue: Security 26% () 32% (35) 0% (4) 22% (95) 0% (4) 423#1 Issue: Health Care 3% (94) 3% (92) % (32) 5% (44) 2% (37) 300#1 Issue: Medicare / Social Security 27% (78) 28% (83) 9% (25) 23% (66) 3% (39) 290#1 Issue: Women’s Issues 37% (39) 36% (38) 5% (6) 7% (8) 4% (4) 05#1 Issue: Education 33% (6) 35% (64) 0% (9) 3% (24) 9% (7) 85#1 Issue: Energy 3% (24) 25% (20) 9% (5) 6% (3) 9% (7) 79#1 Issue: Other 2% (2) 36% (36) 2% (2) 8% (8) 2% (2) 02016 Vote: Democrat Hillary Clinton 28% (95) 36% (249) 2% (84) 5% (0) 9% (66) 6942016 Vote: Republican Donald Trump 32% (220) 28% (90) 0% (67) 22% (49) 8% (55) 682016 Vote: Someone else 26% (49) 35% (67) 5% (28) 8% (34) 7% (4) 932012 Vote: Barack Obama 28% (240) 35% (302) 2% (0) 7% (4) 8% (68) 8522012 Vote: Mitt Romney 30% (5) 26% (35) % (55) 25% (27) 8% (42) 52012 Vote: Other 26% (26) 30% (29) 5% (5) 7% (7) 2% (2) 992012 Vote: Didn’t Vote 33% (27) 32% (208) 0% (64) 3% (88) 2% (77) 6554-Region: Northeast 27% (04) 29% () 3% (50) 2% (80) 9% (35) 3804-Region: Midwest 27% (22) 33% (47) % (50) 8% (82) 0% (45) 4464-Region: South 33% (263) 32% (258) 0% (77) 4% (5) 0% (82) 7954-Region: West 29% (47) 32% (60) 2% (59) 20% (99) 7% (37) 502Favorable of Trump 33% (285) 28% (244) 0% (89) 20% (70) 8% (72) 860Unfavorable of Trump 29% (33) 35% (408) 2% (36) 6% (89) 8% (88) 52
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Table AV4_7: How much do each of the following impact your decision to see a superhero movie?Friend and family recommendations
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 30% (635) 32% (676) % (236) 8% (376) 9% (99) 222Very Favorable of Trump 3% (4) 27% (20) 0% (46) 23% (0) 9% (40) 448Somewhat Favorable of Trump 35% (44) 30% (24) % (44) 7% (69) 8% (3) 42Somewhat Unfavorable of Trump 3% (64) 38% (79) 4% (29) 2% (24) 5% () 207Very Unfavorable of Trump 28% (268) 35% (329) % (07) 7% (65) 8% (77) 946Comic Book Fan: Yes 4% (296) 34% (248) 2% (89) 0% (7) 2% (7) 722Comic Book Fan: No 24% (283) 30% (347) % (29) 24% (276) % (32) 67Comic Book Fan: Don’t Know / No Opinion 24% (56) 35% (8) 8% (8) 2% (28) 22% (5) 233Superhero movie fan: Yes 40% (473) 37% (436) 2% (38) 9% (03) 3% (35) 86Superhero movie fan: No 6% (27) 25% (97) % (84) 33% (253) 5% (5) 776Superhero movie fan: Don’t Know / No Opinion 22% (35) 27% (43) 8% (3) 2% (20) 3% (49) 60Saw superhero movie/past year: Yes 42% (396) 38% (358) % (06) 7% (65) 2% (8) 944Saw superhero movie/past year: No 2% (230) 28% (3) % (24) 27% (305) 3% (49) 8Saw superhero movie/past year: DK/NO 6% (9) % (7) 9% (5) 0% (6) 54% (32) 60Avengers: Very familiar 4% (300) 34% (253) 2% (86) 0% (74) 3% (24) 738Avengers: Somewhat familiar 34% (227) 39% (265) % (76) % (72) 5% (34) 675Avengers: Not too familiar 2% (66) 28% (89) 3% (42) 24% (77) 3% (42) 37Avengers: Not at all familiar % (35) 9% (6) 8% (27) 43% (38) 8% (58) 39Avengers: Don’t Know / No Opinion 0% (7) % (8) 5% (3) 9% (4) 56% (4) 73Watch In tity War: Very likely 43% (30) 34% (236) % (75) 9% (63) 3% (20) 696Watch In tity War: Somewhat likely 37% (74) 40% (88) 4% (64) 5% (25) 4% (8) 469Watch In tity War: Not too likely 26% (83) 36% (6) 3% (4) 5% (47) 0% (34) 32Watch In tity War: Not at all likely % (58) 2% (6) 9% (5) 43% (23) 6% (86) 540Watch In tity War: DK/NO 20% (9) 2% (20) 5% (5) % (0) 43% (42) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV4_8: How much do each of the following impact your decision to see a superhero movie?The quality of the trailer
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 29% (608) 3% (660) 3% (278) 7% (362) 0% (24) 222Gender: Male 29% (295) 3% (320) 3% (35) 8% (84) 9% (9) 024Gender: Female 29% (33) 3% (340) 3% (43) 6% (78) % (24) 098Age: 18-29 44% (98) 30% (33) % (47) 5% (23) 0% (46) 447Age: 30-44 38% (99) 30% (59) 3% (69) 2% (62) 8% (4) 530Age: 45-54 26% (86) 33% () 3% (44) 9% (64) 8% (28) 332Age: 55-64 7% (67) 38% (50) 5% (60) 2% (83) 8% (32) 392Age: 65+ 4% (59) 26% (08) 4% (58) 3% (30) 6% (66) 42Generation Z: 18-21 46% (63) 25% (34) 2% (6) 4% (6) 3% (8) 38Millennial: Age 22-37 42% (255) 30% (85) 2% (75) 7% (44) 9% (53) 62Generation X: Age 38-53 29% (52) 34% (75) 2% (62) 7% (89) 8% (42) 59Boomers: Age 54-72 8% (3) 32% (242) 4% (04) 25% (84) % (85) 746PID: Dem (no lean) 34% (252) 3% (229) 3% (93) 3% (95) 9% (64) 733PID: Ind (no lean) 27% (203) 32% (24) 3% (96) 6% (20) 3% (95) 757PID: Rep (no lean) 24% (53) 30% (90) 4% (89) 23% (46) 9% (55) 633PID/Gender: DemMen 35% (22) 30% (02) 2% (4) 3% (46) 0% (34) 346PID/Gender: DemWomen 34% (30) 33% (26) 3% (5) 3% (50) 8% (30) 387PID/Gender: Ind Men 25% (79) 34% (09) 3% (42) 9% (62) 9% (30) 32PID/Gender: Ind Women 29% (24) 30% (33) 3% (55) 3% (58) 5% (66) 436PID/Gender: Rep Men 26% (93) 3% (09) 4% (52) 2% (76) 8% (27) 357PID/Gender: Rep Women 22% (59) 29% (8) 4% (37) 25% (70) 0% (28) 275Ideo: Liberal (1-3) 36% (255) 32% (223) 3% (89) 2% (87) 7% (5) 705Ideo: Moderate (4) 27% (2) 32% (42) 4% (6) 6% (70) % (47) 440Ideo: Conservative (5-7) 22% (47) 32% (220) 3% (87) 24% (64) 9% (62) 68Educ: < College 30% (433) 30% (440) 2% (80) 6% (232) 2% (73) 459Educ: Bachelors degree 29% (22) 33% (4) 4% (60) 8% (76) 7% (28) 428Educ: Post-grad 23% (53) 34% (79) 6% (37) 23% (53) 6% (3) 235
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Table AV4_8: How much do each of the following impact your decision to see a superhero movie?The quality of the trailer
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 29% (608) 3% (660) 3% (278) 7% (362) 0% (24) 222Income: Under 50k 29% (372) 29% (37) 3% (68) 6% (200) 2% (50) 262Income: 50k-100k 28% (76) 33% (207) 3% (83) 9% (7) 7% (43) 625Income: 100k+ 26% (60) 35% (82) % (27) 9% (44) 9% (22) 235Ethnicity: White 26% (434) 32% (529) 3% (26) 9% (34) 0% (67) 66Ethnicity: Hispanic 47% (57) 30% (02) 2% (40) 7% (24) 4% (4) 337Ethnicity: Afr. Am. 38% (99) 3% (8) 9% (24) % (30) % (30) 265Ethnicity: Other 38% (75) 25% (50) 9% (37) 9% (8) 9% (7) 97Relig: Protestant 26% (32) 33% (66) 3% (66) 2% (05) 7% (38) 506Relig: Roman Catholic 26% (0) 3% (7) 4% (53) 9% (74) 0% (38) 383Relig: Ath./Agn./None 28% (78) 3% (97) 3% (83) 4% (85) 3% (83) 626Relig: Something Else 28% (07) 30% (5) % (44) 8% (70) 2% (47) 383Relig: Jewish 8% (2) 40% (26) 2% (8) 8% (2) 2% (8) 64Relig: Evangelical 34% (83) 30% (64) 4% (75) 6% (88) 5% (27) 538Relig: Non-Evang. Catholics 24% (40) 32% (85) 3% (75) 2% (8) 0% (55) 573Relig: All Christian 29% (323) 3% (349) 4% (5) 9% (206) 7% (82) Relig: All Non-Christian 28% (284) 3% (32) 3% (27) 5% (56) 3% (3) 009Community: Urban 34% (78) 3% (63) 2% (64) 4% (72) 0% (53) 530Community: Suburban 26% (257) 33% (324) 3% (25) 8% (75) 0% (03) 984Community: Rural 28% (73) 29% (74) 5% (89) 9% (5) 0% (58) 608Employ: Private Sector 33% (27) 33% (27) 3% (86) 5% (0) 6% (4) 66Employ: Government 33% (44) 35% (47) 6% (2) 8% (0) 7% (0) 32Employ: Self-Employed 27% (49) 38% (70) 3% (24) 4% (26) 8% (6) 85Employ: Homemaker 35% (62) 30% (54) 9% (6) 2% (2) 3% (24) 77Employ: Student 48% (43) 34% (3) 0% (9) 4% (4) 4% (4) 90Employ: Retired 5% (70) 27% (26) 4% (66) 30% (39) 3% (59) 46Employ: Unemployed 32% (76) 27% (64) 3% (32) 7% (40) 2% (28) 24Employ: Other 27% (46) 29% (5) 3% (23) 2% (2) 9% (33) 74Military HH: Yes 23% (88) 32% (23) 2% (46) 23% (90) 9% (36) 383Military HH: No 30% (520) 3% (537) 3% (232) 6% (272) 0% (78) 739
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Table AV4_8: How much do each of the following impact your decision to see a superhero movie?The quality of the trailer
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 29% (608) 3% (660) 3% (278) 7% (362) 0% (24) 222RD/WT: Right Direction 26% (23) 30% (25) 2% (99) 20% (68) 2% (96) 827RD/WT: Wrong Track 3% (396) 32% (409) 4% (79) 5% (93) 9% (8) 295Trump Job Approve 27% (23) 30% (252) 3% (08) 20% (72) 0% (83) 845Trump Job Disapprove 30% (353) 32% (373) 4% (60) 5% (7) 9% (06) 62Trump Job Strongly Approve 27% (08) 28% () 2% (47) 23% (94) 0% (40) 400Trump Job Somewhat Approve 28% (23) 32% (4) 4% (6) 8% (78) 0% (43) 446Trump Job Somewhat Disapprove 28% (8) 37% (07) 2% (35) 4% (4) 0% (29) 293Trump Job Strongly Disapprove 3% (272) 3% (266) 4% (25) 5% (30) 9% (77) 870#1 Issue: Economy 30% (89) 32% (202) 4% (9) 7% () 7% (46) 639#1 Issue: Security 26% (08) 3% (33) 2% (50) 2% (88) % (45) 423#1 Issue: Health Care 3% (93) 28% (85) 0% (3) 7% (5) 3% (40) 300#1 Issue: Medicare / Social Security 9% (57) 33% (95) 2% (34) 2% (6) 5% (44) 290#1 Issue: Women’s Issues 37% (39) 36% (38) 9% (9) 3% (3) 5% (6) 05#1 Issue: Education 38% (70) 3% (57) % (2) 2% (22) 8% (6) 85#1 Issue: Energy 29% (23) 34% (27) 2% (6) 9% (7) 8% (6) 79#1 Issue: Other 29% (29) 24% (24) 7% (7) 9% (9) % () 02016 Vote: Democrat Hillary Clinton 3% (28) 32% (222) 4% (98) 3% (90) 0% (66) 6942016 Vote: Republican Donald Trump 24% (64) 3% (209) 4% (95) 22% (52) 9% (6) 682016 Vote: Someone else 23% (44) 34% (66) 5% (28) 8% (34) % (2) 932012 Vote: Barack Obama 29% (245) 34% (286) 4% (7) 5% (27) 9% (77) 8522012 Vote: Mitt Romney 20% (02) 29% (49) 5% (75) 27% (36) 9% (47) 52012 Vote: Other 20% (20) 35% (35) 5% (5) 8% (8) % () 992012 Vote: Didn’t Vote 37% (24) 29% (90) % (70) 2% (76) 2% (78) 6554-Region: Northeast 24% (90) 34% (27) 3% (5) 8% (70) % (4) 3804-Region: Midwest 26% (6) 32% (4) 4% (63) 7% (77) % (50) 4464-Region: South 32% (252) 3% (247) % (89) 6% (24) 0% (83) 7954-Region: West 30% (5) 29% (45) 5% (74) 8% (9) 8% (40) 502Favorable of Trump 28% (242) 29% (253) 2% (05) 2% (82) 9% (79) 860Unfavorable of Trump 30% (349) 33% (378) 4% (63) 5% (68) 8% (94) 52
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Table AV4_8: How much do each of the following impact your decision to see a superhero movie?The quality of the trailer
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 29% (608) 3% (660) 3% (278) 7% (362) 0% (24) 222Very Favorable of Trump 26% (7) 28% (27) % (48) 24% (08) 0% (47) 448Somewhat Favorable of Trump 30% (24) 30% (25) 4% (57) 8% (73) 8% (32) 42Somewhat Unfavorable of Trump 27% (56) 35% (72) 8% (37) 4% (29) 6% (3) 207Very Unfavorable of Trump 3% (293) 32% (305) 3% (27) 5% (40) 9% (8) 946Comic Book Fan: Yes 43% (32) 34% (246) 2% (84) 8% (59) 3% (22) 722Comic Book Fan: No 20% (237) 29% (344) 4% (67) 24% (283) 2% (36) 67Comic Book Fan: Don’t Know / No Opinion 26% (60) 30% (7) % (27) 9% (20) 24% (56) 233Superhero movie fan: Yes 42% (494) 37% (443) 2% (42) 6% (67) 3% (40) 86Superhero movie fan: No 2% (9) 22% (70) 5% (4) 36% (279) 6% (2) 776Superhero movie fan: Don’t Know / No Opinion 4% (23) 30% (47) 4% (22) 9% (5) 33% (53) 60Saw superhero movie/past year: Yes 44% (4) 37% (35) 2% (7) 5% (46) 2% (8) 944Saw superhero movie/past year: No 7% (9) 27% (30) 3% (48) 28% (36) 5% (62) 8Saw superhero movie/past year: DK/NO 9% (6) 3% (8) 2% (2) — (0) 57% (34) 60Avengers: Very familiar 48% (356) 33% (244) % (84) 4% (29) 3% (25) 738Avengers: Somewhat familiar 28% (88) 42% (28) 4% (9) % (76) 6% (38) 675Avengers: Not too familiar 4% (44) 24% (76) 9% (6) 29% (9) 4% (45) 37Avengers: Not at all familiar 5% (5) 7% (54) % (35) 49% (56) 9% (59) 39Avengers: Don’t Know / No Opinion 7% (5) 7% (5) 8% (6) 3% (0) 64% (47) 73Watch In tity War: Very likely 49% (342) 34% (234) 0% (72) 4% (30) 3% (8) 696Watch In tity War: Somewhat likely 34% (59) 45% (209) 3% (63) 4% (9) 4% (9) 469Watch In tity War: Not too likely 6% (50) 33% (05) 2% (69) 8% (58) 2% (39) 32Watch In tity War: Not at all likely 9% (47) 8% (95) 2% (64) 45% (244) 7% (90) 540Watch In tity War: DK/NO 0% (0) 8% (7) 0% (0) 0% (0) 5% (49) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV4_9: How much do each of the following impact your decision to see a superhero movie?The comic book franchise associated with the lm
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 20% (420) 20% (420) 9% (408) 30% (643) % (23) 222Gender: Male 24% (25) 22% (230) 8% (83) 27% (272) 9% (89) 024Gender: Female 5% (70) 7% (90) 20% (225) 34% (372) 3% (42) 098Age: 18-29 28% (25) 22% (99) 2% (96) 8% (8) 0% (46) 447Age: 30-44 24% (28) 23% (24) 6% (83) 27% (43) 0% (52) 530Age: 45-54 22% (73) 20% (65) 9% (62) 3% (04) 8% (28) 332Age: 55-64 5% (6) 20% (79) 24% (95) 3% (2) 9% (36) 392Age: 65+ 8% (34) 2% (52) 7% (72) 46% (94) 6% (69) 42Generation Z: 18-21 26% (35) 28% (38) 7% (24) 8% (25) 2% (6) 38Millennial: Age 22-37 27% (65) 23% (42) 2% (28) 20% (9) 9% (58) 62Generation X: Age 38-53 23% (22) 9% (98) 5% (80) 33% (70) 9% (49) 59Boomers: Age 54-72 2% (93) 8% (3) 22% (62) 36% (269) 2% (9) 746PID: Dem (no lean) 22% (60) 2% (57) 9% (43) 28% (205) 9% (68) 733PID: Ind (no lean) 9% (47) 2% (57) 8% (37) 28% (22) 4% (03) 757PID: Rep (no lean) 8% (3) 7% (05) 20% (28) 36% (227) 9% (60) 633PID/Gender: DemMen 25% (88) 26% (90) 4% (50) 25% (87) 9% (3) 346PID/Gender: DemWomen 9% (72) 7% (67) 24% (93) 3% (9) 0% (37) 387PID/Gender: Ind Men 26% (83) 22% (69) 8% (56) 25% (80) 0% (32) 32PID/Gender: Ind Women 5% (64) 20% (88) 9% (8) 30% (3) 6% (7) 436PID/Gender: Rep Men 22% (80) 20% (70) 22% (77) 29% (05) 7% (26) 357PID/Gender: Rep Women 2% (33) 3% (35) 9% (5) 44% (22) 2% (34) 275Ideo: Liberal (1-3) 28% (98) 22% (52) 8% (27) 25% (74) 8% (54) 705Ideo: Moderate (4) 8% (80) 24% (04) 7% (75) 30% (34) % (47) 440Ideo: Conservative (5-7) 5% (00) 7% (2) 20% (35) 39% (264) 0% (69) 68Educ: < College 2% (3) 9% (275) 9% (278) 28% (43) 2% (82) 459Educ: Bachelors degree 8% (77) 23% (00) 9% (83) 33% (39) 7% (29) 428Educ: Post-grad 4% (32) 9% (45) 20% (48) 39% (9) 8% (9) 235
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Table AV4_9: How much do each of the following impact your decision to see a superhero movie?The comic book franchise associated with the lm
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 20% (420) 20% (420) 9% (408) 30% (643) % (23) 222Income: Under 50k 2% (265) 20% (256) 8% (224) 29% (363) 2% (53) 262Income: 50k-100k 9% (6) 9% (20) 23% (42) 32% (97) 8% (50) 625Income: 100k+ 7% (39) 9% (44) 8% (4) 35% (83) 2% (27) 235Ethnicity: White 7% (284) 9% (39) 20% (33) 32% (539) % (87) 66Ethnicity: Hispanic 35% (7) 22% (74) 9% (64) 20% (66) 5% (6) 337Ethnicity: Afr. Am. 3% (82) 9% (50) 4% (38) 26% (69) 0% (26) 265Ethnicity: Other 28% (54) 26% (5) 20% (39) 8% (35) 9% (8) 97Relig: Protestant 7% (86) 8% (92) 9% (97) 38% (93) 8% (38) 506Relig: Roman Catholic 20% (76) 7% (64) 22% (84) 30% (6) % (43) 383Relig: Ath./Agn./None 2% (29) 20% (26) 8% (4) 27% (67) 4% (89) 626Relig: Something Else 9% (72) 24% (92) 6% (6) 30% (3) % (44) 383Relig: Jewish 2% (3) 2% (4) 7% () 33% (2) 9% (6) 64Relig: Evangelical 22% (7) 9% (0) 20% (06) 32% (74) 7% (40) 538Relig: Non-Evang. Catholics 8% (0) 7% (00) 22% (25) 33% (89) 0% (57) 573Relig: All Christian 20% (29) 8% (20) 2% (232) 33% (363) 9% (96) Relig: All Non-Christian 20% (202) 22% (29) 7% (76) 28% (280) 3% (33) 009Community: Urban 27% (43) 22% (8) 7% (90) 24% (29) 9% (50) 530Community: Suburban 6% (58) 9% (9) 2% (206) 32% (34) 2% (4) 984Community: Rural 20% (9) 8% (0) 8% (2) 33% (200) % (67) 608Employ: Private Sector 24% (59) 23% (49) 8% (22) 28% (85) 7% (46) 66Employ: Government 32% (43) 25% (33) 23% (3) 3% (7) 7% (9) 32Employ: Self-Employed 2% (38) 20% (37) 22% (40) 29% (55) 8% (6) 85Employ: Homemaker 6% (28) 5% (27) 25% (44) 30% (53) 4% (25) 77Employ: Student 28% (25) 30% (27) 4% (3) 23% (2) 5% (5) 90Employ: Retired 0% (45) 5% (67) 8% (82) 44% (203) 4% (64) 46Employ: Unemployed 20% (48) 23% (56) 6% (38) 28% (67) 3% (32) 24Employ: Other 20% (35) 4% (24) 22% (38) 24% (42) 20% (35) 74Military HH: Yes 20% (77) 20% (78) 6% (60) 35% (34) 9% (33) 383Military HH: No 20% (344) 20% (342) 20% (348) 29% (509) % (97) 739
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Table AV4_9: How much do each of the following impact your decision to see a superhero movie?The comic book franchise associated with the lm
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 20% (420) 20% (420) 9% (408) 30% (643) % (23) 222RD/WT: Right Direction 8% (45) 8% (5) 8% (5) 33% (270) 3% (0) 827RD/WT: Wrong Track 2% (275) 2% (268) 20% (256) 29% (374) 9% (2) 295Trump Job Approve 7% (44) 8% (56) 20% (67) 34% (284) % (95) 845Trump Job Disapprove 22% (253) 2% (247) 20% (227) 28% (324) 0% () 62Trump Job Strongly Approve 7% (69) 9% (75) 6% (62) 37% (48) % (46) 400Trump Job Somewhat Approve 7% (74) 8% (8) 24% (05) 30% (36) % (49) 446Trump Job Somewhat Disapprove 2% (62) 2% (60) 22% (64) 26% (75) % (3) 293Trump Job Strongly Disapprove 22% (9) 2% (86) 9% (63) 29% (249) 9% (80) 870#1 Issue: Economy 9% (24) 2% (36) 20% (26) 32% (205) 8% (49) 639#1 Issue: Security 5% (64) 9% (78) 20% (85) 34% (43) 2% (52) 423#1 Issue: Health Care 23% (68) 20% (59) 8% (53) 27% (8) 3% (39) 300#1 Issue: Medicare / Social Security 4% (40) 6% (45) 2% (6) 34% (99) 6% (45) 290#1 Issue: Women’s Issues 28% (29) 24% (25) 9% (20) 23% (24) 7% (7) 05#1 Issue: Education 23% (42) 22% (4) 9% (36) 27% (50) 9% (7) 85#1 Issue: Energy 36% (28) 2% (6) 8% (4) 8% (4) 8% (6) 79#1 Issue: Other 25% (25) 9% (9) 4% (4) 28% (28) 4% (4) 02016 Vote: Democrat Hillary Clinton 20% (4) 23% (62) 9% (28) 27% (9) 0% (72) 6942016 Vote: Republican Donald Trump 6% () 6% () 2% (4) 37% (250) 0% (68) 682016 Vote: Someone else 20% (39) 7% (33) 22% (42) 32% (62) 9% (7) 932012 Vote: Barack Obama 20% (73) 2% (8) 20% (70) 29% (246) 0% (83) 8522012 Vote: Mitt Romney 5% (78) 4% (73) 20% (03) 4% (209) 9% (48) 52012 Vote: Other 4% (3) 2% (2) 5% (5) 39% (39) % () 992012 Vote: Didn’t Vote 24% (57) 22% (45) 8% (20) 22% (45) 4% (89) 6554-Region: Northeast 2% (80) 20% (74) 2% (79) 27% (04) % (43) 3804-Region: Midwest 5% (69) 9% (86) 20% (89) 33% (48) 2% (54) 4464-Region: South 20% (59) 22% (78) 7% (32) 29% (230) 2% (96) 7954-Region: West 22% (3) 6% (8) 22% (08) 32% (62) 8% (38) 502Favorable of Trump 9% (62) 7% (42) 20% (74) 34% (29) % (92) 860Unfavorable of Trump 2% (245) 23% (260) 8% (23) 29% (33) 9% (03) 52
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Table AV4_9
Table AV4_9: How much do each of the following impact your decision to see a superhero movie?The comic book franchise associated with the lm
Demographic A lot Some Not too much Not at allDon’t Know /No Opinion Total N
Adults 20% (420) 20% (420) 9% (408) 30% (643) % (23) 222Very Favorable of Trump 2% (92) 7% (76) 6% (70) 35% (59) % (5) 448Somewhat Favorable of Trump 7% (70) 6% (67) 25% (03) 32% (32) 0% (40) 42Somewhat Unfavorable of Trump 9% (40) 25% (5) 26% (54) 24% (49) 6% (3) 207Very Unfavorable of Trump 22% (206) 22% (209) 7% (59) 30% (282) 9% (90) 946Comic Book Fan: Yes 43% (30) 28% (204) 6% (3) 0% (72) 3% (23) 722Comic Book Fan: No 8% (93) 5% (76) 20% (236) 44% (5) 3% (50) 67Comic Book Fan: Don’t Know / No Opinion 7% (7) 7% (40) 25% (59) 26% (60) 25% (57) 233Superhero movie fan: Yes 32% (378) 25% (298) 22% (255) 8% (20) 4% (45) 86Superhero movie fan: No 4% (32) 3% (0) 5% (20) 50% (39) 7% (32) 776Superhero movie fan: Don’t Know / No Opinion 7% () 3% (2) 20% (33) 26% (42) 33% (53) 60Saw superhero movie/past year: Yes 33% (32) 26% (24) 2% (98) 7% (64) 3% (28) 944Saw superhero movie/past year: No 9% (98) 5% (73) 8% (202) 43% (475) 5% (7) 8Saw superhero movie/past year: DK/NO 7% (0) 0% (6) 4% (8) 6% (4) 53% (32) 60Avengers: Very familiar 40% (298) 27% (96) 6% (8) 3% (96) 4% (29) 738Avengers: Somewhat familiar 4% (97) 24% (6) 27% (85) 28% (86) 7% (46) 675Avengers: Not too familiar 5% (7) 2% (39) 20% (63) 47% (47) 6% (5) 37Avengers: Not at all familiar % (2) 7% (22) % (34) 63% (200) 9% (60) 39Avengers: Don’t Know / No Opinion 9% (6) 2% (2) 0% (7) 8% (4) 6% (45) 73Watch In tity War: Very likely 4% (285) 25% (77) 7% (2) 3% (88) 4% (26) 696Watch In tity War: Somewhat likely 9% (87) 28% (33) 25% (7) 24% (2) 4% (20) 469Watch In tity War: Not too likely 8% (27) 8% (59) 29% (94) 32% (02) 3% (40) 32Watch In tity War: Not at all likely 3% (5) 8% (43) % (6) 60% (326) 8% (95) 540Watch In tity War: DK/NO 8% (7) 9% (8) 6% (5) 6% (6) 52% (50) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning ConsultTable AV5
Table AV5: Which of the following statements comes closest to your view, even if none are exactly right?
Demographic
I enjoysuperhero
movies and willcontinue to see
them intheaters
I enjoysuperhero
movies, but Imgetting a littletired of so
many of them
I dont enjoysuperhero
movies, but Istill go seesome lmsoccasionally
I dont enjoysuperhero
movies and Idont see themin theaters
Don’t Know /No Opinion Total N
Adults 4% (874) 7% (368) 9% (82) 23% (498) 9% (99) 222Gender: Male 43% (437) 9% (92) 7% (73) 23% (238) 8% (83) 024Gender: Female 40% (436) 6% (76) 0% (09) 24% (260) % (6) 098Age: 18-29 54% (240) 20% (9) 8% (36) 7% (34) 0% (47) 447Age: 30-44 50% (263) 2% () 8% (42) 4% (72) 8% (42) 530Age: 45-54 49% (6) 6% (52) 6% (9) 22% (73) 8% (27) 332Age: 55-64 33% (29) 6% (63) 3% (52) 26% (03) 2% (46) 392Age: 65+ 9% (80) 2% (52) 8% (34) 52% (28) 9% (37) 42Generation Z: 18-21 39% (54) 25% (35) 3% (8) 9% (3) 3% (8) 38Millennial: Age 22-37 56% (342) 2% (27) 7% (44) 8% (46) 9% (52) 62Generation X: Age 38-53 48% (249) 7% (86) 6% (32) 20% (06) 9% (45) 59Boomers: Age 54-72 29% (27) 5% (09) % (82) 35% (262) 0% (77) 746PID: Dem (no lean) 45% (332) 6% (5) % (78) 9% (40) 9% (68) 733PID: Ind (no lean) 43% (322) 8% (36) 7% (52) 2% (57) 2% (89) 757PID: Rep (no lean) 35% (220) 9% (7) 8% (52) 32% (20) 7% (42) 633PID/Gender: DemMen 46% (58) 8% (63) 0% (35) 6% (55) 0% (34) 346PID/Gender: DemWomen 45% (73) 3% (5) % (43) 22% (85) 9% (34) 387PID/Gender: Ind Men 44% (42) 9% (62) 3% (9) 24% (77) 0% (3) 32PID/Gender: Ind Women 4% (80) 7% (75) 0% (43) 8% (80) 3% (58) 436PID/Gender: Rep Men 38% (37) 9% (67) 8% (29) 30% (06) 5% (8) 357PID/Gender: Rep Women 30% (83) 8% (50) 8% (23) 35% (95) 9% (24) 275Ideo: Liberal (1-3) 47% (332) 9% (35) 9% (67) 7% (9) 7% (52) 705Ideo: Moderate (4) 39% (70) 20% (86) 9% (38) 25% (09) 8% (37) 440Ideo: Conservative (5-7) 36% (243) 7% (3) 8% (53) 32% (27) 8% (56) 68
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Table AV5
Table AV5: Which of the following statements comes closest to your view, even if none are exactly right?
Demographic
I enjoysuperhero
movies and willcontinue to see
them intheaters
I enjoysuperhero
movies, but Imgetting a littletired of so
many of them
I dont enjoysuperhero
movies, but Istill go seesome lmsoccasionally
I dont enjoysuperhero
movies and Idont see themin theaters
Don’t Know /No Opinion Total N
Adults 4% (874) 7% (368) 9% (82) 23% (498) 9% (99) 222Educ: < College 43% (620) 6% (234) 8% (2) 22% (325) % (58) 459Educ: Bachelors degree 40% (70) 2% (92) 8% (34) 25% (06) 6% (26) 428Educ: Post-grad 36% (84) 8% (42) 2% (27) 29% (67) 6% (5) 235Income: Under 50k 4% (523) 7% (209) 8% (04) 23% (287) % (39) 262Income: 50k-100k 44% (272) 8% () 9% (54) 23% (46) 7% (42) 625Income: 100k+ 33% (78) 20% (48) 0% (25) 28% (65) 8% (9) 235Ethnicity: White 38% (63) 7% (286) 9% (53) 27% (444) 9% (47) 66Ethnicity: Hispanic 57% (93) 6% (53) 8% (28) 2% (40) 7% (24) 337Ethnicity: Afr. Am. 53% (4) 7% (45) 4% (0) 3% (33) 3% (35) 265Ethnicity: Other 5% (0) 9% (37) 0% (20) % (2) 9% (8) 97Relig: Protestant 3% (59) 8% (92) 0% (53) 33% (69) 6% (32) 506Relig: Roman Catholic 40% (53) 7% (66) 7% (26) 29% () 7% (27) 383Relig: Ath./Agn./None 46% (285) 7% (08) 9% (55) 6% (02) 2% (76) 626Relig: Something Else 40% (55) 8% (69) 8% (30) 22% (83) 2% (47) 383Relig: Jewish 30% (9) 28% (8) 6% (4) 3% (20) 6% (4) 64Relig: Evangelical 42% (227) 8% (95) 9% (49) 23% (25) 8% (4) 538Relig: Non-Evang. Catholics 36% (206) 7% (96) 9% (49) 33% (87) 6% (35) 573Relig: All Christian 39% (434) 7% (90) 9% (98) 28% (33) 7% (76) Relig: All Non-Christian 44% (440) 8% (77) 8% (85) 8% (85) 2% (23) 009Community: Urban 47% (248) 9% (0) 8% (43) 6% (85) 0% (53) 530Community: Suburban 39% (383) 8% (82) 9% (93) 25% (248) 8% (79) 984Community: Rural 40% (243) 4% (85) 8% (46) 27% (66) % (67) 608
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Table AV5: Which of the following statements comes closest to your view, even if none are exactly right?
Demographic
I enjoysuperhero
movies and willcontinue to see
them intheaters
I enjoysuperhero
movies, but Imgetting a littletired of so
many of them
I dont enjoysuperhero
movies, but Istill go seesome lmsoccasionally
I dont enjoysuperhero
movies and Idont see themin theaters
Don’t Know /No Opinion Total N
Adults 4% (874) 7% (368) 9% (82) 23% (498) 9% (99) 222Employ: Private Sector 43% (285) 2% (4) 7% (49) 2% (37) 7% (48) 66Employ: Government 55% (73) 9% (26) 4% (5) 5% (20) 6% (8) 32Employ: Self-Employed 44% (82) 4% (27) 2% (22) 9% (36) 0% (9) 85Employ: Homemaker 48% (85) 9% (34) 6% (0) 6% (29) % (20) 77Employ: Student 46% (4) 27% (24) % (0) 0% (9) 7% (6) 90Employ: Retired 24% (09) 4% (64) 0% (47) 44% (203) 8% (38) 46Employ: Unemployed 47% (4) 4% (33) % (25) 5% (36) 3% (32) 24Employ: Other 48% (84) 2% (20) 7% (3) 6% (28) 7% (29) 74Military HH: Yes 4% (55) 6% (6) 5% (9) 30% (6) 8% (30) 383Military HH: No 4% (78) 8% (307) 9% (63) 22% (382) 0% (69) 739RD/WT: Right Direction 39% (32) 6% (36) 7% (58) 28% (230) 0% (8) 827RD/WT: Wrong Track 43% (552) 8% (232) 0% (24) 2% (268) 9% (8) 295Trump Job Approve 37% (37) 7% (45) 7% (62) 29% (246) 9% (76) 845Trump Job Disapprove 43% (505) 8% (209) 0% (4) 20% (236) 8% (98) 62Trump Job Strongly Approve 38% (5) 6% (64) 5% (2) 32% (28) 9% (35) 400Trump Job Somewhat Approve 37% (65) 8% (8) 9% (40) 26% (8) 9% (42) 446Trump Job Somewhat Disapprove 47% (37) 7% (5) 2% (35) 4% (4) 0% (28) 293Trump Job Strongly Disapprove 42% (368) 8% (58) 9% (79) 22% (95) 8% (70) 870#1 Issue: Economy 48% (308) 7% (08) 7% (47) 20% (3) 7% (46) 639#1 Issue: Security 35% (50) 5% (65) 0% (42) 30% (28) 9% (38) 423#1 Issue: Health Care 36% (08) 7% (52) 9% (26) 25% (76) 2% (37) 300#1 Issue: Medicare / Social Security 29% (84) 6% (46) 0% (28) 34% (00) % (32) 290#1 Issue: Women’s Issues 6% (64) 24% (25) 7% (7) 5% (6) 3% (3) 05#1 Issue: Education 49% (9) 7% (32) 9% (6) 4% (26) % (2) 85#1 Issue: Energy 40% (32) 23% (8) 9% (7) 20% (6) 7% (5) 79#1 Issue: Other 36% (36) 23% (23) 8% (8) 7% (7) 6% (6) 0
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Table AV5
Table AV5: Which of the following statements comes closest to your view, even if none are exactly right?
Demographic
I enjoysuperhero
movies and willcontinue to see
them intheaters
I enjoysuperhero
movies, but Imgetting a littletired of so
many of them
I dont enjoysuperhero
movies, but Istill go seesome lmsoccasionally
I dont enjoysuperhero
movies and Idont see themin theaters
Don’t Know /No Opinion Total N
Adults 4% (874) 7% (368) 9% (82) 23% (498) 9% (99) 2222016 Vote: Democrat Hillary Clinton 43% (300) 6% (09) 9% (64) 23% (63) 8% (58) 6942016 Vote: Republican Donald Trump 36% (243) 7% (6) 9% (59) 3% (24) 7% (49) 682016 Vote: Someone else 36% (69) 20% (38) 0% (20) 2% (4) 3% (26) 932012 Vote: Barack Obama 45% (38) 5% (29) 8% (68) 23% (200) 9% (74) 8522012 Vote: Mitt Romney 3% (60) 7% (86) 0% (50) 35% (8) 7% (34) 52012 Vote: Other 28% (28) 8% (8) 5% (5) 34% (34) 5% (4) 992012 Vote: Didn’t Vote 46% (304) 2% (36) 9% (60) 2% (8) % (75) 6554-Region: Northeast 4% (55) 5% (57) 8% (29) 26% (99) % (40) 3804-Region: Midwest 37% (65) 8% (79) 0% (47) 26% (6) 9% (40) 4464-Region: South 44% (350) 6% (28) 8% (62) 22% (74) 0% (82) 7954-Region: West 4% (204) 2% (05) 9% (46) 22% (0) 7% (37) 502Favorable of Trump 38% (328) 7% (50) 7% (62) 29% (249) 8% (7) 860Unfavorable of Trump 44% (508) 8% (207) 0% (4) 2% (236) 8% (88) 52Very Favorable of Trump 36% (63) 6% (72) 6% (29) 33% (47) 9% (38) 448Somewhat Favorable of Trump 40% (65) 9% (78) 8% (34) 25% (02) 8% (33) 42Somewhat Unfavorable of Trump 45% (93) 9% (39) 2% (24) 9% (39) 6% (2) 207Very Unfavorable of Trump 44% (45) 8% (68) 0% (90) 2% (97) 8% (76) 946Comic Book Fan: Yes 66% (476) 8% (28) 5% (33) 7% (48) 5% (38) 722Comic Book Fan: No 26% (307) 7% (20) 2% (36) 36% (48) 9% (04) 67Comic Book Fan: Don’t Know / No Opinion 39% (9) 7% (39) 6% (4) 4% (32) 25% (57) 233Superhero movie fan: Yes 68% (809) 2% (250) 2% (29) 2% (27) 6% (70) 86Superhero movie fan: No 6% (46) % (88) 7% (30) 57% (444) 9% (69) 776Superhero movie fan: Don’t Know / No Opinion 2% (9) 9% (30) 5% (24) 7% (27) 38% (60) 60Saw superhero movie/past year: Yes 69% (653) 20% (86) 6% (59) 2% (7) 3% (30) 944Saw superhero movie/past year: No 8% (207) 6% (75) % (8) 43% (478) 3% (4) 8Saw superhero movie/past year: DK/NO 24% (4) % (7) 0% (6) 7% (4) 48% (29) 60
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Table AV5: Which of the following statements comes closest to your view, even if none are exactly right?
Demographic
I enjoysuperhero
movies and willcontinue to see
them intheaters
I enjoysuperhero
movies, but Imgetting a littletired of so
many of them
I dont enjoysuperhero
movies, but Istill go seesome lmsoccasionally
I dont enjoysuperhero
movies and Idont see themin theaters
Don’t Know /No Opinion Total N
Adults 4% (874) 7% (368) 9% (82) 23% (498) 9% (99) 222Avengers: Very familiar 76% (562) 5% (07) 3% (24) 3% (23) 3% (22) 738Avengers: Somewhat familiar 40% (268) 28% (87) % (77) % (73) 0% (70) 675Avengers: Not too familiar 7% (22) 7% (53) 5% (49) 47% (50) 4% (43) 37Avengers: Not at all familiar 4% (3) 6% (8) 9% (27) 73% (233) 8% (27) 39Avengers: Don’t Know / No Opinion 2% (9) 3% (3) 7% (5) 27% (20) 5% (37) 73Watch In tity War: Very likely 84% (585) 0% (69) % (6) 2% (7) 3% (20) 696Watch In tity War: Somewhat likely 49% (230) 34% (59) 7% (35) % (4) 9% (40) 469Watch In tity War: Not too likely 8% (27) 29% (93) 24% (77) 24% (76) 5% (48) 32Watch In tity War: Not at all likely 2% (3) 6% (33) 0% (55) 72% (392) 9% (48) 540Watch In tity War: DK/NO 20% (9) 4% (4) 0% (0) 0% (0) 46% (44) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV6
Table AV6: Which of the following statements comes closest to your view, even if none are exactly right?
Demographic
I mostly seesuperheromovies intheaters
because I enjoythem
I mostly seesuperheromovies intheaters
because mychildren enjoy
them
I mostly seesuperheromovies in
theaters becauseboth I and mychildren enjoy
them
I dont seesuperheromovies intheaters
Don’t Know /No Opinion Total N
Adults 27% (290) 2% (26) 5% (60) 37% (39) 9% (98) 065Gender: Male 34% (59) 8% (39) 4% (63) 35% (63) 9% (42) 466Gender: Female 22% (3) 5% (87) 6% (97) 38% (228) 9% (56) 599Age: 18-29 40% (56) 3% (8) 8% (25) 6% (23) 3% (9) 40Age: 30-44 27% (94) 9% (64) 2% (74) 23% (8) 0% (35) 348Age: 45-54 26% (48) 7% (4) 23% (42) 37% (70) 7% (3) 86Age: 55-64 29% (55) % (20) 7% (3) 46% (88) 7% (4) 89Age: 65+ 9% (37) 5% (0) 3% (7) 65% (30) 9% (7) 20Millennial: Age 22-37 3% (92) 7% (5) 22% (66) 20% (59) 0% (3) 300Generation X: Age 38-53 28% (93) 3% (44) 20% (66) 30% (98) 9% (28) 329Boomers: Age 54-72 26% (90) 7% (26) 7% (25) 53% (85) 7% (26) 352PID: Dem (no lean) 33% (2) 3% (45) 5% (52) 32% () 7% (23) 343PID: Ind (no lean) 25% (90) 3% (48) 6% (57) 32% (8) 4% (50) 363PID: Rep (no lean) 24% (88) 9% (33) 4% (5) 45% (62) 7% (25) 359PID/Gender: DemMen 4% (64) % (7) 3% (2) 26% (40) 9% (3) 56PID/Gender: DemWomen 26% (48) 5% (28) 7% (3) 38% (7) 5% (9) 87PID/Gender: Ind Men 35% (43) 4% (5) 3% (6) 33% (4) 4% (7) 23PID/Gender: Ind Women 20% (47) 8% (43) 7% (4) 32% (77) 4% (33) 240PID/Gender: Rep Men 28% (52) 9% (7) 4% (26) 44% (82) 6% () 88PID/Gender: Rep Women 2% (36) 0% (6) 5% (25) 46% (80) 8% (4) 7Ideo: Liberal (1-3) 32% (98) 5% (46) 9% (58) 28% (88) 7% (20) 30Ideo: Moderate (4) 3% (64) % (23) 4% (28) 34% (70) 9% (9) 205Ideo: Conservative (5-7) 24% (9) 0% (38) 5% (57) 46% (77) 5% (9) 38
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Table AV6: Which of the following statements comes closest to your view, even if none are exactly right?
Demographic
I mostly seesuperheromovies intheaters
because I enjoythem
I mostly seesuperheromovies intheaters
because mychildren enjoy
them
I mostly seesuperheromovies in
theaters becauseboth I and mychildren enjoy
them
I dont seesuperheromovies intheaters
Don’t Know /No Opinion Total N
Adults 27% (290) 2% (26) 5% (60) 37% (39) 9% (98) 065Educ: < College 28% (205) 2% (88) 4% (00) 36% (265) % (8) 740Educ: Bachelors degree 24% (48) 2% (23) 9% (38) 38% (76) 6% (3) 97Educ: Post-grad 29% (37) 2% (5) 7% (22) 40% (50) 3% (3) 27Income: Under 50k 28% (64) 3% (76) 3% (78) 35% (207) % (63) 587Income: 50k-100k 27% (93) % (37) 9% (64) 36% (24) 6% (22) 339Income: 100k+ 24% (33) 0% (4) 4% (9) 44% (60) 0% (3) 39Ethnicity: White 24% (207) % (93) 4% (7) 42% (354) 9% (76) 846Ethnicity: Hispanic 40% (6) 5% (22) 23% (35) 3% (20) 8% (2) 5Ethnicity: Afr. Am. 40% (45) 5% (6) 9% (2) 8% (20) 8% (8) Ethnicity: Other 36% (39) 6% (7) 2% (22) 6% (7) 2% (3) 08Relig: Protestant 27% (70) 0% (25) % (28) 47% (23) 5% (4) 260Relig: Roman Catholic 27% (52) 9% (7) 6% (32) 40% (79) 8% (5) 96Relig: Ath./Agn./None 26% (74) 3% (38) 4% (39) 32% (9) 4% (40) 283Relig: Something Else 29% (59) 4% (28) 7% (35) 3% (64) 9% (8) 204Relig: Evangelical 30% (86) 3% (37) 5% (44) 37% (09) 5% (6) 29Relig: Non-Evang. Catholics 25% (70) 8% (23) 5% (43) 45% (28) 8% (22) 286Relig: All Christian 27% (56) 0% (60) 5% (86) 4% (237) 7% (38) 577Relig: All Non-Christian 27% (34) 4% (66) 5% (74) 32% (55) 2% (59) 487Community: Urban 29% (68) 5% (37) 7% (4) 28% (67) % (26) 239Community: Suburban 28% (40) 0% (48) 6% (80) 39% (94) 7% (36) 499Community: Rural 25% (8) 3% (4) 2% (39) 40% (30) % (36) 327
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Table AV6: Which of the following statements comes closest to your view, even if none are exactly right?
Demographic
I mostly seesuperheromovies intheaters
because I enjoythem
I mostly seesuperheromovies intheaters
because mychildren enjoy
them
I mostly seesuperheromovies in
theaters becauseboth I and mychildren enjoy
them
I dont seesuperheromovies intheaters
Don’t Know /No Opinion Total N
Adults 27% (290) 2% (26) 5% (60) 37% (39) 9% (98) 065Employ: Private Sector 32% (6) 3% (49) 7% (6) 3% (4) 6% (23) 363Employ: Government 38% (26) 0% (7) 20% (4) 27% (9) 4% (3) 68Employ: Self-Employed 32% (25) 9% (7) 22% (7) 28% (22) 9% (7) 77Employ: Homemaker 23% (3) % (5) 26% (35) 30% (4) % (5) 37Employ: Retired 2% (48) 7% (7) 3% (6) 6% (38) 8% (7) 225Employ: Unemployed 23% (23) 3% (3) 20% (20) 28% (28) 6% (6) 00Employ: Other 20% (7) 2% (8) 9% (7) 34% (29) 6% (4) 86Military HH: Yes 36% (73) 8% (5) % (22) 38% (76) 7% (4) 200Military HH: No 25% (27) 3% () 6% (38) 36% (35) 0% (83) 865RD/WT: Right Direction 27% (23) 9% (39) 6% (7) 4% (84) 8% (34) 45RD/WT: Wrong Track 27% (67) 4% (87) 5% (89) 34% (207) 0% (63) 64Trump Job Approve 27% (27) 0% (46) 4% (68) 42% (98) 8% (36) 475Trump Job Disapprove 28% (53) 4% (73) 6% (87) 33% (80) 9% (47) 539Trump Job Strongly Approve 26% (60) 3% (28) % (25) 43% (96) 7% (5) 225Trump Job Somewhat Approve 27% (67) 7% (7) 7% (43) 4% (02) 8% (2) 250Trump Job Somewhat Disapprove 30% (40) 4% (9) 2% (28) 30% (4) 5% (7) 35Trump Job Strongly Disapprove 28% (2) 3% (54) 5% (59) 34% (39) 0% (39) 404#1 Issue: Economy 27% (93) 5% (50) 20% (69) 32% (09) 6% (22) 343#1 Issue: Security 25% (55) 7% (5) 5% (34) 46% (0) 7% (6) 22#1 Issue: Health Care 3% (5) 5% (25) 8% (3) 34% (56) 3% (22) 67#1 Issue: Medicare / Social Security 22% (27) 6% (8) 5% (6) 58% (73) 9% () 26#1 Issue: Education 3% (30) 6% (6) 8% (8) 24% (24) % () 992016 Vote: Democrat Hillary Clinton 32% (08) 4% (46) 4% (48) 33% () 7% (22) 3352016 Vote: Republican Donald Trump 26% (03) 0% (40) 3% (53) 45% (76) 6% (23) 3952016 Vote: Someone else 28% (26) 4% (3) 5% (4) 25% (22) 8% (7) 9
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Table AV6: Which of the following statements comes closest to your view, even if none are exactly right?
Demographic
I mostly seesuperheromovies intheaters
because I enjoythem
I mostly seesuperheromovies intheaters
because mychildren enjoy
them
I mostly seesuperheromovies in
theaters becauseboth I and mychildren enjoy
them
I dont seesuperheromovies intheaters
Don’t Know /No Opinion Total N
Adults 27% (290) 2% (26) 5% (60) 37% (39) 9% (98) 0652012 Vote: Barack Obama 30% (32) 2% (53) 7% (73) 34% (46) 7% (29) 4352012 Vote: Mitt Romney 23% (67) 0% (29) 4% (4) 48% (43) 6% (8) 2982012 Vote: Other 2% (2) 9% (5) 7% (9) 39% (22) 3% (7) 552012 Vote: Didn’t Vote 28% (78) 4% (39) 3% (37) 29% (80) 5% (42) 2764-Region: Northeast 28% (56) 0% (2) 9% (37) 35% (69) 8% (5) 984-Region: Midwest 26% (58) 2% (26) 0% (23) 39% (89) 3% (30) 2254-Region: South 28% (7) 2% (5) 4% (58) 38% (58) 9% (36) 4204-Region: West 27% (60) 3% (29) 9% (42) 34% (75) 7% (6) 22Favorable of Trump 27% (34) 0% (48) 4% (69) 42% (209) 6% (32) 49Unfavorable of Trump 29% (48) 4% (73) 6% (83) 33% (68) 9% (44) 56Very Favorable of Trump 25% (64) 0% (26) 2% (30) 46% (5) 7% (8) 253Somewhat Favorable of Trump 30% (70) 9% (22) 6% (39) 39% (93) 6% (3) 238Somewhat Unfavorable of Trump 32% (32) % () 2% (20) 29% (28) 7% (6) 98Very Unfavorable of Trump 28% (7) 5% (62) 5% (63) 33% (39) 9% (38) 48Comic Book Fan: Yes 47% (67) 8% (30) 22% (80) 5% (53) 7% (25) 354Comic Book Fan: No 8% (08) 3% (78) 9% (56) 52% (30) 7% (39) 59Comic Book Fan: Don’t Know / No Opinion 3% (6) 5% (8) 2% (25) 24% (28) 28% (33) 20Superhero movie fan: Yes 45% (270) 2% (70) 23% (39) 3% (79) 7% (39) 597Superhero movie fan: No 4% (7) 2% (45) 3% (3) 73% (28) 8% (30) 386Superhero movie fan: Don’t Know / No Opinion 4% (4) 4% (2) 0% (8) 37% (3) 35% (28) 82Saw superhero movie/past year: Yes 49% (238) 5% (73) 25% (22) 5% (23) 6% (27) 483Saw superhero movie/past year: No 9% (52) 9% (48) 7% (37) 66% (365) 0% (54) 556Avengers: Very familiar 53% (84) 0% (36) 25% (87) 9% (3) 3% (9) 347Avengers: Somewhat familiar 23% (83) 7% (62) 7% (64) 32% (7) 0% (38) 364Avengers: Not too familiar 0% (8) % (9) 5% (9) 6% (07) 3% (22) 74Avengers: Not at all familiar 3% (4) 5% (7) — () 85% (26) 7% (0) 48
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Table AV6: Which of the following statements comes closest to your view, even if none are exactly right?
Demographic
I mostly seesuperheromovies intheaters
because I enjoythem
I mostly seesuperheromovies intheaters
because mychildren enjoy
them
I mostly seesuperheromovies in
theaters becauseboth I and mychildren enjoy
them
I dont seesuperheromovies intheaters
Don’t Know /No Opinion Total N
Adults 27% (290) 2% (26) 5% (60) 37% (39) 9% (98) 065Watch In tity War: Very likely 53% (85) 9% (33) 26% (89) 8% (29) 4% (3) 348Watch In tity War: Somewhat likely 33% (83) 7% (44) 23% (58) 7% (43) 9% (23) 25Watch In tity War: Not too likely 9% (4) 20% (3) 6% (9) 55% (85) % (6) 56Watch In tity War: Not at all likely 2% (5) 6% (5) % (3) 83% (222) 8% (2) 266Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV7_1NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Ability to read people’sminds
Demographic Selected Not Selected Total N
Adults 5% (326) 85% (796) 222Gender: Male 2% (9) 88% (905) 024Gender: Female 9% (206) 8% (89) 098Age: 18-29 7% (78) 83% (369) 447Age: 30-44 7% (9) 83% (439) 530Age: 45-54 5% (50) 85% (282) 332Age: 55-64 3% (49) 87% (343) 392Age: 65+ 4% (58) 86% (363) 42Generation Z: 18-21 8% (25) 82% (3) 38Millennial: Age 22-37 7% (04) 83% (508) 62Generation X: Age 38-53 6% (8) 84% (438) 59Boomers: Age 54-72 3% (00) 87% (646) 746PID: Dem (no lean) 6% (9) 84% (64) 733PID: Ind (no lean) 6% (24) 84% (632) 757PID: Rep (no lean) 3% (82) 87% (550) 633PID/Gender: DemMen 2% (43) 88% (303) 346PID/Gender: DemWomen 20% (76) 80% (3) 387PID/Gender: Ind Men 2% (38) 88% (283) 32PID/Gender: Ind Women 20% (86) 80% (349) 436PID/Gender: Rep Men % (38) 89% (39) 357PID/Gender: Rep Women 6% (44) 84% (23) 275Ideo: Liberal (1-3) 6% () 84% (594) 705Ideo: Moderate (4) 3% (57) 87% (383) 440Ideo: Conservative (5-7) 5% (00) 85% (58) 68Educ: < College 5% (226) 85% (233) 459Educ: Bachelors degree 4% (58) 86% (370) 428Educ: Post-grad 8% (42) 82% (94) 235
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Demographic Selected Not Selected Total N
Adults 5% (326) 85% (796) 222Income: Under 50k 7% (22) 83% (049) 262Income: 50k-100k 3% (80) 87% (545) 625Income: 100k+ 4% (33) 86% (202) 235Ethnicity: White 5% (245) 85% (46) 66Ethnicity: Hispanic 20% (68) 80% (269) 337Ethnicity: Afr. Am. 7% (44) 83% (220) 265Ethnicity: Other 8% (36) 82% (60) 97Relig: Protestant 4% (70) 86% (437) 506Relig: Roman Catholic 4% (55) 86% (327) 383Relig: Ath./Agn./None 8% (3) 82% (54) 626Relig: Something Else 6% (6) 84% (323) 383Relig: Jewish 5% (0) 85% (55) 64Relig: Evangelical 2% (65) 88% (473) 538Relig: Non-Evang. Catholics 5% (87) 85% (485) 573Relig: All Christian 4% (53) 86% (958) Relig: All Non-Christian 7% (73) 83% (836) 009Community: Urban 8% (96) 82% (434) 530Community: Suburban 5% (45) 85% (839) 984Community: Rural 4% (85) 86% (523) 608Employ: Private Sector 3% (89) 87% (572) 66Employ: Government 9% (25) 8% (07) 32Employ: Self-Employed 3% (24) 87% (6) 85Employ: Homemaker 6% (29) 84% (48) 77Employ: Student 7% (6) 83% (75) 90Employ: Retired 4% (64) 86% (397) 46Employ: Unemployed 9% (45) 8% (96) 24Employ: Other 20% (34) 80% (40) 74Military HH: Yes % (43) 89% (340) 383Military HH: No 6% (283) 84% (457) 739RD/WT: Right Direction 4% (5) 86% (72) 827RD/WT: Wrong Track 6% (20) 84% (084) 295
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Table AV7_1NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Ability to read people’sminds
Demographic Selected Not Selected Total N
Adults 5% (326) 85% (796) 222Trump Job Approve 4% (9) 86% (727) 845Trump Job Disapprove 7% (95) 83% (967) 62Trump Job Strongly Approve 3% (53) 87% (346) 400Trump Job Somewhat Approve 5% (65) 85% (38) 446Trump Job Somewhat Disapprove 2% (34) 88% (259) 293Trump Job Strongly Disapprove 8% (6) 82% (709) 870#1 Issue: Economy 6% (99) 84% (540) 639#1 Issue: Security 4% (58) 86% (365) 423#1 Issue: Health Care 6% (47) 84% (253) 300#1 Issue: Medicare / Social Security 5% (43) 85% (248) 290#1 Issue: Women’s Issues 2% (22) 79% (83) 05#1 Issue: Education 8% (34) 82% (5) 85#1 Issue: Energy 2% (9) 88% (70) 79#1 Issue: Other 5% (5) 85% (86) 02016 Vote: Democrat Hillary Clinton 5% (07) 85% (587) 6942016 Vote: Republican Donald Trump 3% (92) 87% (589) 682016 Vote: Someone else 6% (30) 84% (63) 932012 Vote: Barack Obama 7% (45) 83% (707) 8522012 Vote: Mitt Romney % (58) 89% (453) 52012 Vote: Other 4% (4) 86% (85) 992012 Vote: Didn’t Vote 7% (08) 83% (547) 6554-Region: Northeast 6% (60) 84% (320) 3804-Region: Midwest 4% (6) 86% (385) 4464-Region: South 5% (20) 85% (675) 7954-Region: West 7% (86) 83% (46) 502Favorable of Trump 4% (7) 86% (743) 860Unfavorable of Trump 6% (90) 84% (963) 52Very Favorable of Trump 2% (52) 88% (396) 448Somewhat Favorable of Trump 6% (64) 84% (347) 42Somewhat Unfavorable of Trump 0% (20) 90% (87) 207Very Unfavorable of Trump 8% (69) 82% (776) 946
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Table AV7_1NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Ability to read people’sminds
Demographic Selected Not Selected Total N
Adults 5% (326) 85% (796) 222Comic Book Fan: Yes 5% (07) 85% (65) 722Comic Book Fan: No 6% (86) 84% (980) 67Comic Book Fan: Don’t Know / No Opinion 4% (33) 86% (20) 233Superhero movie fan: Yes 5% (75) 85% (0) 86Superhero movie fan: No 6% (25) 84% (65) 776Superhero movie fan: Don’t Know / No Opinion 6% (25) 84% (35) 60Saw superhero movie/past year: Yes 5% (4) 85% (803) 944Saw superhero movie/past year: No 6% (76) 84% (942) 8Saw superhero movie/past year: DK/NO 5% (9) 85% (5) 60Avengers: Very familiar 4% (07) 86% (63) 738Avengers: Somewhat familiar 5% (03) 85% (57) 675Avengers: Not too familiar 7% (53) 83% (264) 37Avengers: Not at all familiar 8% (58) 82% (26) 39Avengers: Don’t Know / No Opinion 6% (5) 94% (69) 73Watch In tity War: Very likely 2% (83) 88% (63) 696Watch In tity War: Somewhat likely 2% (97) 79% (372) 469Watch In tity War: Not too likely 6% (50) 84% (270) 32Watch In tity War: Not at all likely 6% (89) 84% (45) 540Watch In tity War: DK/NO 7% (6) 93% (90) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV7_4NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Ability to yDemographic Selected Not Selected Total N
Adults 6% (334) 84% (788) 222Gender: Male 20% (204) 80% (820) 024Gender: Female 2% (29) 88% (968) 098Age: 18-29 4% (64) 86% (384) 447Age: 30-44 5% (82) 85% (448) 530Age: 45-54 9% (62) 8% (270) 332Age: 55-64 20% (78) 80% (34) 392Age: 65+ % (48) 89% (373) 42Generation Z: 18-21 % (6) 89% (22) 38Millennial: Age 22-37 6% (00) 84% (52) 62Generation X: Age 38-53 7% (86) 83% (433) 59Boomers: Age 54-72 7% (23) 83% (623) 746PID: Dem (no lean) 6% (20) 84% (63) 733PID: Ind (no lean) 4% (07) 86% (650) 757PID: Rep (no lean) 7% (07) 83% (525) 633PID/Gender: DemMen 24% (82) 76% (264) 346PID/Gender: DemWomen 0% (38) 90% (349) 387PID/Gender: Ind Men 9% (60) 8% (26) 32PID/Gender: Ind Women % (47) 89% (389) 436PID/Gender: Rep Men 8% (63) 82% (295) 357PID/Gender: Rep Women 6% (45) 84% (230) 275Ideo: Liberal (1-3) 4% (99) 86% (606) 705Ideo: Moderate (4) 7% (74) 83% (366) 440Ideo: Conservative (5-7) 8% (20) 82% (560) 68Educ: < College 4% (208) 86% (250) 459Educ: Bachelors degree 20% (85) 80% (343) 428Educ: Post-grad 7% (4) 83% (95) 235Income: Under 50k 3% (66) 87% (095) 262Income: 50k-100k 9% (2) 8% (505) 625Income: 100k+ 20% (47) 80% (88) 235Ethnicity: White 6% (265) 84% (396) 66
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Table AV7_4NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Ability to yDemographic Selected Not Selected Total N
Adults 6% (334) 84% (788) 222Ethnicity: Hispanic 7% (58) 83% (279) 337Ethnicity: Afr. Am. 2% (33) 88% (232) 265Ethnicity: Other 8% (36) 82% (6) 97Relig: Protestant 7% (86) 83% (420) 506Relig: Roman Catholic 7% (66) 83% (36) 383Relig: Ath./Agn./None 5% (92) 85% (534) 626Relig: Something Else 5% (56) 85% (327) 383Relig: Jewish 4% (9) 86% (56) 64Relig: Evangelical 6% (85) 84% (453) 538Relig: Non-Evang. Catholics 7% (99) 83% (474) 573Relig: All Christian 7% (84) 83% (926) Relig: All Non-Christian 5% (49) 85% (86) 009Community: Urban 4% (75) 86% (455) 530Community: Suburban 7% (7) 83% (83) 984Community: Rural 4% (88) 86% (520) 608Employ: Private Sector 22% (43) 78% (58) 66Employ: Government 6% (2) 84% () 32Employ: Self-Employed 7% (32) 83% (53) 85Employ: Homemaker 0% (8) 90% (59) 77Employ: Student 9% (7) 8% (73) 90Employ: Retired 5% (69) 85% (392) 46Employ: Unemployed 0% (24) 90% (27) 24Employ: Other 6% (0) 94% (64) 74Military HH: Yes 5% (56) 85% (326) 383Military HH: No 6% (277) 84% (462) 739RD/WT: Right Direction 8% (47) 82% (680) 827RD/WT: Wrong Track 4% (87) 86% (08) 295Trump Job Approve 8% (53) 82% (692) 845Trump Job Disapprove 4% (68) 86% (995) 62
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Adults 6% (334) 84% (788) 222Trump Job Strongly Approve 8% (70) 82% (329) 400Trump Job Somewhat Approve 9% (83) 8% (363) 446Trump Job Somewhat Disapprove 9% (57) 8% (236) 293Trump Job Strongly Disapprove 3% () 87% (759) 870#1 Issue: Economy 8% (3) 82% (526) 639#1 Issue: Security 20% (83) 80% (340) 423#1 Issue: Health Care % (32) 89% (268) 300#1 Issue: Medicare / Social Security 5% (44) 85% (246) 290#1 Issue: Women’s Issues 3% (4) 87% (9) 05#1 Issue: Education 5% (27) 85% (58) 85#1 Issue: Energy 3% () 87% (69) 79#1 Issue: Other 0% (0) 90% (90) 02016 Vote: Democrat Hillary Clinton 8% (22) 82% (572) 6942016 Vote: Republican Donald Trump 7% (5) 83% (566) 682016 Vote: Someone else 2% (24) 88% (69) 932012 Vote: Barack Obama 5% (3) 85% (72) 8522012 Vote: Mitt Romney 9% (95) 8% (46) 52012 Vote: Other 5% (5) 85% (83) 992012 Vote: Didn’t Vote 4% (90) 86% (565) 6554-Region: Northeast 5% (58) 85% (32) 3804-Region: Midwest 4% (62) 86% (383) 4464-Region: South 5% (22) 85% (673) 7954-Region: West 8% (9) 82% (4) 502Favorable of Trump 8% (58) 82% (703) 860Unfavorable of Trump 4% (67) 86% (985) 52Very Favorable of Trump 7% (77) 83% (37) 448Somewhat Favorable of Trump 20% (80) 80% (33) 42Somewhat Unfavorable of Trump 8% (36) 82% (70) 207Very Unfavorable of Trump 4% (30) 86% (85) 946Comic Book Fan: Yes 7% (2) 83% (60) 722Comic Book Fan: No 5% (77) 85% (990) 67Comic Book Fan: Don’t Know / No Opinion 5% (36) 85% (98) 233
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Table AV7_4NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Ability to yDemographic Selected Not Selected Total N
Adults 6% (334) 84% (788) 222Superhero movie fan: Yes 8% (23) 82% (973) 86Superhero movie fan: No 3% (0) 87% (675) 776Superhero movie fan: Don’t Know / No Opinion 2% (20) 88% (40) 60Saw superhero movie/past year: Yes 8% (7) 82% (773) 944Saw superhero movie/past year: No 4% (59) 86% (960) 8Saw superhero movie/past year: DK/NO 7% (4) 93% (56) 60Avengers: Very familiar 8% (30) 82% (608) 738Avengers: Somewhat familiar 6% (08) 84% (567) 675Avengers: Not too familiar 5% (46) 85% (27) 37Avengers: Not at all familiar 5% (46) 85% (273) 39Avengers: Don’t Know / No Opinion 4% (3) 96% (70) 73Watch In tity War: Very likely 8% (25) 82% (57) 696Watch In tity War: Somewhat likely 6% (73) 84% (396) 469Watch In tity War: Not too likely 6% (52) 84% (268) 32Watch In tity War: Not at all likely 4% (73) 86% (467) 540Watch In tity War: DK/NO % () 89% (85) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV7_5NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Ability to becomeinvisible
Demographic Selected Not Selected Total N
Adults 7% (354) 83% (768) 222Gender: Male 8% (8) 82% (844) 024Gender: Female 6% (73) 84% (925) 098Age: 18-29 9% (84) 8% (363) 447Age: 30-44 9% (99) 8% (43) 530Age: 45-54 8% (59) 82% (273) 332Age: 55-64 6% (63) 84% (329) 392Age: 65+ 2% (49) 88% (372) 42Generation Z: 18-21 9% (26) 8% (2) 38Millennial: Age 22-37 8% (2) 82% (499) 62Generation X: Age 38-53 9% (97) 8% (422) 59Boomers: Age 54-72 5% (0) 85% (636) 746PID: Dem (no lean) 7% (26) 83% (607) 733PID: Ind (no lean) 5% (4) 85% (643) 757PID: Rep (no lean) 8% (4) 82% (59) 633PID/Gender: DemMen 6% (54) 84% (292) 346PID/Gender: DemWomen 9% (72) 8% (35) 387PID/Gender: Ind Men 6% (5) 84% (270) 32PID/Gender: Ind Women 4% (62) 86% (373) 436PID/Gender: Rep Men 2% (75) 79% (282) 357PID/Gender: Rep Women 4% (38) 86% (237) 275Ideo: Liberal (1-3) 7% (22) 83% (583) 705Ideo: Moderate (4) 8% (79) 82% (36) 440Ideo: Conservative (5-7) 5% (03) 85% (578) 68Educ: < College 7% (252) 83% (206) 459Educ: Bachelors degree 5% (63) 85% (365) 428Educ: Post-grad 6% (38) 84% (97) 235
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Table AV7_5NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Ability to becomeinvisible
Demographic Selected Not Selected Total N
Adults 7% (354) 83% (768) 222Income: Under 50k 6% (207) 84% (054) 262Income: 50k-100k 6% (0) 84% (525) 625Income: 100k+ 9% (46) 8% (89) 235Ethnicity: White 7% (288) 83% (373) 66Ethnicity: Hispanic 24% (79) 76% (258) 337Ethnicity: Afr. Am. 2% (3) 88% (234) 265Ethnicity: Other 8% (35) 82% (62) 97Relig: Protestant 4% (7) 86% (436) 506Relig: Roman Catholic 20% (75) 80% (308) 383Relig: Ath./Agn./None 7% (0) 83% (57) 626Relig: Something Else 5% (56) 85% (327) 383Relig: Jewish 9% (6) 9% (58) 64Relig: Evangelical 6% (88) 84% (450) 538Relig: Non-Evang. Catholics 7% (00) 83% (473) 573Relig: All Christian 7% (88) 83% (923) Relig: All Non-Christian 6% (66) 84% (844) 009Community: Urban 6% (86) 84% (444) 530Community: Suburban 7% (7) 83% (83) 984Community: Rural 6% (96) 84% (52) 608Employ: Private Sector 9% (26) 8% (536) 66Employ: Government 6% (22) 84% () 32Employ: Self-Employed 8% (33) 82% (52) 85Employ: Homemaker 8% (5) 92% (62) 77Employ: Student 6% (4) 84% (76) 90Employ: Retired 3% (6) 87% (400) 46Employ: Unemployed 20% (48) 80% (93) 24Employ: Other 20% (36) 80% (39) 74Military HH: Yes 9% (7) 8% (32) 383Military HH: No 6% (283) 84% (457) 739RD/WT: Right Direction 7% (43) 83% (684) 827RD/WT: Wrong Track 6% (20) 84% (085) 295
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Adults 7% (354) 83% (768) 222Trump Job Approve 7% (46) 83% (699) 845Trump Job Disapprove 6% (90) 84% (972) 62Trump Job Strongly Approve 7% (67) 83% (333) 400Trump Job Somewhat Approve 8% (79) 82% (367) 446Trump Job Somewhat Disapprove 6% (48) 84% (245) 293Trump Job Strongly Disapprove 6% (42) 84% (727) 870#1 Issue: Economy 20% (28) 80% (5) 639#1 Issue: Security 4% (58) 86% (365) 423#1 Issue: Health Care 4% (43) 86% (257) 300#1 Issue: Medicare / Social Security 5% (44) 85% (246) 290#1 Issue: Women’s Issues 23% (25) 77% (80) 05#1 Issue: Education 2% (39) 79% (46) 85#1 Issue: Energy 7% (5) 93% (74) 79#1 Issue: Other 0% (0) 90% (90) 02016 Vote: Democrat Hillary Clinton 7% (9) 83% (575) 6942016 Vote: Republican Donald Trump 7% (8) 83% (562) 682016 Vote: Someone else 9% (36) 8% (57) 932012 Vote: Barack Obama 5% (27) 85% (725) 8522012 Vote: Mitt Romney 7% (85) 83% (426) 52012 Vote: Other 8% (8) 82% (8) 992012 Vote: Didn’t Vote 9% (23) 8% (532) 6554-Region: Northeast 5% (55) 85% (324) 3804-Region: Midwest 7% (77) 83% (369) 4464-Region: South 5% (7) 85% (678) 7954-Region: West 2% (04) 79% (397) 502Favorable of Trump 7% (47) 83% (73) 860Unfavorable of Trump 7% (95) 83% (957) 52Very Favorable of Trump 8% (80) 82% (369) 448Somewhat Favorable of Trump 6% (67) 84% (345) 42Somewhat Unfavorable of Trump 5% (3) 85% (75) 207Very Unfavorable of Trump 7% (64) 83% (78) 946
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Adults 7% (354) 83% (768) 222Comic Book Fan: Yes 6% (7) 84% (605) 722Comic Book Fan: No 7% (200) 83% (966) 67Comic Book Fan: Don’t Know / No Opinion 5% (36) 85% (97) 233Superhero movie fan: Yes 7% (20) 83% (985) 86Superhero movie fan: No 8% (37) 82% (639) 776Superhero movie fan: Don’t Know / No Opinion 0% (6) 90% (44) 60Saw superhero movie/past year: Yes 5% (45) 85% (799) 944Saw superhero movie/past year: No 9% (207) 8% (9) 8Saw superhero movie/past year: DK/NO 3% (2) 97% (58) 60Avengers: Very familiar 8% (3) 82% (607) 738Avengers: Somewhat familiar 6% (08) 84% (566) 675Avengers: Not too familiar 8% (57) 82% (260) 37Avengers: Not at all familiar 6% (5) 84% (268) 39Avengers: Don’t Know / No Opinion 7% (5) 93% (68) 73Watch In tity War: Very likely 5% (06) 85% (590) 696Watch In tity War: Somewhat likely 8% (84) 82% (385) 469Watch In tity War: Not too likely 8% (58) 82% (262) 32Watch In tity War: Not at all likely 8% (00) 82% (44) 540Watch In tity War: DK/NO 6% (5) 94% (9) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Adults 2% (257) 88% (865) 222Gender: Male 5% (53) 85% (87) 024Gender: Female 0% (05) 90% (993) 098Age: 18-29 22% (98) 78% (349) 447Age: 30-44 3% (70) 87% (460) 530Age: 45-54 % (37) 89% (295) 332Age: 55-64 7% (26) 93% (366) 392Age: 65+ 6% (26) 94% (394) 42Generation Z: 18-21 26% (36) 74% (02) 38Millennial: Age 22-37 7% (04) 83% (508) 62Generation X: Age 38-53 2% (63) 88% (456) 59Boomers: Age 54-72 6% (48) 94% (698) 746PID: Dem (no lean) 2% (86) 88% (647) 733PID: Ind (no lean) 5% (4) 85% (643) 757PID: Rep (no lean) 9% (57) 9% (575) 633PID/Gender: DemMen 4% (48) 86% (298) 346PID/Gender: DemWomen 0% (38) 90% (349) 387PID/Gender: Ind Men 22% (7) 78% (250) 32PID/Gender: Ind Women 0% (43) 90% (392) 436PID/Gender: Rep Men 9% (34) 9% (324) 357PID/Gender: Rep Women 8% (23) 92% (252) 275Ideo: Liberal (1-3) 4% (00) 86% (604) 705Ideo: Moderate (4) 4% (59) 86% (380) 440Ideo: Conservative (5-7) 9% (59) 9% (62) 68Educ: < College % (59) 89% (300) 459Educ: Bachelors degree 7% (7) 83% (357) 428Educ: Post-grad 2% (28) 88% (208) 235
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Adults 2% (257) 88% (865) 222Income: Under 50k % (4) 89% (2) 262Income: 50k-100k 3% (84) 87% (54) 625Income: 100k+ 4% (33) 86% (202) 235Ethnicity: White % (84) 89% (476) 66Ethnicity: Hispanic 2% (39) 88% (298) 337Ethnicity: Afr. Am. 4% (37) 86% (228) 265Ethnicity: Other 8% (36) 82% (6) 97Relig: Protestant 0% (5) 90% (455) 506Relig: Roman Catholic 8% (3) 92% (352) 383Relig: Ath./Agn./None 7% (05) 83% (52) 626Relig: Something Else 2% (47) 88% (336) 383Relig: Jewish 9% (6) 9% (58) 64Relig: Evangelical % (6) 89% (477) 538Relig: Non-Evang. Catholics 8% (43) 92% (529) 573Relig: All Christian 9% (04) 9% (007) Relig: All Non-Christian 5% (53) 85% (857) 009Community: Urban 5% (82) 85% (448) 530Community: Suburban 2% (9) 88% (865) 984Community: Rural 9% (56) 9% (55) 608Employ: Private Sector 3% (88) 87% (573) 66Employ: Government 8% (24) 82% (08) 32Employ: Self-Employed 3% (24) 87% (6) 85Employ: Homemaker 0% (7) 90% (60) 77Employ: Student 22% (20) 78% (7) 90Employ: Retired 6% (30) 94% (43) 46Employ: Unemployed 4% (35) 86% (206) 24Employ: Other % (9) 89% (55) 74Military HH: Yes 2% (44) 88% (338) 383Military HH: No 2% (23) 88% (526) 739RD/WT: Right Direction 9% (75) 9% (752) 827RD/WT: Wrong Track 4% (82) 86% (3) 295
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Adults 2% (257) 88% (865) 222Trump Job Approve 9% (74) 9% (77) 845Trump Job Disapprove 5% (69) 85% (993) 62Trump Job Strongly Approve 8% (3) 92% (369) 400Trump Job Somewhat Approve 0% (43) 90% (403) 446Trump Job Somewhat Disapprove 0% (30) 90% (263) 293Trump Job Strongly Disapprove 6% (39) 84% (730) 870#1 Issue: Economy 2% (80) 88% (560) 639#1 Issue: Security 9% (37) 9% (386) 423#1 Issue: Health Care 0% (29) 90% (27) 300#1 Issue: Medicare / Social Security 7% (2) 93% (269) 290#1 Issue: Women’s Issues 20% (2) 80% (83) 05#1 Issue: Education 4% (26) 86% (59) 85#1 Issue: Energy 28% (22) 72% (57) 79#1 Issue: Other 2% (2) 79% (79) 02016 Vote: Democrat Hillary Clinton 3% (87) 87% (607) 6942016 Vote: Republican Donald Trump 9% (58) 9% (623) 682016 Vote: Someone else 6% (3) 84% (62) 932012 Vote: Barack Obama % (93) 89% (759) 8522012 Vote: Mitt Romney 0% (49) 90% (462) 52012 Vote: Other % () 89% (88) 992012 Vote: Didn’t Vote 6% (05) 84% (550) 6554-Region: Northeast 4% (54) 86% (326) 3804-Region: Midwest 2% (52) 88% (394) 4464-Region: South 0% (82) 90% (73) 7954-Region: West 4% (70) 86% (432) 502Favorable of Trump 8% (73) 92% (787) 860Unfavorable of Trump 5% (67) 85% (985) 52Very Favorable of Trump 8% (36) 92% (42) 448Somewhat Favorable of Trump 9% (36) 9% (375) 42Somewhat Unfavorable of Trump 4% (28) 86% (78) 207Very Unfavorable of Trump 5% (39) 85% (807) 946
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Adults 2% (257) 88% (865) 222Comic Book Fan: Yes 5% (2) 85% (6) 722Comic Book Fan: No % (26) 89% (040) 67Comic Book Fan: Don’t Know / No Opinion 8% (9) 92% (24) 233Superhero movie fan: Yes 5% (75) 85% (0) 86Superhero movie fan: No 0% (74) 90% (702) 776Superhero movie fan: Don’t Know / No Opinion 5% (9) 95% (52) 60Saw superhero movie/past year: Yes 5% (45) 85% (799) 944Saw superhero movie/past year: No 0% (09) 90% (00) 8Saw superhero movie/past year: DK/NO 7% (4) 93% (56) 60Avengers: Very familiar 7% (23) 83% (65) 738Avengers: Somewhat familiar 3% (84) 87% (590) 675Avengers: Not too familiar 8% (25) 92% (292) 37Avengers: Not at all familiar 7% (22) 93% (297) 39Avengers: Don’t Know / No Opinion 3% (2) 97% (7) 73Watch In tity War: Very likely 6% (0) 84% (586) 696Watch In tity War: Somewhat likely 5% (70) 85% (399) 469Watch In tity War: Not too likely % (34) 89% (287) 32Watch In tity War: Not at all likely 6% (32) 94% (508) 540Watch In tity War: DK/NO 2% (2) 88% (84) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV7_7NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Ability to teleportDemographic Selected Not Selected Total N
Adults 3% (285) 87% (837) 222Gender: Male 2% (22) 88% (903) 024Gender: Female 5% (63) 85% (934) 098Age: 18-29 22% (00) 78% (347) 447Age: 30-44 7% (89) 83% (440) 530Age: 45-54 % (37) 89% (296) 332Age: 55-64 8% (32) 92% (360) 392Age: 65+ 6% (27) 94% (394) 42Generation Z: 18-21 20% (28) 80% (0) 38Millennial: Age 22-37 20% (23) 80% (488) 62Generation X: Age 38-53 4% (70) 86% (449) 59Boomers: Age 54-72 8% (6) 92% (685) 746PID: Dem (no lean) 5% (06) 85% (626) 733PID: Ind (no lean) 4% (03) 86% (653) 757PID: Rep (no lean) 2% (75) 88% (557) 633PID/Gender: DemMen 3% (44) 87% (30) 346PID/Gender: DemWomen 6% (62) 84% (325) 387PID/Gender: Ind Men 3% (42) 87% (279) 32PID/Gender: Ind Women 4% (6) 86% (374) 436PID/Gender: Rep Men 0% (35) 90% (322) 357PID/Gender: Rep Women 5% (40) 85% (235) 275Ideo: Liberal (1-3) 6% () 84% (594) 705Ideo: Moderate (4) 4% (64) 86% (376) 440Ideo: Conservative (5-7) 0% (68) 90% (63) 68Educ: < College 2% (79) 88% (280) 459Educ: Bachelors degree 7% (7) 83% (357) 428Educ: Post-grad 5% (35) 85% (20) 235Income: Under 50k 4% (82) 86% (079) 262Income: 50k-100k 3% (8) 87% (544) 625Income: 100k+ 9% (22) 9% (23) 235Ethnicity: White 3% (209) 87% (452) 66
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Adults 3% (285) 87% (837) 222Ethnicity: Hispanic 7% (59) 83% (278) 337Ethnicity: Afr. Am. 4% (37) 86% (228) 265Ethnicity: Other 20% (40) 80% (57) 97Relig: Protestant 2% (62) 88% (445) 506Relig: Roman Catholic 3% (50) 87% (333) 383Relig: Ath./Agn./None 5% (96) 85% (530) 626Relig: Something Else 3% (5) 87% (332) 383Relig: Jewish 6% (4) 94% (60) 64Relig: Evangelical 2% (63) 88% (475) 538Relig: Non-Evang. Catholics 3% (75) 87% (498) 573Relig: All Christian 2% (38) 88% (973) Relig: All Non-Christian 5% (47) 85% (862) 009Community: Urban 5% (82) 85% (448) 530Community: Suburban 3% (32) 87% (852) 984Community: Rural 2% (7) 88% (537) 608Employ: Private Sector 5% (97) 85% (565) 66Employ: Government 4% (9) 86% (3) 32Employ: Self-Employed 7% (3) 83% (54) 85Employ: Homemaker 2% (22) 88% (55) 77Employ: Student 22% (20) 78% (7) 90Employ: Retired 7% (33) 93% (428) 46Employ: Unemployed 7% (42) 83% (99) 24Employ: Other 3% (22) 87% (52) 74Military HH: Yes 9% (36) 9% (347) 383Military HH: No 4% (249) 86% (490) 739RD/WT: Right Direction 0% (84) 90% (743) 827RD/WT: Wrong Track 6% (20) 84% (094) 295Trump Job Approve 0% (88) 90% (758) 845Trump Job Disapprove 5% (78) 85% (984) 62
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Adults 3% (285) 87% (837) 222Trump Job Strongly Approve % (43) 89% (357) 400Trump Job Somewhat Approve 0% (45) 90% (40) 446Trump Job Somewhat Disapprove 5% (44) 85% (248) 293Trump Job Strongly Disapprove 5% (34) 85% (736) 870#1 Issue: Economy 4% (9) 86% (548) 639#1 Issue: Security 0% (4) 90% (383) 423#1 Issue: Health Care 3% (39) 87% (260) 300#1 Issue: Medicare / Social Security 8% (24) 92% (266) 290#1 Issue: Women’s Issues 8% (9) 82% (86) 05#1 Issue: Education 2% (39) 79% (46) 85#1 Issue: Energy 6% (3) 84% (66) 79#1 Issue: Other 9% (9) 8% (82) 02016 Vote: Democrat Hillary Clinton 4% (97) 86% (596) 6942016 Vote: Republican Donald Trump 0% (67) 90% (64) 682016 Vote: Someone else 4% (27) 86% (66) 932012 Vote: Barack Obama 4% (5) 86% (737) 8522012 Vote: Mitt Romney % (54) 89% (457) 52012 Vote: Other 4% (4) 86% (85) 992012 Vote: Didn’t Vote 6% (02) 84% (553) 6554-Region: Northeast 3% (49) 87% (33) 3804-Region: Midwest 4% (6) 86% (385) 4464-Region: South 2% (96) 88% (699) 7954-Region: West 6% (80) 84% (422) 502Favorable of Trump % (9) 89% (769) 860Unfavorable of Trump 5% (79) 85% (974) 52Very Favorable of Trump % (47) 89% (40) 448Somewhat Favorable of Trump % (44) 89% (368) 42Somewhat Unfavorable of Trump 4% (30) 86% (77) 207Very Unfavorable of Trump 6% (49) 84% (797) 946Comic Book Fan: Yes 8% (33) 82% (589) 722Comic Book Fan: No 0% (22) 90% (044) 67Comic Book Fan: Don’t Know / No Opinion 3% (29) 87% (204) 233
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Adults 3% (285) 87% (837) 222Superhero movie fan: Yes 7% (20) 83% (985) 86Superhero movie fan: No 9% (7) 9% (705) 776Superhero movie fan: Don’t Know / No Opinion 8% (3) 92% (47) 60Saw superhero movie/past year: Yes 7% (6) 83% (782) 944Saw superhero movie/past year: No % (22) 89% (997) 8Saw superhero movie/past year: DK/NO 3% (2) 97% (58) 60Avengers: Very familiar 7% (27) 83% (6) 738Avengers: Somewhat familiar 6% (09) 84% (566) 675Avengers: Not too familiar 0% (32) 90% (285) 37Avengers: Not at all familiar 5% (7) 95% (302) 39Avengers: Don’t Know / No Opinion % (0) 99% (73) 73Watch In tity War: Very likely 9% (30) 8% (566) 696Watch In tity War: Somewhat likely 5% (72) 85% (397) 469Watch In tity War: Not too likely 0% (33) 90% (288) 32Watch In tity War: Not at all likely 8% (43) 92% (497) 540Watch In tity War: DK/NO 8% (7) 92% (89) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV7_8NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Ability to move objectswith your mind
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Adults 8% (59) 92% (963) 222Gender: Male 7% (75) 93% (949) 024Gender: Female 8% (84) 92% (04) 098Age: 18-29 2% (52) 88% (396) 447Age: 30-44 8% (40) 92% (489) 530Age: 45-54 7% (24) 93% (309) 332Age: 55-64 5% (2) 95% (37) 392Age: 65+ 5% (22) 95% (398) 42Generation Z: 18-21 % (6) 89% (23) 38Millennial: Age 22-37 % (67) 89% (545) 62Generation X: Age 38-53 6% (3) 94% (489) 59Boomers: Age 54-72 6% (42) 94% (704) 746PID: Dem (no lean) 8% (59) 92% (674) 733PID: Ind (no lean) 8% (60) 92% (697) 757PID: Rep (no lean) 6% (4) 94% (592) 633PID/Gender: DemMen 7% (24) 93% (322) 346PID/Gender: DemWomen 9% (35) 9% (352) 387PID/Gender: Ind Men 6% (20) 94% (30) 32PID/Gender: Ind Women 9% (39) 9% (396) 436PID/Gender: Rep Men 9% (3) 9% (326) 357PID/Gender: Rep Women 3% (9) 97% (266) 275Ideo: Liberal (1-3) 9% (65) 9% (640) 705Ideo: Moderate (4) 7% (32) 93% (408) 440Ideo: Conservative (5-7) 5% (34) 95% (646) 68Educ: < College 7% (08) 93% (350) 459Educ: Bachelors degree 9% (39) 9% (389) 428Educ: Post-grad 5% (2) 95% (223) 235
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Adults 8% (59) 92% (963) 222Income: Under 50k 8% (02) 92% (60) 262Income: 50k-100k 7% (44) 93% (58) 625Income: 100k+ 6% (3) 94% (222) 235Ethnicity: White 8% (30) 92% (530) 66Ethnicity: Hispanic 0% (34) 90% (303) 337Ethnicity: Afr. Am. 6% (5) 94% (250) 265Ethnicity: Other 7% (5) 93% (82) 97Relig: Protestant 6% (3) 94% (475) 506Relig: Roman Catholic 8% (32) 92% (35) 383Relig: Ath./Agn./None 7% (42) 93% (584) 626Relig: Something Else 9% (36) 9% (347) 383Relig: Jewish 4% (3) 96% (6) 64Relig: Evangelical 7% (39) 93% (499) 538Relig: Non-Evang. Catholics 7% (43) 93% (530) 573Relig: All Christian 7% (8) 93% (029) Relig: All Non-Christian 8% (78) 92% (93) 009Community: Urban 9% (46) 9% (484) 530Community: Suburban 8% (74) 92% (90) 984Community: Rural 6% (39) 94% (569) 608Employ: Private Sector 7% (49) 93% (62) 66Employ: Government 6% (8) 94% (24) 32Employ: Self-Employed 6% (0) 94% (75) 85Employ: Homemaker 2% (2) 88% (57) 77Employ: Student 2% () 88% (79) 90Employ: Retired 5% (24) 95% (437) 46Employ: Unemployed 9% (22) 9% (29) 24Employ: Other 8% (4) 92% (60) 74Military HH: Yes 9% (35) 9% (348) 383Military HH: No 7% (25) 93% (65) 739RD/WT: Right Direction 7% (54) 93% (773) 827RD/WT: Wrong Track 8% (06) 92% (89) 295
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Adults 8% (59) 92% (963) 222Trump Job Approve 6% (5) 94% (795) 845Trump Job Disapprove 9% (03) 9% (059) 62Trump Job Strongly Approve 5% (2) 95% (379) 400Trump Job Somewhat Approve 7% (30) 93% (46) 446Trump Job Somewhat Disapprove 0% (28) 90% (264) 293Trump Job Strongly Disapprove 9% (75) 9% (795) 870#1 Issue: Economy 7% (44) 93% (595) 639#1 Issue: Security 7% (3) 93% (392) 423#1 Issue: Health Care 9% (27) 9% (273) 300#1 Issue: Medicare / Social Security 7% (2) 93% (269) 290#1 Issue: Women’s Issues 8% (8) 92% (97) 05#1 Issue: Education 8% (5) 92% (70) 85#1 Issue: Energy 0% (8) 90% (7) 79#1 Issue: Other 5% (5) 95% (96) 02016 Vote: Democrat Hillary Clinton 8% (55) 92% (638) 6942016 Vote: Republican Donald Trump 7% (46) 93% (634) 682016 Vote: Someone else 8% (6) 92% (78) 932012 Vote: Barack Obama 7% (58) 93% (794) 8522012 Vote: Mitt Romney 7% (37) 93% (474) 52012 Vote: Other 6% (6) 94% (93) 992012 Vote: Didn’t Vote 9% (59) 9% (596) 6554-Region: Northeast 7% (25) 93% (354) 3804-Region: Midwest 9% (40) 9% (406) 4464-Region: South 7% (59) 93% (736) 7954-Region: West 7% (36) 93% (466) 502Favorable of Trump 6% (53) 94% (807) 860Unfavorable of Trump 9% (99) 9% (053) 52Very Favorable of Trump 7% (33) 93% (46) 448Somewhat Favorable of Trump 5% (2) 95% (39) 42Somewhat Unfavorable of Trump % (22) 89% (85) 207Very Unfavorable of Trump 8% (78) 92% (868) 946
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Adults 8% (59) 92% (963) 222Comic Book Fan: Yes 9% (68) 9% (654) 722Comic Book Fan: No 7% (77) 93% (089) 67Comic Book Fan: Don’t Know / No Opinion 6% (4) 94% (220) 233Superhero movie fan: Yes 9% (02) 9% (084) 86Superhero movie fan: No 6% (44) 94% (732) 776Superhero movie fan: Don’t Know / No Opinion 8% (3) 92% (47) 60Saw superhero movie/past year: Yes 9% (8) 9% (862) 944Saw superhero movie/past year: No 7% (76) 93% (042) 8Saw superhero movie/past year: DK/NO 3% (2) 97% (58) 60Avengers: Very familiar 0% (7) 90% (667) 738Avengers: Somewhat familiar 8% (52) 92% (623) 675Avengers: Not too familiar 7% (2) 93% (296) 37Avengers: Not at all familiar 5% (5) 95% (304) 39Avengers: Don’t Know / No Opinion % () 99% (72) 73Watch In tity War: Very likely 0% (73) 90% (623) 696Watch In tity War: Somewhat likely 6% (27) 94% (442) 469Watch In tity War: Not too likely 9% (28) 9% (292) 32Watch In tity War: Not at all likely 5% (25) 95% (56) 540Watch In tity War: DK/NO 7% (6) 93% (90) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Adults 34% (720) 66% (402) 222Gender: Male 26% (269) 74% (755) 024Gender: Female 4% (45) 59% (647) 098Age: 18-29 2% (96) 79% (35) 447Age: 30-44 33% (73) 67% (356) 530Age: 45-54 3% (02) 69% (230) 332Age: 55-64 39% (53) 6% (239) 392Age: 65+ 46% (95) 54% (226) 42Generation Z: 18-21 7% (23) 83% (5) 38Millennial: Age 22-37 27% (67) 73% (445) 62Generation X: Age 38-53 32% (66) 68% (353) 59Boomers: Age 54-72 4% (303) 59% (443) 746PID: Dem (no lean) 36% (266) 64% (467) 733PID: Ind (no lean) 33% (247) 67% (509) 757PID: Rep (no lean) 33% (206) 67% (427) 633PID/Gender: DemMen 29% (00) 7% (246) 346PID/Gender: DemWomen 43% (66) 57% (22) 387PID/Gender: Ind Men 25% (79) 75% (242) 32PID/Gender: Ind Women 39% (68) 6% (267) 436PID/Gender: Rep Men 25% (90) 75% (268) 357PID/Gender: Rep Women 42% (6) 58% (59) 275Ideo: Liberal (1-3) 34% (240) 66% (465) 705Ideo: Moderate (4) 36% (57) 64% (283) 440Ideo: Conservative (5-7) 35% (240) 65% (44) 68Educ: < College 34% (497) 66% (962) 459Educ: Bachelors degree 30% (30) 70% (298) 428Educ: Post-grad 40% (93) 60% (42) 235Income: Under 50k 35% (435) 65% (826) 262Income: 50k-100k 34% (22) 66% (43) 625Income: 100k+ 3% (72) 69% (63) 235Ethnicity: White 36% (600) 64% (06) 66
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Adults 34% (720) 66% (402) 222Ethnicity: Hispanic 29% (97) 7% (240) 337Ethnicity: Afr. Am. 30% (80) 70% (84) 265Ethnicity: Other 20% (39) 80% (58) 97Relig: Protestant 40% (202) 60% (304) 506Relig: Roman Catholic 34% (3) 66% (25) 383Relig: Ath./Agn./None 26% (63) 74% (463) 626Relig: Something Else 32% (2) 68% (262) 383Relig: Jewish 35% (23) 65% (42) 64Relig: Evangelical 43% (230) 57% (308) 538Relig: Non-Evang. Catholics 36% (206) 64% (367) 573Relig: All Christian 39% (436) 6% (675) Relig: All Non-Christian 28% (284) 72% (726) 009Community: Urban 30% (62) 70% (369) 530Community: Suburban 34% (330) 66% (654) 984Community: Rural 38% (228) 62% (380) 608Employ: Private Sector 32% (2) 68% (450) 66Employ: Government 28% (37) 72% (95) 32Employ: Self-Employed 32% (60) 68% (25) 85Employ: Homemaker 42% (75) 58% (02) 77Employ: Student 6% (5) 84% (76) 90Employ: Retired 45% (208) 55% (253) 46Employ: Unemployed 27% (65) 73% (76) 24Employ: Other 28% (49) 72% (25) 74Military HH: Yes 34% (30) 66% (252) 383Military HH: No 34% (589) 66% (50) 739RD/WT: Right Direction 3% (257) 69% (570) 827RD/WT: Wrong Track 36% (462) 64% (832) 295Trump Job Approve 34% (288) 66% (558) 845Trump Job Disapprove 34% (398) 66% (764) 62
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Adults 34% (720) 66% (402) 222Trump Job Strongly Approve 32% (27) 68% (273) 400Trump Job Somewhat Approve 36% (6) 64% (285) 446Trump Job Somewhat Disapprove 3% (9) 69% (202) 293Trump Job Strongly Disapprove 35% (307) 65% (562) 870#1 Issue: Economy 33% (24) 67% (426) 639#1 Issue: Security 32% (36) 68% (287) 423#1 Issue: Health Care 40% (9) 60% (8) 300#1 Issue: Medicare / Social Security 4% (8) 59% (73) 290#1 Issue: Women’s Issues 3% (32) 69% (72) 05#1 Issue: Education 30% (55) 70% (30) 85#1 Issue: Energy 25% (20) 75% (59) 79#1 Issue: Other 26% (27) 74% (74) 02016 Vote: Democrat Hillary Clinton 38% (263) 62% (43) 6942016 Vote: Republican Donald Trump 37% (25) 63% (430) 682016 Vote: Someone else 32% (62) 68% (3) 932012 Vote: Barack Obama 39% (336) 6% (56) 8522012 Vote: Mitt Romney 35% (80) 65% (33) 52012 Vote: Other 3% (30) 69% (68) 992012 Vote: Didn’t Vote 26% (72) 74% (483) 6554-Region: Northeast 32% (20) 68% (260) 3804-Region: Midwest 35% (58) 65% (288) 4464-Region: South 36% (288) 64% (507) 7954-Region: West 3% (55) 69% (347) 502Favorable of Trump 35% (302) 65% (558) 860Unfavorable of Trump 34% (397) 66% (756) 52Very Favorable of Trump 33% (46) 67% (302) 448Somewhat Favorable of Trump 38% (55) 62% (256) 42Somewhat Unfavorable of Trump 33% (68) 67% (39) 207Very Unfavorable of Trump 35% (329) 65% (67) 946Comic Book Fan: Yes 3% (225) 69% (497) 722Comic Book Fan: No 35% (4) 65% (756) 67Comic Book Fan: Don’t Know / No Opinion 36% (84) 64% (49) 233
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Adults 34% (720) 66% (402) 222Superhero movie fan: Yes 32% (378) 68% (807) 86Superhero movie fan: No 37% (287) 63% (489) 776Superhero movie fan: Don’t Know / No Opinion 34% (55) 66% (05) 60Saw superhero movie/past year: Yes 33% (30) 67% (634) 944Saw superhero movie/past year: No 36% (403) 64% (75) 8Saw superhero movie/past year: DK/NO % (7) 89% (53) 60Avengers: Very familiar 26% (9) 74% (547) 738Avengers: Somewhat familiar 4% (273) 59% (40) 675Avengers: Not too familiar 4% (30) 59% (87) 37Avengers: Not at all familiar 36% (5) 64% (204) 39Avengers: Don’t Know / No Opinion 4% (0) 86% (63) 73Watch In tity War: Very likely 28% (94) 72% (502) 696Watch In tity War: Somewhat likely 39% (8) 6% (287) 469Watch In tity War: Not too likely 35% (3) 65% (208) 32Watch In tity War: Not at all likely 40% (25) 60% (326) 540Watch In tity War: DK/NO 8% (7) 82% (79) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Adults 23% (496) 77% (626) 222Gender: Male 20% (207) 80% (87) 024Gender: Female 26% (289) 74% (809) 098Age: 18-29 5% (66) 85% (38) 447Age: 30-44 23% (24) 77% (406) 530Age: 45-54 24% (8) 76% (25) 332Age: 55-64 22% (88) 78% (304) 392Age: 65+ 32% (37) 68% (284) 42Generation Z: 18-21 5% (2) 85% (7) 38Millennial: Age 22-37 9% (4) 8% (498) 62Generation X: Age 38-53 24% (26) 76% (393) 59Boomers: Age 54-72 26% (94) 74% (552) 746PID: Dem (no lean) 25% (80) 75% (553) 733PID: Ind (no lean) 23% (76) 77% (580) 757PID: Rep (no lean) 22% (39) 78% (493) 633PID/Gender: DemMen 2% (7) 79% (275) 346PID/Gender: DemWomen 28% (09) 72% (278) 387PID/Gender: Ind Men 20% (63) 80% (258) 32PID/Gender: Ind Women 26% (3) 74% (323) 436PID/Gender: Rep Men 20% (73) 80% (285) 357PID/Gender: Rep Women 24% (67) 76% (209) 275Ideo: Liberal (1-3) 22% (54) 78% (55) 705Ideo: Moderate (4) 20% (89) 80% (35) 440Ideo: Conservative (5-7) 28% (89) 72% (492) 68Educ: < College 24% (352) 76% (07) 459Educ: Bachelors degree 2% (90) 79% (338) 428Educ: Post-grad 23% (54) 77% (82) 235Income: Under 50k 25% (30) 75% (952) 262Income: 50k-100k 22% (39) 78% (486) 625Income: 100k+ 20% (46) 80% (89) 235Ethnicity: White 23% (379) 77% (282) 66
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Adults 23% (496) 77% (626) 222Ethnicity: Hispanic 7% (56) 83% (28) 337Ethnicity: Afr. Am. 29% (77) 7% (88) 265Ethnicity: Other 20% (40) 80% (57) 97Relig: Protestant 27% (39) 73% (368) 506Relig: Roman Catholic 22% (82) 78% (300) 383Relig: Ath./Agn./None 20% (24) 80% (502) 626Relig: Something Else 22% (84) 78% (299) 383Relig: Jewish 9% (2) 8% (52) 64Relig: Evangelical 28% (50) 72% (388) 538Relig: Non-Evang. Catholics 24% (38) 76% (435) 573Relig: All Christian 26% (287) 74% (823) Relig: All Non-Christian 2% (208) 79% (80) 009Community: Urban 23% (20) 77% (40) 530Community: Suburban 24% (235) 76% (749) 984Community: Rural 23% (4) 77% (467) 608Employ: Private Sector 8% (22) 82% (539) 66Employ: Government 24% (3) 76% (0) 32Employ: Self-Employed 28% (53) 72% (33) 85Employ: Homemaker 26% (45) 74% (32) 77Employ: Student 7% (5) 83% (75) 90Employ: Retired 29% (36) 7% (325) 46Employ: Unemployed 2% (50) 79% (9) 24Employ: Other 25% (43) 75% (3) 74Military HH: Yes 24% (92) 76% (290) 383Military HH: No 23% (403) 77% (336) 739RD/WT: Right Direction 2% (78) 79% (649) 827RD/WT: Wrong Track 25% (38) 75% (977) 295Trump Job Approve 22% (88) 78% (658) 845Trump Job Disapprove 25% (286) 75% (876) 62
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Adults 23% (496) 77% (626) 222Trump Job Strongly Approve 23% (92) 77% (307) 400Trump Job Somewhat Approve 2% (96) 79% (350) 446Trump Job Somewhat Disapprove 25% (73) 75% (29) 293Trump Job Strongly Disapprove 25% (23) 75% (656) 870#1 Issue: Economy 2% (32) 79% (508) 639#1 Issue: Security 30% (26) 70% (297) 423#1 Issue: Health Care 23% (69) 77% (23) 300#1 Issue: Medicare / Social Security 29% (85) 7% (205) 290#1 Issue: Women’s Issues 5% (5) 85% (89) 05#1 Issue: Education 9% (35) 8% (50) 85#1 Issue: Energy 7% (4) 83% (65) 79#1 Issue: Other 20% (20) 80% (8) 02016 Vote: Democrat Hillary Clinton 25% (7) 75% (523) 6942016 Vote: Republican Donald Trump 24% (65) 76% (56) 682016 Vote: Someone else 8% (35) 82% (58) 932012 Vote: Barack Obama 25% (20) 75% (642) 8522012 Vote: Mitt Romney 25% (26) 75% (384) 52012 Vote: Other 22% (2) 78% (77) 992012 Vote: Didn’t Vote 2% (37) 79% (58) 6554-Region: Northeast 22% (84) 78% (296) 3804-Region: Midwest 22% (98) 78% (347) 4464-Region: South 26% (206) 74% (589) 7954-Region: West 2% (07) 79% (394) 502Favorable of Trump 23% (98) 77% (662) 860Unfavorable of Trump 25% (283) 75% (869) 52Very Favorable of Trump 22% (99) 78% (349) 448Somewhat Favorable of Trump 24% (99) 76% (33) 42Somewhat Unfavorable of Trump 25% (52) 75% (55) 207Very Unfavorable of Trump 24% (23) 76% (74) 946Comic Book Fan: Yes 24% (76) 76% (546) 722Comic Book Fan: No 24% (275) 76% (89) 67Comic Book Fan: Don’t Know / No Opinion 9% (44) 8% (89) 233
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Adults 23% (496) 77% (626) 222Superhero movie fan: Yes 24% (280) 76% (906) 86Superhero movie fan: No 23% (79) 77% (597) 776Superhero movie fan: Don’t Know / No Opinion 23% (37) 77% (23) 60Saw superhero movie/past year: Yes 24% (225) 76% (79) 944Saw superhero movie/past year: No 23% (257) 77% (862) 8Saw superhero movie/past year: DK/NO 24% (4) 76% (46) 60Avengers: Very familiar 25% (85) 75% (553) 738Avengers: Somewhat familiar 2% (39) 79% (536) 675Avengers: Not too familiar 25% (78) 75% (239) 37Avengers: Not at all familiar 27% (87) 73% (232) 39Avengers: Don’t Know / No Opinion 0% (7) 90% (66) 73Watch In tity War: Very likely 26% (80) 74% (56) 696Watch In tity War: Somewhat likely 20% (92) 80% (377) 469Watch In tity War: Not too likely 22% (72) 78% (249) 32Watch In tity War: Not at all likely 24% (32) 76% (408) 540Watch In tity War: DK/NO 20% (9) 80% (77) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV7_11NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Superhuman strengthDemographic Selected Not Selected Total N
Adults 0% (222) 90% (900) 222Gender: Male 4% (42) 86% (883) 024Gender: Female 7% (8) 93% (07) 098Age: 18-29 9% (42) 9% (405) 447Age: 30-44 2% (62) 88% (467) 530Age: 45-54 3% (43) 87% (290) 332Age: 55-64 0% (40) 90% (352) 392Age: 65+ 8% (35) 92% (386) 42Generation Z: 18-21 9% (2) 9% (26) 38Millennial: Age 22-37 % (65) 89% (546) 62Generation X: Age 38-53 2% (62) 88% (457) 59Boomers: Age 54-72 0% (77) 90% (669) 746PID: Dem (no lean) 9% (69) 9% (664) 733PID: Ind (no lean) % (85) 89% (672) 757PID: Rep (no lean) % (69) 89% (564) 633PID/Gender: DemMen 9% (3) 9% (35) 346PID/Gender: DemWomen 0% (38) 90% (349) 387PID/Gender: Ind Men 8% (59) 82% (262) 32PID/Gender: Ind Women 6% (26) 94% (40) 436PID/Gender: Rep Men 5% (52) 85% (305) 357PID/Gender: Rep Women 6% (7) 94% (258) 275Ideo: Liberal (1-3) 8% (56) 92% (649) 705Ideo: Moderate (4) 0% (42) 90% (398) 440Ideo: Conservative (5-7) 4% (96) 86% (584) 68Educ: < College % (56) 89% (302) 459Educ: Bachelors degree % (48) 89% (380) 428Educ: Post-grad 8% (8) 92% (28) 235Income: Under 50k 9% (5) 9% (47) 262Income: 50k-100k 2% (76) 88% (549) 625Income: 100k+ 3% (3) 87% (204) 235Ethnicity: White 0% (73) 90% (488) 66
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Adults 0% (222) 90% (900) 222Ethnicity: Hispanic 9% (29) 9% (308) 337Ethnicity: Afr. Am. 3% (33) 87% (23) 265Ethnicity: Other 8% (6) 92% (80) 97Relig: Protestant % (54) 89% (452) 506Relig: Roman Catholic 0% (38) 90% (345) 383Relig: Ath./Agn./None 2% (76) 88% (550) 626Relig: Something Else 9% (36) 9% (347) 383Relig: Jewish 4% (9) 86% (55) 64Relig: Evangelical 0% (56) 90% (482) 538Relig: Non-Evang. Catholics 9% (53) 9% (59) 573Relig: All Christian 0% (0) 90% (00) Relig: All Non-Christian % (2) 89% (898) 009Community: Urban % (56) 89% (474) 530Community: Suburban % (09) 89% (875) 984Community: Rural 9% (57) 9% (55) 608Employ: Private Sector 2% (77) 88% (584) 66Employ: Government % (4) 89% (8) 32Employ: Self-Employed 4% (26) 86% (59) 85Employ: Homemaker 5% (27) 85% (50) 77Employ: Student 4% (4) 96% (87) 90Employ: Retired 8% (35) 92% (426) 46Employ: Unemployed 0% (25) 90% (26) 24Employ: Other 7% (3) 93% (6) 74Military HH: Yes 9% (36) 9% (347) 383Military HH: No % (87) 89% (553) 739RD/WT: Right Direction % (94) 89% (733) 827RD/WT: Wrong Track 0% (28) 90% (67) 295Trump Job Approve 2% (04) 88% (74) 845Trump Job Disapprove 9% (02) 9% (060) 62
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Adults 0% (222) 90% (900) 222Trump Job Strongly Approve 4% (57) 86% (342) 400Trump Job Somewhat Approve % (47) 89% (399) 446Trump Job Somewhat Disapprove 9% (25) 9% (267) 293Trump Job Strongly Disapprove 9% (77) 9% (793) 870#1 Issue: Economy 3% (82) 87% (557) 639#1 Issue: Security 3% (55) 87% (369) 423#1 Issue: Health Care 8% (24) 92% (276) 300#1 Issue: Medicare / Social Security 8% (23) 92% (267) 290#1 Issue: Women’s Issues 6% (6) 94% (98) 05#1 Issue: Education 7% (3) 93% (72) 85#1 Issue: Energy 8% (6) 92% (73) 79#1 Issue: Other 2% (2) 88% (88) 02016 Vote: Democrat Hillary Clinton 8% (52) 92% (642) 6942016 Vote: Republican Donald Trump 2% (82) 88% (599) 682016 Vote: Someone else 2% (23) 88% (70) 932012 Vote: Barack Obama 9% (73) 9% (779) 8522012 Vote: Mitt Romney 3% (66) 87% (445) 52012 Vote: Other % () 89% (88) 992012 Vote: Didn’t Vote % (73) 89% (583) 6554-Region: Northeast 2% (47) 88% (333) 3804-Region: Midwest 0% (45) 90% (40) 4464-Region: South 0% (82) 90% (73) 7954-Region: West 0% (48) 90% (453) 502Favorable of Trump 3% (09) 87% (752) 860Unfavorable of Trump 9% (05) 9% (048) 52Very Favorable of Trump 3% (59) 87% (389) 448Somewhat Favorable of Trump 2% (50) 88% (362) 42Somewhat Unfavorable of Trump 2% (26) 88% (8) 207Very Unfavorable of Trump 8% (79) 92% (867) 946Comic Book Fan: Yes 2% (84) 88% (638) 722Comic Book Fan: No % (27) 89% (039) 67Comic Book Fan: Don’t Know / No Opinion 5% () 95% (222) 233
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Adults 0% (222) 90% (900) 222Superhero movie fan: Yes 3% (52) 87% (034) 86Superhero movie fan: No 8% (62) 92% (74) 776Superhero movie fan: Don’t Know / No Opinion 5% (8) 95% (52) 60Saw superhero movie/past year: Yes 2% (4) 88% (830) 944Saw superhero movie/past year: No 0% (07) 90% (0) 8Saw superhero movie/past year: DK/NO 2% () 98% (59) 60Avengers: Very familiar 4% (0) 86% (637) 738Avengers: Somewhat familiar 0% (69) 90% (606) 675Avengers: Not too familiar 8% (24) 92% (293) 37Avengers: Not at all familiar 8% (27) 92% (292) 39Avengers: Don’t Know / No Opinion % () 99% (72) 73Watch In tity War: Very likely 3% (92) 87% (604) 696Watch In tity War: Somewhat likely % (49) 89% (49) 469Watch In tity War: Not too likely % (34) 89% (287) 32Watch In tity War: Not at all likely 8% (42) 92% (499) 540Watch In tity War: DK/NO 5% (5) 95% (9) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Adults 4% (82) 96% (2040) 222Gender: Male 5% (56) 95% (968) 024Gender: Female 2% (26) 98% (072) 098Age: 18-29 8% (36) 92% (42) 447Age: 30-44 4% (20) 96% (50) 530Age: 45-54 4% (2) 96% (320) 332Age: 55-64 3% () 97% (38) 392Age: 65+ % (4) 99% (47) 42Generation Z: 18-21 0% (3) 90% (25) 38Millennial: Age 22-37 5% (33) 95% (578) 62Generation X: Age 38-53 4% (2) 96% (498) 59Boomers: Age 54-72 2% (4) 98% (732) 746PID: Dem (no lean) 4% (3) 96% (70) 733PID: Ind (no lean) 3% (26) 97% (73) 757PID: Rep (no lean) 4% (25) 96% (608) 633PID/Gender: DemMen 7% (23) 93% (323) 346PID/Gender: DemWomen 2% (9) 98% (379) 387PID/Gender: Ind Men 4% (3) 96% (308) 32PID/Gender: Ind Women 3% (3) 97% (423) 436PID/Gender: Rep Men 6% (20) 94% (337) 357PID/Gender: Rep Women 2% (5) 98% (270) 275Ideo: Liberal (1-3) 4% (28) 96% (677) 705Ideo: Moderate (4) 4% (7) 96% (423) 440Ideo: Conservative (5-7) 3% (23) 97% (658) 68Educ: < College 4% (63) 96% (395) 459Educ: Bachelors degree 3% (4) 97% (44) 428Educ: Post-grad 2% (4) 98% (23) 235Income: Under 50k 4% (5) 96% (2) 262Income: 50k-100k 4% (27) 96% (598) 625Income: 100k+ 2% (4) 98% (23) 235Ethnicity: White 3% (48) 97% (62) 66
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Adults 4% (82) 96% (2040) 222Ethnicity: Hispanic 5% (7) 95% (320) 337Ethnicity: Afr. Am. 8% (22) 92% (243) 265Ethnicity: Other 6% (2) 94% (85) 97Relig: Protestant 3% (5) 97% (492) 506Relig: Roman Catholic 3% () 97% (372) 383Relig: Ath./Agn./None 5% (33) 95% (593) 626Relig: Something Else 5% (9) 95% (364) 383Relig: Jewish 7% (5) 93% (60) 64Relig: Evangelical 2% (2) 98% (526) 538Relig: Non-Evang. Catholics 3% (8) 97% (555) 573Relig: All Christian 3% (30) 97% (08) Relig: All Non-Christian 5% (52) 95% (957) 009Community: Urban 6% (3) 94% (500) 530Community: Suburban 3% (25) 97% (959) 984Community: Rural 4% (26) 96% (582) 608Employ: Private Sector 5% (32) 95% (629) 66Employ: Government 6% (8) 94% (24) 32Employ: Self-Employed 3% (5) 97% (80) 85Employ: Homemaker 5% (8) 95% (69) 77Employ: Student 0% (9) 90% (8) 90Employ: Retired % (4) 99% (457) 46Employ: Unemployed 4% (9) 96% (232) 24Employ: Other 4% (7) 96% (67) 74Military HH: Yes 4% (7) 96% (366) 383Military HH: No 4% (65) 96% (674) 739RD/WT: Right Direction 3% (25) 97% (802) 827RD/WT: Wrong Track 4% (57) 96% (238) 295Trump Job Approve 3% (23) 97% (822) 845Trump Job Disapprove 5% (53) 95% (0) 62
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Table AV7_12NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Superhuman speedDemographic Selected Not Selected Total N
Adults 4% (82) 96% (2040) 222Trump Job Strongly Approve 3% (2) 97% (388) 400Trump Job Somewhat Approve 3% () 97% (434) 446Trump Job Somewhat Disapprove 5% (5) 95% (278) 293Trump Job Strongly Disapprove 4% (38) 96% (83) 870#1 Issue: Economy 4% (23) 96% (66) 639#1 Issue: Security 3% (5) 97% (409) 423#1 Issue: Health Care 4% (3) 96% (287) 300#1 Issue: Medicare / Social Security 5% (4) 95% (277) 290#1 Issue: Women’s Issues % () 99% (03) 05#1 Issue: Education 5% (9) 95% (76) 85#1 Issue: Energy 8% (6) 92% (73) 79#1 Issue: Other % () 99% (00) 02016 Vote: Democrat Hillary Clinton 4% (28) 96% (666) 6942016 Vote: Republican Donald Trump 3% (20) 97% (66) 682016 Vote: Someone else 4% (8) 96% (85) 932012 Vote: Barack Obama 4% (38) 96% (84) 8522012 Vote: Mitt Romney 2% (8) 98% (503) 52012 Vote: Other 2% (2) 98% (97) 992012 Vote: Didn’t Vote 5% (35) 95% (620) 6554-Region: Northeast 3% (0) 97% (370) 3804-Region: Midwest 4% (7) 96% (429) 4464-Region: South 4% (32) 96% (763) 7954-Region: West 5% (23) 95% (479) 502Favorable of Trump 2% (20) 98% (840) 860Unfavorable of Trump 5% (59) 95% (094) 52Very Favorable of Trump 2% (7) 98% (44) 448Somewhat Favorable of Trump 3% (3) 97% (399) 42Somewhat Unfavorable of Trump 7% (5) 93% (92) 207Very Unfavorable of Trump 5% (44) 95% (902) 946Comic Book Fan: Yes 5% (39) 95% (683) 722Comic Book Fan: No 3% (39) 97% (28) 67Comic Book Fan: Don’t Know / No Opinion 2% (4) 98% (230) 233
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Table AV7_12NET
Table AV7_12NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Superhuman speedDemographic Selected Not Selected Total N
Adults 4% (82) 96% (2040) 222Superhero movie fan: Yes 5% (6) 95% (24) 86Superhero movie fan: No 2% (8) 98% (758) 776Superhero movie fan: Don’t Know / No Opinion % (2) 99% (58) 60Saw superhero movie/past year: Yes 5% (50) 95% (894) 944Saw superhero movie/past year: No 3% (30) 97% (089) 8Saw superhero movie/past year: DK/NO 3% (2) 97% (58) 60Avengers: Very familiar 7% (48) 93% (690) 738Avengers: Somewhat familiar 3% (2) 97% (654) 675Avengers: Not too familiar 2% (6) 98% (3) 37Avengers: Not at all familiar % (4) 99% (35) 39Avengers: Don’t Know / No Opinion 3% (2) 97% (7) 73Watch In tity War: Very likely 6% (39) 94% (657) 696Watch In tity War: Somewhat likely 5% (23) 95% (446) 469Watch In tity War: Not too likely 3% () 97% (30) 32Watch In tity War: Not at all likely 2% (9) 98% (532) 540Watch In tity War: DK/NO % () 99% (95) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV7_13NET: If you could have any super power, which power would you choose? Please select up to two super powers. - X-Ray visionDemographic Selected Not Selected Total N
Adults 4% (8) 96% (204) 222Gender: Male 5% (48) 95% (976) 024Gender: Female 3% (33) 97% (065) 098Age: 18-29 5% (24) 95% (423) 447Age: 30-44 6% (30) 94% (499) 530Age: 45-54 2% (5) 98% (327) 332Age: 55-64 3% () 97% (38) 392Age: 65+ 3% () 97% (40) 42Generation Z: 18-21 4% (6) 96% (32) 38Millennial: Age 22-37 6% (34) 94% (577) 62Generation X: Age 38-53 4% (9) 96% (500) 59Boomers: Age 54-72 3% (2) 97% (725) 746PID: Dem (no lean) 3% (23) 97% (70) 733PID: Ind (no lean) 4% (29) 96% (728) 757PID: Rep (no lean) 5% (30) 95% (603) 633PID/Gender: DemMen 4% (5) 96% (330) 346PID/Gender: DemWomen 2% (8) 98% (379) 387PID/Gender: Ind Men 4% () 96% (30) 32PID/Gender: Ind Women 4% (7) 96% (48) 436PID/Gender: Rep Men 6% (22) 94% (336) 357PID/Gender: Rep Women 3% (8) 97% (267) 275Ideo: Liberal (1-3) 4% (28) 96% (677) 705Ideo: Moderate (4) 4% (9) 96% (42) 440Ideo: Conservative (5-7) 4% (24) 96% (656) 68Educ: < College 4% (63) 96% (396) 459Educ: Bachelors degree 2% (9) 98% (49) 428Educ: Post-grad 4% (9) 96% (226) 235Income: Under 50k 5% (58) 95% (204) 262Income: 50k-100k 3% (6) 97% (609) 625Income: 100k+ 3% (7) 97% (228) 235Ethnicity: White 4% (62) 96% (598) 66
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Table AV7_13NET
Table AV7_13NET: If you could have any super power, which power would you choose? Please select up to two super powers. - X-Ray visionDemographic Selected Not Selected Total N
Adults 4% (8) 96% (204) 222Ethnicity: Hispanic 4% (4) 96% (323) 337Ethnicity: Afr. Am. 5% (3) 95% (252) 265Ethnicity: Other 3% (6) 97% (90) 97Relig: Protestant 3% (5) 97% (49) 506Relig: Roman Catholic 2% (9) 98% (373) 383Relig: Ath./Agn./None 4% (25) 96% (60) 626Relig: Something Else 6% (22) 94% (362) 383Relig: Jewish % () 99% (64) 64Relig: Evangelical 4% (20) 96% (58) 538Relig: Non-Evang. Catholics 3% (4) 97% (558) 573Relig: All Christian 3% (35) 97% (076) Relig: All Non-Christian 5% (46) 95% (963) 009Community: Urban 3% (6) 97% (54) 530Community: Suburban 4% (38) 96% (946) 984Community: Rural 4% (26) 96% (58) 608Employ: Private Sector 3% (22) 97% (639) 66Employ: Government 2% (3) 98% (29) 32Employ: Self-Employed 6% () 94% (74) 85Employ: Homemaker 4% (6) 96% (7) 77Employ: Student 5% (5) 95% (86) 90Employ: Retired 2% (0) 98% (45) 46Employ: Unemployed 5% (2) 95% (228) 24Employ: Other 7% (2) 93% (62) 74Military HH: Yes 4% (4) 96% (368) 383Military HH: No 4% (67) 96% (672) 739RD/WT: Right Direction 6% (47) 94% (780) 827RD/WT: Wrong Track 3% (34) 97% (26) 295Trump Job Approve 5% (46) 95% (800) 845Trump Job Disapprove 3% (32) 97% (30) 62
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Table AV7_13NET: If you could have any super power, which power would you choose? Please select up to two super powers. - X-Ray visionDemographic Selected Not Selected Total N
Adults 4% (8) 96% (204) 222Trump Job Strongly Approve 8% (30) 92% (369) 400Trump Job Somewhat Approve 3% (5) 97% (43) 446Trump Job Somewhat Disapprove 4% (2) 96% (28) 293Trump Job Strongly Disapprove 2% (20) 98% (849) 870#1 Issue: Economy 4% (26) 96% (63) 639#1 Issue: Security 3% (3) 97% (40) 423#1 Issue: Health Care 5% (4) 95% (286) 300#1 Issue: Medicare / Social Security 3% (9) 97% (28) 290#1 Issue: Women’s Issues 4% (4) 96% (00) 05#1 Issue: Education 5% (9) 95% (76) 85#1 Issue: Energy 4% (3) 96% (76) 79#1 Issue: Other 3% (3) 97% (98) 02016 Vote: Democrat Hillary Clinton 3% (2) 97% (673) 6942016 Vote: Republican Donald Trump 4% (28) 96% (652) 682016 Vote: Someone else 3% (7) 97% (87) 932012 Vote: Barack Obama 4% (3) 96% (82) 8522012 Vote: Mitt Romney 3% (4) 97% (496) 52012 Vote: Other 5% (5) 95% (93) 992012 Vote: Didn’t Vote 5% (3) 95% (624) 6554-Region: Northeast 3% (0) 97% (370) 3804-Region: Midwest 5% (20) 95% (426) 4464-Region: South 4% (34) 96% (76) 7954-Region: West 3% (7) 97% (484) 502Favorable of Trump 5% (47) 95% (83) 860Unfavorable of Trump 3% (32) 97% (20) 52Very Favorable of Trump 8% (35) 92% (43) 448Somewhat Favorable of Trump 3% (2) 97% (400) 42Somewhat Unfavorable of Trump 4% (8) 96% (99) 207Very Unfavorable of Trump 3% (24) 97% (92) 946Comic Book Fan: Yes 5% (37) 95% (685) 722Comic Book Fan: No 3% (35) 97% (3) 67Comic Book Fan: Don’t Know / No Opinion 4% (9) 96% (224) 233
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Table AV7_13NET
Table AV7_13NET: If you could have any super power, which power would you choose? Please select up to two super powers. - X-Ray visionDemographic Selected Not Selected Total N
Adults 4% (8) 96% (204) 222Superhero movie fan: Yes 4% (48) 96% (38) 86Superhero movie fan: No 3% (26) 97% (750) 776Superhero movie fan: Don’t Know / No Opinion 5% (8) 95% (53) 60Saw superhero movie/past year: Yes 4% (4) 96% (903) 944Saw superhero movie/past year: No 3% (38) 97% (08) 8Saw superhero movie/past year: DK/NO 5% (3) 95% (57) 60Avengers: Very familiar 4% (33) 96% (705) 738Avengers: Somewhat familiar 4% (24) 96% (65) 675Avengers: Not too familiar 4% () 96% (306) 37Avengers: Not at all familiar 3% (8) 97% (3) 39Avengers: Don’t Know / No Opinion 7% (5) 93% (68) 73Watch In tity War: Very likely 5% (34) 95% (662) 696Watch In tity War: Somewhat likely 3% (4) 97% (455) 469Watch In tity War: Not too likely 4% (3) 96% (308) 32Watch In tity War: Not at all likely 3% (5) 97% (525) 540Watch In tity War: DK/NO 6% (6) 94% (9) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Table AV7_14NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Don’t Know / NoOpinion
Demographic Selected Not Selected Total N
Adults 9% (95) 9% (927) 222Gender: Male 9% (94) 9% (930) 024Gender: Female 9% (0) 9% (997) 098Age: 18-29 8% (36) 92% (4) 447Age: 30-44 7% (35) 93% (494) 530Age: 45-54 9% (30) 9% (302) 332Age: 55-64 8% (33) 92% (359) 392Age: 65+ 4% (60) 86% (360) 42Generation Z: 18-21 2% (6) 88% (22) 38Millennial: Age 22-37 7% (42) 93% (569) 62Generation X: Age 38-53 8% (39) 92% (480) 59Boomers: Age 54-72 % (82) 89% (664) 746PID: Dem (no lean) 7% (50) 93% (683) 733PID: Ind (no lean) % (86) 89% (67) 757PID: Rep (no lean) 9% (59) 9% (574) 633PID/Gender: DemMen 9% (3) 9% (35) 346PID/Gender: DemWomen 5% (9) 95% (368) 387PID/Gender: Ind Men 9% (30) 9% (29) 32PID/Gender: Ind Women 3% (56) 87% (380) 436PID/Gender: Rep Men 9% (34) 9% (324) 357PID/Gender: Rep Women 9% (25) 9% (250) 275Ideo: Liberal (1-3) 6% (45) 94% (659) 705Ideo: Moderate (4) 9% (38) 9% (402) 440Ideo: Conservative (5-7) 9% (63) 9% (67) 68Educ: < College 0% (46) 90% (33) 459Educ: Bachelors degree 7% (3) 93% (397) 428Educ: Post-grad 8% (8) 92% (27) 235
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Table AV7_14NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Don’t Know / NoOpinion
Demographic Selected Not Selected Total N
Adults 9% (95) 9% (927) 222Income: Under 50k 0% (26) 90% (35) 262Income: 50k-100k 7% (44) 93% (58) 625Income: 100k+ 0% (24) 90% (2) 235Ethnicity: White 9% (48) 9% (53) 66Ethnicity: Hispanic 4% (3) 96% (324) 337Ethnicity: Afr. Am. 2% (3) 88% (233) 265Ethnicity: Other 8% (5) 92% (82) 97Relig: Protestant 8% (42) 92% (465) 506Relig: Roman Catholic 0% (39) 90% (343) 383Relig: Ath./Agn./None % (70) 89% (556) 626Relig: Something Else 8% (29) 92% (354) 383Relig: Jewish 8% (5) 92% (59) 64Relig: Evangelical 7% (38) 93% (500) 538Relig: Non-Evang. Catholics 0% (56) 90% (57) 573Relig: All Christian 9% (94) 9% (06) Relig: All Non-Christian 0% (99) 90% (90) 009Community: Urban 0% (55) 90% (475) 530Community: Suburban 8% (80) 92% (904) 984Community: Rural 0% (59) 90% (548) 608Employ: Private Sector 6% (40) 94% (62) 66Employ: Government 3% (4) 97% (28) 32Employ: Self-Employed 8% (4) 92% (7) 85Employ: Homemaker 8% (4) 92% (63) 77Employ: Student 7% (6) 93% (84) 90Employ: Retired 4% (64) 86% (397) 46Employ: Unemployed % (26) 89% (25) 24Employ: Other 5% (26) 85% (48) 74Military HH: Yes % (42) 89% (34) 383Military HH: No 9% (53) 9% (587) 739RD/WT: Right Direction % (95) 89% (732) 827RD/WT: Wrong Track 8% (00) 92% (95) 295
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Table AV7_14NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Don’t Know / NoOpinion
Demographic Selected Not Selected Total N
Adults 9% (95) 9% (927) 222Trump Job Approve 0% (88) 90% (757) 845Trump Job Disapprove 7% (85) 93% (077) 62Trump Job Strongly Approve 0% (40) 90% (359) 400Trump Job Somewhat Approve % (48) 89% (398) 446Trump Job Somewhat Disapprove 8% (24) 92% (268) 293Trump Job Strongly Disapprove 7% (60) 93% (809) 870#1 Issue: Economy 7% (44) 93% (595) 639#1 Issue: Security % (46) 89% (378) 423#1 Issue: Health Care % (32) 89% (268) 300#1 Issue: Medicare / Social Security % (3) 89% (260) 290#1 Issue: Women’s Issues 3% (3) 97% (02) 05#1 Issue: Education 8% (5) 92% (70) 85#1 Issue: Energy 8% (6) 92% (73) 79#1 Issue: Other 8% (8) 82% (82) 02016 Vote: Democrat Hillary Clinton 7% (50) 93% (643) 6942016 Vote: Republican Donald Trump 9% (64) 9% (67) 682016 Vote: Someone else % (2) 89% (72) 932012 Vote: Barack Obama 7% (6) 93% (79) 8522012 Vote: Mitt Romney 0% (52) 90% (458) 52012 Vote: Other 6% (6) 84% (83) 992012 Vote: Didn’t Vote 0% (63) 90% (592) 6554-Region: Northeast 9% (36) 9% (344) 3804-Region: Midwest 0% (45) 90% (40) 4464-Region: South 9% (74) 9% (72) 7954-Region: West 8% (40) 92% (46) 502Favorable of Trump 9% (8) 9% (779) 860Unfavorable of Trump 7% (79) 93% (074) 52Very Favorable of Trump % (49) 89% (400) 448Somewhat Favorable of Trump 8% (32) 92% (380) 42Somewhat Unfavorable of Trump 5% (9) 95% (97) 207Very Unfavorable of Trump 7% (69) 93% (876) 946
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Table AV7_14NET
Table AV7_14NET: If you could have any super power, which power would you choose? Please select up to two super powers. - Don’t Know / NoOpinion
Demographic Selected Not Selected Total N
Adults 9% (95) 9% (927) 222Comic Book Fan: Yes 3% (2) 97% (70) 722Comic Book Fan: No 0% (22) 90% (045) 67Comic Book Fan: Don’t Know / No Opinion 22% (5) 78% (82) 233Superhero movie fan: Yes 3% (37) 97% (49) 86Superhero movie fan: No 5% (3) 85% (663) 776Superhero movie fan: Don’t Know / No Opinion 28% (45) 72% (5) 60Saw superhero movie/past year: Yes 3% (24) 97% (920) 944Saw superhero movie/past year: No 2% (36) 88% (982) 8Saw superhero movie/past year: DK/NO 57% (34) 43% (26) 60Avengers: Very familiar 3% (22) 97% (76) 738Avengers: Somewhat familiar 5% (34) 95% (64) 675Avengers: Not too familiar 2% (37) 88% (280) 37Avengers: Not at all familiar 6% (52) 84% (267) 39Avengers: Don’t Know / No Opinion 67% (49) 33% (24) 73Watch In tity War: Very likely 3% (2) 97% (675) 696Watch In tity War: Somewhat likely 3% (4) 97% (455) 469Watch In tity War: Not too likely 8% (25) 92% (296) 32Watch In tity War: Not at all likely 7% (92) 83% (449) 540Watch In tity War: DK/NO 44% (43) 56% (53) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
Morning ConsultRespondent Demographics Summary
Respondent Demographics Summary
Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage
xdemAll Adults 222 00%
xdemGender Gender: Male 024 48%Gender: Female 098 52%
N 222
age5 Age: 18-29 447 2%Age: 30-44 530 25%Age: 45-54 332 6%Age: 55-64 392 8%Age: 65+ 42 20%
N 222
demAgeGeneration Generation Z: 18-21 38 7%Millennial: Age 22-37 62 29%
Generation X: Age 38-53 59 24%Boomers: Age 54-72 746 35%
N 205
xpid3 PID: Dem (no lean) 733 35%PID: Ind (no lean) 757 36%PID: Rep (no lean) 633 30%
N 222
xpidGender PID/Gender: DemMen 346 6%PID/Gender: DemWomen 387 8%
PID/Gender: Ind Men 32 5%PID/Gender: Ind Women 436 2%
PID/Gender: Rep Men 357 7%PID/Gender: Rep Women 275 3%
N 222
xdemIdeo3 Ideo: Liberal (1-3) 705 33%Ideo: Moderate (4) 440 2%
Ideo: Conservative (5-7) 68 32%N 825
xeduc3 Educ: < College 459 69%Educ: Bachelors degree 428 20%
Educ: Post-grad 235 %N 222
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National Tracking Poll #180416, April, 2018Respondent Demographics Summary
Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage
xdemInc3 Income: Under 50k 262 59%Income: 50k-100k 625 29%
Income: 100k+ 235 %N 222
xdemWhite Ethnicity: White 66 78%
xdemHispBin Ethnicity: Hispanic 337 6%
demBlackBin Ethnicity: Afr. Am. 265 2%
demRaceOther Ethnicity: Other 97 9%
xrelNet Relig: Protestant 506 24%Relig: Roman Catholic 383 8%Relig: Ath./Agn./None 626 30%Relig: Something Else 383 8%
N 899
xreligion1 Relig: Jewish 64 3%
xreligion2 Relig: Evangelical 538 25%Relig: Non-Evang. Catholics 573 27%
N
xreligion3 Relig: All Christian 52%Relig: All Non-Christian 009 48%
N 220
xdemUsr Community: Urban 530 25%Community: Suburban 984 46%
Community: Rural 608 29%N 222
xdemEmploy Employ: Private Sector 66 3%Employ: Government 32 6%
Employ: Self-Employed 85 9%Employ: Homemaker 77 8%
Employ: Student 90 4%Employ: Retired 46 22%
Employ: Unemployed 24 %Employ: Other 74 8%
N 222
xdemMilHH1 Military HH: Yes 383 8%Military HH: No 739 82%
N 222
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Morning ConsultRespondent Demographics Summary
Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage
xnr1 RD/WT: Right Direction 827 39%RD/WT: Wrong Track 295 6%
N 222
Trump_Approve Trump Job Approve 845 40%Trump Job Disapprove 62 55%
N 2008
Trump_Approve2 Trump Job Strongly Approve 400 9%Trump Job Somewhat Approve 446 2%
Trump Job Somewhat Disapprove 293 4%Trump Job Strongly Disapprove 870 4%
N 2008
xnr3 #1 Issue: Economy 639 30%#1 Issue: Security 423 20%
#1 Issue: Health Care 300 4%#1 Issue: Medicare / Social Security 290 4%
#1 Issue: Women’s Issues 05 5%#1 Issue: Education 85 9%
#1 Issue: Energy 79 4%#1 Issue: Other 0 5%
N 222
xsubVote16O 2016 Vote: Democrat Hillary Clinton 694 33%2016 Vote: Republican Donald Trump 68 32%
2016 Vote: Someone else 93 9%N 568
xsubVote12O 2012 Vote: Barack Obama 852 40%2012 Vote: Mitt Romney 5 24%
2012 Vote: Other 99 5%2012 Vote: Didn’t Vote 655 3%
N 26
xreg4 4-Region: Northeast 380 8%4-Region: Midwest 446 2%
4-Region: South 795 37%4-Region: West 502 24%
N 222
Trump_Fav Favorable of Trump 860 4%Unfavorable of Trump 52 54%
N 202
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National Tracking Poll #180416, April, 2018Respondent Demographics Summary
Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage
Trump_Fav_FULL Very Favorable of Trump 448 2%Somewhat Favorable of Trump 42 9%
Somewhat Unfavorable of Trump 207 0%Very Unfavorable of Trump 946 45%
N 202
AVdem1_1 Comic Book Fan: Yes 722 34%Comic Book Fan: No 67 55%
Comic Book Fan: Don’t Know / No Opinion 233 %N 222
AVdem1_4 Superhero movie fan: Yes 86 56%Superhero movie fan: No 776 37%
Superhero movie fan: Don’t Know / No Opinion 60 8%N 222
AVdem2 Saw superhero movie/past year: Yes 944 44%Saw superhero movie/past year: No 8 53%
Saw superhero movie/past year: DK/NO 60 3%N 222
AVdem3 Avengers: Very familiar 738 35%Avengers: Somewhat familiar 675 32%
Avengers: Not too familiar 37 5%Avengers: Not at all familiar 39 5%
Avengers: Don’t Know / No Opinion 73 3%N 222
AVdem4 Watch In tity War: Very likely 696 33%Watch In tity War: Somewhat likely 469 22%
Watch In tity War: Not too likely 32 5%Watch In tity War: Not at all likely 540 25%
Watch In tity War: DK/NO 96 5%N 222
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated with demographic post-strati cation weights applied.
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