Bermudez, BrendaBrown, DesireeDaniels, ZaneGonzales, DoraMcAfee, GwendolynReyna, Cesar

The Assignment

❖ The assignment given was to start and open a business in a small city with a $250,000 small business loan. We as a group decided to start a local 100% organic farmers market with delivery service in Lodi, California to provide fresh organic produce to the Lodi community.

Lodi, CaliforniaLodi ( pronounced Load-Eye) is located close to the center of

California and is apart of San Joaquin County.

Median House Price: $228,400

Unemployment:13.32 % of males and

15.38% of females

Per capita income: $23,648, lower than the California state average of $29,906

Out of the total amount of 23,557

housing units, 21,988 housing units are

occupied ( 93.34%)

Population: 63,950 citizens as of 2014

Races:White - 46,716(73.97%)Black - 838 (1.33%)Hispanic - 22,932(36.31%)Asian - 5,032 (7.97%)

Median Household Income: $44,662 (which has increased 22.98% since 2000)

Top 5 Businesses/ industries in Lodi:

1.Health Care - 5,686 employed 2.Retail Trade-2,595 employed3. Manufacturing- 2,386 employed4. Arts, Entertainment & Recreation- 2,301 employed5. Waste Management - 2,114 employed

Our customers: ❖ Whites❖ Hispanics❖ Families

❖ Health

❖ Organic farmer’s market– There has been an increased demand for organic produce within the U.S.

What is Nature Market?Nature Market is a small business farmers market that aims to provide fresh, organic produce with high quality and excellent service. We strive to provide Lodi, California residents with the best healthy alternative of fruits and vegetables with exceptional customer service and convenience in mind for the sake of our customer’s well being.Eat clean.

Eat good. Eat organic.

Our target group of customersWe at Nature Market plan to target residents in the Lodi, California community that are 25 years of age and older, along with families in the community that have a desire to have a healthier lifestyle without the hassle of travelling far to get quality 100% organic produce.

Promotion & Advertisement Strategy

❖ We are branching Nature Market to social media. We plan to have social media accounts on Facebook, Twitter & Pinterest along with a website to promote our information, help and specials that we will have at our business. In addition, our customers will be pleased to have great customer service.

❖ We will have these social media pages to promote and market our business.

Strengths

❖ Organic fruits and vegetables❖ Delivery services❖ Customer service❖ After-Sale services❖ Our image

Weaknesses

❖ Limited budget

❖ Location❖ Brand

recognition❖ Training and

skills❖ Equipment❖ High capital

costs❖ Competition

Finances:Reserve for contengency 83,758

Total Funds (loan) 250,000

Start up expenses

Building/ Real Estate 51,259

Permits and Enviro Fees 2653.99

Capital equipment 82065.68

Location/ Admin Expenses 29986.3

Advertising promoting 277

Total Start UP Expenses 166,242

Questions &Answers

❖Any Questions??