Post on 15-Feb-2017
transcript
Breakout 7 - Putting Yourself Out There: Navigating Ethical and Legal Issues in Social Media
Teacher: Lisa Borodkin, Esq.
2015 Summit – Newport Beach, CA
Twitter: @lisaborodkin
Twitter hashtag: #NAELASummit
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Which picture accurately describes your feelings about
social media?
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Option 1:
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Option 2:
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Ethical Issues in:1. Building Your Profile
2. Interacting with Clients3. Growing Your Network
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Building Your Profile:
When Does Social Media Become “Attorney Advertising?”
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Focus on inbound marketing.
Bates v. State Bar of Arizona, 433 U.S. 350 (1977) – Attorneys may
advertise.
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Commercial speech does no more than propose a commercial
transaction.Information, entertainment, education have more than a
pecuniary motive.
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
When does a blog post become Attorney Advertising?
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Hunter v. Virginia State Bar (Sup. Ct. Va. 2013)
• “This Week in Richmond Criminal Defense” part of a law firm website• Discussed only the firm’s cases• Not interactive (no comments)
• No disclaimer
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Ethics tips for blogging:• Keep it separate from your
firm website• Keep it general• Keep it interactive
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Use Social Media Profiles to Grow Your Practice• Facebook• Linkedin• Twitter• Avvo• Quora
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
First, what not to do on social media . . .
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Pennsylvania Bar Association Formal Opinion 2014-300 (Ethical Obligations for Attorneys Using Social Media)
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
When does a status update become “Attorney Advertising”?
California State Bar Formal Opinion
2012-186
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
FTFY (Fixed that for you) . . .
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Tips for using social networking:• Update, but don’t intrude.
• Be positive, but not promising.• Be informative, entertaining or
educational.• Be social, don’t sell.
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
2. Interacting with Clients
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Tips on Interacting with Clients:• Don’t consult online
• Use disclaimers if unsure
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Yet More Tips on Interacting with Clients:
• Send an end of engagement letter/email
• Ask for a review
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
3. Building Your Network
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Quick Tips for Avvo.com:• Answer questions• Endorse colleagues• Use multimedia
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Quick tips for Linkedin.com:• Include Projects
• Update and link to Twitter• Give endorsements
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Quick tips for Quora.com:• Answer questions in your
niche• Follow top writers
• Cross-post your answers
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Quick tips for Twitter:• Cross-post to other sites
• Be interesting• Don’t be afraid to delete!
2015 Summit | January 29-31 | Newport Beach, CA
Session Take-Aways
After attending this session, you will be able to use social media and blogs to market your practice within
the legal and ethical parameters governing social media. Bring your devices.