Post on 10-May-2015
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Navigating Social Media: Be Found, Be Professional
Scott D. Meyer@9Clouds Subscribe: 9clouds.com/blog
NAVIGATING SOCIAL MEDIA
The ChallengeThe OpportunityThe Task at Hand
BrofoundersScott and John Meyer
9 CLOUDSDigital marketing & education
Improve digital literacy
Teach | Audit | Market
THE CHALLENGE
LOCAL
Education Creation
Manufacturing Marketing/Sales
THE OPPORTUNITY
Anyone, Anywhere Everyone, Everywhere
Wherever you are and whatever size you are, you can build a business.
15
Which tools to use and how to use them.
Digital literacy:
20
A Tale of Two Cities
THE TASK AT HAND
I cannot develop the economy of my
community.
I can build the foundation for the networked age.
Be Local1
UNDERSTANDING SEO-Your website (On-Page - 25%)
-Everyone else’s websites (Off-Page - 75%)
ON-PAGE SEO-Choose 2-3 words that a single page will revolve around
-Use words in title, text and images
-Research related words using Google Keyword Planner
ON-PAGE SEO
OFF-PAGE SEO-Links to your site from other websites
-The more diverse and authoritative the better
-Anchor text matters
DO KEYWORDS MATTER?-95% of US internet users search every month
-37 searches per person per month
Adding your Business to Google Plus Places
Google Plus Places is your pin on the map.
Google accounts for 95% of mobile searches!
People are searching for your business online & many are looking for local places via mobile.
Search:Restaurant in Brookings, SDResults on the top of the page are from Google Plus Places. If your business has a complete profile and positive reviews, you will be at the top of the list.
Claim your Google PlaceStart here: http://www.google.com/places
After agreeing to the Google terms you will search for your business. Click the best result.
Verify your Business
Edit your Information
• short description • opening hours • categories for your business • photos or videos
Tips for a great Page
• Add photos that represent your business well • Include your logo in your photos • Keep your description short and to-the-point • Use the categories section liberally • Check your Insights to see how customers identify you
GOOGLE PLUS FOR SEARCH
GROW YOUR LIST
-Easy to subscribe
LEARN MORE
-http://9clouds.com/resources
Be Weird2
FASTEST GAME BIRD IN EUROPE
FIND YOUR WEIRDOS
WHAT YOU NEED-Optimized Content -Blog
CONTENT
Create Density3
Density Socially
Online, you’re not competing against other volunteer organizations, you’re competing against everyone.
GET FOUND (SOCIALLY)
DON’T TAKE MY WORD FOR IT
WHERE I WOULD START:Make Resources Easily Accessible: -Facebook (if you can pay; personal v prof.) -YouTube -Slideshare
If you have those down: -Pinterest -Twitter -Google+ -Instagram, etc.
Consistency is key!
CREATE YOUR TARGETS-Who is your customer?
-Where do they hangout? -What do they talk about? -What do they need to know about what you do?
ENGAGEMENT = VISIBILITY = LEADS
SEE WHO YOUR CURRENT TARGET IS ON FB
CREATE YOUR BENCHMARKS-What are your current conversion rates?
USE FACES
POST BASED ON AUDIENCE
POST BASED ON WHAT WORKS
CREATE A SCHEDULE
O = Owned W = Welcome S = Shared P = Promotion
During week use time to respond or post timely content
USE HOOTSUITE TO SCHEDULE
9clouds.com/tools
POST MORE THAN YOU THINK
WHY YOUTUBE? TOP OF THE FUNNEL VISIBILITY
1B+ } Unique visitors a month
4B HRS } Watched each month
72 HRS } Video uploaded every minute
70% } Traffic is outside the US
140 VIEWS } For every person on Earth
25% } Of views are on mobile
http://9clouds.com/blog | Text 9CLOUDS to 68398
WHY YOUTUBE? SEARCH VISIBILITY
http://9clouds.com/blog | Text 9CLOUDS to 68398
WHY YOUTUBE? PRODUCT/SERVICE DEMONSTRATION
http://9clouds.com/blog | Text 9CLOUDS to 68398
WHY YOUTUBE? PRODUCT/SERVICE DEMONSTRATION
Highlight a product or service
Educate and prove thought-leadership
http://9clouds.com/blog | Text 9CLOUDS to 68398
Shine a Spotlight4
-Participant -Donor
-Attendee
WHAT YOU NEED-Google Analytics/referral traffic
START AT THE BOTTOM
START AT THE BOTTOM
START AT THE BOTTOM
HOW TO DO IT:
1. Sign up for Google Analytics
2. Create a goal and value
3. Measure most valuable sources
HOW TO ASK:1. What’s our goal and value?2. What’s value of referrals?
Feed the Leaders5
OFF
THE
BOOK
Navigating Social Media: A Field Guide
WHAT QUESTIONS DO YOU HAVE?
9cloudsacademy.com | 855-9CLOUDS | scott@9clouds.com