Post on 03-Jan-2016
description
transcript
Jessica Hickernell
University of Maine
NAVIGATING THE WORLD OF SOCIAL
MEDIA AND FINANCIAL AID
THE STATS: SOCIAL MEDIA USAGE
Credit: http://www.pewinternet.org/2014/01/08/social-media-update-2013/frequency-of-social-media-site-use/
THE STATS: FACEBOOK
Credit: http://www.pewinternet.org/2014/01/08/social-media-update-2013/frequency-of-social-media-site-use/
THE STATS: TWITTER
Credit: http://www.pewinternet.org/2014/01/08/social-media-update-2013/frequency-of-social-media-site-use/
THE STATS: INSTAGRAM AND PINTEREST
Credit: http://www.pewinternet.org/2014/01/08/social-media-update-2013/frequency-of-social-media-site-use/
Meet students where they are most comfortable
Decrease phone calls, wait times, long lines
REASONS TO GO SOCIAL: CUSTOMER SERVICE
Help students in a public setting
REASONS TO GO SOCIAL: SOCIAL PROOF
Post updates, deadlines, and important information instantly
Instant communications and timely, meaningful topics
REASONS TO GO SOCIAL: TIMELY CONTENT
Proof that we are more than just the person ‘behind the desk’
REASONS TO GO SOCIAL: CREDIBILITY AND LOYALTY
Communicate early and often in a public setting
REASONS TO GO SOCIAL: TRANSPARENCY AND ACCESS
Use it as an educational tool
REASONS TO GO SOCIAL: FINANCIAL LITERACY
Challenges:Resources-
Time Personnel Experts
Nature of Public Discourse Online forums bring good and bad
FERPA Protection of student information
THINGS TO KEEP IN MIND
Negative comments not always a bad thing Opportunity for feedback and change
Be honest
Be tactful
Contact person directly
Feel free to delete
NEGATIVE COMMENTS
Post at least 3x per week
Know when to postTypically posting between 6am -9am results in less views than posting during hours that students are more active online
STRATEGIES
Advertise your page Have student employees share it Post in other school-affi liated pages
TAG!
Retweet/share articles and posts that are relevant to your students Engages people Increases chances of others using your materials
STRATEGIES
Don’t be too seriousDon’t strictly post informational, text postsPost funny things that are still relevantSparks discussion, serves as reminders, and build your followers
EMBRACE THE MEMES!
STRATEGIES
Post things that aren’t necessarily related to aid directly
Respond to comments promptly
Utilize student employees to quality check your posts Do they find them interesting, engaging Ask for feedback
Have weekly themed days Example: What’s Free Wednesday (#WFW) – showcase area
events, food, and other things that are free at your school/in your community for students to take advantage of
STRATEGIES
www.facebook.com/umainefinancialaid
www.facebook.com/umainestudentemployment
www.facebook.com/umfinaid
www.facebook.com/UTOSFS
twitter.com/msufinaid
twitter.com/LoyolaFinAid
EXAMPLES
QUESTIONS/DISCUSSION