nCode is launched: Potential is unlocked Players break the code to discover the benefit of...

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nCode is launched: Potential is unlocked

Players break the code to discover the benefit of nanotechnology for

2 X more strength

2 X more stable

22% more power

2004

2[K]7

[K] Factor is released: Take [K]ontrol

The game and players are factored. A new dimension of [K]ontrol is discovered because Power without [K]ontrol is nothing

[K]ontrol of the game, the ball, the opponent

[K] Factor = More [K]ontrolled Power

what’s the difference?

What’s ?

Polluting, selfish, expensive Thoughtful, healthier, cleaner

Power, status, excess Conscientious, efficient, clean

before

ENVIRONMENT

Synthetic, toxic, non biodegradable

Sustainable, environmental, durable

before

TECHNOLOGY

Natural, control, inner-selfSteroids, bulk, superficial

before

PEOPLE

FEEL CONNECTED

before

: 15 : 21Long rallies, unpredictable Shorter rallies, shorter game

EXTERNAL Changes

• Scoring system has changed from 15-point to 21-point

• PAR (Points-a-Rally) introduced

• Game has changed its characteristics and dynamics

• Outcome and Result are more diverse

• Length of match shorter & more predictable

• Training and preparation have changed

• Matches have gotten shorter

EXTERNAL Changes

”When you hold the racket in your hand, you feel the racket or not”

“The right feeling comes with the right sound when hitting the ball.”

“The racket has got to feel like the extension of your arm.”

“You have to be able to feel the shuttle through your racket.”

“Control and precision have to be right.”

“I can’t describe the feel. It just has to fit my playing style.”

“The racket has to submit good feedback.”

Common definition of feel

Our study shows common elements from which we can create the following definition:

Feel is the impact information transferred into the player's hand.

It determines the ability to sense the ball coming off the strings to better control the shot.

This is what connects shuttle, racket, and player's hand together.

Technology…What if the new revolution combines different technologies to

provide the perfect feel for each player type ?

This element exist… it’s a rock…

Design…What if the new revolution sources its inspiration from natural

element to express a natural feel?

Material…What if the new revolution is engineered from a natural element

when added to the matrix turns natural Feel into Golden Touch?

• Basalt is a natural volcanic rock

• Basalt can be used in manufacturing and made into fine and ultra fine gold fibers.

• Basalt fibers are environmentally friendly and superior to other fibers in terms of thermal stability, sound insulation, vibration resistance and durability.

BASALT

BASALT (BL) is connected with other

variables

Basalt (BL) and other variables, X elements are all connected for the perfect feel

> >

The NEXT revolution is born for 20X…

X

BLX is the new Wilson racket technology

engineered with BASALT fibers combining

proprietary frame, grommet and grip

technologies for THE PERFECT FEEL.

definition

1 MATERIAL

Basalt fibers are woven longitudinally with [K]arophite Black to create the most advanced composite in the industry.

It offers unmatched frequency reduction while retaining carbon fiber performance in terms of lightness, responsiveness, stability and rigidity.

Feel is redefined

= 1 material

• Like noise-cancelling headphones are filtering out unwanted external noise, Basalt added to the matrix filters the unwanted extreme frequencies that reach the hand.

• The racket’s ability to transfer impact information is

substantially improved.

= 1 material

• A smoother signal reaches the hand.• BLX technology delivers a clean feedback and

better sensation for the perfect FEEL !

= 1 material

X VARIABLES

• LINEAR: new and unique frame construction for better stability while overall beam width can be reduced

• CONTROL BASE: innovative hoop engineering for maximum torsional stability

• DUAL CONNECT TOP CAP: multi component construction providing immediate racket feedback

• EXTENDED POWER SHAFT: new shaft engineering for more power and stability

= 4 Frame Technologies

Famous basalt flow in world is Giant's Causeway on

northern coast of Ireland

LONG LASTING, SOLID construction inspired by nature

Compared to classic beam construction, Linear Construction is

up to 32% more stable

+32%

= 4 Frame Technologies

CONTROL BASE

= 4 Frame Technologies

TORSIONAL STABILITY MAXIMIZEDDue to Innovative Hoop Engineering Wider raised t-joint areaReinforced at Key Areas

Greater ControlGreater Torsional Stability

= 4 Frame Technologies

IMMEDIATE RACKET FEEDBACKMulti Component ConstructionProvides Immediate FeedbackShaft movement is transferred to the athlete’s hand through thumb pad

More Powerful ShotsImproved Flexibility

DUAL CONNECT TOP CAP

= 4 Frame Technologies

INCREASED CONTROL AND POWERBy Extending the Shaft Throughout the Entire HandleLowers the Kick Point and Increases Overall Flexibility and Torsional Stability

More FlexMore Power

More Control

EXTENDED POWER SHAFT

Grip Technology

•Cotton Base– Softer than leather, firmer than foam – Organic, renewable material– Good moisture absorption

•Tackified PU – High performance feel– Dampens vibration– Secure grip

•Medium Thickness– All around racket feel & control

= 1 Grip Technology

Inspired by nature from the cosmetic to the segmentation to reconnect with

the perfect feel of the ball

Revolution

Day & night Magnetic field Combined together…

Cosmetics

The NEXT Cover

• New softer and more natural material• New more ergonomic shoulder

strap

RACKET SEGMENTATION

Positioning

RasmussenJacquetKoehler

New flagship doubles racket

Improved Feel through integration of BLX

Probably the most versatile racket in the Wilson line redefined with an improved level of feel thanks to the BLX technology

Jonas Rasmussen’s racket of choice

Headsize 354 CM² [55 IN²]

Weight 87 GRAMS

Balance 29.0 CM

Length 674 MM

Flexibility Medium Flex

Material # WRT817000WRT817010 unstrung

Price position

Positioning Most powerful singles racket out

there

Improved Feel through integration of BLX

Sho Sasaki’s new racket of choice

Extended Power Shaft gives this racket the extra power needed to dominate your opponents

Headsize 354 CM² [55 IN²]

Weight 89 GRAMS

Balance 28.0 CM

Length 674 MM

Flexibility Medium Flex

Material # WRT817100WRT817110 unstrung

Price position

SasakiBaxter

Positioning Perfect all-around Power racket

Improved Feel through integration of BLX

BLX feel and the hybrid grip complete the Wave for those who are not willing to compromise between power, lightweight and comfort

Headsize 354 CM² [55 IN²]

Weight 81 GRAMS

Balance 30.5 CM

Length 674 MM

Flexibility Flexible

Material # WRT817200WRT817210 unstrung

Price position

Positioning Added Feel and enhanced stability

for greater precision

Improved Feel through integration of BLX

The choice of a new generation of powerful players, offering up the pace and precision needed to penetrate the court from any position with BLX enhanced feel

Headsize 354 CM² [55 IN²]

Weight 83 GRAMS

Balance 29.3 CM

Length 670 MM

Flexibility High Flex

Material # WRT817300

Price position

Positioning Brand new control racket for players

looking for great combination of versatility and feel

Improved Feel through integration of BLX

Offering plenty of feel and pop from any area of the court

Headsize 354 CM² [55 IN²]

Weight 85 GRAMS

Balance 29.8 CM

Length 674 MM

Flexibility Medium

Material # WRT817400

Price position

Positioning A brand new addition in the all

around family, with an easy to swing weight to make a perfect introduction to the BLX Feel revolution

Improved Feel through integration of BLX

Designed for players looking for great playing yet versatile racket

Headsize 354 CM² [55 IN²]

Weight 84 GRAMS

Balance 28.8 CM

Length 670 MM

Flexibility Flexible

Material # WRT817500

Price position

Positioning Extended Power Shaft for enhanced

Flexibility and increased Torsional Stability

The Ultimate Weapon for Ambitious Doubles Players

Headsize 354 CM² [55 IN²]

Weight 85 GRAMS

Balance 27.5 CM

Length 674MM

Flexibility Medium flex

Material # WRT809010

Price position

[K] Brave

Positioning Extended Power Shaft for enhanced

Flexibility and increased Torsional Stability

For Doubles Players seeking additional Power

[K] Rival

Headsize 354 CM² [55 IN²]

Weight 88 GRAMS

Balance 27.0 CM

Length 674MM

Flexibility Medium flex

Material # WRT809110

Price position

Positioning Enhanced Stiffness for Improved

Torsional Stability

High Tension Head Frame Construction for Maximum String Tension

[K] Tour

Headsize 354 CM² [55 IN²]

Weight 89 GRAMS

Balance 29.0 CM

Length 674MM

Flexibility Stiff

Material # WRT800400

Price position

Positioning Lightweight Racket for additional

Control

Amazing Blend of Flexibility and Balance

For Singles Players looking for more Bite on Court

[K] Fantom

Headsize 354 CM² [55 IN²]

Weight 83 GRAMS

Balance 29.0 CM

Length 674MM

Flexibility Flexible

Material # WRT813600

Price position

Positioning Perfect Feel with a Clean, Attractive

Look

For Doubles Players Looking for that Extra Bit of Control

[K] Boom

Headsize 354 CM² [55 IN²]

Weight 84 GRAMS

Balance 28.0 CM

Length 670MM

Flexibility Flexible

Material # WRT813500

Price position

Positioning New All-Around [K] Factor Racket

A Lightweight and Forgiving Racket for Anyone Refusing to Compromise with the Equipment

[K] Rock

Headsize 354 CM² [55 IN²]

Weight 82 GRAMS

Balance 29.0 CM

Length 670MM

Flexibility High flex

Material # WRT813700

Price position

Positioning nCode Power Racket

Creates more Power for Attackers

Great Acceleration, Speed and Impact

nPower

Headsize 355 CM² [55 IN²]

Weight 87 GRAMS

Balance 28.5 CM

Length 674MM

Flexibility Medium flex

Material # WRT816500

Price position

Positioning nCode All-Around Racket

Great Combination of Power and Control

For Singles and Doubles Players

nVision

Headsize 355 CM² [55 IN²]

Weight 85 GRAMS

Balance 28.5 CM

Length 670MM

Flexibility Flexible

Material # WRT816600

Price position

Positioning nCode Control Racket

Easy Maneuverability for great Control

Great Value for controlled Feel

nFierce

Headsize 352 CM² [54.5 IN²]

Weight 83 GRAMS

Balance 28.0 CM

Length 670MM

Flexibility High flex

Material # WRT816700

Price position

Positioning

nFierce

nCode Control Racket

Easy Maneuverability for great Control

Great Value for controlled Feel

Headsize 352 CM² [54.5 IN²]

Weight 83 GRAMS

Balance 28.0 CM

Length 670MM

Flexibility High flex

Material # WRT816800

Price position

Positioning Hyper 6000 Series Alloy

100% Graphite Shaft

Finger Pad Top Cap

Quad Head Shape

Hyper Titanium X8

Headsize 342 CM² [53 IN²]

Weight 90 GRAMS

Balance 29.0 CM

Length 662MM

Flexibility Medium flex

Material # WRT815700

Price position

Positioning

Hyper Titanium X8

Hyper 6000 Series Alloy

100% Graphite Shaft

Finger Pad Top Cap

Quad Head Shape

Headsize 342 CM² [53 IN²]

Weight 90 GRAMS

Balance 29.0 CM

Length 662MM

Flexibility Medium flex

Material # WRT815800

Price position

Positioning Hyper 6000 Series Alloy

Hyper Carbon Steel Shaft

Finger Pad Top Cap

Quad Head Shape

Hyper Titanium X6

Headsize 342 CM² [53 IN²]

Weight 100 GRAMS

Balance 29.0 CM

Length 662MM

Flexibility Stiff

Material # WRT815900

Price position

Positioning

Hyper Titanium X6

Hyper 6000 Series Alloy

Hyper Carbon Steel Shaft

Finger Pad Top Cap

Quad Head Shape

Headsize 342 CM² [53 IN²]

Weight 100 GRAMS

Balance 29.0 CM

Length 662MM

Flexibility Stiff

Material # WRT816000

Price position

Positioning

Headsize 342 CM² [53 IN²]

Weight 105 GRAMS

Balance 29.5 CM

Length 662MM

Flexibility Stiff

Material # WRT816100

Price position

Hyper Titanium X4

Hyper 6000 Series Alloy

Hyper Carbon Steel Shaft

Finger Pad Top Cap

Quad Head Shape

Positioning

Hyper Titanium X4

Hyper 6000 Series Alloy

Hyper Carbon Steel Shaft

Finger Pad Top Cap

Quad Head Shape

Headsize 342 CM² [53 IN²]

Weight 105 GRAMS

Balance 29.5 CM

Length 662MM

Flexibility Stiff

Material # WRT816200

Price position

Positioning Hyper 6000 Series Alloy

No Cover – No Headcard

Quad Head Shape

Hyper Titanium X2

Headsize 342 CM² [53 IN²]

Weight 110 GRAMS

Balance 30.0 CM

Length 662MM

Flexibility Stiff

Material # WRT81630U

Price position

Positioning

Hyper Titanium X2

Hyper 6000 Series Alloy

No Cover – No Headcard

Quad Head Shape

Headsize 342 CM² [53 IN²]

Weight 110 GRAMS

Balance 30.0 CM

Length 662MM

Flexibility Stiff

Material # WRT81640U

Price position

Positioning No Cover – No Headcard

Quad Head Shape

Reaction

Headsize 342 CM² [53 IN²]

Weight 115 GRAMS

Balance 30.0 CM

Length 662MM

Flexibility Stiff

Material # WRT81380U

Price position

Positioning Special Junior friendly Length and

Grip

No Cover – No Headcard

Classic Head Shape

Impact Jr.

Headsize 342 CM² [53 IN²]

Weight 100 GRAMS

Balance 25.0 CM

Length 585MM

Flexibility Stiff

Material # WRT81390U

Price position

Tour Badminton Kit

Contents 4 Titanium Rackets

3 Shuttlecocks

Badminton Net

2 Net Poles

Hooks

Thermal Bag

Material # WRT810500

Price position

Badminton Kit

Contents 2 Titanium Rackets

2 Shuttlecocks

Bag

Material # WRT810600

Price position

Hyper Team 2x Set

Contents 2 Titanium Rackets

2 Shuttlecocks

Material # WRT815200

Price position

Kids B-Kit

Contents 2 Impact Jr. Rackets

1 Shuttlecock

1 Super Shuttle

1 Softball

Bag

Material # WRT810800

Price position

ACCESSORIES

Tour BLX Bag

Material # WRR607500

Price position

Designed for Wilson’s pro players

Moistureguard™ compartment

Abundant compartments and pockets to carry everything competitive players need on court

Topline 100

Material # WRT608000

Price position

Pro Tournament shuttlecock with ultimate performance and quality

BWF approved

Premium Goose Feathers

Superior durability

Available in speed 76, 77, 78

Topline 90

Material # WRT608100

Price position

Tournament shuttlecock with outstanding performance and quality

Premium Goose Feathers

Consistent flight and speed

Available in speed 76, 77, 78

Topline 80

Material # WRT608200

Price position

Premium shuttlecock for competitive play

Top grade natural feathers

Available in speed 76, 77, 78

Topline 70

Material # WRT608300

Price position

Natural feathers providing great flight performance

Top quality feathers

Perfect for practice or competitive play

Available in speed 76, 77, 78

Topline 60

Material # WRT608400

Price position

Top quality feathers

Great for practice and leisure play

Available in speed 76, 77, 78

Topline 50

Material # WRT608500

Price position

Practice, entry level shuttle

Feather type: Duck (China)

Available in speed 76, 77, 78

Smashstar

Material # WRT892800 (wht)

WRT892900 (yel)

Price position

Flight performance like a feather shuttle

Top grade nylon skirt with natural cork base

High visibility for indoor play

Optic yellow or white

Available as 6pcs tube in speed 76, 77, 78

Championship

Material # WRT892000 (3/wht)

WRT892100 (6/wht)

WRT892200 (3/yel)

WRT892300 (6/yel)

Price position

Optic yellow or white

Top grade nylon skirt

High visibility for indoor play

6pcs or 3pcs tube

Available in speed 76, 77, 78

Dropshot

Material # WRT892600 (3/wht)

WRT892400 (6/wht)

WRT892700 (3/yel)

WRT892500 (6/yel)

Price position

Optic yellow or white

Top grade nylon skirt with foam base

Price competitive shuttlecock for practice and recreational play

6pcs tube or 3pcs clam shell

Hybrid Badminton Grip

Thickness 1.8mm

Color Black

Material # WRR934000

Price position

For a balance of feel and comfort

A blend of moisture absorbing cotton and super tacky polyurethane

Pro Overgrip Perforated

Designed for high performance badminton players

Perforated for an even better feel and moisture absorption

12 pack with reclosable zip lock

Color White

Material # WRR933700 (Single)

WRR933800 (3pk)

WRR933900 (12pk)

Price position

Pro Overgrip

Designed for high performance badminton players

White only for a perfect feel

12 pack with reclosable zip lock

Color White

Material # WRR932700 (Single)

WRR932800 (3pk)

WRR932900 (12pk)

Price position

Toweling Grip

Color White

Material # WRR933400 (Single)

WRR933500 (24pk)

Price position

Super sweat absorbing

Provides enhanced comfort

Quick drying material

[K] Dura Top

Gauge 0.75mm

Material # WRR942500

Price position

Superb balance of power and durability with added comfort

Offers a soft, comfortable feel

For players seeking power and durability

Available as set (10m) only

[K] Flex 66

Gauge 0.66mm

Material # WRR942000 (Set)

WRR942100 (Reel)

Price position

Braided construction for optimal feel

Fluorocarbon added for enhanced performance and durability

Available as set (10m) and reel (200m)

Reaction 70

Gauge 0.72mm

Material # WRR942200

Price position

Great performance

Maximum power

Exceptional feel

Available as Set (10m) only