Post on 07-Apr-2015
transcript
NDTV
Presented By : Team 6
Sonal Bansal(TL)Swapnil JainSwati GuptaSumit KumarVikas Chauhan
NDTV (New Delhi Television Limited )
founded in 1988 is a private television
company in india
It was founded by Pronnoy Roy ,an eminent
journalist and current chairman and director of
NDTV group .
CORPORATE PROFILE
NDTV is among India’s top broadcasters and has
twenty three offices and studios across the country .
Its three national news channels NDTV 24 X 7 ,NDTV
India & NDTV Profit from the core of the company .
Its infotainment channels are like NDTV
Imagine ,NDTV goodtimes .The company has become
a full fledged media player………..
NDTV has setup NDTV worldwide (Media consulting)
& NDTV Labs (Media software & Technology)
NDTV INDIA
NDTV was the brainchild of its Chairman, Prannoy
Roy and his wife Managing Director, Radhika Roy.
In 1988, NDTV's producers produced a news and
current affairs show ‘The World This Week’ for
Doordarshan.
In 2003, they launched two 24-hour news channels—
NDTV 24x7 in English and NDTV India in Hindi.
COMPITITORS STAR NEWS ZEE NEWS DD NEWS AAJ TAK
NDTV 24 X 7
NDTV 24x7 is a premier English language
television network that carries news and
current affairs in India, it is owned by New
Delhi Television Ltd.
NDTV 24x7 is also available outside of India,
broadcasting in the UK on the Sky Digital
platform, in the U.S. on the Direct TV platform
PROGRAMMES ‘The big fight’ and ‘we the people’are the most popular shows.
We the people with Barkha dutt.
Big fight host by Vikram chandra.
AWARDS
Best English News Channel of Asia in 2005 at the Asian Television
Awards.
Best English News Channel in 2005 at the Indian Television Academy
Awards .
Best English News Channel in 2006 at the Indian Television Academy
Awards.
NDTV PROFIT NDTV Profit is a business news channel started by New
Delhi Television in January 2005. Started to provide
competition to the monopoly enjoyed by CNBC-TV18.
It has a large number of journalists covering the action
from the Bombay Stock Exchange (BSE) and the
National Stock Exchange of India (NSE)
On 14 December 2006 NDTV Profit was launched a
video screen at the BSE building
LEADERSHIP AWARDS
The NDTV Profit Business Leadership Awards
was started by NDTV Profit in July 2006. The first
edition of this saw the awards being given away to
entrepreneurs by the Indian Prime Minister
Manmohan Singh. Nandan Nilekani of Infosys
was chosen the Viewers' Choice Best Global
Indian.
COMPITITORS ET Now Headlines Today Zee Business CNN-IBN
NDTV IMAGINE
Imagine TV is a Hindi general entertainment
channel.
The channel was established by NDTV Group
under the stewardship of former STAR India CEO
Sameer Nair.
The channel, was launched in India on January 21,
2008 as NDTV Imagine.
CONTROVERSIES
NDTV’S infotainment channel NDTV
imagine had been criticized by children’s
rights groups accusing it
of ‘exploitation of infants’ in its reality show
“pati , patni aur woh”(Husband ,wife and the
other one ),a program
inspired by the Baby borrower of BBC.
NDTV GOODTIMES NDTV Good Times is an India-based lifestyle television
channel that is owned by New Delhi Television.
The channel is a joint venture between NDTV and Vijay
Mallya's UB Group and it launched in September 2007.
Programming includes talk shows, cooking shows,
programs on fashion, health & wellness, technology and
Indian marriages.
LATEST AWARDS TO NDTV
NAB 2008 International broadcasting
excellence award -NDTV labs .
CBA –Thomson foundation journalist of the
year award
CBA –IBC Award for innovative engineering –
NDTV labs.
COMPETITION
Sun
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HT Med
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Decca
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Den N
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IBN18
Bro
adca
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NDTV
-5,000.00
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
Total AssetsNet ProfitMarket Cap. (Rs. cr.)
STRATEGY FAILURE & RECOVERY
The NDTV Group has terminated its pact with the US-based Scripps
Networks Interactive Inc (Scripps) to introduce lifestyle channels in India.
In a filing to the BSE, NDTV said it has decided to exercise its right to
terminate the definitive agreements and was in the process of terminating
them.
However, the company did not give any reason for terminating its agreement.
The NDTV scrip fell 3.27 per cent to close at Rs 116.85 on the BSE.
NDTV had reached a definitive agreement with Scripps last November to
create a strategic alliance for lifestyle channels in India.
The transaction would have resulted in Scripps acquiring 69 per cent stake in
subsidiary NDTV Lifestyle Ltd that runs television channel NDTV Good
Times.
NEW STRATEGIC MOVE
The NDTV Group posted a consolidated net profit of Rs 117.65 crore
aided by a one time gain of Rs 337 crore from the stake sale in
subsidiary NDTV Imagine to Turner Asia Pacific Ventures for the
year-ended March 31, 2010 on revenues of Rs 584.21 crore.
South Asia Creative Assets Limited, a subsidiary of Astro All Asia
Networks plc, will acquire a 49% stake in NDTV Lifestyle Holdings
Private Limited. NDTV Lifestyle Holds Private Limited is the
proposed holding company for NDTV Lifestyle Limited, the lifestyle
subsidiary of NDTV .
Dated September 20, 2010.
STRATEGIES FOLLOWED
Reaching the masses Tapping consumer’s sensitivity Business analysis by :
Using Ansoff’s Classic Model for growth stage
Using TOWS Technique for business
THANK YOU