Post on 08-Aug-2015
transcript
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Need Of Inbound Marketing For Manufacturing
By OmnePresent
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Inbound Marketing● The use of internet has been increased by
manufacturing buyers in their day-to-day life● Vast information available on internet allows
engineers, technical consumers to do online research, find the services and suppliers
● It educate the customer and change their buying cycle, put challenges for traditional manufacturing sales and marketing processes
● Recently the research done by most popular company says that business-to-business buyers buyers are 57 percent of the way through their buying process without even contacting a vendor
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● B2B customers do web searches, visit company website and social networking to compare different suppliers and their specification and build their own specification lists
● Customers make their own specification and submit it to the manufacturer according to that manufacturer fulfil it at lowest price
● Most of the manufacturer uses the traditional ways of promoting their products, but now many of them shifted their focus on inbound marketing, going online using websites
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Content For Website
● For inbound marketing content is the king. To attract customers on B2B websites, content should be relevant and attractive to engage customer
● Company’s blog is the way of creating the relevant content that offers ongoing stream of relevant content
● If content is effective it drives more traffic on website, use of infographics is another way to produce effective content
● Uploading video, photos, audio is great way to position manufacturing company to become a thought leader
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Drive Traffic And Generate Leads
● Blogs of company that get 55% website visits than other company website, it is not valuable if it get anonymous traffic it is meaningless unless it generate leads
● It should allow customers to download white papers, ebooks and any relevant information
● Customer can request address, email address and any valuable information from manufacturers that might be important to their sales department
● By effective use of SEO we can generate leads and sales conversions
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Nurture Leads
● Increase professional relation with customer after they find your content
● Send follow-up emails occasionally to customers to offer information that they may find interesting
● Connecting with customers time to time can provide reminder to keep company name in mind and enhance shopping options
● Customer Relationship Management(CRM) software can automate and integrate this process for complete sales force
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Monitor And Measure Results
● Inbound marketing has ability to monitor the success of every element of marketing campaigns
● Also continuously improves and proves the RIO over other methods
● Improves the company website to attract more traffic and obtain the information of leads that visits their site
● By monitoring the activities of customers manufacturer clearly understands that in what they are exactly interested in
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Conclusion● Inbound marketing for manufacturing is all
about:o Creating content that is your
customer baseo Target personas interesto Need to make decisions about
sourcing tools and services● The more you help a potential customer
the more likely they are to look to you in the future for answers and as the solution to their problem
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Contact Us
info@omnepresent.com
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