Negotiation and MarketingNAPO Presentation

Victoria Pynchon, She Negotiates Consulting and TrainingSheba Khodadad, 6 Degrees Deep

Job #1 Know Your

Unique Value

Sell Your Unique Value

• Relationships• Feelings• Neuro-associations• Power• Connection• Experience

WHAT IS A BRAND?

Job # 2

Form Alliances

Alliances

Job # 3

Learn Your Bargaining Partners’ Interests

Job #4 Framing

Job #5Invent

Options

Women are the future: don’t sell yourself

short!