Net Gen

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Presentasi Husin Wijaya Markplus tentang karakter Gen.Z pada event FreSh ke-7, 23 Februari 2009 di Komunitas Salihara

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Generation ZGeneration Z Net generation who changing the world

199811-3113%

DARK SIDEDARK SIDE

THEY ARE DUMBER THAN WE THEY ARE DUMBER THAN WE WERE AT THEIR AGEWERE AT THEIR AGE

attention deficit disordersattention deficit disorderscan’t focus anythingcan’t focus anything

they don’t read and are poor they don’t read and are poor communicatorscommunicators

THEY ARE SCREENAGERSTHEY ARE SCREENAGERS

Net addictedNet addictedlosing their social skillslosing their social skills

no time for sports or healthy no time for sports or healthy activitiesactivities

Video game as The world’s fastest growing addiction and the most reckless endangerment of children today

“MAVAV”

THEY HAVE NO SHAMETHEY HAVE NO SHAME

lolita effectlolita effect

Young people, unaware that it may come back to hauntThem, merrily give out all sorts of personal information

Online Whether it’s to a college recruiter, a future employerOr a manipulative marketer, cyberbully or predator

Because their parents have Because their parents have coddled them, they are adrift in coddled them, they are adrift in the world and afraid to choose a the world and afraid to choose a

path. path.

They steal. They violate They steal. They violate intellectual property rights, intellectual property rights,

download music, swap songs, and download music, swap songs, and share anything they can on peer-share anything they can on peer-to-peer networks with no respect to-peer networks with no respect for the rights of the creators or for the rights of the creators or

owners.owners.

They’re bullying friends online.They’re bullying friends online.They’re violent. They’re violent.

They have no work ethic and will be They have no work ethic and will be bad employees. bad employees.

This is the latest narcissistic “me” This is the latest narcissistic “me” generation.generation.

They don’t give a damn. What do you They don’t give a damn. What do you think?think?

New behavior and normsNew behavior and norms

MULTI TASKING GENERATIONSMULTI TASKING GENERATIONS

PHONE ADDICTEDPHONE ADDICTEDTHUMBERTHUMBER

CAMERA GEEKSCAMERA GEEKSFACEBOOK PRAYERFACEBOOK PRAYERMESSENGER 24/7MESSENGER 24/7

YOUTUBERYOUTUBERIPODER IPODER

collaborativecollaborative

collapsing the rigid hierarchycollapsing the rigid hierarchy

forcing organization to rethink how forcing organization to rethink how they are recruit, compensate, develop they are recruit, compensate, develop

and supervise talentand supervise talent

exodus from corporations to start-upsexodus from corporations to start-upsjust beginningjust beginning

prosumersprosumersco innovation products and co innovation products and

services with producersservices with producers

global giant in social activism global giant in social activism

Freedom in everything they doFreedom in everything they do

“freedom of choice to freedom of “freedom of choice to freedom of expression”expression”

CustomizeCustomizepersonalizepersonalize

ScrutinizersScrutinizers

Mockumentary videoMockumentary videodove and axedove and axe

ended with a message ended with a message tell your daughters before tell your daughters before

unilever gets to themunilever gets to them

They looking for corporate They looking for corporate integrity and openness when integrity and openness when

deciding what to buy and where to deciding what to buy and where to workwork

green generationgreen generation

Entertainment and play in their Entertainment and play in their work, education and social lifework, education and social life

Collaboration and relationship Collaboration and relationship generationgeneration

Speed eatersSpeed eaters

> 6500 bytes/second> 6500 bytes/second

InnovatorsInnovators