Nett / LunchnLearn webinar "Twitter for Business" Director's Cut

transcript

Click to edit Master text stylesSecond levelThird level

Fourth levelFifth level

Using Twitter to gain a competitive advantage

Wednesday 8th July 2009

Why Twitter?

• Surely it’s a waste of time?

• Isn’t social media just a young person’s fad?

• How can I generate sales or leads?

• How do I read and respond to everything?

• How do I measure the results?

Why Twitter?

• Astronomical growth (year on year 517.9%)

Courtesy Hitwise Australia

www.hitwise.com.au

Why Twitter?

• Over 60% of Twitter users aged 35+

• Over 55s are the biggest users

Courtesy Hitwise Australia

www.hitwise.com.au

Why Twitter?

• It’s where the customer decision process starts

Why Twitter?

How much influence do they have?

• @Trib – followed by over 4000 people

Why Twitter?

• Have the sales conversation right there on Twitter

• Don’t force the user to contact you through another channel

Why Twitter?

Customer / business focus

The business goal

• What is your goal?

How can my business use Twitter to increase sales, brand awareness and

reach a wider audience?

The business goal

How can my business use Twitter to increase sales, brand awareness and

reach a wider audience?

The business goal

How can my business help my target audience achieve their goals?

• Why would your target audience want your product?» What goal will they achieve with your product?» When are customers interested in your product or service?» What related topics are they interested in?

The business goal

• Tweetdeck

Twitter Tools

• Tweetdeck» Notifies

Twitter Tools

» Displays

• Tweetdeck» Notifies

Twitter Tools

» Displays

• Tweetdeck

» Filters

» Notifies

Twitter Tools

» Displays

• Tweetdeck

» Filters

» Notifies

Twitter Tools

» Searches

» Search bios

• Tweepsearch

Twitter Tools

» Find your audience» Search bios

• Tweepsearch

Twitter Tools

• Tweepsearch

» Follow!

Twitter Tools

• Tweepsearch

» Follow!

Twitter Tools

• Tweetmeme

Twitter Tools

• Tweetmeme» Install on pages

Twitter Tools

• Tweetmeme» Install on pages» Easy submission

Twitter Tools

• Tweetmeme» Install on pages» Easy submission» Share content

Twitter Tools

• Nowww.com.au

Twitter Tools

• Nowww.com.au

Twitter Tools

• Tweetbeep.com

• Nowww.com.au

Twitter Tools

• Tweetbeep.com

• Twitterfeed.com

Twitter Dos and Don’ts

• Don’t spam, preach or broadcast

• Do be friendly and helpful

• Don’t lurk, waiting for people to flock to you

• Do actively follow people in your target group and engage with them.

• Do share relevant content.

Measuring Twitter

• Twitter is not about instant financial ROI!!!!!

• It is not an advertising medium but an engagement one

• It is a networking party where you can meet and befriend hundreds of potential customers

Measuring Twitter

• Track positive versus negative mentions – are positive mentions increasing?

• Track influence – how many people respond or retweet what you say?

• Track clicks – are people clicking on the links you share?

Measuring Twitter

• Stick at it!

• Genuine benefits can take months!

• Stay consistent

• Tweet regularly

• Tweet positively!

Shameless plug!

• Follow me - ;-)

Netregistry

Kimota