Post on 05-Dec-2014
description
transcript
The Killer Offer for IT ServicesA Proven Way to Win New
Business
David HindererProduct SpecialistRapidFire Tools
Bob VogelFounder Sr ConsultantB2 Marketing
Mark WinterVP SalesPerformanceIT Inc
PART 1 Marketing Offers amp Why Network Assessments Work
PART 2 A fast amp easy way to conduct a ldquofreerdquo assessment
PART 3 How to sell what you uncover
PART 4 How to generate qualified leads for your assessment
SPECIAL OFFERS
QUESTION AND ANSWERS
Agenda
Bobrsquos Health check Point A
About Your Presentor
bull 25+ years of marketing experiencendash Marketing guru for the IT channel
ndash 5+ years driving force behind Autotaskrsquos marketing
ndash 5+ years as VP of tech marketing at global DM agency
ndash 15+ running own high tech ad agency in upstate NY
bull Author of hundreds of articles and blog posts on various marketing subject
A Killer Offer
ldquoIrsquom gonna make him an offer he canrsquot refuserdquo
-- Don Vito CorleoneThe Godfather (1972)
ldquoTake my networkassessment or elserdquo
bull What you propose to givebull What you ask for in returnbull ldquoWhatrsquos in it for merdquobull Not just your pricebull Itrsquos ldquothe dealrdquo
What is an ldquoofferrdquo
A U T O T A S K A C A D E M Y W E B I N A RExample ads with no offersManaged IT ServicesSecure and Reliable InfrastructureServices for Mid Size CompaniesacxiomcomIT‐Services
IT Service ProvidersFull IT Business Support CompanyOur IT Services Deliver Savingswwwitsolutions‐inccom
IT Services CompanyComplete Business IT ServicesFast Response Contact Us NowPhiladelphia PA wwwmilestechnologiescom
Managed IT ServicesSpam Filtering amp Disaster RecoveryMS Exchange amp More ‐ Contact Uswwwccexcom
IT Support ServicesPhiladelphia area IT SupportSmall and Mid‐sized Businesswwwdatatroopcom
Full Service Computer CoComputer sales service networkdesigninstall amp more (302)428‐1300Pennsylvania wwwfuturtechcom
Your IT Service SolutionSave 24 to 60 on IT CostsGet Your Free Consultation Todaywwwmindshiftcom
Small Business IT ServiceUnlimited IT Service ‐ Flat FeeFull IT Department for 10‐150 Userswwweveronitcom
It ServicesIncrease ProductivityAct Now for Free Support OfferPhiladelphia PA wwwssdelcom
Sample Ads With Offers
bullFree TrialbullFree GiftbullBundlesbullDiscountsbullBuy One Get One
The Top Direct Marketing Offers of All Time
bull Limited-Time Deadlinebull Exclusivitybull Payment plansbull Money-back guarantee
Best Offer Add-ons
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
6 Check Points For Your Offer
bull Targeted at exactly the right audiencebull Compelling enough to get you in the doorbull Compatible with your organizationrsquos servicebull Flexible for any stage of the sales cyclebull Available to deliver immediate gratification
Other Key Factors For IT Offers
A U T O T A S K A C A D E M Y W E B I N A ROur Next Presenter
David HindererProduct SpecialistRapidFire Tools
A new approach to network assessmentsbull Very fast
bull Minimally invasive
bull Flexible
bull Compelling
bull Brandable
bull Scalable
Introducing Network Detective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
PART 1 Marketing Offers amp Why Network Assessments Work
PART 2 A fast amp easy way to conduct a ldquofreerdquo assessment
PART 3 How to sell what you uncover
PART 4 How to generate qualified leads for your assessment
SPECIAL OFFERS
QUESTION AND ANSWERS
Agenda
Bobrsquos Health check Point A
About Your Presentor
bull 25+ years of marketing experiencendash Marketing guru for the IT channel
ndash 5+ years driving force behind Autotaskrsquos marketing
ndash 5+ years as VP of tech marketing at global DM agency
ndash 15+ running own high tech ad agency in upstate NY
bull Author of hundreds of articles and blog posts on various marketing subject
A Killer Offer
ldquoIrsquom gonna make him an offer he canrsquot refuserdquo
-- Don Vito CorleoneThe Godfather (1972)
ldquoTake my networkassessment or elserdquo
bull What you propose to givebull What you ask for in returnbull ldquoWhatrsquos in it for merdquobull Not just your pricebull Itrsquos ldquothe dealrdquo
What is an ldquoofferrdquo
A U T O T A S K A C A D E M Y W E B I N A RExample ads with no offersManaged IT ServicesSecure and Reliable InfrastructureServices for Mid Size CompaniesacxiomcomIT‐Services
IT Service ProvidersFull IT Business Support CompanyOur IT Services Deliver Savingswwwitsolutions‐inccom
IT Services CompanyComplete Business IT ServicesFast Response Contact Us NowPhiladelphia PA wwwmilestechnologiescom
Managed IT ServicesSpam Filtering amp Disaster RecoveryMS Exchange amp More ‐ Contact Uswwwccexcom
IT Support ServicesPhiladelphia area IT SupportSmall and Mid‐sized Businesswwwdatatroopcom
Full Service Computer CoComputer sales service networkdesigninstall amp more (302)428‐1300Pennsylvania wwwfuturtechcom
Your IT Service SolutionSave 24 to 60 on IT CostsGet Your Free Consultation Todaywwwmindshiftcom
Small Business IT ServiceUnlimited IT Service ‐ Flat FeeFull IT Department for 10‐150 Userswwweveronitcom
It ServicesIncrease ProductivityAct Now for Free Support OfferPhiladelphia PA wwwssdelcom
Sample Ads With Offers
bullFree TrialbullFree GiftbullBundlesbullDiscountsbullBuy One Get One
The Top Direct Marketing Offers of All Time
bull Limited-Time Deadlinebull Exclusivitybull Payment plansbull Money-back guarantee
Best Offer Add-ons
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
6 Check Points For Your Offer
bull Targeted at exactly the right audiencebull Compelling enough to get you in the doorbull Compatible with your organizationrsquos servicebull Flexible for any stage of the sales cyclebull Available to deliver immediate gratification
Other Key Factors For IT Offers
A U T O T A S K A C A D E M Y W E B I N A ROur Next Presenter
David HindererProduct SpecialistRapidFire Tools
A new approach to network assessmentsbull Very fast
bull Minimally invasive
bull Flexible
bull Compelling
bull Brandable
bull Scalable
Introducing Network Detective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Bobrsquos Health check Point A
About Your Presentor
bull 25+ years of marketing experiencendash Marketing guru for the IT channel
ndash 5+ years driving force behind Autotaskrsquos marketing
ndash 5+ years as VP of tech marketing at global DM agency
ndash 15+ running own high tech ad agency in upstate NY
bull Author of hundreds of articles and blog posts on various marketing subject
A Killer Offer
ldquoIrsquom gonna make him an offer he canrsquot refuserdquo
-- Don Vito CorleoneThe Godfather (1972)
ldquoTake my networkassessment or elserdquo
bull What you propose to givebull What you ask for in returnbull ldquoWhatrsquos in it for merdquobull Not just your pricebull Itrsquos ldquothe dealrdquo
What is an ldquoofferrdquo
A U T O T A S K A C A D E M Y W E B I N A RExample ads with no offersManaged IT ServicesSecure and Reliable InfrastructureServices for Mid Size CompaniesacxiomcomIT‐Services
IT Service ProvidersFull IT Business Support CompanyOur IT Services Deliver Savingswwwitsolutions‐inccom
IT Services CompanyComplete Business IT ServicesFast Response Contact Us NowPhiladelphia PA wwwmilestechnologiescom
Managed IT ServicesSpam Filtering amp Disaster RecoveryMS Exchange amp More ‐ Contact Uswwwccexcom
IT Support ServicesPhiladelphia area IT SupportSmall and Mid‐sized Businesswwwdatatroopcom
Full Service Computer CoComputer sales service networkdesigninstall amp more (302)428‐1300Pennsylvania wwwfuturtechcom
Your IT Service SolutionSave 24 to 60 on IT CostsGet Your Free Consultation Todaywwwmindshiftcom
Small Business IT ServiceUnlimited IT Service ‐ Flat FeeFull IT Department for 10‐150 Userswwweveronitcom
It ServicesIncrease ProductivityAct Now for Free Support OfferPhiladelphia PA wwwssdelcom
Sample Ads With Offers
bullFree TrialbullFree GiftbullBundlesbullDiscountsbullBuy One Get One
The Top Direct Marketing Offers of All Time
bull Limited-Time Deadlinebull Exclusivitybull Payment plansbull Money-back guarantee
Best Offer Add-ons
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
6 Check Points For Your Offer
bull Targeted at exactly the right audiencebull Compelling enough to get you in the doorbull Compatible with your organizationrsquos servicebull Flexible for any stage of the sales cyclebull Available to deliver immediate gratification
Other Key Factors For IT Offers
A U T O T A S K A C A D E M Y W E B I N A ROur Next Presenter
David HindererProduct SpecialistRapidFire Tools
A new approach to network assessmentsbull Very fast
bull Minimally invasive
bull Flexible
bull Compelling
bull Brandable
bull Scalable
Introducing Network Detective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
A Killer Offer
ldquoIrsquom gonna make him an offer he canrsquot refuserdquo
-- Don Vito CorleoneThe Godfather (1972)
ldquoTake my networkassessment or elserdquo
bull What you propose to givebull What you ask for in returnbull ldquoWhatrsquos in it for merdquobull Not just your pricebull Itrsquos ldquothe dealrdquo
What is an ldquoofferrdquo
A U T O T A S K A C A D E M Y W E B I N A RExample ads with no offersManaged IT ServicesSecure and Reliable InfrastructureServices for Mid Size CompaniesacxiomcomIT‐Services
IT Service ProvidersFull IT Business Support CompanyOur IT Services Deliver Savingswwwitsolutions‐inccom
IT Services CompanyComplete Business IT ServicesFast Response Contact Us NowPhiladelphia PA wwwmilestechnologiescom
Managed IT ServicesSpam Filtering amp Disaster RecoveryMS Exchange amp More ‐ Contact Uswwwccexcom
IT Support ServicesPhiladelphia area IT SupportSmall and Mid‐sized Businesswwwdatatroopcom
Full Service Computer CoComputer sales service networkdesigninstall amp more (302)428‐1300Pennsylvania wwwfuturtechcom
Your IT Service SolutionSave 24 to 60 on IT CostsGet Your Free Consultation Todaywwwmindshiftcom
Small Business IT ServiceUnlimited IT Service ‐ Flat FeeFull IT Department for 10‐150 Userswwweveronitcom
It ServicesIncrease ProductivityAct Now for Free Support OfferPhiladelphia PA wwwssdelcom
Sample Ads With Offers
bullFree TrialbullFree GiftbullBundlesbullDiscountsbullBuy One Get One
The Top Direct Marketing Offers of All Time
bull Limited-Time Deadlinebull Exclusivitybull Payment plansbull Money-back guarantee
Best Offer Add-ons
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
6 Check Points For Your Offer
bull Targeted at exactly the right audiencebull Compelling enough to get you in the doorbull Compatible with your organizationrsquos servicebull Flexible for any stage of the sales cyclebull Available to deliver immediate gratification
Other Key Factors For IT Offers
A U T O T A S K A C A D E M Y W E B I N A ROur Next Presenter
David HindererProduct SpecialistRapidFire Tools
A new approach to network assessmentsbull Very fast
bull Minimally invasive
bull Flexible
bull Compelling
bull Brandable
bull Scalable
Introducing Network Detective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
bull What you propose to givebull What you ask for in returnbull ldquoWhatrsquos in it for merdquobull Not just your pricebull Itrsquos ldquothe dealrdquo
What is an ldquoofferrdquo
A U T O T A S K A C A D E M Y W E B I N A RExample ads with no offersManaged IT ServicesSecure and Reliable InfrastructureServices for Mid Size CompaniesacxiomcomIT‐Services
IT Service ProvidersFull IT Business Support CompanyOur IT Services Deliver Savingswwwitsolutions‐inccom
IT Services CompanyComplete Business IT ServicesFast Response Contact Us NowPhiladelphia PA wwwmilestechnologiescom
Managed IT ServicesSpam Filtering amp Disaster RecoveryMS Exchange amp More ‐ Contact Uswwwccexcom
IT Support ServicesPhiladelphia area IT SupportSmall and Mid‐sized Businesswwwdatatroopcom
Full Service Computer CoComputer sales service networkdesigninstall amp more (302)428‐1300Pennsylvania wwwfuturtechcom
Your IT Service SolutionSave 24 to 60 on IT CostsGet Your Free Consultation Todaywwwmindshiftcom
Small Business IT ServiceUnlimited IT Service ‐ Flat FeeFull IT Department for 10‐150 Userswwweveronitcom
It ServicesIncrease ProductivityAct Now for Free Support OfferPhiladelphia PA wwwssdelcom
Sample Ads With Offers
bullFree TrialbullFree GiftbullBundlesbullDiscountsbullBuy One Get One
The Top Direct Marketing Offers of All Time
bull Limited-Time Deadlinebull Exclusivitybull Payment plansbull Money-back guarantee
Best Offer Add-ons
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
6 Check Points For Your Offer
bull Targeted at exactly the right audiencebull Compelling enough to get you in the doorbull Compatible with your organizationrsquos servicebull Flexible for any stage of the sales cyclebull Available to deliver immediate gratification
Other Key Factors For IT Offers
A U T O T A S K A C A D E M Y W E B I N A ROur Next Presenter
David HindererProduct SpecialistRapidFire Tools
A new approach to network assessmentsbull Very fast
bull Minimally invasive
bull Flexible
bull Compelling
bull Brandable
bull Scalable
Introducing Network Detective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
A U T O T A S K A C A D E M Y W E B I N A RExample ads with no offersManaged IT ServicesSecure and Reliable InfrastructureServices for Mid Size CompaniesacxiomcomIT‐Services
IT Service ProvidersFull IT Business Support CompanyOur IT Services Deliver Savingswwwitsolutions‐inccom
IT Services CompanyComplete Business IT ServicesFast Response Contact Us NowPhiladelphia PA wwwmilestechnologiescom
Managed IT ServicesSpam Filtering amp Disaster RecoveryMS Exchange amp More ‐ Contact Uswwwccexcom
IT Support ServicesPhiladelphia area IT SupportSmall and Mid‐sized Businesswwwdatatroopcom
Full Service Computer CoComputer sales service networkdesigninstall amp more (302)428‐1300Pennsylvania wwwfuturtechcom
Your IT Service SolutionSave 24 to 60 on IT CostsGet Your Free Consultation Todaywwwmindshiftcom
Small Business IT ServiceUnlimited IT Service ‐ Flat FeeFull IT Department for 10‐150 Userswwweveronitcom
It ServicesIncrease ProductivityAct Now for Free Support OfferPhiladelphia PA wwwssdelcom
Sample Ads With Offers
bullFree TrialbullFree GiftbullBundlesbullDiscountsbullBuy One Get One
The Top Direct Marketing Offers of All Time
bull Limited-Time Deadlinebull Exclusivitybull Payment plansbull Money-back guarantee
Best Offer Add-ons
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
6 Check Points For Your Offer
bull Targeted at exactly the right audiencebull Compelling enough to get you in the doorbull Compatible with your organizationrsquos servicebull Flexible for any stage of the sales cyclebull Available to deliver immediate gratification
Other Key Factors For IT Offers
A U T O T A S K A C A D E M Y W E B I N A ROur Next Presenter
David HindererProduct SpecialistRapidFire Tools
A new approach to network assessmentsbull Very fast
bull Minimally invasive
bull Flexible
bull Compelling
bull Brandable
bull Scalable
Introducing Network Detective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Your IT Service SolutionSave 24 to 60 on IT CostsGet Your Free Consultation Todaywwwmindshiftcom
Small Business IT ServiceUnlimited IT Service ‐ Flat FeeFull IT Department for 10‐150 Userswwweveronitcom
It ServicesIncrease ProductivityAct Now for Free Support OfferPhiladelphia PA wwwssdelcom
Sample Ads With Offers
bullFree TrialbullFree GiftbullBundlesbullDiscountsbullBuy One Get One
The Top Direct Marketing Offers of All Time
bull Limited-Time Deadlinebull Exclusivitybull Payment plansbull Money-back guarantee
Best Offer Add-ons
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
6 Check Points For Your Offer
bull Targeted at exactly the right audiencebull Compelling enough to get you in the doorbull Compatible with your organizationrsquos servicebull Flexible for any stage of the sales cyclebull Available to deliver immediate gratification
Other Key Factors For IT Offers
A U T O T A S K A C A D E M Y W E B I N A ROur Next Presenter
David HindererProduct SpecialistRapidFire Tools
A new approach to network assessmentsbull Very fast
bull Minimally invasive
bull Flexible
bull Compelling
bull Brandable
bull Scalable
Introducing Network Detective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
bullFree TrialbullFree GiftbullBundlesbullDiscountsbullBuy One Get One
The Top Direct Marketing Offers of All Time
bull Limited-Time Deadlinebull Exclusivitybull Payment plansbull Money-back guarantee
Best Offer Add-ons
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
6 Check Points For Your Offer
bull Targeted at exactly the right audiencebull Compelling enough to get you in the doorbull Compatible with your organizationrsquos servicebull Flexible for any stage of the sales cyclebull Available to deliver immediate gratification
Other Key Factors For IT Offers
A U T O T A S K A C A D E M Y W E B I N A ROur Next Presenter
David HindererProduct SpecialistRapidFire Tools
A new approach to network assessmentsbull Very fast
bull Minimally invasive
bull Flexible
bull Compelling
bull Brandable
bull Scalable
Introducing Network Detective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
bull Limited-Time Deadlinebull Exclusivitybull Payment plansbull Money-back guarantee
Best Offer Add-ons
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
6 Check Points For Your Offer
bull Targeted at exactly the right audiencebull Compelling enough to get you in the doorbull Compatible with your organizationrsquos servicebull Flexible for any stage of the sales cyclebull Available to deliver immediate gratification
Other Key Factors For IT Offers
A U T O T A S K A C A D E M Y W E B I N A ROur Next Presenter
David HindererProduct SpecialistRapidFire Tools
A new approach to network assessmentsbull Very fast
bull Minimally invasive
bull Flexible
bull Compelling
bull Brandable
bull Scalable
Introducing Network Detective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
6 Check Points For Your Offer
bull Targeted at exactly the right audiencebull Compelling enough to get you in the doorbull Compatible with your organizationrsquos servicebull Flexible for any stage of the sales cyclebull Available to deliver immediate gratification
Other Key Factors For IT Offers
A U T O T A S K A C A D E M Y W E B I N A ROur Next Presenter
David HindererProduct SpecialistRapidFire Tools
A new approach to network assessmentsbull Very fast
bull Minimally invasive
bull Flexible
bull Compelling
bull Brandable
bull Scalable
Introducing Network Detective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
bull Targeted at exactly the right audiencebull Compelling enough to get you in the doorbull Compatible with your organizationrsquos servicebull Flexible for any stage of the sales cyclebull Available to deliver immediate gratification
Other Key Factors For IT Offers
A U T O T A S K A C A D E M Y W E B I N A ROur Next Presenter
David HindererProduct SpecialistRapidFire Tools
A new approach to network assessmentsbull Very fast
bull Minimally invasive
bull Flexible
bull Compelling
bull Brandable
bull Scalable
Introducing Network Detective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
A U T O T A S K A C A D E M Y W E B I N A ROur Next Presenter
David HindererProduct SpecialistRapidFire Tools
A new approach to network assessmentsbull Very fast
bull Minimally invasive
bull Flexible
bull Compelling
bull Brandable
bull Scalable
Introducing Network Detective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
A new approach to network assessmentsbull Very fast
bull Minimally invasive
bull Flexible
bull Compelling
bull Brandable
bull Scalable
Introducing Network Detective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
1 2
3
4
5
A Network Assessment in lt 30 Minutes
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
What the Assessment can Find
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
TURNING FINDINGS INTO DOOR-OPENERS FOR
NEW BUSINESS
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Issue Discoveredbull Inactive usersClient Riskbull Security Unauthorized AccessWhat To Sellbull User audit AD clean-up
Sample Door Opener 1
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Sample Door Opener 2
Issue Discoveredbull Some computers not logged-inClient Riskbull Poor maintenance Lack processWhat To Sellbull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
A U T O T A S K A C A D E M Y W E B I N A R
Issue Discoveredbull Misalignment of IT asset organizationClient Riskbull Potential for unauthorized accessWhat To Sellbull Consulting project
Sample Door Opener 3
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Issue Discoveredbull Second domain controller issueClient Riskbull Single Point of failureWhat To Sellbull Consulting project DR Plan
Sample Door Opener 4
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Issue Discoveredbull Inappropriate user accessClient Riskbull SecurityWhat To Sellbull Network lock down project
Sample Door Opener 5
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Issue Discoveredbull Weak Insecure passwordsClient Riskbull SecurityWhat To Sellbull Project to set up security policies
Sample Door Opener 6
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Issue Discoveredbull Insecure Protocols In UseClient Riskbull SecurityWhat To Sellbull Full security audit
Sample Door Opener 7
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Issue Discoveredbull External VulnerabilityClient Riskbull Hacking and IntrusionWhat To Sellbull Project to remediate vulnerabilitiesbull Completely security audit
Sample Door Opener 8
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Issue Discoveredbull Poor patch managementClient Riskbull Security and malware riskWhat To Sellbull Patch Management Services
Sample Door Opener 9
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
Customize IT
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Client Risk Report (docx)6-8 pagesRisk ScoreIssue List
Full Assessment Report (docx)50+ pagesDetailed Appendix
Excel Export (xslx)
Ready-to-Use Deliverables
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Export to ExcelUse the new Autotask integration
Export What You Uncover
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
A U T O T A S K A C A D E M Y W E B I N A R
Mark WinterVP SalesPerformanceIT Inc
The ROI of Network Assessments
Using Network Assessments
Throughout The Customer Lifecycle
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
A U T O T A S K A C A D E M Y W E B I N A R
When To Offer The Assessment
bull Lead Generation
bull Pre‐Engagement Check
bull Project For Existing Clients
bull Regular ldquoAuditsrdquo
Bobrsquos Health check Point E
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Assessment-As-A-Service
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
bull Founded in 1996 as a ldquoBox Shoprdquobull Based in Southern Californiabull Autotask customer since 2007 currently using RapidFireToolsbull Services offered include
ndash Managed Servicesndash Business Continuity Planningndash IT Consultingndash VoIPndash Virtualizationndash Email Spam Protectionndash Hardware as a Servicendash Hosted Solutions
Case Study Computer Solutions Group
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Integrated into main company offer
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
bull Introductory session with prospect to understand current set‐up and situation
bull Set up and run the Network Detective scanning tool on Domain Server
bull While scan is running they sit down with prospect for discovery session to determine companyrsquos goals expectations and needs
bull After meeting they schedule a time to come back with results of the assessment
bull They retrieve the scanned data file return to office and run report
bull Based on results they build a proposal to fix problems detected and establish ongoing relationship
What they do with their leads
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
bull Tremendous ldquoValue‐Addrdquo for their existing customers for 2‐3 hours of work
bull They give them the entire report which has perceived value of the assessment and the report is in the $1200‐$1500 range
bull CSG charges $600 for clients where they think it will lead to something bigger
bull Client reactions to the report and deliverables have been very favorable
Running assessments for existing clients
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
bull Much quicker to collect the information
bull Prospects are more comfortable with no agents
bull Gives us data not available with other tools
bull Pulls everything into a single output
bull Report is automatically produced
bull Content is easily edited customized
Better than other assessment tools
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
bull CSG runs the reports multiple times throughout the year for all of their clients
bull They look at it as a marketing expense so just one or two new clients or sold assessments pays for the software for the entire year
bull Much less expensive than buying them one‐off or in bundles (but available that way)
bull They really like automatically getting all the updates and improvements
The Value Of The Annual Subscription
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
Successful customers are using these tools amp techniquesbull Promote It on your home page
bull Create a dedicated landing page with lead form
bull Launch the service with email marketing
bull Create a news release ndash send out over wires
bull Tweet amp Blog pointing to your landing page
bull Send out lead nurturing letters every 30‐45 days
bull Launch a Google Ad campaign to drive more traffic
The only missing piece LEADS
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
A U T O T A S K A C A D E M Y W E B I N A R
4 Service Launch Lead Generation Letters
Google Ad Campaign
Press Release
9 Lead Nurturing Letters PLUS2 Additional Customer Letters
Web Site Copy
Marketing kits supplied through B2 Marketing
wwwrapidfiretoolscomB2WebSpecial
Network Assessment Marketing Kit
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective
A U T O T A S K A C A D E M Y W E B I N A R
Thanks Questions
Offer Slides Deleted From Presentation
Visit wwwRapidFireToolscomnetworkdetective