New era relationship management

transcript

DO YOU TRUST ME?

DO YOU TRUST MY BUSINESS?

91% WORRY WHAT BUSINESSES

DO WITH THEIR DATA

Source: http://www.pewinternet.org

80% WILL NOT EVEN TRY YOUR

APP OR SERVICE

Source: http://www.adweek.com

REGISTERED USERS 4-7%

93-96% UNKNOWN VISITORS

CUSTOMERS <1%

THE TRADITIONAL

SALES FUNNEL

GLOME REMOVES LOGIN

WE CREATE

SOFT ACCOUNTS

NOTHING IS REQUIRED FROM THE USER

NO SIGN-UP NO INSTALLS

FRICTIONLESS SOFT ACCOUNT FUNNEL

SOFT ACCOUNT

ENRICH USER DATA

IMPROVE USER ACQUISITION

& RETENTION

SHORTER PATH TO

PURCHASE

ACCOUNT EXISTS

CALL TO ACTION

SIGN UP / LOG IN

TRADITIONAL FLOW

GLOME REMOVES 2 STEPS

TRY BEFORE

EVALUATE PAYMENT

PAYMENT

EXAMPLE USE CASE & BENEFITS

CREATION OF FOOD.COM

SOFT ACCOUNT15:00Marcus is at the office. He adds a recipe from “Meatballs by Food.com" to his favourites with his work laptop. No login is required.

16:00Marcus is at the grocery store. He uses Meatballs favourite recipes as a shopping list on his mobile. Now he has linked two devices to the soft account.

17:00Marcus is in his kitchen. He uses the same recipe while cooking using his tablet. A third device is added to the soft account.

18:00Marcus is surfing the Web. Before moving into other activities, he comments on the recipe to Meatballs service. For this additional information, like his email address, is needed, but he gives it happily, because he already trusts the service.

20:00Marcus will get some friends over, of which 2 are vegetarian. He checks out EasyVegan - another service by Food.com. Now Food.com can connect the dots for the user. Second service is attached to Marcus’ profile.

Marcus now has an “Food.com Account”, which links his four devices and two services to him without a need to login.

15:00 16:00 17:00 18:00

Recipe

Shopping list

Own version

SOFT ACCOUNT

HARD ACCOUNT

FOOD.COM ACCOUNT

MEATBALLS

EASYVEGAN

MUSCLE UP

5-MINUTE MEALS

• Data from users behaviour on different devices is available for service provider

• Service provider can connect users from different services simply

• No need to maintain personal information on soft accounts

• User can do digital purchases without login

• User can move swiftly from soft account to fully registered user

BENEFITS OF FOOD.COM ACCOUNT

HOW GLOME WORKS

BASE OF OFFERING: GLOME API

Plugins for most common CMS’s (Wordpress and Drupal).

Javascript implementation with a bundled proxy solution for security.

RESTful API with clear documentation and examples.

FREEMIUM

Starting from: 0€ / month• 2500 active soft accounts* • limited data quota • limited device linking • no 2-factor security • 2 sites under same API key • community support

* "Active soft account" is a user activated Soft Account

Consultancy, strategy and support offerings priced separately.

ARRANGEMENT AND METHOD FOR ANONYMOUS USER PROFILING AND TARGETED CONTENT PROVISION

EU & US PATENTED TECHNOLOGY

YOUWWW.GLOME.ME

EDI IMMONEN

EDI@GLOME.ME +358 40 1578205 @JEMIWEB

New era relationship management

Business