Post on 02-Aug-2015
transcript
Erengul Coskun www.valuemerge.com
Introduction
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Vision
Medical Technologies in the future will be pioneerd by the ‘Open Innovations’ of Small Medium Enterprices
in modular form
Technical Perspectives
Commercial Perspectives
Clinical Perspectives
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Value Match is not enough between
Clinical & Technical & Commercial Perspectives;
You need the
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SERVICES
Marketing Applications
Implementations & Training & Workshops
Business Catalyzing & Coordination
S
e
r
v
i
c
e
s
In Medical Technologies
Focus Innovative SME’s (Small Medium Enterprise’s) in
Healthcare
Clinical & Technical Research Institutions
Relevant/side sector companies of Healthcare
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Business Catalyzing & Coordination
S
e
r
v
i
c
e
s
In Medical Technologies
Business Model Innovations
New Markets
Multidimensional Open Innovations
Elegant Business Networking
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Marketing Applications
S
e
r
v
i
c
e
s
In Medical Technologies
Specific Value Proposition
Unique Value Innovation
Match & Merge
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Implementations & Training & Workshops
S
e
r
v
i
c
e
s
In Medical Technologies
Clinical Applications
Intercultural ValueMerge in Business
Hand-Over to Operational Marketing & Sales
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Healthcare
Needs
& Requests
in
TR
Matched & Merged with
Unique Value
Proposition
SME 1
SME 2
Pilot Academic
Hospital(s) TR
Sales & Operations
based SME(s) TR
Academic Hospital(s)
Europe
Value Merge
Private Hospital(s)
TR
Value Merge Value Merge
Value Merge Value Merge Value Merge
Investor TR
Investor Europe and/or
Grant
and/or
Business Catalyzing & Coordination in Open Innovations
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Healthcare
Needs
& Requests
in
TR
Matched & Merged with
Unique Value
Proposition
SME 1
SME 2
Academic Hospital(s) TR
Sales & Operations
based SME(s) TR
Public Hospital(s)
TR
Value Merge
Inn
ovative
, Simp
lified
, Effective
M
ultid
isciplin
ary Tailorm
ade H
ealth
care
Service
s
Value Merge
Value Merge Value Merge Value Merge
Private Hospital(s)
TR
Value Merge
Business Catalyzing & Coordination in Open Innovations
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Steps to the Turkish Market
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Phases Questions & Actions Content Action Holders Duration
Phase 1 Pre-Research
Who?
Involved stakeholders in the project phases; target group profiles; competitors
ValueMerge & SME
4 – 6 weeks
(Total 30
hours charged
consultancy)
What? Clinical applications
Why?
Clinical, technical and commercial values; facts from the market
Phase 2 Introduction Trip to Turkey
How? When? How much?
Interactieve discussions with the basic profile groups of the stakeholders in Turkey Interviewing to verify the Business & Marketing Plan inputs
ValueMerge & SME
3 - 5 days
Evaluation
Go / No Go
Decision making regarding the market penetration in Turkey according to the collaboration strategy , impressions and the gathered information from the market
ValueMerge & SME(s) & Local Partner(s)
` …
Phase 3 Planning & Implementation Period
Benchmarking
• Marketing plan • PR plan • Project plan • Business plan • Implementation plan
ValueMerge & SME(s)
6-12 months (30 hours per month
charged consultancy)
Phase 4 Rollout
Operations
SME’s service becomes settled & operational in Turkish market
ValueMerge & SME(s) & Local Partner(s)
12 - 36 months
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Know How
• Business & Project Coordination in Turkey in medical technologies
• “First-of-Kind” Value Proposition House creation for Surgery Mobile X-Ray imaging systems • Worldwide (In USA, UK, Ireland, The Netherlands, Germany, France, Italy, Spain, Greece, Japan,
Singapore, Thailand etc.) Modular Training Programs for Surgery X-Ray imaging systems • Worldwide Leadership of Image Quality Team for Surgery Mobile X-Ray systems • General Application Management of HybOR (Hybrid Operating Room) solutions • Sterilization Analysis of Hybrid Operating Rooms and the preparation of “First-of-Kind” HybOR
Cleaning Protocols
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Know How (cont.)
• Applications of the “First-of-Kind” Flexible Movement solution for the ceiling mounted X-ray imaging system in Hybrid Operating room
• “First-of-Kind” Integration Applications of the ceiling mounted X-Ray system and
stand alone operating table • Global Marketing for (X-Ray, MR, CT, US based) Quantitative SW analysis solutions • Regional Marketing for (Turkey & Israel) CT, MR, PACS, RIS solutions • R&D Experience in Telecommunication as “First-of-Kind” SW Production
Environment Preparation and Activation in Turkey
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Entrepreneur & Intercultural Mentality
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Referance Projects
Teledyne DALSA Professional Imaging Management Consultancy Workshop (completed)
BMA Project Coordination in Turkey (on going)
Machnet Business Coordination in Turkey (handed over in Phase 4)
MobiHealth Business Coordination in Turkey (handed over in Phase 3)
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& Solution Partner
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